《跨国公司管理(双语)》课程中英文简介

《北京旅游资源》课程中英文简介
Beijing Tourism Resources
课程代码：020472B Course Code：020472B
课程名称：北京旅游资源Course Name：Beijing Tourism Resources
学时：32 Periods：32
学分：2 Credits：2
考核方式：考查Assessment：Evaluation
先修课程：旅游学概论Preparatory Courses：Introduction to Tourism
旅游资源是发展旅游业的基础。

掌握旅游资源相关知识是认知旅游活动规律的基本前提。

《北京旅游资源》是一门以北京为案例、全面掌握旅游资源相关知识和基本规律的学科。

本课程从北京的地文景观、水域风光、生物景观、天象与气候、遗址遗迹、建筑与设施、旅游商品、人文活动等八个方面全面讲解了旅游资源的类型和特征、功能和价值、开发和利用等基本理论和知识体系。

课程采用课堂教学、案例教学和基地教学相结合的教学方式，以课堂教学和案例教学为主，基地社会实践活动为辅，加强学生对旅游资源相关知识的理解和对旅游资源开发利用的实践认知。

本课程旨在使学生全面了解旅游资源的基本理论，为旅游管理专业的其他学科建立基础，也为今后从事北京旅游管理相关实践工作奠定基础。

Tourism resources are the foundation of tourism industry development. Mastering the related knowledge of tourism resources is the basic premise of cognizing the law of tourism activities. Taking Beijing as a case, the course, Beijing tourism resources serves as an essential discipline for the students to comprehensively grasp the basic knowledge and rules of tourism resources. This course studies the basic laws and teaches students the systematic knowledge of tourism resources in eight aspects, including the cultural landscapes in Beijing, its water sceneries, the biological landscapes, climate and meteorological conditions, historical remains and relic sites, ancient buildings and facilities, tourist commodities and cultural humanity activities. To strengthen the students’ understanding of theory and enhance their awareness of participating in the practice of tourism management, the course adopts the teaching methodology of classroom teaching and social practicing. Classroom teaching comprises the majority of the teaching schedule, while the latter serves as an auxiliary instrument. The aim of the course is not only enabling students to understand the tourism resources for establishing the cognitive frame of tourism disciplines, but also helping them lay a foundation to participate in the practical management in Beijing’s tourism industry.
《仓储与配送管理》课程中英文简介
Warehousing and Distribution Management
课程代码：020063A Course Code：020063A
课程名称：仓储与配送管理Course Name：Warehousing and Distribution
Management
学时：48 Periods：48
学分：3 Credits：3
考核方式：考试Assessment：Examination
先修课程：经济学，管理学，物流学P reparatory Courses：Management, Economics 运筹学、商法、市场营销学Logistics, Operations
Research, Business Law,
Marketing,
本课程主要介绍在物流系统中的仓库、货物储存及配送环节的理论、方法与实务问题，内容涉及仓储配送基本理论、仓储配送业务管理、仓储配送管理创新、仓储配送绩效管理、快递行业的配送、社区配送的特点等。

该课程集理论性和应用性于一体，即涵盖仓储与配送管理的理论知识，又包括具体的实践技能。

通过本课程的学习，一方面可熟悉了解仓储与配送的基础理论、发展规律，另一方面可掌握有实用价值的操作方法和管理实务，全面提高实际操作能力。

本课程是物流管理专业学生的必修课程。

Warehousing and distribution are key functions of logistics system and are becoming more and more important in contemporary logistics. This course gives an introduction to warehousing and distribution including the involved fundamental theories, techniques and operations, process controlling, performances evaluating, the characters of specified distribution, and so on. It emphasizes on the combination of the theoretical researches and practical skills. Students are expected to be able to resolve the problem in practice. And for students majoring in logistics management it is a required course.
Industrial Organization Theory
课程代码：020072A（020072B）Course Code：020072A
课程名称：产业组织理论Course Name：Industrial Organization Theory
学时：32 Periods：32
学分：2 Credits：2
考核方式：考查Assessment：Evaluation
先修课程：管理学、经济学Preparatory Courses：Management; Economics
《产业组织理论》课程是研究不同市场结构条件下企业行为与绩效关系的一门学科。

