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互联网大厂常用缩写词

互联网大厂常用缩写词一、引言随着互联网的迅猛发展，互联网大厂在全球范围内成为了业界的领导者。

为了提高工作效率和简化沟通，这些大厂经常使用各种缩写词。

本文将介绍一些互联网大厂常用的缩写词，并解释其含义和用法。

二、常用缩写词解析1. CEO（Chief Executive Officer）CEO是公司的首席执行官，负责制定和实施公司的发展战略。

互联网大厂的CEO通常是公司的创始人之一或者是经验丰富的高级经理人员。

2. CTO（Chief Technology Officer）CTO是公司的首席技术官，负责管理和指导公司的技术团队，推动创新和技术发展。

3. COO（Chief Operating Officer）COO是公司的首席运营官，负责管理和协调公司的日常运营活动，确保各个部门的顺利运作。

4. PM（Product Manager）PM是产品经理的缩写，负责产品的规划、设计和推广，承担产品的整个生命周期管理。

5. UX（User Experience）UX是用户体验的缩写，指用户在使用产品或服务过程中获得的整体感受。

互联网大厂非常注重用户体验，UX设计师负责设计用户友好的界面和交互方式。

6. UI（User Interface）UI是用户界面的缩写，指产品或服务与用户之间的视觉和操作交互界面。

UI设计师负责设计界面的外观和布局，以提高用户的使用体验。

7. SDK（Software Development Kit）SDK是软件开发工具包的缩写，为开发者提供一系列的工具和资源，以便更方便地创建、测试和部署软件。

8. API（Application Programming Interface）API是应用程序编程接口的缩写，定义了不同软件组件之间的通信规范和方法。

通过API，不同的软件可以相互交互和共享数据。

9. ROI（Return on Investment）ROI是投资回报率的缩写，用于衡量投资获利的效益。

现代企业管理案例分析中国的海尔

现代企业管理案例分析中国的海尔世界的海尔海尔集团是在１９８４年引进德国利勃海尔电冰箱生产技术成立的青岛电冰箱总厂的基础发展起来的特大型企业。

经过短短的１８年时间，海尔集团从一个亏空１４７万元的集体小厂迅速成长为中国家电第一品牌，企业销售收入以平均每年８１．６％的速度持续、稳定增长。

２０００年，集团工业销售收入３００多亿元。

１９９７年被国家经贸委确定为六家首批技术创新试点企业之一，重点扶持冲击世界５００强。

海尔集团的发展经历了三个阶段：名牌战略阶段（１９８４－１９９１），用了７年时间，建立质量保证体系，创建了海尔冰箱国内著名品牌。

多元化战略发展阶段（１９９１－１９９８），又用了７年时间，通过企业文化的延伸及“东方不亮西方亮”的理念，成功地实施了多元化的扩张。

国际化战略阶段（１９９８年至今），以创国际名牌为导向的国际化战略，通过以国际市场作为发展空间的三个１／３的策略正在加快发展。

海尔文化激活“休克鱼”１９９８年３月２５日，海尔集团总裁张瑞敏应邀到美国哈佛大学商学院讲学，其讲题《海尔文化激活休克鱼》成为写入哈佛案例的第一个中国企业，开创了我国企业管理案例走向世界的先河。

什么是“休克鱼”？鱼的肌体是好的，比喻企业的硬件很好，只是管理思想、观念的问题，或者缺乏产品和市场，使企业处于停滞不前的状态。

从１９９１起海尔集团先后兼并了青岛空调器厂、贵州红星电器公司等１８家大中型企业，盘活存量资产达１５．２亿元，而且兼并都是一次成功。

在这些兼并中海尔没有投入一分钱，主要是用海尔的品牌、管理和企业文化激活这些企业，使这些企业很快扭转被动局面，转变为充满生机和活力。

推进企业文化，“无形”盘活“有形”海尔领导集团认为，企业文化是企业管理中最持久的驱动力和最持久的约束力，它高度融合了企业理念、经营哲学、价值观和个人人生观，是企业的凝聚剂。

海尔通过对统一的企业精神、企业价值观的认同使集团产生强大的凝聚力。

在企业兼并中他们认识到盘活资产的关键是盘活人，要以“无形资产盘活有形资产”。

海尔集团的名牌战略

海尔集团的名牌战略1984年，两个濒临倒闭的集体小厂合并成立了青岛电冰箱总厂，由青岛市家电公司副经理张瑞敏出任厂长。

当时这家企业的状况是亏损147万元、几乎一半人想调走，尤其给人印象最深的就是满车间臭气熏天的大小便，以至于张瑞敏上任后制定的第一条规章制度就是“不准在车间随地大小便”。

刚刚成立的青岛电冰箱总厂，成了轻工业部最后一批电冰箱生产定点厂家。

当时，国内电冰箱生产企业林立，国外产品蜂拥而入，各种牌号的电冰箱挤满了市场，其中不乏“省优”、“部优”产品。

在这种情况下，要寻求生路，在市场上争得一席之地，谈何容易！以张瑞敏为首的厂领导，分析市场形势时发现：尽管市场上的冰箱品牌不少，但并没真正意义上的“名牌冰箱”，名牌还几乎是洋货的代名词。

于是，张瑞敏果断提出：“要么不干，要干就要争第一，创名牌。

”这样，“名牌战略”的竞争观念便在海尔诞生了，并由此确立了走质量效益型发展的道路。

1、追求卓越、定位名牌“名牌战略”的核心是名牌产品，而名牌产品的基础是质量。

张瑞敏上任不久，发现厂里生产的76台电冰箱不合格，他让全厂职工轮流参观后当众宣布：由生产这批产品的直接责任人亲手砸毁这些冰箱。

当这76台冰箱在生产者的锤子下变成一堆废铁时，张瑞敏流泪了，职工们也流泪了。

接着张瑞敏又宣布，从他到所有的管理人员全部受罚。

从此，全厂职工悟出了一个即简单又深刻的道理：质量是企业的生命，生产劣质产品等于砸自己的饭碗。

高科技是高质量的坚强后盾，为了创造名牌就必须寻求高技术支撑。

利用高科技创造高质量。

为此，青岛电冰箱总厂决定引进国外高水平的生产技术，以“起点高”的优势来弥补“起步晚”的劣势。

他们搜集了30个国外厂家的技术资料作比较，最后确定采用德国利勃海尔公司的先进技术和设备。

从1996年开始，在引进消化吸收的基础上，海尔集团加大以科技为核心的技术创新工作的力度，明确技术创新三原则，即技术创新目标国际化、技术创新课题市场化和技术创新成果商品化，走以技术创新为核心，创“国际名牌”的发展之路。

