可口可乐英文介绍-精品
可口可乐英文版演讲
culture
Cola-Cola operates a soft drink themed tourist attraction in downtown Atlanta, Ga; the "World of Coca-Cola" is a multi-storied exhibition of the many flavors sold by the company as well as a museum to the history of the company.
• People: Be a great place to work where people are inspired to be the best they can be.
• Portfolio: Bring to the world a portfolio of quality beverage brands that anticipate and satisfy people's desires and needs.
• Partners: Nurture a winning network of customers and suppliers, together we create mutual, enduring value.
Mission, Vision & Values
Values
• Integrity: Be real • Accountability: If it is to be, it's up to me • Passion: Committed in heart and mind • Quality: What we do, we do well • Leadership: The courage to shape a better
CocaCola可口可乐公司英文介绍
Headquarter
The Coca-Cola Company was founded in 1886 and is headquartered in Atlanta, Georgia.
➢Happiness ➢Passion ➢Vigor
Logo
Early Please Coca-Cola Mid-times The feeling you
can’t refuse
Later Always Coca-Cola
Now
Attached to the times
Coca-Cola is guided by shared values that the employess as individuals and the Company will live by the values being: Leadership:The courage to shape a better future Passion :Committed in heart and mind Integrity:Be real Accountability:If it is to be.it’s up to me Collaborations: Leverage collective genius Innovation:Seek,imagine,create,delight Quality:What we do,we do well
Advertising
➢ Coke was first advertised as remedy for headaches and exhausion ➢ Coke has been advertising on television for 50 years ➢ Songs used in coca cola commercials have become popular ➢ They use catchy mottos such as:Adds a refreshing relish to every form of exercise
可口可乐产品介绍范文
可口可乐产品介绍范文英文回答：Coca-Cola is one of the most popular and recognizable soft drink brands in the world. It was invented in the late 19th century by John Pemberton, a pharmacist from Atlanta, Georgia. The Coca-Cola Company was founded in 1892 and since then, the brand has become a global phenomenon.Coca-Cola offers a wide range of products to cater to different consumer preferences. The most well-known product is Coca-Cola Classic, which is a carbonated cola beverage with a distinct and refreshing taste. It is loved by millions of people around the world for its iconic flavor and fizziness. Other variations of Coca-Cola include Diet Coke, Coca-Cola Zero Sugar, and Coca-Cola Life, which are targeted towards consumers who are looking for low-calorie or sugar-free options.In addition to the classic cola drinks, Coca-Cola alsooffers a variety of flavored beverages. For example, they have Coca-Cola Cherry, Coca-Cola Vanilla, and Coca-Cola Orange, which add a twist of fruity or vanilla flavors to the traditional cola taste. These options provide consumers with more choices and allow them to customize theirdrinking experience.Furthermore, Coca-Cola has expanded its product line to include non-carbonated beverages as well. They offer a range of juices, teas, and sports drinks under different brand names such as Minute Maid, Honest Tea, and Powerade. These products cater to consumers who are looking for healthier and more refreshing options.Coca-Cola is not just a beverage brand, but also a symbol of happiness and togetherness. The company has successfully created a strong emotional connection with its consumers through various marketing campaigns and sponsorships. For example, their famous "Share a Coke" campaign encouraged people to personalize Coca-Cola bottles with their names, creating a sense of personal connection and sharing.中文回答：可口可乐是全球最受欢迎和认可的软饮料品牌之一。
描述可口可乐英文作文
描述可口可乐英文作文Title: The Iconic Coca-Cola: A Timeless Beverage。
