高一英语advertising教案2

合集下载

advertising教案

Advertising教案一、课程概述本课程主要介绍广告的基本概念、广告形式、广告策略、广告效果等相关内容，旨在帮助学生了解广告的本质、掌握基本的广告制作技巧，能够更好地应对日常生活中的广告与市场营销活动。

二、教学内容第一章广告的基本概念1.广告定义及目的2.广告的分类及其特点3.广告的素材和创意第二章广告的形式1.印刷广告2.广播广告3.电视广告4.网络广告5.广告宣传品第三章广告策略1.广告目标群体的选择2.广告的创意和文案3.广告媒介的选择4.广告的传播渠道第四章广告效果1.广告效果的评估2.广告决策的重要性3.广告效果的统计和分析三、教学方法本课程采用面对面授课、案例分析、讨论、模拟制作等多种教学方法，注重实操训练和知识融合。

同时，还将配备相应的教学视频，便于学生自主学习和反复查看。

四、考核方式1.平时考核：参与课堂讨论、完成作业和实验、课外阅读等，占总评成绩的30%。

2.综合考核：阶段安排综合性实训，根据完成情况给予综合评估，占总评成绩的40%。

3.期末考试：采用闭卷、笔试形式，占总评成绩的30%。

五、教学资源教学资源主要由教师提供，包括教学视频、课程资料、实践项目等，同时也会向学生推荐与广告相关的书籍和案例。

六、参考文献1.《广告学：创意与实战》2.《广告文案写作》3.《广告设计基础》4.《品牌定位与创意传播》七、课程总结广告作为商业社会中必不可少的一部分，已经成为了市场竞争的重要手段之一。

本课程旨在帮助学生全面了解广告的各个方面，掌握基本的广告制作技巧，为未来的工作和生活打下坚实的基础。

同时，学生还将通过本课程培养出很强的分析以及创新思维，为社会做出更加杰出的贡献。

Unit1《Advertising》Welcometotheunit教案2(译林版必修4)

Unit1《Advertising》Welcometotheunit教案2（译林版必修4）Period 1 Welcome to the unitAnalysis of the teaching material:[来源:Zxxk ]This is the 1st period of Unit One. The main purpose of this lesson is to make Ss be familiar with the topic of this unit.Objectives:1.To make S s identify the d ifferences between these two types ofadvertisements.2.To practice Ss’ oral English.Teaching important point:How to develop students’ speaking ability by expressing their opinions in the discussion.Teaching approaches:[来源:Zxxk ]Teaching approaches is the key step for class teaching. Visual-scene teaching method, tasked-based method as well as the approaches of discussion and so on will be adopted in the teaching process of this lesson. Emphasis will be put on Ss’ a bility of speaking, expressing and brainstorming. Language is best learned through activities. I’ll introduce a rich variety of activities and approaches to meet different needs of the Ss and make full use of the advantages of multimedia which is visual,operable to make my lesson vivid, interesting and effective.Interaction Patterns: Teachers -class, individuals, pairsSs’ ability to work both independently and together is very important to their success in the future. It is therefore important for Ss to have opportunities to dev elop their English skills and knowledge independently, in pairs, in groups and as a class.Teaching Aids: multimedia and a blackboardProcedures for teaching:[来源:Zxxk ]Step 1 Greeting and Lead-in1.Do you know what title of this unit is?2.Which piece of ad-show do you like best?3.Where can you find these ads and do you like them?Step 2 Welcome to the unit1. observation: Ask Ss to observe the six pictures on Page 1 and dive them into two parts.2. Discussion: Look at the six pictures and answer these questions:[来源:Z+xx+k ]What image(s) can you see on each poster?What can you read on each poster?What can you learn from each poster?Step 3 Pair WorkMore ads for Ss to have a discussion.Step 4 Active reading:Listen to the material on Page 94 and try to answer these questions:1 What’s the ad about?2 What types of things will the stories be judged on?3 What should Ss pay attention to when writing t he story?[来源:Z+xx+k ]4 Why is it good for Ss to enter English writing competitions?[来源:学科网]Step 5 Mini-writing:[来源:学科网ZXXK]Choose one ad and write something to promote your service or products.Step 6 Homework1 Look for more interesting ads and show them to your classmates next time.2 Make good preparation for Reading part.。

高三英语复习教案：Advertising教案

高三英语复习教案：Advertising教案教案主题：Advertising（广告）教学对象：高三学生教学目标：1. 了解广告的定义、形式和目的；2. 掌握广告中常用的词汇和表达方式；3. 分析和评价广告中的策略和效果；4. 提高学生的阅读理解和写作能力。

教学步骤：第一步：导入新课1. 引导学生谈论一则有趣的或影响深刻的广告，并谈论广告的定义和目的。

2. 教师展示一些广告海报，让学生描述它们的特点和目的。

3. 引导学生思考广告对人们购买决策的影响。

第二步：广告词汇学习1. 教师提供一份广告词汇表，帮助学生掌握广告中常用的词汇和表达方式（如引人注目的、吸引人的、打折的、限时优惠等）。

2. 学生进行词汇巩固训练，从书面材料中找出广告中使用的词汇，并进行词义解释和用法举例。

第三步：广告分析1. 给学生分发一些不同类型的广告，并让他们分组分析其中的策略和效果（如图片、色彩、文案、声音等）。

2. 学生展示他们的分析结果，并进行讨论和互动。

第四步：阅读理解训练1. 分发一篇关于广告的阅读理解材料给学生阅读，并要求他们回答相关问题。

2. 学生互相交换答案，并进行讨论和解释。

第五步：广告写作1. 教师给学生提供一个广告写作任务，如以某种产品或服务为主题，要求学生设计一则广告。

2. 学生根据所学词汇和分析经验，进行广告策划和写作。

3. 学生互相交换广告，进行评价和修改。

第六步：课堂总结与展望1. 教师对本堂课的内容和学生的表现进行评价，并对下一堂课的内容进行展望。

2. 学生提出问题或建议，教师进行回答和解释。

教学评价：1. 学生在课堂上的活跃参与情况；2. 学生对广告策略和效果的分析和评价能力；3. 学生在阅读理解和写作方面的表现。

Unit1《Advertising》Grammarandusage教案2(译林版必修4)

