外研社-新职业英语-第二版-职业综合英语1Unit-1课件
新职业英语——职业综合英语1Unit 1课件1
TV(3)
SAMSUNG: 三星(韩国)
LG: (韩国)
Philips: 飞利浦(荷兰)
Computer
Lenovo:联想(中国) Apple: 苹果(美国) IBM: (美国) Dell: 戴尔(美国) Sony: 索尼(日本
Sportswear
Li-Ning: 李宁牌(中国) Adidas:阿迪达斯(德国) Nike: 耐克(美国) Reebok:锐步(美国 Kappa: 卡帕,背靠背(意大利) ANTA: 安踏(中国)
5) TOEFL:Test of English as a Foreign Language 托福,非英语国家英语能力考试
附:常见的其他一些缩写词语(3)
3、体育比赛:
1)NBA: National Basketball Association 美国职业篮球联赛
2)CBA: Chinese Basketball Association 中国男子篮球职业联赛
对于下列每种类型的产品,至少列举出2个 生产公Байду номын сангаас:
TV(1)
TCL(中国) Konka:康佳(中国) Skyworth:创维(中国) ChangHong:长虹(中国) Haier:海尔(中国) Hisense:海信(中国) Xoceco:厦华(中国)
TV(2)
Panasonic:松下(日本) TOSHIBA:东芝(日本) HITACHI:日立(日本) Sanyo:三洋(日本) Sharp:夏普(日本)
4)DOS:Disk Operating System 磁盘操作系统
5)AutoCAD: Autodesk Computer Aided Design 计算机辅助设计软件
附:常见的其他一些缩写词语(5)
新职业英语基础篇第二版第二册Unit 1
新职业英语基础篇第二版第二册Unit 11.1 Introduction to New Career EnglishIf you're thinking about starting a new career, it's important to learn the language that your potential employers will be speaking. That's where New Career English comes in! In this unit, we'll cover everything from basic vocabulary and grammar to more advanced communication skills. So, let's get started!1.2 Why Learn New Career English?There are many reasons why you might want to learn New Career English. For one thing, it can help you stand out when you're applying for jobs. Many companies require their employees to have at least a basic understanding of English, so being able to communicate effectively in English can give you an edge over other candidates.Another reason to learn New Career English is because it can open up new opportunities for you. If you work in a field that requires international communication, such as business or tourism, being able to speak English fluently can make all the difference. Plus, knowing English can also help you connect with people from all over the world and gain new perspectives on different cultures.Now that we've covered why you should learn New Career English, let's dive into some of the basics. In this unit, we'll cover vocabulary related to workand employment, as well as grammar and communication skills that will help you succeed in the workplace.1.3 Vocabulary Related to Work and EmploymentWhen it comes to talking about work and employment, there are a few key words and phrases that you should know. Here are a few examples: Job search: The process of looking for a job that fits your skills and qualifications.Interview: A meeting with a potential employer to discuss your qualifications and experience.Resume/CV: A document that outlines your education, work history, and other relevant information about yourself.Salary: The amount of money you receive for working at a particular job.Benefits: Extra perks or bonuses that come with a job, such as health insurance or paid time off.Workplace culture: The attitudes and behaviors that define the atmosphere at a particular company or organization.Performance review: A meeting with your manager to discuss your performance and set goals for improvement.Promotion: An increase in your position or responsibilities within a company or organization.Layoff: A decision by an employer to terminate the employment of a particular employee.Termination: The end of an employment relationship between an employer and an employee.Now that we've covered some of the vocabulary related to work and employment, let's move on to some grammar tips that will help you communicate effectively in English.1.4 Grammar Tips for Effective CommunicationGood grammar is essential for effective communication in any language, but it can be especially important when speaking English as a second language. Here are a few tips to help you improve your grammar skills:Practice, practice, practice! The more you speak and write in English, the better you'll become at using proper grammar.Pay attention to sentence structure. Make sure your sentences have a clear subject and verb, and use proper punctuation (such as commas and periods) to indicate where one idea ends and another begins.Use common verb tenses correctly. For example, if you're describing something that happened in the past, use the past tense; if you're describing something that is ongoing or future, use present or future tenses.Be aware of common errors, such as subject-verb agreement errors (e.g. "The team plays well" vs. "The team play well"), incorrect word usage (e.g. "I amgoing" vs. "I am going"), and run-on sentences (e.g. "I went to the store, I bought some milk").Finally, let's talk about some communication skills that will help you succeed in the workplace. These skills include things like listening actively, speaking confidently, and writing clearly and professionally. Here are a few tips to help you improve these skills:Listen actively: When someone is speaking to you, make sure you're paying attention and responding appropriately. Ask questions if you need clarification, and avoid interrupting them while they're speaking.Speak confidently: Don't be afraid to speak up and share your ideas with others. Practice speaking in front of a mirror or with friends who can offer feedback on your pronunciation and grammar.Write clearly and professionally: When writing emails or reports, make sure your writing is clear and easy to read. Use proper spelling and grammar, and avoid using slang or informal language unless appropriate for your workplace culture.。
新职业英语第二版职业综合英语1教案unit1(1)
Eg. Household applia nceTCL, Sony, Panasonic, Philips…
Computers: Le novo, Apple, IBM, Sony…
Sportswear: Li-N ing, Adidas, Nike, Reebok…
which the compa nies are headquartered.
