企业文化概论作业案例分析瑞典宜家IKEA终结版

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IKEA in China has nine branches in Beijing, Shanghai, Guangzhou, Chengdu, Shenzhen, Nanjing,wuhan,tianjin and Dalian
ShangHai
Conclusion
The future belongs to those who in the same way the manufacture and sale of no matter where are applicable to the same product company
By : Cécile ,Annabelle ,Victoria 2012年4月
The Logo of IKEA
Part two : Development
Present and past
First stept
IKEA originally sold pens, wallets, picture frames, decorative tablecloths, watches, jewelry and nylon stockings and so on. That what Ingvar can think of almost any low-price products.
1998 The first IKEA store opens in China
2006 IKEA enters Japan
Third part:Success
The success of ikea
•Goal
create a better life for the many people . use the most of materials, in order that people be able to provide quality products at affordable prices to meet people's needs and tastes. Do its best to make people comfortable
Expand Until 1951, The founder of IKEA saw a large-scale furniture supplier opportunities.
Further expand
Soon, he decided to stop production of all other products and concentrate on producing low-price furniture, we are familiar today from Ikea was born.
BeiJing ChengDu
DaLian
NanJing
IKEA
Shenzhen
GuangZhou
WuHan
Tianjin
Strategy of china
Ⅰ.Cost leadership strategy Ⅱ . Differentiation strategy Ⅲ .Focus strategy
History of IKEA
1943 Ingvar Kamprad registers IKEA as a company.
1955 IKEA starts designing its own furniture
1958 The first IKEA store opens in Älmhult, Sweden
information
Founder of IKEA
Ingvar Kamprad
The company is the world's largest furniture retailer. Founded in 1943 by 17-year-old Ingvar Kamprad in Sweden, the company is named as an acronym comprising the initials of the founder's name (Ingvar Kamprad), the farm where he grew up (Elmtaryd), and his home parish (Agunnaryd, in Småland, South Sweden).
The situation
The development of Ikea from 2009 to 2011.We can see the sales are continuing incresing .
Inspirations to China
Accurate positioning （Research、Service、Consumer guide）
No borders, no difference in the product strategy（Convergence）
The spread of corporate culture and transformation
Centralized coordination and control and the standardization of operation mode of promotion Innovative resources（Material science、 Talent）
Low price
2
Hale Waihona Puke Strategy of1
prouducts
philosophy
3 Show of sales
field
choose customers 5
as tutor
4
Promotion
achievements of IKEA
Show of sale fields
Part four: IKEA in China
Factors of success
Product design value customers’ needs
Store layout fully humain
Care more about customers.
The pattern of DIY (Do It Yourself)
IKEA's business philosophy
（IKEA）International home
products company in Sweden
Contents
1 IKEA Basic Information
2 The Development of IKEA
3 The success of Ikea
4
IKEA in China
Part one : basic
Basic Information
Products
Furniture Houses, flats Family Mobile Manufacturing
Slogan
My house ,my life
The company To create a better everyday
motto
life for the many people.