英语《旅游英语》部分课堂讲义

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旅游英语课件

旅游英语课件

Introduction to Historical Background in English
要点一
Introduction to Historical Events in English
This slide shows presentations important historical events that have been shaped in the world, including wars, revolutions, and scientific discoveries It teachers vocabulary and words related to historical events and provide examples of senses to describe them
Introduction to Cultural Landscape in English
Introduction to Architecture in English
This slide shows explorations of different types of architecture found around the world, including ambient samples, catalysts, and modern buildings It teachers vocabulary and phrases related to architecture and provide examples of senses to describe them
Welcome to our hotel!
01
02
Would you like to check in now?

旅游英语电子课件Unit 3Travel Agency and Tour Guide

旅游英语电子课件Unit 3Travel Agency and Tour Guide

Lesson 54
Zoe是US trip旅行社的接待员,她正在向Luca推荐洛杉矶和 旧金山的旅游路线。 Luca: What’s the difference? Zoe: In the $600 package, we book you a better hotel and we offer you a chance to be in a special event.
auto rental company
airline
travel agency
cruise line
rail transportation company
hotel
Look and Learn Dialogue Reading Learn More New Words and Phrases
Unit 3
Luca: I think both are too expensive. Zoe: Sir, our travel agents do research for fare and schedule information in the off-season. Believe me, they are good prices.
Evermore Tours为您提供在世界上最美的地方彼此表达爱意的机会。您 说“我愿意”,其他的事情由我们来操办。维尔京群岛以美丽的海滩和令 人惊艳的景色而闻名。我们为您安排生命中最重要的一天,您可尽情享 受,所需费用同样会给您惊喜。价格比在国内办婚礼要低得多。
Look and Learn Dialogue Reading Learn More New Words and Phrases
Look and Learn Dialogue Reading Learn More New Words and Phrases

旅游英语讲课ppt

旅游英语讲课ppt

• 镜海mirror sea
• 诺日朗瀑布Nuorilang Falls
• The Imperial Palace
• The Great Wall
敦煌莫高窟 Dunhuang Caves
Provence Lavender
Las Vegas
旅游种类的说法
• • • • • • • • • • 主题旅游(theme tourism)、 主题旅游 、 黄金周游(Golden WeekTour)、 黄金周游 、 五一假日游(May Day Holiday Tour)、 五一假日游 、 春节游(Spring Festival Tour)、 春节游 、 自驾游(self-drive tour)、 自驾游 、 假日休闲游(holiday resort tour) 假日休闲游 全家游(family tour; Fam tour)、 全家游 、 个人游(individual tour)、 个人游 、 蜜月游(honeymoon tour) 蜜月游 ·豪华旅游 豪华旅游(up-market tour)、 豪华旅游 、
九寨沟
• 英文名称:Jiuzhaigou National Park • 它以多层次的瀑布和丰富 多彩的许多湖泊而闻名,并 在1992年被宣布为联合国 教科文组织世界遗产。 • It is known for its many multi-level waterfalls and colorful lakes, and was declared a UNESCO World Heritage Site in 1992.
大堡礁
• 英文名称:Great Barrier Reef 英文名称: • 澳大利亚大堡礁,世界上自然奇迹之一,大堡礁 位于澳大利亚的东海岸,是世界上最大的珊瑚礁 大堡礁被列为世界遗产名录及国家遗产名录。 • The Great Barrier Reef, one of the natural wonders of the world, the Great Barrier Reef off the east coast of Australia is the world’s largest coral reef. It has the distinction of being placed in the World Heritage as well as the National Heritage lists.

旅游英语课件Unit 7 Sightseeing

旅游英语课件Unit 7 Sightseeing
e Reading
Text A Four Seasons in Mt. Huangshan
Background Information: 5. 世界文化遗产 中国有二十九处世界文化遗产,分别为:明清故 宫、颐和园、天坛、长城、周口店“北京人“遗址、 承德避暑山庄及周围寺庙、平遥古城、曲阜孔庙孔林 孔府、敦煌莫高窟、大足石刻、秦始皇陵、苏州古曲 园林、武当山古建筑群、拉萨布达拉宫、丽江古城、 泰山、黄山、峨眉山-乐山大佛风景名胜区、九寨沟 风景名胜区、黄龙风景名胜区、武陵源风景名胜区、 庐山风景名胜区和武夷山风景名胜区。
that Phuket had many troops. Finally the Burmese retreated due to starvation. The two women became local heroines. They received the honorary titles, Thao Thep Kasatri and Thao Sri sunthon from King Rama I.The shape of the symbol is a circle and the circle is surrounded by ka – nok line that shows the bravery of leaders in Phuket province.
Text A Four Seasons in Mt. Huangshan
Background Information: 4. 黄山三大主峰 黄山1000米以上的山峰共有77个,其中命名的 有72个山峰(36大峰,36小峰)。黄山三大主峰都在 1800米以上:瑰丽高峰——莲花峰,海拔1864米。 平旷高峰——光明顶,海拔1860米。险峻高峰——天 都峰,海拔1810米。

旅游英语PPT课件讲义

旅游英语PPT课件讲义
Introduction
英语的学习不能局限于课本,更应在生活中学习日常实用 英语。课本中曾带领我们参观了几处名胜古迹,但是如果真的 去国外旅游,我们会遇见什么问题呢?Look! Here it comes—
旅游英语。她将告诉我们一些实用及标准的英语口语。
内容
在这里,你将会看到:
•常用语篇 •问路篇 •租车篇 •住宿篇 •入境篇
返回
Is the park right beside it? 公园就在旁边吗?
No. But once you pass the stadium, the park is only one or two minutes further on. It's on the left too. You'll see a big green sign at the entrance road.
不是,但你只要过了足球场,再两三分钟就到公圆了。 公园也是在左边,在入口处,你会看到一个绿色的大招牌。
I think I got all that. Thanks for your help. 我知道了,谢谢你的帮忙。
My pleasure. 不用客气
返回
Hi, I'm interested in renting a car for a few days.
多谢观赏!
See you next time!
作品引用目录
一点即通
旅游语言常用语
表示感谢客气致歉的语言
谢谢!—— Thank you. 对不起,麻烦你。—— Excuse me.
表示介绍会面的语言
见到你很高兴。—— It's nice to meet you. 我叫...—— My name is...

旅游英语课件Unit 1 Travel and Tourism

旅游英语课件Unit 1 Travel and Tourism
Tourism English Unit One Travel and Tourism
主编:孙南南 2013.12
Section A Passage Reading
Text A Travel Agency
Background Information:
1. Thomas Cook 近代旅游业之父 In 1841, as secretary of the South Midland Temperance
Section A Passage Reading
Text B Independent Travel
New Word: resident [ 'rezidənt ] n. 居民 bulk [ bʌlk ] n. 大部分,大块,容量 facility [ fə'siliti ] n. 设施,设备 book [ buk ] v. 预定,登记 at short notice 在短时间内,立刻 transfer [ træns'fə: ] n. 转让,转移,传递 baggage [ 'bægidʒ ] n. 行李
Package holidays are organized by a tour operator and sold to a consumer by a travel agent. Some travel agents are employees of tour operators, others are independent.
Association, Thomas Cook persuaded the Midland Countries Railway Company to run a special train between Leicester and Loughborough for a temperance meeting on July 5. He organized an excursion for his members at a fare of one shilling return. It turned out to be an immediate success—altogether 570 seats were sold. For his efforts Cook received a 5 percent commission. Although not the first excursion train run in England, it was believed to be the first publicly advertised excursion train organized by a middleman. Thus Thomas Cook ct rail excursion agent whose pioneering efforts were eventually to be copied widely in all parts of the world.