Car Companies: BMW (U.S.); Toyota (Japan); Ford (U.S.)
Supermarket: Walmart (U.S.); Metro(Germa ny); Carrafour(Fra nee)
Mobile Phone: Nokia (Finlan d); Sams ung (Korea); Lenovo (Chi na) Backgro und in formatio n: What is a logo?
Task 2.List at least two compa nies for each type of the followi ng products.
Ss have a gen eral un dersta nding of Readi ng A
1. Backgro und in formati on about Google Compa ny
教学重点
2.Words and expressi ons releva nt toGoogle”
3.Global readi ng of passage A
(Ask Ss to prese nt their ideas. Kno wledge in side or outside the text is welcome.)
新职业英语Unit 1 PPT
Unit 1 Liaison
Reading A
Lenovo—New World, New thinking
Para.3 In the year 2003, Legend announced its new “Lenovo” logo to prepare for its expansion into the overseas market. Two years later, Lenovo completed the buying of IBM’s Personal Computing Division. It now employees over 25,000 people worldwide with its Executive Headquarters located in Raleigh, North Carolina. It has research and development centers in China, Japan and the United States. Besides the main PC manufacturing and assembly facilities in China, it has additional manufacturing and distribution facilities in the United States, Mexico, Brazil and many other countries.
E. digital entertainment products
F. peripherals
B
D
C
E
A
F
Unit 1 Liaison
Task 2 Tormarch is an IT company. It has several
新职业英语第二册Unit1ppt课件
5
Writing
6
Mini-project
7
Language Lab
78
ELnantegrutaignemLeanbt
职业综合
英语 2 Unit 1 Workplace
War m-1
Task 1 Work in pairs. Look at the following office layout. Discuss with your partner and identify the marked rooms.
职业综合
英语 2 Unit 1 Workplace
ReadTeixtng A
A-3
3 But the truth is that there are many more cons of relying on workplace fashion trends than there are pros. For instance, workplace fashion trends do not always distinguish between jobs and careers. If you work at a trendy coffee shop or retail store, chances are that the dress code would be casual clothing. However, if you work at a law office or an insurance company, you may be required to dress more professionally. Unfortunately, many workplace fashion trends are designed for the working population in general, not specific careers. This is where you can run into trouble if you are not careful.