Introduction:Coca-Cola, often simply referred to as Coke, is undoubtedly one of the most iconic and recognizable brands worldwide. Since its inception in the late 19th century, Coca-Cola has transcended borders and cultures to become a symbol of refreshment and happiness. In this essay, we will delve into the rich history, enduring popularity, and global impact of this beloved beverage.Historical Background:The journey of Coca-Cola began in 1886 when Dr. John S. Pemberton, a pharmacist from Atlanta, Georgia, created a carbonated beverage intended as a medicinal tonic. Little did he know that his concoction, initially sold at a local pharmacy fountain, would revolutionize the beverageindustry. With its unique blend of flavors, including coca leaf extract and kola nuts, Coca-Cola quickly gained popularity for its refreshing taste.Global Expansion:Over the decades, Coca-Cola expanded its reach beyond the United States, venturing into international markets. Through strategic marketing campaigns and partnerships, the brand became synonymous with American culture and values. Today, Coca-Cola is available in over 200 countries, making it a truly global phenomenon.Cultural Impact:Beyond its commercial success, Coca-Cola has left an indelible mark on popular culture. From its iconic contour bottle design to memorable advertising slogans such as "Open Happiness," the brand has become ingrained in the collective consciousness. Coca-Cola's presence is felt in movies, music, and even art, serving as a symbol of unity and joy.Marketing Strategy:One of Coca-Cola's key strengths lies in its innovative marketing strategies. From sponsoring major sporting events like the FIFA World Cup to leveraging social media platforms, the brand has consistently stayed relevant and engaged with consumers. Through storytelling and emotional connections, Coca-Cola has fostered loyalty among its diverse customer base.Product Diversification:While Coca-Cola's classic formula remains unchanged, the brand has adapted to changing consumer preferences by introducing a wide range of products. From Diet Coke to Coca-Cola Zero Sugar, the company offers options to cater to different tastes and dietary needs. Additionally, Coca-Cola has expanded its portfolio to include non-carbonated beverages such as juices and teas.Corporate Social Responsibility:As a global leader in the beverage industry, Coca-Cola recognizes its responsibility to society and the environment. Through initiatives such as water stewardship, sustainable packaging, and community development projects, the company strives to make a positive impact beyond profits. Coca-Cola's commitment to sustainability aligns with evolving consumer expectations and contributes to its long-term success.Conclusion:In conclusion, Coca-Cola stands as a testament to the power of branding, innovation, and resilience. From humble beginnings to global dominance, the brand has endured the test of time, bringing joy and refreshment to millions around the world. As we raise a glass of Coca-Cola, let us toast to its legacy and continued success in the years to come. Cheers!。
可口可乐英文版演讲
Let's
➢Happiness ➢Passion ➢Vigor
LOGO
Focus on the Market
Focus on needs of our consumers, customers and franchise partners
Get out into the market and listen, observe and learn Possess a world view Focus on execution in the marketplace every day Be insatiably curious
SWOT Analysis Chart
WEAKNESSES
1.As Coca-cola company is a multinational corporation , it’s difficult to manage. 2.Coca-cola is a kind of high glucose carbonated drink ,therefore it is low in nutritional value. 3.The transport costs of raw material is high. 4.does not enjoy the number one position in India,Pakistan. 5.A lot of loyal pepsi customers are not enough loyal Coca-cola .
On September 3, 2008, Coca-Cola announced the purchase of China Huiyuan Juice Group Limited.
