商品经营英语期末试题A

2020-2021商务英语期末试题A卷、答题卡及答案

适用于商务英语专业 20级班共印制份北京XX 职业学院2020 — 2021学年第一学期高职期末考试《剑桥商务英语1》试卷 A 卷Part I TranslationDirections: This part is to test your ability to translate. Please translate the English given below into Chinese on your answer sheet. (30%)1. user-friendliness2. acquire a factory3. management consultant4. place an order5. total sales prices6. cash on delivery7. penalty charges8. mail order9. cash flow 10. personnel department 11.quality product 12. interior design 13.semi-private facilities 14.wine tasting 15.rish assessment Part II. Sentence CompletingDirections: This part is to test your ability to complete sentences with proper prepositions verbs or nouns. (20%)1. Our cash flow problems meant paying financing costs in the form of interest ____ a loan.2. We can ’t pay __ our supplies.3. Is there a discount if we pay __ cash?4. They offer a discount if we pay__ 10 days.5. It pays to stay loyal __ the brand.6. The bill includes the cost__ labor.7. We’re competing __ other supermarkets. 8. We’re committed __ customer service.9. We should learn to __ responsibility. (承担；肩负起)10. Our company sets up four __________ this year. (分公司)Part III ClozeDirections: This part is to test your ability to comprehend passages correctly. Please choose one answer from A, B C and D to fill in the blanks. (20%) TO: All Heads of Department Re: Waste ManagementIt has come to the boards ’ notice that the company wastes far too __1__ paper in its offices and that not __2__ is being done to address __3__ situation. Therefore, the company has recently drawn up a formal waste management policy for __4__ offices in the group. In the future, __5__ Head of Department will be asked to write a brief waste management report __6__ month. The report will include __7__ detailed information about the previous month’s progress and proposedtargets for __8__ following month. The report will also give __9__ information about current practices for the collection and separation of waste. __10_ expenditure that arises from these reports will be charged to each department’s Health & Safety budget. We would like to thank you for your cooperation in this matter.1 A. many B. much C. plenty2 A. all B. any C. enough3 A. that B. this C. these4 A. all B. each C. any5 A. a B. each C. all6 A. any B. all C. every7 A. much B. enough C. both8 A. this B. that C. the9 A. some B. much C. several10 A. An B.Any C. ThisPart IV Reading ComprehensionDirections: This part is to test your reading ability. You should read the export reports about four job advertisements, and find out which company each sentence 1-7 refer to. Write A, B, C or D for each sentence. You will need to use some of the letters more than once. (14%)ABCD1. A knowledge of computer skills would help you get this job..2. This company likes to promote people from within the firm.3. The successful applicant must be prepared to work long hours in this job.4. Previous experience is not necessary for this job.5. In this job, the official working hours will change from week to week.6. In this job, you would have to report to more than one person.7. This job would be unsuitable if you were looking for long-term employment.Part V WritingDirections ：This part is to test your ability to do practical writing. (16%)Topic OneYou work in the Students ’ Union and you are to write a report concerning the feasibility of English Corner activities in our college. Please pay attention to the format of reports and make sure that your real name does not appear in your report.《剑桥商务英语》答题纸A卷Part I Translation (30%)1-5 ___________/____________/_____________/_____________/_____________6-10 ___________/____________/_____________/_____________/_____________11-15 ___________/____________/_____________/_____________/_____________Part II. Sentence Completing (20%)1-5 ___________/____________/_____________/_____________/_____________6-10 ___________/____________/_____________/_____________/_____________Part III Cloze (20%)1-5 ___________/____________/_____________/_____________/_____________6-10 ___________/____________/_____________/_____________/_____________Part IV Reading Comprehension (14%)1-5 ___________/____________/_____________/_____________/_____________6-7 ___________/____________Part V Writing (16%)_______________________________________________________________________________ _______________________________________________________________________________ _______________________________________________________________________________ _______________________________________________________________________________ _______________________________________________________________________________ _______________________________________________________________________________ _______________________________________________________________________________ _______________________________________________________________________________ _______________________________________________________________________________ _______________________________________________________________________________ _______________________________________________________________________________ _______________________________________________________________________________ _______________________________________________________________________________ _______________________________________________________________________________ _______________________________________________________________________________ _______________________________________________________________________________ _______________________________________________________________________________ _______________________________________________________________________________ _______________________________________________________________________________ _______________________________________________________________________________ _______________________________________________________________________________ _______________________________________________________________________________ _______________________________________________________________________________ _______________________________________________________________________________ _______________________________________________________________________________ ______________________________________________________________________________________________________________________________________________________________ _______________________________________________________________________________ _______________________________________________________________________________ _______________________________________________________________________________《剑桥商务英语》答案A卷Part I TranslationDirections: This part is to test your ability to translate. Please translate the English given below into Chinese on your answer sheet. (30%)1.用户友好型2.收购工厂3.管理顾问4. 下订单5.总销售价格6.货到付款7.罚金8.邮购9.现金流10.人事部门11.优质产品12.内部设计13.半私人设备14.品酒会15.风险评估Part II. Sentence CompletingDirections: This part is to test your ability to complete sentences with proper prepositions verbs or nouns. (20%)1-5 on for in within to6-10 of with to shoulder subsidiariesPart III ClozeDirections: This part is to test your ability to comprehend passages correctly. Please choose one answer from A, B C and D to fill in the blanks. (20%)1-5 BCBAB6-10 CCCABPart IV Reading ComprehensionYou will need to use some of the letters more than once. (14%)1-5 ABDBC 6-7 ACPart V WritingDirections：This part is to test your ability to do practical writing. (16%)略。

2023年货代英语期末考复习题库

1、( A )fluctuate with market conditions of supply and demand.A. Tramp ratesB. Liner freight ratesC. Fixed costsD. Stowage factors2、Freight forwarders are mainly concerned with( C ).A. market pricesB. variable costsC. tramp ratesD. liner freight rates3、( C )refers to the average number of cubic meters required to stow one ton of a commodity.A. MaintenanceB. ScoresC. Stowage factorD. Commodity4、An additional sum added to the usual amount or cost is called( D ).A. expenseB. costC. rateD. surcharge5、(A)refers to general cargo listed in a number of Bill of Lading each consisting of different commodities.A. Break bulk cargoB. Containerized cargoC. BoomD. Recession6、A shipping note is issued by(C)to the carrier requesting allocation of shipping space.A. the carrierB. the agentC. the shipperD. the port authorities7、A sea waybill is the replacement of the traditional ocean ( B )A. letter of indemnityB. bill of ladingC. cargo manifestD. master's receipt8、Which of the following documents is a commitment made by the shipper to ship the goods and to serve as a basis for preparation of the bill of lading? ( D )A. A manifestB. A shipping noteC. A seaway billD. A cargo manifest9、Which of the following can be subsequently exchanged for the bill of lading?( D )A. Letter of indemnityB. Mate’s receiptC. Cargo manifestD. Master’s receipt10、Which document provides the information relating to the voyage such as name of vessel，port of shipment/trans-shipment/destination，and terms of contract?( A )A. Bill of ladingB. A stowage planC. A cargo manifestD. mate's receipt11、Even though the basic components are more or less the same,( A ) of the components varies from agreement to agreement.A. the allocationB. the distributionC. the combinationD. the levels12、Among the cost factors，which factor depends on the size of the business generally and the engagement in the individual vessel?(D)A. Capital costsB. Costs of insuranceC. Travel costsD. Administrative costs13、In a contract of carriage，who may direct a claim against the parties involved in the charier agreement?( D )A. The shipperB. The MasterC. Third partiesD. The owner14、If some components are not discussed or inserted into the written contract, the problem can be solved through ( A )A. the court or arbitratorB. the third partyC. the carrierD. the shipper15、According to the article，( D)is the key point which can settle the most disputes between the parties in the long term contactA. the good business modelB. good cooperationC. good market shareD. negotiation假如你是A货运代理有限企业海外拓展部业务员，通过FIATA得知美国旳A海运有限企业负责代理当地旳众多从中国福建启运旳FOB货，你司想成为A企业在福建旳合作伙伴，试写一封函电，表明你司旳合作意图，并简介你司旳状况阐明你司旳优势。

外贸英语试题a及答案

外贸英语试题a及答案外贸英语试题A及答案一、选择题（每题2分，共20分）1. What is the most common mode of payment in international trade?A. Cash on deliveryB. Letter of CreditC. ConsignmentD. Barter2. Which of the following is not a term of international trade?A. FOBB. CIFC. EXWD. COD3. What does "CIF" stand for?A. Cost, Insurance and FreightB. Cost, Insurance and Freight to the PortC. Cost, Insurance, and Freight to the Port of DestinationD. Cost, Insurance, Freight, and Commission4. In which situation would a seller be most likely to use a Letter of Credit?A. When the buyer is a well-known company with a good reputationB. When the buyer is a new customer with no established credit historyC. When the buyer prefers to pay in cashD. When the buyer is in the same country as the seller5. What is the meaning of "T/T" in international trade?A. Trade TermsB. TelecommunicationC. Transfer of TitleD. Telegraphic Transfer6. The term "L/C" refers to:A. Land CertificateB. Letter of CreditC. License CertificateD. Legal Contract7. Which of the following is a document required for export?A. Bill of LadingB. Purchase OrderC. InvoiceD. All of the above8. What does "B/L" stand for?A. Bill of LoadingB. Bill of LandingC. Bill of LadingD. Bill of Lading and Landing9. The term "D/P" in international trade refers to:A. Document against PaymentB. Direct PaymentC. Discounted PaymentD. Draft Payment10. Which of the following is not a risk associated with international trade?A. Currency fluctuationB. Political instabilityC. Quality of goodsD. Market demand答案：1. B2. D3. A4. B5. D6. B7. D8. C9. A 10. D二、填空题（每空1分，共10分）1. The term "EXW" means the buyer takes over the goods at the seller's premises, and the _______ is responsible for all the costs and risks from that point.2. When a seller agrees to "FOB" terms, it means the goods are considered delivered when they pass over the ship's rail at the port of _______.3. A "Proforma Invoice" is a document that serves as a preliminary invoice, providing details of the goods, agreed prices, and _______ terms.4. The "B/L" is a contract of carriage between the shipper and the carrier, which is evidence of the receipt of goodsfor transportation and specifies the terms of the _______. 5. The "L/C" is a document issued by a bank at the request of the buyer, which guarantees payment to the seller upon fulfillment of the _______ terms.6. When a buyer requests "D/P" terms, it means that thedocuments will be released to the buyer only upon receipt of the _______.7. The "CIF" term includes the cost of the goods, insurance, and all transportation costs to the _______ port of destination.8. The risk of loss or damage to the goods passes from the seller to the buyer when the goods have been delivered on board the vessel, which is referred to as "passing of_______."9. The "T/T" payment method is often used for smaller transactions where the buyer and seller have a good business relationship and trust each other, allowing for a quick and _______ payment method.10. In international trade, "COD" stands for "Cash on Delivery," which means the buyer pays for the goods in cash upon _______.答案：1. seller2. shipment3. payment4. carriage5. credit6. payment7. named8. risk9. convenient 10. delivery三、简答题（每题5分，共30分）1. What are the advantages and disadvantages of using a Letter of Credit in international trade transactions?2. Explain the difference between "FOB" and "CIF" terms in international trade.3. What is the purpose of a Bill of Lading, and why is it considered a crucial document in international trade?4. Describe the process of a typical international trade transaction from the perspective of the seller。

