高级职业英语读写教程2 unit 2-Reading and Writing
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Section 2 Read and Think
your target customers through making advertisements. You can make advertisements in newspapers, on the internet, or through promotion activities. You can distribute advertisements to your target customers and attract them to your site of product promotion in a target region, where you can introduce and illustrate your products. 3. Trade fair opportunities Another effective approach to finding new customers and business partners is to take good advantage of trade fair opportunities. Various trade fairs are held in China every year, such as China Import and Export Fair (Canton Fair), China International Consumer Goods Fair, China International Small
back
Section 2 Things to Do
Question 1
What do you need to do when you have started your business?
Question 2
What can you do to find new customers and business partners?
Reading and Writing
制作者：李响 制作者单位：广东警官学院
高等教育出版社 高等教育电子音像出版社
Unit 2 Establishing Business Relations
Career Skill Description
1 2 3 4
Getting Things Ready
Things to Do
Things to Write
More Things to Do
Section 1 Getting Things Ready
In this unit, you will learn:
3 2 1
• to keep track of customers • about the ways to find new customers and busineபைடு நூலகம்s partners
Building Business Relationships When you have started your own business, one important thing is to build business relationships. You will have to find new customers and business partners. There are several ways you can try. 1. General comprehensive searching By comprehensive searching, we mean you can try searching for new customers and partners by reaching every possible organizational groups, families, or communities. You can try reaching them by E-mails, paying a visit, posting business cards or company leaflets. 2. Advertising approach By advertising approach, we mean you can try reaching
next
Section 2 Read and Think
Having obtained the name and address of the prospective customers, the exporter may set out to send letters, circulars, catalogues, and price lists to the parties concerned. Such letters should tell the reader how his name is obtained and give him some details about the exporter’s business, for example, the range of the goods handled and in what quantities.
back
• to write a business liaison letter
Section 1 Getting Things Ready
Section 1 Getting Things Ready
Activity 2: Read the passage in Section 2 and complete the following paragraph. When you have started your own business, you need to find new customers and business partners to establish business relationships. You can try searching for new customers and groups partners by reaching every possible organizational 1) _______, families, or communities, by making advertisements, and by opportunities taking trade fair 2) _____________. Besides, you can get much Internet which will be a great helpful information from the 3) ________ help for you to start new business 4) relationships _________. When you have established new business relationships you need to keep track of your customers or partners to further consolidate the relationships and try your efforts to keep the long standing relationships 5) ______________.
1. Banks in the buyer’s country 2. Chambers of Commerce in foreign 3. Consulates stationed abroad 4. Various trade associations 5. Trade directory 6. Newspaper and advertisement
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Section 2 Read and Think
and Medium Enterprises Fair etc. These trade fairs provide you with great opportunities to find potential customers and business partners. Besides, you can make good use of the Internet in finding your business partners. You can find a great deal of trade information such as information about commodities, manufacturers, buying demands etc. You can also find useful information about various expositions, trade fairs, and industryrelated conferences that you can attend. On the other hand, you can distribute information of your products and services so that those who are interested can know about you and contact you. These are all opportunities you can grasp to start new business relationships.
(362 words)
translation
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back
Section 2 Read and Think
Task 1 Test your problem-solving ability. Find out useful information about how an exporter can set up business relationships overseas. Generally, exporters can obtain information about prospective customers overseas through the following channels:
back
Section 2 Things to Do
Things to Do
Activity 1
Listen and Write
Activity 2
Read and Think
back
Section 2 Things to Do
Activity 1 Listen and Write
business customer company leaflet advertise approach promotion trade fair take advantage of potential manufacturer
Question 3
Have you ever used the Internet to get some product information you need? If yes, can you tell something about your experience?
next
Section 2 Read and Think
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Section 2 Read and Think
When you have established business relationships with your customers or business partners, you need to keep track of them to further consolidate the relationship. Keep them informed of your products and services. Get feedbacks from your customers regularly. Expand your partnership areas. Try finding mutual benefits for both sides. By doing so, you can keep long lasting business relationships. And success is over there waving to you!
