商务英语函电1PPT课件

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Essentials of Business Letter-writing
7 c's principles
--Clarity (use simple, plain language, avoid wordy expressions which are likely to create misunderstanding)
International Business Communication
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Session One Course Introduction &Unit One
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Course Introduction
International Business Communication is a course to help you get familiar with The layout(格式） Special terms and expressions(主要内容） Certain writing techniques used in different steps of international trade.(写作 技巧） ---Unlike other theory-oriented courses, this one focuses mainly on practice.
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4 The Salutation
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• Messrs is not used in the following cases: • --When an individual is addressed: • The Chief Accountant • Edvard Collins& Co. Ltd. • --When the company name is impersonal: • Cabinet Industrial Co. • --When a coutesy title is already included: • Dr. H. Willis& Co.Ltd. • --When the title begins with "the" • The Robinson Furniture Co.
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• Inside name and address should include: • --Full name of the recipient (if it is known and use
the courtesy title such as: Mr., Mrs., Miss, Ms.) • --Business title of the recipient (if it is known) • --Name of the company • --Name and the number of building, name of
• 2009年10月25日
• （25 October 2009/October 25,2009)
• 2012年1月1日
• （1st January 2012/January 1st,2012)
• Try to write your birthday in English.
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3 Inside name and address
street • --Name of town or city and postal code • --Name of country
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Sample
Cathay Business Machines Import &Export Corp. 200 Central Street, Pudong,Shanghai,201206 China
• --Don't type the date in figures, as it may cause confusion.
• e.g. 12/10/06 (confusing) • ---In Britain,this date would mean "12 October
2006" (日/月/年) • --But in China,it would mean "6 October 2012"
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1 The Letter Head
The letter head is the name and address of the firm that writes the letter. It usually express a company's personality.
It may contains the following parts： --The full name of the company --Address --Contact details --Company logo(optional) --Icon of products(optional)
• e.g. 12th October 2010( ordinal number)
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12 October 2010(cardinal number)
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• or:
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month+day+year (月/日/年)
• e.g. March 1st, 2010
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September 2,2010
• Exercises:
Tel:(021)59000000 Fax:(021)59800000
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October 15, 2010
• Mr. Smith
• The Sales Manager
• Universal Software Inc.
• 2468 Oak Street
• San Francisco CA 21098
• U.S.A.
(年/月/日)
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• --And in U.S. and some other countries it would mean "10 December 2006" (月/日/年）
• --It is better to type the date in full.
• Foห้องสมุดไป่ตู้mat:
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day+month+year (日/月/年)
• Format: • --Usually at the head of the letter,sometimes
(in official correspondence) placed at the foot, in bottom left-hand corner. • --It should be in line with the left-hand margin, blocked form is always preferred. • --Usually two lines below the date.
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Course Introduction
The steps of international trade include Establishing business relations Making enquires Making quotations Terms of payment Packing,insurance,shipment etc. --And we are going to discuss these
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• The use of "Messrs" • --Messrs (abbr. from French"Messieurs")is
the plural form of Mr.. • --It is used only for companies or firms, the
name of which included a personal element. • e.g. Messrs J. Harvey& Co. • Messrs Macdonald& Evans
--Completeness (all the matters are discussed, all the questions are answered.)
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Essentials of Business Letter-writing
--Conreteness( be specific, definite rather than vague, abstract and general.)
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Sample 1:
Business Machines Import & Export Corp. 200 Central Street, Pudong,Shanghai,201206
China Tel:(021)59000000 Fax:(021)59800000
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Sample 2:
logo
THE NILE TRADING CO. LTD.
161 Pyramid Street Alexandria,Egypt Tel:(20-1)4980001 Fax:(20-1)4980002
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2 The Date
• The date line is generally typed two lines below the letter head, started from the left margin, or the right hand side.
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Essentials of Business Letter-writing
--Consideration(put yourself in his or her place to give consideration to his or her wishes, demand , interest and difficulties. Emphasize the "you" attitude rather than the "I" or "we" attitude.
issues one by one.
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Course assessment
Final examination:80%(笔试，闭卷） Other 20%,include attendance
rate,homework, etc.
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Unit One Business Letter-writing
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Proper Layout of Business Letter
When appropriate, some other matters can be included: --Attention line --Subject line --Refference --Enclosure --Carbon Copy Notation --Postscript
--Correctness( above all, "good English" is essential.
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Proper Layout of Business Letter
Most business letters , have the following seven basic parts: --Letter head --Date --Inside name and address --Salutation --The body of the letter --Complimentary close --Signature
--Conciseness (write short sentences and make sure one paragraph for each point)
--Courtesy (show your honest friendship, thoughtful appreciation,sincerely politeness, considerately understanding and heartfelt respecting.)
1 Essentials of business letter-writing 2 Proper layout of business letters 3 Evolope addressing 4 The tendency of business letter-writing 5 The way to master letter-writing skills