英语：Unit11-lesson3-the-advertising-game课件(北师大版必修4)
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• 5. My little niece and nephew are always excited to set out on a ___c_a_m__p_i_n_g__ (camp) trip.
• 6. For fifty years, she did her job without _c_o_m__p_l_a_i_n_i_n_g_. (complain).
A Gerund is used after a preposition.
3. A lot of money is spent on applying modern techniques.
4. Because of the advertising boom, people are used to seeing high standards of visual design.
citizens to participate in improving their neighbourhood, protecting the environment, and helping other people. 13. The government has worked hard at using advertisements to educate the public on fighting AIDS, saving water, helping the poor, giving up smoking.
A Gerund can be used
• to tell the use of a noun. • as subject. • after “Be”. • after a preposition.
A Gerund is used to tell the use of a noun.
1. Shanghai Sewing Machine
• 4. Over the last decade, the government has worked hard at using advertisements to educate the public on fighting AIDS, saving water, helping the poor, giving up sses
• 1. I’m an early bird, and I’ve got used to _g__e_t_ti_n_g__u_p__ (get up) at 5:00 a.m.
• 2. There is only one programme worth _w__a_t_c_h_i_n_g_(watch) today --- the science programme on volcanoes.
modern ad. 3. The combination of design and
new idea. 4. The reason of making people
forget the existence of ad. 5. About the public ad.
Reading for details
Homework
Please read the text several times
and try to retell the content.
• 3. It’s no use _w_o__rr_y_i_n_g_ (worry) about it. You can’ t do anything to change it.
• 4. I regretted _n_o__t_a_p_o__lo__g_is_i_n_g_ ( not apologise) to the old man for my bad behaviour.
• 3. What ideas do today’s advertisers use to make you notice their products?
• 4. What has the government done during the last decade?
• 1. It works when we only want to find information about certain products.
the present time 12.consist of --- contain 13.suitable --- right for something
Main idea
• The combination of design and new idea.
• The new and general need of modern ad.
Nike
Do you think advertising actually works? Have you ever bought anything because you liked the idea promoted in the ad?
Discussion
• Task for Group 1 is practising telling us the story in the ad. (careless, leader, punish, press)
• 2. Because of the advertising boom, people are used to seeing high standards of visual design.
• 3. They use humour as well as new and unusual ideas to surprise people. They hope to make people forget that someone is trying to sell them something.
• 7. __A_s_k__in__g___ (Ask) about other people’s personal business is not polite.
• 8. I don’t feel like ___d_o_i_n_g__ (do) anything at all this evening.
6. approach --- method 7. boom --- rapid increase 8. budget --- plan of how money
should be spent 9. classic --- traditional, typical 10.concept --- idea 11.contemporary --- belonging to
Unit 11 Lesson 3 The advertising game
New words
advertise (vt) ~ sth. advertise (vi) ~ for sth. advertisement (n) = ad advertisements (plur.) = ads advertiser
• About classic ad • The reason of making people forget
the existence of ad. • About the public ad.
Right order
1. About classic ad 2. The new and general need of
7. Repeating old ideas is not a successful approach.
9. Using humor to surprise is important. 11. Not all advertising is about selling
products and services for a profit.
A Gerund is used after “Be”.
8. The main purpose of the advertisement is making customers spend money.
10. By doing this, they hope to make people forget that someone is trying to sell them something.
A Gerund is used as a subject.
2. This kind of advertising might not be suitable.
6. Some advertisements may suggest that buying a car can make you free.
• 1. When does the simplest type of advertisement work? (It works when…)
• 2. Why are modern techniques of design not enough for advertisements to be noticed in modern cities?
A Gerund is used after a
preposition.
11. Not all advertising is about selling products and services for a profit.
12. There are public advertisements which encourage
5. Modern advertisements must stand out in a world full of competition by combining the highest standards of design with ideas.
10. By doing this, they hope to make people forget that someone is trying to sell them something.
• Task for Group 2 is discussing what way is used in the ad.