A d v a n c e W i t h E n g l i s h M o d u l e4Unit 1 AdvertisingPeriod 4 Grammar and usageAnalysis of the teaching material:[来源:学*科*网]This is the 5&6th period of Unit One. In this period we’ll deal with direct speech and reported speech.[来源:学*科*网]Objectives:1.Help Ss understand how to use reported speech in statements,questions and imperative sentences.2.Help Ss learn the way to change direct speech into reported speech indifferent tenses and sentence structures.Teaching important point:How to help the students apply these rules into practiceTeaching approaches:[来源:学*科*网]Teaching approaches is the key step for class teaching. Visual-scene teaching method, tasked-based method as well as the approaches of discussion and so on will be adopted in the teaching process of this lesson . Emphasis will be put on Ss’ ability of speaking, expressing and brainstorming. Language is best learned through activities. I’ll introduce a rich variety of activities and approaches to meet different needs of the Ss and make full use of the advantages of multimedia which i s visual,operable to make my lesson vivid, interesting and effective.[来源:学科网]Interaction Patterns: Teachers -class, individuals, pairsSs’ ability to work both independently and together is very important to their success in the future. It is therefore impor tant for Ss to have opportunities to develop their English skills and knowledge independently, in pairs, in groups and as a class.Teaching Aids: multimedia and a blackboardProcedures for teaching:Step 1 Revision and Lead-inMake a dialogue with some Ss to introduce the topic.Step 2 Direct speech and reported speech1. What should we pay attention to when changing direct speech into indirect speech?(1) personal pronouns and tense(2 )adverbials of time and place[来源:](3 )other cases2. Have Ss do the Ex: [来源:学|科|网]Change the following sentences into reported speech.3.Ask Ss to finish the Ex. on Page 9.Step 3 How to use reported speech to report1.Statements:After explanation, ask Ss to do some simple questions at once.2.Questions:Have Ss try some easy tasks after explaining.3.imperative sentences:Help Ss finish several exercises after imparting.Step 4 Ex. for consolidation1.Ask Ss to finish A on Page 11.[来源:学科网ZXXK]2.Help Ss to finish B on Page 11.Step 5: 1 Finish Ex on Page 92.2 Make good preparation for Task part.。

牛津高一英语Unit 1 Advertising教学设计

牛津高一英语Unit 1 Advertising教学设计牛津高一英语Unit 1 Advertising教学设计课堂设计指导思想：这一板块的设计是对学生进行听说读写技能的训练，而听说读写的内容都围绕本单元主题“广告”展开。

本板块包括的一系列活动为学生提供了锻炼听说读写能力的机会。

本堂课的重点是培养学生在听的过程中获取和处理信息的能力，培养听的策略，培养语感以及口语表达的准确性，得体性和连贯性。

Teaching aims:Get to learn and pralls of listening, reading, speaking and writing.2. Learn how to laand dTry to appllls lealete a bar chaTeaching procedures:Lead-in (Brag)Ask studbraw to gation before writing an ad.【设计说明】这一问题的提出既可复习本单元阅读课的内容，又将本堂课的听力训练重点与本单元主题结合起来，自然流畅导入本课。

2 Skills building 1Help studlaand dand review how to readatistics: 【设计说明】帮助学生复习分数，小数和百分数的表达方式，并提醒学生注意分数，小数和百分数，特别是小数点后数字的正确读法。

NAsk studlistencarefully and pay awords and phrases that describe an increase, a decreaange, a range and a l【设计说明】引起学生对这些表达方式的重视，为学生顺利完成后续听力任务扫除障碍，有利于切实提高学生听的能力。

Listening praHave students lding twice and do the exP12 and aaave to dle calculations. Tanswers as a class. Lding for a thirdary and make sure students didalcula【设计说明】这一练习可训练和检测学生辨识和听写包括分数，小数和百分数的数字的能力，其中简单的计算也可训练学生的听力理解能力。

高一英语 Module 4 Unit 1 Advertising 教案牛津版

Module 4 Unit 1 Advertising （For teachers）Welcome to the Unit1 advertise vt. 为…登广告People advertise things they wish to sell.vi. advertise for登广告征求advertise for a job/a house advertisement(c.n.) n. put an advertisement＝advertiseput /place an advertisement in a newspaper for 在报纸上登广告招聘advertiser 登广告的人广告商advertising n. 广告业China Daily has plenty of ___________(广告) advertisements2 aware意识到的；明白的，熟知的，有意识be aware of知道eg. He wasn’t aware of the danger.be aware + that-从句/ wh-从句觉察到eg. She was aware that something was burning.她觉察到有东西烧着了。

be aware how/whether 知道/意识到多么/是否。

我清楚工作职位非常少。

I am aware that very few jobs are available.Reading1 intend v. 打算(1)intend to do sth. / doing sth.打算干……What do you intend to do?你打算做什么? (2) intend sb to do sthintend sb. for这两种用法也常用被动be intended to do/be intended for被打算….a book intended for children/ the old(3)had intended=intended to have done本打算干……(2)和(3)的用法也适用于mean 和plan 而(2)的用法也适用designintend that-从句They intend that the plan should be put into practice within the year.→They intend the plan to be put into practice within the year.intention n. 目的，意图I’d like to go to the cinema with you，Dad.Sorry, my darling, but the film is _________for adults only.A admittedB intendedC promisedD permitted (B)2 。