可乐英语介绍带翻译
可乐英语介绍带翻译Coca-Cola English: The Language of the World's Most Popular Soft Drink。
Coca-Cola, the world's most popular soft drink, has not only quenched thirsts for over a century, but has also contributed to the spread of a unique form of English known as "Coca-Cola English". This form of English has become a global phenomenon, thanks to the brand's ubiquitous presence and clever marketing strategies.Coca-Cola English is a type of English that has been influenced by the brand's advertising campaigns and slogans, which often use catchy phrases and wordplay. For example, the famous slogan "Taste the Feeling" has become a common expression in many parts of the world, and has even been used in songs and movies.The brand's marketing campaigns have also popularized certain phrases and idioms. For example, the phrase "Have aCoke and a smile" has become synonymous with happiness and relaxation, and is often used to encourage people to take a break and enjoy a refreshing drink.Coca-Cola English has also had an impact on the way people communicate in different parts of the world. In many countries, Coca-Cola has become a symbol of American culture, and its language has become a way for people to express their admiration for the United States. This has led to the adoption of American slang and expressions in many non-English speaking countries.In addition to its impact on language, Coca-Cola has also played a significant role in promoting cultural exchange and understanding. The brand's global reach has allowed it to connect people from different countries and cultures, and has provided a platform for people to share their experiences and perspectives.Coca-Cola English has also been used as a tool for social and political change. The brand has been involved in various campaigns and initiatives aimed at promotingenvironmental sustainability, human rights, and othersocial causes. Through its language and messaging, Coca-Cola has been able to raise awareness and inspire action on these important issues.Overall, Coca-Cola English is a unique form of English that has been shaped by the brand's marketing campaigns and global influence. It has become a symbol of Americanculture and a tool for promoting cultural exchange and social change. As the brand continues to expand its reach and impact, it is likely that Coca-Cola English will continue to evolve and influence the way people communicate and connect around the world.。
可口可乐产品描述范文
可口可乐产品描述范文英文回答：Coca-Cola is a popular beverage that is enjoyed by people all over the world. It is a carbonated soft drinkthat is known for its refreshing taste and iconic red and white logo. The Coca-Cola Company, which was founded in 1886, has been producing this beverage for over a century.Coca-Cola is made from a secret recipe that includes a blend of carbonated water, high fructose corn syrup,caramel color, phosphoric acid, natural flavors, and caffeine. The exact recipe is a closely guarded secret andis known only by a few select individuals. This secret formula gives Coca-Cola its unique taste that has become so beloved by consumers.One of the key features of Coca-Cola is its carbonation. When the bottle or can is opened, the carbon dioxide gas is released, creating the characteristic fizz and bubbles.This carbonation adds a refreshing and effervescent quality to the drink, making it a popular choice for quenching thirst.Coca-Cola is also known for its branding and marketing efforts. The company has created memorable advertising campaigns and slogans, such as "Open Happiness" and "Taste the Feeling". These campaigns have helped to establishCoca-Cola as a global brand and have contributed to its widespread popularity.In addition to its regular Coca-Cola variant, the company also offers a range of other flavors and variations. These include Diet Coke, Coca-Cola Zero Sugar, Cherry Coke, and Vanilla Coke, among others. These different optionscater to a variety of tastes and preferences, ensuring that there is a Coca-Cola product for everyone.Coca-Cola is often enjoyed on its own, but it can also be used as a mixer in cocktails and other beverages. Its versatility and wide range of applications make it a versatile choice for different occasions and settings.中文回答：可口可乐是一种受到全世界人们喜爱的饮料。
可口可乐英文版简介
John Stith Pemberton 约翰·斯蒂斯·彭伯顿
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The Name
The drink's name refers to two of its original ingredients, which were kola nuts and coca leaves.
合伙人罗宾逊（Frank M.Robinson）从其两种成分中激发出命名的灵感，这 两种成分就是古柯（Coca）的叶子和可拉（Kola）的果实，罗宾逊为了整齐 划一，将Kola的K改C，然后在两个词中间加一横，于是Coca-Cola便诞生了 ，第一份可口可乐售价为五美分。
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The famous brands in our co
Ice purified water冰露
smart醒目
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Product
Minute Maid美汁源
·Qoo酷儿
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·Fanta 芳达
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application
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1. magical rust Buster铁锈克星 g2e.tincvoolovekditnogfinpdaardtocntoer.r烹饪搭档 3.pain-killing effect 4.removing stains 5.cleaning toilets
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➢Introduction ➢Products range ➢Market Strategies ➢Coke's application
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1
Introduction
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Introduction
The Coca-Cola Company was founded in 1886 and is headquartered in Atlanta, Georgia,is the world's largest beverage Company. The company has 48% of the global market share. Coca-Cola currently offers more than 500 brands in over 200 countries or territories and serves over 1.7 billion servings each day.
Coca Cola 英语 品牌介绍
preservative
sቤተ መጻሕፍቲ ባይዱgar
no side effect
•
first newspaper ad for Coca-Cola soon appeared in The Atlanta Journal, inviting thirsty citizens to try "the new and popular soda fountain drink." Hand-painted oilcloth signs reading "Coca-Cola" appeared on store awnings, with the suggestion "Drink" added to inform passersby that the new beverage was for soda fountain refreshment. During the first year, sales averaged a modest nine drinks per day.