海尔集团“OEC”

海尔集团“OEC” 中华小窝整理海尔集团提出的“OEC”管理模式，即“日事日毕、日清日高”的工作准则，体现了企业不断进步和持续改进的特点。

“OEC”管理模式是海尔集团管理体系的基石，是其对外并购扩张、推行统一管理的基本模式，也是全国企业到海尔集团学习先进管理经验的主要内容。

正是通过这种持续改进使得海尔集团由1984年的亏损企业发展成为世界第四大白色家电制造商、中国最具价值品牌的大规模的跨国企业集团，2007年海尔集团实现全球营业额1 180亿元。

一、“OEC”管理方法的构成框架OEC是Overall Every Control and Clear 的英文缩写，其含义是全方位地对每人、每天所做的每件事进行控制和清理，做到“日事日毕，日清日高”。

具体的讲，就是企业每天所有的事都有人管，控制到人不漏项；所有的人均有管理、控制的内容，并依据工作标准，按规定的计划执行。

每日对每个过程或每件事进行日控、事事控，把执行结果与计划指标对照、总结、纠偏，确保实现预定的目标。

日清日高管理法的实质是：管理不漏项，事事有人管，人人都管事，管事凭效果，管人凭考核。

简单的说，OEC的含义就是：今天的工作必须今天完成；今天完成的事情必须比昨天有所提高；明天的目标必须比今天更高。

海尔OEC管理模式的理论依据是“海尔定律”(斜坡球体论)：即企业如同爬坡的一个球，受到来自市场竞争和内部职工惰性而形成的压力，如果没有一个止动力它就会下滑，这个止动力就是基础管理和企业持续不断地改进。

“OEC”管理法由三个基本框架构成，即目标系统、日清控制系统和有效激励机制。

(一)“OEC”目标系统企业目标系统指企业发展的方向和要达到的目的。

海尔在实施企业目标管理时，将企业总目标分解为各部门目标，各部门再把它的目标细化为每个人的具体目标，目标细化既具体、定量，而且到每个人。

具体的说，OEC 目标系统将所有的物和事进行分解，强调“三个一”，即分解量化到每一个人，每一天，每一项工作，形成大到机器设备，小到每块玻璃，都清楚地表明责任人和监督人，有详细的工作内容的考核标准，形成环环相扣的责任链，做到奖有理、罚有据，同时追求各项工作的零缺陷、高灵敏度，把管理问题控制、解决在最短时间、最小范围，使经济损失降到最低，逐步实现基础管理的精细化。

手表排名

《手表排名，看看你的手表在哪个档次》特级表百达翡丽Patek Philippe 爱彼Audemars Piguet 江诗丹顿Vacheron Constantin 朗格NGE&SOHNE 宝玑Breguet 豪爵ROGER DUBIUS 帕玛强尼PARMIGIANI 宝珀Blancpain 雅典Ulysse Nardin 弗兰克·穆勒FRANCK MULLER 格拉苏蒂Glashütte Original 芝柏GIRARD-PERREGAUX一类一等劳力士Rolex 万国IWC International Watch Co. 积家Jaeger-LeCoultre 卡地亚Cartier 萧邦Chopard 伯爵PIAGET一类二等真利时Zenith KELEK(好象已经停产) 昆仑Corum 丹尼尔·罗斯DANIEL ROTH 尊达GERALD GENTA 联合UNION 瑞宝CHRONO 沛那海PANERAI 欧米茄OMEGA 杜彼萧登DUBEY&SCHALDENBRAND 玉宝EBEL二类一等雷达RADO 摩凡陀MOVADO 绮年华ETERNA 尚美XEMEX 梭曼REVUE THOMMEN 伯特莱PERRLET 艾登SCHWARZ-ETIENNE；浪琴LONGINES 富利斯FORTIS 美耐华MINERVA 雅克JACQUES ETOILE DANIEL JEAN-RICHARD 帝玛TUTIMA 辛恩SINN NIVREL(少数还用LEMANIA8810的品牌) MUEHLE NOMOS 瑞纳RAINER BRAND 显赫HANHART 司多娃STOWA(JOERG SCHAUER) SOTHIS 宝星TEMPTION。

三类豪利时ORIS 天梭Tissot 汉米尔顿HAMILTON 米陀MIDO ZENO MARCELLO C DAVOSA德国的一些搭载ETA(包括7750，UNITAS)的小品牌，如LIMES，KAUFMANN LACO四类梅花Titoni 英纳格ENICAR 罗马ROAMER 西马Cyma 依波路BOREL 百浪多Pronto 艾其华OGIVAL 时度DOXA 山度士SANDOZ 尼维达NIVADA奥尔马Olma 宝路华BULOVA 斯沃奇SWATCH 雪铁纳CERTINA 宝星JUNHANS五类精工SEIKO 西铁城Citizen 东方(双狮)ORIENT 卡西欧CASIO《世界手表排名》第一名，当然是百达斐丽，英文缩写就是PP。