牛津译林版高中英语必修四Unit1《Advertising》教学设计2

牛津译林版高中英语必修四Unit1《Advertising》教学设计2板块：Task 2课堂设计指导思想：这一板块的设计是对学生进行听说读写技能的训练，而听说读写的内容都围绕本单元主题“广告”展开。

本课的重点在于培养学生说和写的能力，鼓舞学生通过体验，实践，讨论，合作等方式，有效地进展学生的思维与表达能力和综合语言能力。

Teaching aims:1. Get to learn and practice the skills of listening, reading, speaking and writing.2. Learn how to expres s opinions and give reasons.3. Learn how to use different sentence types correctly.4. Try to appl y the skil ls learnt in this section to complete a bar chart.Teaching proced ures:Step 1 Warming-upAsk students to answer the question “Do you think packaging is important in advertising?”.【设计说明】这一问题紧扣单元主题，让学生摸索并回答这一问题，是为完成本课的要紧任务作必要的热身。

Step 2 Skills building 2Help students to learn to use conjunctions like because, as and since, and sentence structures like First,…Second,…Then…, (Next,…Finally,…)to introduce reasons. 【设计说明】关心学生把握连词的用法，训练学生有条理地陈述自己的观点，提高学生口头表达能力，并为写作训练作铺垫。

【高一】牛津高一英语Unit 1 Advertising教学设计

【高一】牛津高一英语Unit 1 Advertising教学设计【高一】牛津高一英语unit1advertising教学设计牛津大学高一英语a单元教学设计堂设计指导思想：本课程旨在培养学生的听、说、读、写技能，听、说、读、写的内容围绕本单元的主题“广告”。

本节包含的一系列活动为学生提供了锻炼听力、口语、阅读和写作技能的机会。

本课程的重点是培养学生在听力过程中获取和处理信息的能力，发展听力策略，发展语感以及口语表达的准确性、恰当性和连贯性。

teachingaims:1.学习并练习听力、阅读、口语和写作技能。

2.learnhowtolistenforstatisticsanddescriptions教学程序：step1lead-in(brainstorming)在编写NAD之前，请学生进行头脑风暴或思考。

【设计说明】这一问题的提出既可复习本单元阅读的内容，又将本堂的听力训练重点与本单元主题结合起，自然流畅导入本。

步骤2技能构建1helpstudentstolistenforstatisticsanddescriptionsandreviewhowtoreadthesestatist ics:【设计说明】帮助学生复习分数、小数和百分比的表达，并提醒学生注意正确阅读分数、小数和百分比，尤其是小数点后的数字。

step3notice要求学生列出描述不增加、不增加、不改变、不改变和限制的单词和短语，并给予注意【设计说明】引起学生对这些表达方式的重视，为学生顺利完成后续听力任务扫除障碍，有利于切实提高学生听的能力。

4.听力练习havestudentslistentotherecordingtwiceanddotheexerciseonp12andaskthemtonotethat theyhavetodosomesimplecalculations.then,checkanswersasaclass.listentotherecord ingforathirdtimeifnecessaryandmakesurestudentsdidthecorrectcalculations.【设计说明】本练习可以训练和测试学生识别和口述数字的能力，包括分数、小数和百分比，简单的计算也可以训练学生的听力理解能力。

高一英语advertising教案

高一英语advertising教案advance with english module 4unit one advertisingwelcome to the unitteaching aims:u to make students aware of the role of advertising in our daily lifeu to talk about the six ads and put them in two groups. finally encourage them to tell the difference between themu to discuss the last three questions to improve their speaking ability teaching key & teaching difficulties:u to help students understand the role of adsu the usages of some key words.teaching procedure:step one: leading-int: (greeting the class as usual) now we will talk about advertising. then by the way:1) do you like reading or watching advertisements?2) what kind of ads do you like best? and why?3) where can you find advertisements?(t can give the students enough time to discuss the questions in pairs or groups. any related answers are acceptable. this step is just to arouse their interest in the topic.)ss: …(encourage them to express themselves)step two: speakingt: that’s good! so in fact we are living in a world of ads and whether you like or not, they are influencing our life. ok, now please open your book to page 1. here are six pictures. you may have seen some similar to them. next please discuss them in groups of four and try to answer the following questions:1) what can you see in the picture?2) what can you read on it?3) what does it persuade us to do or what does it try to tell us?ss: …(show the pictures in pairs and let the students to discuss them one by one. remember to give them enough time to think about the abovequestions)t: well done! now you can see that advertisements are a good way to sell products or services. they are also a good way to make people aware of the needs of others and the dangers around them. next please look at the table below and then go through the six pictures again. later on put each of them in the correct group.to sell a product or serviceeducate about peoplecomputer software (2)oxlin airlines (3)shine shampoo (6)project hope (1)earth day (4)共2页，当前第1页12anti-drugs (5)t: wonderful. i think most of you have realized the difference between the two. and in the reading we will have a further discussion.step three: discussiont: so, now look at the three questions and discuss them in groups offour.1) have you ever bought a product or service after reading or watching an ad?2) what was it? now do you believe that advertisements tell the complete truth?3) what is/are your favorite advertisement(s) making you think about problems in society or about people who need help? why?4) what do you think makes a good advertisement?ss: …(t can help the students to conduct the activity and encourage them to work together to complete the task. later let some students to show off.) t: well done. now i think most of you have know what an advertisement is and realize the role of them in our life.step four: language points1) advertise vt. 为……登广告、做宣传vi. 登广告advertisement= ad n. 广告put an advertisement 登广告advertise for …登广告征聘……e.g. the company is advertising for a new manager.2) be aware of …知道、明白、意识到……be/seem aware that …察觉、发觉、发现……e.g. every body is aware of the importance of protecting rare animals.e.g. buried in deep thought, tom wasn’t aware of what happened around him.e.g. nowadays, people seems aware that some products don’t stick to the promises of their advertisements.3) think about …考虑……think of …想起、想到……think out …想出……think over 仔细考虑step five: homework1. ask students to read the passage in part b on page 95 in workbook as their homework. teachers can check the answers in or after class2. let them preview the next period, especially the new words in theinstructions or requirements but not included in the wordlist.。

