Fashion Business Assignment 2_Vivienne Westwood_Marc Jacobs 04122011 PPT-1
体验商务英语综合教程中文新编双语对照版
体验商务英语综合教程3 第二版双语对照版Unit1 Made in Europe 欧洲制造Almost every fashion label outside the top super-luxury brands is either already manufacturing in Asia or 5 thinking of it. Coach, the US leather goods maker, is a classic example. Over the past five years, it has lifted all its gross margins by manufacturing solely in low-cost markets. In March 2002 it closed its factory in Lares, Puerto Rico, its last company-owned plant, and outsources all its products.除了顶级奢侈品牌外几乎所有的时尚品牌都已经在亚洲生产，或者正在考虑这么做。
美国的皮革商品制造商蔻驰（Coach）就是一个经典的例子。
在过去的五年中，它通过仅在低成本市场生产来提升毛利率。
在2002年的3月，它关闭了在波多黎各拉雷斯的最后一间公司所属工厂，将所有产品全部外包。
?Burberry has many Asian licensing arrangements. In 2000 it decided to renew Sanyo's Japanese licence for ten years. This means that almost half of Burberry's sales at retail value will continue to be produced under license in Asia. At the same time however, Japanese consumers prefer the group's European-made products.巴宝莉（Burberry）在亚洲持有许多许可授权安排。
the following section assignments of model -回复
the following section assignments of model -回复The section assignments of the model refer to the specific tasks or responsibilities assigned to different parts or components of the model. These assignments help in ensuring an organized and efficient functioning of the model. In this article, we will provide a step-by-step explanation of each section assignment of the model, elaborating on their importance and how they contribute to the overall operation.1. Data collection and preprocessing:The first assignment deals with collecting relevant data for the model and preparing it for analysis. This involves identifying the sources of data, ensuring its quality and reliability, and converting it into a suitable format for further analysis. Proper data collection and preprocessing are crucial for the accuracy and effectiveness of the model.2. Feature selection and engineering:In this assignment, the focus is on selecting the most relevant features or variables for the model and engineering new features if required. Feature selection helps in reducing the dimensionality of the data and improving the model's efficiency. Feature engineering involves creating new features by combining or transformingexisting ones to capture additional information or patterns.3. Model building and training:The next assignment involves building the actual model using the selected features and training it on the prepared dataset. This step includes selecting the appropriate algorithms and techniques based on the problem at hand and the available data. The model is trained using labeled data to learn the underlying patterns and relationships.4. Model evaluation and validation:Once the model is trained, it needs to be evaluated to assess its performance and validity. This assignment involves various metrics and techniques to evaluate the model's accuracy, precision, recall, and other relevant parameters. Cross-validation techniques are often used to validate the model's generalizability and robustness.5. Model optimization and tuning:In this assignment, the focus is on improving the model's performance by optimizing its parameters and tuning the algorithms used. Different optimization techniques such as grid search or Bayesian optimization can be employed to identify the optimal set of hyperparameters for the model. This step involves experimentation and fine-tuning to achieve the best possible results.6. Model deployment and integration:The penultimate assignment deals with deploying the trained model into a production environment where it can be utilized for real-time predictions or decision-making. This step involves integrating the model with existing systems, creating relevant APIs or interfaces, and ensuring its compatibility and scalability. Continuous monitoring and maintenance are also essential to ensure the model's ongoing performance and accuracy.7. Model interpretation and communication:The final assignment focuses on interpreting and communicating the model's results and findings to stakeholders and decision-makers. This step involves translating complex technical jargon into easily understandable insights and recommendations. Visualization techniques and storytelling methods can be employed to effectively communicate the model's outcomes and implications.In conclusion, the section assignments of the model encompass a series of steps that collectively form a comprehensive approach to data analysis and modeling. Each assignment plays a crucial role in ensuring the model's accuracy, efficiency, and usability. By following these assignments in a systematic manner,organizations can harness the power of data and make informed decisions that drive growth and success.。
英国时尚管理专业院校推荐
英国时尚管理专业院校推荐随着国内时尚圈和国际时尚领域的快速发展，现在越来越多学生对于时尚管理这个专业倍感兴趣，相信此时就有很多同学想要申请出国留学时尚管理专业，英国专门有几大名校开设时尚管理专业，接下来就为大家介绍院系专业名称和入学要求。
