【商务英语】《商务英语报刊选读》--报刊简介ppt课件
《国际商务英语报刊选读》复习提纲
《国际商务英语报刊选读》复习提纲一、词汇词组（英翻中）job title 职别personnel manager 人事主管packaging 包装marketing director销售主管publicity controller 宣传主管managing director 常务董事layout 布局，安排，版面设计house style 印刷风格，独特风格，排字风格letterhead 信头logo 专用标记，标记，商标records for the files 文件记录trade exhibition 商品交易展览会company stand 公司展位delivery date 交货日期printed matter 印刷品relative merits 优缺点head office 总公司board 董事会health and safety provisions 健康与安全规定safety regulations 安全规程，安全规定divisional personnel manager 部门人事主管abbreviations 缩写，缩写词make a firm offer 下订单parking lot 停车场concentric circles 同心圆fiscal year 财政年度，会计年度Branch Offices 分支机构General manager 总经理marketing dept. 营销部photocopying room 影印室purchasing dept. 采购部sales dept. 销售部shipping agent 运货代理商freight forwarder 货运代理行，转运行shipping lines 航运公司customs officer 海关人员duty checking 关税检查Chamber of Commerce 商会Certificate of Origin 货物原产地证明书insurance broker 保险经纪人credit insurance 信用保险Bill of Lading 提货单Sea Waybill 海运单Air Waybill 空运单Shipping Note / Shipment Advice 装船通知单Dangerous Goods Note 危险物品通知单Certificate of Insurance 保险证明order book 订货簿shipping date 船期，装船日期money-back warranty 退款保证Samples of Merchandise 货物样品public relation 公共关系in good shape 完整无损，处于良好状态，健康情况良好sole supplier 唯一供给者tradejournal 行业杂志yellow page 电话黄页confirmed irrevocable letter of credit 不可撤销的保兑的信用证import license 进口许可证special introductory price 新产品特价bill of exchange 汇票house bills 公司汇票inventory position (BR. stock position)库存水平interest charges 利息费用bad debt 呆账（收不回的账）debt collection agency 债务托收代理trade & bank reference 银行征信（银行提供有关商号信誉等情况）pay-back date 付费日期business card 名片二、请根据给出的汉语词义写出对应的英语词。
报刊选读lesson .ppt
By Loretta Chao
From The Wall Street Journal Online
Dec.12, 2005
Boom Time for Gen X?
II. Skimming and scanning 1. analysis of the title boom time: prosperous ?: uncertainty, arouse reader’s interest
others kick in: begin to work kick out: remove or dismiss, esp. violently
whine: complain in a sad voice; make a high sad sound trail: drag or be dragged along behind resourceful: good at finding ways of dealing with practical
3rd part * Q: Do different generations differ in their views on
money? What are their views on money respectively?
《商务英语报刊选读》--报刊简介
• The Christian Science Monitor (CSM) is an international newspaper published daily, Monday through Friday.
• The paper does not use wire services and instead relies largely on its own reporters in nineteen coutries around the world.
• The Washington Post is the largest and most circulated newspaper in Washington, D.C. It is also one of the city's oldest papers, having been founded in 1877. It is widely considered to be one of the most important newspapers in the United States due to its particular emphasis on national politics.
• The Post has distinguished itself through its political reporting on the workings of the White House, Congress, and other aspects of the U.S. government.
• The Journal newspaper primarily covers U.S. and international business and financial news and issues—the paper's name comes from Wall Street, the street in New York City that is the heart of the financial district.