• Task for Group 3 is discussing what you think about the idea.
( give information, design, creative, interesting, attractive, fascinating, humorous)
• 6. For fifty years, she did her job without _c_o_m__p_l_a_i_n_i_n_g_. (complain).
A Gerund is used after a preposition.
3. A lot of money is spent on applying modern techniques.
4. Because of the advertising boom, people are used to seeing high standards of visual design.
citizens to participate in improving their neighbourhood, protecting the environment, and helping other people. 13. The government has worked hard at using advertisements to educate the public on fighting AIDS, saving water, helping the poor, giving up smoking.
A Gerund can be used
• to tell the use of a noun. • as subject. • after “Be”. • after a preposition.
A Gerund is used to tell the use of a noun.
1. Shanghai Sewing Machine
• 4. Over the last decade, the government has worked hard at using advertisements to educate the public on fighting AIDS, saving water, helping the poor, giving up sses
• 1. I’m an early bird, and I’ve got used to _g__e_t_ti_n_g__u_p__ (get up) at 5:00 a.m.
• 2. There is only one programme worth _w__a_t_c_h_i_n_g_(watch) today --- the science programme on volcanoes.
modern ad. 3. The combination of design and
new idea. 4. The reason of making people
forget the existence of ad. 5. About the public ad.
Reading for details
Homework
Please read the text several times
and try to retell the content.
• 3. It’s no use _w_o__rr_y_i_n_g_ (worry) about it. You can’ t do anything to change it.
• 4. I regretted _n_o__t_a_p_o__lo__g_is_i_n_g_ ( not apologise) to the old man for my bad behaviour.
• 3. What ideas do today’s advertisers use to make you notice their products?
• 4. What has the government done during the last decade?
• 1. It works when we only want to find information about certain products.
the present time 12.consist of --- contain 13.suitable --- right for something
Main idea
• The combination of design and new idea.
• The new and general need of modern ad.
Nike
Do you think advertising actually works? Have you ever bought anything because you liked the idea promoted in the ad?
Discussion
• Task for Group 1 is practising telling us the story in the ad. (careless, leader, punish, press)
• 2. Because of the advertising boom, people are used to seeing high standards of visual design.
• 3. They use humour as well as new and unusual ideas to surprise people. They hope to make people forget that someone is trying to sell them something.
• 7. __A_s_k__in__g___ (Ask) about other people’s personal business is not polite.
• 8. I don’t feel like ___d_o_i_n_g__ (do) anything at all this evening.
6. approach --- method 7. boom --- rapid increase 8. budget --- plan of how money
should be spent 9. classic --- traditional, typical 10.concept --- idea 11.contemporary --- belonging to
Unit 11 Lesson 3 The advertising game
New words
advertise (vt) ~ sth. advertise (vi) ~ for sth. advertisement (n) = ad advertisements (plur.) = ads advertiser
• About classic ad • The reason of making people forget
the existence of ad. • About the public ad.
Right order
1. About classic ad 2. The new and general need of
7. Repeating old ideas is not a successful approach.
9. Using humor to surprise is important. 11. Not all advertising is about selling
products and services for a profit.
A Gerund is used after “Be”.
8. The main purpose of the advertisement is making customers spend money.
10. By doing this, they hope to make people forget that someone is trying to sell them something.
A Gerund is used as a subject.
2. This kind of advertising might not be suitable.
6. Some advertisements may suggest that buying a car can make you free.
• 1. When does the simplest type of advertisement work? (It works when…)
• 2. Why are modern techniques of design not enough for advertisements to be noticed in modern cities?
A Gerund is used after a
preposition.
11. Not all advertising is about selling products and services for a profit.
12. There are public advertisements which encourage
5. Modern advertisements must stand out in a world full of competition by combining the highest standards of design with ideas.
10. By doing this, they hope to make people forget that someone is trying to sell them something.
• Task for Group 2 is discussing what way is used in the ad.
• Task for Group 3 is discussing what you think about the idea.
( give information, design, creative, interesting, attractive, fascinating, humorous)