●曼彻斯特大学时装零售类课程无需专业背景，（IELTS6.5withnosubtest<5.5)InternationalFashionRetailing(BusinessProcessImprovement)MSc国际时装零售：业务流程改进InternationalFashionRetailing(MultichannelMarketing)MSc国际时装零售：多渠道市场营销InternationalFashionRetailingMSc●利兹大学2:2学位，雅思6.5单项6.0MAFashion,EnterpriseandSocietyMATextileInnovationandBranding●南安普顿大学FashionManagement(M)时尚管理2:2学位，相关背景，雅思6.0，单项5.5FashionMarketingandBranding(M)时尚市场与品牌2:2学位，相关背景，雅思6.5，读写6.0，口语听力5.5LuxuryBrandManagement(M)奢侈品品牌管理2:1学位，相关背景，需要2年相关工作经历；雅思6.5，读写6.0，口语听力5.5●赫瑞瓦特大学FashionAndTextilesManagement,MSc时尚与纺织品管理1等或2等学位，商务或纺织的背景，不需要作品StrategicInnovationManagementFashionAndTextiles,MSc时尚与纺织品战略创新管理1等或2等学位，设计，产品管理的背景，不需要作品●伯明翰城市大学FashionManagementPostgraduate-MA时尚管理FashionRetailManagementPostgraduate-MA时尚零售管理LuxuryBrandManagementPostgraduate–MA奢侈品品牌管理荣誉学位，GPA3.0/4.0，雅思6.0，单项5.5●诺丁汉特伦特大学IELTS6.5单项5.5,FashionMarketingandCommunication,MA时尚市场和交流FashionBusinessFutures,MA时尚商务除非特别声明，s i a国际艺术教育内容均为原创，转载请注明出处。
新世纪商务英语综合教程第二册课后答案unit3
商务英语综合教程2 unit3 答案Part FiveLanguage Focus○1.○2.1. poses2. reconcile3. invested with4. committed (himself) to5. accustomed to6.arose (partly) from7. engaged (herself) in8. articulate9. grappled with 10. in terms of 11. elicit 12. applied to 13. range 14. derived from 15. drew (heavily) on 16. assess 17. divorced from 18. consists in 19. no matter what 20. is (not) consistent with○3○41. broken2. trembling3. crying4. burning5.smiling6. frightened7. approving8. approved9. cleaning 10. parkedComprehensive Practice○1Fill in each of the following blanks with an appropriate word.1. how2. that3. where4. encountered5. on6. it7. choose8. on9. engaged 10.degree 11.with 12. school 13. with 14. finance 15. men 16.even 17.the○2Fill in the blanks with the following adverbs from the texts. Consult your dictionaries when necessary.1.effectively2.practically3. passively4. increasingly5. potentially6. seemingly7. rarely8. occasionally9.expressly 10.Ultimately 11.merely 12.collectively 13.inevitably 14.Barely 15.repeatedly○3Translation the following into English, using words and phrased given in brackets.1. Education is the acquisition of the art of the utilization of knowledge.2. The function of a university is to enable students to shed details in favor of general principles.3. The Harvard Business School pioneered the “case method”, in which students evaluate and debate a dilemma a company encountered in real business situations.4. The transition from finance chief to business-school lecturer isn’t always easy. There are some prerequisities for CFOs-turned-lecturers. It’s important to have an “excellent reputation”in the field, be good with people and, most important, be able to engage with students.5. But many of you are now wondering how these commitments fit with a career choice. Is it necessary to decide between remunerative work and meaningful work? If it were to be either/or, which would you choose? Is there a way to have both?○4Interpret following passage in EUniversities will need to adapt to the changing opportunities that the changing world brings. In the future, education is going to be much more of a lifelong demand. We are seeing already the end of what one might call the fuel tank model of education, where people fill themselves up with knowledge when they are young, gradually deplete their knowledge as they work through a lifetime, then retire. The opportunities to deliver knowledge to people who are thousands of miles away are greatlymagnified by the Internet. So the work of teaching—who we teach and how we teach them—will change.Hence, I am firmly convinced that if in one era the wealth and success of a society depended on how well it grew food, and if in another era, the wealth and success of a society depended on how well it produced and used steel, in the world that we are headed into , the wealth and success of a society will depend on how it produces and how it used knowledge. And I am firmly convinced there will be no more important institutions to this new world than universities. The most enduring tradition of university is that we are forever young, forever committed to renewing ourselves. That must be the work of universities around this world. Writing skills○11. Wordy Many unskilled workers without training in a particular job are unemployed and do not have any work.Concise Many unskilled workers are unemployed.2. wordy Critical-care nurses must have steady nerves to care for patients who are critically ill and very sick.Concise Critical-care nurses must have steady nerves to help patients who are very sick.3. wordy Because the circumstances surrounding the cancellation of classes were murky and unclear, the editor of the student newspaperassigned a staff reporter to investigate and file a report on the circumstances.Concise Because the circumstances leading to the cancellation of classes were unclear, the editor to the student newspaper assigned a staffer to investigate and report the story.4. wordy Some Vietnam veterans coming back to the United States after their tours of duty in Vietnam had problems in readjusting again to life in America.Concise Some Vietnam veterans had problems in readjusting to life in America.5. wordy The peace talks progressed forward.Concise The peace talks progressed.6. wordy John and his brother are competing together in the running games.Concise John and his brother are competing in the running games.7. wordy This is the place where I left him.Concise This is where I left him.8. wordy That was the time when I hit a home run.Concise That was the time I hit a home run.9.wordy The reason I want to take that class is because the professor is supposed to be very eloquent.Concise The reason I want to take that class is that the professor issupposed to be very eloquent.10. wordy Mary repeated the question again slowly so that Jim would understand.Concise Mary repeated the question slowly so that Jim would understand. ○2cross out the redundant word in each of the following sentences1. performance2. again3. identical or the same4. enough or sufficient5. back6. forward7.together8.new 9 together 10 two。
