现代企业管理知识点(国外英文资料)

Modern enterprise management
Fill in the blanks (13 out of 10)
The basic resource elements of the enterprise system include:
(1) resources (3) resources (3) resources (4) information
Management is both a science and an art.
Three, limited liability company is to point to by two or more shareholders under 50 joint venture, the establishment of each shareholder is limited to its capital contribution to the company to undertake liability company shall undertake liability for its debts with all of its assets of an enterprise as a legal person.
Type of control:
(1) feedforward control (2) control (3) feedback control
Five, the enterprise strategy mainly includes the following aspects:
(1) the business scope (2) resource allocation (3) competitive advantage (4) synergy
To determine whether a competency is a core competency, you need to see if it meets four criteria:
Modern enterprise management
Fill in the blanks (13 out of 10)
The basic resource elements of the enterprise system include:
(1) resources (3) resources (3) resources (4) information
Management is both a science and an art.
Three, limited liability company is to point to by two or more shareholders under 50 joint venture, the establishment of each shareholder is limited to its capital contribution to the company to undertake liability company shall undertake liability for its debts with all of its assets of an enterprise as a legal person.
Type of control:
(1) feedforward control (2) control (3) feedback control
Five, the enterprise strategy mainly includes the following aspects:
(1) the business scope (2) resource allocation (3) competitive advantage (4) synergy
To determine whether a competency is a core competency, you need to see if it meets four criteria:
(1) valuable (2) is rare
(3) it is difficult to imitate (4) irreplaceable
In order to gain relative competitive advantage, enterprises can choose three types of general competition strategies:
(1) the cost leading strategy (2) strategy for differentiation strategy (3)
8, the concept of guiding the operation of the enterprise market is successively:
(1) production concept (2) (3) the selling concept product concepts (4) (5) marketing concept social marketing concept
The enterprise product combination has certain width, length, depth, and relevance.
The product life cycle includes:
(1) the growth stage of the import phase (2)
(3) the stage of maturity (4)
The characteristics of the production process:
(1) the standardization of the production process characteristics (2) production process characteristics (3)
The long-term financing method can be divided into:
(1) capital raising (2) equity financing (3) bond financing
(4) long-term loan (5) financing lease
The method of market forecasting: expert judgment law expert meeting method brainstorming method Delphi method (elimination method)
Multiple choices (circled in 10, actually produced 6, 1, 5, 30)
The conditions that enterprises should have
The enterprise must have certain organization organization, have its own name, office and business place, organization constitution and so on elements.
The enterprise shall operate independently, accounting independently, and be able to make profits and losses, and be qualified as a legal person.
A business is an economic organization.
Second, the second attribute of management
(1) natural properties (2) social attributes
3, according to the proportion of the internal productivity
of the enterprise
(1) labor-intensive enterprises (2) capital-intensive enterprises (3) technology-intensive enterprises
The level of strategy
(1) the strategy of business strategy (3)
Macro environment analysis
(1) political and legal factors (2) economic factors (3) social and natural factors (4) technical factors
Six, potter's five modes
(1) competition from competitors (3) alternatives to existing competitors (2) potential competitors
(4) the bargaining power of the buyer
7, industry environment analysis
(1) the threat of new entrants (2) supplier bargaining power (3) buyer bargaining power
(4) the threat of alternatives (5) competition between existing competitors
The choice of target market
(1) the single market centralization (2) specialization (3) product specialization
Market specialization (5) fully entered
The four phases of the PDCA cycle
(1) the planning stage (2) phase do (3) phase (3) phase check (4) processing phase action
The overall goal of corporate financial management consists of four aspects
(1) maximizing the total value of the product to the goal of maximizing profit
(3) maximization of shareholder wealth is the goal of maximizing enterprise value
The methods of production planning and control of modern enterprises:
Production schedule (2) production schedule (3) production instructions
Noun explanation
1, management: management is a process, is an organization or individual, in order to achieve a certain goal, the most effective, most economic actions, is the action plan, organize and control. Management is a comprehensive effort
to properly configure various resources within an organization in order to achieve organizational goals.
