新编剑桥商务英语unit_7
合集下载
- 1、下载文档前请自行甄别文档内容的完整性，平台不提供额外的编辑、内容补充、找答案等附加服务。
- 2、"仅部分预览"的文档,不可在线预览部分如存在完整性等问题,可反馈申请退款(可完整预览的文档不适用该条件!)。
- 3、如文档侵犯您的权益，请联系客服反馈,我们会尽快为您处理(人工客服工作时间：9:00-18:30)。
- you can manage millions of pounds of business - make customers happy - it’s incredibly rewarding
2021/10/10
4
Not sold on sales?
‘Hi, I work in sales.’ not a great conversation opener, is it? Not like being a fighter pilot or a director of Medecins sans Frontieres, for example. Unfortunately, a job in sales can’t quite shake off its unglamorous image or associations with something rather dishonest. This all means recruitment problems for graduate employees. On the other hand, marketing – a less direct way of selling a product – is rather more popular as a career choice, and sounds better at dinner parties.
A. Making an unexpected phone call or visit to sell something.
B. Excitement.
C. Business trips with lots of free entertainment.
D. Knocking on doors all day to sell.
A. it’s better paid.
B. you see real results.
C. you meet more people.
D. you can work on your own.
4) It’s difficult to attract graduates into sales because _______.
Module7
1
2021/10/10
7.1 Sales
2021/10/10
1
Reading 1
2 Vocabulary: Sale terms
3
Reading 2
4
Grammar
5 Speaking: Comparing jobs
2
Reading
1. Work in pairs. Compare the jobs in each of the following pairs. What are the similarities and differences? Say which you would prefer to do and why.
Stevens says that Toshiba recently had to market its graduate scheme as a sales and marketing programme because ‘we knew sales alone wouldn't attract people’. The gamble paid off. Last year the majority of recruits chose sales, including Ross Snowdon, a marketing graduate. ‘Unlike marketing, sales is tangible. It has direct impact on a company’s results. It’s all about meeting people and communicating with different personalities.’
Tom Moody, a commercial director for Proctor and Gamble, says that sales can be ‘managing millions of pounds of business and making sure the customer’s happy. It’s incredibly rewarding.’ Now there’s a convincing sales pitch if I ever heard one!
2021/10/10
5
Part of the reason why graduates are often not interested in sales is because it isn’t seen as a profession. Clarissa Gent, a chemistry graduate and sales manager at Rackspace Managed Hosting, an IT support firm, says: ‘Careers departments don’t talk about sales and there is a lack of education about the different levels you can go to with it. I always thought marketing seemed more attractive, but it wasn’t the dynamic world I’d imagined. Then I talked to people in sales and realized that it is possible to be passionate about it. It soon became apparent that I was much more suited to sales. Now I speak to customers every day in the buzz of a target-driven environment. It’s fantastic.’
- (many graduates believe) you work on creative PR campaigns and go on lots of jollies
- marketing seems more attractive (than sales)
- it isn’t as bad as myths suggest
- unlike marketing, sales is tangible
- it has a direct impact on a company’s results - you meet people and communicate with different personalities
- in sales there’s a buzz of a target-driven environment
A. if you are in sales.
B. if you are in marketing.
C. if you are a fighter pilot.
D. if you lie.
2) According to the writer, the truth is that _______.
A. marketing is a better profession.
Match these words (1-7) from the text to their definitions (A-G).
1. sales pitch 2. door-to-door selling 3. a buzz 4. a myth 5. cold calling 6. an air 7. jollies (informal)
* doctor / vet
* fighter pilot / airline pilot
* school teacher / university lecturer * politician / journalist
* manager of a company / manager of a charity
B. sales is actually more glamorous than marketing.
C. more people are in sales than marketing.
D. there are more graduates in marketing.
3) One reason Ross Snowdon likes sales more than marketing is because___.
2021/10/10
6
3. Read the text again and answer these questions.
1) In the first paragraph, the writer says it’s easier to start conversations at dinner parties _________.
Why? Susan Stevens, head of HR at Toshiba, believes that marketing ‘retains an air of glamour’ and that graduates ‘expect to work on creative campaigns with PRs and lots of jollies’. But, on the other hand, sales means ‘door-to-door work and cold calling’. Yet this image is misleading. Sales professionals in the UK outnumber people in marketing by about 200,000. This is partly because those who do fall into sales work realize it isn’t anything like as awful as the myths suggest.
E. Making a speech to convince people to buy something.
F. Something people incorrectly believe to be true.
G. Feeling or attitude.
2021/10/10
8
另外一些有关销售的表达法： （1）sales quota 销售定额 （2）sales figure 销售数字 （3）sales representative 销售代表 （4）substantial financial rewards 切实的经济问题 （5）help buyers satisfy their wants and needs
A. many aren't suited to it.
B. they aren't passionate.
C. they don’t have the right qualifications. D. of a false perception.
2021/10/10
7
Vocabulary: Sales terms
Reasons for choosing marketing Reasons for choosing sales
- sounds better at dinner parties
- has an air of glamour (whereas sales has an unglamorous image)
2021/10/10
3
2. Read the article and find out why more people prefer a career in marketing than in sales. Complete the table below with reasons from the text.