新职业英语职业综合英语2（通用版）课文翻译
新职业英语职业综合英语2（通用版）课文翻译Unit 1 Text A 职场时装潮流许多人每天都在捕捉职场时装的潮流，以便能与那些衣着时尚得体的人们步调一致。
他们认为按最新潮流穿衣打扮能为自己赢得时尚和时髦的好名声。
尽管这样做合情合理，你还是要小心谨慎。
许多人并没有意识到，追随职场时装潮流有利也有弊。
好处之一，正如上面所提到的，穿一套时髦的衣服去上班，很可能会得到一堆夸奖。
这种感觉很不错，也让人引以为豪。
然而事实上这种追随弊大于利。
例如，职场时装潮流往往不区分工作和职业。
在一家新潮的咖啡馆或零售店工作，着装要求很可能是休闲服。
而在一家法律或保险公司上班，着装则需要更职业化。
不幸的是，很多职场新潮时装是为工作中的一般大众而设计，而非为特定职业设计。
因此一不小心就可能出问题。
在追随这种时装潮流之前，要好好地仔细审视一下所谓的潮流。
比如，潮流是不是时兴半身裙或连衣裙，而不论其长短呢？如果确实如此，那么最重要的是要考虑自己的工作性质。
如果是办公室的职业白领，连衣裙就非常适合。
但如果是在零售店当经理，连衣裙或半身裙则可能会妨碍工作，影响工作效率。
很多人会因为穿了时髦的职场时装而备受称赞，但事情并非总是如此。
最不希望的是不但没有受到夸奖，还落下坏名声。
正是因为这个原因，你必须考虑别人对你的看法，你必须确保给别人留下的是个好印象。
到底要不要将职场最时髦的潮流带入衣柜，这个决定得自己做，但在做出决定前请考虑考虑上面提到的问题。
Text B波音公司行为准则波音公司行为准则为全体波音公司员工制定了必须遵守的行为规范。
波音公司的企业经营建立在公平、公正的基础上，符合道德规范和法律、法规。
在企业经营中，诚信是公司处理一切关系的基础，包括公司与客户的关系、供应商和公众的关系以及员工之间的关系。
在履行公司职责时，波音公司要求员工以最高商业道德标准要求自己。
员工不得参与损害公司诚信、公平、声誉或者为公司带来麻烦的任何活动。
员工应确保：●不参与可能导致公司及个人利益冲突的任何活动。
伦敦时装学院女装设计申请要求
伦敦时装学院女装设计申请要求伦敦时装学院是世界六大时装学院之一，总部位于伦敦市中心的牛津街，伦敦艺术大学下属六所学院之一。
女装设计专业是该院校的优势专业之一，很受艺术留学生的欢迎。
那么，如何申请伦敦时装学院女装设计呢？接下来，美行思远小编来给大家介绍一下伦敦时装学院女装设计的申请要求，一起来看看吧！伦敦时装学院女装设计专业介绍：女装设计Fashion Design Technology Menswear(MA)伦敦时装学院的女装设计专业，课程为3年制，每学年120学分。
学生可能被邀请参加考察旅行。
涉及到首都城市，工厂，商店和博物馆等重要地区的访问。
该课程充分利用其在世界时尚之都的全球定位，学生将有机会与城市蓬勃发展的时尚，艺术，音乐和俱乐部文化互动。
伦敦时装学院女装设计申请要求：1、语言要求：雅思6.5以上，各单项5.5以上。
2、学位要求：要求本专业Honors Degree2.1及以上或同等（要求Fashion或Clothing Design及/或Production）。
3、申请材料1）Study Proposal：最多600词（不包括参考文献）。
简单介绍proposal的背景、确定研究范围、aim和objective、提到支持你的关键文献、proposal现实化的形式或结果。
文章结构应该是：Introduction,programme of study,evaluation,research sources, bibliography,appendices。
2）Essay：字数要求1000-1500词。
题目为“分析服装在一个具体作品中（剧场演出、电影或电视）对角色塑造和叙事发展的作用”。
3）作品集：必须提交电子版作品集；内容应该包括从草图到最终成果的过程，服装的照片；需要显示出绘画及展示的能力，研究与实验的能力，面料选择，3D思维能力等；如果被邀请面试，需要携带两套服装和额外的作品集。
上述内容就是关于伦敦时装学院女装设计申请要求的介绍。
英国时尚管理专业留学有哪些学院？
英国时尚管理专业留学有哪些学院？英国不只是服装设计专业火热，其实时装管理专业也深得艺术生的关注。
下面让我们看一下英国时尚管理专业留学有哪些学院，希望对你有帮助。
一、时尚管理专业介绍时尚管理是介于商科和艺术设计之间的专业，本质上属于管理类。
主要还是围绕时尚品牌展开两个方面：一是发现现有品牌的问题，研究分析解决;二是通过对某个时尚品牌的研究，继而制定品牌在未来一段时间的发展战略。
时尚管理涵盖的范围非常广泛，主要是在发掘潜在客户需求和把握潮流动态的基础上，通过供应链管理、生产线管理、公关活动策划、市场营销、销售战略制定等各个环节促使产品及企业获得广泛的社会认可。
二、英国时尚管理专业留学有哪些学院1、南安普顿大学温彻斯特艺术学院University of Southampton申请难度：4.2;优势专业：平面设计、纺织品设计、时尚管理;院校地址：英国汉普尔郡南安普顿市专业：MA Fashion Management英国南安普顿大学时尚管理专业属于商科与艺术方向，Fashion management课程是艺术理论和实践相结合的课程。
学校提供纺织和时尚专业课程，授课的形式包括研究讨论小组，讨论会，展览参观等等。
学校也会给学生提供就业机会，带领学生到艺术与文化中心和伦敦艺术剧场参观实践，在这种文化与艺术的熏陶下，让学生更加深入的了解艺术与文化市场。
2、曼彻斯特大学University of Manchester申请难度：4.2;优势专业：服装设计;院校地址：英格兰曼彻斯特市区专业1：MSc International Fashion Retailing国际时尚零售雅思要求：6.5 overall with at least 6.0 in all sub-tests.入学要求：2.1 UK Honours degree or equivalent, or an approved combination of educational qualification and industrial experience.Applications from candidates with academic backgrounds in Marketing, Management, and Arts and Social Science (combinations of English, History, Languages, Politics, Psychology) related disciplines (minor or major) are particularly welcomed. Other academic backgrounds are also considered,including Fashion Management, Media, Culture and Society and other multi-disciplinary subjects that contain substantial management, marketing or social science content.3、伦敦时装学院London College of Fashion申请难度：4.5;优势专业：服装设计、配饰设计、插画、摄影;院校地址：英国伦敦约翰·普林斯街20号专业：时尚管理专业时尚管理课程坐落在学校的管理和科学管理学院，是为了对商业，管理和时装业有兴趣的学生而设计的。
新世纪商务英语综合教程第二册课后答案Unit 6
Keys to Unit 6Language Foucs○11. be wary of2.application3.be accustomed to4. refine5. replace○21.sufficient2. at a stroke3. ethical4. integrated5. wary6. hint7.accustomed8. harness9. inhaling 10. transformation 11. neutral 12. applications 13. opened up 14. approach 15. novel 16. pose 17. crowded out 18. transferred 19. grounds○3○4UsageIT StructureRead the following three sentences taken from Text I and Text III. What do they have in common?1. It was Francis Bacon, a father of the modern scientific project, who said plainly that “the mechanical arts are of ambiguous use, serving as well for hurt as for remedy.”2. It is not simply the age of modern science that should worry us, but the refashioned people in it.3. Fundamental research could go on in universities but it was only in the large industrial or government funded research laboratories that the really important practical advances were made.Use the structure to rewrite the following sentences, emphasizing the underlined parts:1. The moral challenge of modern science reaches well beyond the ambiguity of new technologies because modern science is much more than a source of technology.