advertising教案_2

advertising教案GrammarandUsageTeachingAims:lTolearnthedirectandindirectspeechandhowtochangefrom onetotheotherlToidentifythedifferencesbetweendirectandindirectspe echlTolearnhowtousereportedspeechinstatements,questions ,andimperativesentenceslTocompletetherelevantwrittentaskstoreinforcethegram marandusagel Toapplywhattheylearntopracticebyfulfillingsomewrittenmistakes.TeachingkeyPoints&TeachingDifficulties:²Howtohelpthemunderstandthechangeswhenchangingdirect speechintoindirectspeech²Theusagesofpersuadeanddiscourage²Howtoapplythegrammarrulestocompetetherelatedexercis escorrectlyTeachingProcedure:Stepone:Leading-inT:Nowboysandgirls,pleaselookatthescreen.Thereisasho rtdialogue.Readitcarefullyandanswerthetwoquestions.‘whatareyougoingtodothissummerholiday,’TomaskedAnn.‘IamgoingtotraveltoBeijingwithmyparents.’saidAnn.øwhatdidTomaskAnn?whatdidAnnsay?Ss:…SuggestedAnswers:üTomaskedAnnwhatshewasgoingtothatsummerholiday.üAnnsaidthatshewasgoingtotraveltoBeijingwithherparen ts.T:wonderful!yoncannoticethatwhenyouanswermyquestion syouhavemadesomechangestotheoriginalsentences.Infac tyouranswersarewritteninreportedspeechorindirectspe echwhiletheoriginalsentencesindirectspeech.StepTwo:DirectandIndirectSpeechT:ok.Thisiswhatwewilltalkabouttoday.Nowpleaseopenyo urtextbooksatpage8.Gothroughthegroup1and2toanswerth enexttwoquestions:øwhataredirectspeechandindirectspeech?Howcanwechangedirectspeechintoreportedspeech?Ss:…SuggestedAnswers:üDirectspeechistoreportwhatexactlyhasbeensaidwhilein directspeechistoreportthemeaningofwhathasbeensaidwi thoutusingexactwords.üwecandoitbychangingwhathasbeensaidtoanobjectclauseo raninfinitivephrases.T:Verygood!Thenøwhenyouchangedirectspeechintoindirectspeech,whatels eshouldyoumakechangestobesidesthemajorchangesinsent encestructure?Ss:…T:Nowpleasegothroughthegroup3carefully,especiallythetables.youcanexchangeyourideaswithyourclassmatesar oundyouandthinkabouttheabovequestioncarefully.) Ss:otherchangesin:²Personalpronouns²Tenses²Adverbialsoftimeandplace²othercasesT:Good!Nextpleaseconsiderhowtochangethefollowingsen tenceindirectspeechintoreportedspeech.ø‘Lighttravelsatagreatspeed,’saidtheteacher.Ss:Theteachersaidthatlighttravelsatagreatspeed.T:Soyoucanseewemadenochangestothesentenceindirectsp eech.Douyouknowwhy?Pleaselookatthetipontheleftandre callwhatyouhavelearntbeforeandthemtellmethereason.Ss:…Tips:wedonotchangethetensewhenwereportaproverborafacttha tdoesn’tchangeovertime.T:Terrific!AndIcanshowyoumoreexamplesasfollows: ²myteachertoldmethatpracticemakesperfect.²Theteachersaidthatlighttravelsfasterthansound.SuggestedAnswers:.was2.wouldn’t3.hadread4.that5.would6.hadbought7.that8.would9.those0.her1.was2.wasgoingtoreadStepThree:Reportingstatements,questions,andimperati vesentencesT:ok,let’sgoontolearnhowtoreportsentencesinstatements,questi onsandimperativesentences.Pleaseturnyourbooktopage1 0.Gothroughthemonebyoneandshareyourideaswithyourpar terontellme:øHowtoreportstatements,questions,andimperativesenten ces?Ss:…to-infinitivetoreportimperativesentenceslAskandtellarecommonreportingwordse.g.‘Don’ttouchanythinginthelabwithoutpermission.’saidtheteacher.àTheteachertoldusnottotouchanythinginthelabwithoutpe rmission.e.g.‘Turndowntheradioplease,Tom.’jensaid.àjenaskedTomturndowntheradio.T:you’vedoneagoodjob.Nowyoucanoverviewwhatwehavelearntonp age10.Ifyouhaveanydifficulty,askmeforhelp.Ss:…SuggestedAnswers:PartA:2.askedinwhatwayitwasdifferentfromotherEnglishlearnin gsoftware3.askedhowitcouldhelphimtorememberEnglishwords4.askedwhether/ifittaughtlisteningandspeaking5.askedwhatthedesignerwoulddoifshewasnotsatisfiedwith thesoftware.6.askedwhether/ifitwasuser-friendlyStepFour:LanguagePoints.recommendvt.推荐；建议、忠告recommendsthtosb=recommendsbsth向某人推荐某物recommenddoingsth建议做某事recommendsbtodosht建议某人做某事recommendthat…接宾语从句用虚拟语气“shoulddo”should可以省略e.g.TheyrecommendTomtodothejob.e.g.Thedoctorrecommendthatshestayanotherweekinhospi tal.2.remindsbof…提醒某人某事…；使某人想起…remindsbtodosth 提醒某人去做某事e.g.Thefilmremindhimofhishappychildhood.e.g.myfatheroftenremindedmetobehavemyselfatschool.StepSix:Homework²TodoPartc2andc2onpage92 ² Topreviewthetask。