本课程主要介绍现代产业组织的基本原理、市场结构理论、企业行为理论、企业绩效理论以及政府与市场关系等主要内容。

通过讲授现代产业组织的基本理论，结合大量产业组织案例，培养学生所学的理论和方法分析现实产业组织问题的能力，并为进一步学习有关工商管理课程打下良好的基础。

本课程强调实践教学，采用案例讨论、实践调查、情境模拟等多种互动教学形式，使学生积极参与课堂讨论，增强实践能力，系统掌握现代产业组织理论的基本原理与方法。

Industrial Organization Theory is a discipline on relationship of market structure, firm conduct and performance. This course includes five aspects: basic principle, market structure theory, firm conduct theory, firm performance theory and relationship between government and market. Through the teaching of the basic theory of modern industrial organization, combined with substantial industrial organization cases, students can cultivate the ability of using of the industrial organization theoretical and methodological to specific and realistic problem and lay a good foundation for further study on other business administration discipline. This course emphasizes practice teaching, using case discussions, practice investigation, scenarios simulation and so on, to enable students to participate actively in class discussion, develop practical ability and master the basic principles and methods of this discipline.
Urban Logistics Management
课程代码：021182A Course Code：021182A
课程名称：城市物流管理Course Name：Urban Logistics Management
学时：32 Periods：32
学分：2 Credits：2
考核方式：考试Assessment：Examination
先修课程：经济学，管理学，物流学Preparatory Courses：Management, Economics 运筹学、商法、市场营销学Logistics, Operations
Research, Business Law,
Marketing,
《城市物流管理》以物流管理和供应链管理理论为基础，结合国内外典型城市物流配送实例，介绍城市物流配送的概念、需求与供给、信息平台及电子商务环境下的城市物流配送，分析城市物流配送的发展趋势。

确立城市物流中心与城市商贸中心整体规划的思想，以城市为依托，组织城市商品流通；按照商品流通的规律，建立经济合理的供货关系；充分发挥城市对货物的集散和调节作用，促进城市物流合理化，根据城市经济和区域经济的发展需要，解决区域物流合理化、城市与城市之间和城市市内物流合理化等问题。

Urban logistics management is based on the theory of logistics management and supply chain management, combined with the typical cases of city logistics and distribution about China an other countries, to introduce the concept of city logistics distribution, the demand and supply, information platform and the electronic commerce environment of city logistics distribution, analysis of the development trend of city logistics distribution. Establish integrated planning of city logistics center and commercial center in the city, which is based on city, organize urban commodity circulation. According to the law of commodity circulation, economic and reasonable supply relationship. The role of goods distribution and regulating in the city can be full play, promote the urban logistics rationalization, according to the needs of the development of urban economy and regional economy, solving regional logistics rationalization, between city and city and Urban logistics rationalization and so on.
《创新管理》课程中英文简介
Innovation management
课程代码：020492B Course Code：020492B
课程名称：创新管理Course Name：Innovation management
学时：32 Periods：32
学分：2 Credits：2
考核方式：考查Assessment：Evaluation
先修课程：管理学Preparatory Courses：Management science 创新管理课程是企业管理各专业的专业课或专业选修课。

本课程的主要培养目标有三个，一是从宏观和微观两个角度让学生充分了解和认识到创新管理对国家经济增长和企业发展的重要性，二是让学生掌握创新管理的基本理论和知识体系，三是培养学生把职能管理的知识综合运用到企业创新活动中的基本能力。

本课程的主要内容包括创新概念和创新基本类型的介绍；在对创新现象基本认识的基础上，课程详细描述了一个创新的产业形成和发展过程以及产业创新周期的一般性规律；在产业创新环境分析下，本课程进一步阐述了企业应如何进行创新战略制定的理论框架，包括战略进入的时机决策、战略方向决策以及战略性项目的评价、创新方式的选择，知识产权的保护等内容；最后本课程围绕创新战略实施的要求，涉及了创造力管理、创新融资、组织创新、创新政策等相关主题的内容。

