跨境电商实务英语（第3版）知识点与关键词解释

跨境电商实务英语（第3版）知识点与关键词解释
知识点列表制作说明Unit1OverviewofCross-borderE-commerceChapter1Concepta
ndCharacteristicsofCross-borderE-
commerceChapter2TheSigni
ficanceofCross-borderE-commerceChapter3Cross-borderE-comme
rceDevelopmentinChinaChapter4CustomerServiceofCross-bor
derE-commerce单元一知识点列表序号知识点页码教材章节1Cross-borderE-commer
ceP31.12Cross-borderRetailE-commerceP31.13Cross-borderB2BE-
commerceP3-41.14CustomerServiceP231.41、Cross-borderE-commerc
e关键词：Cross-borderE-commerceCross-borderE-commercereferstothe
internationalbusinessactivitythattransactionsubjectsindif
ferentcountrieselectronizethetraditionaltradeintermsofex
hibition,negotiationandtransactionthroughthemeansofe-comm
erce,anddeliverproductsthroughcross-borderlogisticsorinte rnationalwarehousingservicestocompletethetransaction.2、Cros
s-borderRetailE-commerce关键词：Cross-borderRetailE-commerceCross
-borderB2C(Business-to-
Consumer)referstotheinternationalbu
sinessactivityofcompaniesindifferentcustomsareas,directly
sellingproductsorservicestoconsumersthroughe-commercepla
tform.Theprocessincludesreachingthetransactions,completin g
paymentandsettlement,anddeliveringproductsthroughcross -bo
rderlogistics,andcompletingthetransaction.Cross-borderC2C (Consumer-to-
Consumer)referstotheinternationalbusinessacti
vityofindividualsellersindifferentcustomsareas,sellingpr
oductsorservicestoindividualbuyersthroughthird-partye-com
merceplatform.Individualsellerspublishproductinformation,p riceandothercontents,andindividualbuyerscanfindoutthei
nformation.3、Cross-borderB2BE-commerce关键词：Cross-borderB2BE-co
mmerceCross-borderB2B(Business-to-Business)E-commercerefers
totheinternationalbusinessactivitiesbetweencompaniesindif ferentcustomsareas.Theprocessincludesreachingthetransacti on,completingthepaymentandsettlementthroughe-commerceplat
form,anddeliveringproductsthroughcross-borderlogistics,and
completingthetransaction.4、CustomerService关键词：CustomerServic
eCustomerserviceisthesupportyouofferyourcustomersbothb e
foreandaftertheybuyyourproductthathelpsthemhaveaneasy andenjoyableexperiencewithyou.It’smorethanjustproviding
answers;it’sanimportantpartofthepromiseyourbrandmakes
toitscustomers.Andit’scriticaltothesuccess ofyourbusine
ss.ItisapositionintheCross-borderE-commerceenterprise,w
hereonecanreachthemostcustomers.Thequalityofcustomers
e
rvicedirectlyinfluenceswhethertheconsumerswillbuyornot.关
键词：Pre-saleCustomerServicePre-salecustomerserviceissales-or
ientedandprovidedforthebuyerswhomakeinquiriesaboutpro du
ctsbeforeplacingorders.Pre-salecustomerservicegivesinform ationaboutpurchaseprocedures,productintroductions,paym entm
ethods,logisticsmodesandshippingchargesetc.,allofwhichh
aveagreatdealtodowiththetransactionconversionrate.关键词：A
fter-salesCustomerServiceAfter-salescustomerserviceisprovid
edforcustomerswho,afterhavingplacedorders,makeinquiries aboutorders,theanticipatedarrivaltimeofparcels,andproduc
tserviceetc.Ithasmuchtodowiththeimprovementofproduct
categoryandquality,thecustomerexperience,therepeatpurch as
erate,thereturnedpurchaserate,thedisputerateetc.Thepro
blemsfacedintheafter-salescustomerservicearemainlythede
layofgoods,theinconformitybetweengoodsanditsdescription, andthemoderateandbadcomments.关键词：Initiativeafter-salesinq
uiryTaketheinitiativetokeepcustomersinformed,aftersales,
ofsomeimportantinformation,forexample,totellcustomerswh
e
therthepaymentissuccessfulornot,whethertheirordershave beenconfirmedorprocessed,wheretheirgoodshavebeensent, wh
atnewandbest-sellingproductsareputonshelves,andwhatmar ketingactivitieswillbelaunchedintheshop.Unit2Introductio
Chapter2AliExpressChapter3AmazonPlatform(B2B)Chapter4 A
mazonPlatform(B2C)Chapter5DHgateChapter6E-commercePlatfo
rmsinDifferentCountries单元二知识点列表序号知识点页码教材章节1Alibaba.
