高一英语精品课件Unit1 Advertising-welcome(牛津译林版必修4)

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高中英语 Unit1 Advertising Welcome to the unit课件牛津译林版

Advance with English
牛津高中英语
(模块四 ·高一下学期)
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Unit
1
Wele to the unit
Advertising
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Unit 1
课件描述：
本堂课以听说为主，是整个单元的第一课时，是对整个单元的导入，应起到引导学生对本单元主题即广告业和广告产生情趣的作用。
They are quite interesting, creative and we can get some useful information from them.
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Observation:
Observe the four pictures on Page1. Try to divide them into two parts.
should protect the environment from now on.
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Poster 3
Taking drug is harmful both
to the people who take drug
and their family. If someone
takes drugs, he will bee
“Shine that lasts for days” successfully to
persuade young people to buy this
shampoo.
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More ads for you to discuss:
Can you think about a good slogan for each ad?

Unit 1 Advertising课件牛津译林版课件

• 析
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第10讲
Unit 1
Advertising
【易混辨析】 persuade与advise persuade sb into doing/to do sth 表示“劝而成功了”，对方听从了劝告；advise sb to do sth 表示“建议某人做……”，听从与否，不得而知，相当于try to persuade sb into doing/to do sth。 I persuaded Robert that the journey was too dangerous and he didn't go. 我对罗伯特说那个旅行太危险，他被说服了，所以没有去。 She advised her father to give up smoking, but failed. 她劝她父亲戒烟，但没有成功。
•
罪，请根据你的理解谈谈你对这一现象的看法。
注意：词数120左右。参考词汇： plastic surgery 整容手术
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第10讲
Unit 1
Advertising
• • • •
佳 —— 精彩美文 —— 作晨 As is shown in the picture, a girl is asking a surgeon to 读 do plastic surgery to make her look like the beauty she likes.
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Unit 1
Advertising
• Ⅳ.单元语法 • 直接引语和间接引语以及间接引语中 • 基的陈述、疑问和祈使句式。
• 础 • 梳 • 理
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英语必修Ⅰ牛津译林版Unit1课件(共22张)Welcome

To get a general idea of what we are going to learn in this unit
To learn to discuss the four pictures on Page 1
To tell the differences between the school life in Britain and China
encourage understand help respect
After the class
It’s time to stop the class for us to look back in silence.
Think about what we’ve just learnt today.
Study without reflection is a waste of time.
Thinking
1. What’s your first thought when people mention “school life”?
2.What do you think you can get when you experience your school life?
Pictures about school life
energetic
diligent
strong-willed
civilized
competitive cooperative
open-minded
fair energetic
patient learne d humorous
understandin g cooperative
love learn
sorrow

高中英语必修Ⅴ牛津译林版Unit1精品课件(共33张)welcome[

If you can buy a person’s friendship, it is not worth having. It means that true friendship is p_________. riceless mpossible for a person to buy it with It is i___________ ased on t______, rust money. It is b______ respect, oyalty s_______ hared feelings and so on. l_______,
Lead in 1 What a true friend should be like?
honest
kind helpful brave
generous loyal funny humorous patient
good friend
friendly
handsome
selfless
What do you think a good friend should be like?
A friend is not so soon gotten as lost.
• 朋友千人尚觉
少，仇敌一人
犹嫌多。 • 交友慢，失友
A good friend is
my nearest relation.
A thousand friends are few, one
enemy is too many.
快。
• 良友如近亲。
A friend is not so soon gotten as lost.
• 朋友千人尚觉
少，仇敌一人
犹嫌多。 • 交友慢，失友

牛津译林版高中英语必修四《Unit 1 Advertising》Welcome to the unit 课件 2

Try to divide them into two types.
Earth Day public service
ads
Say ‘No’ to drugs
Oxlin Airlines
commercial
ads
Soft Shine
shampoo
Picture-talking
Talk about the posters with your partner, using these questions to help you: 1.What can you see on each poster? 2.What can you read on each poster? 3.What does each ad want to tell us? 4.What can you learn from each ad ? 5.Will you believe in its idea and do as it tells you to?
6.To be No.1es a good slogan? What are the qualities of a good slogan?
short ,simple, impressive, creative, interesting, persuasive, clever, moving, attractive ....
Unit 1 Advertising Welcome to the unit
Lead-in
Watch two short videos and then answer some questions about them.
Brainstorming
1. Are the videos parts of films? What are they?

英语：Unit1《Advertising》Welcome课件(1)(译林牛津版必修4)

Commercial advertisements
A
commercial advertisement is intended to promote a product or service.
Let’s discuss ! (P1)
1.
Which are public service advertisements and which are commercial advertisements? 2.What do the advertisements tell us?
Homework
1.Finish the paper about the 6 posters and learn some useful expressions. 2.Get more information on how to make an effective advertisement .
让我们把一切做得更好！
9.Connecting People.
理解就是沟通。
(Nokia) 10. We lead. Others copy．
我们领先，他人仿效。（Ricoh Copier 理光复印机）
Let’s Байду номын сангаасebate !
Pros
Advertisements do more good than harm! Cons Advertisements do more harm than good!
Let’s learn!
2.How many types of advertisements do we have ? What are they? We have two main types of advertisements. They are public service advertisements and commercial advertisements.