Promotion plans Slogan Time Location Advertising Promotion process
Slogan
• “Delicious! Refreshing! Exhilarating! Invigorating!（美味！怡神！愉悦!畅快！）” • “Coca-Cola Revives and Sustains（可口可乐， 唤醒活力，持久畅快）” • “Refresh Yourself!（怡神畅快）”
Time Jan.1st 2015-Jan.3rd
可口可乐介绍作文英语
可口可乐介绍作文英语英文：Growing up, I have always been a huge fan of Coca-Cola. The refreshing taste and the iconic red and white logo have always been a part of my life. Whether I was at a family barbecue or hanging out with friends, Coca-Cola was always the drink of choice. 。
Coca-Cola, also known as Coke, is a carbonated soft drink produced by The Coca-Cola Company. It was originally intended as a patent medicine when it was invented in the late 19th century by John Pemberton. However, it quickly became a popular beverage and has since become one of the most recognized and valuable brands in the world.One of the things I love most about Coca-Cola is its versatility. It can be enjoyed on its own, mixed with other drinks, or used as a mixer in cocktails. Its unique flavor profile and effervescence make it a great addition to anysocial gathering. Whether I'm sipping on a classic Coke at a party or enjoying a Coke float on a hot summer day, it always brings a sense of nostalgia and happiness.In addition to its great taste, Coca-Cola has also been involved in various marketing campaigns and sponsorships, such as the iconic "Share a Coke" campaign where bottles were personalized with popular names. This personalized touch made the brand even more relatable and engaging for consumers.Overall, Coca-Cola has played a significant role in my life and has been a staple beverage for me. Its rich history, refreshing taste, and cultural impact make it a timeless classic that I will continue to enjoy for years to come.中文：在我成长的过程中，我一直是可口可乐的忠实粉丝。
可口可乐英语介绍
Coca-Cola market for Coca-Cola returned to 1927, Coca-Cola has
entered China.Shanghai--the outside the United
economic center of China.
States.
• It sells 30 million drinks a day and employs close to fifty thousand people in China. One secret to the company's phenomenal success adj.显著的 is what it calls the 'Coca-Cola system' - the
Coca-Cola Company
• The Coca-Cola Company is a soft drinks giant that was established in 1886. • Its mission is “to strive to refresh the world, inspire moments of optimism and happiness, create value and make a difference”. • It often tops the list of being the world’s most
recognizable brand.
知名品牌
n.乐观，乐观主义
vi.努力奋斗，力争 vt.使振作，使焕然一新
v. 建立（establish的过去式）
Its iconic Coca Cola drink, also known as Coke, started life as medicine. Today it is one of the biggest se company website says its 3,300+ beverages are sold in over 200 countries.
可口可乐的由来英语作文
可口可乐的由来英语作文English: Coca-Cola was invented by Dr. John Pemberton in 1886 in Atlanta, Georgia. Originally created as a medicinal drink to alleviate headaches and calm nervous disorders, Coca-Cola quickly became popular for its refreshing taste and effervescence. The name "Coca-Cola" was suggested by Pemberton's bookkeeper, Frank Robinson, who also designed the iconic script logo that is still used today. The formula for Coca-Cola includes a secret blend of natural flavors, but the key ingredients are coca leaf extract and caffeine from kola nuts. Over the years, Coca-Cola has become one of the most recognizable and successful brands in the world, with its distinct red and white logo and global presence in over 200 countries. It is enjoyed by millions of people every day and has become a symbol of American culture and capitalism worldwide.中文翻译: 可口可乐是由约翰·彭伯顿博士于1886年在乔治亚州亚特兰大发明的。
可口可乐英文介绍-精品
Company’s logo
Company profile
The Coca-Cola Company was founded in 1892. It’s based in the United States QiaoYa in Atlanta, is the world’s largest beverage Company，and has 48% of the global market share. The CocaCola Company is headquartered in Atlanta, Georgia, United States. Its current chairman and chief executive is Muhtar Kent.