旅游英语全套PPT课件

旅游英语全套PPT课件
shaped like? • 8. Why is the Longevity Hill shaped like a bat?
Passage 1: The forbidden City
• The Forbidden City is rectangular in shape. It is 960 meters long from north to south and 750 meters wide from east west. It has 9900 rooms under a total roof area 150000 square meters. A 52-meter-wide-moat encircles a 9.9 –meter- high wall which encloses the complex. It is believed that the Palace Museum got its name from astronomy folklore. The ancient astronomers divided the constellations into groups and centered them around the Ziwei Yuan. The constellation containing the North Star was called the Constellation of Heavenly God and star itself was called the purple palace.
III. Answer the following questions:
• 1. How many square kilometers does Mt. Jiuhua cover? • 2. What are the four great Buddhist mountains in China? • 3. In history which famous people vesited Mt. Jiuhua? • 4. What is the oldest and holiest temple on the mountain? • 5. What are displayed in the Historical Museum of the

旅游英语(课堂PPT)

旅游英语(课堂PPT)

校内课堂 口语训练 情景模拟 角色扮演
校内实训室 校外实训 综合实训 定岗实习
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以子项目Meeting Guests为例讲解具体教学设计
要求
1.掌握致欢迎词的技巧 2. 能对外国游客介绍旅游
目的地的各方面情况 3. 能听懂接团时的英语对
话 4. 掌握本单元的专业术语
及语法知识
准备工作
教师: 1.教学视频 2.道具:导游旗,行李
LOGO
旅游英语
Tourism English
1
说课内容
2教学目标
3教学设计
1课程定位 与内容
说课内容
4教学方法与手段
6课外活动与 教学成果
5学习方法指导
2
一、课程定位与内容
1课程定位
本课程与旅游 管理专业关系
本课程与学 生专业能力 培养的关系
本课程与 前、后续 课程的衔
接关系
A
B
C
3
A、与旅游管理专业关系
7.Traditional Chinese Festivals 7.介绍节日文化
8. Shopping
8.介绍特产
送团 9. Seeing off Guests
9.致欢送词
善后 工作
10. Settling Complaints
10.解决投诉问题
10
2、课程内容
10解决投诉问题
1致欢迎词
9致欢送词 8介绍特产 7介绍节日文化
子项目 1.Meeting Guests 2. Tour Arrangements 3. Hotels
1. 致欢迎词 2.旅行安排 3.介绍酒店
4.Famous Chinese Scenic Spots 4.介绍景点

Unit 2《旅游英语》配套的课件

Unit 2《旅游英语》配套的课件
• 1. ___F___ The two people have had a reservation in Xi’an before they
telephone the hotel.
• 2. ___T___ They want to book a two-room suite.
• 3. ___F___ The Zhengyin hotel has some suites when they booking. • 4. ___T___ The rate for one double room is 850yuan. • 5. ___T___ They will arrive at the hotel next week.
• C:你们什么时候到,Johnson小姐? • B:下周,7月15号。 • C:好的,谢谢,Johnson小姐。 • B:谢谢。
第八页,编辑于星期五:十一点 十一分。
Dialogue 2
• a. Listen to Dialogue One and decide whether each of the following sentences is true (T) or false (F).
Unit Two
Hotel Reservation 预订客房
第一页,编辑于星期五:十一点 十一分。
Unit Objectives (单元目标)
• After learning this unit, you should
• ——understand what and how to reserve a hotel; • ——master the basic words and expressions
• 4. We don’t have any_suites_ free at the moment.

旅游英语(课堂PPT)

旅游英语(课堂PPT)
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三、教学设计
设计理念
设计思路
以行业为依托, 面向岗位定向 培养。以岗位 工作综合能力 培养为核心。
以实际岗位需 求为依据,进 行语言实践能 力培养。构建 TLSP教学模
式。
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TLSP教学模式
Task
Listening
Speaking
Practising
接团 带团 送团 善后工作
校内语音室 多媒体教室 课堂教学
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六.课外活动与教学成果
课外 活动
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六.课外活动与教学成果
22
六.课外活动与教学成果
23
六.课外活动与教学成果
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六.课外活动与教学成果
25
Thank You!
26
地位:
《旅游英语》在
整个旅游管理专

业课程体系中起 着重要的作用,

是从事旅游业服

务工作的一门必
修课。

以工作过程为导 向组织教学过程, 阐述了导游人员 岗位所贯穿的一 系列工作,主要 包括接团、带团、 送团及善后工作, 为培养本专业学 生综合职业能力 打好基础。
4
A、与旅游管理专业关系
作用:
通过旅游英语 课程的学习
7
2、课程内容
经过深入行业企 业调研,确定本 课程的教学内容 是根据旅游管理 专业学生主要就 业岗位所需要的 英语听说知识和 能力而设置的。
课程 内容
课程教学内容设 计中心思想: “工学结合”, 教学内容紧紧围 绕未来工作岗位 的需要。因此, 本课程根据导游 工作过程确定教 学内容。
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2、课程内容
校内课堂 口语训练 情景模拟 角色扮演
校内实训室 校外实训 综合实训 定岗实习

旅游英语专项课程PPT课件( 33页)

旅游英语专项课程PPT课件( 33页)

• 可随意支配收入
• discretionary income
• disposable income
• 一般地
• by and large
• 大规模地
• on a large scale
• 适应,迎合
• cater to
• 促进,推动
• give an impetus to
• 就……而论,至于…… • so far as…is

4、心中没有过分的贪求,自然苦就少。口里不说多余的话,自然祸就少。腹内的食物能减少,自然病就少。思绪中没有过分欲,自然忧就少。大悲是无泪的,同样大悟
无言。缘来尽量要惜,缘尽就放。人生本来就空,对人家笑笑,对自己笑笑,笑着看天下,看日出日落,花谢花开,岂不自在,哪里来的尘埃!

5、心情就像衣服,脏了就拿去洗洗,晒晒,阳光自然就会蔓延开来。阳光那么好,何必自寻烦恼,过好每一个当下,一万个美丽的未来抵不过一个温暖的现在。
there are the needs for self-
actualization or self-realization, that
is, the need to develop one’s own potential, the need for aesthetics stimulation, the need to create or to
• To cater to this need, many
n
certain ethnic areas and people, providing specialized tours to return and visit “the old country” where some tourists may pick up a genealogical line or find their roots.

旅游英语 大纲

旅游英语 大纲

旅游英语大纲一、课程简介旅游英语课程是一门旨在培养学生旅游行业英语应用能力的课程。

本课程的主要内容包括旅游行业中常用的英语词汇、句型、对话,以及旅游行业相关的文化、礼仪、景点介绍等。

通过本课程的学习,学生可以掌握旅游行业英语的基本知识和技能,提高英语在旅游行业中的应用水平,为日后从事旅游行业相关工作打下坚实的基础。

二、教学目标1、掌握旅游行业中常用的英语词汇和句型,能够进行基本的英语对话;2、熟悉旅游行业相关的文化、礼仪和景点介绍等知识;3、培养学生的英语口语表达能力,提高学生的英语听力水平;4、帮助学生了解旅游行业中的英语应用规范和习惯,提高英语应用能力。

三、教学内容及教学方法1、教学内容:旅游行业中常用的英语词汇和句型,包括机场、酒店、景点等场景的英语表达方式;旅游文化、礼仪、景点介绍等知识。

2、教学方法:采用教师讲解、学生练习、小组讨论、角色扮演等多种教学方法,鼓励学生积极参与课堂活动,提高学生的英语应用能力。

四、教学重点与难点1、教学重点:掌握旅游行业中常用的英语词汇和句型,熟悉旅游文化、礼仪和景点介绍等知识。

2、教学难点:培养学生的英语口语表达能力,提高学生的英语听力水平,帮助学生了解旅游行业中的英语应用规范和习惯。

五、考核方式与标准1、考核方式:采用平时成绩和期末考试相结合的方式进行考核。

平时成绩包括学生的课堂表现、作业完成情况等;期末考试包括口语表达和听力理解两部分。

2、考核标准:平时成绩占总评成绩的30%,期末考试占总评成绩的70%。

其中,口语表达部分要求能够准确表达旅游相关内容,语法正确,发音清晰;听力理解部分要求能够准确理解旅游相关内容,掌握重点信息。

一、课程简介本文旅游英语》课程是针对旅游业从业者及爱好者开发的英语课程,旨在提高学生的旅游英语水平,使其能够更好地适应旅游业的发展需求。

本课程涵盖了旅游行业的各个方面,包括旅游接待、酒店预订、景点介绍、餐饮服务、交通出行等。

通过学习本课程,学生将能够掌握旅游英语的基本词汇、语法和表达方式,提高口语交际能力和跨文化沟通能力。

旅游英语课件第一讲ppt课件

旅游英语课件第一讲ppt课件
本课程设计的理念是以行业为依托,以各岗位所需要的基本的、常用的英语语言知识为基础, 通过有目的的实践训练,建立英语与旅游业相结合的综合教学体系。
English for Tourism
4
The idea of the course is to improve the ability of language application in terms of the needs of tourism, in which students are the center and practice is the core by the combination of classroom teaching and practice activities, and tries to construct TLSP method, namely the teaching model of task, listening , speaking and practicing.
1
English for Tourism
主讲人: 党立新
Everyday English
2
➢ The purpose of life is to enjoy every moment
➢ After a hurricane comes a rainbow.
English for Tourism
3
I. The Curriculum
设计思路是:以旅游岗位需求为依据,进行语言实践能力培养。把课堂教学与实践 教学相结合,以学生为中心,以实践为核心,以语言到语言加岗位技能综合能力为课 堂主线,构建了TLSP,即task,Listening,Speaking,Practicing的教学模式。
English for Tourism