高三英语复习 Module 4 Unit 1 Advertising(二)教学案(2021年整理)

Module 4 Unit 1 Advertising(二）课题： M4U1重点单词讲解第二课时教学目标：掌握M4U1中的重点单词用法教学重难点：掌握重点单词的用法及相关拓展教学过程集体备课部分（学生活动部分）个性备课部分/学生记录ask 1【自主学习】默写M4U1单词词组.评价，评论 2.欺骗；骗子 3.瞄准；目的 4。

高中优秀教案高三英语教案：《Advertising》教学设计

高三英语教案：《Advertising》教学设计本文题目：高三英语教案：Advertising教案重点短语1. be aware of 知道，明白，意识到2. play tricks on 哄骗，戏弄3. believe in 信任，信任4. be bored with 对感到厌倦5. appeal to迎合，对有吸引力6. trick sb into doing sth 诱使某人做某事7. be satisfied with 对感到满足 8. be used to对习以为常，习惯于9. fall for 上的当，受骗 10. deal with 处理，应付11. commit suicide/a crime 自杀 /犯罪 12. be intended for 为而准备13. be concerned with 对关怀 14. get sth across 传达15. be particular about 对挑剔 16. soft drink 软饮料17. come up with 提出，拿出 18. according to 依据19. agree with sb. on sth.同意某人的看法 20.hold ones breath 屏住呼吸21. in public 在公共场所 22. at ones service 听候某人叮嘱，为某人服务23. cure sb. of a disease 治愈某人的病 24. be proud of 以感到骄傲25. even if 即使 26. at a low price 以低价格27. be popular with 受某人欢迎 28. senior high 高中29. be of good / high quality 高质量 30.be on sale 在销售中31. make an announcement 宣布 32. keep away from 远离33. No comments 不加评论，无可奉告 34. bad breath 口臭35. be similar to 和相像 36. up to (数量，程度等)满足37. in particular 尤其，特殊 38. introduce to 向作介绍39. recommend sth. to sb. 向某人介绍某物 40. protect from 爱护免于41. stand for 代表，表示 42. be responsible for 对负责43. in ones opinion 依某人看 44. warn sb. against45. attract/catch/draw ones attention吸引..留意力46. take turns to do sth. 依次做某事，轮番做某事47. persuade sb into doing / to do sth 劝说某人做某事48. have/keep/hold sth. in mind 把记住重点句型1. We are so used to them that we do not even realize how many we see and hear in a day.2. A commercial advertisement is one which someone has paid for to promote a product or service.3. PSAs are often placed for free, and are intended to educate people about health, safety, or any other issue which affects public welfare.4. China has strong laws to protect people from advertisements that lie or try to make people believe untrue claims about products or services.5. However, we still must be aware of the methods used in advertisements to try and sell us things.6. Even if an ad does not lie, it does not mean it tells you the complete truth.7. All of these ads are meant to be helpful, and you can often learn a lot by following the advice they give.8. The boss can then choose the right product to produce , the one which is expected to be most popular with consumers.9. Also important are the sales targets.10. If they want to become the market leader, the company must ensure that their product is of high quality.11. That is why we are considering repackaging our chocolate bar as well.12. Not all ads play tricks on us though.13. These ads deal with large social issues.14. In my opinion, this may have harmful effects.15. What they dont mention is how bad these things can be for our teeth.16. Have you ever regretted not having snapped those unforgettable moments?17. Unlike a single advertisement, an ad campaign is an organized programme of advertisements using various kinds of ads to reach a particular audience.18. When you start a successful ad campaign, you must havea clear goal and target audience in mind.19. In order to determine your audience, you will need to do a little research.20. It is important to always try to appeal to the way the audience will react.21. What parts of this issue would they care about or be concerned with?22. The way you choose to advertise should depend mainly on your target audience and which kinds of ads reach that particular group best.重点语法: 挺直引语和间接引语4模块Unit 2 Sporting events重点短语1. share with 与共享2. every four years每四年，每隔三年3. take part in参与4. in honour of纪念，向表示敬意5. side by side一起，共同，肩并肩6. come to public attention引起公众关注7. at the opening ceremony在开幕式上 8. know of了解9. be recognized as被认为是 10. play a role/part in在起作用11. break a record打破纪录 12. make contributions to作贡献13. set an example to树立榜样 14. look forward to15. come up with想出(计划、回答) 16.plenty of很多，大量17.tourist attractions旅游景点，旅游胜地 18. pay attention to留意19.be similar to 与相像 20.play leading roles in起主导作用21. meet ones requirements满意需求 22. daily routine日常工作,日常支配23. make way for给让路 24. hope for期望，期盼25.maintain a balance保持平衡 26.be involved in涉及27.add to增加 28. keepunder control使处于掌握之下重点句型1. I am delighted to have been invited to your school to talk to you about the history and significance of the Olympic Games.2. Today, athletes from around the world can take part, no matter what languages they speak.3. His dream was that the Olympic Games would make it possible for countries and people to live peacefully side by