《商务报刊选读》教学大纲
《商务报刊选读》教学大纲一、课程定位1、课程的性质与作用本课程为商务英语专业基础课，一方面要求学生具有扎实的英语语言基本功，熟悉商务英语报刊专业术语及专业词汇，扩大词汇量，能够独立分析商务报刊的文章结构并通过阅读中总结出文章主题。
另一方面要求学生能够进一步提高商务报刊阅读篇章阅读技巧，从而获取经济贸易等领域的时事动态，开阔视野，提高分析问题、解决问题的能力。
2、本课程与其它课程的关系本课程其前导课程为《商务英语精读》、《实用英语语法》、《商务英语阅读》，后续课程为《跨文化商务交际》、《国际人才英语》、《国际贸易法》。
二、课程教学目标通过本课程的学习，学生能够熟知商务报刊的语言特点，掌握商务报刊的语言特色，迅速获得商务篇章的主题思想。
并能够分析商务时事的发展规律，熟悉各种商务文体风格，利用英汉互译方式，加强商务篇章信息获取能力。
三、教学基本要求本课程需要学生具有较强的英语语言理解能力，特别是阅读和问题分析能力。
教师需要了解西方重要报刊的编排、背景、立场及发行量等，了解中国经济和世界经济的发展趋势，能与时俱进。
学生需要重点掌握与国际商务相关的词汇及专业术语，掌握商务报刊的修辞手法，掌握各类报刊的阅读技巧及翻译方法。
四、教学内容及学时分配第一章 Capital Markets （4学时）1、教学内容第一节 Banking Industry第二节 Stock Exchange第三节 American Stock Markets—Reversal of Fortune2、重点、难点重点：Knowing the stock system in banking难点：Understanding the global economic trend第二章 International Marketing （4 学时）1、教学内容第一节 Business Planning—Marketing Planning第二节 Supporting Of Online Campaign Launches with Online Marketing 第三节 Online-coupon Firms—Group on Anxiety2、重点、难点重点：Knowing how to do business planning难点：Understanding online business transaction in international market 第三章 Business Elite （4 学时）1、教学内容第一节 The Resurrection of Steve Jobs第二节 Ann Moore: The CEO of Time第三节 Steve Jobs and the iPad of Hope2、重点、难点重点：Knowing the business entrepreneur难点：Understanding the organizational structure in a company第四章 E-Commerce （4 学时）1、教学内容第一节 In E-Commerce，More Is More第二节 The Alibaba E-Commerce Empire第三节 Online Shopping: Selling Becomes Sociable2、重点、难点重点：Knowing how E-commerce runs in business难点：Understanding online shopping in community第五章Economic Globalization and Multinational Corporation (3学时) 1、教学内容第一节 Globalization VS Economic Sovereignty第二节 The World’s Top Choice第三节McDonald’s Eyes Growing Presence in Local Market2、重点、难点重点：Knowing the globalized economy难点：Understanding multinational corporation growing第六章Economic Regulations and Law （5 学时）1、教学内容第一节 US Sets 21stCentury Goal: Building a Better Patent第二节 Anti-Trust Law Treats“All Firms Equally over 140 Cases Handled 第三节 China E-Commerce Giant Launches Campaign of Fight Online Piracy 2、重点、难点重点：Knowing some business regulations and make some examples难点：Understanding the business law in international market第七章Human Resources Management （ 4学时）1、教学内容第一节 Capturing the State of Human Resources in an Annual Report第二节 The Tech Effect on Human Resources第三节 Risk Management and Human Resources Team up to Cut Absence Costs 2、重点、难点重点：Knowing the effect of human resources management in a company难点：Understanding the assessment of human resources management第八章Advertising and Publicity （44学时）1、教学内容第一节 Internet Advertising第二节 Beijing Tries to Push Beyond “Made in China”第三节 The Harder Hard Sell2、重点、难点重点：Knowing the ways of advertising难点：Understanding the importance of publicity in business第九章 Training （4学时）1、教学内容第一节 Training the Trainer第二节 Training Needs Assessment: A Must for Developing an Effective Training Program第三节An Innovative Method for Role-specific Quality-training Evaluation2、重点、难点重点：Knowing the process of training难点：Understanding the training evaluation of a employee五、课程考核本课程为考查课。
商务英语报刊选读比特币精品PPT课件
Buy whatever you want
Convert bitcoin into cash
Thank you
为方便学习与使用课件内容， 课件可以在下载后自由调整
Learning Is To Achieve A Certain Goal And Work Hard, Is A Process To Overcome Various Difficulties For A Goal
Buy Bitcoin
To Earn by Selling Things
“Mine” Bitcoin with Comput through vast calculation and analysis to mining bitcoin
The Characteristics of Bitcoin
比特币
How To Go Short The Bitcoin?