comP312.12AliExpressP392.23AmazonPlatform(B2B)P472.3 4Amazon
Platform(B2C)P552.45DHgateP582.56LightintheboxP662.67 Made-in-
P672.68WishP672.69LazadaP67-
682.610CdiscountP682.61、
关键词：Launchedin1999,isthele
adingplatformforglobalwholesaletrade.AspartoftheAlibaba Group,itisdesignedtomakeiteasytodobusinessanywhere.B
ygivingsuppliersthetoolsnecessarytoreachaglobalaudience fortheirproductsandbyhelpingbuyersfindproductsandsuppl iersquicklyandefficiently,itprovidesthefundamentaltechnol ogyinfrastructureandmarketingreachtosupportmerchants,br an
dsandotherbusinessesthatprovideproducts,servicesanddigit
alcontenttoleveragethepoweroftheInternettoengagewitht
heirusersandcustomers.Theirbusinessesarecomprisedofcore commerce,cloudcomputing,digitalmediaandentertainment,i nnov
ationinitiativesandothers.Throughinvesteeaffiliates,itals
osetsitsfootinthelogisticsandlocalservicessectors.2、Ali
Express关键词：AliExpressServingastheonlyglobalonlinetradingpl
atformofAlibaba,AliExpressmarksitsofficialdebutinApril2
010,alsoknownasthe“InternationalVersionofTaobao”bythe m
ajorityofsellers.AliExpressisaplatformforoverseasbuyers,
withpaymentrealizedthroughAlipayinternationalaccounts,an d
theproductsareshippedbyinternationalexpress.3、AmazonPlatf
orm(B2B)关键词：AmazonPlatform(B2B)AmazonlaunchedtheB2Be-comme rceplatformAmazonBusinessin2012forenterpriseclients,sell ingmachines,officesuppliesandotherproducts.Thecharacteris ticofAmazonBusinessisthattheproductsaredirectlysoldby
orsellersfromthird-
partyplatforms.Amazonbelieves
thatasabusiness-onlyplatform,thenewsitewillbeableto
improvetherelationshipbetweenAmazonandthosesellerswho onl
ydobusinesswithcompanies,helpingtheplatformtoprovideaw iderrangeofproducts.Amazonwillchargethethirdpartyseller acommission.Forconsumergoods,Amazoncharges8%commi ssionif
thetotaltransactionamountisbelow1,000USdollars,and6%i
fover1,000USdollars.Forofficesupplies,Amazoncharges15% commissionifthetransactionamountisbelow1,000USdollars,1 0%ifbetween1,001and3,000USdollars,and6%ifover3,000US dollars.4、AmazonPlatform(B2C)关键词：AmazonPlatform(B2C)Amazon.c
omInc(AMZN),consideredasatypicalB2Ce-commercecompany,pr
ofitsfromsellingbooksandconsumerelectronicsonlineatreaso nableprices.AMZNonlyhascurrentlywovenintoeveryfabricofA mericanday-to-daylife,eithertheaccessibilitytodailynecess
itiesasmilk,cereal,mowerorsofasoonsoforthviaAmazon.co
more-
books,magazineandtextbooksonKindle,orsongsdownload edfromAmazonMp3MusicStore,ormovieavailableinvideo-on-de
mandservicesofAmazonPrimeVideo.Itevenopensopportuniti es
toaccumulateyourstart-upcapitalbyinvestinginitsshares(w
hichislikelytotripleifdoneintheendofyear2008),orto
workinitsSeattleheadquarter.Then,todobusinessinitsMark
