牛津版必修4 Unit 1 Advertising welcome and reading

3 What are PSAs meant/intended to do?
To educate people about health, safety or any other issue which affects public welfare. / To teach us and help us lead better lives.
Unit one
Advertisements
Welcomt to the unit and reading
What did you watch just now?
What do they persuade people to do?
Discuss and speak:
Read the six posters on P1. Try to answer:
3 Why are some of the ads clever according to the article?
Because even if the ads do not lie, they do not tell you the complete truth.
4 When did China begin a nationwide public service advertising campaign?
2 What is the difference between commercial advertisements and PSAs?
A commercial advertisement is one which someone had paid for to promote a product or service, while a PSA is often placed for free, and is intended to educate people about issues which affect public welfare.
In 1996.
5 Why should we follow the advice in PSAs?
Because they are meant to be helpful , and by following the advice in PSAs,we can often learn a lot.
Careful reading
Read the text again and then finish C1 on P4
1 Where are the advertisements most commonly found?
(They are most commonly found) in newspapers and magazines, on billboards, the Internet, radio and TV.
Taking drugs is harmful both to the people who take drugs and their family. Taking drugs means committing suicide slowly.
It uses persuasive words “Shine that lasts for days” to persuade people to buy this shampoo.
This poster is intended to sell his productsoftware to the persons who want to study on the computer. ”special discount” is persuasive.
The poster is used to persuade people to take Oxline Airlines.
Try to divide them into two parts.
public service advertisements
Project Hope Ads for public issues Earth Day
commercial advertisements
Ads for sales
Say ‘No’ to drug Software Oxlin Airlines
Soft shine shampoo
1.Where can you find the advertisements?
They are most commonly found in newspapers and magazines, on billboards, the Internet, the radio and television.
It is trying to show us that the birds have nowhere else to build their nets, because all the trees have been cut down. It tells us that we should protect the environment
What are the ads intended / meant to do?
It makes people realize that there are still a lot of children dropping out of school for economic reasons. It calls upon people to do something to help childret-reading
1 What do advertisements encourage people to do?
To buy a product or service or believe in an idea.
2 What does PSAs stand for?
Public service advertisements.