外企常用的英文缩写

外企常用的英文缩写随着全球化的发展，外企在各行各业中占据了重要地位。

与此同时，外企使用的英文缩写也成为了商务沟通中的重要部分。

本文将介绍一些外企常用的英文缩写，以便读者更好地理解和运用。

1. CEO - Chief Executive Officer（首席执行官）首席执行官是公司中最高级别的管理者。

CEO通常负责制定公司的战略方向和目标，并监督公司的运营。

在外企中，CEO是一个常见的职位缩写。

2. CFO - Chief Financial Officer（首席财务官）首席财务官是负责管理公司财务事务的高级职位。

CFO通常负责制定和执行财务战略，监督财务报告和分析，并为公司高层提供财务决策支持。

3. HR - Human Resources（人力资源）人力资源部门负责公司员工的招聘、培训、薪酬和绩效管理等工作。

在外企中，HR常常是一个独立的部门，以确保公司拥有高素质的员工团队。

4. IT - Information Technology（信息技术）信息技术部门负责管理和维护公司的技术设备和系统，包括计算机网络、软件应用和信息安全等。

IT在外企中扮演了至关重要的角色，支持公司的日常运营和数字化转型。

5. PR - Public Relations（公共关系）公共关系部门负责管理公司与外界的沟通和形象塑造。

PR的职责包括制定公关策略、组织宣传活动以及处理媒体关系等。

外企通常会重视公共关系的建设，以增强其品牌形象和声誉。

6. R&D - Research and Development（研发）研发部门负责公司的科学研究和产品开发工作。

R&D的目标是推动创新，提高产品质量和竞争力。

在外企中，研发是保持竞争优势的重要环节。

7. M&A - Mergers and Acquisitions（兼并与收购）兼并与收购是外企扩张和战略调整的常见方式。

M&A指的是通过购买、合并或者收购其他公司来实现快速扩张或获得竞争优势。

海尔公司英文介绍

海尔公司简介英文版Haier is the world's fourth largest white goods manufacturer and is the official home appliances sponsor of the Beijing 2008 Olympic Games.As of 2007, the Haier Group has established a total of 64 trading companies (19 located overseas), 29 manufacturing plants (24 overseas), 8 design centers (5 overseas) and 16 industrial parks (4 overseas). Consistent with Haier's position as a global brand, the company employs over 50,000 people around the world. In addition, Haier boasts a 58,800-strong sales network which last year accounted for a global turnover of 118 billion RMB (16.2 billion USD). Guided by the branding strategy of CEO Zhang Ruimin, Haier has advanced through the 'brand building,' 'diversification,' and'internationalization' stages, and since 2005 has embarked on the fourth stage: "Global Branding." Haier has enjoyed a growing international reputation over the past 24 years. 19 of the companies products, including refrigerators, air conditioners,washing machines, televisions, water heaters, personal computers, mobile phones, and kitchen appliances have been rated as "Top Brands" in China, and China's General Administration of Quality Supervision, Inspection and Quarantine has named Haier refrigerators and washing machines as among China's "Top Global Brands." In 2006, for the fourth consecutive year, Haier was ranked first in terms of overall leadership among mainland Chinese companies in the Wall Street Journal Asia's annual survey of Asia's 200 Most Admired Companies. In March 2008, the Financial Times once again added Haier to its list of Top 10 Chinese Global Brand Names with survey respondents ranking Haier number one in terms of product quality, trust, innovation, management, and branding. In May 2008, Haier ranked 13th on Forbes' Reputation Institute Global 200 list.As of June 2008, the company has been awarded 8333 patents, with 1996 for Haier design team inventions. In 2007 alone Haier obtained 875 patents; 502 were invention patents.Haier has participated in theinstitution and modification of nine international standards, as well as 152 national and 425 industry standards, with three international standards set to launch in the near future. Of all the Chinese household appliance companies, Haier by far leads the way in the creation of international, national, and industry standards. Haier management models such as "OEC," "market chain," and "Integration of Individuals and Goals" have been case studies at Harvard Business School, the University of Southern California; IMD in Lausanne, Switzerland; INSEAD in France, and Kobe University. Haier's "market chain" management model has been included in the European Union's case study library.TCL集团有限公司简介TCL Group Co., Ltd. was founded in 1981, in just 20 years time, TCL from a name without the propagation of local state-owned enterprises have developed into a more than 100 billion yuan in totalassets, the brand value of 7.5 billion and employs more than 30,000 people in large state-controlled enterprise groups. In 1999 TCL sales reached 15 billion yuan and exports worth 240 million U.S. dollars, the annual growth rate for 10 consecutive years remained at 50%. Today, TCL has been across the home appliances, communications, information, electrician four industries, starting from the traditional communications, electronics company to a "3C" integrated into the core of the information industry as the leading mainstream Internet access equipment suppliers and service providers transfer, and become the most competitive one of the top three electronics.In the long-term practice, TCL Group, in order to advance ideas and action, take the initiative to recognize and cultivate the market, creating a "marketing plans", "Services Marketing" and "Regional market development strategy" to expand in markets such as new ideas, covering the establishment of nationwide marketing network, formed its own core competitiveness. TCL advocatecorporate culture is also productive business philosophy, emphasized that "today's culture is tomorrow's economy", the system refined the "famous Chinese brand, building first-class enterprise", "create value for customers, creating opportunities for employees, creating benefits for the community" and the "dedication, teamwork, innovation," the core of Values. TCL is China's outstanding corporate culture based on traditional culture, absorbing the essence of the Western scientific management formed with eclectic ability to "Alloy culture" and "immigrant culture."TCL集团有限公司简介TCL集团有限公司创办于1981年，在短短的20年时间里，TCL从一个名不经传的地方国有企业发展成为一家拥有100多亿元总资产，品牌价值75亿元，员工超过30000人的大型国有控股企业集团。

全球著名IT公司的英文名称和中文名称

全球著名IT公司的英文名称和中文名称全球部分著名IT公司的名称——英文名和中文名重新整理：风雨在我整理日期：8月10日这些都是根据2005年世界500强排名（当然有些不是）选出的世界有代表性的IT企业，大家可以了解一下。

其中有很多为大家所熟知的公司，像Intel，AMD，NOKIA等，也有很多大家所不熟悉的。

了解一下当今世界顶级IT企业，找出我们国家的IT企业与他们的差距。

希望我们国家的公司能迎头赶上并超过他们。

美国篇：国际商用机器(IBM)——创立于1911年，1924年改为现在的名字。

IBM公司的实际创业人，是被列为美国企业史上十大名人之一的托马斯•沃森（老沃森）。

1956年老沃森去世后，他的儿子小沃森成为公司首席执行委员、公司最高领导人，成为IBM公司的第二代首脑人物。

几十年来，IBM公司在小沃森称之为“信念的力量”的鼓舞下，力求尽善尽美的服务，终于使之成为当今美国最大的电子公司。

1995年6月，IBM以35.3亿美元成功地收购莲花计算机发展公司，写下了现代商业史上极其精彩的一笔，莲花公司是仅次于微软、NOVELL的世界第三大计算机软件制造厂商。