经过本课程的学习，学生应该能够把以往的职能管理课程的知识融汇贯通起来，运用创新的理论工具分析企业在创新中存在的现实问题，具备创新的基本理念、创新的思维方式以及管理企业创新活动的基本能力。

Innovation management is a professional selected course for students of business management. This course has three main objectives .The first is make students learn innovation significance for development of corporation and country. The Second is to have student master basic theoretical system of innovation management. The third is to train their capability of managing firm innovation activities.
After describing industrial model of an innovation, this course provides a series of strategic frameworks for managing innovation businesses. The emphasis throughout is on the development and application of conceptual models which clarify the interactions between competition, patterns of technological and market change, and the structure and development of internal firm capabilities. This course also involves creativity management, innovation finance, innovation organization, innovation policy.
Through this course, students should able to analyze problems firm faced in innovation process and deal with them by theoretical knowledge learned.
《第三方物流》课程中英文简介
Third Party Logistics
课程代码：020512B Course Code：020512B
课程名称：第三方物流Course Name: Third Party Logistics
学时：32Periods：32
学分：2Credits：2
考核方式：考查Assessment：Evaluation
先修课程：物流管理概论Preparatory Courses：Introduction to Logistics Management
《第三方物流》系统介绍第三方物流产生的背景、特性、管理与运作方法。

将物流外包给第三方物流企业已经成为国内外企业提升物流与供应链效率的主要方法之一。

现代第三方物流是我国物流业的一个重要发展方向。

第三方物流与制造、商业企业双方建立长期关系，合作解决具体问题。

这种战略联盟关系使双方都获利。

与传统仓储、运输等相比，第三方物流提供的服务更复杂，包括更广的物流功能，需双方最高管理层的协调。

通过本课程的学习，使学生认识第三方物流的特性及规律，理解和掌握第三方物流运作管理的方法。

"Third party logistics (TPL)" systematically introduces the background, characteristics, management and operation method of the third party logistics. The practice of TPL comes from the concept of outsourcing in management science. Now TPL is deemed as one of the most important methods to upgrade the effectiveness of logistics and supply chain. The TPL operators establish the long-term relationship with manufacturers and retailers to get mutual benefit. Compared with the traditional logistics business such as warehousing and transportation, TPL business could provide more complicated services and functions based on the cooperation of both top management level. On the completion of this course, students should understand the characteristics and essential rules of TPL and also grasp operation methods of TPL.
《电子商务》课程中英文简介
Electronic Commerce
课程代码：020522B Course Code：020522B
课程名称：电子商务Course Name：Electronic Commerce
学时：32 Periods：32
学分：2 Credits：2
考核方式：考查Assessment：Evaluation
先修课程：计算机网络Preparatory Courses：Computer Network
《电子商务》主要强调从管理层面介绍电子商务领域各个方面的知识，包括电子商务的概念，框架，电子商务的基础设施（网络技术基础等），电子商务的应用（B2B、B2C、C2C 等），电子商务的支持服务（电子商务安全、电子支付系统、物流等），电子商务的主要商业模式（搜索引擎、虚拟社区等）。