etplaceaswellastosetupyourowninternetcompanybypurchas ingitsEC2service.5、DHgate关键词:DHgateIn2004,DHgatewasco-foun
dedbyMs.WangShutong,thefamousChinesee-commerceleadingfi
gure,,togetherwithherexce llentteam.ItisanonlineB2Bplatformwithlargenumberofsma
llandmedium-sizedsuppliersofChina,providingeffectiveinte rnationalonlinewholesaleprocurementservicestomanyforeig
ns
mallandmedium-sizedbuyersalldaylong.DHgatetakesintofull considerationthespecialnatureofinternationaltrade,integra tingtheemerginge-commercewithtraditionalinternationaltrade
,providingprofessionalandeffectiveinformationflow,safeand reliablecapitalflow,fastandsimplelogisticsservicestoint
ernationaltradeoperation.6、Lightinthebox关键词:LightintheboxFounde
din2007withregisteredcapitalofUSD3million,Lightinthebox isaChineseonlineB2Cplatformthatintegratestheservicesov
ersupplychain.Nowitistheforeignsaleswebsiterankedfirst
inChina.Lightintheboxsellsmorethan60,000typesofproducts covering14categories(apparels,electronicproducts,toys,acce ssories,householdsupplies,sportsgoodsetc.),andachievesasa lesamountaboveRMB200millioneveryyear.7、关键
词:Foundedin1998,isoneofC
hina’smostfamousB2Be-
commercewebsites,andhasbeenincluded
inthe“ChinaT op100MostValuableWebsites”byChinaIntern et
Weeklyforthefourthconsecutiveyears.Bygatheringproductsfr omChineseenterprises,Made-in-
providesefficient,rel
iableinformationexchangeandtradeserviceplatformstoworld wi
depurchasers,andhascreatednumerousopportunitiesforChin ese
enterprisesandworldwidepurchasers.Attributedtotheseeffort s,ithasgrownintooneofpreferredB2Bwebsitesthroughwhich ChineseSMEsgetinvolvedinonlineinternationaltrades,andan e-commerceplatformwithinternationalinfluence.8、Wish关键词:WishHe
adquarteredintheUS,WishisamobileB2Ccross-bordere-commer
ceplatform.Thedarkhorsehasstoodoutamongmobileterminal s
byaccruingatransactionvolumeofaboveUSD100millionwithin lessthanthreeyears.Wish,beingane-commercenewbie,hasnoe
xperienceindesigningshoppingplatformsforPCterminals.Invi ewofthis,itdevelopsmobileterminalmarketswithoutmentallo ad.Themostimportantcharacteristicofamobileterminalis“al waysaccessible”,whichgivesrisetofragmenteddemands.9、Lazada
关键词:LazadaLazadacanbeviewedasSoutheastAsianversionofAmaz .Ittargetstheusergroupswhoaredevelopingtheh abitofonlineshoppinginSoutheastAsia,andprimarilysells3C
products.Attributedtothefavorablemarketenvironmentwithf e
wercompetitors,asatisfactoryprofitleveliskeptinLazada.1
0、Cdiscount关键词:CdiscountHeadquarteredinBordeaux,CdiscountisF rance’slargeste-
commerceplatform.Itisprimarilyengagedinw
holesaleofdailynecessities,food,electronicproducts,domesti cappliances,infantorbabyproducts,bags,suitcasesandtoys.