——It is because modern science is much more than a source of technology that the moral challenge of modern science reaches well beyond the ambiguity of new technologies.2. They were discussed among the priests in the temple of Solomon three thousand years ago. ——It was three thousand years ago that they were discussed among the priests in the temple of Solomon.3. In small and medium sized companies technology is best transferred by the academics movingout of their universities and devoting their full energies to the product development process.——It is by the academics moving out of their universities and devoting their full energies to the product development process that technology is best transferred in small and medium sized companies.It can be used to emphasize almost any part of the sentence, except the verb.1. when the focus is on the action or the object of the action, but who or what is performing the action is not important or not known, and sometimes the writer simply avoids mentioning who is responsible for certain actions (like in sentences 1 and 6);2. because the writer needs to put longer and “heavier” expressions at the end of a sentence (like in sentences 5, 7 and 8);3. when we need to start a sentence with what is already mentioned in the previous part in order to achieve cohesion or coherence (like in sentences 2, 3 and 4).Passive voice is often used in scientific writing where we are more interested in events and processes and where “an objective tone” is preferred. However, w e should use it only when necessary. Overusing passive structures can make our writing awkward and unclear. Suppose the author uses more passive constructions in TEXT II, would it still be concise, clear and interesting read?Comprehensive Practice○11. grinding2. crude3. manufacturing4. bottom5. blocks6. molecules7. efficient8. precise9. nanotechnology 10 capabilities 11. promise 12. Development○2Translate…..1. Most people view science as a neutral tool. In their opinion, it simply uses knowledge of the natural world to inform us or empower us, but what we do with that knowledge and power remains up to us.2. Application of nanotechnology will bring about a total transformation in the way of manufacturing. Unlike technology-as-we know-it today, it poses no threat to the environment.3. Cloning has become the dominating concern in the past few years. Some people oppose human cloning on the grounds that it may open up some troubling ethical questions.4. Now there is sufficient evidence that stem cell research will provide a new/novel approach to treatment of many serious diseases.5. Technology-based businesses must be effective in technology transfer and integrating the new technologies into its product development. Otherwise it will be crowded out with increasingly intense competition.○3Interpret ……The tremendous advances in pure science during the 20h Century have completely transformed the relationship between science and society. Science has become a dominant element in our lives. It has yielded many benefits and brought enormous improvements to the quality of life, but has also created grave perils. These include pollution of the environment, the squandering of naturalresources, and, above all, a threat to the very existence of the human species through the development of weapons of mass destruction.However, many scientists believe that their work has nothing to do with those problems, on the ground that there is a clear distinction between pure and applied science. It is the application of science that can be harmful, they claim. To them, what is researched in scientific institutions is pure science only. In effect, the lines dividing pure and applied science have become blurred in recent years. Biotechnology is a dramatic example. Today’s novel ideas in laboratories can become tomorrow’s favourite technologies of the market place. In light of the complex relationships of scientific research and technology development and the dominant role played by science in modern society, scientists should be concerned with the ethical issues that their work opens up, and be wary of the human and environmental consequences of scientific research.Study SkillsAn acronym is pronounced as a word, as the letters in it are combined into syllables, while the letters in an initialism are pronounced individually.How do you read the following abbreviations? What do they stand for?LED light-emitting diodeBBC British Broadcasting CorporationCNN Cable News NetworkABC American Broadcasting CompanyATM Automated Teller MachineUPC Universal Product CodeBP British PetroleumCFO Chief Financial OfficerCOO Chief Operating OfficerEU European UnionURl Uniform Resource LocatorUFO unidentified flying objectUN the United NationsWB World BankIMF International Monetary FundTQM Total Quality ManagementUNESCO United Nations Educational, Scientific and Cultural OrganizationV AT Value Added TaxWIPO World Intellectual Property OrganizationIn the above list, LED, UNESCO, V A T, WIPO are acronyms.Writing SkillsPara 2. ThisPara 3: ButPara 4: The moral challenge of modern science reaches well beyond the ambiguity of new technologies…Para 5: understandingPara 6: But this is a profound misunderstandingPara 7: ThisPara 8: All of thisPara 9: transitional paragraphPara 10: By its very success and its impressive power, then,Para 11: as the ability of science to remake the natural world continues to expand, science itself, or at least our concession to its authority, has left us increasingly powerless to decide how best to use our novel mastery.。