通过对该门课程的学习，使学生对电子商务的基本概念、基本框架以及在组织应用电子商务的大致过程和采用的主要技术有一概况的了解。

本课程为学生学习电子商务专业后续课程，以及将来可能在各类企业、事业单位和政府机构从事电子商务的相关工作奠定理论基础和实践经验。

"Electronic Commerce" introduces all essential knowledge which electronic commerce depends on from the managerial perspective, which include the definition and framework of electronic commerce, the infrastructure of electronic commerce (such as Network infrastructure etc. ) ,the application of electronic commerce (such as B2B, B2C, C2C and etc. ), supporting service of electronic commerce（such as electronic commerce security, electronic payment, logistics, and etc.）, the important business model (such as search engine, virtual community, and etc.), and the future development of electronic commerce. On the completion of this course, students will be able to: 1) understand the definition and framework of electronic commerce; 2) grasp systematically the theories and methods of electronic commerce; 3) apply electronic commerce in practical work; and 4) cultivate good professional skills of electronic commerce in order to be better prepared for their future career of electronic commerce after they graduate. This course also prepares students for their further study and their career of industry and business management after graduation.
《电子商务》（双语）课程中英文简介
Electronic Commerce
课程代码：020462B Course Code：020462B
课程名称：电子商务（双语）Course Name：Electronic Commerce
学时：32 Periods：32
学分：2 Credits：2
考核方式：考查Assessment：Evaluation
先修课程：无Preparatory Courses：None
《电子商务》（双语）是为工商管理学院市场营销专业本科生开设的一门专业选修课。

本课程将从电子商务的基础知识、电子商务的技术支撑及电子商务应用三个层面介绍电子商务的基本概念、应用框架及模式、电子商务支撑技术、电子支付、信息安全、物流技术、网络营销应用、企业电子商务应用、电子商务管理、以及电子商务的未来发展趋势等。

通过对该门课程的学习，使学生对电子商务的基本概念、基本框架、商业模式以及在组织中应用电子商务的大致过程和采用的主要技术有一概况的了解。

本课程为学生学习电子商务专业后续课程，以及将来可能在各类企业、事业单位和政府机构从事电子商务的相关工作奠定理论基础和实践经验。

"Electronic Commerce" is a specialized optional course for undergraduates majoring in Marketing. This course will introduce the fundamental principles of E-commerce, practical framework and models, the computer network, the technology of E-payment and Information security, and B2B,B2C and C2C models, etc.. And all these are introduced from three levels –E-commerce concept, E-commerce technology and E-commerce application. On the completion of this course, students will be able to: 1) understand the definition and framework of electronic commerce; 2) grasp systematically the theories and methods of electronic commerce; 3) apply electronic commerce in practical work; and 4) cultivate good professional skills of electronic commerce in order to be better prepared for their future career of marketing after they graduate. This course also prepares students for their further study and their career of industry and business management after graduation.
《专业外语（电子商务）》课程中英文简介
Electronic Commerce English
课程代码：020902B（020962A）Course Code：020902B
课程名称：专业外语（电子商务）Course Name：Electronic Commerce English
学时：32Periods：32
学分：2Credits：2
考核方式：考查Assessment：Evaluation
先修课程：大学英语Preparatory Courses：University English 电子商务Electronic Commerce
本课程教学目的是培养学生在电子商务环境下的商务沟通能力，学完本课程，学生既有良好的英语基础，又具备专业知识的复合型人才。

通过本课程教学，学生具备阅读英文原版专业文献的能力。

经过专门系统训练，促进听、说、读、写、译综合能力的发展，为培养全面的英语交际能力奠定良好的基础，以适应将来从事实际工作和专业研究的需要。

在学习电子商务专业文献的基础上，本课程根据财经类专业知识结构的需要, 增加商务英语的学习内容，具体包括：会计、财务管理、投资、商业信用、企业成长、客户服务、公司管理、营销策略、海外营销、员工激励、企业并购、新经济、全球化、保险、商业伦理、成本管理。

This course aims a t developing students’ business communication competence in E- commerce business background. With the course completed, the students will possess a good command of business English and good business-doing ability.
The course enables the students acquire their English communicating ability of reading, writing, listening and speaking for understanding the technological literature by native writers. With the abilities, the students will become more adaptable to their future academic study and practical work..
In addition to the special literature of E-commerce, this course adds the study of business English to meet the needs of students from the background of business and economics. Specifically, the content includes accounting, financial management, investment, Business credit, company growth, customer service, corporate governance, marketing strategies marketing abroad, employee motivation, merger and acquisition, the new economy, globalization, insurance, business ethics and cost management.
《电子商务安全》课程中英文简介
E-Commerce security
课程代码：020532B Course Code：020532B
课程名称：电子商务安全Course Name：E-Commerce security
学时：32 Periods：32
学分：2 Credits：2
考核方式：考查Assessment：Evaluation
先修课程：计算机网络Preparatory Courses：Computer Network
《电子商务安全》是电子商务专业本科生的专业选修课程，是一门系统介绍目前电子商务安全相关的基本理论以及所涉及到的主要技术的课程。