Bitcoin: A Peer-to-Peer Electronic Cash System
WhaMtains iBdeitacoin？
We have no need to short the Bitcoin because even if we are right and call the top of the Bitcoin bubble，correctly predicting a whopping 55% plunge in the value of the currency and do all of this，we would lose all the same。
1 the value of BTC
1 bitcoin
highest record：＄260
lowest record：＄0.05
商务英语写作教程(第三版)课件：Reports
Reports
report
A report is an orderly and objective presentation of information that helps in decision making and problem solving.
The writer of reports is expected to collect information from all likely sources, and, based on numerical data, to write a report which provides information, presents a summary of discoveries or findings concerning a specific problem, arrives at a definite conclusion, proposes a course of action, and/or makes recommendations on a specific subject for a specific reader.
Steps of creating a report
Determine the Scope of the Report Consider Your Audience Gather Your Information Analyze Your Information Determine the Solution Organize Your Report
Findings A number of employees clearly suffer from a lack of motivation as a result of dissatisfaction in one or more areas of their work. The key findings are outlined below:
商务英语报刊选读董晓波课件
商务英语报刊选读董晓波课件商务英语报刊选读董晓波课件篇一：英语报刊选读第一期英语报刊选读121st century busCHINA is troubled by traffic jams, noise and air pollution. So it plans to test an elevated (高架的) “Super Bus”in Mentougou District, Beijing, in order to provide cleaner, greener and faster traffic in the cityIf it goes into service, the Super Bus would travel on rails and straddle (横跨) two lanes of traffic. It would be 4 to 4.5 meters high and have two levels: Cars would be able to drive underneath (在底下mall and medium-sized vehicles (车辆) less than 2 meters high would be able to drive through the Super Bus.To keep the risk of accidents down, an alarm (警报) would sound if an oversized vehicle attempted (试图) to pass through the bus. As to the inside, cars would be warned when the bus is about to make a turn. Radar scanners (雷达扫描设备) inside the bus would also warn cars if they were driving too close to the wheels of the bus.Electricity and solar (太阳的) energy would power the bus, which would travel at 40-50 km/h while carrying 1,200 to 1,400 passengers. According to the vehicle’s designer, Song Youzhou, theSuper Bus could replace about 40 normal buses, potentially (潜在地) saving 860 tons of fuel and preventing 2,640 tons of carbon emissions (碳排放).Song said the Super Bus could cut traffic by up to 30 percent on crowded roads, as it would not take up actual road space.The cost of one bus and 40 km Super Bus line is around 50 million yuan, which is about 10 percent of what it would cost to build an equivalent (相等的) subway, Song said.The first 6 km Super Bus line will be road-tested in Beijing’s Mentougou district by the end of this year. “From the second half of next year, we will test the bus with passengers on board,”Song said. If everything goes well, 180 km Super Bus lines including a line to Beijing International Airport will be built.Window on the world“世博之旅”趣事多。