高中英语 Unit 1 AdvertisingSection Ⅰ Welcome课件牛津译林版必修4

used in ads为过去分词短语作后置定语；to try and sell us things为不定式短语作目的状语。
10
[原文呈现]
[读文清障]
Even if⑱ an ad does not lie, ⑱even if/though虽然，即使
it does not mean it is ⑲altogether adv.完全，全部，在句
share sth. with/among sb.与某人分享某物
5
[原文呈现]
[读文清障]
What is an advertisement?
⑥persuade/pə'sweId/vt.说
An advertisement uses words and 服，劝说；使信服
pictures to persuade⑥ people to buy a persuade sb. to do sth.
8
什么是广告？广告使用文字和图片来说服人们购买某种产品或服务，或
者是相信某种理念。报纸、杂志、互联网、广播及电视是最普遍的广告载体。广告主要分为两类——商业广告和公益广告。商业广告是一种某人为了推销某种产品或服务而花钱做的广告。公益广告往往是免费投放的，旨在就健康、安全或其他影响公共福利的问题教育公众。
Volunteer holidays can be as short as a week, or as long as a year. What's certain is that you will learn a lot about the place you go to, and you will return with some amazing memories.

英语必修Ⅴ牛津译林版Unit1课件(共18张)welcome

Friends - Jean Kyler McManus A friend is someone we turn to when our spirits need a lift. A friend is someone we treasure for our friendship is a gift. A friend is someone who fills our lives with beauty, joy, and grace. And makes the whole world we live in better and happier place.
患难朋友才是 A true friend is 真朋友。 someone who reaches for your hand and 真正的朋友是 touches your heart. 一个可以援手帮助并感动你 A friend in need is a 心扉的人。 friend indeed.
Getting along with others
What did you do during your summer vacation? Do you know Aug.3 is International Friendship Day? What did you do on Aug. 3? How many good friends do you have? Do you think it is important to have a good relationship with others? Why?
Making good friends is more important than spending time with family. A good friend must be honest, kind and have a sense of humour. One or two good friends are better than 100 acquaintances (熟人).

牛津译林版高中英语必修四《Unit 1 Advertising》Welcome to the unit 课件 4

Do the ads mentioned above belong to the same type?
Some advertisements make us want to buy _p_r_o_d_u_c_t_s_o_r_s_e_r_v_ic_e__, while others make us _t_h_i_n_k_a_b_o_u__t _p_ro_b__le_m__s_i_n_s_o_c_ie_t_y_o_r__a_b_o_u_t_p_e_o_p_l_e _w_h_o__n_e_ed__h_e_l_p___.
Possible versions
• No water, no life. • Please save water! It’s the source of life! • Don’t let our tears be the last drop of
water! • The wounds of the earth call for water!
□ Where do we always see advertisements? Almost everywhere. (via every kind of
medium)
Where can you see advertisements? in the street
on the bus
at the bus station
on the radio
on TV
in the newspaper
in the magazine
on the Internet
Describe the following advertisements. What does each advertisement try to tell us?

英语：Unit1《Advertising》课件(译林牛津版必修4)

share sth with sb. 与某人分享某物 (+with/among/between) share a room Sam and I_________________. 山姆和我合住一间房间。山姆和我合住一间房间。 to share their toys Children should be taught________________. 应该教育孩子们分享玩具。应该教育孩子们分享玩具。 share the joys and sorrows We should____________________________. 我们应当同甘共苦。我们应当同甘共苦。 n. 1.一份 a share in/of sth. 一份一份… 一份 Here is your share of the cake. 2.股份股票股份;股票股份
share with
An advertisement provides information and uses persuasivelanguage and exciting images to encourage people buy a product or service or believe in an idea. A commercial advertisement is one which someone has paid for to promote a product or service. PSAs are often placed for free, and are intended to educate people about health, safety, or any other issue which affects public welfare .

高中英语 unit1 Advertising-welcome课件牛津译林版必修4

What image(s) can you see on each poster? What can you read on each poster? What can you learn from each poster?
More ads for you to discuss:
Can you think about a good slogan for each ad?
Refer to the answers.
Possible Answers:
1 What’s the ad about?
It is about the senior high schools’ English writing competition.
2 What types of things will the stories be judged on?
Grammar,punctuation and spelling.
4 Why is it good for Ss to enter English writing competitions?
It challenges them to improve their English language skills and gives them a chance to win a prize.
2 Why do you like these ads?
They are quite interesting, creative and we can get some useful information from them.
Observation:
Observe the six pictures on Page 1. Try to divide them into two parts.