外研社必修二unit 6单词表
Unit 6 单词表1. 美容院 - beauty salon2. 男服装 - men's wear3. 女式服装 - women's wear4. 精品 - boutique5. 时装店 - fashion store6. 一流的 - top-of-the-range7. 推销员 - salesperson8. 打折 - on sale9. 顾客 - customer10. 试衣间 - changing room11. 收银台 - cash desk12. 签账 - bill13. 付账 - pay the bill14. 收银员 - cashier15. 牌价 - price tag16. 回抠 - discount17. 货架 - shelf18. 尺码 - size19. 现金 - cash20. 信用卡 - credit card根据上面的单词表，本单元主要涉及到购物、时尚和美容等方面的词汇。
在当今社会，人们对时尚和美容的关注越来越多，因此这些词汇在日常生活中使用频率也相对较高。
接下来我们将逐一介绍这些单词的具体意思和用法。
1. 美容院 - beauty salon美容院是为顾客提供美容服务的场所，通常包括美发、美甲、美容等项目。
在美容院，顾客可以享受到各种专业的美容服务，让自己变得更加美丽和自信。
2. 男服装 - men's wear男式服装是指专门为男士设计的服饰。
在时装店或精品店中，常常可以看到各种时尚的男式服装，例如西服、衬衫、裤子等。
3. 女式服装 - women's wear女式服装则是专门为女士设计的服饰。
时尚的女式服装能够让女士展现出自己的魅力和个性，因此在时装店中女式服装的种类也是非常丰富多样的。
4. 精品 - boutique精品店通常指的是销售高档时装或配饰的小型店铺。
与普通的服装店不同，精品店中的商品往往设计精良、品质上乘、价格较高，因此吸引了众多追求时尚和品质的顾客。
新理念高职英语实用教程2第二单元
Part
Part
Part
1
2
3
4
5
6
Lead-in
Listening
＆
Reading
Speaking
Grammar
Watching & Performing
Applied Writing
Unit 2
Fashion
23
Unit 2
Fashion
24
Part Ⅲ
Text A Intensive Reading
Unit 2 Fashion
新理念高职英语——实用教程（2）
CONTENTS PAGE 目录页
Part
Part
Part
Part
Part
Part
1
2
3
4
5
6
Lead-in
Listening
＆
Reading
Speaking
Grammar
Watching & Performing
Applied Writing
casual clothes loose pants
peep-toe shoes
classic style suit
catwalk
skinny jeans old-school sneakers
fashion icon
accessory
Unit 2
Fashion
5
_____________
_____________
B: Believe it or not, they look cute, but they are not very practical.
体验商务英语综合教程3第二版-重点词汇
体验商务英语综合教程3第二版-重点词汇体验商务英语综合教程3 第二版重点词汇Unit1P6 AValue for money 花钱值得luxurious 奢侈的，豪华的timeless 不受时间影响的Well-made 做工考究的top of the range 高端的durable 耐用的inexpensive 便宜的cool 酷的Reliable 可靠的stylish 流行的(有型个性)fashionable时髦的（潮流时尚）Well-designed 精心设计的P7 ABrand loyalty 品牌忠诚度 the tendency to always buy a particular brandbrand image 品牌形象 the ideas and beliefs people have about a brandbrand stretching 品牌扩张 using an existing name on another type of productbrand awareness 品牌意识 how familiar people are with a brandbrand name 品牌名字 the name given to a product by the company that makes itproduct launch 产品发布 the introduction of a product to the marketproduct lifecycle 产品生命周期 the length of time people continue to buy a productproduct range 产品范围 the set of products made by a companyproduct placement 植入式广告 when products are used in films or TV programmesproduct endorsement 产品代言 the use of a well-known person to advertise productsBrand positioning 品牌定位P8Gross margins 毛利润Manufacturing 制造业Solely 唯一的Low-cost market 低成本市场Outsources 外包Licensing arrangement 特许授权Flagship store 旗舰店Offshore 离境；海外Country of origin 原产地Identify the marker 确定产品来源或制造者Simplify product handing 简化产品，操作和追踪Organize accounting 帮助组织进存货和做会计记录Offer legal protection 提供法律保护Reading1 mass market 大众市场 niche market 缝隙市场/利基市场2 a steep climb 急剧攀升3 stem from 来自，起源于（因为）4 mass unrest 大规模骚乱5 mid-flight 飞行途中6 be at fault 对某事负责7 cabin ventilation 客舱通风设备8 optimum 最适宜的9 aviation fuel 航空燃料10 be in the front line 奋战在第一线的人11 stiffer penalty 更严厉的惩罚12 concession 让步P19 skillsExtension 分机Be engaged 太忙而不能接电话，繁忙/电话占线UNIT3P22A reserved parking space 专用车位Flying business class 商务舱Have fixed working hours 有固定的工作时间P23Subsidiary子公司Head office 总公司Call centre 呼叫中心Distribution centre 分配中心Warehouse仓库Branches/outlets分店分销店Bureaucratic 官僚主义的Bureaucracy 官僚主义Centralised 中央集权的Conservative 保守的Decentralised 权力下放Democratic民主的Hierarchical 等级制度的Hierarchic 等级制度Impersonal 没有人情味的Marketing-driven 以市场为导向Progressive 进步的革新的P24Cutting-edge 尖端的前沿的Key ingredients 关键要素Budget report 预算报告Eliminated all perks and status symbol 取消特权和身份符号Rigorous exam 严格的考试Time management时间管理，budgeting，people skill 人际交往Decentralising responsibility and authority 下方责任和权利Autonomy 自主性Accountability 责任感Performance benchmarks 评判的标准Rate=evaluateP25Measuring performance业绩测定Benchmarks 基准merge 兼并Unit4P31Bottom line 底线Reinvent 改造Discount store 折扣商店Speciality retailers 专门零售商Discounter 折扣Floor space 房屋面积，建坪Vendor 小贩Booth 售货棚，临时货摊Seducing 吸引Merchandise 商品；货物；Upgraded 升级Fitting room 试衣间Lounge area 休息区Computer kiosk 公用电脑亭Shopping carts 手推车Wholesalers 批发商Retailers 零售商Kiosk 小卖部P33 ADownsize 缩小Downgrade 降级Decentralise 权力下放Deregulate 解除管制；解除控制；Upgrade 提升Reorganise 重组Retrain 重新教育，再教育；Redevelop 重建，重新开发；Relaunch 重启relocate 迁移；重新安置；Restructure 重建；调整；重组；B1.It is now so expensive to rent offices in the city center that many companies are relocating to the suburbs.2.The company has recently had to downsize its workforce. Reducing the number of employees is the best way to stay profitable in the current economic climate.3.Excellent customer service is vital to keep up with the competition. The company has introduced new working practices and is retraining all part-time staff.4.The seating plan in our office has been reorganized