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让最广泛的大众 同怀运动愿望，
共享运动欢益！
PICTURES
奇安马可· 罗伦兹
(Gianmarco Lorenzi)
品牌是由意大利鞋履 设计师奇安马可· 罗伦 兹 (Gianmarco Lorenzi) 创建的同名
品牌，秉承意大利鞋
履于国际时尚界高高 在上的高水准，采用 独特的制模和华贵的 材料，奇安马可· 罗伦
兹 (Gianmarco
Lorenzi) 男鞋和女鞋 都属于鞋履界不可多 得的"性感尤物"。
Many people defined the word differently
as the nature of advertising keeps changing all the time.
What is your definition of advertising?
• A form of markia)
(Honda) (Philips)


10.Let us make things 让我们做的更好。（飞利浦）

11.Enjoy Coca-Cola. (Coca-Cola) 请喝可口可乐。（可口可乐） 12.Generation Next. (Pepsi) 新的一代。（百事） 13.The Relentless Pursuit of Perfection. (Lexus) 追求完美永无止境。（凌志汽车） munication unlimited. (Motorola) 沟通无极限。（摩托罗拉） 15.Feast your eyes. （ Pond’s Cucumber Eye Treatment) 滋润心灵的窗户。（庞氏眼贴片）
行为广告 认知广告

按照目标群体划分
消费者广告 业务广告 consumer advertising business advertising

按照目标区域划分


地方广告
全国广告 国际广告
local advertising
national advertising international advertising
2.Important
3.Effective
1.Improvement of brand value and establish brand image
2.Showing the goods' advantages
3. Increasing products' fames
cate the public
按照传播媒介划分

印刷广告 户外广告 直邮广告
print advertising out-of-home advertising post advertising
电子广告 electronic advertising
Part 4 Enjoyment
• WORDS • PICTURES
WORDS
1.Time
is what you make of it. (Swatch) 天长地久。（斯沃奇手表） 2.Make yourself heard. (Ericsson) 理解就是沟通。(爱立信） 3.Engineered to move the human spirit. (Mercedes-Benz) 人类精神的动力。（梅塞德斯-奔驰） 4.Start Ahead.( Rejoice) 成功之路，从头开始。（飘柔） 5.A diamond lasts forever. (De Bierres) 钻石恒久远，一颗永流传。（第比尔斯）
特辑· 创意广告图片
Ideas Environment Public service
Outline
Definition Function Enjoyment Enjoyment Types Enjoyment
Part 1 Definition
The definitions of advertising are various.

6.Fresh-up with Seven-up. 提神醒脑，喝七喜。（七喜） 7.Intel Inside. (Intel 给电脑一颗奔腾的“芯”。（英特尔 奔腾）
(Seven-up) Pentium)


8.Connecting People. 科技以人为本。（诺基亚）
9.For the 康庄大道。（本田） Road Ahead. better.
•
Delivering the proper message to customers and prospective customers.
• Enhancing public consciousness of environmental protection
Part 2 Function
1.Varius
Part 3 Types
广告的分类
按照宣传对象划分 产品广告 product advertising 非产品广告 non-product advertising
商业广告 非商业广告

commercial advertising non-commercial advertising
behavior advertising cognitive advertising
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Advertisements appear every where in modern society,whic h have a great influence on our daily life. So ,let's learn something about it.
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