惠普(HP)——惠普（Hewlett-Packard）公司建于1939年，六十多年来，HP的发展极其迅速，她当年创业的车库也被美国政府确立为硅谷诞生地。

总部目前位于加州硅谷Palo Alto市，2002年与康柏公司合并，是全球仅次于IBM的计算机及办公设备制造商。

1985年，中国惠普有限公司成立，是中国第一家高科技技术合资企业。

弗莱森电讯(verizon)——弗莱森电讯公司是由贝尔大西洋公司(Bell Atlantic)与美国通用电话电气公司(GTE)于2000年5月合并而成（兼并金额600亿美元），是美国第一大地方电话公司和第二大电信服务商。

该公司也是世界上最大月25日重组为公司。

总部位于华盛顿州的雷特蒙德市。

微软是世界个人和商用计算机软件行业的领袖。

海尔集团公司英文百科

Content outline:pany profile2.the company introduced CEOpany industry4.the products of the company5.how to promote Haier products6.the modes of transport7.Haier washing machine Questionnairecompany profileHaier Group is a leading global set of home appliance solutions provider and virtual-real fusion distributors. The company was founded in Qingdao in 1984.Since the venture, Haier adhere to the user demand as the center of the innovation system to drive the sustainable and healthy development of enterprises, from an insolvent, was on the verge of collapde of the collective small plant development to become the world’s largest household appliance manufacturersOn 2011, Haier Group global turnover of 150900000000yuan,17countries in the world with more than 80000emplyees,Haier users around the world more than 100 countries and regions. In the domain of white goods. Haier Group holds a number of consumer life brand .Which, according to the statistics of Haier brand, has won for three consecutive years the world’s largest sales of household appliances brand(data source: Euromonitor International Euromonitor).In the era of Inter, Haier build open innovation system to support the brand market development, as of 2011,has declared 12318 patents, or 8350authorized patens; cumulative reported77international standard proposal, of which 27 have been published and implemented, is China’s paten applications and submit to international standards of the largest home appliance enterprises. In the gobal domain of white home appliance, Haier is growing as the industry leader and regulators.the company introduced CEO唐浩 Haier Group CEOZhang Ruimin, Shandong, Laizhou, a senior economist, University of Science and Techonlogy of China master of business administration, the Haier Group party secretary, the chairman of the board of directors, chief exeutive officer Zhang Ruimin is the founder of Haier Group, the sixteen CPC Central Committee, alternate member.On 1984,Zhang Ruimin from Qingdao City, former home appliance company manger as the Qingdao Refrigerator General factory. He established the “famous brand strategy”,and lead the staff to seize opportunity, accelerate development, created from weak to strong development of a miracle. In 26 years, Haier Group has grown from a deficit of 1470000yuan collective small plant, become the 2007 global turnover of 118000000000yuan of China home appliances brand, and in the world and gained high reputation. In 2008 March, Haier capped second times by “England Financial Time” named “China’s top ten world-class brand”.Haier mottoThe essence of management is not known, but action Forever, trembling with fear, always to be very careful attitudeA journey of a thousand miles begins with a single stepDo not discount the quality, the service dose not discount, credit.Capital is a boat, the brand is sail, business is the people, culture is the soulTo seek truth from facts, is to change the mindset problemDare to seek truth from facts, is the problem of improving the ideological realm11. Haier mottoThe essence of management is not known , but actionForever , trembling with fear, always to be very careful attitudeA journey of a thousand miles begins with a single step,the world famous brand in the Do not discount the quality , the service does not discount, credit .Capital is a boat , the brand is sail , business is the people, culture ids the soulTo seek truth from facts, is to change the mindset problemDare to seek truth from facts , is the problem of improving the ideological realmcompany industry1.Haier industryWhite electric productsDigital and personal products groupThe whole kitchenResidentialHome appliances2.White electric productsAs the world's largest white goods group ,Haier's goal is to provide global consumers to enjoy better living life and provide the perfect solution . In order to achieve the global commitment to consumers ,Haier white group relies on own refrigerator , air-conditioner ,washing machine ,water heater, kitchen electric products such as white goods, continuously for consumers around the world to create the new life experience and wonderful life style.3.Digital and personal products groupHaier digital and personal products goup Haier Group to implement the brand strategy of globalization is one of the pillar industries , Haier digital and personal products group line across the appliance ,computer and mobile phone and other fields, is currently the onlytelevision big screen, can cover al computer screen and small screen mobile phone manufacturers, By taking the family as the unit of the web end solutions to help users to achieve the Intelligent Cloud Televisions to help users to achieve the Intelligent Cloud Television Center for computer , mobile phone, home appliances, interconnection control , interactive, in order to bring the novel and unique personalized video entertainment intelligent home furnishing life solutions.realized the consumers for high quality living the dream.4.The whole kitchenQingdao Haier galley equipment limited company in 1996 October 1997,mainly engaged in the development ,production and sales of cabinets and integration of Haier househole appliances for the market to provide high-quality kitchen overall, investment 183000000 yuan to build a world-class, Asia's leading digital production base , in the domestic first proposed the ' one cabinet appliances, a service station satisfaction " sales philosophy, known as "the Chinese kitchen bathroom industry leader "5.ResidentialHaier estate adhering to the "creation of resources, reputation as a global "Haier spirit , though the "product innovation, create value ,to create a system " strategic approach, and strive to achieve "tamp foundation, integrated innovation , speed rise " development strategy. 2009 Haier estate continuous implementation of fast development, has become the strong cavalcade .Haier estate in 2011 "Chia top 100 real estate enterprise thirty-sixth ", the growth of TOP 10 second, for four condecutive years won the Chinese real estate enterprises, won the "2010 China estate Lu leader " first name , in Chinese real estate brand value second in North China area .6.Home appliancesThe scope of business environment, the kitchen, personal care in three areas , including the vacuum cleaner, induction cooker ,rice cookers , electric pressure cooker,microwave oven, soya-bean milk machine, water machine, hangingironing machine such as the 14 major categories of more than 200 products . Fully meet the diverse needs of customers , to provide users with the various forms of life quality solution , the rapid development of the Haier home appliances is committed to the growth of the industry the first brand of high -end home appliances !the products of the company7.Haier products海尔的形象术语——真诚到永远Product technology1.Break the traditional refrigerator two district pattern multi zone precise temperature control Food temperature preservation requirements vary.Haier refrigerator precision control area technology,can be different according to