《新职业英语第二版》第一册第一单元
1 ORGANIZATIONUnit ObjectivesAfter studying this unit, you are expected to:•acquire basic knowledge about organizational structure, department responsibilities, and job responsibilities•master the words and expressions concerning organizations•master the skills of greeting, making self-introduction and writing an envelopeCar Companies Supermarket Companies Mobile Phone Companies Germany Germany Republic of KoreaApple Inc.List at least two companies for each type of the following products.Television Set Computer Sportswears ever used the Internet has seen Google, and many people would just “google it” when they try to find information about something on the Internet. As the world’s most popular Internet search engine, Google is one of the greatest examples of online success.Google has acquired which is the Internet’s largest video-sharing website a nd continues to add new features every day including tool ba rs, ema il, a nd advertising. Of course, with growth and success there also comes competition. Microsoft haGoogle3NotesPh.D.: It is the short form for “Doctor of Philosophy”, a university degree of a very high level, above MA (Master of Arts) or MSc (Master of Science), which usually takes three or more years to get.Larry Page & Sergey Brin:Being the founders of Google Inc., they first met in 1995 at Stanford University in California, where they were both studying for doctorates in computer science.:It is a video-sharing website where users can upload, view and share video clips. It was created in 2005 and bought by Google in 2006.Notesorganization chart:It shows the organizational structure of a company and identifies responsibilities of each department and relationships between departments.Visitor No. First Name Last Name Company To see 1Maria Smith AGD Construction Jamie Saunders 2Carol Black Lewis Printers Michael Cornwall3 Technologies Richard SapirMr. White is meeting with Mr. Brownfrom the Head Office. Listen to theconversation and match the peoplebelow with their job titles.Mr. BrownMaryMr. Walker Task 3Listen to the conversation and decide whether the following statements aretrue or false. Then write key words tosupport your answers.1. The man is going to have a job interview in theLadies and gentlemen:My name is David Truman and I am theof Simons Facilities Corporation. Thank you for inviting me to speak here today about future energy technologies. , let me introduce our company, SFC, to you.Simply put, SFC is one company with two lines of — power and water,and our history dates back to over 100 years ago. Today we are one of the 50 largest companies in 1 Name2 Hometown3 Hobbies4Spare-time activities5Reasons for studying the major6Your own questionsABCQ:Q:Q:Q:Q:Q:Useful Expressions GreetingHow do you do?I’ve often heard about you.I’ve heard so much about you. Making introductionAllow me to introduce myself.My name is…I’m…, from…Asking questionsWhere were you born?What do you do in your spare time? Did you grow up here?Why did you choose this major? EndingSample 1Liu FangChina National Machinery Import & Export Corp.36 Jianshe RoadBeijing 100065P. R. China Michael RyanManager of Human ResourcesCrescent Finance Company502 North Olive AvenueWest Palm Beach, Florida 33402U.S.A.Sample 2Wang Gang66 Aiguo RoadShenzhen, Guangdong 518003P. R. ChinaCraig Moorc/o Jane Ashby1060 Bishop StreetHonolulu, HI 99785U.S.A.Work in groups. Set up a company and design the “About Us” page for your company’s website. The page should include your company’s name, logo, profile, management and products. The following sample is provided for your reference.1. relevant2. link3. entrepreneur4. fuel5. popularity6. acquire7. feature8. excel9.tend to10.stay away from A.to make something increaseB.closely connected or appropriate to the matter in handC.to obtain somethingD.to keep one’s distance fromE.to do something very well, or much better than most peopleF. a person who sets up a businessG. a connection between one file or section and anotherH.a part of something that is important, interesting or typicalI.the quality of being liked or supported by a lot of people J.to be likely to doTask 2 Complete the sentences with the words or phrases from Task 1.Change the form if necessary.To become a successful , oneshould have a working knowledge about thebusiness he or she plans to start.2. If you click on this , it takes youto our flight schedule.The business was from Owenfour years ago.Task 3 Complete the passage with the following words or phrase.search engine relevantinto with linksSince there are now billions of web pages, it is important to know how to search effectively for information on the web. Fortunately, some powerful online tools are there to help us this task.few seconds for your results. The results are provided on your computer screen as along list of to web pages. Thenyou will have to look through the list tosee if the links are to yourS + Vt. + O + Co.