Theplatformoperatinglikeawholesalemallcanofferverycomp e
titiveprices.Unit3Pre-saleServicesofCross-borderE-commerce
Chapter1StoreDescriptionChapter2TitleDescriptionChapter3 ProductDescriptionChapter4Platform-insideMarketingChapter
5SNSMarketingChapter6SEO&SEM单元三知识点列表序号知识点页码教材章节
1StoreDescriptionP763.12TitleDescriptionP853.23BurstSells P9
63.34Flow-
increaseProductsP963.35ProfitableProductsP963.36Pr oductInsideMarketingP1023.47SNSP1093.58SEOP1213.69SE MP1213.
61、StoreDescription关键词：StoreDescriptionStoredescriptioniswhe
reweintroducethebasicinformationofthestoreandshowthea dvantagesandstrengthsofit,andthuscannotbeneglected.Ing eneral,Cross-borderE-commercestorescanbedividedintobusine
ssstoresandpersonalstores.Thesetwotypesofstoredescripti
onshavedifferentfocuses.Thebusinessstoredescriptionisric
herincontent,whilethepersonalstoredescriptionisusuallym
oreconcise,andpaysmoreattentiontovisualmarketingtoolssu chasstoredecoration.关键词：PictureRotationPicturerotationisge
nerallylocatedbelowtheshopsign,displayingtheadvertisingp icturesinturns,showingthecharacteristicsofproductsmorein tuitivelyandvividly.2、TitleDescription关键词：
TitleDescriptionTit
ledescriptionisusuallythefirststepofreleasingproducts,a
ndiscrucialtoCross-borderE-
commerceproducts.Whenbuyersse
lectproductsonthird-partyCross-borderE-commerceplatforms,
theyoftensearchthroughkeywords.Agoodtitleallowsproducts tobesearchedbybuyers,maximizesthepageviewsofproducts,i ncreasesproductexposure,improvesproductranking,aswellas s
timulatesbuyers’desiretobuy.关键词：CoreWordsThecorewordsare
thekeywordstodescribetheproducts.Forexample,thecorewor d
ofawomen’sdresscanbe“dress”or“women’sdress”.关键词：Attribu
tewordsAttributewordsareusedtodescribeproducts’attribut es
,suchascolor,size,material,style,use,etc.关键词：Long-tailKe ywordsLong-tailkeywords,alsoknownasflowwords,refertothe keywordsthatdonothavemuchrelationshipwiththeproducts,b u
tcanbringmorepageviews,suchas“plus-
size”,“freeshipping”
,“wholesale”,etc.3、BurstSells关键词：BurstSellsBurstsellsareho
tproducts,withhighflow,highexposure,largeorders,andothe rcharacteristics.However,burstsellsarenotthesourceofpro
ually,thepriceofburstsellsislow,andthe
directimpactisthattheprofitmarginsaresmall,evenwithno
profitmargins.4、Flow-increaseProducts关键词：Flow-increaseProduct
sFlow-increaseproductsrefertotheproductsthatcanincreasep ageviewsfortheshop.Sameasburstsells,thepriceofflow-in
creaseproductsisalsolow,andtheyarenottheprimarysource
ofprofits.5、ProfitableProducts关键词：ProfitableProductsIngenera
l,inadditiontoburstsellsandflow-increaseproducts,otherp
roduct sintheshopareallprofitableproducts.Theseller’sval
uationontheexpectedprofitoftheproductsdeterminestheprof itability.Thepageviewofthiskindofproductisnotlarge,bu
ttheprofitofasingleproductishigh.6、Platform-insideMarke ting关键词：Platform-insideMarketingPlatform-insidemarketingmeans
toadvertiseandpromotethestoreandproductsbyusingthemar k
etingtoolsprovidedbythird-partyCross-borderE-commerceplatf
orms.关键词：KeywordProKeywordProisakindofP4Padvertisement(P ayforPerformance).Sellerscansetkeywordsaboutthestoreor productstopromote.Whenthebuyersearchesspecifickeyword s,t
hecorrespondingproductswillappearinthesearchresult.AliEx presswillchargetheselleronlywhenthebuyerclicksthepromo tionproducts.关键词：AffiliateProgramAffiliateProgramisalsopaid
accordingtotheresults.Ifthesellerreceivesanorderthroug
hAffiliateProgram,heneedstopaythecommissionaccordingto thepre-setrate.Thesellerdecidesthecommissionrate,andit
generallyrangesfrom3%to50%.DifferentfromKeywordPro,Aff i
liateProgramonlychargestheselleraftertheorderisprocesse
d.关键词：FixedDiscountFixedDiscountsmeansthatbuyerscangeta certainamountoffwhenthepurchasereachesacertainamount.
