XX公司企业文化建设研究 (2)

泰州职业技术学院

成人高等教育

专科生毕业论文题目：某省烟草公司企业文化建设研究

姓名：徐广学号：2017030016

函授站：无锡市北塘职校

班级：18国际经济与贸易

专业：国际经济与贸易

指导教师：陈建生职称：高级讲师

二0一九年五月

某省烟草公司企业文化建设研究

【摘要】企业文化是企业的软实力，对提升企业核心竞争力，实现可持续发展有着至关重要的作用。面对烟草行业内忧外患的严峻挑战，烟草企业纷纷着手开展企业文化建设。某省烟草自开始探索自身的企业文化建设，希望通过企业文化来凝聚人心、汇聚人力，促使企业转“危”为“机”。通过全体干部职工的共同努力，企业文化建设已取得了阶段性成果，但仍存在制约企业文化发展的若干问题。

本文以企业文化相关理论为指导，从企业文化认知层面、精神层面、制度层面、行为层面、物质层面进行调查，找出当前某省烟草企业文化建设精神层面、制度层面、行为层面、物质层面存在的问题和不足。在深度剖析原因的基础上，针对性地从精神、制度、行为和物质四个层面提出健全完善某省烟草企业文化建设的改进方案，并且从组织、制度、人力、资源等方面提供相应的保障措施。该研究在完善企业文化建设方面，有一定的参考价值，起到了部分借鉴作用。

【关键词】企业文化，文化建设，烟草

Research on Enterprise Culture Construction of Tobacco

Company in a Province

[Abstract] Enterprise culture is the soft power of an enterprise and plays a vital role in improving the core competitiveness of the enterprise and realizing sustainable development. Facing the severe challenges of internal and external troubles in the tobacco industry, tobacco companies have started to develop corporate culture. Tobacco in a province has been exploring its own corporate culture construction since it started. It hopes to gather people's hearts and manpower through the corporate culture, and urge enterprises to turn " danger" into " opportunity". Through the joint efforts of all cadres and workers, the construction of enterprise culture has achieved phased results, but there are still some problems restricting the development of enterprise culture.

Under the guidance of relevant theories of enterprise culture, this paper investigates from the cognitive, spiritual, institutional, behavioral and material aspects of enterprise culture to find out the problems and deficiencies in the spiritual, institutional, behavioral and material aspects of the current construction of tobacco enterprise culture in a province. On the basis of in-depth analysis of the causes, this paper puts forward improvement plans to perfect the construction of tobacco enterprise culture in a province from the aspects of spirit, system, behavior and material, and provides corresponding safeguard measures from the aspects of organization, system, manpower and resources. This research has certain reference value and has played a part in perfecting the construction of enterprise culture.

[Keywords] corporate culture, cultural construction, tobacco

目录

一、引言 (1)

二、企业文化概述 (1)

（一）企业文化的概念和定义 (1)

（二）企业文化的要素和结构 (1)

（三）企业文化的功能和作用 (2)

三、某省烟草企业文化建设现状 (2)

（一）某省烟草基本情况 (2)

（二）某省烟草企业文化建设概况 (3)

（三）某省烟草企业文化建设现状 (3)

四、某省烟草企业文化建设存在问题和原因分析. (7)

（一）精神层面存在的问题及原因分析 (7)

（二）制度层面存在的问题及原因分析 (7)

（三）行为层面存在的问题及原因分析 (8)

（四）物质层面存在的问题及原因分析 (9)

五、某省烟草公司企业文化建设方案构建 (9)

（一）精神文化建设 (9)

（二）制度文化建设 (9)

（三）行为文化建设 (10)

（四）物质文化建设 (10)

六、结论 (10)