(主语+及物动词+宾语+宾语补足语)1) S + Vt. + N./Pron. + Adj.2) S + Vt. + N./Pron. + Prep. Phrase3) S + Vt. + N./Pron. + Infinitive 4) S + Vt .+ N./Pron. + Participle 5) S + Vt. + N./Pron. + Wh-infinitive 6) S + Vt. + N./Pron. + Clausea. Do I make myself clear?b. She always keeps everything in good order.c. We want you to go there.d. We listened to him singing.e. The supervisor shows me what to do next.f. Tom told me that the film was great.54S + Vt. + Io. + Do.(主语+及物动词+间接宾语+直接宾语)1) S + Vt. + N./Pron. + N.2) S + Vt. + N./Pron. + to/for-Phrasea. I sent him a fax.b. I sent a fax to him.c. I bought Mary a book.d. I bought a book for Mary.S + Lv. + P (主语+系动词+表语)1) S + Lv. + N./Pron. 2) S + Lv. + Adj.(形容词)3) S + Lv. + Adv.(副词)4) S + Lv. + Prep. Phrase 5) S + Lv. + Participlea. The compass is mine.b. The secretary is efficient.c. The power is off.d. He looks in good health.e. My favorite sport is swimming.3Tips【句子成分】英语句子成分(Members of the Sentence )主要有五种:主语S 、谓语动词V (系动词Lv.)、补语C (主语补语Cs.,宾语补语Co.)、宾语O (直接宾语Do.,间接宾语Io.) 和表语P 。
新职业英语 第二版 职业综合英语1 教案unit1(1)
新职业英语第二版职业综合英语1 Unit1教案1授课时间班周星期第节班周星期第节班周星期第节课次 4 学时数 2授课形式(请打√)纯理论□纯实践□理实一体化□习题课□其他□授课题目Unit1 Organization: Reading A: Google教学目的Ss can identify the logos of some famous international companies.Ss have a general understanding of Reading A教学重点1. Background information about Google Company2.Words and expressions relevant to “Google”3.Global reading of passage A教学难点 1. Learning for words and expressions2. Understanding of the passage A使用的教具/多媒体/仪器/仪表/设备等Textbook; PPT;教学方法Case teaching; Group discussion;参考资料English for Careers (Book1) (1st Edition)教学基本内容及设计Unit 1. Reading A: GoogleI. Warm-up (15’)Task 1. Look at the following logos and give the names of the countries in which the companies are headquartered.Car Companies: BMW (U.S.); Toyota (Japan); Ford (U.S.) Supermarket: Walmart (U.S.); Metro(Germany); Carrafour(France)Mobile Phone: Nokia (Finland); Samsung (Korea); Lenovo (China) Background information: What is a logo?Task 2. List at least two companies for each type of the following products. Compare the brands and choose your favorite one.Eg. Household appliance: TCL, Sony, Panasonic, Philips…Computers: Lenovo, Apple, IBM, Sony…Sportswear: Li-Ning, Adidas, Nike, Reebok…II. Reading A1.Global reading (25’)(1) Listen to the passage and read the new words(2) information collectionWhat do you know about "google"?What search engine do you often use to find information about something on the Internet?(Ask Ss to present their ideas. Knowledge inside or outside the text is welcome.)Periods and events about google according to the events.Google began as Larry Page’s research project.Page and Sergey set up the company and registered the .The search engine grew quickly and it began to sell advertising on the website.Google has acquired and continues to add new features. Google has also owned Blogger and other hot websites and become the leader in terms of ad-based revenue on the web.2.While reading(50’)(teacher explain the structure of the text and key words and expressions) Achieve (vt.)Achieve + n. (sth good)e.g. After 10 years of hard work, he finally achievede.g. In addition to the apples you asked for, I bought you some oranges and bananas.tend to: to be likely to do somethinge.g. 1. Women tend to live longer than men.2. When I’m tired, I tend to make mistakes.stay away frome.g. I want you to stay away from my home.excel (at/in)v. to be very good at doing somethinge.g. 1. The school excels in sports.2. She has always excelled at foreign languages.in terms of: from the point of view of; with regard to; concerninge.g. In terms of environmental protection, this project is excellent.the brain child (of somebody): an idea or invention of one person or a small group of people课后作业/思考题Review what we have learned this periodTask 2 Correct the following statements according to the passage教学后记说明:1.课程教案应按授课次数编写;重复班授课不再另行编写教案。
新职业英语基础篇第二版第二册Unit 1