旅游英语综合教程课件

旅游英语综合教程课件
Product quality control
Learn about quality standards and quality control methods for tourism products Understand how to ensure product quality and customer satisfaction through effective quality control measures
being able to solve common problems that may arise during a meal, such as appeals or dietary restrictions
Introduction to tourist attractions
要点一
Introduction to local attractions
01
Introduction to restaurant services
explaining the menu, taking orders, making recommendations, and explaining the payment process
02 03
Communication skills
Front desk services
handling phone calls, making reservations, arranging wake-up calls, handling mail and deliveries, and providing information about the hotel's facilities and services
03

旅游英语第一章

旅游英语第一章
• Shall I say that we have finalized the itinerary?
• That’s very considerate of you.
2. About Itinerary
• Tourist arrival
Text Why People Travel?
• Ultimately at the top of the hierarchy
Two aspects of leisure were and are important in promoting
tourism: the time available for leisure, and people’s attitude toward leisure.
• Today, in many countries, elaborate road systems have been built so that a person can go from border to
2. About Itinerary
• itinerary • finalize
• 旅行路线,指南 • 把…最后定下来
• Please read it carefully to see if there is a need for any changes.
• A visit to a community center in Shanghai has also been arranged at your request.
• 可随意支配收入
• discretionary income
• disposable income
• 一般地
• by and large
• 大规模地

旅游英讲义语说1

旅游英讲义语说1
dialogue about destination
❖ Washington flyer service ❖ Washington flyer taxi ❖ Super shuttle ❖ Washington flyer coach service ❖ Tickets ❖ Metrorail ❖ Rental cars ❖ Hotel/motel shuttles ❖ Disabled assessable courtesy service
❖ Marketing and advertising: brochures, internet, television and word of mouth
❖ Job outlook
projected employment growth stems from increased spending on tourism and business travel over next decade
dialogue about tourism industry of china
❖ Tourism is a distinctly modern phenomenon ❖ The tourism is now viewed as one of the most
important and fastest growing industries ❖ The reasons why tourism industry make great
❖ Arrival ❖ Getting out of plane ❖ Baggage claim ❖ Baggage tracing ❖ customs
❖ Domestic flight: since the port of entry may not be your final destination in the us and you have to proceed onward, locate the counter for the the domestic airline which will take you to your final destiation.

《旅游英语》课件——Chinese Calligraphy

《旅游英语》课件——Chinese Calligraphy

Classification of Chinese Calligraphy Styles
The official script simplified the writing style of the small seal script. The invention and popularization of official script was a great change in the development history of Chinese characters and calligraphy. The official script shaped the basic form of the Chinese characters we use today.
Development History of Chinese Calligraphy
During the over four hundred years of the Han Dynasty, the Chinese calligraphy developed from seal script to official script, and then derived cursive script, regular script, running script and other calligraphic styles. By the end of the Han Dynasty, almost all of the calligraphy styles had basically came into being.
Part Three
Development History of Chinese Calligraphy
Development History of Chinese Calligraphy