2, market prediction: predict the future market trends, understanding consumer demand for goods and the supply position of competitors, thus improve the ability to adapt the market, to strengthen management.
Enterprise management: it is the general name of a series of activities, such as planning, organizing, directing, coordinating and controlling the activities of an enterprise.
It is the objective requirement of social production. As much as possible is the purpose of the enterprise management and utilization of enterprise's manpower and material resources, financial resources, information and other resources, to achieve "more, faster, better," the goal, the maximum input and output efficiency.
4, resource refers to be investment enterprise production process, factors of production such as capital, equipment, staff skills, patents, finances, and managers' ability, which can be regarded as resources. Corporate resources can be tangible or intangible. Tangible resources are visible, quantifiable assets, including financial sources, organizational resources, resource and technical resources. Intangible resources are assets that are rooted in the history of the enterprise and accumulated over time. These are intangible resources, including knowledge, trust between employees, employee thinking, innovation,
management and brand, reputation, etc.
5, the marketing concept: is around the target market of customer demand, to carry out marketing activities, to create profits by satisfying consumer demand, achieve the goal of the enterprise. Compared with conventional wisdom, marketing is a market-oriented concept, and there is a fundamental difference between them.
6, market segmentation refers to according to the different desires and needs of consumers for the product, different buying behavior and buying habits, the overall market divided into different or the same group of small market. Market segmentation is the essence of similar products of consumers as a whole, and then according to certain segmentation variables divides the whole a child's overall, each child is a general was further segmentation of the market, this process is market segmentation.
Product mix: a set of products offered to the buyer by the seller, which includes all product lines and product items. The product combination of the enterprise has certain width, length, depth and relevance.
Quality management: refers to the general term for planning, organizing, coordinating and controlling all kinds of
factors in order to ensure and improve product quality. It has undergone three phases: the quality inspection phase, the statistical quality management stage, and the overall quality management stage.
The short answer (turn nine questions, actually make 5 1 5 points total 25)
The characteristics of a modern enterprise:
Modern enterprises generally use modern science and technology to carry out production and operation activities.
Modern enterprise production organizations are getting more and more rigorous. The division of labor is finely divided, and the efficiency of labor is gradually improved.
The economy and profitability of modern business operations. Modern enterprises must provide goods or services for consumers to achieve the value added goals of the enterprise. Any organization that is not economically productive is not a modern enterprise, and profitability is a fundamental sign of a modern enterprise.
The environmental adaptability of modern enterprises.
Attach importance to employee welfare and social responsibility, and form a unique enterprise spirit.
Profits, employee benefits and social responsibility constitute the three essential elements of an enterprise's survival.
The basic characteristics of enterprise management:
Enterprise management is a cultural phenomenon and social phenomenon. This phenomenon must have two conditions: one,
two people above the collective activity 2, the target that agrees
The subject of enterprise management is the manager. The first responsibility of a manager is to manage an organization; The second responsibility is management; The third responsibility is management and workers.
Modern enterprise management pursues multi-objective operation and management, and advocates free management and dynamic management.
The core of management is managing relationships. Third,
according to the organization of the enterprise:
Single enterprise 2. Multi-enterprise 3. Economic association 4. Enterprise group
Fourth, according to enterprise ownership relation division
1) state-owned enterprises (2) the collective ownership enterprise 3. 4. The individual private enterprise sino- foreign joint venture 5. 6 sino-foreign cooperative enterprises. Foreign investment enterprises
The function of administration
A plan is a plan, a plan and a plan for the career that the organization of the future will pursue. Planning includes defining the organization's goals, develop a global
strategy to achieve these goals, the development of a comprehensive hierarchical planning system in an integrated and coordinated activities.
Organization refers to the organization that people establish in order to achieve a common goal, which is a carrier for the use of resources, such as human resources, resources and financial resources.
Control, monitor activities to ensure that they proceed as planned and correct all important deviations.
