BusinessPlanDevelopment：业务发展计划
合集下载
- 1、下载文档前请自行甄别文档内容的完整性，平台不提供额外的编辑、内容补充、找答案等附加服务。
- 2、"仅部分预览"的文档,不可在线预览部分如存在完整性等问题,可反馈申请退款(可完整预览的文档不适用该条件!)。
- 3、如文档侵犯您的权益，请联系客服反馈,我们会尽快为您处理(人工客服工作时间：9:00-18:30)。
„… no/poor graphics, schemes or diagrams…“
„… boring…“
„… figures: only „prophecies“…“
„… no entrepreneurial vision…“
reaction:
„… poor facts but a lot p or promotion?
4
Characteristics of an „disastrously insufficient“ Business Plan*
„…incomplete…“
„… non-systematic…“
„… unconvincing…“
„… uninteresting details…“
Will the management be able to convince potential customers of the attractiveness of a long and procreative partnership?
Will the management be able to translate visions and ideas into markable and sustainable success?
Any reader gets a clear impression of the general conditions and the business environment. All basic information, key indicators and facts about local and business parameters are included. There are some systematic cross-references to further details in other chapters of the business plan.
8
© WU Executive Academy
Checklist D: Market and Industry Analysis
All essential market data are included (e.g. volume, market shares, number of customers).
Business Plan Development: Analysis and Evaluation of Existing Business Plans
NCPC Advanced Management Training – Part 3
Topics
• Business Plans – „Maturity Model“
The introduction leads over to the clearly deviated vision, mission statement and strategic goals of the company.
Any stakeholder will only take five minutes to have a first impression of the company, its aims and future intentions.
2
© WU Executive Academy
Business Plans – „Maturity Model“
Contents/ Substance
There is an existing business plan. The management obviously tried to
figure out where they want to go. But: Only Text using a
„… goals: nonmeasurable…“
* impressions from a banker‘s or investor‘s daily business
5
© WU Executive Academy
Checklist A: Management Summary and Introduction
All services are clearly defined, comprehensable and shortly described .
(cross-references to) Service or project samples clarify the attractiveness of the offered services.
The reader gets the impression that the management has a clear, well-founded and future-oriented idea of the market development.
How „solid“ are liquidity, capital resources and future prospects? Does the company have any
chance to still exist in a couple of years?
Do they provide all the information that could be helpful for any stakeholder to make their decision
© WU Executive Academy
Are all potential stakeholders of the company able to get a clear overview of the company and its business environment?
Does the company‘s offer meet the requirements of the market?
6
© WU Executive Academy
Checklist B: The Company
The plan contains all required information about the organizational structure (org. charts, management levels). Basic figures give the reader a clear impression of the size, number of employees in different positions , the age, etc. The company‘s position in the lokal market can be perseived. Its history, past and present activities as well as past/ongoing projects/project samples become visible. The reader gets the impression that the general risk to cooperate with the company is low.
marketing approach, no euphoric mood, no noticable
„pioneer spirit“.
Reaction: Satisfaction…
In addition to all required information, the plan contains a number of well arranged diagrams and graphics. Systematically going from the general idea down to the detail the plan shows that the management is obviously fully conviced of what they are doing. The plan is a perfect example for active entrepreneurship and successful
„philosophical“ approach, poor figures, no diagrams or schemes, the reader gets the impression that
the management is not fully convinced of their own
entrepreneurial approach.
Reaction: Sceptisism…
The business plan feels „solid“. It contains the required facts & figures, essential diagrams and tables. A conservative banker will be satisfied. But: No active entrepreneurial „fire“, no self-
The service portfolio gives all stakeholders the impression that the company is able to focus on clear core competencies.
The service portfolio inspires potential customers to combine modular service elements to an individual request.
The most attractive customers/potential customers are listed (incl. explanatory statements).
The market description contains general market risks and opportunities.
7
© WU Executive Academy
Checklist C: Products and Services
All the company‘s past, present and future services are included.
The service portfolio is well structured.
The potentials of the market development can be assessed.
The relative position of the company within the market/industry/industries can be evaluated .
• Recap: Recommendable Content • Characteristics of an „disastrously
insufficient“ Business Plan • Checklist for the Analysis and Evaluation of
Existing Business Plans
self-marketing.