旅游英语课件 Tourism

旅游英语课件 Tourism

Unit1 What is Tourism?When we think of tourism; we think primarily of people who are visiting a particular place for sightseeing, visiting friends and relatives, taking a vacation, and having a good time. They may spend their leisure time engaging in various sports, sunbathing, talking, singing, taking rides, touring, reading, or simply enjoying the environment. If we consider the subject further, we may include in our definition of tourism people who are participating in a convention, a business conference, or some other kind of business or professional activity, as well as those who are taking a study tour under an expert guide or doing some kind of scientific research or study.These visitors use all forms of transportation, from hiking in a wilderness park to flying in a jet to an exciting city. Transportation can include taking a chairlift up a Colorado mountainside or standing at the rail of a cruise ship looking across the blue Caribbean. Whether people travel by one of these means or by car, motorcoach, camper, train, taxi, motorbike, or bicycle, they are taking a trip and thus are engaging in tourism.Any attempt to define tourism and to describe its scope fully must consider the various groups that participate in and are affected by this industry. Their perspectives are vital to the development of a comprehensive definition. Four different perspectives of tourism can be identified:1. The tourist. The tourist seeks various psychic and physical experiences and satisfactions. The nature of these will largely determine the destinations chosen and the activities enjoyed.2. The businesses providing tourist goods and services. Business people see tourism as an opportunity to make a profit by supplying the goods and services that the tourist market demands.3. The government of the host community or area. Politicians view tourism as a wealth factor in the economy of their jurisdictions. Their perspective is related to the incomes their citizens can earn from this business. Politicians also consider the foreign exchange receipts from international tourism as well as the tax receipts collected from tourist expenditures, either directly or indirectly.4. The host community. Local people usually see tourism as a cultural and employment factor. Of importance to their group, for example, is the effect of the interaction between large numbers of international visitors and residents. This effect ma be beneficial of harmful, or both.Thus, tourism may be defined as the sum of the phenomena and relationships arising from the interaction of tourists, business suppliers, host governments, and host communities in the process of attracting and hosting these tourists and other visitors.Tourism is a composite of activities, services, and industries that delivers a travel experience: transportation, accommodations, eating and drinking establishments, shops, entertainment, activity facilities, and other hospitality services available for individuals or groups that are traveling away from home. It encompasses all providers of visitor and visitor-related services. Tourism is the entire world industry of travel, hotels, transportation, and all other components, including promotion, that serves the needs and wants of travelers. Finally, tourism is the sum total of tourist expenditures within the borders of a nation or a political subdivision or a transportation-centered economic area of contiguous states or nations. This economic concept also considers the income multiplier of these tourist expenditures.One has only to consider the multidimensional aspects of tourism and its interactions with other activities to understand why it is difficult to come up with a meaningful definition that will be universally accepted. Each of the many definitions that have arisen is aimed at fitting a specialsituation and solving an immediate problem, and the lack of uniform definitions has hampered study of tourism as discipline. Development of a field depends on (1) uniform definitions, (2) description, (3)analysis, (4) predictions, and (5) control.Modern tourism is a discipline that has only recently attracted the attention of scholars from many fields. The majority of studies have been conducted for special purposes and have used narrow operational definitions to suit particular needs of researchers or government officials; these studies have got encompassed a systems approach. Consequently, many definitions of “tourism” and “the tourist” are based on distance traveled, the length of time spent, and the purpose of the trip. This makes it difficult to gather statistical information that scholars can use to develop a database, describe the tourism phenomenon, and do analyes. The problem is not trivial. It has been tackled by a number of august bodies over the years, including the League of Nations, the united Nations, the World Tourism Organization (WTO), the Organization for Economic Cooperation and Development (OECD),the National Tourism Resources Review Commission, and the U.S. Senate’s National Tourism Policy Study.World Tourism OrganizationThe international Conference of Travel and Tourism Statistics convened by the World Tourism Organization (WTO) in Ottawa, Canada, in 1991 reviewed, updated, and expanded on the work of earlier international groups. The ottawa Conference made some fundamental recommendations of definitions of tourism, travelers and tourists. The United Nations Statistical Commission adopted WTO’ recommendations on tourism statistics on March 4, 1993.TourismWTO has taken the concept of tourism beyond a stereotypical image of “h oliday-making.” The officially accepted definition is:Tourism comprises the activities of persons travelin to and staying in places outside their usual environment for not more than one consecutive year for leisure, business and other purposes.” The term u sual envi-ronment is intended to exclude trips within the area of usual residence and frequent and regular trips between the domicile and the workplace and other community trips of a routine character.1. International tourism:a. Inbound tourism: visits to a country by nonresidents.b. Out bound tourism: visits by residents of a country to another country.2. Internal tourism: visits by residents of a country to their own country.3. Domestic tourism: internal tourism plus inbound tourism (the tourism market of accommodation facilities and attractions within a country).4.National tourism: Internal tourism plus outbound tourism (the resident tourism market for travel agents and airlines).Traveler Terminology for International TourismUnderlying the foregoing conceptualization of tourism is the overall concept of traveler, defined as “any person on a trip between two or more countries or between twoor more localities within his/her country of usual residence.” All types of travelers engaged in tourism are d escribed as visitors, a term that constitutes the basicconcept of the entire system of tourism statistics. Visitors are persons who travel to a country other than the one in which they generally reside for aperiod not exceeding 12 months, whose main purpose is other than the exercise of an activity remunerated from within the place visited. Visitors are subdivided into two categories:1. Same-day visitors: visitors who do not spend the night in a collective or private accommodation in the country visited: for example, a cruise ship passenger spending four hours ina port.2. Tourists: Visitors who stay in the country visited for at least one night: for example, a visitor on a two-week vacation.There are many purposes for a visit, notably pleasure, business, and other purposes, such as family reasons, health, and transit.Wordschairlift an apparatus which carries people up and sown steep slopesin chairs that hang from a moving wire 升降椅;空中缆椅camper a motor vehicle big enough to live in when on holiday, use.Having cooking equipment and beds in the back part 野营车motorbike a motorcycle 摩托车psychic of the mind as opposed to the body精神上的jurisdiction the right to use the power of an official body, esp. in order tomake decisions on questions of law 管辖权;司法权,审判权composite something made up of different parts or materials 混合物,合成物encompass to include or be concerned with (a wide range of activities,subjects, ideas) 包含,包括;涉及subdivision the act of dividing something that has already been divided,or the parts that result from doing this 再分,细分contiguous (to, with) touching, next (to); having a shared borde(正式)接触着的,接近的;接壤的multidimensional 多维的hamper to cause difficulty in movement or activity 阻碍,妨碍;牵制trivial of little worth or importance 琐碎的,没有价值的august lit noble and grand 威严的;高贵的convene to call (a group of people, committee) to meet 召集(会议);召集开会stereotypical as in an overly simple picture or opinion of person, group, orthing老套的,旧框框的consecutive following in regular unbroken order 连续的,连贯的domicile formal or law a person’s home; the place where a personlives or is considered to live for official purposes[法]户籍,正式居住地,信处workplace the room r building in which workers perform their work工作场所;工厂;车间inbound AmE incoming; inward bound 进来的outbound mowing sway from the speaker or the starting point 外出的,离开出发点underlie to be a hidden meaning or cause of 位于……之下;成为……基础foregoing (the one) that has been mentioned 前面的(事物),刚提到的(事物)conceptualization something that form a concept or concepts of概念化remunerate to reward; pay (someone) for work or trouble(正式)给……报酬;补偿transit the going or moving of people or goods from one place toanother通行;过境Additional ReadingText A Mass TourismThe Historical SettingTourism harks back to the conquest of Alexander the Great (356-323BC) and the subsequent development of the Hellenistic urban system. It is argued that tourism requires both large claustrophobic cities and the means to escape from them, both of which were present in Greece during this period.Within modern times, the notion of tourism is closely linked to the idea of the “Grand Tour”, which spanned the 16th to 19th Centuries. The Grand Tour is a “tour of certain cities in Western Europe undertaken primarily, but not exclusively, for education and pleasure”. This later era of grand tourism was typified by long, expensive, “classical” and “romantic” visits, mainly by the British aristocracy, to France, Italy, Germany, Switzerland and the Low Countries. Over time, and with the rise of the middle professional class, the Grand Tour was patronized by a wider segment of the population. Nonetheless, only 3%~4% of the Population represented the nucleus from which Grand Tourists might have be drawn. The golden age of the Grand Tour was the 18th Century, particularly the 30 years before the outbreak of the French Revolution in 1789. By the 1830s, the length of the Grand Tour fell from an average of 40 months in the mid-16th Century to an average of only 4 months.The growth of tourism to “mass” proportions as it is known today, has its fo undation in several timely innovations: technologically in the field of transportation; and in the existence of a critical facilitating force, entrepreneurship-in the person of Thomas Cook.In 1815, 1 year after the Battle of Waterloo ended the Napoleonic wars, the first channel crossing by steamer was made (the site of the battle itself becoming a major tourist attraction). By 1812, a regular service was operated between the ports of Dover and Calais. In 1828 the first railways were laid in France and Aust ria, and in 1844 the railway reached Switzerland. “This revolution in Transport technology and the low cost, speed and efficiency that it provided, led to an immediate expansion of European tourism.”Complementing transportation technology was the existence of entrepreneurial talent, “initiative” and “organizing genius” in the person of Thomas Cook. “His originality lay in his methods, his almost infinite capacity for taking trouble, his acute sense of the needs of his clients, his power of invention and hi s bold imagination” (Young, 1973). It has been written that “thefather of modern tourism was unquestionable Thomas Cook” (English, 1986). “Cook was the perfect entrepreneur, a brilliant opportunist, quick to sense the need of his clientele…” (Turner and Ash, 1975). He was a true Schumpeterian entrepreneur-“a leader, a disturber of the peace”, who had the initiative, authority, foresight, and intuition and psyche to carry out innovations.Thomas Cook organized travel on