side.4. I am sure the whole of China must have felt proud when Xu Haifeng won the first gold medal for his country.5. Today, players from China, South Korea and Germany among others play leading roles in the international table tennis competition.6. Join me in wishing the Olympic movement a successful future to match its beautiful glorious past.7. I hope this information will be of use to you.8. I advise that you watch less TV at night.9. My advice to you is that you should drink more water.10. If I were you, I would certainly go to the football match instead of doing work at home.11. Will Thursday morning do? I happen to be in town then.12. What/How about the high jump then?13. In order for a new sport to be added , a current sport must be dropped.14. Supporters of wushu would like to see it entered as a branch in the Martial Arts category.15. The IOC is looking at revising the number and type of sports involved in the Olympics in the future, so wushu fans may finally get what they are hoping for.重点语法: 情态动词4模块Unit 3 Tomorrows world重点短语1. be set in以为背景2. pass on 传递3. be connected to 与相衔接4. give out 发出(气味、热等);用完,耗光;力倦神疲5. put forward 提出(观点、议案等)6. last but not least 最终但同样重要的7. be accused of 被控告犯有罪 8. set up建立,直立9. a tourist destination 旅游目的地 10. leave sb with给.留下11. make a profit赚取利润 12. go on a virtual trip to 虚拟旅行13. belong to属于 14. be responsible for对.负责17. move round四处移动 18. be worth doing/n.19. add to 增加 20. deliver into 送进21. have an area /population of面积或人口是. 22. play a role in 在中角色23. in ones opinion在..看来 24. sign ones name for 给签名25. send sb. on a trip to 送某人旅行 26. in reality 事实上27. bring history alive 历史再现 28. leave sb. with 给某人留下.29. take the risk of 冒危急 30. invest in 投资于31. make a profit / money 获取利润/赚 32. end in failure 以失败告终33. win the admiration of 赢得的敬 34. draw a conclusion 得出结论35. (be) on display展览 36. the latest wave of new technology37. tell..from.把和区分 38. concentrate on 专注于39. go bankrupt 破产 40. voice ones opinions 表达某人的看法41. at one time/at a time/at any time 42. have letters missing 使得字母丢失43. fall off从上掉下来;脱落 44. come across遇到,遭受,偶遇45. tell of叙述 46.keep/get in touch with和保持(取得)联系47. take sb. on the journey to 带某人一起去旅行 48. be trapped in 被困在49. at a speed of以..的速度 50. with the help of ..由于..的帮忙重点句型1. What would you like to see happen in the future.2. Not only is every step of climbing Mount Qomolangma felt by viewer, but also the cold, the tiredness, the food, the smells, the sights and the sounds of the mountain can all be experience.3. Upon reaching the top of the mountain, a feeling of happiness and a sense of achievement will be experienced.4. RealCine works by making the viewers feel that they are actually in the film.5. The movements of the headset indicate the direction in which the view wants to go.6. In scientific studies it has been shown that VR can provide teenagers with another way to experience the world and make them work harder to make their dreams come true.7.The teenager was made to think that he had scored the winning goal.8. An argument has been put forward that some viewers will be disappointed by Realcine.9. Firefighters could be trained using Realcine without the risk of sending them into a burining building.10. It has been suggested that travel sickness should/can be reduced by using virtual reality.11. This could be of great benefit to people and will be researched further.12. Also, we need to buy new keyboards and mousse because many of the keyboards have letters missing.Keep on going never give up. 勇往直前, 决不放弃!（Word文档可编辑，页眉页脚可删除）13. If the PC (No.7) I was using had had a good keyboard,I would not have made so many mistakes.14. He left university in order to concentrate on the writing.15. The teacher wont mind you using the computer.16. The Time Traveller journeys through millions of years, seeing even more alien creatures than before.17. He finally stops thirty million years into the future and experiences a future time where the sun no longer shine brightly.18. Scared and cold, the Time Traveller starts back towards the present.19. Instead of waiting to be rescued, the three young people teach themselves astrophysics.20. With the help of force from a black hole, the are able to guide the lost spaceship safely back to the Earth.Word文档第11页共11页。

高三英语复习教案：Advertising教案

高三英语复习教案：Advertising教案教学目标通过本节课的学习，学生将能够：•了解广告的定义与分类•学习广告中的主要手段和策略•掌握广告分析与解读的方法•提高英语阅读和口语表达能力教学重点•学习广告中的主要手段和策略•掌握广告分析与解读的方法教学难点•对广告进行准确分析与判断•能够在口语和写作中运用所学知识，表达观点教学准备•针对本节课的教材、课堂练习和作业•学生的相关教材和参考书•录音机或录屏软件教学过程1.引入新课•通过口头介绍，让学生了解广告的概念与分类，并提醒他们在生活中经常接触到广告。