different storage temperature food positioned on each temperature area,according to need to be able to control temperature precisely,accurate fresh smell.2.Induction of Vc from fresh fresh freshA general refrigerator storage vegetable & fruit usually encounter water and nutrient loss,perishable.Haier refrigerator unique Vc induced preservation technology,sustained release induced by Vc preservation factor can neutralize the vegetable & fruit due to respiration releases ethylene gas,reduce the loss of the nutrient components of fresh vegetable & fruit,more durable.3.Air frost free technology to achieve the best preservation effectHaier high-end refrigerators using advanced fully air cooling technology,so that the refrigerator each corner can rapid and uniform cooling, without defrosting;air through the multiplexer controlled precision air duct system,seal water in skin,does not destroy nutrients,achieve the best preservation effect.4.The utility is convenient science and technologyA general refrigerator storage of frozen meat is often very hard,after thawing nutrition with blood flow lost.Haier refrigerator has a 007fresh frozen zone,fresh meat into, open-18c cryogenic frozen ,not the loss of nutrition juice.Food frozen after appearing,automatically transferred to-7c thermostatic preservation,without thawing readily cut. Protection measuresRefrigerator placedRefrigerator placed position is chosen should avoid direct sunlight,good ventilation,and the wall to keep at a distance,to facilitate the operation of refrigerators produced heat can circulateCheck the tightnessAlways check the refrigerator seal,if the deformation will affect the degree of closure,dovetail,caused by cold air leakage,thereby increasing the powerconsumption.If the distortion is serious,should be timely repair replacementIn addition to regular cream.The refrigerator is used for a period of time,will produce some frost,if not regularly defrosting,it will influence the refrigeration effect,and power consumption will also increase,even easy danage of compressor.Therefore,whenever see frost thickness more than 7cm,it should be for defrostingReduce the time of opening door.Whenever you open a door,there will be air conditioning heat exposed,invasion,so it must be running again refrigeration compressor.So as far as possible once took the diverse needs of ingredients,and must act quickly,a box door also do not pull too much angle,as far as possible to reduce the loss of cold air.23.Haier washing machineAccording to the latest consumer survey data shows;Haier washing machine current brand attention reached 4.7%,ranking first in all brand;in the one or two,three level of market and the lock channel in Dalian,Haier washing machine are top, a market share of nearly40%,all this comes from Haier washing machine to be consistent from beginning to end consumers attention24.Haier washing machine introductionThe world as the only one available at the same time scale production of Asian wave wheel,European roller,America stirring type and double power washing machine of professional production enterprises,Haier washing machine has twenty-six series, more than 6000 varieties,annual production capacity of 13000000 units,annual sales volume,sales are up,is the most steady development,the most competitive brand of washing machine,known as China's washing machine industry leader.In September 1,2005,bythe State Quality Inspection Administration and the Chinese famous brand strategy promotion committee jointly organized the first Chinese world famous brand product is announced,Haier washing machine successfully selected for China to create the first world famous brand of washing machine.25.The technology of washing machine:V6steam ironing technology ease fold reduction elasticWith the development of science and technology,drying technology development.Haier washing machine technology innovation,following the wind drying,hot air drying,drying steam three generation of V6 steam ironing technology,smooth folds,restore elasticity,completely solve the traditional drying method takes too much time,not all,drying clothes damage and other problems,intimate care of your life.26."Zero carbon core"static frequency low carbon lifeHaier washing machine combined with GE 's first"zero carbon core"frequency conversion technology,realize the drive and motor structure technical innovation,into the revolutionary zero carbon conversion era,by outer driving upgrades for the inner drive,efficient washing,energy efficiency and carbon reduction,bring natural quiet green low carbon life.Constant power technology360'uniform clean Haier united world home appliance giant fisherand common R & D uniform power washing machine,to subvert the traditional horizontal vortex type washing machine,innovation of tumbling washing mode,even deep fiber,water,winding prevention,low wear,initiated the new era of uniformly washing washing machine industry.The technology of washing machine:V6steam ironing technology ease fold reduction elasticWith the development of science and technology, drying technology develoment.Haierwashing machine technology innovation,following the wind drying,hot air dring,drying steam threegeneration technology of the new generation of V6 steam ironing technology,smooth folds,restore elasticity completely solve the traditional drying method takes too much time,not all,drying clothes damage and other problems,intmate care of your life.How to promote Haier products1.Haier Group brand value2.the development history of Haierrefrigerator3.EER value of Haier refrigerator4.Haier refrigerator configuration5.Haier refrigerator products after saleservice6.at the same time we must grasp the relatedknowledge of other brand refrigerator Modes of transportThe haier refrigerator belongs to largeobjects so we can use the railroad andhighway transportation.Raliway transportation1)Transport capacity2)Running speed3)Low transportation cost4)Transport often is good5)With low energy consumption6)Good generalityHighway transportaion1)Flexibility,strong adaptability2)Can realize the “door to door”directtransportation3)In the mid or short-distancetransport,delivery speedHaier washing machine questionnaire:1.Do you like what type of washing machine?A.)The impellerB.)DrumC.)Double cylinder washing machine2.Do you think the washing machine wear is the major cause of what?A.)Washing process clothing with the water,turning around,fricyion around thebarrel causes wearB.）During washing,clothes are piled up in the bottom of the washing machine,and the bottom of the barrel rotates about friction caused by wear and tearC.) Washing clothes piled together in a small space,leading to clothing and clothing wear.3．Do you think what kind of washing machine wear more?A.)The impellerB.)DrumC.) Double cylinder washing machine4.)Are you aware of the problem of uneven washing machineA.)YesB.)No5.You buy the washing machine is the most important?A.)Evenness and cleannessB.）The clothes wear degreeC.)Energy efficiency ratingD.)Washing efficiencyE.)PriceF.)Appearance6.If the recent organization of Haierwashing machine group purchase,do you havea plan？If you want ,the washing machine iswhat kind if?Hoping to get preferential?Please fill in the:(＿＿＿＿＿＿＿＿＿＿＿＿＿＿)Name(______)Sex(___)Female(___)Age(___)Occupation（____）E-mail(______)Telephone(_______)Income(__ ____)GOOD BYE HAIER I LOVE YOU!（注：可编辑下载，若有不当之处，请指正，谢谢!）。