a scale that had never been seen before. He heralded an era of organized, large-scale, relatively cheap tourism spread across national, regional and international destinations. If Europe had the “hot spots” for the Grand Tourists, the opening of the Far East, India and America, were the hallmarks of the Cook era. Until the early 1860s, Britain remained the main field of Cook’s activities; in 1862 he moved into Europe; he moved into America in 1866; took his first round-the-world trip in 1872; reached India and the Far East by the 1880s; and the first Cook hotel was established at Luxor (Egypt) in 1877.In 1862, the first true package tours were provided by Cook-all the details of transport and accommodation were pre-arranged for tourists who were, generally, of modest means. Spurred on by his example and the profits made by this entrepreneur, many imitators entered the fray. Turner and Ash write, for example, that ‘it was not long before his example was imitated; in 1863, the Stangen Travel Agency was established in Breslau. Stangen soon moved his center of operation to Berlin and became a successful rival to Cook’ (Tuner and Ash, 1975). By 19th –Century advances in transport technology, Thomas Cook and Son had effected a revolution in tourism by the end of the century. No longer the preserve of the wealth and the leisured, tourism was now an industry. While an average of 257 people per annum took part in Grand tourism during the 1547-1840 period (Towner, 1985), Cook had taken 20000 people to the Paris Exhibition of 1879-such was the magnitude of his entrepreneurial prowess.Despite the leaps and bounds that the industry experienced, tourism, until the 1930s, was still a matter of trains, boast and coaches. Travel by water transportation was a very important form of tourism during the 1920s and 1930s. The ships themselves were a form of floating hotel, where the act of travel was equated with tourism. Travel was seen as an end in itself. As if the industry has gone full circle, today, cruise tourism is one of the fastest growing segments of the international tourism industry.It was in 1950 that the first package holiday built around air transport was organized. This was undertaken by Vladimir Raitz, a Russian émigré educated at the London School of Economics. His successful company, Horizon Holidays (now merged with Thomson, the largest UK operator) was one of the top three tour operators in Britain. By the 1960s, the package holiday business began to use air transport in a major way as Raitz’s competitors, spurred on by his success also began using the aircraft.Still, foreign travel in the 1930s remained a luxury commodity within the reach of only a privileged few having both plenty of free time and considerable purchasing power. This picture was to change when, coupled with post-war peace and prosperity, came innovations in aircraft technology and changes in labor legislation, which provided paid holidays, and the development of the package tour. Aided by these innovations, mass tourism had arrived.Mass Tourism DefinedMass tourism is a phenomenon of large-scale packaging of standardized leisure services at fixed prices for sale to a mass clientele. Mass tourism refers to key characteristics that the international tourism industry displayed during the 1960s, 1970s, and 1980s. Mass tourism existsif the following conditions hold.1. The holiday is standardized, rigidly packaged and inflexible, no part of the holiday could be altered except by paying higher prices.2. The holiday is produced through the mass replication of identical units, with scale economies as the driving force.3. The holiday is mass marketed to an undifferentiated clientele.4. The holiday is consumed en masse, with a lack of consideration by tourists for local norms, culture, people or the environments of tourist-receiving destinations.Standardization and rigidity are very clear characteristics of package tours offered on a large scale. An inclusive charter tour provides the same level of transportation, accommodation, meal and transfer services to all the clients who pay the same price, visit the same sun destination, sunbathe on the same beaches, sleep in the same high-rise hotels and in the same type of beds, read the same tourist brochures, visit the same sites, stay the same length of time, take the same kinds of photographs and even buy the same souvenirs.Within the confines of mass, standardized and rigidly packaged tourism, choice, individuality, personalized services and flexibility are just not possible (or where possible, it is at horrendous prices compared with the package price). There is little place within mass tourism for the individual who wishes to be different from the crows, who wishes to use different accommodation or participate in different holiday activities. It is true that many tourists have avoided the ¹mass¹tourist holidays and many have used the relatively cheap services of mass tourism as launching pads for their own vacations. However, in the 1960s and the 1970s, these were the exceptions rather than the common trend.Mass tourism certainly had its time and place. Today the tourism industry is in crisis. Mass tourism is no longer best practice. Conditions the gave birth to it –the frame conditions, consumers, technology, production and management practices-are themselves changing. Understanding how mass tourism came about and why it was best practice at the time are key to understanding why international tourism industry is being transformed and the shape that the new best practice is taking.Text B the Implications of New TourismNew tourism will change the boundaries of the tourism industry and radically alter the position of industry players. Players closest to consumers (e.g. travel agents, hotels, cruise ships) and those in control of the industry’s information (e.g. those that own CRSs) are expect ed to gain. CRSs will increasingly become the flexible alternative to pre-packaged holidays offered by tour operators. The role of tour operators is expected to decline in importance. It is no longer relevant whether a company is an airline, a travel agent, hotel or tour operator. What becomes more relevant are the activities along the value chain that they control.These changes imply a radical transformation of the opportunities available to the various players in the tourism industry. New functions and demands will emerge (e.g. quality control, flexible holidays). While at the same time other key activities will become less important (e.g. pre-packaged tours). Thus, the position of each player within the value chain will have to be re-thought. In addition, as the rules of the game continue to change, the pressures of cooperation and /or concentration are likely to be more intense.Diagonal integration-a process whereby firms use information technologies to logicallycombine services for best productivity and most profitability-will be one of the most significant developments in the international travel and leisure industry. Diagonal integration will become a international travel and leisure industry. It will continue to blur the boundaries among industry players and make the travel and tourism industry a system of wealth-creation. Already, the boundaries within the tourism industry, and between this industry and others, are becoming increasingly blurred. Players are crossing each others’ bor ders more than ever before: banks move into travel agencies; insurance companies acquire hotel interests; airlines provide credit card; department stores operate travel agencies; and pleasure-boat companies move into hotels.The industry, as a result of this trend, will be come more “s y stem”-like in nature. One of the key implications of the trend towards diagonal integration is that competitors will increasingly come from outside the industry. Equally, diagonal integration will offer opportunities for travel and tourism players to move into other industries, particularly services.New tourism holds a number of key implications for industry players. In what follows, we will briefly examine some of the implications for tour operators, travel agents, and hotels.Tour OperatorsSeveral of the value-creation activities of tour operators will decline in importance-particularly those of packaging, risk brokerage and distribution. These functions are being increasingly superseded by computerized reservation systems. In response to the declining importance of key activities, tour operators will have to take action several fronts. They will have to:●create more flexible packaged holidays;●expand their information functions (e.g. provide computerized reservation niches for specific products of destinations);●develop creative relationships with travel agencies (selected agents could have the option of flexible packaging holidays on-line from the tour operator’s portfolio); and●control the quality of the product at al levels.Quality control at all crucial phases in the delivery of the holiday will become a key source of competitive advantage for tour operators. Tour operators will have to take a far broader view of the holiday that they deliver. They will have to find ways of better controlling and influencing the product delivered to consumers.Travel agenciesThe importance of travel agency reservations, ticketing the client advice functions are all expected to grow in importance. Already travel agencies handle a large and growing proportion of airline bookings. In creating more value from these activities, travel agencies will have to use their CRSs creatively and provide the information that consumers want.It is to ensuring the satisfaction of the travel consumers that agencies must give priority in order to ensure their own long-term survival and competitiveness. The ability of travel agents to acquire, provide and transmit unbiased information in a courteous, efficient and timely manner will be key to their competitive success. Indeed, a competitor agency will be able to copy a convenient ‘high-street’ location, subscribe to the same airline reservation system and place satellite printers in their corporate clients’ offices. However, a competitor will have tremendous difficulty in copying travel agency personnel who place the interest of the consumers first, causing them to be loyal.New opportunities for travel agencies to create value will emerge in the areas of packagingand in the representation of services other than those of tour operators. Travel agencies will have the information at their finger-tip to provide flexible itineraries. Strategically, through cooperation with other agencies, agents can increase buying power with airlines and other suppliers in order to obtain competitive prices for package components. This will allow travel agencies the avenue to provide competitively priced, flexible holiday packages. Travel agencies will also find it profitable to represent other services such as cruise ships, pleasure boats, car-rental companies, hotels, spas and other segments that will grow in importance in the travel and leisure industry.HotelsHotels will no longer be able to leave their marketing to tour operators or their reservations systems. They will have to get closer to their consumers and to travel agents in the market place. This is the only way that hotels will be able to adjust effectively their products to suit their changing clients. Being close to consumers and supplying the experiences they want have become so important that hotels can no longer simply sit back and expect their rooms to be sold.One of the key ingredients in the success of Sandals and SuperClub all-inclusive hotels in the Caribbean, for example, is the strong links they have established with travel agents in the marketplace. Nothing is left to chance. Sandals and SuperClub employ sales agents in the marketplace whose business it is to travel the length and breath of the USA (and increasingly European) markets to educate travel agents about their product, new services, new properties and new experiences being offered.Hotels will have to work more closely with their guests, listen to them and modify the services they offer to meet the new demands. Hotels will also have to identify market niches, segment the market and provide the experiences that consumers want and for which they are willing to pay.什么是旅游一提到旅游,我们首先会想到这样一些人:他们到某个特定的景点去观光、去拜访朋友或亲戚、去度假,并且过得很愉快。

