Unit 2 Trade Fair
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Part I Warm-up
1. What are some famous trade fairs in China? ① 中国进出口商品交易会 (即广州交易会,简称广交会,英文名为Canton ['kæntən] fair ):创办于1957年春季，每年春秋两季在广州举办，迄今已有 五十余年历史，是中国目前历史最长、层次最高、规模最大、商品种类 最全、到会客商最多、成交效果最好的综合性国际贸易盛会。自2007年4 月第101届起，广交会由中国出口商品交易会更名为中国进出口商品交易 会，由单一出口平台变为进出口双向交易平台。
7. embody：[im‘bɔdi] vt. 体现,表达，使具体化
e.g. The Statue [‘stætʃu] of Liberty embodies the spirit of freedom.
自由女神像体现了热爱自由的精神。
8.legacy：['legəsi] n. 遗产
7
Being the first World Exposition on the theme of city, Expo 2010 Shanghai China will attract governments and people from across of the world, focusing on the theme "Better City, Better Life“.
10
Expo 2010 will also be a grand international gathering. we shall endeavor to attract about 200 nations and international organizations to take part in the exhibition as well as 70 million visitors from home and abroad, ensuring the widest possible participation in the history of the World Expositions.
这些设计富有创新的理念。
3. reputation：[,repju‘teiʃən] n. 名誉,名声 e.g. The store has an excellent reputation for fair dealing. 该店买卖公平,声誉极佳。 4. putter：[‘putə] n. 轻击棒
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（ 此外，2010世博会使跨文化的对话成为可能。 在对世博会总结之前，“上海宣言”会先发行。 这份宣言，有希望成为世博会历史上的里程碑， 会摘录参展国的见解也包含人们对于未来合作 发展的想法以及广泛共同的愿望，因此给全球 人们留下了一份宝贵的关于城市发展的精神遗 产。）
Part II Task 2
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9. place a trial order 试订货
10. sound out 试探
11. market potential 市场潜在需求
12. sales network 销售网点
13. canned foods 罐头食品
14. be of special interest 特别引人注目 15. marketaba International Travel Mart是亚洲地区 最大的专业旅游交易会，交易会一年一届, 从2001年起，每年分别在 上海和昆明交替举办。)
4
③ 中国林产品交易会 (China Forestry Products Trade Fair中国林产品交易
（2010年世博会也是一个宏伟的 国际集会。一方面，我们要努力 吸引大约200个国家和国际组织 和7千万国内外的参观者来参加 世博会，以确保是史上最盛大 的世博会。 ）
11
In addition, Expo 2010 will offer a wonderful opportunity for cross-culture dialogues. Before the conclusion of the Exposition, a "Shanghai Declaration" will be issued. This declaration, hopefully a milestone in the history of the World Expositions, will epitomize the insights to be offered by the participants and embody ideas for future cooperation and development and extensive common aspirations, thereby leaving a rich spiritual legacy of urban development to people throughout the world.
1. business operation 商业运作模式
2. business dealings 商业往来、交往
3. arts and crafts手艺
4. be in the business经商、经营 5. silk products manufacturing 丝织品制造商 6. printed material 印刷品 7. price list 价目表 specification 明细表，产品说明书 8. in great demand 需求量大
4. aspiration：[,æspə‘reiʃən] n. 热望, 渴望
e.g. He has no aspiration for fame or gain.