2021/10/10
4
Not sold on sales?
‘Hi, I work in sales.’ not a great conversation opener, is it? Not like being a fighter pilot or a director of Medecins sans Frontieres, for example. Unfortunately, a job in sales can’t quite shake off its unglamorous image or associations with something rather dishonest. This all means recruitment problems for graduate employees. On the other hand, marketing – a less direct way of selling a product – is rather more popular as a career choice, and sounds better at dinner parties.
A. Making an unexpected phone call or visit to sell something.
B. Excitement.
C. Business trips with lots of free entertainment.
D. Knocking on doors all day to sell.
A. it’s better paid.
B. you see real results.
C. you meet more people.
D. you can work on your own.
4) It’s difficult to attract graduates into sales because _______.
Module7
1
2021/10/10
7.1 Sales
2021/10/10
1
Reading 1
2 Vocabulary: Sale terms
3
Reading 2
4
Grammar
5 Speaking: Comparing jobs
2
Reading
1. Work in pairs. Compare the jobs in each of the following pairs. What are the similarities and differences? Say which you would prefer to do and why.
Stevens says that Toshiba recently had to market its graduate scheme as a sales and marketing programme because ‘we knew sales alone wouldn't attract people’. The gamble paid off. Last year the majority of recruits chose sales, including Ross Snowdon, a marketing graduate. ‘Unlike marketing, sales is tangible. It has direct impact on a company’s results. It’s all about meeting people and communicating with different personalities.’
Tom Moody, a commercial director for Proctor and Gamble, says that sales can be ‘managing millions of pounds of business and making sure the customer’s happy. It’s incredibly rewarding.’ Now there’s a convincing sales pitch if I ever heard one!
2021/10/10
5
Part of the reason why graduates are often not interested in sales is because it isn’t seen as a profession. Clarissa Gent, a chemistry graduate and sales manager at Rackspace Managed Hosting, an IT support firm, says: ‘Careers departments don’t talk about sales and there is a lack of education about the different levels you can go to with it. I always thought marketing seemed more attractive, but it wasn’t the dynamic world I’d imagined. Then I talked to people in sales and realized that it is possible to be passionate about it. It soon became apparent that I was much more suited to sales. Now I speak to customers every day in the buzz of a target-driven environment. It’s fantastic.’
- (many graduates believe) you work on creative PR campaigns and go on lots of jollies
- marketing seems more attractive (than sales)
- it isn’t as bad as myths suggest
- unlike marketing, sales is tangible
- it has a direct impact on a company’s results - you meet people and communicate with different personalities
- in sales there’s a buzz of a target-driven environment
A. if you are in sales.
B. if you are in marketing.
C. if you are a fighter pilot.
D. if you lie.
2) According to the writer, the truth is that _______.
A. marketing is a better profession.
Match these words (1-7) from the text to their definitions (A-G).
1. sales pitch 2. door-to-door selling 3. a buzz 4. a myth 5. cold calling 6. an air 7. jollies (informal)
* doctor / vet
* fighter pilot / airline pilot
* school teacher / university lecturer * politician / journalist
* manager of a company / manager of a charity
B. sales is actually more glamorous than marketing.
C. more people are in sales than marketing.
D. there are more graduates in marketing.
3) One reason Ross Snowdon likes sales more than marketing is because___.
2021/10/10
6
3. Read the text again and answer these questions.
1) In the first paragraph, the writer says it’s easier to start conversations at dinner parties _________.
Why? Susan Stevens, head of HR at Toshiba, believes that marketing ‘retains an air of glamour’ and that graduates ‘expect to work on creative campaigns with PRs and lots of jollies’. But, on the other hand, sales means ‘door-to-door work and cold calling’. Yet this image is misleading. Sales professionals in the UK outnumber people in marketing by about 200,000. This is partly because those who do fall into sales work realize it isn’t anything like as awful as the myths suggest.
E. Making a speech to convince people to buy something.
F. Something people incorrectly believe to be true.
G. Feeling or attitude.
2021/10/10
8
另外一些有关销售的表达法： （1）sales quota 销售定额 （2）sales figure 销售数字 （3）sales representative 销售代表 （4）substantial financial rewards 切实的经济问题 （5）help buyers satisfy their wants and needs
A. many aren't suited to it.
B. they aren't passionate.
C. they don’t have the right qualifications. D. of a false perception.
2021/10/10
7
Vocabulary: Sales terms
Reasons for choosing marketing Reasons for choosing sales
- sounds better at dinner parties
- has an air of glamour (whereas sales has an unglamorous image)
2021/10/10
3
2. Read the article and find out why more people prefer a career in marketing than in sales. Complete the table below with reasons from the text.