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09级英语《旅游英语》部分课堂教学笔记英语系:王玉明Travel shortens distances and broadens minds.--Wang Yuming说明:09级英语各位同学,你们好!本材料中的英语公示语部分和一些景点介绍为网上材料,部分中英文菜单为同学搜集材料,其他材料均为我自己的私人教学笔记,考虑到有些同学课堂未记录完整,现提供给大家参考。

考虑到材料的不完整性、凌乱性、经不起推敲性和随意性,本人认为材料最好供各位同学个人使用,因为我们毕竟师生一场,无论有什么不妥,你们总能担待,若与他人交流,则有可能贻笑大方的。

谢谢大家理解与合作!王玉明拜托另:期终考试题型与分值1.旅游英语相关术语英汉互译(15*1%:均为课堂上我提到过的常用表达)2.导游词(2*20%:将两段正式严谨且用词讲究的景点介绍翻译成导游的现场解说词)3.旅游指南(1*25%:将某一景点的旅游指南与推介翻译成英语)4.课程相关的问题(2*10%:回答两个与旅游英语和导游职业相关的问题)5.考试时间定在2011年1月4日晚7:00-9:00各位班长,烦请务必将考试信息及时传达给每一位同学,将材料及时转发给每一位同学。

多谢啦!Part 1学生课间提问:家常菜comfort fish, home cuisine, home cooking, home-made dishes, potluck ,刷卡punch, slot, swipe, stamp,clip cards脑经急转弯wit killer, mind twister,农家乐farm fun,发烧友enthusiast, fancierPart 2 HotelW ays of categorizing Hotels: commercial hotels for transients (city hotels and motels); resort hotels in vacation areas; Hotels for convention trade; resident hotels which rent accommodations on seasonal bases.1)accommodation(s) and reservation2)accommodation allowance3)airline confirmation4)airport pick-up service5)airport shuttle bus (airport transfer, minibus, limousine, tourist coach, van)6)occupancy7)housekeeping8)bath/shower9)steps front, doorway, janitor‘s room, ballroom, banquet hall, bar, beauty salon,body-building hall, health club, business center, multi-functional room, (revolving)restaurant, shopping center, money exchange,10)bed and breakfast11)bed clothes/bedding (bedwear, bed spread, bottom sheet)12)bedside control panel13)bedside table, night table, nightstand14)dressing table, toilet table, toilet bowl, toilet tissue,15)bellman16)bathroom scale17)cold and hot water tap18)floor or standard lamp19)bathtub20)bathmat, towel21)socket22)plug23)broom closet24)bubble lift25)budget hotel26)buffet27)checklist28)chef29)cloak room30)communal bathroom31)bell Capitan32)crib/cot: bed for infant or baby; stroller33)deluxe double/suite, twin double34)door man35)double room with private or semi-private bath36)floor butler37)department of housekeeping38)food and beverage department39)hair dryer40)hotel directory41)pier glass, wardrobe mirror42)room service (charge sth to one‘s account), room maid, chamber maid43)tea trolley/wagon44)ticketing service45)youth hostel46)laundry: pyjamas, Sun Y at Sen suit, Western-style clothes, coat, overcoat, robe,pants, trousers, underwears, sweaters, cardigan, dry-clean, starch, bleach, press, laundryman, laundry bagPart 3 Sample Introductions to T ourist Destinations and Scenic AreasHefei---The Hometown of Lord Baoand Northern Gateway to the Huangshan MountainHefei is the capital of Anhui Province and hometown of the famous honest and upright official in Chinese history---Bao Zheng, featuring a landscape of half mountain and half lake. The city has a total area of 7,500 km2, with a population of 4,460,000, of which 1,650,000 people are permanent residents. The city proper area is 596.01 km2.Founded as a county seat in the Qin Dynasty, Hefei has a history of more than 2,200 years. The city boasts many places of historical interest and scenic spots such as Xiaoyaojin---an ancient battlefield in the Three Kingdoms Period, the Archers ‘ Training Rostrum built by Cao Cao, the Mingjiao Temple with an ancient be ll, the Cultural Park of Bao Gong assuming the architectural style of the Song Dynasty, the thousand-year-old town of rivers and lakes---Sanhe, the former residence of Li Hongzhang, the former residence of Liu Mingchuan, the Yaogang Village ——site of the former General Front Committee for the Crossing-the-Yangtze Campaign, and so on. Standing in picturesque surroundings, Hefei is known as ―a modern garden city and ―the most suitable city for people to live in.‖ It is the among the first three cities winning the honorable title of ―city of gardens and parks.‖ The city‘s Belt Park looks like a green necklace, which ― embraces both the old town and the new urban developments.‖ The Shushan Lake, lying at the foot of the Dashu Hill, looks like a green bright pear l. Hefei Wildlife Field, characterized by ― naturalness, wildness and lingering charm of forest,‖ has become a space shared by men and animals. On Mt.Zipeng, one can not only hear the soughing of the wind flowing through the pines, but also see flocks of auspicious birds. With blue waves rippling in its immense waters, the Chaohu is a magnificent lake of myriad scenes.Hefei is a city of science and education and one of the four major bases of scientific research and education of the nation. It is the seat of more than 200 institutions of scientific research including the Hefei Matter Research Institute of Chinese Academy of Sciences as well as University of Science & Technology of China, the PLA Electronic Engineering Institute, and over 30 other institutions of higher learning. The city boasts nearly 200,000 scientific and technical personnel. In terms of the intellectual resources, Hefei is at the head of the list compared with cities of the same scale in China. Hefei is currently the one and only state-level selected city for experiment in scientific and technological renovation designated by the State Council. One-day excursion to the scientific and educational institutions in Hefei has become a well-known brand name in Anhui‘s tourism.The surrounding areas of Hefei abound with tourist resources. There are many tourist attractions known nation-wide within a radius of 300 kilometers of Hefei such as the Huangshan Mountain, Mt. Jiuhua, the Taiping Lake, Mt. Tianzhu, Mt. Tiantangzhai, the ancient town of Shouxian, the Imperial Mausoleum of the Ming Dynasty, Mt. Langya, etc. With mature regional tourist routes, Hefei is an ideal transfer station for tourists from north China who head for tourist attractions in East China.Hefei is among the first to be awa rded the title ―China Top Tourist City. In recent years, the scale of the city‘s tourist industry is expanding steadily, tourist infrastructure improving constantly, and construction of tourist attractions speeding up, which has greatly enriched the content of Hefei tourism. At present, there are in the city 42 star-level hotels, which include 3 five-star hotels and 4 four-star hotels, 95 travel services of all types, including 8 international travel services, and over 30 tourist attractions.Hefei is the core city in terms of the tourist industry in Anhui Province. It is easy of access. There are more than 30 domestic and international air routes connecting the city with the outside. Network of expressways has linked the city with the other areas in east China, which makes Hefei a hub of communications of Anhui province and even the whole country. The Hefei-Jiujiang and Beijing-Kowloon railways as well as the Nanjing –Xi ‘an and Shanghai-Chengdu railways intersect in Hefei, which makes it an important pivotal city of railway network in the country.Welcome to the open and beautiful city---Hefei!Welcome to AnhuiBrief: Anhui Province is located in eastern China across the basins of the Yangtze River and the Huaihe River.It borders Jiangsu to the east, Zhejiang to the southeast, Jiangxi to the south, Hubei to the southwest, Henan to the northwest, and Shandong for a tiny section in the north.Origin of the province name: Anhui Province was founded in 1667 and has a proud history of over 300 years. Early in the Qing Dynasty a huge province, named Jiangnan Province, was founded. It included what are now Anhui Province, Jiangsu Province and Shanghai City.During the Qing Dynasty, in the sixth year of the reign of Emperor Kangxi (A.D.1667), Jiangnan Province was divided into two provinces: Anhui and Jiangsu. The name ??Anhui?? comes from the first Chinese characters of two prefectures, Anqing and Huizhou. In the year when Anhui was established, Anqing was the political center of the province and Huizhou was the economic center.The province abbreviation is ??Wan??, because there were historically a State of Wan, a Mount Wan, and a Wan River in the provinceMount Wan, now the Tianzhu MountainGeography: Anhui Province is about 570 km from south to north and 450 km from east to west. It covers an area of 139.6 thousand square kilometers, about 1.45 percent of the total area of the country. There are various landforms in Anhui. The Yangtze River and Huaihe River flow through the province and divide the whole province into three main natural area to the Huaihe River, the area between the Huaihe River and the Yangtze River and the south area to the Yangtze River. Some major mountains, such as Dabie Mountain, Yellow Mountain, Jiuhua Mountain and Tianzhu Mountain lie in Anhui, and the highest peak of Yellow Mountain---Lotus Peak is 1,860 metersabove sea level. Among many rivers and lakes in Anhui, Chaohu Lake is one of the five great freshwater lakes in China, with an area of 800 square kilometers.Bridge over the Y angtze River in Tongling CityHistory: Anhui is one of the most important cradles of China's pre-historical civilization. It has been discovered that even 2.5 million years ago, human beings already inhabited the site in the Inverted V Cave(the shape of the Chinese character of ??man??) in Fanchang County.The Hexian County's Sinanthropus Site of the Paleolithic Age (300,000 or 400,000 years ago) was excavated in the Dragon Pool Cave of Hexian County. These excavations have demonstrated that many generationsof people have lived in this area since remote antiquity. During the Neolithic Age (between 4,000 and 10,000 years ago), Anhui belonged to the cultural domains of Yangshao, Longshan, Qingnianand Veined Chinaware.The Xuejiagang Site, excavated in Qianshan County, has a long history of about 5,000 to 6,000 years. This ancient cultural site, revealing mostly Neolithic relics, is of great importance in the research of the primitive culture in the middle and lower reaches of the Yangtze River. Yu, the historical reputed founder of the Xia Dynasty, had a close relation with Anhui. According to the historical records, Yu met with local lords at Tushan and all the lords paid tributes to him.Tushan is the ancient Dangtu County in today??s Horsehead Town,southeast of Huaiyuan County in Anhui. Bozhou was once the capital of the Chengtang State in the Shang Dynasty (between 1,600 to 1,100 B.C), while the ancient