Leadership, conducting, leading, guiding, and encouraging the efforts of the subordinates to achieve their goals.
The enterprise strategic management process:
Strategic analysis, this is to enterprise's strategic environment analysis, evaluation and prediction of these environmental future trend and the effects of these trends for the enterprise.
Strategic choice and evaluation, the strategic choice and evaluation process are the strategic decision-making process. ,
It is the process of making multiple strategies to achieve organizational goals and selecting one of the best
solutions based on some evaluation criteria.
Strategic implementation and control, when the strategic
plan of an enterprise is determined, the strategic and strategic objectives must be realized through concrete concrete actions. At the same time, the actual result of the information feedback is compared to the intended strategic target, such as the deviation, the action is taken to correct.
7, marketing macro environment analysis:
Macroenvironmental factors are mainly demographic factors, economic factors, natural factors, technical factors, political factors and cultural factors.
Market is made up of a specific need, so the population size and growth, age structure and ethnic composition, education level, family structure, regional distribution and flow of enterprise have important influence.
Markets not only depend on people, they also need purchasing power. The factors that affect purchasing power are income levels, income distribution, price levels, consumer savings and consumption.
Natural factors are the state of natural resources, the status of raw materials and energy supply.
Technology has driven economic growth, transforming human production, work, life, thinking and entertainment.
The political factors that affect marketing are government policy, legislation and pressure from interest groups.
Culture is the norm and the values that a group adheres to, and culture has internal constraints on everyone in the community.
The composition of the production process:
The structural component of the production process, the main work area, the work center.
The task of the production process consists mainly of process and process.
Quality management:
To develop quality policies and goals, which are the
overall quality goals and objectives that are officially promulgated by the top leaders of an organization. The quality objective is the result of the quality of the enterprise in accordance with the quality policy.
To establish quality system, the quality system refers to "the organizational structure, procedures, processes and resources needed to implement quality management".
Carry out quality control and quality assurance activities, the role of the quality control according to quality standards, monitoring the work of each link in the run under control, so as to timely eliminate and solve the problem, ensure that meet the quality requirements.
Improve the quality of enterprises to improve the competitiveness of enterprises.
The thesis (the advantages and disadvantages of the basic pattern of organizational structure)
Linear system organization advantages: simple structure, responsibilities clear, unified command and command, and simplicity of contact and decision quickly, less of choose and employ persons, low cost, high work efficiency.
Disadvantages: the information communication in the organization is not smooth, and does not conform to the principle of "exception management".
Unity form group advantage: the management according to the function division of labor, to adapt to the modern management characteristic of division of labor fine, is advantageous for the organization of information communication is smooth. At the same time, the degree of specialization of management has been improved to reduce the workload of leaders at all levels.
Disadvantages: 1, obstructing the centralized and unified command of the organization, the long leadership, it is not conducive to clearly dividing the functions and powers of the administrative and functional departments at various levels; The poor flexibility of the adjustment and reform makes it easy to produce a spontaneous resistance. In the absence of the staff, the work cannot continue.
Line unity form organizational advantages: the advantage of the unified command with linear system, on the basis of absorbing the unity form play a role of professional management strengths, to improve the management efficiency, to play to the role of the production of administrative command system provides the organization guarantee.
Disadvantages: the horizontal relations between the functional departments are poor, and they are easily disjointed and contradictory. In particular, there is still a problem of long leadership when all functional departments are distributed under different administrative leadership.
Divisional system organization advantages: 1, is advantageous to the enterprise top leadership to get rid of the daily administrative work, dedication to the enterprise strategic decision and long-term planning; To be conducive to the initiative and initiative of production and operation of various departments, and to organize production and business activities according to market changes flexibly; To improve the professional competence and leadership of the managerial personnel; It is helpful to improve the stability of enterprises and the
adaptability of the environment.
Disadvantages: 1, the function orgnaization repeatedly set, easily cause person, treasure, material waste; There is too much decentralization, and the ability to control the inner layer of the top layer is weakened, which is not conducive to global coordination. The practice of independent。