致用商务英语阅读programme two Packaging of Products
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reading the passage?
(1) label (2) container (3) packaging (4) green packaging (5) resources
Company Logo
Passage One：The Value of Packaging and Labeling
Labelling may be regarded as part of packaging because packaging decision making also involves the consideration of the labeling requirements.
Sanitary obligations are very important aspect of labeling. Many countries have laid down labeling requirements in respect of a number of commodities. According to the regulations in many countries, labeling of food items should disclose information about a number of aspects like date of manufacturing, expiry date or optimum storage period for
Packaging also has its service function. The various items of information printed on packaging provide the consumer with details about the contents and the use of a particular product. Dosage information on medicines is a case in point.
Usually, packaging is seen as a container. Many products must be contained to handle, such as drinking, milk, wine, salt, flour etc. These liquid and free flowing solids are often packaged so that they can be distributed to the markets and taken home by the consumers. Besides, some large and heavy goods such as refrigerators and washing machines are packaged so that they can be handled by workers in the workshop or during transit.
goods which do not have an indefinite storage period, composition, storage conditions, if necessary, method of use, etc.
Many countries insist that labeling should be done in the popular languages of the country. This should preferably be done even in the absence of such a statutory requirement.
(7) stand out 突出；出色
(8) container n. 容器；集装箱
(9) handle v. 操作；搬运
(10) distribute v. 分发，分配
(11) consumer n. 消费者，顾客
(12) workshop n. 车间，工厂
(13) means of transportation 交通工具 (14) vulnerable adj. 易受攻击的；易受伤的
As a key marketing tool, packaging is expected by companies to be a “spokesperson” for their products. It is because that an appealing package will create a distinctive look for the products to stand out in a crowd and increase sales.
The main function of packaging is to protect what is inside. Many products are vulnerable to environmental conditions. For example, biscuits must be protected against the loss of moisture. Some products are sensitive to oxygen, some are sensitive to temperature, some can be damaged by crushing, and some can be ruined by shock and vibration. Then the purpose of packages is to protect the goods in sound condition.
包装的设计通常旨在吸引潜在买家的注意力，对购买决定 产生积极的影响，以此促进销售。
其中，potential作为形容词的词义是“可能的”，作为 名词的词义是“可能性，潜力”，例如，短语 exploit one’s potential的意思是“发掘自己的潜力”，短语 fulfill one’s potential的意思是“发挥自己的潜力”，短语 realize one’s potential的意思是“认识自己的潜力”，短语 a potential leader的意思是“可能成为领导者的人”，又如，She has potential as an artist.（她有做艺术家的潜质。）
4 communicate with foreign business partners on the matters of packaging
Warm-up
Challenge Yourself
Can you tell us the Chinese meaning of the following words immediately?
Programme content
2 read about a passage on green package learn the common expressions
3 on packaging
4
learn the types of packaging and way of developing green package
Words & Expressions
(1) packaging n. 包装；包装材料
(2) label n. 标签；标识
(3) marketing n. 销售，行销
(4) spokesperson n. 发言人
(5) appealing adj. 动人的
(6) distinctive adj. 特别的，有特色的
Objective
1 talk about the materials and containers for packaging
Programme objective
2 talk about the packaging condition and packaging mark
negotiate on the packaging clauses in 3 the business activities
(2)The design of package usually intends to attract the
potential purchaser’s attention and have a positive impact on
the purchasing decision so as to promote the sales.
其中，形容词 distinctive的意思是“特别的，有特色的”， 例如，短语 a distinctive smell的意思是“特殊的气味”，短语 a distinctive style的意思是“特殊的风格”，其动词形式是 distinguish，意思是“区别，辨别”，例如，The twins are so alike that no one can distinguish one from the other.（这对孪生 儿长得很像，无人能分辨出谁是谁。）It is …that…是强调句 型，that 后面的内容是被强调的部分，可以强调主语、宾语、 状语等，It is because that…在这里强调的是原因状语。
Packaging of Products
LOGO
Programme Two
Contents
1
Programme Content
2
Programme Objective
3
Warming up
4
Passage One
5
Passage Two
Company Logo
Contents
1 read about a passage on the value of packaging and labeling
Besides satisfying the statutory and social requirements, labeling should help to promote sales. For example, in selfservice stores labeling should impart, to the extent desirable and feasible, the services of a salesman to inform and attract the customers.
The design of package usually intends to attract the potential purchaser’s attention and has a positive impact on the purchasing decision so as to promote the sales.
(15) vibration n. 摆动；震动
(16) in sound condition 完好无损
(17) potential adj. 可能的
(18) have an impact on/upon对……有影响
(19) obligation n. 义务，职责，责任 (20) lay down 把放下；规定，制定
(1) impact
(6) distribute
(2) expiry
(7) generate
(3) boundary
(8) workshop
(4) containຫໍສະໝຸດ (9) permanent
(5) conserve
(10) distinctive
Warm-up
Short Survey Have you got some idea of the following terms before
Notes
(1) It is because that an appealing package will create a
distinctive look for the products to stand out in a crowd and
increase sales.
是因为吸引人的包装将会使产品产生独特的外观，优越于同类 产品，从而促进销售。
(21) in respect of/to 至于……
(22) disclose v. 使显露；公开，透露
(23) expiry n. 终止，期满，满期
(24) indefinite adj. 不确定的，不明确的
(25) in the absence of 在缺乏……时 (26) impart v. 给予，赋予
(1) label (2) container (3) packaging (4) green packaging (5) resources
Company Logo
Passage One：The Value of Packaging and Labeling
Labelling may be regarded as part of packaging because packaging decision making also involves the consideration of the labeling requirements.