Shouchun (today??s Shouxian County)was the capital of the late Chu State in the Warring States Period(475-221 B.C). The ancient copper tripod caldron excavated from the tombs of the Chu Dynasty is just little lighter than Simuwu Rectangle Ding, a bronze cooking vessel with two loop handles and four legs, of the Shang Dynasty. In the Qin Dynasty, according to the administrative division at that time, the area north to the Huai River belonged to Tang Prefecture and SishuiPrefecture, the area between the Huaihe River and the Yangtze River belonged to Jiujiang Prefecture, and the area south to the Yangtze River belonged to Zhang Prefecture.During the East Han and West Han dynasties, Anhui belonged to Yang, Yu, and Xu prefectures. In the period of the Three Kingdoms(A.D. 222-280), Anhui was dominated by the State of Wu and the State of Wei, and was a battle field innumerable times. In the period of the Jin Dynasty, Southern and Northern dynasties and the Sui Dynasty, Anhui belonged respectively to Yang, Xu and Yu prefectures.In the Song Dynasty, Hui merchants flourished quickly,economy and culture of Hui Prefecture created great influence on the whole nationThe inverted V cave in Fangchang CountyIn the Yuan Dynasty,Anhui was governed by Henan Province, Jiang and Zhe administrative provinces. In the Ming Dynasty, Anhui was under the direct administration of the Capital of Nanjing, and the province was subdividedinto seven prefectures and four counties: Anqing, Huizhou,Ningguo, Chizhou, Taiping, Luzhou and Fengyang prefectures, and Chu, He, Xu and Guangde counties. In the Qing Dynasty, Anhui was set up as a province with eight prefectures and five counties: Huizhou,Ningguo, Chizhou Taiping Anqing, Luyang, Fengyang, Yingzhou prefectures, and Guangde, Chu, He, Lu??an counties. At the beginning of the Republic of China (1912-1949), Anhui was divided intoWuhu, Anqing, and Huaisi prefectures. After the founding of thePeople??s Republic of China, Anhui was divided into the two prefectures of Northern Anhui and Southern Anhui, with Hefei as the capital of Northern Anhui and Wuhu the capital of Southern Anhui. In 1952, North Anhui and Southern Anhui were merged to form Anhui Province, and Hefei was selected as the provincial capital cityShouchun in Shou CountyEconomy: Anhui is a traditional agricultural province. Agriculture in Anhui varies according to the climate zones that the province crosses. North of the Huai He river wheat and sweet potatos are grown, while south of the Huai He river, it is rice and wheat instead. Natural resources of Anhui include iron in Ma'anshan, coal in Huainan, and copper in Tongling There are industries related to these natural resources (e.g. steel industry at Ma'anshan). One of the famous Anhui-based corporations is the automobile company Chery, which is based in Wuhu. Anhui's nominal GDP for 2009 was approximately 1.005 trillion yuan (US$147 billion), up 12.9% from 2008 and a per capita of 16,391 yuan (US$2,400). It is considered a mid-size economy in terms of economic output.Abundant Resources and Ecological Resources : The good environment, particularly the mild weather, plentiful precipitation and loamy soil, make Anhui an ideal habitat for many sorts of animals and plants. The province is confirmed having 4245 higher forms of plant life, accounting for 14.2 per cent of that of the whole country, among which 6 are categorized as the nation??s first class protected plants; 25 are categorized as the nation??s second-class protected plants; 44 are categorized as the province??s key protected plants. Inside the province 742 kinds of amniotes have been found that are classified into 121 sections under 44 items, accounting for 14.1 percent of all Chinese amniotes. Among which, 21 are categorized as the nation??s first-class protected wild animals; 70 are categorized as the nation??s second-class protected animals; 99 are categorized as the province??s key protected animals. The Chinese (Yangtze) alligator and Chinese river dolphin (white-fin dolphin) are rare animals in the world that live in the Yangtze River in the middle part of Anhui.At present, about thirty per cent of Anhui is covered in forest,with a planned afforested area of 61.85 million mu (4.123 million hectares); the afforested area reaches 54.01 million mu (3.6 million hectares), with a tree coverage of 30.3 percent. The total forest tree stock volume is 165 million cubic meters. At present, there are 22 National Ecological Demonstration Areas in the province. The province has designated and constructed 31 national and provincial natural protection areas. The province has 27 national forest parks. Anhui is rich in water resources. The province has a gross aquatic capacity of 68 billion cubic meters. Anhui has many ecological advantages,and is making every effort to develop them. With continued effort over the next 20 years, Anhui expects to be counted as one of the provinces with the best ecological environment.Agricultural Resources: Anhui produces a wide range of agricultural products. Its output of grain, cotton and oil ranks Anhui ahead of other provinces in the nation. Anhui is one of the most important bases for producing pollution-free staple agricultural products and green, organic food stuff in China. It has a big potential for further agricultural industrialization. On average, the province can provide 25 million tons of grain, 2.5 million tons of edible oils, and 300,000 tons of cotton, ranking Anhui respectively the sixth for these products among all the provinces in China. Anhui takes the lead in China for developing special agricultural products and high profit agricultural products,with the output of tea, tobacco, and Chinese traditional medicine ranking the province first in the nation.Mineral Resources: Anhui is rich in mineral resources. Its deposits of metal minerals and metalloid minerals are both diverse and abundant. The variety and abundance of the minerals rank Anhui ahead of other provinces in the country. About 104 different kinds of useful minerals have been discovered. To date, geologists have verified reserves of 69 different minerals. Of which, 38 minerals rank among the top ten,and 18 minerals rank among the top five in the nation. Coal, iron ore, copper ore, sulfur and alunite are especially useful for industrial purposes and can be found in large supply in Anhui.Based on its mineral advantages, Anhui has become an important base for energy,raw material, manufacturing and processing in the nation.Climate: Anhui is located in the transitional area between temperate zone and subtropical zone, so the climate here is warm and moist, and the four seasons are distinct. The north of the Huaihe River possesses a half-moist monsoon climate of warm temperate zone while the south of the Huaihe River possesses a subtropical moist monsoon climate. The annual average temperature of the province is 14?歱7?欠the average sunshine lasts 1800-2500 hours, the average frost-free period reaches 200-250 days and the average rainfall remains 800-1800mm per year.Provincial flower- azaleasProvincial Tree- guest-greeting pineAdministrative Division:: Anhui is divided into seventeen prefecture-level divisions, all of them prefecture-level cities:Hefei, Huaibei, Suzhou, Bozhou, Bengbu, Fuyang, Huannan, Chuzhou, Liu??an, Ma??anshan, Chaohu, Wuhu, Xuancheng, Tongling, Chizhou, Anqing and Huangshan.The seventeen prefecture-level divisions of Anhui are subdivided into 105 county-level divisions (44 districts, five county-level cities, and 56 counties). Those are in turn divided into 1845 township-level divisions (972 towns, 634 townships, nine ethnic townships, and 230 subdistricts).The Provincial Capital City is Hefei.Transportation: Thought Anui is located in the inner land, the later strides in transportation infrastructure construction, compared with other provinces in the east China, it developed quite fast so that the whole province has roughly formed an advanced cubic transportation network of water, land and sea, in which the most developed is the railway transportation with rail mileage open to traffic reaching over 2,500 kms that is the longest in east China.[Aviation]: The province's scheduled route network serves 50 domestic destinations. Scheduled flight service operates from Hefei and Huangshan to Hong Kong and Macau. In addition, chartered flights from Anhui flying to Singapore, Malaysia, Thailand, and Korea are regularly operated. There are also airports in other cities, including Anqing, Wuhu, Bengbu and Fuyang, opening provincial and domestic airlines.[Railroads]: Both Beijing-Shanghai railroad and Beijing-Kowloon railroad run through Anhui, ranking the province's railroad coverage the highest in Eastern China. After the completion of Hefei-Nanjing railroad, Hefei-Wuhan railroad and Tongling-Jiujiang railroad, Anhui will become an important province with regard to railroad network.[Highways]: Hefei-Nanjing Expressway, Hefei-Jieshou Expressway, Hefei-Wuhu Expressway, Hefei-Xuzhou Expressway, Huangshan-Hangzhou Expressway, Lujiang-Tongling Expressway, Wuhu-Ma'anshan Expressway, and Bengbu-Mingguang Expressway have framed an all-round accessed highway network in the province. Highway network system provides a better access to the eastern part of China.