外贸函电unit2(第三版)ppt课件

Part 1 Basic Knowledge Concerned
3. The Main Contents of a Letter for Establishing Business Relations
Generally speaking, the contents of a letter requesting a business relationship include telling the prospective customers how and where their names and addresses are known, self-introducing, indicating your desire to enter into a business relation, or sometimes making general inquiries and expressing your expectation for cooperation or early reply, etc. While for letters in reply to the letters requesting for a business relation, the contents may include expressing your thanks for the incoming letter, expressing your agreement/desire/wish to establish a business relation with the addressor and indicating the action you are going to take.
Unit 2 Establishing Business Relations
Leading-in Tasks 注意信中务必包含以下内容： (1) 承蒙弗里曼先生（Mr. Freeman）的介绍，我们得知贵公司的名称和地址。 (2) 本公司为国营公司, 专门经营中国纺织品进口业务, 是美国主要的中国纺织品经销商。 (3) 特此致函，希望与贵公司建立业务关系。 (4) 如蒙惠寄最新的产品目录及价格表，将不胜感激。 (5) 盼速复。
We are delighted to learn from... that… (我们很高兴从……处得知……)
We have your name and address from … (我们从……处得知贵公司的名称和地址。)
1. Telling the addressees how and where their names and From ..., we know/have learned that… (通过……，我们得知……) addresses are known
We are writing to introduce ourselves to you as a … (作为……，特来函自我介绍。)
We would like to take the liberty of introducing ourselves to you with a view to... (我们冒昧自荐，希望……)
contacting the prospective customers. The main methods include: communication in writing; attendance at the export commodities fairs; contact at the exhibitions held at home or abroad; mutual visits by trade delegations and groups; Of all the above methods, the first one is widely used in business activities.
banks; periodicals; advertisements in newspapers, magazines or on TV; the introduction from your business connections; the market investigations; the Commercial Counselor’s offices; the Industrial Chambers; the Chambers of Commerce both at home and abroad; inquiries received from the merchants abroad; self-introduction by merchants themselves. Sometimes, a kind of middleman is necessary to bring two companies together.
Establishing business relations is the first step in transaction in foreign trade. If a new firm, or rather a certain corporation of ours, wishes to open up a market to sell something to or buy something from firms in foreign countries, the persons in charge must first of all find out whom they are going to deal with. We should not only do everything possible to consolidate old customers but also seek new ones to enlarge our iness.
Part 2 Letter-writing Guide
Steps/Contents
Typical Expressions
For letters requesting for the establishment of business relations:
We are a ... corporation, handling... (我们是……公司，专营……)
Part 2 Letter-writing Guide
Steps/Contents
Typical Expressions
For letters requesting for the establishment of business relations:
We were very pleased to obtain your name from... (我们很高兴从……处获得贵公司的名称。)
Unit 2 Establishing Business Relations
Leading-in Tasks
Task 2. 针对Task 1 中所拟信函的内容，以广东省纺织品进出口公司出口部经理的身份拟一封
回函。注意该回函中务必包含以下内容： (1) 来函收悉，谢谢！很高兴得知你们对我方产品感兴趣并愿与我方建立业务关系。 (2) 贵公司的愿望与我方不谋而合。 (3) 应贵公司要求，特此随函附上本公司最新的产品目录及价格表，如有兴趣或者有进一
Part 1 Basic Knowledge Concerned
2. The Main Channels and Methods for Establishing Business Relations Having obtained the desired names and address of the firms from any of the above sources, you may start
Unit 2 Establishing Business Relations
Leading-in Tasks
Try to finish the following tasks and predict the objectives and focus of this unit. Task 1.
假设你是美国辛普森公司（H. Simpson & Co. Ltd.；Address：98 South Street, Boston, USA；Tel：86-36-12345；Fax：86-36-67890；E-mail: SCL@hotmail. com）进口部的经理。最 近，你通过朋友弗里曼先生（Mr. Freeman）了解到广东省纺织品进出口公司（Guangdong Textiles Import & Export Corporation；Address：68 Xiaobei Road, Guangzhou 510000, China； Tel：86-20-12345678；Fax：86-20-23456789；E-mail：GTIEC@）的情况，并且对其 产品非常感兴趣。现在，请致函该公司，试图与之建立业务关系。
步的需要，务请告知。 (4) 希望能与贵公司合作。
Part 1 Basic Knowledge Concerned
1. The Significance of Establishing Business Relations
It is fairly true to say no customer, no business. To establish business relations with prospective dealers is one of the most important undertakings either for a newly established firm or an old one that wishes to enlarge its business scope and turnover.
2. Self-introducing
We would like to take this opportunity to introduce ourselves as... (我们想借此机会做下自我介绍。我们是……)
We now avail ourselves of this opportunity to introduce ourselves as... (我们借此机会自我介绍。我们是……)
有时在要求建立业务关系的往来信函中会明确要求对方提供往来银行的名称账号等信息以供资信调查
Unit 2 Establishing Business Relations
Part 1 Basic Knowledge Concerned Part 2 Letter-writing Guide Part 3 Other Commonly Used Expressions and Sentences Part 4 Sample Letters Part 5 Practical Training
Part 1 Basic Knowledge Concerned
2. The Main Channels and Methods for Establishing Business Relations
Usually, you can secure all the necessary information about a new customer with the help of the following channels:
Through the courtesy of ..., we are given to understand that… (承蒙……我们得知……)
On the recommendation of ..., we have learned that… (通过……推荐，我们得知……)
Your company has been kindly introduced to us by… (……把贵公司介绍给我们。)