商务英语期末试题及答案

商务英语期末试题及答案Introduction:Commercial English is a vital skill in today's globalized business world. This article presents a set of final exam questions and their corresponding answers related to the field of Business English. The format of the article will be divided into several sections, providing concise and organized information to enhance readability and comprehension. Without further ado, let us delve into the Business English final exam questions and answers.Section 1: Vocabulary1. Define the following terms:(a) Market segmentation: Market segmentation refers to the process of dividing a market into distinct groups of consumers who share similar characteristics, needs, or preferences. This enables businesses to tailor their marketing strategies to target specific consumer segments effectively.(b) Key performance indicators (KPIs): KPIs are measurable values that indicate the performance and progress of an organization towards its objectives. They help evaluate and track the success of various business activities and initiatives.(c) Supply chain management: Supply chain management involves the coordination and oversight of all activities, processes, and resources involved in the production, distribution, and delivery of goods and services from the initial sourcing of raw materials to the final consumption by customers.(d) Intellectual property (IP): Intellectual property refers to intangible creations of the mind, such as inventions, designs, literary works, and trademarks, that are legally protected against unauthorized use or reproduction.Section 2: Reading ComprehensionRead the following passage and answer the questions that follow:Passage:In today's competitive business landscape, effective communication plays a crucial role in building successful relationships with clients, suppliers, and colleagues. Communication skills encompass both verbal and non-verbal aspects.Questions:1. Why is effective communication important in the business world?Effective communication is essential in the business world as it facilitates the exchange of information, ideas, and instructions among individuals and teams. It helps build relationships, resolves conflicts, and boosts efficiency and productivity within organizations.2. What are some elements of effective communication?Some elements of effective communication include clarity, conciseness, active listening, non-verbal cues, and empathy. Clear and concise messages help ensure understanding, while active listening and non-verbal cues (such as body language and facial expressions) enhance comprehension and fosterrapport. Empathy allows individuals to understand and relate to the emotions and perspectives of others, facilitating effective communication.Section 3: GrammarIdentify and correct the errors in the following sentences:1. The company's success depend on its employees' dedication and hard work.Correction: The company's success depends on its employees' dedication and hard work.2. Each of the managers were asked to submit their reports by the end of the week.Correction: Each of the managers was asked to submit his or her report by the end of the week.3. We should avoid using jargons and acronyms that might confuse the clients.Correction: We should avoid using jargon and acronyms that might confuse the clients.Section 4: Business WritingCompose an email to a potential client, introducing your company and services, and inviting them to a meeting:Dear [Client's Name],I hope this email finds you well. My name is [Your Name], and I am a representative of [Your Company]. I recently came across your company's profile and was impressed by its industry reputation and achievements.At [Your Company], we specialize in providing comprehensive business solutions tailored to meet the unique needs and challenges of our clients. With a team of experienced professionals and a proven track record of success, we have helped numerous businesses optimize their operations and maximize their growth potential.I would like to take this opportunity to invite you and your team for a meeting where we can discuss how [Your Company] can support and contribute to the success of your organization. Our team is well-equipped to provide strategic insights, innovative solutions, and personalized guidance to address your specific goals and objectives.Please let me know if you would be available for a meeting at your earliest convenience. I would be more than happy to schedule a time that suits your busy schedule. I am confident that our partnership can yield mutually beneficial results.Thank you for considering [Your Company] as your trusted business partner. I look forward to the opportunity of meeting you in person and discussing our potential collaboration.Warm regards,[Your Name][Your Title/Position][Your Company]Conclusion:In conclusion, Business English is a vital skillset for professionals in today's interconnected and fast-paced business environment. This article provided a sample set of final exam questions and their corresponding answers to help enhance understanding and knowledge in the field of Business English. By mastering vocabulary, reading comprehension, grammar, and business writing, individuals can excel in effectively communicating and conducting business in the global marketplace.。

商品经营英语期末卷

商品经营英语期末试卷姓名___________ 分数_________一、英汉互译(15×1分)1.Thanksgiving _____________2.stainless______________3.advertising_______________4.brand________________5.bargain__________________6.promotion____________7.parking__________________ 8.customer_____________9.puffy____________________ 10.cotton______________11.咖啡_______________ 12美味的_________________13.20%________________ 14.36号（鞋子）___________15.流行的______________二、补充对话（10×1.5分）L:Good morning,ma’am.Can I help you?C:Good morning.I’m looking ______ a new jacket.L:Our jackets are over there next to coats and accessories.C:I like this jacket.Can I ______ it _______?L:Of course.The fitting rooms are over there.C:ThanksL:How _______ this one?C:Unfortunately,it doesn’t match.Do you have this in other _______?I need one that will ______ _______my blouse.L:Let me check.I think either of these two would go well with theblouse.C:This one is perfect.By the ________,what material is this skirt made _____?And is it machine _________?L:It’s 80%cotton, 20%polyester,and yes,it is machine washable.C:OK,I’ll take both of them.三、把正确翻译序号填在括号内。

《跨境电商英语》2套期末考试卷 AB卷期末测试卷带答案

《跨境电商英语》英语测试卷（一）（开卷、√闭卷、技能）（考试时间：120分钟）特别提示：诚信是一个学生的良好品德，本次考试保证不以任何形式作弊，你如确认，请在下面内□打“√”。

□同意□不同意I.Matching. (10%, 1 point each)Part 1: Match an item on the left with a description on the right andwrite the letters in the brackets.1. Cashmere scarf ( ) A. Small and Medium Enterprises2. B2C ( ) B. Wish3. SMEs ( ) C. Express Mail Service4. B2B ( ) D. 5.CISG ( ) E. Apparel and Accessories6. Cosmetics ( ) F. Convention on International Sales of Goods7. EMS ( ) G. Health and Beauty8. UPC ( ) H. Customer to Customer9. C2C ( ) I.A self-sufficient Instrument10. L/C ( ) J.Uniform Customs and Practice for Documentary Creditsnguage Appropriate and Accuracy (20%, 1 point each)There are 20 questions below. You are offered four choices marked with A, B, C and Dfor each question. Choose the most appropriate one and write the corresponding letter in the bracket.1. A (n) _________is a business letter seeking or offering the information about certain commodities or service and the trade terms as well.A. inquiryB. offerC. counter-offerD. email2. A reply to an inquiry is usually composed of three parts. Which of the following is the content of the second part?A. Expressing thanks for the inquiry.B. Expressing hopes of doing business.C. Making a deal with the other party.D. Providing all the information the buyers asked for as well as your product advantages.3. _____ are usually made by sellers to provide information about the commodities the buyer asked for.A. EnquiriesB. RepliesC. Business negotiationsD. Acceptances4. The trade terms are used for regulating both sellers and buyers by specifying their_____.A. tasksB. costsC. risksD. all of the above5. Under_____, the buyer bears the maximum responsibility.A. FOBB. CIFC. DDPD. EXW6. If the seller pays for the cost of transport and the cost of insurance to a destination, and wants to include these expenses in his sales price, he should adopt the trade term of______.A.CIPB. CFRC. CPTD. CIF7. Which of the following is not the characteristic of a letter of credit?A. A commercial credit.B. A self-sufficient instrument.C. A primary liability for payment.D. A pure documentary transaction.8. Why is an L/C called a self-sufficient instrument?A. an L/C is issued on the basis of the sales contract and is dependent on it.B. an L/C is based on the commercial credit which is generally considered less creditable.C. The bank has to pay if the documents presented comply with the terms and conditions of thecontract.D. The issuing bank need not refer to the sales contract when paying the L/C, because it is payable on its own terms and conditions.题号一二三四五六总分得分分数评卷人分数评卷人9. Which of the following statements is NOT true?A. The beneficiary in an L/C is usually the exporter.B. The negotiating bank in an L/C is usually the advising bank.C. The negotiating bank will send the documents to the paying bank.D. The documents are sent to the importer after the draft is honored10. Choose the best answer from the four choices marked A,B,C, and D according to the text.Which of the following platforms belongs to B2B?A. Made-in-ChinaB. WishC. D. Lazada11. What is Alibaba’s mission?A. Smarter shopping.B. Better living.C. Providing around-the-clock assistance for its customers.D. Making it easy to do business anywhere.12. When was AliExpress launched?A. In April 1999.B. In April 2010.C. In April 2009.D. In April 2016.13. What’s the future plan of AliExpress?A. To build the future infrastructure of commerce.B. To offer competitive prices.C. To be able to ship to over 200 countries.D. To be a company that lasts forever.14. A trade fair (trade show, trade exhibition, or expo) is an exhibition in which companies in a specific industry can showcase and demonstrate their __________________.A. latest products and servicesB. outdated products and servicesC. latest productsD. latest services15. An increasing number of trade fairs are happening online, and these events are called__________.A. actual tradeshowsB. organized exhibitionsC. virtual tradeshowsD. consumer fairs 16. Which of the following is not a characteristic of trade fairs?A. Only some trade fairs are open to the public.B. Some trade fairs can only be attended by company representatives and members of the press.C. Trade shows are classified as either “public” or “trade only”.D. All the trade fairs are open to the public.17. We are __________in importing medical equipment from your side.A. interestB. interestedC. interestingD. interests18. Which one listed below is not one of major Internet domains?_______.A. B2C (business –to-consumer)B. B2D(business-to-door)C. B2B（business-to-business）D. C2C(consumer-to-consumer)19.Today，many buyers and sellers also use e-mail to _______information，________Transactions，and ________other tasks related to electronic commerce.A. gather...execute...performB. perform...execute...gatherC. gather...perform...executeD. Execute...perform...gather20. Email conveys messages from one destination to another in a few seconds. Messages can containsimple ASCII text, or they can contain character formatting. ______Word -processing programs.A. good atB. Sufficient forC. similar toD. skilled inIII. Reading Comprehension. (40%, 2 point each)Passage OneToday, th ere’s hardly an aspect of our life that isn’t being upended by the tons of information available on the hundreds of millions of sites crowding the Internet, not to mention its ability to keep us inconstant touch with each other via electronic mail. “If th e automobile and aerospace technology had exploded at the same pace as computer and information technology,” says Microsoft, “a new car would cost about $ 2 and go 600 miles on a small quantity of gas. And you could buy a Boeing 747 for the cost of a pizza.”Probably the biggest payoff, however, is the billions of dollars the Internet is saving companies in producing goods and serving for the needs of their customers. Nothing like it has been seen since the beginning of the Industrial Revolution, when power-driven machines began producing more in a day than men could turn out in nearly a year. “We view the growth of the Internet and e-commerce as a global trend,” says Merrill Lynch, “along the lines of printing press, the telephone, the computer, and el ectricity.”You would be hard pressed to name something that isn’t available on the Internet. Consider: books, health care, movie tickets, construction materials, baby clothes, stocks, cattle feed, music, electronics, antiques, tools, real estate, toys, autographs of famous people, wine and airline tickets. And even after you’ve moved on to your final resting place, there’s no reason those you love can’t keep in touch. A company called Final offers a place for you to store “afterlife e-mai ls” you can send to Heaven with the help of a “guardian angel”.Kids today are so computer literate that it in fact ensures the United States will remain the unchallenged leader in cyberspace for the foreseeable future. Nearly all children in families with incomes of more than $75,000 a year have home computers, according to a study by the David and Lucile Packard Foundation. Youngsters from ages 2 to 17 at all income levels have computers, with 52% of those connected to the Internet. Most kids use computers to play games (some for 30 hours or more a week), and many teenage girls think nothing of rushing home from school to have e-mail chats with friends they have just left.What’s clear is that, whether we like it or not, the Internet is an ever growing part of our lives and there is no turning back. “The Internet is just 20% invented,” says cyber pioneer Jake Winebaum. “The last 80% is happening now.”1. What can we learn from the Microsoft's remark?A．Today's cars and airplanes are extremely overpriced．B．Information technology is developing at an amazing speed．C．Information technology has reached the point where improvement is impossible．D．There is more competition in information technology industry than in car industry．2.According to the author，the biggest benefit of the Internet is thatA. It saves companies huge amounts of moneyB. It speeds up profit makingC. It brings people incredible convenienceD. It provides easy access to information3.The author gives the example of Final Thoughts．com to make the point that ____．A．there are some clever ideas on the InternetB．almost anything is available on the InternetC．people can find good bargains on the InternetD．some websites provide novel services to increase hits4. What can we learn from the fourth paragraph?A. There is a link between income and computer ownership.B. Many American children don’t put computers to good use.C. Studies show that boys are more computer literate than girls.D. The U.S. will stay ahead in the information technology in years.5. What is the message the author intends to convey?A. The Internet is going to get firm hold of our lives someday.B. The Internet is going to influence our lives even more greatly.C. We should have a positive attitude towards the changes the Internet brings.D. Children should be well prepared for the challenges in the information age.Passage TwoLogistics comes from the French "logistique", Which is______(6) from "lodge" meaning quarters (as in quartering troops). It is related to the word "lodge" (Which is a much older word in English, but from the same Latin root).It entered English in the 19th century._________(7), the word logistics is unrelated to the mathematical "logistic" which derives from the Greek "logistikos", and first appeared in English in the 17th century.Logistics as a discipline began within the_____(8). In fact, the word logistics comes from loger, the ancient French term for a soldier's barracks building or quarters.Logistics became a topic for discussion in the Business World in the 1960's and 1970's and rose______(9)prominence in the 1980's. It was truly in the 1990's; however, that Logistics began to garner the appreciation it deserved. In the twenty-first century and beyond, the creation of a sleek, flexible and effective supply and value chains will ______(10) define the success or failure of organizations and perhaps even entire business types.116 Manufacturers, Retailers, Distributors and Internet Commerce firms will all _______(11) to maintain position and valid business models as the _____(12) begin to blur and disintermediation occurs. This will _______(13)with a re-integration process as the successful new models emerge, as only the fittest and most _______(14) will overcome this period of truly _______(15) change in the business world.Military Logistics is a field in its own right, and many of the technologies and Logistics Systems we now take for granted would never become commercially available had the military not funded their initial development. This trend continues With new initiatives still coming forward such as Total Asset Visibility (TA V). However,the logistician may be as underappreciated a human asset in the military world as some are in the business World today.6. A. Derived B. Acquired C. borrowed D. secured7. A. Thankfully B. Interestingly C. Especially D. Monthly8. A. Industry B. agriculture C. military D. business9. A. at B. in C. of D.to10 . A. no more than B. no less than C. no other than D. no better than11. A. Struggle B. battle C. make effort D. compete12. A. lines B. logistics C. industry D. business13. A. exclude B. seclude C. Include D. Conclude14. A. adoptable B. adaptable C. workable D. walkable15. A. Dramatic B. big C. Revolutionary D. hugePassage ThreeHow we look and how we appear to others probably worries us more than when we are in our teens or early twenties than at any other time in our life. Few of us are content to accept ourselves as we are, and few are brave enough to ignore the trends of fashion.Most fashion magazines or TV advertisements try to persuade us that we should dress in a certain way or behave in a certain manner. If we do, they tell us, we will be able to meet new people with confidence and deal with every situation confidently and without embarrassment. Changing fashion, of course, does not apply just to dress. A barber today does not cut a boy’s hair in the same way as he used to, and girls don’t make up in the same way as their mothers and grandmothers did. The advertisers show us the latest fashionable styles and we are constantly under pressure to follow the fashion in case our friends think we are odd or dull.What causes fashion to change? Sometimes convenience or practical necessity or just the fancy of an influential person can establish a fashion. Take hats for example. In cold climate, early buildings were cold inside, so people wore hats indoors as well as outside. In recent times, the late President Kennedy caused a depression in the American hat industry by not wearing hats. More American men have followed his example.There is also a cyclical pattern in fashion. In the 1920s in Europe and America, short skirts became fashionable. After World War Two, they dropped to ankle length. Then they got shorter and shorter until the miniskirt was in fashion. After a few more years, skirts became longer again.Today, society is much freer and easier than it used to be. It is no longer necessary to dress like everyone else. Within reason, you can dress as you like or do your hair the way you like instead of the way you should because it is the fashion. The popularity of jeans and the “untidy” look seems to be a reaction against the increasingly expensive fashions of the top fashion houses.At the same time, appearance is still important in certain circumstances and then we must choose our clothes carefully. It would be foolish to go to an interview for a job in a law firm wearing jeans and a sweater, and it would be discourteous to visit some distinguished scholar looking as if we were going to the beach or a night club. However, you need never fell depressed if you don’t look like the latest fashion photo. Look around you and you’ll see that no one else does either.16. Fashion magazines and TV advertisements seem to link fashion to______.A. Confidence in life B social relationshipC. success in career D personal future17. Kennedy’s example is used to illustrate_________________.A the change in fashionB a cause of fashion changeC the celebrities’ influence on economyD the application of fashion to more than dress 18．Present-day society is much freer and easier because it emphasizes___________.A practicallyB efficiencyC informalityD individuality19. The popularity of jeans and “untidy” look is possibly due to that they____________.A highlight one’s personalityB are suitable for various social situationC have the advantages of being convenient and practicalD are not as expensive as clothing produced by top fashion houses20. What does the author most probably do with the latest fashionA The author may be brave enough to ignore the latest fashionB The author may follow the latest fashion most faithfullyC the author may take jeans and “untidy “look as the latest fashionD The author may find the latest fashion increasingly expensive.IV. Translation. (30%, 3 points for each)Translate the following six sentences into Chinese or English1.According to the data from China’s -Ecommerce Research Center, in 2015 China’s cross-borderB2B e-commerce transactions reached 4.55 trillion, which accounted for more than 88.5% of the trade, and cross-border B2C accounted for 11.5%._________________________________________________________________.__________________ ___________________________________________________________________________________ ___________________________________________________________________________________.2.Cross-border e-commerce equals electronic foreign trade. It’s a way of doing international business.Product display, negotiation and transaction are done via the Internet and goods are delivered by means of cross-border logistics.___________________________________________________________________________________ ___________________________________________________________________________________ __________________________________________________________________________________.3.If a business is focused on selling products or services to other companies, the model is calledbusiness to business (B2B), such as , made- in- , global- , , , etc..___________________________________________________________________________________ ___________________________________________________________________________________ ___________________________________________________________________________________.4.International trade is the exchange of capital, goods and services across the national border.International trade that deals between two parties on the trade platforms is called cross-border e-commerce.___________________________________________________________________________________ ___________________________________________________________________________________ __________________________________________________________________________________.5.The seller must deliver the goods, hand over any documents relating to them and transfer theproperty of goods as required by the contract once the buyer has complied with his or her duties stipulated in the sales contract such as paying for the goods on a stipulated date.___________________________________________________________________________________ ___________________________________________________________________________________ ___________________________________________________________________________________.6.全套海运提单，注明“运费预付”，收货人凭发货人知识和银行背书并通知开证申请人。