海尔OEC管理的三个基本原则和方法

对外经济贸易大学海尔商学院范黎波海尔哲学慎终如始：永远战战兢兢只要思想不滑坡办法总比困难多OEC的定义OEC 为如下英文的缩写• O — Overall 全方位• E — Every（one，day，thing）每人、每天、每件事• C — Control & Clear 控制和清理•也叫日日清管理法，即日事日毕、日清日高OEC—思方行圆盯住市场，提高目标，事事日清，不断纠偏。

总账不漏项，事事有人管，人人都管事，管事凭效果，管人凭考核。

OEC三个基本原则闭环原则(PDCL)比较分析原则不断优化的原则OEC的三个基本工作方法问题解决机制、日清工作法、现场（区域）管理法问题解决机制：OEC管理的九要素（5W3HIS）（1）WHAT：何项工作发生了何问题；（2）WHERE：问题发生在何地；（3）WHEN：问题发生在何时；（4）WHO：问题的责任者；（5）WHY：发生问题的原因；（6）HOW MANY：同类问题有多少；（7）HOW MUCH COST：造成多大损失；（8）HOW：如何解决；（9）SAFETY：有无安全注意事项。

3E卡（ 3E日清工作记录卡）3E卡将每个员工每天工作的七个要素（产量、质量、物耗、工艺操作、安全、文明生产、劳动纪律）进行量化，每天由员工自我清理计算日薪并填写记账、检查确认，车间主任及职能管理员抽查，月底汇总兑现计件工资。

岗位工资=点数×点值×产量十各种奖罚•••••••作业流程不畅，搬运距离长且通道被阻—••••私人物品随意乱放，员工频繁走动，—无•地面脏污，设施陈旧，灯光昏暗—不安全•物品没有标识区分，误送误用—品质不佳，•管理气氛紧张，员工无所适从—士气不振••••••••••••••••••••••。

海尔集团介绍

海尔企业行业环境分析海尔企业行业环境分析
海尔的企业内部资源优势
4.企业文化优势企业文化优势
海尔人学习了美国、日本企业推崇的创新精神与团队精神,在中国优秀的传统文化基础上将二者有机地结合起来,形成了极其丰富的海尔文化。对于企业运行过程中出现的各种问题、错误,海尔人习惯于通过各种形式的大讨论,从主宰人们行为的思想、观念上彻底解决,杜绝同样的问题、错误再次发生。海尔文化卡上面列有:“敬业报国、追求卓越”的海尔精神 ;“迅速反应、马上行动”的海尔作风;“东方亮了、西方再亮”的资本运营观;“先难后易”开拓国际市场的理念;“用户永远是对的”服务观;“优秀的产品是优秀的人才干出来的”质量观;市场观念为“ 只有淡季的思想,没有淡季的市场”、市场唯一不变的法则
海尔
L/O/G/O
海尔集团海尔集团
企业文化、企业文化、及简介企业归属企业发展方向企业外部环境分析企业利润分配
目录
海尔企业介绍海尔企业介绍
• •
海尔集团总部在中国青岛。是中国第一大白色家电制造商。企业在中国企业联合会、中国企业家协会联合发布的2006年度中国企业500强中名列第二十五、2007年度名列二十八。海尔将U-Home（智能家居）集成作为重点，掌控专利标准的话语权，进一步发展全球营销网络创造更多的用户资源。同时，以 “三位一体”的本土化模式整合全球研发、制造、营销资源，创造全球化品牌。海尔集团创立于1984年，创业27年来，坚持创业和创新精神创世界名牌，已经从一家濒临倒闭的集体小厂发展成为全球拥有8万多名员工、2011年营业额1509亿元的全球化集团公司。海尔已连续三年蝉联全球白色家电第一品牌，并被美国《新闻周刊》（Newsweek）网站评为全球十大创新公司。

管理学案例分析——海尔

海尔管理案例分析海尔集团15年来，以平均每年82．8%的速度高速稳定增长，从一个濒临倒闭集体小厂发展成为中国家电第一名牌，在国际市场上享有较高声誉，其经验被美国哈佛大学列为成功管理范例。

张瑞敏介绍：在海尔创业初期采取的是直线职能式管理，它是根据企业当时的情况确定的。

当时工厂有600名员工，由于企业连年效益很差，所以工厂情况十分混乱，采取直线职能式管理，易于控制强化管理和解决混乱局面；在海尔进入多元化的发展阶段，采取的是矩阵结构管理，以项目组为主。

使职能与项目有机地结合，促进企业发展；在新经济时代，海尔采取了“市场链”。

一边整合企业外部资源，一边满足消费者个性化的需求，每个部门、每个员工都面对市场，变职能为流程，变企业利润的最大化为顾客满意度最大化。

新的业务流程从市场获得消费者个性化需求的信息，然后把这个信息转化为订单：物流根据订单采购；制造系统按订单生产；商流把产品送到用户手中。

由于消费者的需求永远是动态的，因此企业永远保持着非平衡的有序的动态发展状态。

我们来看看海尔几种成功的管理模式——一、OEC管理法。

“OEC”管理法，即英文“Overall、Every、Control and Clear”的缩写。

其内容：O—Overall（全方位）、E—Everyone（每人）、Everything（每件事）、Everyday（每天）、C—Control（控制）、Clear（清理）。