to accommodate new staff.5. Our product hasn’t been selling well recently. The marketing team has decided to relaunch the product with a more up-to-date image.6. The company has noticed that too many decisions are made at head office.It is decentralizing the decision-making process so that branch managers are more involved at an earlier stage.7. The company has finalized the plans to redevelop the disused car park site. It is going to become a model in three-storey office block.8. The most successful change in Our company was the decision to restructure the company hierarchy. Now there is more opportunity for promotion.P35Open-plan-office 开放式办公室Hot-desking 办公桌轮用制Unit5毛利润Gross margin:diference between the selling price of a product and the cost of producting it经济衰退 recession: a period of time when business activity decreases because the economy is doing badly股份 shares: equal parts into which the capital or ownership of a company is divided欠款debt: money owed by one person or organisation to another person or organisation .股票市场 stock market: a place where company shares are bought and sold .投资 investment: money which people or organisations put into o business to make a profits每股收益 earings per share are a company's profits divided by the number of its shares预测 A forecast is a discription of what is likely to happen in the future .破产 bankruptcy is when a person or organisation is unable to pay their debts利息 A dividend is a part of the profits of a company paid to the owner of shares税前利润 Pre-tax profits are the money a business makes before payment to the goverment收入 Revenues are money which businesses receive selling goods and servicesIn our home markets it has been another excellent year. forecast for Pre-tax profits are up by ￡ 23 million, and the ____forecast_______ _____________ the next quarter is equally good. Profits from abroad are down because of a _____recession_______ recession in Japan. However, our performance overall has been good, and the __earnings per share__ have dividend will be increased to 4.3p increased to 26.4p and the _____dividend______ per share, which will please our shareholders. We plan to issue new ___shares______ in order to finance expansion in Asia. We also plan to increase our __investment__ in plant and equipment before entering the Chinese market. We are particularly pleased with our performance in France and Germany where ___profits_______ have increased. As a result of using a new distributor, our costs fell, giving us a ________ gross margin_______ of 40 percent on our main product line. We will use any extra cash debt to reduce the level of our _debt______. Our performance in Italy should improve significantly following the _______ bankruptcy_____ of our biggest competitor. However, we should not become too satisfied with our share price as economic __revenues__ will continue to conditions remain uncertain and the __revenues_________ reflect this. Share prices will not rise in the short term.Unit8These days many applicants submit their(1)CV/resume speculatively to companies they would like to work for. In other words, they do not apply for an advertised job but hope the employer will be interested enough to keep their CV on fileand contact them when they have a vacancy. When replying to an advertisement, candidates often fill in a/an (2)application form and write a/an (3)covering letter. The employer will then invite the best candidates to attend a/an(4)interview. Sometimes candidates will take a/an(5)psychometric test before the interview to assess their mental ability and reasoning skills. These days it is normal for successful candidates to have to work a/an(6)probationary period in a company. This is usually three or six month; after that they are offered a permanent post.Unit9书78页Barriers障碍 open borders开方便接 free port 自由港Developing industries 新兴行业 dumping 倾销 tariffs 关税Strategic industries 战略性行业 restrictions 限制Quotas 定额 laisser-faire 自由放任 liberalise 使自由Customs 海关 deregulation 解除管制 subsidise 补贴Regulations 监管市场 government intervention 政府干预。
英国CSM服装设计专业申请攻略
申请Fashion Womenswear MA需要填写一份完整的申请表、个人陈述书、正式成绩单、雅思成绩、推荐信、护照扫面件、作品集。
2、语言要求
Fashion Womenswear BA：雅思6，均分不低于5.5。
Fashion Womenswear MA：雅思6.5，均分不低于5.5。
3、作品集
根据中央圣马丁艺术与设计学院的要求，在作品集的创作中学生需要充分显示自己的专业技能，包括打样、制版、立裁等方方面面。要创作出符合圣马丁标新立异风格的作品，学生就要打破传统观念的桎梏，灵感要新颖、巧妙、有突破性。
在作品集中学生要表达出自己的想法及设计风格，并能够在作品中体现出是怎样逐步将作品完善的。这就要求学生有足够的能力和时尚敏感度去发挥自己的创作想法。同时还需要通过作品来体现出对专业技能的学习掌控能力。
中央圣马丁CSM服装设计专业申请攻略
中央圣马丁服装设计专业,CSM服装设计专业
中央圣马丁艺术与设计学院（Central Saint Martins College of Art and Design），世界四大时装设计学院，默认英国最好的艺术设计学校，盛产大牌时装设计师，Dior、Gucci等国际大牌偏爱的招聘院校，让无数想要学习服装设计专业的艺术生为之疯狂。那么中央圣马丁CSM服装设计专业好申请吗？维欧艺术留学简单给大家介绍一下：
以上就是维欧艺术留学针对“中央圣马丁CSM服装设计专业申请攻略”的相关介绍，希望能够帮助到对申请服装设计专业留学感兴趣的小伙伴。
整个课程关注专业化、创新、创造力的开发，以及实现学生的设计理念。学生将学习相关基本技能，包括调研方法、平面图案切割、造型、服装结构、剪裁、精加工过程以及完成、技术规范、说明和展示。
unit-2-Trends-and-Fads精讲
本名程国荣，江 西鄱阳人氏，曾 在浙江宁波流浪 数年
这是网友给犀利哥的评价：
他那忧郁的眼神，让人唏嘘的胡碴子，那帅到无敌的风衣，还有那杂乱的 头发，迅速秒杀了观众。欧美粗线条搭配中有着日韩系的细腻，绝对熟谙 混搭之道，不输藤原浩之流。发型是日本最流行的牛郎发型，外着中古店
淘来的二手衣服搭配LV最新款纸袋。 从视觉色彩搭配上讲，腰带是画龙点睛之笔。然而这根腰带绝非那些上班 族小白领所能承受得起的，全球限量版发行的GUCCI混色系腰带，只有那
言，组长归纳，选出队员表演; 3.每个组依次表演。
情境体验-角色扮演
Presentation ： Each group show their performance.