明-商品学专业英语-试卷(A卷)(2010-2011-1)

北京物资学院2010—2011学年第一学期期末考试商品学专业英语课程试卷（ A 卷）开课院系：物流学院课程号：0714725-0 考试方式：开卷一、写出下列单词的中文含义（每题2分，共40分）： 1. lighterage 2. valve 3. refrigerator 4. lipid 5. epaulette 6. syrup 7. surfactant 8. radiator 9. acrylic 10. trade term 11. tartaric 12. thermostat 13. sulfate 14. commodity 15. hop 16. rhythm 17. saccharin 18. enzyme 19. rayon 20. maturity 二、根据相关课文，判断下列句子中说法的对错（用T 或F 表示），并将错误的句子改正。

（每题2分，共20分）： 1. The chemistry of carbon was found by early chemists to have a special association with life. 2. The artificial compounds, endorphins, function the same way as morphine does in the brain. 3. Surfactants are classified by the type of hydrophilic group because they are only applied in aqueous solution. 4. Commercially available surfactants are not uniform substances but mixtures of homologous substances. 5. In the fourth stage, the shapes which the designer selects to represent concepts are varied. 6. When the design elements work well together we can achieve harmony . 7. Sucrose has been replaced with high fructose corn sugars for the only reason that the latter is less costly to produce. 8. Flavors added to the drinks must be stable to heat over 38℃. 9. Caramel from heated sugar is also commonly used in dark beverages such as cola. It is also a synthetic color.10. The alkalinity, of beverage water must be low to prevent neutralizationof the acid.学号：班级：姓名：装订线内不要答题三、翻译下列句子（中英文互译）（每题5分，共20分）：1. Under CPT, CIP, “carrier”means any person who in a contract of carriage,undertakes to perform or to procure the performance of transport, by rail, road, air, sea, inland waterway or by a combination of such modes.2. The early organic chemists were confronted with many puzzles. They determinedmolecular formulas for the compounds that they had recovered from natural sources.3. The pressure sensor keeps the control unit informed as to the pressure reached andthe control unit uses the information to decide when to close the water inlet valves.4. 表面活性剂是其分子结构由亲水基与憎水基两部分组成的物质。

商务英语期末考试试题

商务英语期末考试试题一、选择题（每题2分，共20分）1. The term "B2B" refers to:A. Business to BusinessB. Business to ConsumerC. Business to GovernmentD. Consumer to Consumer2. Which of the following is not a function of a business plan?A. To attract investorsB. To guide the company's operationsC. To provide a detailed financial forecastD. To serve as a marketing tool for the company3. In international trade, the term "FOB" stands for:A. Free On BoardB. Freight On BoardC. Full Ownership BroughtD. Final Offer Before4. Which of the following is an example of a non-tangible product?A. A bookB. A software programC. A carD. A painting5. The process of evaluating the potential risks and returns of an investment is known as:A. BudgetingB. ForecastingC. Risk assessmentD. Profit analysis6. What does "ROI" commonly stand for in business?A. Return on InvestmentB. Risk of InvestmentC. Revenue of IncomeD. Rate of Increase7. A SWOT analysis is used to identify:A. The strengths, weaknesses, opportunities, and threats of a businessA. The strengths, weaknesses, opportunities, and targets of a businessB. The strengths, weaknesses, opportunities, and tactics of a businessD. The strengths, weaknesses, opportunities, and trends of a business8. Which of the following is a type of financial statement?A. Balance sheetB. Cash flow statementC. Income statementD. All of the above9. The term "due diligence" in business refers to:A. The process of verifying all financial records before a transactionB. The process of conducting market researchC. The process of negotiating the terms of a contractD. The process of conducting a SWOT analysis10. In the context of business, "synergy" refers to:A. The combined effect of two or more agents that is greater than the sum of their individual effectsB. The process of merging two companiesC. The ability of a company to operate independentlyD. The process of reducing costs by eliminating redundancies二、填空题（每题1分，共10分）11. The process of identifying, analyzing, and mitigating potential risks in a business is known as _______ management.12. A company's _______ is the total value of its assets minus the value of its liabilities.13. The acronym "M&A" stands for _______ and Acquisition.14. The _______ is the rate at which a company can convertits inventory into cash.15. In a business context, "scalability" refers to theability of a company to _______ its operations.16. A _______ is a document that outlines the terms andconditions of a transaction.17. The _______ is the process of determining the price at which a product or service is sold.18. A _______ is a type of investment that is not easily converted into cash.19. The _______ is the difference between the cost of goods sold and the selling price of the goods.20. A _______ is a type of contract where the seller retains ownership of the goods until certain conditions are met.三、简答题（每题5分，共15分）21. Explain the difference between a sole proprietorship anda partnership in terms of ownership and liability.22. What are the key components of a business plan, and why are they important?23. Describe the process of conducting a market analysis fora new product launch.四、论述题（每题15分，共30分）24. Discuss the importance of cultural awareness in international business and provide examples of how it can impact negotiations and business relationships.25. Analyze the impact of technological advancements on the global business environment, focusing on e-commerce and digital marketing.五、案例分析题（共25分）26. Case Study: "GreenTech Innovations" is a startup company that has developed a revolutionary solar panel technology. The company is now looking to expand its operations and is considering various options for funding, including venture capital, bank loans, and crowdfunding. Discuss the advantages and disadvantages of each funding option and recommend the most suitable option for GreenTech Innovations, providing a rationale for your recommendation.注意：请在规定时间内完成试题，确保答案的准确性和完整性。

2011-2012第二学期期末考核试卷(答案版)

Ⅰ. Word or Phrase Translation (10×2’)1.分销商distributor2.高质量产品high-quality products3.信息处理中心informationprocessing center4.报价quotation5.交货日期delivery date6.break the ice 打破僵局7.Managing Director（MD）总裁8.firm offer 实盘9.FOB 到岸价10.short-weight 短重Ⅱ. Sentence Translati on (10×4’)1.销售量在我们推出广告后有所回升The sales picked up after we carried out the advertising campaign.2.很高兴你们从美国远道来访问我们公司。

I‘m very happy that you have come from the United States to visit our company.3.一旦收到你方订单，我们将立即发货。

We shall make delivery of the goods upon receipt of / immediately after we receive / as soon as we have / shortly after we receive / once we receive your order. 4.我们已收到你方4月2日来信，对于货物交付过程中的耽搁深感抱歉。

We have received your letter of 2nd April, and very much regret the delay in delivering the goods.5.我打电话了解下我们两个月前下的订单。

I'm phoning about an order we placed two months ago.6.At the moment, we are working on some new promotion literature, which will beused in the shops.目前我们在研究一些新的适用于店铺的促销方案。