高职院校《商务英语报刊选读》课程教学探讨
规律 ， 一 反三 ， 懂 同类新 闻报道 。 举 读 课 文 的选题 还要 尽 量 具有 广 泛 性 ， 覆 盖 宏 能
自己 的规 律 和特点 。关 于商务 英语 报刊语 言属 于
ቤተ መጻሕፍቲ ባይዱ
大众 传媒 语言 这一 点 在 教 学 中很 少 被 提 及 ， 不 得
到应 有 的重视 。
２ ．商务 背景知 识 常常被 忽略
丽 梅
（ 明职 业 大 学外 语 系 福 建 黎 泉 州 ３２０ ） ６ ００
摘要 ：《 商务英语报刊选读》 课程是传统课程 《 外报外刊》 的继承和发展 。认为该课程在教 材、教 学 内容和教学 手段 上存在着一些问题 ，同时提 出相应的解决措施 ，如教材应 以 自编教材为主 ，选材要 求具有典型性和 广泛性，教 学
部分 过时 了 。一般 情 况 下 ， 材 只 有在 被 广 泛 使 教
很 多《 务 英 语 报 刊 选 读 》的教 材 都 以英 美 商 国家 的报 刊 ， Ｔｍ （ 时代 周 刊》 、ＴｅＥｏｏ 如 ｉｅ 《 ） ｈ ｃｎ—
ｍｓ 《 ｉ（ 经济学家》 、 ｕ ｎｓ Ｗｅ（ 商业周 刊》 、 ｔ ）Ｂ ｓ ｅ ｅ 《 ｉ ｓ ｋ ）
（ ） 一 教材 存在 的 问题
１ ．选 材 不 具 备 典 型 性 与 广 泛 性
由于 信息 时代 知 识 更 新很 快 ， 教材 内容 的实 效性 难 以保 证 。 一 本 适 用 于 《 务 英 语 报 刊 选 商 读》 程 的 教 材 还 没 印 出来 ， 可 能 已经 过 时 或 课 就
第 ４期 （ 第 ６ 总 ９期 ） ２１ ０ ０年 １ ２月
Ｊ ｕ ｎ ｌｏ 职 ｎ 大 ｏ ａ 学 ｅ ｓｔ ｏ黎 Ｌｉ 业 ｃ ｔ 学 Ｕｎｖ报 ｙ ｒ ａ 明ｆ ｍｉ ｇ Ｖｏ ａｉｎ ｌ ｉ ｒｉ
【商务英语】《商务英语报刊选读》--报刊简介
The Los Angeles Times (also known as the LA Times)
is a daily newspaper published in Los Angeles, California and distributed throughout the Western United States.
America's prominent weeklies, U.S. News & World Report.
Newsweek is published in four English language
editions and 12 global editions written in the language of the circulation region.
18 other newspapers, including the International Herald Tribune.
It is the largest metropolitan newspaper in the United States. Nicknamed the "Gray Lady" for its staid appearance and style, it is often regarded as a national newspaper of record, meaning that it is frequently relied upon as the authoritative reference for modern events.
In 2006, it also started publishing annual rankings of undergraduate business programs.
商务英语《商务英语报刊选读》报刊简介 ppt课件
2020/12/2
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2020/12/2
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• The Christian Science Monitor (CSM) is an international newspaper published daily, Monday through Friday.
• The paper does not use wire services and instead relies largely on its own reporters in nineteen coutries around the world.
• It is the second largest news weekly magazine in the U.S., having trailed Time in circulation and advertising revenue for most of its existence, although both are much larger than the third of America's prominent weeklies, U.S. News & World Report.
• The Post has distinguished itself through its political reporting on the workings of the White House, Congress, and other aspects of the U.S. government.
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• U.S. News & World Report is a weekly American newsmagazine. Along with Time and Newsweek, it is a leading American news weekly.
商务英语报刊阅读 Unit 6
Ⅲ. Questions for Critical Thinking
1. Which sectors can benefit most with the promotion of OBOR? 2. In your understanding, what is the fundamental basis for win-win cooperation?
D include:
A. connectivity B. financing C. digital economy D. All of the above
A 4.What is true about Junker Plan?
A. It was proposed by European Commission President Jean-Claude Junker B. Junker plan would make investment to OBOR. C. The Junker plan would make a total investment of $315 billion. D. Its start-up fund is worth up to $ 21 billion.