英语必修Ⅰ牛津译林版Unit1课件(共23张)welcome

Comparison
in the United Kingdom Huge campus and low buildings
in China Large campus and taller buildings
No such equipment.设备
Lockers for every student
in the United Kingdom Fewer students in each class A lot of outdoor activities
library
art festival
sports meeting
Discussion:
What do you think you can get from your school life experience ?
dreams
excitement
sorrows joys excitement challenges （挑战） successes
as good students ?
What relationship between teachers and
students should we have ?
3
Small class sizes
In Picture 3 , we can see a larger
classroom with fewer students in it.
The students sit in two lines and face
to face. The students are putting up
their hands eagerly to answer the
teacher’s questions.

牛津译林版高中英语必修四Unit1Advertising-welcome and reading课件

to eduate people about…
Validity
(正确性)
not altogether innocent
to benefit the public, and you can learn a lot
What is NOT the difference between a commercial advertisement and a PSA?
*Commercial advertisements *PSAs / Public service advertisements .
3. What is the major difference between commercial
ads and PSAs?
( A commercial advertisement is one which someone has ) paid for to advertise a product or service.
Conclusion Part 3 (Para.5)
B.We can find ads almost wherever we go.
C. Some information about ads.
Para2. The definition of ads &2 main types Para3. Commercial ads Para4. PSAs
Hot Topic---NCP
新型冠状病毒肺炎 [kɒrənə'vaɪrəs] [njuː'məʊniə] The novel coronavirus pneumonia is spreading all over China from Wuhan.
What does this picture try to tell us?

译林牛津版高中英语必修4课件 Unit 1 Advertising Welcome to the unit 课件

Poster 4
This poster is targeting young people especially girls, because they pay more attention to their appearance. It uses persuasive words “Shine that lasts fro days” successfully to persuade young people to buy this shampoo.
Cherish your life!
Taiwan, China!
Shoes can fly! So do your dreams!
Homewห้องสมุดไป่ตู้rk
1. Look for more interesting ads and show them to your classmates next time. 2. Make good preparations for Reading part.
2. Why do you like these ads?
They are quite interesting, creative and we can get some useful information from them.
Observation:
Observe the four pictures on Page1. Try to divide them into two parts.
Unit 1 Advertising Welcome to the unit 课件
Brainstorming:
1. Where can we find these ads?
On billboards,on the Internet, in newspapers/ Magazines, on TV, in leaflets, or in buses etc.

Unit 1 Advertising Welcome 课件

Brainstorming Where do we usually see these ads?
TV advertising
Newspaper advertising
Internet advertising
Billboard advertising
Leaflet advertising
Bus advertising
Picture 2
This picture of Earth Day leaves us a deep impression with its___s_tr_ik_i_n_g_i_m_a_g_e____. It is trying to show us that
__th_e_b_i_rd_s__h_a_ve__n_o_w_h_e_r_e____ __el_s_e_t_o_b_u_il_d_t_h_e_ir_n_e_t_s_____. They have to build their nets in the sky because. ____________a_l_l t_h_e_t_re_e_s__h_av_e__b_e_en__c_u.tItdsoewnnds us a serious warning and tells us that we should
Just do it.
只管去做。
1. Good to the last drop.（Maxwell House）
滴滴香浓，意犹未尽。
2. Impossible made possible.(Cannon printer)
使不可能变为可能。
3. Ask for more. （Pepsi）
渴望无限。
4. Keep moving. （Anta）

译林牛津模块4高一Unit1 Advertising课件

Discussion
Do you believe that advertisements tell the complete truth? Why or why not?
PSAs
educate people about problems in society or about people who need help
• encourage people tts people
• make people think about environmental problems
slogan
harmful ?
bad effects of taking drugs
Unit 1 Advertising
Welcome to the unit
advertisements/ads
Where can you see ads?
On billboards, on the Internet, on TV, in newspapers ,in magazines, or even in the streets –almost everywhere.
• Writing write a diary entry about your experience of buying a camera. Attention: ➢When ➢Where ➢How ➢What consequences
• 2 It is best to have both eyes done at the same time / one eye done at a time.
• 3 People who have the surgery never have to wear glasses again /may still need to wear glasses.

高中英语牛津译林版高一模块4 Unit 1 Advertising reading：advertisements 课件(共43张PPT)

Public service advertisements
Topic sentence: PSAs aim to teach us and help us lead better lives.
Supporting details: 1. Our government use PSAs to educate people.
Reading Advertisements
Anything is possible
Nothing is impossible
Just do it
Ask for more
Obey your thirst.
Start ahead
The taste is great. We do chicken right! I'm lovein' it !
Homework:
Write a composition about the positive effects and negative effects of ads.
当今广告无处不在，人们对此褒贬不一。请你用英语简单描述下表中的两种观点，并谈谈你自己的看法。可适当增加细节，使行文连贯。
赞成者
Two main types of advertisements
commercial advertisements public service advertisement
To educate people about health, safety To promote a product or service or any other issue which affects
2. What examples are used to support the writer’s opinion?