[Waterways]: Anhui has fashioned a complete external transportation network with water, air and land entry and exit ports. There are entirely 9 ports of various types. Fuyang and Bengbu are land ports that open to foreign freight. Waterway ports such as Wuhu, Tongling, Anqing, Ma'anshan and Chizhou are all open to foreign freight ships. The Wuhu port has a capacity of berthing 10,000-ton freight ships. The others are all equipped with a 5,000-ton deep water wharf. The access to the oceangoing route links Anhui with many other countries and regions in the world, which are able to load and download, import and export cargoes. With the three river systems, namely, the Yangtze River, the Huai River and the Xin'an River, the mileage of the inland navigable waterways extends more than 6,000 kilometers.Impressive Hui Culture2010-08-02 11:18 China TodayDIRECTOR James Cameron of blockbuster hit Avatar once made the public comment: "The fictional world of my film uses many Chinese elements because while creating the floating specter of Mount Hallelujah I was so inspired by the gorgeous scenery of China's Huangshan Mountain."Situated in southern Anhui Province, Huangshan Mountain has been honored as a world cultural heritage, a world natural heritage and a world Geopark site, where its bizarre pine trees, exotic rock formations, majestic clouds, restorative hot springs, and enchanting winter snows all overwhelm the viewer with their beauty. Besides appreciating the enchanting natural landscape of the mountain, a tour to the namesake city and local villages and towns will also reward visitors with an unforgettable experience. In ancient times the area was under the jurisdiction of Huizhou; locals created a splendid Hui (short for Huizhou) culture, much of which can still be seen on Tunxi Old Street and in Xidi Village. Huizhou existed for about 800 years, from the year 1121 in the Song Dynasty to 1911 in the Qing Dynasty, and comprised six counties, including Yixian, Shexian and Xiuning in present-day Huangshan City. The Hui culture mirrors every aspect of the local life in the late feudal period –in its Hui-style architecture, Hui commercialism, the patriarchal clan system, Neo-Confucianism, Hui Opera and Hui cuisine. The best place to get a glimpse of the culture compressed, visitors should look in the Hui Culture Museum in Huangshan City, which is so far the only theme museum in China to comprehensively showcase this regional heritage.Hui-style ArchitectureAt the foot of picturesque Huangshan Mountain sprawl clusters of Hui-style grey-tiled and white-walled houses, forming the most typical scene captured in traditional Chinese landscape paintings. Hui architecture is one of the major Chinese architectural styles of ancient times, with the exquisite homes, ancestral halls and memorial archways as its most impressive embodiments. Distinctive elements of Hui architecture are the ubiquitous white color of all the buildings, the grey-tiled roof and the Horse-head Wall, where the wall descends staircase style, following the angle of the roof. Like northern residential architecture, Hui-style dwellings also feature storied buildings, multiple courtyards, winding corridors and upturned eaves; but all are hidden behind high horse-head walls. Externally they present tall, solid walls with only a few small windows, and inside the dwellings patios of varied kinds allow the passage of sunlight. Generally speaking, the exterior appearance of Hui-style buildings differs little while their interior can vary a lot based on the wishes of the owners. Home decor is characterized by three types of Hui carving: stone carving, wood carving and brick carving. The average homeowner would expend less effort on decorating the interior rooms than their facades. The windows and gates facing outward would normally require delicate workmanship, and the gatehouse in particular served as an important banner of wealth and social status, so worthy of the most ornate designs.To take a look at the Hui architecture, Xidi Village in Yixian County is the best place to go. It is a site of typical Hui residences, and one of the "Ancient Villages in Southern Anhui" that have been collectively listed as a World Cultural Heritage Site by UNESCO. With a history of over 950 years, the village came into being in the Huangyou Period (1049-1054) of the Northern Song Dynasty (960-1127) and had itssalad days in the early part of the Qing Dynasty (1644-1911). Historical records suggest that in its heyday it supported a population exceeding 10,000 people and saw the construction of over 40 public buildings, mostly schools and temples, and more than 1,000 dwellings. Today over 240 well preserved residences from the Ming and Qing dynasties still house some 300 households of more than 1,100 residents. The tourist attractions in the village include Lingyun Pavilion, Cishi Archway (or known as the Memorial Archway of the Governor), Taoli Garden, East Garden and the Hall of Respect. These centuries-old structures have made the village a microcosm of traditional Chinese culture and an open-air museum of Ming- and Qing-style residences.No Town Without a Hui MerchantHui merchants were one of the ten powerful merchant groups in China during the Ming and Qing dynasties (1368-1911), and exerted a strong influence in the countr's business circles for about 300 years. It is said that it was natural in the past for most Huizhou male adults to choose business and trade as their means to make a living because Huizhou was a mountainous area with limited arable land and overabundant manpower. Hui merchants rose to commercial prominence as early as the middle of the Ming Dynasty and maintained this status to the end of Emperor Qianlong's reign (1736-1796) in the Qing Dynasty. During that period of time over 70 percent of Hui males were engaged in business and Hui merchants topped all the merchant groups across China in terms of their population, economic power and the spectrum of their trading activities. Their traces can be found everywhere around the country, and a saying even went: "there is no town without a Hui merchant." Their business was mainly tied to the trade in salt, tea and wood, but included pawn-broking; the tea business is still flourishing today. Huizhou has been a famous Chinese tea production area since the Tang Dynasty (618-907), with three of the Ten Great Chinese Teas being produced here, namely Huangshan Maofeng, Houkui Tea of Taiping County and Keemun Black Tea. Its thriving tea business was due in part to the fine natural environment which guaranteed the tea quality, and in part to the efforts of Hui merchants. By the end of Emperor Qianlong‘s reign of the Qing Dynasty, Huizhou merchants' tea was the most popular foreign export. The following two figures might demonstrate the relative economic power of Hui merchants at the time: the total assets of the Hui merchants who engaged in salt trading in Yangzhou reached 40 million taels of silver, while the national treasury altogether held around 70 million taels of silver.Hui merchants were deeply influenced by Confucianism. Guided by Confucian philosophy, they valued honesty and morality in their business dealings. They made profits based on the Yi rules (Yi in Confucianism means duty or righteous behavior), and paid strict attention to learning new things and accumulating experience. Education, and repayment of one's hometown were righteous activities by the standards of successful Hui businessmen. After they had made their fortunes and returned home, they were bent on establishing academies and schools and involvingthemselves with projects in the public good. But no matter how rich they became, the traditions of diligent accounting and thrift prevailed all their lives; most Hui merchants started their business from nothing and they firmly believed that spendthrifts could never build up family wealth. In the late Qing Dynasty change came about: due to a series of unfavorable policies adopted by the Qing government, the keen market competition fueled by foreign counterparts, and the impediment of traditional but backward operation methods, the businesses run by Hui merchants were gradually eclipsed. Today only Tunxi Old Street, with its many old and well-preserved shops, vividly evokes images of the prosperity they once knew here. Situated in Tunxi District of Huangshan City and dating back hundreds of years, this is one of the best-preserved pedestrian commercial thoroughfares in China. Its construction was initiated in the Song Dynasty (960-1279) and it gradually evolved into Huizhou trading center during the Ming and Qing dynasties. Many beautiful old shops still stud both sides of the street, with their backyards used as workshops or residences. Over ten time-honored brands still exist on Tunxi Old Street, including the Tongrende (a traditional Chinese medicine seller that opened in 1863 in the Qing Dynasty), and the Yubutou Tea House (engaged in tea production and sale since 1875 in the Qing Dynasty). Visitors wandering along the street can find various products that bear the imprints of the Hui culture, including teas, ink, ink-stones, bamboo carvings, brick carvings and woodblock prints.Families in Huizhou were formed based on a sophisticated system of lineage, which essentially meant people sharing the same lineage would live under the same roof as a big family; this basic social institution was dominated by a strict patriarchal clan system. In the past every big family in Huizhou would have its own ancestral hall, where family members honored their ancestors, discussed important events and exercised their household disciplines. The ancestral halls can be subdivided to serve smaller groups of closer kinship. A hall was regarded as a sacred place that only the male family members were allowed to enter at will, while females gained passage only on the occasion of marriage into the family or when they were being punished for transgressions. The ancestral hall, together with the family disciplines and the family tree, is the symbol of Huizhou's patriarchal clan system. In Chengkan Village of Huizhou District in Huangshan City there is the Luo Dongshu Ci (Luo Dongshu Ancestral Hall) which was built in 1539 during the Jiajing Reign (1521-1567) of the Ming Dynasty. The hall is positioned to the west and facing the east and the whole complex covers a total area of 3,300 square meters, including a screen wall facing the gate of the hall, a Lingxing Gate, the front patio, two pavilions that each shelter a stone tablet, the front gate, the main court, the hall and the bedchamber. Its majestic scale and exquisite construction has brought it fame as the "No. 1 ancestral hall of the areas south of the lower reaches of the Yangtze River." Memorial arch (paifang) is a kind of monument built in feudal times mainly to commemorate figures of great virtues, such as a highest graded scholar in the imperial examination, a benevolent administrator, and people of loyalty, filial piety, chastity or charity. It is also an embodiment of the patriarchal clan system. Memorial arches in Huizhou are divided。

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