Sanitary obligations are very important aspect of labeling. Many countries have laid down labeling requirements in respect of a number of commodities. According to the regulations in many countries, labeling of food items should disclose information about a number of aspects like date of manufacturing, expiry date or optimum storage period for
Packaging also has its service function. The various items of information printed on packaging provide the consumer with details about the contents and the use of a particular product. Dosage information on medicines is a case in point.
Usually, packaging is seen as a container. Many products must be contained to handle, such as drinking, milk, wine, salt, flour etc. These liquid and free flowing solids are often packaged so that they can be distributed to the markets and taken home by the consumers. Besides, some large and heavy goods such as refrigerators and washing machines are packaged so that they can be handled by workers in the workshop or during transit.
goods which do not have an indefinite storage period, composition, storage conditions, if necessary, method of use, etc.
Many countries insist that labeling should be done in the popular languages of the country. This should preferably be done even in the absence of such a statutory requirement.
(7) stand out 突出；出色
(8) container n. 容器；集装箱
(9) handle v. 操作；搬运
(10) distribute v. 分发，分配
(11) consumer n. 消费者，顾客
(12) workshop n. 车间，工厂
(13) means of transportation 交通工具 (14) vulnerable adj. 易受攻击的；易受伤的
As a key marketing tool, packaging is expected by companies to be a “spokesperson” for their products. It is because that an appealing package will create a distinctive look for the products to stand out in a crowd and increase sales.
The main function of packaging is to protect what is inside. Many products are vulnerable to environmental conditions. For example, biscuits must be protected against the loss of moisture. Some products are sensitive to oxygen, some are sensitive to temperature, some can be damaged by crushing, and some can be ruined by shock and vibration. Then the purpose of packages is to protect the goods in sound condition.
包装的设计通常旨在吸引潜在买家的注意力，对购买决定 产生积极的影响，以此促进销售。
其中，potential作为形容词的词义是“可能的”，作为 名词的词义是“可能性，潜力”，例如，短语 exploit one’s potential的意思是“发掘自己的潜力”，短语 fulfill one’s potential的意思是“发挥自己的潜力”，短语 realize one’s potential的意思是“认识自己的潜力”，短语 a potential leader的意思是“可能成为领导者的人”，又如，She has potential as an artist.（她有做艺术家的潜质。）
4 communicate with foreign business partners on the matters of packaging
Warm-up
Challenge Yourself
Can you tell us the Chinese meaning of the following words immediately?
Programme content
2 read about a passage on green package learn the common expressions
3 on packaging
4
learn the types of packaging and way of developing green package
Words & Expressions
(1) packaging n. 包装；包装材料
(2) label n. 标签；标识
(3) marketing n. 销售，行销
(4) spokesperson n. 发言人
(5) appealing adj. 动人的
(6) distinctive adj. 特别的，有特色的
Objective
1 talk about the materials and containers for packaging
Programme objective
2 talk about the packaging condition and packaging mark
negotiate on the packaging clauses in 3 the business activities
(2)The design of package usually intends to attract the
potential purchaser’s attention and have a positive impact on
the purchasing decision so as to promote the sales.
其中，形容词 distinctive的意思是“特别的，有特色的”， 例如，短语 a distinctive smell的意思是“特殊的气味”，短语 a distinctive style的意思是“特殊的风格”，其动词形式是 distinguish，意思是“区别，辨别”，例如，The twins are so alike that no one can distinguish one from the other.（这对孪生 儿长得很像，无人能分辨出谁是谁。）It is …that…是强调句 型，that 后面的内容是被强调的部分，可以强调主语、宾语、 状语等，It is because that…在这里强调的是原因状语。
Packaging of Products
LOGO
Programme Two
Contents
1
Programme Content
2
Programme Objective
3
Warming up
4
Passage One
5
Passage Two
Company Logo
Contents
1 read about a passage on the value of packaging and labeling
Besides satisfying the statutory and social requirements, labeling should help to promote sales. For example, in selfservice stores labeling should impart, to the extent desirable and feasible, the services of a salesman to inform and attract the customers.
The design of package usually intends to attract the potential purchaser’s attention and has a positive impact on the purchasing decision so as to promote the sales.
(15) vibration n. 摆动；震动
(16) in sound condition 完好无损
(17) potential adj. 可能的
(18) have an impact on/upon对……有影响
(19) obligation n. 义务，职责，责任 (20) lay down 把放下；规定，制定
(1) impact
(6) distribute
(2) expiry
(7) generate
(3) boundary
(8) workshop
(4) containຫໍສະໝຸດ (9) permanent
(5) conserve
(10) distinctive
Warm-up
Short Survey Have you got some idea of the following terms before
Notes
(1) It is because that an appealing package will create a
distinctive look for the products to stand out in a crowd and
increase sales.
是因为吸引人的包装将会使产品产生独特的外观，优越于同类 产品，从而促进销售。
(21) in respect of/to 至于……
(22) disclose v. 使显露；公开，透露
(23) expiry n. 终止，期满，满期
(24) indefinite adj. 不确定的，不明确的
(25) in the absence of 在缺乏……时 (26) impart v. 给予，赋予