QFD培训资料

5
Correlation Matrix
1
Customer Needs (VOC)
Relationship Strong = 9 Medium = 3 Weak = 1
IMPORTANCE (1-5)
Strong Pos Positive Negative Strong Neg
Competitor Comparison
Identify Customers
Perform Customer Research
Analyze Voice of the
Customer
VOC Input (Customer Needs)
Quality Function Deployment
Strong Pos Po sit ive Negat ive Strong Neg
Ensures that the customer's wants and needs are the basis for the design.
Relationship Strong = 9 Medium = 3 Weak = 1
"House of Quality" matrix is the most recognized form of QFD.
Design for Lean
• Value Add Analysis •Modularity •DFMA
Optimize Design
Performance
•Update Scorecard •Update FMEA •Develop Pilot Plans
IMPLEMENT
D Plan & Execute Pilot
Concept Development
Design
Determine Voice of the Customer Use QFD to organize design requirements & Verify design will meet Customer’s Needs
QFD and the House of Quality
4
Customer value for price
5
Safety
5
Growing room
3
Quick and easy assembly
3
Quick delivery
2
Attractive to both genders 5
TARGETS
“HOW” Importance Technical
Comparison
Project Mission Statement
•SMART Criteria
Project Schedule
•GANNTT Chart
High Level Risk
Analysis
• Develop Matrix
MEASURE
Communication Plan
D
Understand the Voice of
Understand how to check whether the important issues for the customer are being addressed in the design of the product or process
Process Overview
Voice of Customer
Less Time, Less Cost of Development
Concept
Customer
Plan
Design
Redesign
Implement
Plan
Design Redesign Implement
Benefits
QFD Is a Productivity Enhancer
QFD Steps
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Strong Pos Positive Negative Strong Neg
Competitor Comparison
My Bank Bank 1 Bank 2 Bank 3
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2. Critical Customer Requirements (CCRs)
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Customer Rating of Competitors
Interrelationship Matrix
Technical Comparison
Benefits of QFD
Customer focused design – emphasizes “outside-in” quality Helps link internal requirements and measures to external customer
Strong Pos Positive Negative Strong Neg
Competitor Comparison
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House of Quality
Correlation Matrix
Customer Needs (VOC)
Relationship Strong = 9 Medium = 3 Weak = 1
Scorecards
• Design CCR’s Target • CCR’s Capability
EXPLORE
Generate High Level Concept Ideas
•CCR to Functions •TRIZ tool •Patent Review
Concept Selection
3
Interrelationship Matrix
6
Technical Comparison
QFD in Detail
1. Customer Needs (VOC)
Objective: Identifying and organizing customer data
Where does customer data come from? VOC input
• Project Close Meeting • Benefits Review
•Review Mfg Issues •Schedule Sustain Gain
Tollgate 6 months
Learning Objectives
Understand how to determine
Critical Customer Requirements Performance targets based on customer inputs Competitive benchmarking
• Design of Experiments
• Ergo / Mach Guard • Submit AFE
Transition to Manufacturing
Project Close Out
I
• Implement Work Plan) •Develop Implementation •Develop Product Validation Plan
needs/value More efficient, effective planning, reducing the cost and time of
development Improves cross-functional coordination Establishes framework for measurement and process management Forces competitive benchmarking
Highly structured process and matrix-based approach using customer and competitor inputs to
Effectively design a new or improved product, service or process.
Performance Targets
TARGETS
“HOW” Importance
Technical Comparison
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IMPORTANCE (1-5)
Strong Pos Positive Negative Strong Neg
Competitor Comparison
Critical Customer Requirements (CCRs)
Relationship Strong = 9 Medium = 3 Weak = 1
1
TARGETS
“HOW” Importance
Technical Comparison
12345
IMPORTANCE (1-5)
Strong Pos Positive Negative Strong Neg
Competitor Comparison
• Pugh Matrix •AHP •Concept to Design
M
Elements of High Level
Design
•QFD House 2 •Capability Analysis •Statistical Tolerance • MSA / GRR
FMEA
• Design FMEA • Risk Abatement
Fill-in customer “needs” (the WHAT’s)
Prioritize or weight each need:
Scale of 1 to 5, with 5 being the most important
Where would you get the weights?
Utilized by a multidisciplinary team to translate VOC information into performance targets.
TARGETS
“HOW” Importance
Technical Comparison
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IMPORTANCE (1-5)
2
Critical Customer Requirements (CCRs)
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4
Customer Rating of Competitors
7
Performance Targets
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TARGETS “HOW” Importance
Technical Comparison
8 Analyze & Diagnose HOQ
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Example: High-End Children’s Bicycle Design
源自文库
IMPORTANCE (1-5)
Structure Tree of VOC Inputs
Relationship Strong = 9 Medium = 3 Weak = 1
Aesthetics
5
Performance
The Customer
• Determine Customers •Research Customers
Quality Function Deployment
•7 Rooms of QFD 1
Process Mapping
Target Costing
• Set Target Price •Develop Target Cost
Process Control
• QFD 4-Process Control •Document Control Plan • Training Plan •Update FMEA
2
Target Cost
• Removing Cost
DEVELOP
Develop
E
Detailed
Design
•QFD H–OUSE 3
Relationship Strong = 9 Medium = 3 Weak = 1
IMPO RTANC E (1 -6)
Competitor Comparison
123 45
TARGETS
“HOW” Importance Technical
Comparison
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Design
Critical Customer Requirements Performance Targets
Quality Function Deployment
DEFINE
Validate Project
••Project Thermometer
DMEDI Roadmap
Project Scope
• MGP •IN-OUT Scope Tool
Project Stakeholders
& Team
••Identify Project Team •RACI Chart