“OEC”管理法也可表示为：“日事日毕、日清日高”即：每天的工作每天完成，每天工作要清理并要每天有所提高。

“OEC”管理法由三个体系构成：目标体系→日清体系→激励机制。

首先确立目标；日清是完成目标的基础工作；日清的结果必须与正负激励挂钩才有效。

这个管理法的执行过程是非常枯燥的。

它的实施需借助于一个叫做３Ｅ卡的记录卡，要求每个工人每天都要填写一张３Ｅ卡，３Ｅ卡将每个员工每天工作的七个要素（产量、质量、物耗、工艺操作、安全、文明生产、劳动纪律）量化为价值，每天由员工自我清理计算日薪（员工收入就跟这张卡片直接挂钩）并填写记账、检查确认后给班长，不管多晚班长都要把签完字的卡拿回来，再签完字交给上面的车间主任，车间主任审核完后再返回来，就这样单调的工作天天填月月填，不管几点钟下班都得完成。

海尔CIS分析(MI,BI,VI)

2020/3/17
海尔 BI（行为识别）
• 对外 - 公益活动海尔一直都在为社会奉献了爱心，建设了48所希望小学，
并且自身品牌解决了23万人的就业。
2020/3/17
海尔 BI（行为识别）
• 对外 - 公益活动
海尔一直都在为社会奉献了爱心，建设了48所希望小学，并且自身品牌解决了23万人的就业。
2020/3/17
2020/3/17
标识内涵
第四代：汉字海尔的新标志，是中国传统的书法字体，它的设计核心是：动态与平衡，风格是：变中有稳。
这两个书法字体的海尔，每一笔，都蕴涵着勃勃生机，视觉上有强烈的飞翔动感！充满了活力！寓意着海尔人为了பைடு நூலகம்现创世界名牌的目标，不拘一格，勇于创新！
海尔新标志的含义在每个用户心里，每个用户都会以海尔为用户创造的价值来赋予海尔新标志不同的丰富的内涵，因此，海尔新标志的灵魂就是：永远不断地为用户创造更大的价值。
真诚到永远1对股东负责对社会对客户对员工负责2用产品和真诚的服务提高用户生活质量20191121明星以高知名度的影响力成为企业营销的有效方式之一比如看到刘翔大家会想起可口可乐看到周杰伦会想起动感地带但是作为中国家电第一品牌的海尔一直用产品为自己的品牌作代言尤其是奥运会来临在众多企业纷纷采用奥运冠军作为产品代言的同时海尔更是加强了产品的升级打造依然坚持走自己的产品之路用奥运级的产品和服务为自己的品牌代言
标识内涵
第五代：最新标志。2013年7月28日消息，海尔在创新全球论坛上，海尔正式发布了步入网络化战略阶段之后品牌的新形象。公布了全新的企业logo和slogan，其中新口号是“你的生活智慧，我的智慧生活”。
2020/3/17
2020/3/17

海尔的服务理念

海尔的服务理念
海尔（Haier）是一家总部位于中国的知名家电和消费电子公司，其服务理念基于"用户优先"的核心原则。

海尔将用户需求放在公司运营的中心，致力于提供卓越的产品和服务，以满足广大消费者的需求。

以下是海尔的服务理念的核心要点：
用户体验至上：海尔将用户体验视为最重要的标准。

他们不仅关注产品质量，还注重用户对产品的感受。

他们努力确保用户的需求得到满足，从而建立长期忠诚的用户关系。

定制化服务：海尔倡导为不同用户提供个性化的服务。

他们通过了解用户的需求和喜好，为他们提供度身定制的产品和解决方案。

这种定制化的服务有助于满足不同用户的多样性需求。

创新和品质：海尔注重产品创新和品质。

他们不断研发新产品，以满足不断变化的市场需求。

同时，他们确保产品的质量和可靠性，以提供持久的价值。

开放和合作：海尔鼓励开放和合作，与不同领域的合作伙伴共同创造价值。

他们积极倡导开放创新，与创新生态系统中的各方合作，以推动技术和服务的进步。

社会责任：海尔强调企业的社会责任。

他们积极参与环保、社会公益和可持续发展，以确保他们的业务对社会和环境产生积极影响。

总的来说，海尔的服务理念注重用户需求，强调创新、品质和社会责任。

通过将用户体验置于核心位置，他们不仅提供高质量的产品，还提供个性化的解决方案，以满足不同用户的需求。

这种以用户为中心的服务理念帮助海尔建立了良好的声誉和用户忠诚度，使他们在全球范围内取得了成功。

海尔公司英文介绍

海尔公司简介英文版Haier is the world's fourth largest white goods manufacturer and is the official home appliances sponsor of the Beijing 2008 Olympic Games.As of 2007, the Haier Group has established a total of 64 trading companies (19 located overseas), 29 manufacturing plants (24 overseas), 8 design centers (5 overseas) and 16 industrial parks (4 overseas). Consistent with Haier's position as a global brand, the company employs over 50,000 people around the world. In addition, Haier boasts a 58,800-strong sales network which last year accounted for a global turnover of 118 billion RMB (16.2 billion USD). Guided by the branding strategy of CEO Zhang Ruimin, Haier has advanced through the 'brand building,' 'diversification,' and'internationalization' stages, and since 2005 has embarked on the fourth stage: "Global Branding." Haier has enjoyed a growing international reputation over the past 24 years. 19 of the companies products, including refrigerators, air conditioners,washing machines, televisions, water heaters, personal computers, mobile phones, and kitchen appliances have been rated as "Top Brands" in China, and China's General Administration of Quality Supervision, Inspection and Quarantine has named Haier refrigerators and washing machines as among China's "Top Global Brands." In 2006, for the fourth consecutive year, Haier was ranked first in terms of overall leadership among mainland Chinese companies in the Wall Street Journal Asia's annual survey of Asia's 200 Most Admired Companies. In March 2008, the Financial Times once again added Haier to its list of Top 10 Chinese Global Brand Names with survey respondents ranking Haier number one in terms of product quality, trust, innovation, management, and branding. In May 2008, Haier ranked 13th on Forbes' Reputation Institute Global 200 list.As of June 2008, the company has been awarded 8333 patents, with 1996 for Haier design team inventions. In 2007 alone Haier obtained 875 patents; 502 were invention patents.Haier has participated in theinstitution and modification of nine international standards, as well as 152 national and 425 industry standards, with three international standards set to launch in the near future. Of all the Chinese household appliance companies, Haier by far leads the way in the creation of international, national, and industry standards. Haier management models such as "OEC," "market chain," and "Integration of Individuals and Goals" have been case studies at Harvard Business School, the University of Southern California; IMD in Lausanne, Switzerland; INSEAD in France, and Kobe University. Haier's "market chain" management model has been included in the European Union's case study library.TCL集团有限公司简介TCL Group Co., Ltd. was founded in 1981, in just 20 years time, TCL from a name without the propagation of local state-owned enterprises have developed into a more than 100 billion yuan in totalassets, the brand value of 7.5 billion and employs more than 30,000 people in large state-controlled enterprise groups. In 1999 TCL sales reached 15 billion yuan and exports worth 240 million U.S. dollars, the annual growth rate for 10 consecutive years remained at 50%. Today, TCL has been across the home appliances, communications, information, electrician four industries, starting from the traditional communications, electronics company to a "3C" integrated into the core of the information industry as the leading mainstream Internet access equipment suppliers and service providers transfer, and become the most competitive one of the top three electronics.In the long-term practice, TCL Group, in order to advance ideas and action, take the initiative to recognize and cultivate the market, creating a "marketing plans", "Services Marketing" and "Regional market development strategy" to expand in markets such as new ideas, covering the establishment of nationwide marketing network, formed its own core competitiveness. TCL advocatecorporate culture is also productive business philosophy, emphasized that "today's culture is tomorrow's economy", the system refined the "famous Chinese brand, building first-class enterprise", "create value for customers, creating opportunities for employees, creating benefits for the community" and the "dedication, teamwork, innovation," the core of Values. TCL is China's outstanding corporate culture based on traditional culture, absorbing the essence of the Western scientific management formed with eclectic ability to "Alloy culture" and "immigrant culture."TCL集团有限公司简介TCL集团有限公司创办于1981年，在短短的20年时间里，TCL从一个名不经传的地方国有企业发展成为一家拥有100多亿元总资产，品牌价值75亿元，员工超过30000人的大型国有控股企业集团。