情境体验-角色扮演
教师总结： 1. Good points. 2. Students should pay more attention to
tendency n. 趋势,倾向 tendency to sth 趋向；趋于 tend vi. 趋向，倾向；照料，照顾
vt. 照料，照管
50年代麻花辫
60年代结婚照
80年代
90年代
21世纪“千面女郎”
“四六分”的郭富城，和“三七分” 的林志颖
96年《古惑仔》
流星花园
莫西干头
日系
speaking ability.
Unit 2
These days, lifestyles have a tendency to change so fast. It is more than just clothing and hairstyles that are in style one year and out of date the next; it's a whole way of living.
英语作文对时尚的了解初中
Fashion is a dynamic and everchanging aspect of our lives that reflects our personal tastes, cultural influences, and societal norms. As a middle school student, understanding the concept of fashion can be both exciting and enlightening. Here are some key points to consider when exploring the world of fashion:1. Definition of Fashion: Fashion is not just about wearing clothes its a form of selfexpression that can convey who we are and what we stand for. It includes clothing, accessories, hairstyles, makeup, and even body language.2. Historical Influences: Fashion has evolved over centuries, influenced by historical events, cultural shifts, and technological advancements. Understanding the history of fashion can help appreciate its significance and how it has shaped our current styles.3. Cultural Significance: Different cultures have unique fashion traditions that are deeply rooted in their history and beliefs. Exploring fashion from around the world can broaden our understanding of different societies and their values.4. Fashion Trends: Trends come and go, influenced by celebrities, designers, and social media. Keeping up with current trends can be fun, but its also important to develop your own style that reflects your personality.5. Sustainability: With growing awareness of environmental issues, sustainable fashion is becoming more important. This involves choosing clothes made from ecofriendly materials and supporting brands that prioritize ethical practices.6. Personal Style: Developing your own personal style is about finding what makes you feel comfortable and confident. Its about experimenting with different looks and finding what suits you best.7. Fashion Industry: The fashion industry is a major global business, involving designers, manufacturers, retailers, and consumers. Understanding how the industry works can help you make more informed choices about the clothes you buy.8. Body Positivity: Fashion should be inclusive and celebrate all body types. Its important to promote body positivity and challenge unrealistic beauty standards.9. Fashion and Technology: Technology plays a significant role in fashion, from the design process to how we shop and share our style online. Staying updated on technological advancements can help you stay ahead in the fashion game.10. Career Opportunities: For those interested in fashion as more than just a hobby, there are many career paths available, including fashion design, merchandising, styling, and fashion journalism.In conclusion, fashion is a multifaceted subject that goes beyond the surface level of clothing and trends. Its a reflection of our identity and our connection to the world around us. As a middle school student, exploring fashion can be a way to express yourself, learn about different cultures, and even consider future career paths.。