电商运营英语试题及答案

电商运营英语试题及答案一、选择题（每题2分，共20分）1. What does "SKU" stand for in e-commerce?A. Stock Keeping UnitB. Sales Keeping UnitC. Service Keeping UnitD. System Keeping Unit答案：A2. Which of the following is not a key metric for measuring the success of an e-commerce website?A. Conversion rateB. Bounce rateC. Customer retention rateD. Employee satisfaction rate答案：D3. In e-commerce, what does the acronym "ROI" represent?A. Return on InvestmentB. Return on InnovationC. Return on InteractionD. Return on Information答案：A4. What is the primary purpose of SEO in e-commerce?A. To increase the number of employeesB. To improve the website's visibility on search enginesC. To reduce the website's loading timeD. To increase the number of physical stores答案：B5. Which of the following is not a type of content marketing used in e-commerce?A. Blog postsB. Social media updatesC. Email newslettersD. Traditional TV commercials答案：D6. What is the term used to describe the process of analyzing customer data to improve business strategy?A. Data miningB. Data farmingC. Data harvestingD. Data gardening答案：A7. Which of the following is not a benefit of using an e-commerce platform?A. Easy inventory managementB. Increased website trafficC. Reduced shipping costsD. Automated customer service答案：C8. What does "CTA" stand for in the context of e-commerce marketing?A. Call to ActionB. Customer Transaction AnalysisC. Customer Transaction AgreementD. Customer Transaction Account答案：A9. Which of the following is not a social media platform commonly used for e-commerce marketing?A. FacebookB. InstagramC. LinkedInD. SnapchatE. Pinterest答案：C10. What is the term used to describe the practice of offering personalized product recommendations to customers based on their browsing history?A. PersonalizationB. CustomizationC. IndividualizationD. Specialization答案：A二、填空题（每题2分，共20分）1. The process of optimizing a website to rank higher in search engine results is known as ________.答案：SEO2. ________ is the percentage of visitors who navigate away from a website after viewing only one page.答案：Bounce rate3. ________ is a type of marketing that involves creating, sharing, and promoting content to attract and engage aclearly defined audience.答案：Content marketing4. ________ is the practice of analyzing consumer behavior to understand what products or services are most appealing to them.答案：Market segmentation5. ________ is a metric that measures the percentage of website visitors who make a purchase.答案：Conversion rate6. ________ is the strategy of using email to market products or services directly to consumers.答案：Email marketing7. ________ is the process of identifying and targeting potential customers who are likely to be interested in a company's products or services.答案：Lead generation8. ________ is a type of marketing that focuses on building relationships with customers and encouraging repeat business. 答案：Customer retention9. ________ is the practice of using data analytics to understand customer behavior and improve marketing strategies. 答案：Data-driven marketing10. ________ is the process of managing the flow of goodsfrom the point of origin to the point of consumption.答案：Supply chain management三、简答题（每题10分，共40分）1. Explain the importance of customer reviews in e-commerce.答案：Customer reviews play a crucial role in e-commerce as they provide social proof and help build trust with potential customers. They offer insights into the quality of products and services, and can influence purchasing decisions.Positive reviews can increase conversion rates, whilenegative reviews can highlight areas for improvement.2. Describe the role of mobile optimization in e-commerce.答案：Mobile optimization is essential in e-commerce as it ensures that websites are easily accessible and functional on mobile devices. With the increasing use of smartphones for online shopping, a mobile-friendly website can improve user experience, increase engagement, and boost sales.3. What are the benefits of using an e-commerce platform fora small business?答案：Using an e-commerce platform for a small businessoffers several benefits, including easy website setup, integrated payment processing, inventory management, and marketing tools. It also allows for scalability as the business grows and provides access to analytics to track performance and customer behavior.4. Discuss the significance of customer service in e-commerce. 答案：Customer service is significant in e-commerce as itdirectly impacts customer satisfaction and loyalty. Providing prompt, helpful, and personalized support can lead topositive reviews, repeat purchases, and word。

商务英语期末考试题及答案

商务英语期末考试题及答案一、选择题（每题2分，共20分）1. Which of the following is NOT a common business practice?A. Negotiating contractsB. Attending business meetingsC. Watching TV during work hoursD. Networking2. The term "due diligence" refers to:A. The process of making coffeeB. The process of thoroughly investigating a businessC. The process of paying billsD. The process of filing taxes3. What does "B2B" stand for in business?A. Business to BusinessB. Business to ConsumerC. Business to GovernmentD. Business to Environment4. In a business context, "ROI" stands for:A. Return on InvestmentB. Risk of InvestmentC. Rules of InvestmentD. Revenue of Investment5. What is the purpose of a SWOT analysis in business?A. To analyze the strengths and weaknesses of a companyB. To analyze the strengths and opportunities of a companyC. To analyze the weaknesses and threats of a companyD. All of the above6. The term "blue chip" is used to describe:A. A high-quality, stable companyB. A new, innovative companyC. A company that is struggling financiallyD. A company that is environmentally friendly7. What does "IPO" stand for?A. International Product OfferingB. Initial Public OfferingC. International Product OrderD. International Product Operation8. Which of the following is a form of non-verbal communication in business?A. EmailB. Body languageC. Phone callD. Memo9. The acronym "PEST" in business analysis stands for:A. Political, Economic, Social, and TechnologicalB. Product, Equipment, Service, and TechnologyC. Plan, Execute, Strategy, and TechnologyD. Performance, Evaluation, Strategy, and Tactics10. What is the primary goal of a marketing strategy?A. To increase market shareB. To decrease costsC. To reduce competitionD. To decrease the company's workforce答案：1. C2. B3. A4. A5. D6. A7. B8. B9. A 10. A二、填空题（每空1分，共10分）11. The process of exchanging goods or services for money is known as _________.(交易)12. A company's _________ is its most valuable asset.(品牌)13. The term "synergy" refers to the concept that the whole is greater than the sum of its parts, which is often used in _________.(商业合并)14. In business, a "prospect" is a potential _________.(客户)15. A "feasibility study" is conducted to determine the_________ of a project.(可行性)16. The acronym "R&D" stands for _________ and Development. (研究)17. A "balance sheet" is a financial statement that providesan overview of a company's _________.(财务状况)18. "E-commerce" refers to the buying and selling of goods or services using the _________.(互联网)19. "Outsourcing" is the practice of hiring another company to perform _________.(任务)20. The term "intellectual property" refers to creations of the mind, such as inventions, literary and artistic works, designs, and symbols, names, images, and _________.(品牌)答案：11. 交易 12. 品牌 13. 商业合并 14. 客户 15. 可行性 16. 研究17. 财务状况 18. 互联网 19. 任务 20. 品牌三、简答题（每题5分，共20分）21. Explain the concept of "branding" in business.品牌在商业中的概念是指通过名称、术语、标志、设计、符号或任何其他特征来区分一个公司的产品或服务。

商务英语A卷期末考试复习题及参考答案

and 20 worldwide even the biggest corporations are dominated by the culture home country.‘Outside that handful, Mr Bryan panids are very
German, or very British, or American. One big difference with American companies is they think globalization means Americanizing the world. Others don't have that arrogane. If top management all come from the home country, that makes it much more difficult to attract and keep a global pool of tale.
商务英语A卷 --复习资料
一、 Translate the following words and phrases into Chinese英译汉题
1、 registration 参考答案：注册
2、 cabin pressure 参考答案：仓压
3、 first class ticket 参考答案：优等仓机票
A. Home country. B. fundamental problem. C. Management consultant. D. Intuitive approach.
参考答案： B
5、 The most suitable title for this passage may be
A. Corporate Culture B. National Characteristics C. International Integrity D. Corporate Culture and National Characteristics

2020-2021大学《国际贸易学》(双语)期末课程考试试卷A(含答案)