2.主要教学内容一. 广告手段和策略1.演示广告主通过演示来证明产品的好处，加深消费者对产品的信任感。

通常演示是通过视频方式来传达。

2.恐惧恐惧是另外一种营销方式，他鼓励消费者认为如果不购买产品，他们将会失去什么。

利用恐惧的营销方式，通常很容易激起消费者购买产品的强烈欲望。

3.给予奖励这是广告常常利用的一种手段，通过赠送品、优惠券等方式吸引消费者购买。

给予奖励的营销方式，能够让消费者更客观地看待产品本身。

4.声望声望营销和恐惧营销有相同之处，它鼓励消费者认为只有购买其产品，他们才能得到他人的认可。

这种方式常常在一些高档品牌产品中出现。

二. 广告分析与解读方法1.阅读广告的背景资讯包括广告的来源和目的、发布日期、受众类别等。

2.研究商品广告在市场上的价值和优势通过分析同类产品同样的特点、相同的竞争目标。

3.识别广告目的和手段分析广告的手段和目的，找出他们的优点和不足。

4.加深对目标受众的理解考虑到广告受众的主要群体，比较他们具体的反应数据，进而进行分析。

5.确定广告品牌与商品特点关联度3.练习与拓展1.小组讨论要求学生带来一则广告，通过阅读广告进行分析和解读，并且进行讨论。

2.阅读与讨论引导学生阅读一些广告相关的报道并且讨论。

4.课堂总结•让学生回顾今天的主要教学内容，强调广告分析的重要性和方法。

课后作业•观察身边的广告（电视广告或者出现在网上的广告），写出对于广告的理解，并思考广告和消费文化之间的联系。

Module4 Unit 1 Advertising语法课教案(高一下学期)

Module4 Unit 1 Advertising语法课教案(高一下学期) Module4 Unit 1 Advertising语法课教案(高一下学期)Teaching aims:1. Students can explain the difference of direct speech and reported speech.2. Students can list the changes when transform the direct speech into reported speech.3. Students can use reported speech or indirect speech to report things.4. Students can express others’ ideas more properly.5. Students can be more confident in learning English.Teaching key points and difficult points:Key points:How to change direct speech into reported speech.Difficult Points:The changing points when change direct speech into reported speech.Teaching procedures:Step 1 Lead-inPresent a short video. It is a joke about XiaoMing. He misuse I, she and he and can’t introduce his fam ily members to others properly.Then lead in today’s topic how to change direct speech into reported speech.(Justification: By showing the video, students can be more curious about learning this lesson.)Step 2 Presentation1. Ask students to watch several advertisements. In every videos there is a person to talk about the merits of his or her products. Then list several sentences to ask students to choose which advertisement it refers to. For example:The girl said that she was praised by her boyfriend.The boy introduce that the little guys can be found wherever they are.A lot of mums encourage others to use it to protect babies skin.2. Show the original sentences(direct speech) of the advertisement and the listed sentences before together. Ask students to observe the sentences and try to think about what is the direct speech and what is the reported speech. Then conclude how to change direct speech into reported sentence: we can changedirect speech into reported speech by using an object clause or an infinitive phrase.3. Present several reported speech chosen from the advertisements. Ask students to pay attention to the form of different reported speech including statements, questions and imperative statements.4. Show some sentences using direct speech and ask students to try to change the direct speech into reported speech. Then underline personal pronouns, tense, time and place, pronoun and ask students to check their deskmates’ sentences and payattention to the underline parts. Present the sentences students made and ask them to conclude the important points of changing a direct speech into reported speech from the following aspects: personal pronouns, tense, time and place, pronoun and other special cases.(Justification: Using the advertisement can lead in different sentences using direct speech and reported speech naturally and help students accept the new grammar rules more easily. Inductive method and deductive method are combined in this part to achieve students’ mastership.)Step 3 PracticeSet an situation of the advertisement department. Every students is a member of the department. Ask them to finish the following tasks:1. There is a report made by their colleague and ask students to correct the sentences on the blackboard.2. Show the advertisement of the text book and ask students to complete the letter written by Wang Yilin to Mr Fan Zhenbin. Then check the answer with their classmates.3. Show a list of tips given by an advertising expert and ask them to report the advice to the manager and finish the Exercise B in P11.(Justification: This step can help students get a deeper understanding of the grammar and the key point and difficult point will be solved in this step.)Step 4 ProductionFour students in a group finish the following tasks.1. Show a short video and encourage students to talk about the story of the video with each other.2. Set an situation that there is an advertisement order about useful English learning method. Invite students to discuss in groups and list the opinions of every group members and thenchange the opinions with the group beside by using reported speech. Teacher will invite some volunteers to share their opinions.(Justification: Students can fully cooperate with each other and learn how to use what they learned into their daily life. Also, they can develop critical thinking and speakUnit3 Understanding each other-Reading教案Teaching aim:Knowledge aim:Students can master the expressions about cultural differences.Students will get familiar with the topic of culture and learn how to talk about different cultures and customs.Ability aims:Students can master the reading strategy to understand the use of examples.Students will be able to get the main subject of the conversation through fast reading and the detailed information through detailed reading.Students can talk about cultural differences in their daily life.Emotional aim:Students will learn to respect different cultures and customs.Students will be more confident in speaking English in public.Key and difficult points:Key points:Students can get the detailed information through careful reading.Difficult points :Students can apply the expressions into daily communication.Students can show respect for different cultures.Teaching proceduresStep 1: Warming upShow some pictures of different wedding ceremonies indifferent countries and ask students to guess the country.Justification: Attract students’ attention and lead students into the class naturally.Step 2：Pre-readingShow the title of the reading passage and ask students to predict what aspects of cultural differences the passage involves. For example:T: Dear students, what is the title of our reading passage?S:...T:Yes. Correctly. It’s Cultural Differences. What kinds of cultural differences do you know?S:...T: Food, marriage and festival and so on. Excellent. You all have a broad knowledge. Of all these kinds of cultural differences what do you think the passage talks about?S:..T: Good job. Now let’s read the passage and find out if our prediction is right or not.Justification : Arouse students’ interest in this lesson by asking them to predict what the passage is mainly about and help students to have a basic understanding of the topic in the reading text.Step 3：While-reading1.Global readingRead the conversation quickly and find out the cultural differences the passage talks about. Later, ask some volunteers to share their answers.Justification: Train the skimming ability of students and enable them to get the general idea of the passage as quickly as possible.2. Detailed readingRead the passage carefully with the following questions.Q1: In the west, when is the polite rime to open a present? Why?Q2:What surprised Peter about the wedding ceremony in Korea?Q3: what drink is not permitted in Brunei?Q4: What kind of food do Brits eat at Bonfire Night?Justification: Improve students’ reading strategies to find out the detailed information and understand the use of examples.Step 4：Post-readingDivide students into groups of four and ask them to have a discussion about cultural difference in 7minutes. And the discussion should be related to the following questions.Q1: What do you know about cultures that are different from our own?Q2: Why do we need to find out about other cultu res’ traditions?Justification: Help students to have a better understanding of cultural differences and improve their speaking abilities.Step 5：Summary and Homework1. Ask students to make a summary of the cultural differences mentioned in the text.2. After the class, ask students to write a paragraph about how people can understand each other’s cultures better.Justification: Consolidate what they have learned in this class and broaden their horizon.。