7、S
NS关键词：SNSSNS(SocialNetworkingSites),alsoknownassocialmedi a,referstothesitesandtechnologiesthatallowpeopletowrit
e,share,comment,discuss,andcommunicatewitheachother.关键词：S
NSMarketingSNSmarketingmeanstoconductmarketing,publi crela
tions,andcustomerserviceusingsocialnetworks,onlinecommu ni
ties,blogs,orotheronlinecollaborativeplatforms.关键词：Facebook
Aftermorethanadecadeofdevelopmentsince2004,Facebookh as
becometheNo.1socialmediasiteglobally,withnearly2billion monthlyactiveusers(MAU)and20%marketshare.FacebookAds con
sistofthetitle,body,imageandURL.Itgenerallyusesveryco
ncisebutattractivetextandimagetodeliverourmessageandat tractcustomerstoclickthelinktovisitourstoreorproduct.关
键词：InstagramFoundedin2010,Instagramwastheoriginatorofthe picturesocialmediasites.Instagramisaninterest-basedsocial erscansearchforcontentthatintereststhem,andthe
platformwillrecommend“thecontentyoumaybeinterestedin ”ba
sedontheusers’browsinghistory.关键词：PinterestOfficiallylaunch
edin2010,Pinterestisalsoapicturesocialmediasite,andth
efirsttouse“infinitescrolling”todisplaypictures.Pinterest
wasinspiredbyPinandInterest,whichmeansusersgatherthec ontentsofinterestandpinthemtoanonlineboard.Thecorecom ponentsofPinterestarePinandBoard.Pinmeanstopostapictu reorvideoonboard,andboardisapictureorvideogroup,simi
lartoanalbum.8、SEO关键词：SEOSearchEngineOptimization(SEO)mean
stoimprovethewebsite’skeywordsrankingandincreasetheex po
sureofthec ompany’sproductsthroughoptimizingandrepairi ngt
hesite(webstructureadjustment,webcontentbuilding,webcod e
optimizationandcoding,etc.)andoff-siteoptimization.9、SEM 关键
词：SEMSearchEngineMarketing(SEM)isbasedontheusers’habito fusingsearchengines,andtriestoconveyasmuchmarketinginf ormationaspossibletothetargetaudiencethroughthisprocess.