2020-2021《国际贸易学》（双语）期末课程考试试卷A本试卷适用于。

试卷所需时间120分钟。

一、单项选择题：（共25小题，每小题1分，共25分）1. Which of the following says that any dollar of gain or loss will be equally valued, regardless of who experiences it?A.Consumer surplusB.Producer surplusC.ArbitrageD.One-dollar, one-vote metric2. Consider a typical two-country model. In the exporting country, consumers will be ______ and producers will be______ with the opening of international trade. A. Happy; happy B. Unhappy; happy C. Unhappy; unhappy D. Happy; unhappy3. The author of the Wealth of Nations was:A. David RicardoB. Paul SamuelsonC. Adam SmithD. Karl Marx4. The theory of comparative advantage was first presented by: A. Adam Smith B. Karl MarxC. David RicardoD. Eli Heckscher5. The theory that predicts that trade occurs because of differences in the availability of factor inputs across countries and the differences in the proportions in which the factor inputs are used in producing different products is called:A. The Stolper-Samuelson theoryB. The Heckscher-Ohlin theoryC. Comparative advantageD. Absolute advantage6. The Stolper-Samuelson theorem would predict that trade between the United States, a capital-abundant country, and Mexico, a labor-abundant country, should lead to:A. Higher wages in both countriesB. Lower wages in both countriesC. Higher wages in MexicoD. Lower wages in Mexico7. If the domestic country is labor abundant, which of the following groups will gain in the short-run, but lose in the long-run? A. Domestic landowners in the farming sectorB. Domestic landowners in the cloth-making sectorC. Foreign landowners in the farming sectorD. Foreign workers in the cloth-making sector 8. Immiserizing growth effect can occur when:A. A large country experiences a growth in the production of its export-oriented goods.B. There is a decline in the research and development investments in a large country.C. The terms of trade of a small country decline.D. The import-competing goods are overproduced in a large country.9. Which of the following is the value of the difference between exports and imports for a product? tradeB.Intra-industry tradeC.Product differentiationD.Returns to scale 10. China is a net importer of:A. Shoes and other footwearB. Scientific equipmentC. ToysD. Clothing and accessories11. The clustering of some industries, such as banking and finance in New York City and high-technology computer production in Silicon Valley, can be explained by: A. External scale economies. B. Monopolistic competition. C. Intra-industry trade. D. The demand for variety. 12. If a small country imposes a tariff on imported motorcycles, the world price of motorcycles will _____ and the domestic price of motorcycles will _____. A. Rise; rise B. Fall; riseC. Stay constant; riseD. Stay constant; fall13. If a country with monopsony (买方垄断) power imposes a tariff on imported farm equipment, the world price of farm equipment will: A. Fall B. Rise院系：专业班级：姓名：学号：装订线C. Be unaffectedD. Become equal to the domestic price of farm equipment. 14. A nontariff barrier operates by: A. Limiting the quantity of imports.B. Increasing the cost of getting imports to market.C. Creating uncertainty about the conditions under which imports will be permitted.D. All of the above.15. One of the reasons that protectionists and government officials may favor using a quota instead of a tariff is:A. Quotas generate more revenue for the government than do tariffs.B. A quota ensures that the quantity of imports is strictly limited.C. Quotas create less market distortions than do tariffs.D. Quotas give less power to politicians than do tariffs.16. Which of the following subsidies is prohibited under WTO rules? A. Subsidies to research and development.B. Subsidies to assist disadvantaged regions within the exporting country.C. Subsidies that are used to assist firms in meeting environmental regulations.D. Subsidies that are used to encourage firms to export more.17. Which of the following allows member countries to import from other member countries freely, but imposes trade barriers against imports from outside countries? A. A trade embargo B. A trade bloc C. The most favored nation principle D. Trade creation 18. Which of the following features does a customs union have? I. Free trade among the members. II. Common external tariffs.III. Free movement of factors of production. IV. Harmonization of all economic policies.A. IB. I and IIC. I, II, and IIID. I, II, III, and IV19. Which of the following is a free-trade area that includes the United States, Mexico, and Canada?A. NAFTAB. MERCOSURC. EUD. ASEAN 20. When a large country imposes an import quota:A. World prices rise.B. World prices fall.C. Domestic prices fall.D. Domestic production falls.21. Which of the following countries provides government supports to its farmers? A. The United States B. JapanC. The European UnionD. All of the above22. Which of the following states that any trade concession given to any foreign country must be given to all other countries having the same status? A.A trade embargo B.A trade bloc C.The most favored nation principle D.Trade creation23. China’s policies towards FDI _____ inv estments that bring in advanced technology, _____investments that use old technologies and_____ investments in traditional Chinese crafts.A. Encourage; encourage; prohibitB. Discourage; encourage; encourageC. Encourage; discourage; prohibitD. Discourage; discourage; encourage24. ______ is the movement of people from one country to another country in which they plan to reside for some noticeable period of time.A. Domestic tradeB. International tradeC. Internal migrationD. International migration25. Which of the following has overseen the global rules of government policy toward international trade since 1995?A. World Trade OrganizationB. General Agreement on Tariffs and TradeC. International Monetary FundD. World Bank二、判断题（共10小题，每小题1分，共10分）1. The value of foreign trade is the total amount of a nation’s foreign trade, i.e. the total amount of import and export (of goods) within a certain period. Then the value of international trade is the total value of foreign trade of all countries throughout the world.2. While international trade will benefit both the importing and exporting country in a two-country world, the gains from trade in the exporting country will usually be greater than the gains from trade in the importing country.3. Free trade is a zero-sum activity. That is, one county always gains and the other always loses from free trade.：专业班级：姓名：学号：装订线4. Mercantilists believe that when one country benefited from international trade it was at the expense of another country or countries.5. In the two-country, two-good model, both countries can gain from trade as long as their relative advantages and disadvantages in producing different goods are different.6. Factor-price equalization theory predicts that the price of labor and land within a country will equalize.7. In the short-run after trade opens, wages and land rents can be expected to rise in the expanding sector.8. It is possible for a large country to be better off, worse off, or no better off/no worse off as a result of a tariff being imposed.9. The use of a trade restriction by one country can cause other countries to retaliate, and may lead to a trade war in which all countries use high import barriers.10. Antidumping duties increase economic well-being in the United States by protecting import-competing firms.三、计算分析题（共2小题，每小题10分，共20分）(1) For each product for Japan, calculate the IIT share.(2) Japan is an importer of large civilian aircraft. What economic theory or concept best explain s this aspect of Japan’s trade?2. Suppose that $80 of imported wool (input) goes into the domestic production of a suit(final commodity). Suppose also that the free trade price of the suit is $100, but thenation imposes a 10% nominal tariff on each imported suit. The price of suits to domestic consumers would be $110.(a) Suppose that no tariff is imposed on the imported wool. (b) Suppose that the tariff rate on the imported wool is 10%. (c) Suppose that the tariff rate on the imported wool is 12%. (d) Suppose that the tariff rate on the imported wool is 20%. (1) Calculate the ERP for the domestic suits industry. (2) Interpret the meaning of this calculated ERP.四、简答题（共4小题，每小题8分，共32分）1. “According to Ricardo’s analysis, a country exports any good whose production requires fewer labor hours per unit than the labor hours per unit needed to produce the good in the foreign country. That is, the country exports any good in which its labor productivity is higher than the labor productivity for this good in the foreign country.” Do you agree or disagree? Why?2. A free-trade equilibrium exists in which the United States exports machinery and imports clothing from the rest of the world. The goods are produced with two factors: capital and labor. The trade pattern is the one predicted by the H-O theory. An increase now occurs in the U.S. endowment of capital, its abundant factor.a. What is the effect on the shape and position of the U.S. production-possibility curve?b. What is the effect on the actual production quantities in the United States if the product price ratio is unchanged? Explain.3. What are the two official definitions of dumping? Under the Anti-Dumping Agreement, under what circumstances, WTO Members can impose anti-dumping measures?4. How are trade creation and trade diversion defined, and what roles do they play in the world gains and losses from a trade bloc?五、论述题（共1小题，共13分）1. A country currently prohibits any FDI into the country. Its government is considering liberalizing this policy. You have been hired as a consultant to a group of foreign firms that wants to see the policy loosed. They ask you to prepare a report on the major arguments for why the country should liberalize the policy. What will your report say?专业班级：姓名：学号：装订线2020-2021《国际贸易学》（双语）期末课程考试试卷A 答案二、判断题：（共10小题，每小题1分，共10分）三、计算分析题（共2小题，每小题10分，共20分）1. (1) Here is the calculation for perfumes: M X IIT --=||1=016.0|2422|1=--(2) The theory based on substantial scale economies, for the world, two firms produce large civilian aircraft. Boeing produces most of its aircraft in the U.S., and Airbus in Europe. It would be very difficult for a Japanese firm to achieve sufficient scale if it tried to enter into aircraft production. With no local production, Japan imports large civilian aircraft. （3分）2. (1) According to the formula ERP=[(t-a i t i )/(1-a i )]×100%, or ERP=[(V’-V)/V]×100%, we can get the following answers:(a) If t i =0%, we have ERP=50%（2分）；(b) If t i =10%, we have ERP=10% （2分）；(c) If t i =12%, we have ERP=2%（2分）；(d) If t i =20%, we have ERP=－30%（2分）(2) ①If t>t i , ERP>t; ②If t=t i , ERP=t; ③If t<t i , ERP<t ; ④If t i becomes extremely high, then ERP will become negative. （2分）四、简答题（共4小题，每小题8分，共32分）1. Disagree. This statement describes absolute advantage. It would imply that a country that has a higher labor productivity in all goods would export all goods and import nothing.（2分）Ricardo instead showed that mutually beneficial trade is based on comparative advantage —trading according to maximum relative advantage.（3分）The country will export those goods whose relative labor productivity (relative to the other country and relative to other goods) is high, and import those other goods whose relative labor productivity is low.（3分）2. a. The entire U.S. production-possibilities curve shifts out, with the outward shift relatively larger for t he good that is intensive in capital. If the U.S. trade pattern follows the Heckscher-Ohlin theory, then this good is machinery. Growth is biased toward machinery production. （4分）b. According to the Rybczynski theory, the quantity produced of machinery increases and the quantity produced of clothing decreases if the product price ratio is unchanged. The extra capital is employed in producing more machinery, and the machinery industry must also employ some extra labor to use with the extra capital. The extra labor is drawn from the clothing industry, so clothing production declines. （4分）3. One definition of dumping is selling an export at a price lower than the price charged to domestic buyers of the product within the exporting country. This definition emphasizes international price discrimination.(2分)The second definition is selling an export at a price that is lower than the full average cost of the product plus a reasonable profit margin.(2分)(1) Dumping is occurring;(1分) (2) The domestic industry producing the like product is suffering material injury or threat of material injury.(2分) (3) There is a causal link between the two.(1分)4. (1) Trade creation is the increase in total imports resulting from the formation of a trade bloc. Trade creation occurs because importing from the partner country lowers the price in the importing country, so that some high-cost domestic production is replaced by lower-priced imports from the partner, and because the lower price increased the total quantity demanded in the importing country. （2分）Trade diversion is the replacement of imports from lower-cost suppliers outside the trade bloc with higher-cost imports from the partner. It occurs because the outside suppliers remain hindered by tariffs, while there is no tariff on imports from the partner. （2分）(2) Trade creation creates a gain for the importing country and the world. Trade diversion creates a loss for the importing country and the world.（2分）The importing country and the world gain from the trade bloc if trade creation gains exceed trade diversion losses. （2分）五、论述题（共1小题，共13分）1. Key points that should be included in the report.(1) FDI brings new technologies into the country.（1分）(2) FDI brings new managerial practices into the country.（1分）(3) FDI brings marketing capabilities into the country. These can be used to better meet the needs of the local market. They may be particularly important in expanding the country’s exports by improving the international marketing of products produced by the multinational firms that begin production in the country.（3分）(4) FDI brings financial capital into the country, and expands the country’s ability to invest in domestic production capabilities.（2分）(5) The local affiliates of the multinationals raise labor skills by training local workers.（1分）(6) Technological spillover benefits accrue to the country as it hosts FDI, because some of themultinationals’ technology, managerial practices, and marketing capabilities spread to local firms as they learn about and imitate the multinational’s intangible assets. Taken together, these first six items serve to increas e the country’s supply-side capabilities for producing (and selling) goods and services.（3分）(7) In addition, the country’s government can gain tax revenues by taxing the profits of the local affiliates established by the foreign multinationals.（2分）。

商英阅读期末试卷1

2019-2019学年度第二学期英语系13级商英阅读期末考试卷Test Paper for Grade 2019Part I. Replace the following underlined parts with the words or phrases given below that best keep the original meanings.(40 %) 1.Part II.Translate the following phrases.(10 %)1.利率2.大涨大跌3.商业计划4.提前5.快速发展6.target company7.throw out8.over budget9.human resources 10.on schedulePart III.Look at questions 1---20, in each case, which is the correct answer ?(40%)As you are probably aware, the global demand for processors has declined dramatically in the last year.Like all other manufacturers in the industry, we have been badly hit by this slump.With our colleagues at headquarters, we have discussed the various possibilities open to us.After examining the situation extremely carefully, we have unfortunately come to the conclusion that if Random is to remain in business in Ireland, redundancies are the only option available to us.We had been hoping to reduce the payroll by natural wastage, but this process would be take too long.We need to make payroll cuts immediately in order to reduce out total salary bill.I am therefore writing to you to suggest a voluntary redundancy package.We will pay two months’ salary for each year you have worked here.We will also put you in contact with an outplacement consultancy in Dublin to assist you in finding a new position.We will pay for relocation should you decide to take up a new position using their services.1.The writer thinks that employees has known about Random ’ s problems. T /F ( )2.The fall in demand for processors has been small. T /F ( )3.Making people redundant is just one of the options that Random considered. T /F ( )4.Making people redundant is the only cost-cutting measure that will work. T/ F ( )5.Natural wastage is the immediate solution to the problem ofreducing costs. T/ F ( )6.Random is not forcing people to take the redundancy package. T /F ( )7.If an employee takes the redundancy package and has worked forthree tears at Random, he or she will get two years ’ salary. T /F ( )8.Employees will pay for the outplacement service if they find a new job by using it. T /F ( )9.Random is grateful to its employees for the work they have done. T/ F ( )10.The writer of the letterwants everyone who reads it to reply. T /F ( )Read this memo by an environment activist and complete the task.people are very happy that the refinery is not going ahead.Two years of protest have finally paid off.The government realized that they could no longer defend their position.Thanks in part to our research work on the future oil needs of Hermosa, they were persuaded that a new refinery was not needed, and Hermosa’s oil needs can be satisfied using existing facilities.We showed that Green action could play a full part in influencing decisions about the development of the Hermosa economy.12._______The policy of occupying the site of the proposed refinery was also very important.It makes very good pictures on television and catches the attention of ordinary people.13._______However, we cannot stop here.The government has decided to make tourism the priority here, and that, they say, means improving the infrastructure.Plans include the expansion of the airport at Puerto Escondido so that it can handle the biggest aircraft, andWe must remain in touch with Hector Fung of the West Coast Preservation Society.Together we will successfully oppose these two new projects.We have learnt a lot about successful protestin the last two years and we will get these projects thrown out For 11-15above , choose the best title from a-g below.a)Tourist development in the Mediterraneanb)The importance of taking forms of action that interest ordinary peoplec) Site occupation methodsd)Government plans for the west coaste)Future co-ordination with other organizationsf)Ensuing that Green Action is not seen as being against tourismg)Evaluation of our action so farWrite the extra word in each line on your Answer Sheet.Part IV.Translate the following sentences or paragraph.(25%)1.我很难开口, 但又不得不说, 让我把目前总的情况跟你说一下吧。

跨境电商英语(A卷)期末考试卷模拟试卷带答案测试卷练习题复习题

《跨境电商英语》期末试卷（A）Part 1. Useful Expressions （共15 小题,每小题1 分，合计15 分）Directions: The following is a list of terms related to Cross-border E-commerce. After reading it, you are required to write the corresponding English expression.1.预期利润2.企业文化3.营销活动 4 .社交媒体5.店铺描述6.关键词7.批发价8.数据分析9.属性词10.目标客户11 .物流12 .客户服务13.流量词14.品牌风格15 .交易额Part 2. Translation （共6小题,16-20题每小题3分,21题10分,合计25分）Directions: This part, numbered 11 to 15, is to test your ability to translate Chinese into English of the five sentences. No.16 is to test your translation ability of paragraph from English into Chinese.16.产业园区的建设对城市的可持续发展起到了至关重要的作用。