1、下载文档前请自行甄别文档内容的完整性，平台不提供额外的编辑、内容补充、找答案等附加服务。
2、"仅部分预览"的文档,不可在线预览部分如存在完整性等问题,可反馈申请退款(可完整预览的文档不适用该条件!)。
3、如文档侵犯您的权益，请联系客服反馈,我们会尽快为您处理(人工客服工作时间：9:00-18:30)。

Project Developing an Ad CampaignTeaching Aims:l To learn about some basic information about an ad campaignl To apply what they have learnt to develop an ad campaignTeaching Key Points & Teaching Difficulties:Ø How to help them to develop an ad campaignØ The usage of some key wordsTeaching Procedure:Step One: ReadingT: (Greet the class as usual) In this unit we have learnt what an advertisement is and even have written one in the last lesson. Then do you know what an ad campaignis?Ss: No.T: Ok. In this lesson we will go on with this topic. Please open your text books at page18. Read the article silently as quickly as possible to answer the followingquestions:1) What is an ad campaign?2) What must you have in mind when you start a successful ad campaign?3) What questions must you first consider in an ad campaign?Ss: …Suggested Answers:1. It is an organized programme of advertisements using various kinds of ads to reacha particular audience.2. We must have a clear goal and target audience in mind.3. We must first consider the following questions:Ø Who is the audience for our ad campaign?Ø What do we want our ad campaign to say?Ø How do we reach our audience?T: Very good! Now I think you have got a general idea of the passage. In fact, nowadays people all over the world use the media to advertise for the benefit of the public orpublic welfare.Step Two: Developing an ad campaignT: Ok, next we will plan and conduct an ad campaign, promoting a public welfare issue.Be as creative as you can. Below are some steps for you to follow.Planning:n Work in small groups. Decide what the subject of your ad campaign will be.Choose one of the topics listed below or come up with one of your own.Animal protection Anti-smoking Anti-drugs Anti-littering The topic of our campaign will be :__________________________(Make sure that all the group members agree on the topic they choose and thatdifferent groups choose their topics relatively.)Preparing:n Discuss the following questions and write down your answers:1) Who is the audience for our ad campaign? _______________2) What do we want our ad campaign to say? _______________3) How do we reach our audience? _______________________(Ask students to discuss the three major questions first. Make sure all the members of their group agree on the answers.)n Discuss the tasks listed below and decide which group member will responsible for each task. Write the names beside the work.Ø Research the topic and the audience _____________________Ø Design a logo for the campaign _________________________Ø Develop a slogan for the campaign ______________________Ø Choose the form of the media __________________________Ø Write an ad campaign proposal _________________________Ø Present the campaign to the class _______________________(In this step they should decide what each group member will be responsible for each task. Remember them that two or more people can work on the same task.)Producing:(If possible, let the students surf the Internet to find information they need from variousresources on their topic. All the group members must discuss the information found anddecide what to include in the ad campaign. T can help them to learn how to work together to complete the ad campaign. Set a deadline for it if they can not finish it in class.) Presenting:n Explain who your target audience is, what the campaign goal is, which forms of media you will use, and talk about the logo and the slogan.n Answer any questions raised by your classmates about your ad campaign.n Post your logo and slogan on the display wall of your classroom.Step Three: Language Points1) have … in mind 考虑/想到/记得…e.g. Who do you have in mind for the job?e.g. It’s hard to have all the new words in mind in such a short time.2) try to do sth 努力试图做某事（未必成功）try doing sth 尝试做某事（表示方法的改变，与以往不同）e.g. Tom tried to persuade me to give up smoking but failed.e.g. Why not try going to school on foot today?3) have the chance to do sthhave the chance of doing sth 有机会/可能做某事by chance 偶然地chance to do sth 碰巧做某事4) appeal to … 迎合/吸引/呼吁…e.g. The government is appealing to every one to save resources.e.g. Cartoon films appeal to both children and adults.5) determine vt./vi. 决定；决心determine to do sth 决定去做某事be determined to do sth 决心做某事6) be concerned about/for/over … 关心/关注…be concerned w ith … 和…有关；关心…be concerned to do sth （很）想做某事e.g. Nowadays more and more people are concerned about protecting environment.e.g. I am concerned to know your decision.7) be particular about/over … 对…挑剔/讲究in particular 尤其；特别（作状语）e.g. Tom is particular about food and clothing.e.g. He likes reading the books written by Lu Xun in particular.Step Four: Homework:Ø To do Parts B1 and B2 on page 91 in WorkbookØ To do parts D1 and D2 on page 93 in workbook。