The Coca-Cola Company is an American multinational beverage company and manufacturer, retailer and marketer of nonalcoholic beverage concentrates and syrups. And the company is best known for its flagship product Coca-Cola, Coca-Cola currently offers more than 500 brands in over 200 countries or territories and serves over 1.7 billion servings each day.
Product
·Fanta 芳达 ·Q o o酷儿 ·Minute Maid美之源
Product
·Sprite雪碧 ·Nestle雀巢 ·Ice purified water冰露
可口可乐公司英文介绍
核心竞争力
• 定义：核心竞争力是指能给企业带来市场竞争优势的不同 技术系统、组织管理系统的有机融合。
• 可口可乐公司的核心竞争力
• • • • 1、实施品牌战略的文化基础 2、企业形象是品牌战略的核心 3、维护企业形象是品牌战略的重要手段 4、品牌战略中的本土化营销
外包项目
生产外包
业务流程外包
小组成员
• • • • • • 马雨薇 a-Cola Company
成立于1892年，总部设在美国乔亚 州亚特兰大，是全球最大的饮料公 司，拥有全球48%市场占有率。全 球最大的果汁饮料经销商(包括 Minute Maid品牌)，在美国排名第 一的可口可乐为其取得超过40%的 市场占有率，而雪碧则是成长最快 的饮料，其它品牌包括伯克(Barq) 的root beer(沙士)，水果国度 (Fruitopia)以及大浪(Surge)。
生产外包
• 本土化战略 可口可乐公司通过特许装瓶制度 及推行“本土化策略”，将装瓶厂及供应链下游 的管理交给第三方。目前在中国有23家可口可乐 装瓶厂，年产饮料超过100万吨，可真正可口可 乐直接雇佣的员工不超过1000人，其他从工厂、 原料、人员到产品、包装、营销，99%都是中国 的资源。这样可口可乐在利用了其国际性品牌知 名度、管理的丰富经验和技术领先等方面的优势 的同时，也在推广“本土化策略”。
物流外包
• 实行分散外包战略。选择了当地最大的运输商进行招投标， 给他们培训业务操作 • 由于运输商对自己当地的市场都很熟悉，于是将当地市内 配送、库存管理、干线运输等外包给他们，把自己当地的 车卖给了他们、给他们具体培训仓库管理、当地的市内配 送、干线运输等运作方法，让他们按照可口可乐的流程及 对卫生、环境等指标来实施，甚至让他们使用我们公司的 信息管理系统，将信息透明化，由中央来控制各区域订单 管理、库存管理、运营管理等。 • 本身的人力成本、管理成本也大大减少了 •
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Company profile
Cola-Cola operates a soft drink themed tourist attraction in downtown Atlanta, Ga; the "World of Coca-Cola" is a multistoried exhibition of the many flavors sold by the company as well as a museum to the history of the company.
Product
·Sprite雪碧 ·Nestle雀巢 ·Ice purified water冰露
Company profile
Coca-Cola South Africa also released Valpre Bottled "still" and "sparkling" water. And During the 1990s, the company responded to the growing consumer interest in healthy beverages by introducing several new non-carbonated beverage brands. These included Minute Maid Juices to Go, Powerade sports beverage, flavored tea Nestea, Fruitopia fruit drink and Dasani water, amo In 2019, Minute Maid division launched the Simply Orange brand of juices including orange juice. 2019 ng others.
Thank you
The Coca-Cola Company is an American multinational beverage company and manufacturer, retailer and marketer of nonalcoholic beverage concentrates and syrups. And the company is best known for its flagship product Coca-Cola, Coca-Cola currently offers more than 500 brands in over 200 countries or territories and serves over 1.7 billion servings each day.
可口可乐英文介绍-精品
TThe CocaCola
Company’s logo
ComБайду номын сангаасany profile
The Coca-Cola Company was founded in 1892. It’s based in the United States QiaoYa in Atlanta, is the world’s largest beverage Company，and has 48% of the global market share. The CocaCola Company is headquartered in Atlanta, Georgia, United States. Its current chairman and chief executive is Muhtar Kent.