Reaction: Enthusiasm and creative curiosity…
Quality
<
© WU Executive Academy
>
3
Recap: Recommendable Content
• Executive summary • Introduction • The company • Products/Services • Market analysis • Industry analysis • Marketing strategy • Management • Implementation plan • Financing • Financial information • Risk analysis • Lists/directories • Supplemental material
„… boring…“
„… figures: only „prophecies“…“
„… no entrepreneurial vision…“
reaction:
„… poor facts but a lot p or promotion?
4
Characteristics of an „disastrously insufficient“ Business Plan*
„…incomplete…“
„… non-systematic…“
„… unconvincing…“
„… uninteresting details…“
Will the management be able to convince potential customers of the attractiveness of a long and procreative partnership?
Will the management be able to translate visions and ideas into markable and sustainable success?
Any reader gets a clear impression of the general conditions and the business environment. All basic information, key indicators and facts about local and business parameters are included. There are some systematic cross-references to further details in other chapters of the business plan.
8
© WU Executive Academy
Checklist D: Market and Industry Analysis
All essential market data are included (e.g. volume, market shares, number of customers).
Business Plan Development: Analysis and Evaluation of Existing Business Plans
NCPC Advanced Management Training – Part 3
Topics
• Business Plans – „Maturity Model“
The introduction leads over to the clearly deviated vision, mission statement and strategic goals of the company.
Any stakeholder will only take five minutes to have a first impression of the company, its aims and future intentions.
2
© WU Executive Academy
Business Plans – „Maturity Model“
Contents/ Substance
There is an existing business plan. The management obviously tried to
figure out where they want to go. But: Only Text using a
„… goals: nonmeasurable…“
* impressions from a banker‘s or investor‘s daily business
5
© WU Executive Academy
Checklist A: Management Summary and Introduction
All services are clearly defined, comprehensable and shortly described .
(cross-references to) Service or project samples clarify the attractiveness of the offered services.
The reader gets the impression that the management has a clear, well-founded and future-oriented idea of the market development.
How „solid“ are liquidity, capital resources and future prospects? Does the company have any
chance to still exist in a couple of years?
Do they provide all the information that could be helpful for any stakeholder to make their decision
© WU Executive Academy
Are all potential stakeholders of the company able to get a clear overview of the company and its business environment?
Does the company‘s offer meet the requirements of the market?
6
© WU Executive Academy
Checklist B: The Company
The plan contains all required information about the organizational structure (org. charts, management levels). Basic figures give the reader a clear impression of the size, number of employees in different positions , the age, etc. The company‘s position in the lokal market can be perseived. Its history, past and present activities as well as past/ongoing projects/project samples become visible. The reader gets the impression that the general risk to cooperate with the company is low.
marketing approach, no euphoric mood, no noticable
„pioneer spirit“.
Reaction: Satisfaction…
In addition to all required information, the plan contains a number of well arranged diagrams and graphics. Systematically going from the general idea down to the detail the plan shows that the management is obviously fully conviced of what they are doing. The plan is a perfect example for active entrepreneurship and successful
„philosophical“ approach, poor figures, no diagrams or schemes, the reader gets the impression that
the management is not fully convinced of their own
entrepreneurial approach.
Reaction: Sceptisism…
The business plan feels „solid“. It contains the required facts & figures, essential diagrams and tables. A conservative banker will be satisfied. But: No active entrepreneurial „fire“, no self-
The service portfolio gives all stakeholders the impression that the company is able to focus on clear core competencies.
The service portfolio inspires potential customers to combine modular service elements to an individual request.
The most attractive customers/potential customers are listed (incl. explanatory statements).
The market description contains general market risks and opportunities.
7
© WU Executive Academy
Checklist C: Products and Services
All the company‘s past, present and future services are included.
The service portfolio is well structured.
The potentials of the market development can be assessed.
The relative position of the company within the market/industry/industries can be evaluated .
• Recap: Recommendable Content • Characteristics of an „disastrously
insufficient“ Business Plan • Checklist for the Analysis and Evaluation of
Existing Business Plans
self-marketing.
Reaction: Enthusiasm and creative curiosity…
Quality
<
© WU Executive Academy
>
3
Recap: Recommendable Content
• Executive summary • Introduction • The company • Products/Services • Market analysis • Industry analysis • Marketing strategy • Management • Implementation plan • Financing • Financial information • Risk analysis • Lists/directories • Supplemental material