本课程内容不仅涵盖了国内外已经取得的电子商务安全相关的研究成果，而且也涉及到当前迫切需要在电子商务领域中采取的安全性措施。

本课程主要包含以下内容：（1）电子商务安全概述，包括：电子商务安全的现状与趋势、电子商务安全的目标和体系结构；（2）信息加密技术，包括：对称加密体制和非对称加密体制；（3）认证技术，包括：身份认证、数字签名和消息认证；（4）密钥管理技术；（5）计算机网络安全技术，包括：防火墙、虚拟专用网、入侵监测系统和计算机病毒防治技术；（6）公钥基础设施；（7）电子商务常用的安全协议标准，包括：安全套接层协议和安全电子交易协议；(8) 移动电子商务安全。

通过本课程的系统学习，学生能够系统地掌握电子商务安全基本理论与方法，从而为其今后工作打下坚实的技术基础。

"E-commerce security", as one of the undergraduate professional elective courses of E-commerce specialty, is a curriculum which systematically introduces basic theories and main practical techniques of E-commerce security. The curriculum not only includes the related research achievement of E-commerce security at home and abroad, but also involves the security measures urgently needed in the current E-commerce.
The curriculum covers: (1) an overview of E-commerce security, which includes current situation and trend of E-commerce security, and its object and system structure; (2) information encryption technology, which includes symmetric encryption system and asymmetric encryption system; (3) authentication technology, which includes identification authentication, digital signature and message authentication; (4) key management and certificate; (5) computer network security technology, which includes firewall, virtual private networks (VPN), intrusion detection system (IDS), and computer virus prevention technology; (6) public key infrastructure (PKI); (7) commonly used security protocol standards in E-commerce, which includes secure sockets layer (SSL) and secure electronic transaction (SET); (8) mobile commerce security technology. By learning this course, students can systematically master basic theories and techniques of E-commerce security and make a solid technical foundation for their future profession.
《电子商务概论（双语）》课程中英文简介
Electronic Commerce
课程代码：021543A Course Code：021543A
课程名称：电子商务概论（双语）Course Name：Electronic Commerce
学时：48 Periods：48
学分：3 Credits：3
考核方式：考试Assessment：Examination
先修课程：电子商务网络技术、Preparatory Courses：Network Technology, 电子商务技术基础Electronic Commerce Technological
Infrastructure
《电子商务概论》（双语）是为工商管理学院电子商务专业本科生开设的一门专业导论性课程。

本课程将从电子商务的基础知识、电子商务的技术支撑及电子商务应用三个层面介绍电子商务的基本概念、应用框架及模式、电子商务支撑技术、电子支付、信息安全、物流技术、网络营销应用、企业电子商务应用、电子商务管理、以及电子商务的未来发展趋势等。

