创业计划书[006]

第十届“升华杯”大学生创业大赛

创业计划书2015年11月

目录目录第一章执行摘

要 ............................................................................................................ ......... 1 1.1创意背景和项目的简

述 (1)

1.2 公司基本情况及管理团

队 ........................................................................................... 1 1.3 市场分析与营销策

略 (2)

1.4 产品、服

务 ............................................................................................................ ....... 2 第二章公司介

绍 ............................................................................................................ ......... 3 2.1企业理

念 ............................................................................................................ ............ 3 2.2公司介

绍 ............................................................................................................ ............ 3 2.3公司的战略定

位 ............................................................................................................

3 2.4员工管

理 ............................................................................................................ ............ 3 2.5 绩效考

核 ............................................................................................................

........... 4 第三章市场营

销 ............................................................................................................ ......... 5 3.1产品定

价 ............................................................................................................ ............ 5 3.2营销理

念 ............................................................................................................ ............ 6 3.3推广策

略 ............................................................................................................ ............ 6 3.4营销渠

道 ............................................................................................................ ............ 9 3.5物流供应链管

理 ..........................................................................................................

11 3.6销售管

理 ............................................................................................................ .......... 11 3.7信息收

集 ............................................................................................................ .......... 11 第四章产品与服

务 ............................................................................................................ ... 12 4.1产品品种规

划 ............................................................................................................ .. 12 4.2研究与开

发 ............................................................................................................ ...... 13 4.3产品与服务相

关 ..........................................................................................................

13 4.4未来产品和服务策

划 (13)