17.如果遇到困难，请尽管与我们的客户服务部联系。

18.平台已同意对此纠纷进行调查。

19.中国跨境电商可能在未来几年保持高速增长。

20.顾客如不满意可以全额退货。

21.First of all, the selected products should be suitable for air express delivery. These products should basically meet the following requirements: relatively small size and suitability to be delivered by express to reduce the cost of international logistics;high added value is required to be suitable to be packed for sale, and if the value of product is less than shipping then it is not the case; uniqueness: products need to be unique in order to continuously stimulate buyers to purchase and have high online transactions volume; reasonable price: if online prices are higher than local market prices, they may fail to attract buyers to order online.Part 3. Reading Comprehension (共15 小题，每小题2 分，合计30 分) Directions: Read the following passages. After reading them, you should decide whether each statement is true (T) or false (F).Passage 1, launched in 2014 as a cross-border B2B e-commerce platform, is built to facilitate small and medium sized Chinese enterprises. Average order size remains small for this reason. The variety of items listed, however, is not affected by the size of the businesses, and categories of products include clothes, bags, shoes, sports items, toys, jewelry, electronics, mobile phones, musical instruments, car parts, video games and many more. Europe, America and Australia are its major markets, and currently it owns 1.2 million domestic suppliers, 5.5 million buyers and 25 million kinds of products. The website does not charge a membership fee from either buyer or seller. Instead, it charges only a commission as a percentage of successful transaction amounts. This percentage ranges from 3 percent to 10 percent. Though the website remains free for sellers, a special value-added service called DHfactory has recently been added. Sellers can pay an annual fee to avail this service. The company is set to launch further exclusive services to complete better in the Chinese online wholesale market. Buyers and sellers are required to interact through the website. There is an escrow payment service that protects buyers and a customer service department to help solve disputes. is a transaction platform providing transaction services for both buyers and sellers in order to promote online trading. Based on the positioning, DHgate's profit consists of two parts:® commission: serves as a transaction platform for buyers and sellers and charges the buyers a certain amount of commission for successful transactions, and ② service fee: since cross-border e-commerce is operated by users in more than 200 countries and one hundred thousand cities around the world, it is much more complicated than domestic e-commerce. Also, the whole transaction process of cross-border e-commerce takes more time, and buyers and sellers call for services of higher standards. The complicated and commercial features of these transactions determine that multiple services are needed in the whole cross-border transaction process. Given the characteristics, DHgate provides services like intensive logistics, financial service and agency service for some fees.Transaction commission: It is free to register, uphold product information and display them on . The buyer will only be charged commission based on the transaction volume for a successful transaction.Commission model: DHgate adopts the single commission rate model, which means that a fixed proportion of commission is charged according to the category. This model works with a multiple commission policy---when a single order is worth no less than USD 300, the commission rate is 4.5%.Service object: It expands from small and medium merchants to large foreign trade companies, manufacturers and brand owners.Platform expansion: Besides transaction platform, DHgate launched online cargo center for traditional foreign trade companies. In August 2013, DHgate launched a “global online cargo center" by cooperating with the merchants in Yiwu.Payment: DHpay has access to more than 30 payment means in the world. Logistics: online delivery, warehousing and concentrated freight services. The DHlink supports more than 20 logistics channels including EMS, UPS, DHL, etc. Credit: DHCredit cooperates with financial institutions to provide credit service. 22.The website does not charge a membership fee from either buyer or seller.()23.When a single order is worth no less than USD 3000, the commission rate is4.5%.( )24.The service objects expand from small and medium merchants to large foreigntrade companies, manufacturers and brand owners.( )25.DHgate is a third-party B2C cross-border transaction platform, committing tohelping Chinese SMEs to enter global market through cross-border e-commerce platform.( )26.The DHlink doesn't support logistics channels as EMS, UPS, DHL, etc.( )Passage 2There are many factors that affect the sales of the store. One of those which can not be ignored must be product selecting. A shop with the intention of having higher flow, more exposure and more orders than others must not ignore the selection of goods. It can be said that product selecting is the basis of shop operations, and the first step to make a profit. Product selecting refers to selecting product which meets the demand of the target market from the supply market. Personnel in charge of product selecting must identify the needs of users and, on the other hand, select products with quality, price and appearance in line with the needs of the target market from many supplies in the market. The organic combination of suppliers,customers, personnel in charge of product selecting should be considered for the success of the product selecting.There is a variety of businesses in the current cross-border e-commerce platforms such as beauty, sports and entertainment, baby supplies, toys, shoes, clothing, etc. Of these businesses, some, called business of “red sea", are fiercely competitive, such as jewelry industry, wedding, wig industry, etc. Others, called business of “blue sea", are less competitive, but full of demands from buyers or now to be explored. Businesses of "red sea” are those with hotter competition, more sellers, more orders, larger investment, and lower profit, while business of " blue sea" are those with less competition, fewer orders, smaller investment, but higher profit. It is wise of a freshman, who is short of hum an resources and finance supports, to do businesses of “blue sea” rather than those of “red sea”，more competitive but less profitable.Sellers differ with criteria for what kind of seller is small or medium-sized, because now there is no clear judgment. However, the seller should have a clear self-positioning while running his own online store.For correct market positioning, it is necessary to conduct market research which is concerned about the overall price level of the target market, the price level of the industry, the consumers9 preferences and so on.What has to be further conducted for a good market positioning is to analyze the competitive environment of the product, to do the segmentation of the market, and to test and adjust the market positioning through practice.Website positioning refers to the target market or consumer groups of the website. Product manager, through the understanding of the whole website positioning, has to analyze the categories of website in order to select the appropriate target products which meet the demands of customers.27.Product selecting is one of the factors that affect the sales of the store.( )28.If you have less finance support, you are advised to do business of "red sea”. ()29.Product selecting should focus on many factors except product's size and weight. ( )30.For correct market positioning, it is necessary to conduct domestic marketresearch, but it is not necessary to study foreign markets.( )31.Website poisoning refers to the target market or consumer groups of the website.( )Passage 3Consumption habit is the preference of consumer for a certain kind of commodity, brand or consuming behavior. In nature, it is a stable individual consuming behavior, formed gradually in the long term, and in turn influences consuming behavior. People in the United States attach more importance to the quality of commodity. Quality is vital for commodity to enter the US market, where the commodity with even a slight flaw will be put in the corner and sold in discount. Packaging is another important factor. Commodity should be both in good quality and in fine-decorated packaging to present impressive visual experience to customers.People in the United States highly value the efficiency, thinking wasting time as wasting life. They hope to receive satisfied goods soon after placing orders. Therefore, when setting shipping templates, it is advisable to set highly efficient logistic mode such as UPS, DHL, TNT and FedEx.Because of the United States' large territory and its four time zones, buyers from different time zones shop online at different times. To raise the attention to thelaunched commodities, sellers should sum up experiences, choose and launch products in a time period when online purchasing occurs in high density.January is the high season for apparel sales, with winter clothes sold in discount in the United States. February 14th is the Valentine's Day in this country, making horticultural products, fashion accessories, jewelry, watches, bags and gifts become hot sellers. Spring in America begins in March, which is the high season for horticultural products because of Easter in March.Horticultural products enjoy good sales volume in April in the US market. Sales for women's shoes grow drastically due to the demand of wedding. In this ideal season for wedding, bridesmaids grown and wedding supplies are hot. Mother's Day is on the second Sunday of May. With this day's coming, fashion accessories, jewelry, bags and greeting cards become popular items. Fathers' Day is on the third Sunday of June, where in June also comes the graduation season. Therefore refrigeration appliances, mobile phones and other electronic products are also in their high season this month.The United States' Independence Day is on July 4th. August sees students back to school, making this month a high season for clothing and shoes. Autumn comes in September, and it is the best selling season for apparel. Cosmetics are also in hot sales thanks to the autumn new products' arrival.Halloween is on October 31st. Thanksgiving Day is on the fourth Thursday of November. With some major festivals5 arrival in winter, cosmetics, stuffed toys, and gifts come into high season for sales. Sales volume of fashion accessories, jewelry and watches in December occupies a quarter of the whole year.Approximately 37% of cross-border online buyers throughout the whole world are in Canada. But because of its vast territory and thin population, logistics is quite achallenge for remote areas in this country. Fortunately, 80% of Canada's populations live in the areas less than 60 miles from the US borders, namely three major cities of Canada. Canada is a major market for the US Cross-border E-commerce, for its precise delivery time, and more preferable taxation rate than that in the United States.60% of Canadians purchase online from America. 38% of Canada's populations live in Ontario, where the relatively low logistic fees and exchange rates fuel the Canadian's online shopping behavior. In Canada, credit cards9penetration rate is high. 81% of online payment is made by credit cards, followed by PayPal (42%). These factors promote the cross-border finance.Canadians are passionate about sports. 54% of Canada's populations regularly take part in sports activities. As a result, there is a large demand for sports equipments and facilities. The top five favored sports in Canada are golf, ice hockey, baseball, swimming and basketball. As a part of many Canadians' life, sports give Canada huge sports products consumption ability, with large demand for sports products. The five major sports products in Canada are gym shoes, sportswear, bicycles and accessories, golf equipments, and training devices. The retail volumes of these five products show an increasing trend. Among them, two traditional sports products, gym shoes and sportswear occupy half of the sports equipments market in Canada. China has strength and potential in exporting sportswear and gym shoes. Therefore, Chinese firms who wish to explore and expand overseas market are suggested to pay more attention to business opportunities in Canadian market, especially in sportswear and gym shoes market.32.Quality, packaging and logistics efficiency are factors that American peopleattach more importance to when they purchase online.( )33.Refrigeration appliances, mobile phones and other electronic products arepopular items in May.( )34.Sales volume of fashion accessories, jewelry and watches in December occupies50% of the whole year.( )35.Logistics is quite a challenge for remote areas in Canada.( )36.There is a large demand for sports equipments and facilities in Canada sinceCanadians work out regularly.( )Part 4. Writing (共3小题,37.39题每小题10分,合计30分)Directions: This part is to test your ability to do practical writing. Suppose you were a customer service representative. Now you are required to write reply letters to your customers according to the following information.37.38.39.《跨境电商英语》期末试卷（A）每小题1分，合计15分） 2. corporate culture4. social media 6. keyword 8. data analysis 10. target customer 12.customer service 14. brand stylePart 2. Translation （共6小题,16-20题每小题3分,21题10分,合计25分）16. The construction of industrial parks plays a crucial role in city's sustainable development.17. In the event of difficulties, please do not hesitate to contact our Customer Service Department.18. The platform has given its approval for an investigation into the dispute.19. China's Cross-border E-commerce will be likely to maintain rapid growth in the next few years.20. Dissatisfied customers can return the product for a full refund.21. 首先就要有适宜通过并且适合通过航空快递运输的商品。

《跨境电商英语》2套期末考试卷 AB卷期末测试卷带答案

《跨境电商英语》英语测试卷（一）（开卷、√闭卷、技能）（考试时间：120分钟）特别提示：诚信是一个学生的良好品德，本次考试保证不以任何形式作弊，你如确认，请在下面内□打“√”。