美国纽约时装学院
美国纽约时装学院纽约时装学院是国际著名的服装与艺术设计院校，成立于1944年，位于纽约市曼哈顿区。
开设专业涉及如时装设计、广告设计、电脑动画及互动媒体、织物设计、室内设计、时装摄影、时尚产品管理等。
当时的学生只有100人左右，开设的相关学科只有科学管理和设计。
fit的创始人莫蒂默（mortimer c ritter）希望学院成为“一座像mit麻省理工学院一样的设计学院”。
因此经过不懈的努力，fit已经成为具有丰富的成功的历史，在纽约城市经济的冲击下仍然持久屹立的著名学府。
纽约时装学院发展历史1944年，纽约时装学院是是国际著名的服装与艺术设计院校成立。
1951年，fit成为纽约市第二大的州立学院。
1953年，学院实施免学费的公立制度。
1959年，学院搬至纽约市中心，这也是学院的地址。
1970年，fit被正式授权颁发文理学士、硕士学位证书。
立思辰留学360介绍，在经历了数十年的成长后，fit已经拥有正式学生11000人，开设专业涉及30多个不同领域。
专业内容紧贴时尚脉搏，如时装设计、广告设计、电脑动画及互动媒体、织物设计、室内设计、时装摄影、时尚产品管理等。
纽约时装学院学校优势1. 建筑很美，闹中取静。
麻雀虽小，五脏俱全的校区。
2. 因地制宜，实践丰富。
千万别去大小农村学时尚，奢侈品等专业，在郊区的也别。
课程中间，老师凭借自己的资源带学生体验multibrand showroom, 服装咨询公司。
3. 资源强大。
学校自带museum，时不时有不同主题的展览。
图书馆里可以免费得到世界各大时尚趋势咨询公司的预测信息，还可以看到各种先锋的杂志，比如purple。
4. 专业性的干货多，方便应用。
谈判课（ fm 231 ― strategies of selling ）的老师的案例都围绕服装产业的买卖；数学（ fm 224 ― merchandising math applications ）课的内容也是围绕服装商品的进销存展开的计算；fashion jounalist（ fm 228 ― the business of fashion styling ）是全讲时尚博主的博客的运营；都是非常接地气一毕业就能用上的内容，那些排名靠前的商学院的时尚管理课可能为教你如何做服装品牌的ceo，。
英国高校StudyAbroad交换学生计划开启
英国高校StudyAbroad交换学生计划开启英国伦敦艺术大学时尚学院每年都会开设独一无二的StudyAbroad交换学生计划，针对全球在校生、毕业生或欲转换职业道路的在职人士，提供前往伦敦进修艺术设计与时尚相关课程的机会。
和出国一起来看看英国高校StudyAbroad交换学生计划开启。
StudyAbroad开设FASHIONPRODUCTDESIGN、FASHIONBUSINESS、FASHIONMEDIAANDMUNICATION三大课程种类，课程长度为14周，可以选择最少12、最多16学分的课程。
FASHIONPRODUCTDESIGN课程如下：FashionHistoryandArtefactBritishCulturalStudiesTheoreticalandContemporaryFashionStudiesDrapingShoeMakingMenswearDesignFootwearDesignCorsetryMillineryCreativeVisualCommunicationFashionStylingStartaFashionLabelFashionDrawingFashionSpeedSketchingFASHIONMEDIAANDMUNICATION课程如下：FashionHistoryandArtefactBritishCulturalStudiesTheoreticalandContemporaryFashionStudiesFashionPhotographyFashionStylingFashionEditorialMakeupCreativeVisualCommunicationFashionJournalismCreativeDirectionforFashionMediaFashionPublicRelationsSocialMediaandOnlineCommunicationFashionMarketingintheUKFASHIONBUSINESS课程如下：FashionHistoryandArtefactBritishCulturalStudiesTheoreticalandContemporaryFashionStudiesBuyingandProductDevelopmentFashionStylingCreativeVisualCommunicationFashionEntrepreneurshipandLuxuryBrandManagementGarmentTechnologyandEthicsFashionPublicRelationsVisualMerchandisingFashionMarketingintheUKTrendForecastingFashionSpeedSketchingSocialMediaandOnlineCommunicationFashionDrawing在校生申请所有课程在校成绩GPA至少3.0（以上）且申请者须年满18岁。
【艺术类院校大学英语第二册】课文翻译及课后答案
南京艺术学院第二册英语课文翻译（1~10）第一单元你去过古玩店吗？如果你能像买家那样博学，你就有可能买到不同凡响但又很便宜的东西。
幸运的发现古玩店对许多人来说有一种特殊的魅力。
高档一点的古玩店为了防尘，把文物漂亮地陈列在玻璃柜子里，那里往往令人望而却步。
而对不太装腔作势的古玩店，无论是谁都不用壮着胆子才敢往里进。
人们还常常有希望在发霉，阴暗，杂乱无章，迷宫般的店堂里，从杂乱地摆放在地面上的，一堆堆各式各样的破烂货里找到一件稀世珍品。
无论是谁都不会一下子就发现一件珍品。
一个到处找便宜货买的人必须具有耐心，而且最重要的是看到珍品时要有鉴别珍品的能力。
要做到这一点，他至少要像古董商一样懂行。
他必须像一个专心致志进行探索的科学家一样抱有这样的希望，即终有一天，他的努力会取得丰硕的成果。
我的老朋友弗兰克哈利戴正是这样一个人。
他多次向我详细讲他如何只花50英镑便买到一位名家的杰作。
一个星期六的上午，弗兰克去了我家附近的一家古玩店。
由于他从未去过那儿，结果他发现了许多有趣的东西。
上午很快过去了，弗兰克正准备离去，突然看见地板上放着一只体积很大的货箱。
古董商告诉他那只货箱刚到不久，但他嫌麻烦不想把它打开。
经弗兰克恳求，古董商才勉强把货箱撬开了。
箱内东西令人失望。
除了一柄式样别致、雕有花纹的匕首外，货箱内装满了陶器，而且大部分都已破碎。
弗兰克轻轻地把陶器拿出箱子，突然发现在箱底有一幅微型画，画面构图与线条使他想起了一幅他所熟悉的意大利画，于是他决定将画买下来。
古董商漫不经心看了一眼那幅画，告诉弗兰克那画值50英镑。
弗兰克几乎无法掩饰自己兴奋的心情，因为他明白自己发现了一件珍品。
那幅不大的画原来是柯勒乔的一幅未被发现的杰作，价值几十万英镑。
第二单元无论是男人、女人还是儿童，都可以从他们的衣着和外表的其他方面感受到时尚的影响。
时装流行的原理时尚一直在变化和发展。
时尚的五条基本原理是识别时尚及其流行趋势的基础。
这些时尚原理保持不变。
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