Unit4On-saleServicesofCross-borderE-commerceChapter1Produ
ctInformationInquiryChapter2PaymentChapter3PriceNegoti a
tionChapter4ProductPackagingChapter5ShipmentandDelive ry
单元四知识点列表序号知识点页码教材章节1ProductInformationInquiryP1294.1
2OfflinePaymentMethodsP1444.23OnlinePaymentMethods P1444.24A
ppropriateBoxSizeP1684.45LogisticsMethodsP1804.51、ProductIn
formationInquiry关键词：ProductInformationInquiryOntheCross-bord
erE-commerceplatform,thesellerwillusuallyintroducethepro ducts(orservices)indetailsonthedescriptionpage,including
productquality,color,specifications,size,materials,modeso
fsale,etc.Customersbuygoods(orservices)bychoosingaplat
form,intendingtobuythecommodity(orservice)thatiscost-ef fective,safe,reliable,andwithcomprehensiveinformation.2、Off
linePaymentMethods关键词：OfflinePaymentMethodsOfflinepaymentme
thodsincludeCash,LetterofCredit(L/C),PaymentonDelivery,
WesternUnionTransferandDocumentaryCollectionaswellasD ocu
mentsagainstPayment(D/P),Installment,PaymentonCreditan d
DeferredPayment,amongwhichthefirstfouraregenerallythem a
inoptions.3、OnlinePaymentMethods关键词：OnlinePaymentMethodsOnli
neapproachmainlyreferstothepaymentmodelofE-accounttoE-
account,touchinguponsuchmethodsasAlipay,Paypal,MoneyB ooke
rsandGoogleCheckout,etc.关键词：PaypalEstablishedinDecember199
8byPeterThielandMaxLevchin,PayPalisaninternetservicep
roviderdedicatedtoenablebothindividualsandbusinessestore alizeprotected,simpleandconvenientonlinepaymentaswellas collectionviaemailaddress.Theonlineelectronicaccountlaunc hedbyPayPalhasdramaticallyreducedtherateofinternetfraud ,rankingitselfoneofthesafestcounterparts.Currently,PayPa
lhasboastedtherecognitionandtheelectronicpaymentchoiceo fmorethan90%sellersandover85%buyersinvolvedintransnati onaltrade.4、AppropriateBoxSize关键词：AppropriateBoxSizeOversize
dboxeswillcausehigherfreightandneedmorefiller.Appropria teboxsizecanreducethecollisionbetweenthegoodsandthebo x.Picktheappropriateboxandtrytopackthegoodsindifferen
tways.5、LogisticsMethods关键词：LogisticsMethodsTherearemanylog
isticsmethodsforCross-borderE-
commerce,includingpostallogi
stics,commercialexpress,logisticsforspeciallineandoversea
swarehouses.Pricesandservicesdifferalotfordifferentlogi
sticsmethods.关键词：UPSUPSisknownforitshighspeedanditsgood
service.ItusuallytakestwotofourdaystoshipfromChinato
USA.UPSalsoprovidesaquickupdatingofqueryinformationan d
aquicksolutiontoanyproblemsyoumayhave.UPSprovidesonli nedeliveryandon-sitepick-upservice,shippingtoover200cou ntriesandregionsaroundtheworld.关键词：DHLDHLoffersaquickdel
ivery,usuallythreeworkdaysfromChinatoEuropeandtwowork da
ystoSouthandEastAsia.Ithasaquickupdatingofquerypage
andaquicksolutiontoproblems.Shippingagentsusuallyoffer5
0%discountforbulkandchargesforsmallerparcelsaremoreexp ensive.关键词：FedExFedExhasacompetitivepricefortheshippingfr
omChinatoSouthandCentralAmericaandEuropewitha15%hig he
rdiscountthanthatofothershippingcompanies,whiletheprice
forshippingtootherareasisrelativelyhigher.关键词：TNTTNTisq
uickinshippingandittakes3workdaysorsofromChinatowest
Europecountries.Itcanshiptomorecountriesthanothers.关键词：ChinaPostAirMailThechargeofChinaPostAirMailisrelativel
ycheaper,anditreachesdestinationcountriesallovertheworl
d,butittakesrelativelylongertime.Unit5After-salesService
sofCross-borderE-
commerceChapter1DisputesandComplaintsCh
apter2CommentsonProduct/ServiceChapter3CustomerMain tenan
ceChapter4ConsumerHabitsandCharacteristicsofMajorCoun tri
es(Ⅰ)Chapter5ConsumerHabitsandCharacteristicsofMajorC
ountries(Ⅱ)单元五知识点列表序号知识点页码教材章节1TheDisputesofNoGo
odsReceivedP1855.12UnmatchedItemsP1865.13Commentso nProducts
P2005.24BuildCustomerDatabaseP2125.35ConsumptionHab itP2235.