通过对该门课程的学习，使学生对电子商务的基本概念、基本框架、商业模式以及在组织中应用电子商务的大致过程和采用的主要技术有一概况的了解。

本课程为学生学习电子商务专业后续课程，以及将来可能在各类企业、事业单位和政府机构从事电子商务的相关工作奠定理论基础和实践经验。

"Electronic Commerce" is a specialized compulsory course for undergraduates majoring in Electronic Commerce. This course will introduce the fundamental principles of E-commerce, practical framework and models, the computer network, the technology of E-payment and Information security, and B2B,B2C and C2C models, etc.. And all these are introduced from three levels –E-commerce concept, E-commerce technology and E-commerce application. On the completion of this course, students will be able to: 1) understand the definition and framework of electronic commerce; 2) grasp systematically the theories and methods of electronic commerce; 3) apply electronic commerce in practical work; and 4) cultivate good professional skills of electronic commerce in order to be better prepared for their future career of electronic commerce after they graduate. This course also prepares students for their further study and their career of industry and business management after graduation.
Fundamental of E-Commerce Technology
课程代码：020114A Course Code：020114A
课程名称：电子商务技术基础Course Name：Fundamental of E-Commerce Technology 学时：64 Periods：64
学分：4 Credits：4
考核方式：考试Assessment：Examination
先修课程：计算机基础Preparatory Courses：Fundamental of Computer
《电子商务技术基础》是电子商务专业本科生的技术先导课程，本课程在分析电子商务应用与电子商务技术辩证发展规律的基础之上，剖析了电子商务系统框架与电子商务系统体系结构的演变规律以及基本特征，由此建立了学习电子商务技术的基本框架和主要思路。

本课程包含理论讲解和实验操作两部分。

在理论讲解部分，以应用系统三层体系结构为主线，讲述的内容包括：电子商务及技术概述；基础平台技术，包括网络技术和站点设计技术；服务平台技术，包括安全技术和支付技术；应用平台设计技术，包括电子商务相关的软件工程、数据库技术和多媒体技术；电子商务新技术的发展趋势。

在实验操作部分，课程主要讲述如何利用超文本标记语言设计电子商务站点。

通过本课程的系统学习，学生能够系统地掌握电子商务相关的基本理论与方法，从而为其学习其他专业课程打下坚实的理论基础和实践基础。

"Fundamental of E-Commerce Technology", as one of the basic course of E-commerce specialty, builds basic framework and primary thinking of learning E-commerce technology by analyzing E-commerce applications and E-commerce technology development rules as well as evolvement rules of E-commerce system framework and system structure.
The curriculum contains both theory study and experimental operation. In the part of theory study, the curriculum covers: an overview of E-Commerce and its technology; Basic platform technologies, which includes network technology and website design technology of E-Commerce; Service platform technologies, which includes security technology and payment technology of E-Commerce; Application platform design technologies, including E-commerce related software engineering technology, database technology and multimedia technology; and the newest E-Commerce technology trends. In the part of experimental operation, the course mainly narrates how to use Hyper Text Markup Language (HTML) to develop E-commerce website. By learning this course, students can systematically master basic theories and techniques of E-commerce and make a solid theoretical and practical foundation for their further learning other courses of E-commerce specialty.
E-Commerce Data Management
课程代码：022202A Course Code：022202A
课程名称：电子商务数据管理Course Name：E-Commerce Data Management
学时：32 Periods：32
学分：2 Credits：2
考核方式：考试Assessment：Examination
先修课程：电子商务、数据库Preparatory Courses：E-Commerce and Database
《电子商务数据管理》是电子商务专业本科生的专业选修课程，是一门系统地研究基于数据库技术实现电子商务信息处理的基本理论、方法和策略的课程。

本课程的主要内容包括：电子商务数据库概述，包括电子商务数据管理技术的产生与发展；关系数据库的基本理论和设计理论；电子商务中的数据库技术；web数据库技术；常用的电子商务数据库管理系统产品；电子商务系统的构造；基于电子商务数据管理的智能商务；电子商务数据管理的发展趋势。

通过本课程的学习，学生能够形成关于电子商务数据管理及应用的全面认识，并且系统地掌握电子商务数据分析、处理和管理的基本理论与方法，从而为其今后从事相关的工作打下坚实的技术基础。