他不图名利。
6
5.disseminate：[di'semineit] vt. 散播;宣传 e.g. They use the press to disseminate right-wing views. 他们利用报刊来传播右翼观点。 6. eco-friendly：[‘i:kəu,frendli]a. 生态友好的,对环境无害的
2. habitat：[‘hæbitæt] n. (动物的)栖息地;(植物的)产地;生活环境 3. epitomise：[i‘pitəmaiz] vt. 为„的缩影；代表,象征;体现 e.g. Professor Huang epitomises the truth of this saying 黄教授以身作则实践了这一格言。
on cities and explore new approaches to human habitat, lifestyle and working conditions in the new century. They will learn how to create an eco-friendly society and maintain the sustainable development of human beings. （为其184天,参加各国将全力显示其 在新世纪的城市文明程度,充分交流 城市发展的经验、传播先进城市发展 概念和城市人居环境探索新思路、 生活和工作条件。他们将会学习如 何创造一个生态社会和人类可持 续发展的计划。）
会是我国唯一经国家林业局正式批准的具有行业代表意义的经贸盛会，其 常设会址获准在山东菏泽设立 ,并于每年9月19日定期举办。)
5
Part II Listening Practice New Words and Expressions
1. expo [ekspəʊ] =exposition n. (美)博览会
Unit 2 Trade Fairs
Teaching Objectives
After completing this lesson, students should be able to: Comprehend basic trade fair vocabulary; Understand how to participate in a trade fair; Recognize some famous international and domestic trade fairs
1
A trade fair (trade show, trade exhibition or expo) is an exhibition organized so that companies in a specific industry can showcase and demonstrate their latest products, service, study activities of rivals and examine recent market trends and opportunities. In contrast to consumer fairs （消费品博览会、交易 会）, only some trade fairs are open to the public, while others can only be attended by company representatives (members of the trade, e.g. professionals) and members of the press, therefore trade shows (商业展览会，博览会) are classified as either "Public" or "Trade Only".
Keys for task 2 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. domestic suppliers customers value services ideal compare specialized innovative up-to-date
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Part III Language Focus A
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Expo 2010 will centre on innovation and interaction. Innovation is the soul, while cultural interaction is an important mission of the World Expositions. In the new era, Expo 2010 will contribute to human-centered development, scientific and technological innovation, cultural diversity and win-win cooperation for a better future. （2010世博会的核心是创新和互动。 创新是灵魂，而文化交流是世博会 的一项重要任务。在新纪元，2010 世博会将致力于以人为本的发展， 科技创新，文化差异以及双赢的 未来合作。）
New Words and Expressions 1.encounter：[in'kauntə] vt. 遭遇(敌人);遇到(困难,危险等)
e.g. I encountered great difficulties in learning English grammar. 我在学习英语语法时遇到了很大困难。 2. innovative：[‘inəuveitiv] a. 创新的 e.g. These designs are full of innovative ideas.
8
For its 184 days, participants will display urban civilization to the full extent,
exchange their experiences of urban development, disseminate advanced notions
Part I Warm-up
1. What are some famous trade fairs in China? ① 中国进出口商品交易会 (即广州交易会,简称广交会,英文名为Canton ['kæntən] fair ):创办于1957年春季，每年春秋两季在广州举办，迄今已有 五十余年历史，是中国目前历史最长、层次最高、规模最大、商品种类 最全、到会客商最多、成交效果最好的综合性国际贸易盛会。自2007年4 月第101届起，广交会由中国出口商品交易会更名为中国进出口商品交易 会，由单一出口平台变为进出口双向交易平台。
7. embody：[im‘bɔdi] vt. 体现,表达，使具体化
e.g. The Statue [‘stætʃu] of Liberty embodies the spirit of freedom.
自由女神像体现了热爱自由的精神。
8.legacy：['legəsi] n. 遗产
7
Being the first World Exposition on the theme of city, Expo 2010 Shanghai China will attract governments and people from across of the world, focusing on the theme "Better City, Better Life“.
10
Expo 2010 will also be a grand international gathering. we shall endeavor to attract about 200 nations and international organizations to take part in the exhibition as well as 70 million visitors from home and abroad, ensuring the widest possible participation in the history of the World Expositions.
这些设计富有创新的理念。
3. reputation：[,repju‘teiʃən] n. 名誉,名声 e.g. The store has an excellent reputation for fair dealing. 该店买卖公平,声誉极佳。 4. putter：[‘putə] n. 轻击棒
13
12
（ 此外，2010世博会使跨文化的对话成为可能。 在对世博会总结之前，“上海宣言”会先发行。 这份宣言，有希望成为世博会历史上的里程碑， 会摘录参展国的见解也包含人们对于未来合作 发展的想法以及广泛共同的愿望，因此给全球 人们留下了一份宝贵的关于城市发展的精神遗 产。）
Part II Task 2
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9. place a trial order 试订货
10. sound out 试探
11. market potential 市场潜在需求
12. sales network 销售网点
13. canned foods 罐头食品
14. be of special interest 特别引人注目 15. marketaba International Travel Mart是亚洲地区 最大的专业旅游交易会，交易会一年一届, 从2001年起，每年分别在 上海和昆明交替举办。)
4
③ 中国林产品交易会 (China Forestry Products Trade Fair中国林产品交易
（2010年世博会也是一个宏伟的 国际集会。一方面，我们要努力 吸引大约200个国家和国际组织 和7千万国内外的参观者来参加 世博会，以确保是史上最盛大 的世博会。 ）
11
In addition, Expo 2010 will offer a wonderful opportunity for cross-culture dialogues. Before the conclusion of the Exposition, a "Shanghai Declaration" will be issued. This declaration, hopefully a milestone in the history of the World Expositions, will epitomize the insights to be offered by the participants and embody ideas for future cooperation and development and extensive common aspirations, thereby leaving a rich spiritual legacy of urban development to people throughout the world.