41、TheDisputesofNoGoodsReceived关键词：TheDisputesofNoGoods
ReceivedThedisputesofnogoodsreceivedfromtheplatformare m
ainlyasfollows:nologisticsinformation,thelogisticsshowsg
oodshavebeendeliveredbutthebuyercomplainsnogoodsrecei ve
d,thecustomsdetention,goodsintransit,originalgoodsreturn ed,thesellerchangesthelogisticsmethodsecretly,etc.关键词：No
LogisticsInformationNologisticsinformationmeansthatnotra ck
inginformationcouldbefoundonthelogisticssitewiththetra
ckingnumberprovidedbytheseller.关键词：ThegoodsareDetainedat
theCustomsThegoodsaredetainedatthecustomsmeansthatth e
logisticsinformationshowsthatthegoodsareatthecustoms,du etothecustomsrequirementsoftheimportingcountry.关键词：Goods
inTransitGoodsintransitmeansthatthetrackinginformationsh owsthepackageisbetween“shipped”and“delivered”onth eoffic
ialwebsiteofthelogisticscompany.关键词：OriginalGoodsReturned
Originalgoodsreturnedmeansthatthereistrackinginformation anditshowsthegoodshavebeenreturned.关键词：TheSellerChanging
theLogisticsThesellerchangingthelogisticsmethodsecretlym eansthatthesellerchoosesadifferentlogisticsmethodtoship
thegoodswithoutthepermissionofthebuyer.2、UnmatchedItems关
键词：UnmatchedItemsUnmatcheditemsmeanthatthegoodsreceivedby thebuyerdonotmatchtheagreement,includingthegoodsandd e
scriptiondonotmatch,qualityproblems,fakeproducts,wrongg
o
ods,short-shipment,damagedproducts,etc.关键词：TheGoodsandDesc
riptiondonotMatchThegoodsanddescriptiondonotmatchme ans
thatthegoodsreceivedbythebuyerdonotmatchtheseller’sde
scriptionoftheproductonthedetailspageofwebsite,interms
ofcolor,size,productpackaging,brand,style,modelorother
aspects.关键词：QualityProblemsQualityproblemsrefertothequality
problemofgoodsreceivedbythebuyer,orproblemwheninuse.
关键词：FakeProductsFakeproductsmeanthatthebuyerrequestarefundafte rreceivingthegoodsbecausethegoodsarecounterfeitorsuspectedt obecounterfeitproducts.关键词：Short-ShipmentShort-shipmentmeansthatthenumberofgoodsreceivedbythebuyerisless thantheagreedquantityontheorder.关键词：DamagedGoodsDamagedgoodsmeanthatthegoodsreceivedbyth ebuyerhavedifferentdegreesofpackagingdamage(exceptforthep ackagingusedbythepostofficeorseller),ortheproductisdamaged.3、CommentsonProducts关键词：CommentsonProductsCommentsonproductsrefertotheserviceev aluationfrombuyerstosellersaboutthedescriptionaccuracyofprod
ucts,communicationquality,responsespeed,anddeliverytimeofpr oductsattheendofthetransaction.4、BuildCustomerDatabase关键词：BuildCustomerDatabaseSellersshouldcollectdetailedinformation oncustomers’personalinformation,purchasehistory,buyingpref erencesandconcerns.Theseareall“clues”thatcanhelpsellersund erstandcustomers’preferences.Afterknowingthese,sellerscanpr ovidecustomerswithpersonalizedservice.关键词：ReturnVisitReturnVisitistheplannedtrackingservicetooldcustome rs.Itcanbeanemail,invitingtheoldcustomerstogivefeedbackaboutt herecentqualityandserviceofproductsandothersuggestions.5、ConsumptionHabit关键词：ConsumptionHabitConsumptionhabitisthepreferenceofconsume rforacertainkindofcommodity,brandorconsumingbehavior.Innat ure,itisastableindividualconsumingbehavior,formedgraduallyinth elongterm,andinturninfluencesconsumingbehavior.5/16。