□同意□不同意I.Matching. (10%, 1 point each)Part 1: Match an item on the left with a description on the right andwrite the letters in the brackets.1. Cashmere scarf ( ) A. Small and Medium Enterprises2. B2C ( ) B. Wish3. SMEs ( ) C. Express Mail Service4. B2B ( ) D. 5.CISG ( ) E. Apparel and Accessories6. Cosmetics ( ) F. Convention on International Sales of Goods7. EMS ( ) G. Health and Beauty8. UPC ( ) H. Customer to Customer9. C2C ( ) I.A self-sufficient Instrument10. L/C ( ) J.Uniform Customs and Practice for Documentary Creditsnguage Appropriate and Accuracy (20%, 1 point each)There are 20 questions below. You are offered four choices marked with A, B, C and Dfor each question. Choose the most appropriate one and write the corresponding letter in the bracket.1. A (n) _________is a business letter seeking or offering the information about certain commodities or service and the trade terms as well.A. inquiryB. offerC. counter-offerD. email2. A reply to an inquiry is usually composed of three parts. Which of the following is the content of the second part?A. Expressing thanks for the inquiry.B. Expressing hopes of doing business.C. Making a deal with the other party.D. Providing all the information the buyers asked for as well as your product advantages.3. _____ are usually made by sellers to provide information about the commodities the buyer asked for.A. EnquiriesB. RepliesC. Business negotiationsD. Acceptances4. The trade terms are used for regulating both sellers and buyers by specifying their_____.A. tasksB. costsC. risksD. all of the above5. Under_____, the buyer bears the maximum responsibility.A. FOBB. CIFC. DDPD. EXW6. If the seller pays for the cost of transport and the cost of insurance to a destination, and wants to include these expenses in his sales price, he should adopt the trade term of______.A.CIPB. CFRC. CPTD. CIF7. Which of the following is not the characteristic of a letter of credit?A. A commercial credit.B. A self-sufficient instrument.C. A primary liability for payment.D. A pure documentary transaction.8. Why is an L/C called a self-sufficient instrument?A. an L/C is issued on the basis of the sales contract and is dependent on it.B. an L/C is based on the commercial credit which is generally considered less creditable.C. The bank has to pay if the documents presented comply with the terms and conditions of thecontract.D. The issuing bank need not refer to the sales contract when paying the L/C, because it is payable on its own terms and conditions.题号一二三四五六总分得分分数评卷人分数评卷人9. Which of the following statements is NOT true?A. The beneficiary in an L/C is usually the exporter.B. The negotiating bank in an L/C is usually the advising bank.C. The negotiating bank will send the documents to the paying bank.D. The documents are sent to the importer after the draft is honored10. Choose the best answer from the four choices marked A,B,C, and D according to the text.Which of the following platforms belongs to B2B?A. Made-in-ChinaB. WishC. D. Lazada11. What is Alibaba’s mission?A. Smarter shopping.B. Better living.C. Providing around-the-clock assistance for its customers.D. Making it easy to do business anywhere.12. When was AliExpress launched?A. In April 1999.B. In April 2010.C. In April 2009.D. In April 2016.13. What’s the future plan of AliExpress?A. To build the future infrastructure of commerce.B. To offer competitive prices.C. To be able to ship to over 200 countries.D. To be a company that lasts forever.14. A trade fair (trade show, trade exhibition, or expo) is an exhibition in which companies in a specific industry can showcase and demonstrate their __________________.A. latest products and servicesB. outdated products and servicesC. latest productsD. latest services15. An increasing number of trade fairs are happening online, and these events are called__________.A. actual tradeshowsB. organized exhibitionsC. virtual tradeshowsD. consumer fairs 16. Which of the following is not a characteristic of trade fairs?A. Only some trade fairs are open to the public.B. Some trade fairs can only be attended by company representatives and members of the press.C. Trade shows are classified as either “public” or “trade only”.D. All the trade fairs are open to the public.17. We are __________in importing medical equipment from your side.A. interestB. interestedC. interestingD. interests18. Which one listed below is not one of major Internet domains?_______.A. B2C (business –to-consumer)B. B2D(business-to-door)C. B2B（business-to-business）D. C2C(consumer-to-consumer)19.Today，many buyers and sellers also use e-mail to _______information，________Transactions，and ________other tasks related to electronic commerce.A. gather...execute...performB. perform...execute...gatherC. gather...perform...executeD. Execute...perform...gather20. Email conveys messages from one destination to another in a few seconds. Messages can containsimple ASCII text, or they can contain character formatting. ______Word -processing programs.A. good atB. Sufficient forC. similar toD. skilled inIII. Reading Comprehension. (40%, 2 point each)Passage OneToday, th ere’s hardly an aspect of our life that isn’t being upended by the tons of information available on the hundreds of millions of sites crowding the Internet, not to mention its ability to keep us inconstant touch with each other via electronic mail. “If th e automobile and aerospace technology had exploded at the same pace as computer and information technology,” says Microsoft, “a new car would cost about $ 2 and go 600 miles on a small quantity of gas. And you could buy a Boeing 747 for the cost of a pizza.”Probably the biggest payoff, however, is the billions of dollars the Internet is saving companies in producing goods and serving for the needs of their customers. Nothing like it has been seen since the beginning of the Industrial Revolution, when power-driven machines began producing more in a day than men could turn out in nearly a year. “We view the growth of the Internet and e-commerce as a global trend,” says Merrill Lynch, “along the lines of printing press, the telephone, the computer, and el ectricity.”You would be hard pressed to name something that isn’t available on the Internet. Consider: books, health care, movie tickets, construction materials, baby clothes, stocks, cattle feed, music, electronics, antiques, tools, real estate, toys, autographs of famous people, wine and airline tickets. And even after you’ve moved on to your final resting place, there’s no reason those you love can’t keep in touch. A company called Final offers a place for you to store “afterlife e-mai ls” you can send to Heaven with the help of a “guardian angel”.Kids today are so computer literate that it in fact ensures the United States will remain the unchallenged leader in cyberspace for the foreseeable future. Nearly all children in families with incomes of more than $75,000 a year have home computers, according to a study by the David and Lucile Packard Foundation. Youngsters from ages 2 to 17 at all income levels have computers, with 52% of those connected to the Internet. Most kids use computers to play games (some for 30 hours or more a week), and many teenage girls think nothing of rushing home from school to have e-mail chats with friends they have just left.What’s clear is that, whether we like it or not, the Internet is an ever growing part of our lives and there is no turning back. “The Internet is just 20% invented,” says cyber pioneer Jake Winebaum. “The last 80% is happening now.”1. What can we learn from the Microsoft's remark?A．Today's cars and airplanes are extremely overpriced．B．Information technology is developing at an amazing speed．C．Information technology has reached the point where improvement is impossible．D．There is more competition in information technology industry than in car industry．2.According to the author，the biggest benefit of the Internet is thatA. It saves companies huge amounts of moneyB. It speeds up profit makingC. It brings people incredible convenienceD. It provides easy access to information3.The author gives the example of Final Thoughts．com to make the point that ____．A．there are some clever ideas on the InternetB．almost anything is available on the InternetC．people can find good bargains on the InternetD．some websites provide novel services to increase hits4. What can we learn from the fourth paragraph?A. There is a link between income and computer ownership.B. Many American children don’t put computers to good use.C. Studies show that boys are more computer literate than girls.D. The U.S. will stay ahead in the information technology in years.5. What is the message the author intends to convey?A. The Internet is going to get firm hold of our lives someday.B. The Internet is going to influence our lives even more greatly.C. We should have a positive attitude towards the changes the Internet brings.D. Children should be well prepared for the challenges in the information age.Passage TwoLogistics comes from the French "logistique", Which is______(6) from "lodge" meaning quarters (as in quartering troops). It is related to the word "lodge" (Which is a much older word in English, but from the same Latin root).It entered English in the 19th century._________(7), the word logistics is unrelated to the mathematical "logistic" which derives from the Greek "logistikos", and first appeared in English in the 17th century.Logistics as a discipline began within the_____(8). In fact, the word logistics comes from loger, the ancient French term for a soldier's barracks building or quarters.Logistics became a topic for discussion in the Business World in the 1960's and 1970's and rose______(9)prominence in the 1980's. It was truly in the 1990's; however, that Logistics began to garner the appreciation it deserved. In the twenty-first century and beyond, the creation of a sleek, flexible and effective supply and value chains will ______(10) define the success or failure of organizations and perhaps even entire business types.116 Manufacturers, Retailers, Distributors and Internet Commerce firms will all _______(11) to maintain position and valid business models as the _____(12) begin to blur and disintermediation occurs. This will _______(13)with a re-integration process as the successful new models emerge, as only the fittest and most _______(14) will overcome this period of truly _______(15) change in the business world.Military Logistics is a field in its own right, and many of the technologies and Logistics Systems we now take for granted would never become commercially available had the military not funded their initial development. This trend continues With new initiatives still coming forward such as Total Asset Visibility (TA V). However,the logistician may be as underappreciated a human asset in the military world as some are in the business World today.6. A. Derived B. Acquired C. borrowed D. secured7. A. Thankfully B. Interestingly C. Especially D. Monthly8. A. Industry B. agriculture C. military D. business9. A. at B. in C. of D.to10 . A. no more than B. no less than C. no other than D. no better than11. A. Struggle B. battle C. make effort D. compete12. A. lines B. logistics C. industry D. business13. A. exclude B. seclude C. Include D. Conclude14. A. adoptable B. adaptable C. workable D. walkable15. A. Dramatic B. big C. Revolutionary D. hugePassage ThreeHow we look and how we appear to others probably worries us more than when we are in our teens or early twenties than at any other time in our life. Few of us are content to accept ourselves as we are, and few are brave enough to ignore the trends of fashion.Most fashion magazines or TV advertisements try to persuade us that we should dress in a certain way or behave in a certain manner. If we do, they tell us, we will be able to meet new people with confidence and deal with every situation confidently and without embarrassment. Changing fashion, of course, does not apply just to dress. A barber today does not cut a boy’s hair in the same way as he used to, and girls don’t make up in the same way as their mothers and grandmothers did. The advertisers show us the latest fashionable styles and we are constantly under pressure to follow the fashion in case our friends think we are odd or dull.What causes fashion to change? Sometimes convenience or practical necessity or just the fancy of an influential person can establish a fashion. Take hats for example. In cold climate, early buildings were cold inside, so people wore hats indoors as well as outside. In recent times, the late President Kennedy caused a depression in the American hat industry by not wearing hats. More American men have followed his example.There is also a cyclical pattern in fashion. In the 1920s in Europe and America, short skirts became fashionable. After World War Two, they dropped to ankle length. Then they got shorter and shorter until the miniskirt was in fashion. After a few more years, skirts became longer again.Today, society is much freer and easier than it used to be. It is no longer necessary to dress like everyone else. Within reason, you can dress as you like or do your hair the way you like instead of the way you should because it is the fashion. The popularity of jeans and the “untidy” look seems to be a reaction against the increasingly expensive fashions of the top fashion houses.At the same time, appearance is still important in certain circumstances and then we must choose our clothes carefully. It would be foolish to go to an interview for a job in a law firm wearing jeans and a sweater, and it would be discourteous to visit some distinguished scholar looking as if we were going to the beach or a night club. However, you need never fell depressed if you don’t look like the latest fashion photo. Look around you and you’ll see that no one else does either.16. Fashion magazines and TV advertisements seem to link fashion to______.A. Confidence in life B social relationshipC. success in career D personal future17. Kennedy’s example is used to illustrate_________________.A the change in fashionB a cause of fashion changeC the celebrities’ influence on economyD the application of fashion to more than dress 18．Present-day society is much freer and easier because it emphasizes___________.A practicallyB efficiencyC informalityD individuality19. The popularity of jeans and “untidy” look is possibly due to that they____________.A highlight one’s personalityB are suitable for various social situationC have the advantages of being convenient and practicalD are not as expensive as clothing produced by top fashion houses20. What does the author most probably do with the latest fashionA The author may be brave enough to ignore the latest fashionB The author may follow the latest fashion most faithfullyC the author may take jeans and “untidy “look as the latest fashionD The author may find the latest fashion increasingly expensive.IV. Translation. (30%, 3 points for each)Translate the following six sentences into Chinese or English1.According to the data from China’s -Ecommerce Research Center, in 2015 China’s cross-borderB2B e-commerce transactions reached 4.55 trillion, which accounted for more than 88.5% of the trade, and cross-border B2C accounted for 11.5%._________________________________________________________________.__________________ ___________________________________________________________________________________ ___________________________________________________________________________________.2.Cross-border e-commerce equals electronic foreign trade. It’s a way of doing international business.Product display, negotiation and transaction are done via the Internet and goods are delivered by means of cross-border logistics.___________________________________________________________________________________ ___________________________________________________________________________________ __________________________________________________________________________________.3.If a business is focused on selling products or services to other companies, the model is calledbusiness to business (B2B), such as , made- in- , global- , , , etc..___________________________________________________________________________________ ___________________________________________________________________________________ ___________________________________________________________________________________.4.International trade is the exchange of capital, goods and services across the national border.International trade that deals between two parties on the trade platforms is called cross-border e-commerce.___________________________________________________________________________________ ___________________________________________________________________________________ __________________________________________________________________________________.5.The seller must deliver the goods, hand over any documents relating to them and transfer theproperty of goods as required by the contract once the buyer has complied with his or her duties stipulated in the sales contract such as paying for the goods on a stipulated date.___________________________________________________________________________________ ___________________________________________________________________________________ ___________________________________________________________________________________.6.全套海运提单，注明“运费预付”，收货人凭发货人知识和银行背书并通知开证申请人。

外贸英语试题a及答案

外贸英语试题a及答案外贸英语试题A一、词汇与语法（共20分，每题2分）1. The company has been ________ in the international market for many years.A. competingB. competedC. competitionD. competitor答案：A2. We are looking for a reliable ________ to handle our export business.A. agentB. agencyC. agency'sD. agents答案：A3. The ________ of the product is very important for our company's reputation.A. qualityB. quantityC. priceD. brand答案：A4. Please send us your ________ for the new order.A. quotationB. questionC. informationD. suggestion答案：A5. The ________ of the goods has been delayed due to bad weather.A. shipmentB. shippingC. shipD. shipped答案：A6. We are ________ to negotiate the terms of the contract.A. willingB. unwillingC. unableD. unabled答案：A7. The ________ of the trade agreement will be announced next week.A. signatureB. signC. signingD. signed答案：C8. Our company has a ________ policy regarding late payments.A. strictB. strictedC. stricterD. strictest答案：A9. The ________ of the shipment is expected to be completed by the end of this month.A. loadingB. loadC. loadedD. loads答案：A10. We need to ________ the contract before we can proceed with the transaction.A. signC. signedD. signing答案：A二、阅读理解（共30分，每题3分）阅读下列短文，然后回答后面的问题。

12-13-2 11级《商务英语》(本三)期末试卷(A)

