商务英语PPT优秀课件

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商务英语PPT
I. An Introductiowenku.baidu.com to the Course
1.What is Business English? 2. Business English
vs. General English
3. International Business English Correspondence
3. International Business English Correspondence
International business consists of transactions that are devised and carried out across national borders to satisfy the objectives of individuals and organizations. Correspondence
1.What is Business English?
Business English focuses on vocabulary and topics used in the worlds of business, trade, finance, and international relations. It also refers to the communication skills used in the workplace, and focuses on the language and skills needed for typical business communication such as presentations, negotiations, meetings, small talk, socializing, correspondence, report writing, and so on. People study business English for very practical reasons: to improve their work performance, enhance their prospects for promotion, or in order to find a job.
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2. Business English vs. General English
People study English for different purposes. Thus English falls into two categories: English for General Purposes (EGP) and English for Specific Purpose (ESP). Business English is a part of ESP and can be considered a specialism within English language learning and teaching. It implies the definition of a specific language corpus and emphasis on particular kinds of communication in specific context while General English may encompass the broad vocabulary and varieties of styles found in literature and other general reading and in the world of entertainment and the media. Individuals may have interest in the culture; desire to travel or live abroad; a feeling that language skills will be useful or lead to better job prospects.
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