Section 2 Read and Think
your target customers through making advertisements. You can make advertisements in newspapers, on the internet, or through promotion activities. You can distribute advertisements to your target customers and attract them to your site of product promotion in a target region, where you can introduce and illustrate your products. 3. Trade fair opportunities Another effective approach to finding new customers and business partners is to take good advantage of trade fair opportunities. Various trade fairs are held in China every year, such as China Import and Export Fair (Canton Fair), China International Consumer Goods Fair, China International Small
back
Section 2 Things to Do
Question 1
What do you need to do when you have started your business?
Question 2
What can you do to find new customers and business partners?
Reading and Writing
制作者：李响 制作者单位：广东警官学院
高等教育出版社 高等教育电子音像出版社
Unit 2 Establishing Business Relations
Career Skill Description
1 2 3 4
Getting Things Ready
Things to Do
Things to Write
More Things to Do
Section 1 Getting Things Ready
In this unit, you will learn:
3 2 1
• to keep track of customers • about the ways to find new customers and busineபைடு நூலகம்s partners
Building Business Relationships When you have started your own business, one important thing is to build business relationships. You will have to find new customers and business partners. There are several ways you can try. 1. General comprehensive searching By comprehensive searching, we mean you can try searching for new customers and partners by reaching every possible organizational groups, families, or communities. You can try reaching them by E-mails, paying a visit, posting business cards or company leaflets. 2. Advertising approach By advertising approach, we mean you can try reaching
next
Section 2 Read and Think
Having obtained the name and address of the prospective customers, the exporter may set out to send letters, circulars, catalogues, and price lists to the parties concerned. Such letters should tell the reader how his name is obtained and give him some details about the exporter’s business, for example, the range of the goods handled and in what quantities.
back
• to write a business liaison letter
Section 1 Getting Things Ready
Section 1 Getting Things Ready
Activity 2: Read the passage in Section 2 and complete the following paragraph. When you have started your own business, you need to find new customers and business partners to establish business relationships. You can try searching for new customers and groups partners by reaching every possible organizational 1) _______, families, or communities, by making advertisements, and by opportunities taking trade fair 2) _____________. Besides, you can get much Internet which will be a great helpful information from the 3) ________ help for you to start new business 4) relationships _________. When you have established new business relationships you need to keep track of your customers or partners to further consolidate the relationships and try your efforts to keep the long standing relationships 5) ______________.
1. Banks in the buyer’s country 2. Chambers of Commerce in foreign 3. Consulates stationed abroad 4. Various trade associations 5. Trade directory 6. Newspaper and advertisement
w
s
Section 2 Read and Think
and Medium Enterprises Fair etc. These trade fairs provide you with great opportunities to find potential customers and business partners. Besides, you can make good use of the Internet in finding your business partners. You can find a great deal of trade information such as information about commodities, manufacturers, buying demands etc. You can also find useful information about various expositions, trade fairs, and industryrelated conferences that you can attend. On the other hand, you can distribute information of your products and services so that those who are interested can know about you and contact you. These are all opportunities you can grasp to start new business relationships.
(362 words)
translation
w
s
back
Section 2 Read and Think
Task 1 Test your problem-solving ability. Find out useful information about how an exporter can set up business relationships overseas. Generally, exporters can obtain information about prospective customers overseas through the following channels:
back
Section 2 Things to Do
Things to Do
Activity 1
Listen and Write
Activity 2
Read and Think
back
Section 2 Things to Do
Activity 1 Listen and Write
business customer company leaflet advertise approach promotion trade fair take advantage of potential manufacturer
Question 3
Have you ever used the Internet to get some product information you need? If yes, can you tell something about your experience?
next
Section 2 Read and Think
w
Section 2 Read and Think
When you have established business relationships with your customers or business partners, you need to keep track of them to further consolidate the relationship. Keep them informed of your products and services. Get feedbacks from your customers regularly. Expand your partnership areas. Try finding mutual benefits for both sides. By doing so, you can keep long lasting business relationships. And success is over there waving to you!