Internet Plus: “互联网+”。 “互联网+”就是“互 联网+各个传统行业”，但这并不是简单的两者相加，而 是利用信息通信技术以及互联网平台，让互联网与传统 行业进行深度融合，创造新的发展生态。
Sentence Study
It is highly encouraging that China and the are getting to grips with the enormous possibilities and opportunities presented by the Belt and Road Initiative. 令人鼓舞人心的是中国和欧盟决定一起合作抓住“一带一 路”带来的巨大商机。
商务英语文章reading指导PPT课件
变化速度
slowly, gradually, gently, quickly, suddenly, sharply, rapidly
3.平稳或趋平
表示平稳或趋平的词和短语主要有: Stand/remain/be maintained at Remain stable/constant/unchanged Hover about Hover/stay around Level off/out
President Delivers Union Message 2) 经常用不定式描述将来的事情，例如：
New Worlds to Conquer
Brazil to Import More Oil
3) 为达到醒目简练的效果常常采用省略法， 例如：
The World Slows Down Government Says Production Will Decline Investment Increases 25%
The Ever-shrinking Skies (名词短语) Victory at a Price (介词短语) Rebuilding from Scratch (动名词短语) Buried in Tech (过去分词词短语)
Chances of Recovery Improving Substantially (现在分词短语)
商务英语报刊文章题目的特点归纳：
1．从内容上看，商务英语报刊文章的题目 简洁明了、醒目准确、形象生动，例如：
Who’s in Charge Here? Global Warming Has Bush on the Hot Seat Insurance: Up, Up and Away
商务英语报刊阅读 Unit 13
Notes:
1.Los Angeles Lakers：洛杉矶湖人队，NBA史上夺冠 次数第二的强队
2.Utah Jazz：犹他爵士队，1974年加入NBA，球队主场 位于犹他州盐湖城
3. Staple Center: 斯台普斯中心。位于洛杉矶，是湖 人队的主场。
Sentence Study
A. Because Kobe is a great basketball player, and his perseverance has inspired a lot of people. B. Because Kobe is very nice. He has a lot of celebrity friends who were on spot that night to watch his last game. C. Because Kobe is just like a Hollywood star. D. Because Kobe owns the perfect body, and he is the most handsome basketball idol.
边上的铁杆粉丝，他的蒙太奇镜头给这个视频做了一 个圆满的总结。
Ⅰ. Reading Comprehension：
D 1. Which one is true as per the text？
A. Legend Kobe has a perfect curtain fall ceremony on his glittering 20years NBA career. B. Tickets for the game were the most expensive in basketball history, which were sold for $27500 for a pair of courtside seats. C. Purple and gold is the color of Lakers. D. All of the above
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• The Washington Post is the largest and most circulated newspaper in Washington, D.C. It is also one of the city's oldest papers, having been founded in 1877. It is widely considered to be one of the most important newspapers in the United States due to its particular emphasis on national politics.
• The Journal newspaper primarily covers U.S. and international business and financial news and issues—the paper's name comes from Wall Street, the street in New York City that is the heart of the financial district.
• The paper has the widest circulation of any newspaper in the United States (averaging over 2.25 million copies every weekday), and among English-language broadsheets, it comes second world-wide, behind only the 2.6 million daily paid copies of The Times of A Today is distributed in all 50 states.
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• The Christian Science Monitor (CSM) is an international newspaper published daily, Monday through Friday.
• The paper does not use wire services and instead relies largely on its own reporters in nineteen coutries around the world.
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• The Wall Street Journal (WSJ) is an Englishlanguage international daily newspaper published by Dow Jones & Company in New York City with Asian and European editions. It has a worldwide daily circulation of more than 2 million as of 2006, with 931,000 paying online subscrhe Los Angeles Times (also known as the LA Times) is a daily newspaper published in Los Angeles, California and distributed throughout the Western United States.
• It is the largest metropolitan newspaper in the United States. Nicknamed the "Gray Lady" for its staid appearance and style, it is often regarded as a national newspaper of record, meaning that it is frequently relied upon as the authoritative reference for modern events.
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• The New York Times is a daily newspaper published in New York City and distributed internationally. It is owned by The New York Times Company, which publishes 18 other newspapers, including the International Herald Tribune.
Reading Business English Journal Articles
Introduction 陈曦
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U.S.-based Newspapers
• The New York Times • The Washington Post • Los Angeles Times • USA TODAY • THE WALL STREET JOURNAL • THE CHRISTIAN SCIENCE MONITOR • INTERNATIONAL Herald Tribune
• The New York Times, The Washington Post, and Los Angeles Times are the largest newspapers in USA.
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• USA Today is a national American daily newspaper, which also publishes international edition.
• The Post has distinguished itself through its political reporting on the workings of the White House, Congress, and other aspects of the U.S. government.