"E-Commerce Data Management", as one of the undergraduate professional elective courses of E-commerce specialty, is a curriculum which systematically studies the fundamental theories, methods and strategies of E-commerce information processing based on database technology. The curriculum includes: an overview of E-commerce database, which includes the production and development of E-commerce data management technology; the basic theory and design theory of relational database; E-commerce database technology; web database technology; commonly used system products of E-commerce database management; construction of E-commerce system; Business intelligence based on E-commerce data management; and the newest trends of E-commerce data management.
By learning this course, students not only can form systematic view of E-commerce data management and its applications, but also can systematically master basic theories and techniques of E-commerce data analysis, processing and management, and make a solid technical foundation for their future profession.
《电子商务网络技术》课程中英文简介
Electronic Commerce Network Technology
课程代码：021113B Course Code：021113B
课程名称：电子商务网络技术Course Name：Electronic Commerce Network Technology 学时：48 Periods：48
学分：3 Credits：3
考核方式：考查Assessment：Evaluation
先修课程：计算机应用基础Preparatory Courses：Computer Application Essential
《电子商务网络技术》是电子商务类专业的一门专业课程。

本课程主要介绍电子商务网络技术的基本概念，组成原理、应用和发展动向。

主要内容涉及计算机网络的基础知识、计算机网络体系结构及标准协议，网络互联、网络设置与应用，计算机局域网，Internet 技术的基本概念、原理，电子商务与计算机网络、电子商务系统的组成、电子商务网站性能；网络安全的基本概念、网络安全技术、电子商务网络安全管理等。

本课程基本理论知识与应用技术并重，除介绍电子商务网络基本原理，还进一步介绍流行的网络产品和最新的网络技术。

通过这些内容的学习，使学生掌握电子商务网络的工作原理，理解电子商务网络的一系列标准和协议，了解计算机网络的新技术，能运用网络应用技术开展电子商务活动。

“Electronic commerce network technology" is a major curriculum for e-commerce. This course introduces the basic concepts of e-commerce network technology, composition theory, application and development trends. The main contents of this course include the basic knowledge of computer networks, computer network architecture, standards and protocols, network connectivity, network settings and applications, computer LAN, Internet technology, principles, e-commerce and computer networks, e-commerce systems, e- commerce site performance; basic concepts of network security, network security technology, e-commerce network security management and so on. This course focus on the basic theory and application of technical knowledge, in addition to introduce the basic principles of e-commerce network, it also introduce s the popular networking products and the latest network technology. On the completion of this course, students will be able to master the principle of e-commerce network and the standards and protocols to e-commerce network, learn about the new technologies of computer networks and use the latest network application technology to performance e-commerce activities.
《电子商务网站规划与设计》课程中英文简介
Electronic Commerce Website Planning and Designing
课程代码：021214A Course Code：021214A
课程名称：电子商务网站规划与设计Course Name：Electronic Commerce Website
Planning and Design
学时：48 Periods：48
学分：3 Credits：3
考核方式：考试Assessment：Examination
先修课程：电子商务网络技术、电子商务Preparatory Courses：Electronic Commerce
Network Technology,
E-Commerce 《电子商务网站规划与设计》将从企业电子商务战略实施层面系统地介绍电子商务网站的规划与设计、制作、测试与发布、推广、管理和评估等电子商务网站建设全生命周期的各个环节，重点是电子商务网站的规划与设计，以及网站制作常用软件如Dreamweaver, Photoshop, Flash等的使用。

通过对该门课程的学习，使学生既从管理的角度掌握如何进行电子商务网站的规划与设计，又同时获得一定的实际操作技能（网站常用制作软件的熟悉），为学生日后迅速融入各类企业、事业单位和政府机构电子商务的相关工作奠定理论基础和实际技能。

“Electronic Commerce Website Planning and Designing”systematically introduces all the stages of the whole electronic commerce website construction, including planning and designing, development, testing and release, promotion, management and assessment of electronic commerce website f rom the enterprises’ strategic implementation of electronic commerce. This course emphasizes on the planning and designing of electronic commerce website, and the application of common website development software (such as Dreamweaver, Photoshop, Flash, and etc.) On the completion of this course, students will be able to: 1) understand the definition and framework of electronic commerce website; 2) grasp the theories and methods of electronic commerce website planning and designing; and 3) cultivate good professional skills of electronic commerce website development in order to be better prepared for their future career of electronic commerce after they graduate. This course also prepares students for their further study and their career of industry and business management after graduation.。