1. business operation 商业运作模式
2. business dealings 商业往来、交往
3. arts and crafts手艺
4. be in the business经商、经营 5. silk products manufacturing 丝织品制造商 6. printed material 印刷品 7. price list 价目表 specification 明细表，产品说明书 8. in great demand 需求量大
4. aspiration：[,æspə‘reiʃən] n. 热望, 渴望
e.g. He has no aspiration for fame or gain.
他不图名利。
6
5.disseminate：[di'semineit] vt. 散播;宣传 e.g. They use the press to disseminate right-wing views. 他们利用报刊来传播右翼观点。 6. eco-friendly：[‘i:kəu,frendli]a. 生态友好的,对环境无害的
2. habitat：[‘hæbitæt] n. (动物的)栖息地;(植物的)产地;生活环境 3. epitomise：[i‘pitəmaiz] vt. 为„的缩影；代表,象征;体现 e.g. Professor Huang epitomises the truth of this saying 黄教授以身作则实践了这一格言。
on cities and explore new approaches to human habitat, lifestyle and working conditions in the new century. They will learn how to create an eco-friendly society and maintain the sustainable development of human beings. （为其184天,参加各国将全力显示其 在新世纪的城市文明程度,充分交流 城市发展的经验、传播先进城市发展 概念和城市人居环境探索新思路、 生活和工作条件。他们将会学习如 何创造一个生态社会和人类可持 续发展的计划。）
会是我国唯一经国家林业局正式批准的具有行业代表意义的经贸盛会，其 常设会址获准在山东菏泽设立 ,并于每年9月19日定期举办。)
5
Part II Listening Practice New Words and Expressions
1. expo [ekspəʊ] =exposition n. (美)博览会
Unit 2 Trade Fairs
Teaching Objectives
After completing this lesson, students should be able to: Comprehend basic trade fair vocabulary; Understand how to participate in a trade fair; Recognize some famous international and domestic trade fairs
1
A trade fair (trade show, trade exhibition or expo) is an exhibition organized so that companies in a specific industry can showcase and demonstrate their latest products, service, study activities of rivals and examine recent market trends and opportunities. In contrast to consumer fairs （消费品博览会、交易 会）, only some trade fairs are open to the public, while others can only be attended by company representatives (members of the trade, e.g. professionals) and members of the press, therefore trade shows (商业展览会，博览会) are classified as either "Public" or "Trade Only".
Keys for task 2 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. domestic suppliers customers value services ideal compare specialized innovative up-to-date
14
Part III Language Focus A
9
Expo 2010 will centre on innovation and interaction. Innovation is the soul, while cultural interaction is an important mission of the World Expositions. In the new era, Expo 2010 will contribute to human-centered development, scientific and technological innovation, cultural diversity and win-win cooperation for a better future. （2010世博会的核心是创新和互动。 创新是灵魂，而文化交流是世博会 的一项重要任务。在新纪元，2010 世博会将致力于以人为本的发展， 科技创新，文化差异以及双赢的 未来合作。）
New Words and Expressions 1.encounter：[in'kauntə] vt. 遭遇(敌人);遇到(困难,危险等)
e.g. I encountered great difficulties in learning English grammar. 我在学习英语语法时遇到了很大困难。 2. innovative：[‘inəuveitiv] a. 创新的 e.g. These designs are full of innovative ideas.
8
For its 184 days, participants will display urban civilization to the full extent,
exchange their experiences of urban development, disseminate advanced notions