海尔LOGO的变迁

海尔LOGO的变迁漫步在巴黎街头，偶尔一抬头，巨大的海尔广告牌颇惹人心动。

尤其是那两个小孩儿，更是让法国妇女喜欢。

它们成了海尔的标志。

两个小孩儿是海尔集团引入“CI”战略的结果。

“CI”是企业形象识别（Corporate Identity）的英文缩写。

“CI”理论最早发源于20世纪50年代的美国，当时许多公司为了在日益激烈的市场竞争中占据优势，纷纷塑造自己独特的企业形象。

“CI”的核心与精髓在于突出差别性，这种差别性不光体现在产品的视觉标识上，如商标、标准字、标准色、广告、招牌、徽章等等，而且表现在企业的产品经营宗旨和目标上，以及企业风格、企业文化和企业战略上。

品牌形象就是通过对企业整体的策划，塑造出具有鲜明个性的企业形象，并借助各种媒体和渠道进行传播，使其得到社会认同，从而达到促进企业发展的目的。

“CI”主要由三部分要素构成：一是企业理念识别（Mind Identity缩写为“MI”），二是企业行为识别（Behavior Identity，缩写为“BI”），三是企业视觉识别（Visual Identity，缩写为“VI”）。

海尔在起步时，全套设备从德国利勃海尔公司引进，对方的注册商标是一种图形——圆圈内写上德文“利勃海尔”的缩写。

当时双方签订的合同规定，允许中方在德方商标上加注厂址，即青岛。

于是，青岛电冰箱厂在原商标圆圈右下方加一小尾巴，便成了“琴岛-利勃海尔”的字母缩写，既顺其自然，又有巧夺天工的韵味；既利用了德方“利勃海尔”旧有的名气，又创造了属于自己的知识产权——新商标。

历史上青岛又称为“琴岛”。

青岛依山傍海，仿佛一把横卧的琴。

而“利勃海尔”读起来富有节奏，尤其是一个“海”字，令人极易联想起青岛的海浪、沙滩。

“琴岛-利勃海尔”给人以词的节奏，诗的韵味。

当时中德双方合同中规定，到1992年之后，“QINGDAO LIBEHERR”才能更换为“QINGDAO HAIER”。

然而，海尔的宣传从1989年就陆续开始了。

海尔的人单合一双赢模式

海尔的“人单合一”双赢模式自从(Hammer and Champy)提出流程再造与流程型组织的概念，企业界就开始了流程再造的探索。

海尔公司90年代的“市场链再造”和目前的“人单合一”双赢模式可以称为流程再造的有益探索。

1、海尔的“市场链”再造海尔流程再造始于1998年，但基于1991年创建的OEC管理模式。

OEC是英文OVERALL EVERY CONTRAL AND CLEAR的缩写，意思是全方位地对每天每个人所做的每一件事进行控制和清理——每天的工作、每天工作的完成情况，每天出现的问题要查明原因和责任后立即处理和改善。

这是海尔在学习泰勒科学管理理论及日本TQC管理等基础上独创的管理模式。

1998年海尔进行了以“市场链”为纽带的业务流程再造，具体做法是把原来各事业部的财务、采购、销售业务全部分离出来，整合成商流推进本部、物流推进本部、资金流推进本部，实行全集团统一营销、采购、结算，这是海尔市场链的主流程；把集团原来的职能管理资源进行整合，形成创新定单支持流程3R（R&Ｄ—研发、HR—人力资源开发、CR—客户管理），和保证定单实施完成的基础支持流程3T（TCM—全面预算、TPM—全面设备管理、TQM—全面质量管理），3R和3T支持流程是以集团的职能中心为主体，注册成立独立经营的服务公司。

这是海尔市场链的支持流程。

海尔的市场链有两个非常重要的基础，就是“海尔文化”和“OEC”管理法。

SBU也是市场链再造的得以成功的重要保障。

SBU是一种由企业提供资源平台（现状水平、先进信息、问题解决渠道、支持流程），员工根据下道工序用户需求，提出创新性的解决问题方案，创造市场业绩，并从中获取报酬的一种激励制度。

其目的是让员工成为创新主体，经营自我，体现自己价值。

把企业3张表（资产负债表、损益表、现金流量表）变成每个人的SBU“经营效果兑现表”，并按照SBU的“经营收入=劳动力价格-损失+增值提成”的公式来核定员工报酬。