淮海工学院12-13-2学期 11级《商务英语》（东港学院）期末试卷A 班级________ 姓名________ 学号________考试注意事项请考生注意以下事项：1).17:15放听力录音；2).检查试卷是否有缺页；3).答题卡上要写清楚班级（写在姓名上方空白处）、姓名及学号，答题卡上所有涂黑的内容必须用2B铅笔；4).一定要注意涂写答题卡上的试卷代号（A或B），若不涂写，试卷按零分处理；5).主观题答题纸上也要写清楚系别、班级、姓名、学号（学号要写全）试卷代号及任课教师姓名。

Ⅰ. Listening Comprehension （1’×25=25’）Section A Understanding Business Conversations（1’×10=10’）Directions:In this part, you will hear two business conversations. For each conversation, there are five questions. For each question, there are four choices marked A), B), C) and D). Choose the best answer and then mark the corresponding letter on the Answer Sheet with a single line through the center. Both conversations will be spoken twice.Conversation OneQuestions 1 to 5 are based on Conversation One.1. Martha Willis is a ________ at the university.A) teacher B) librarian C) student D) secretary2. Why can’t Mrs. Mills answer the phone?A) She is in a meeting. B) She is having a class.C) She is on business. D) She is sick.3. They have agreed to meet on ________?A) Tuesday morning B) Wednesday afternoonC) Thursday afternoon D) Saturday morning4. What is the probable relationship between Martha and John Jones?A) Doctor and patient. B) Teacher and student.C) Mother and son. D) Friends.5. Which of the following is NOT TRUE according to the conversation?A) Martha needs some advice on choosing a major.B) They will meet at three o’clock.C) Mrs. Mills is a career counselor.D) Martha calls in the morning.Conversation TwoQuestions 6 to 10 are based on Conversation Two.6. What topic is being discussed in the conversation?A) A travel plan. B) A marketing research.C) Apologies for absences. D) An upcoming meeting.7. What is the probable relationship between the two people?A) Secretary and boss. B) Teacher and student.C) Husband and wife. D) Doctor and patient.8. According the conversation, what is the first thing to deal with?A) Sales forecasts and targets. B) Preparation of questionnaires.C) Budget arrangements for products. D) Read the minutes of the last meeting.9. Who will they welcome immediately after the apologies for absences?A) The chairman. B) New staff members.C) Visitors. D) Interviewees.10. What is the general tone of the conversation?A) Dialectal. B) Pessimistic. C) Imperative. D) Optimistic.Section B Understanding Business Presentations（1’×15=15’）Directions: In this part, you will hear three business presentations. For each presentation, there are five questions. For each question, there are four choices marked A), B), C) and D). Choose the best answer and then mark the corresponding letter on the Answer Sheet with a single line through the center. Both presentations will be spoken twice.Presentation OneQuestions 11 to 15 are based on Presentation One.11. What was the traditional image of a salesman?A) Someone whose major was business.B) Someone who liked the job.C) Someone who was experienced in selling.D) Someone who did it because he couldn’t find another job.12. Which of the following is NOT the meaning of selling in traditional approach?A) Sticking your foot in the front door.B) Bullying your way into a home.C) Presenting a set of encyclopedias for the children.D) Conning the person into coughing up for a product.13. Which of the following is NOT the requirement of a good salesperson?A) Being able to recognize the indecisiveness of a prospective customer.B) Liking people’s different needs.C) Being able to pick up on the personality traits of another.D) Liking people.14. According to the presentation, what will make selling easier？A) Making a lot of preparation.B) Helping customers make up their mind.C) Creating an emotional link with the customer.D) Selling products that interest you.15. What is the presentation mainly about?A) How to change the image of a salesperson. B) How to be a good salesperson.C) How to have certain personality characteristics. D) How to find another job. Presentation TwoQuestions 16 to 20 are based on Presentation Two.16. What is the problem with counterfeiting?A) It is a violation of intellectual property rights.B) It is a violation of workers’ rights.C) It is a violation of children’s rights.D) It is a violation of animal rights.17. What is the percentage of medicines that are counterfeit?A) 5% B) 7% C) 10% D) 12%18. In New York, ________ turned out to be counterfeits.A) parts for cell phones B) print cartridgesC) pills for controlling cholesterol D) car windshields19. Which country represents the biggest problem in terms of violations of property right?A) Brazil. B) China. C) USA. D) France.20. Why is the Chinese government now starting to clamp down on illegal copying?A) Because of international pressure. B) Because of their own demand.C) Because of domestic pressure. D) Because of pressure from the counterfeiters.Presentation ThreeQuestions 21 to 25 are based on Presentation Three.21. How much can Anne save from her summer job?A) $250. B) $2,500. C) $200. D) $2,000.22. Anne will get another $2,000 ________.A) by selling her carB) from her grantsC) from her savings accountD) from her part-time work during coming year23. Why won’t Anne rent a place of her own this year?A) Because there is no such place.B) Because she likes to be alone.C) Because she can’t afford a place of her own.D) Because her parents ask her to do so.24. Which expense does Anne expect to eliminate completely?A) Entertainment. B) New clothes. C) Books. D) Telephone.25. What does Anne decide to do to deal with the difference?A) Ask for a bank loan of $3,000. B) Borrow from her friends.C) Obtain from her parents. D) Get a grant from where she studies.II. Reading Comprehension (2’×15=30’)Directions: There are 3 passages in this part. Each passage is followed by 5 questions or unfinished statements. For each of them there are four choices marked A), B), C), and D). You should decide on the best choice and mark the corresponding letter on the Answer Sheet with a single line through the center.Passage 1Around 1910, the term marketing was added to the familiar terms distribution, trade, and commerce. Two of the people who were instrumental in initially stating this concept were Ralph Starr Butler and Arch W. Shaw. Shaw distinguished three basic operations in business: production, distribution, and administration. Recalling Bohm-Bawerk’s concept that business is concerned with motion of one sort or another, Shaw conceived marketing as “matter in motion”.During the ten years following 1920, principles of marketing were first presented in book form, building upon foundations laid previously. Scattered concepts and tentative generalizations were integrated and much new material was incorporated into contemporary thinking. Paul W. Ivey was the first to actually use the title Principles of Marketing. During the 1920s, many “principles”books were published, the most important of which were by Paul D. Converse, Walter C. Weidler, Fred E. Clark, Theodore N. Beckman, and Harold H. Maynard. Clark defined marketing as “those efforts which effect transfer in the ownership of goods” while Converse, in Marketing Methods and Policies, made an early distinction between the marketing activities that relate to an individual firm and the marketing functions that pervade marketing in general.A tendency observed during the 1930s was the simplification of theoretical writings on marketing with a view to their use for elementary academic purposes. During this time, marketing grew as an academic discipline.Questions 26 to 30 are based on the passage you have just read.26. When were marketing principles presented in book form for the first time?A) In 1910 B) In 1920 C) In 1920s D) In 1930s27. The first person who published a book called Principle of Marketing was ________.A) Bohm-Bawerk B) Arch W. Shaw C) Paul D. Converse D) Paul W. Ivey28. The book called Marketing Methods and Policies was written by ________.A) Paul D. Converse B) Walter C. WeidlerC) Fred E. Clark D) Theodore N. Beckman29. During 1930s, ________.A) the term marketing was added to the familiar terms distribution, trade, and commerceB) principles of marketing were first presented in book formC) many “principles” books were publishedD) marketing developed as a field of academic study30. The best heading for this text is ________.A) Marketing in the 21st Century B) Early Concepts in MarketingC) Marketing Then and Now D) Current Trends in MarketingPassage 2 was created in 1998 to sell fashion clothing over the Internet. By the time the company was liquidated in May 2000, huge amounts of capital had been spent on the venture. The Financial Times described as “Europe’s first big Internet casualty.”What went wrong? Company founders spent $120 million on startup and within a few months the company was valued at $380 million. However, bad management decisions led to spiraling costs that brought the company down. Its expected success was based on predictions that online shopping would increase to $20 billion by 2005. Online shopping has increased, but the market analysis for clothing products was not accurate.But this was not the only problem. The overall financial outlay of was too high. Huge investments were made in complex website technology, which then experienced problems that drove costs even higher. The online catalog was very expensive —it had to be translated into several European languages — and it then needed further expenditure to keep it updated. Large numbers of staff were hired, resulting in a huge payroll and enormous expense accounts. The company offered free delivery, which created very high postal costs. When items were returned, delivery costs doubled. found itself in serious trouble and eventually collapsed. Major shareholders lost vast sums of money, advertising agencies were owed around $25 million, and many staff members went unpaid.Questions 31 to 35 are based on the passage you have just read.31. The word “liquidate” (underlined in paragraph 1) means ________.A) to kill someone B) to close down a businessC) to flow to somewhere D) to crush something into a liquid32. The Itsbuzzin company started up with ________.A) $380 million B) $120 million C) $20 billion D) $25 million33. According to paragraph 3, ________.A) large numbers of staff were hired, so there were large expense accountsB) stuff spoke different languages, and so there were large expense accountsC) owing to the market analysis for clothing products, online shopping has increasedD) huge investments in complex website technology doubled the costs34. We can learn from the passage that ________.A) Itsbuzzin’s predictions of the increase in online shopping turned out to be trueB) Itsbuzzin’s market analysis for clothing products was the only problem of its failureC) Itsbuzzin’s high operating costs were one of the major causes of its failureD) offering free delivery was the only problem of Itsbuzzin’s failure35. Which of the following statements is TRUE?A) was a successful online business.B) All the staff members went unpaid after eventually collapsed.C) Advertisers, shareholders, and staff were compensated for their losses.D) Market analysis for online fashionwear sales was not realistic.Passage 3During our more than 60-year history, with our vast knowledge and experience, Trafalgar has created perfectly designed travel experiences and memories．Exceptional valueTraveling with Trafalgar can save you up to 40% when compared with traveling independently. We can find you the right hotels, restaurants, and our charges include entrance fees, tolls, etc. Because we’re the largest touring company with great buying power, we can pass on our savings to you.Fast-track entranceTraveling with us means no standing in line at major sights. Trafalgar takes care of all the little details, which means you are always at the front of the line.Travel with like-minded friendsBecause we truly are global, you will travel with English-speaking people from around the world, and that leads to life-long friendships.Great savingsWe provide many great ways to save money, including Early Payment Discount, Frequent Traveler Savings and more.Fast check-inOnce your booking has been made, you are advised to check in online at our website and meet your fellow travelers before you leave.Questions 36 to 40 are based on the passage you have just read.36. Because of its great buying power, Trafalgar ________.A) can find the cheapest restaurants B) can pass on its savings to touristsC) takes tourists to anywhere in the world D) allows tourists to travel independently37. Traveling with Trafalgar, tourists do not have to ________.A) bring their passports with themB) pay for their hotels and mealsC) stand in line at major sightsD) take their luggage with them38. Traveling with Trafalgar, tourists may ________.A) meet tour guides from different countriesB) make friends with English-speaking people from around the worldC) win a special prize offered by the companyD) have a good chance to learn foreign languages39. Which of the following is mentioned as a way to earn a discount?A) Early payment. B) Group payment. C) Office booking. D) Online booking.40. After having made the booking, tourists are advised to check in ________.A) at the hotels B) at the airport C) by telephone D) on the websiteIII. Cloze （1’×10=10’）Directions: There are 10 blanks in the following passage. For each blank there are four choices marked A), B), C) and D). You should choose the ONE that best fits into the passage. Then mark the corresponding letter on the Answer Sheet with a single line through the centre.IV. Term Translation (1’×5=5’)Directions: There are five statements in which the business terms are underlined. Choose the appropriate translation of the underlined term from the four choices marked A), B), C) and D), then mark the corresponding letter on the Answer Sheet with a single line through the centre.51. When you apply for a job, you are usually asked to submit an application form as well as yourresume and a cover letter.A) 道歉信B) 求职信C) 推荐信D) 投诉信52. The company used ambush marketing strategy to sell its products, making large profits.A) 游击营销B) 病毒营销C) 闪电营销D) 埋伏营销53. The assets that a business has and uses over a long time are called fixed assets.A) 周转资金B) 流动资产C) 固定资产D) 净资产54. The violation of intellectual property rights really took off in the 1990s.A) 专利权B) 知识产权C) 知识经济D) 财产权55. Mr. Black has been working as the CFO of the company for about 10 years.A) 首席财务官B) 首席执行官C) 首席运营官D) 首席行政官提醒：1) 请检查确认答题卡上相关信息是否填写完整，包括试卷代号（A或B），班级，姓名等。

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