新职业英语基础篇第二版第二册Unit 1Unit 1: Introducing Yourself in Business SettingsIn today's globalized business world, the ability to communicate effectively in English has become essential. As a result, there is a growing demand for individuals who possess strong language skills to navigate various professional situations efficiently. The New Occupational English Basic Course, Second Edition, Volume 2, focuses on equipping learners with the necessary language tools to excel in their respective careers.This unit delves into the art of introducing oneself in business settings. Effective self-introductions not only create positive first impressions but also establish rapport and credibility among colleagues and potential partners. Let us explore the key components of a successful business self-introduction.1. Greeting and Opening RemarksA solid business self-introduction begins with a polite and professional greeting. Common phrases include, "Good morning/afternoon/evening," or "Nice to meet you." These expressions set the tone for the interaction and demonstrate your respect and professionalism.2. Name and PositionAfter the initial greeting, it is essential to introduce yourself by stating your name and position within the company. For instance, "My name is [Name], and I am the [Job Title] at [Company Name]." This straightforward introduction provides crucial information about your identity and role,allowing others to understand your position within the organizational hierarchy.3. Background and ExperienceFollowing your name and position, providing a brief summary of your background and experience can establish your expertise and credibility. Highlight key achievements or roles that are relevant to the current setting. For example, "I have been in the industry for [number] years, specializing in [specific field]. Previously, I successfully managed [important project] at [previous company]."4. Roles and ResponsibilitiesIt is beneficial to outline your current roles and responsibilities to give others a clearer understanding of your day-to-day tasks. This information can help colleagues or potential collaborators determine how they can work effectively with you. Be concise yet informative when explaining your responsibilities, ensuring that your points are easy to understand and engaging.5. Professional Interests and GoalsSharing your professional interests and goals can provide insight into your motivations and aspirations. This information can spark further conversation and establish common ground. It is essential to strike a balance between highlighting your passion and being concise. For instance, "I am particularly interested in [specific area], and my goal is to [objective]."6. ClosingConclude your self-introduction by expressing your enthusiasm for current and future business endeavors. A simple closing statement such as, "I look forward to collaborating with all of you," or "I am excited about the opportunities ahead," can leave a positive lasting impression.Remember, the key to a successful business self-introduction lies in striking a balance between informative and engaging. Practice delivering your self-introduction with confidence, paying attention to non-verbal communication and tone of voice. With thorough preparation and practice, you will establish a strong presence and effectively connect with your business counterparts.In conclusion, Unit 1 of the New Occupational English Basic Course, Second Edition, Volume 2, provides a comprehensive guide to introducing oneself effectively in business settings. It equips learners with the necessary language tools to create positive first impressions, establish credibility, and foster meaningful professional relationships in the global workplace. Through mastering the art of self-introduction, learners can confidently navigate various business scenarios and advance their careers.。
高等教育__新职业英语_职业综合英语2_Unit_1 PPT
Unit 1
ENGLISH FOR CAREERS
Unit 1
Workplace
1
Warming-up
2
Reading A
3
Reading B
4 istening & Speaking
5
Writing
6
Mini-project
7
Language Lab
78
ELnantegrutaignemLeanbt
Sample:
You go through the reception room to the hallway. The first room on your left is the multifunction meeting room. Mike is having a meeting there. Keep going straight along the hallway till you get to the end of it. Jack is working in the last staff office on your left.
manager’s office
2
• meeting room
• staff office
7
• multifunction
meeting room
• hallway
• reception room
War m-2
Task 2 Look at the above office layout again. Mary is at the company gate. Please tell her how to find Mike and Jack in the office.
新职业英语基础篇第二版第二册Unit-1ppt课件
1 4
5 3
1. washroom
6
2. department
ng room
4. staff office 7
5. multifunction
meeting room
6. hallway
7. reception room
War m-2
Task 2 Look at the above office layout again. Mary is at the company gate. Please tell her how to find Mike and Jack in the office.
ReadRngeiaAdni g A
Text Task 1 Task 2 Task 3 Business Know-how
ReadTAe-1xitng A
Workplace Fashion Trends
1 Each day, many people are looking for trends in workplace clothing, so that they can “fit in” with the fashionable or welldressed crowd. They believe that dressing in the latest fashion trends may give them the reputation of being fashionable and trendy. While it is more than possible to do this, you need to display caution.
新职业英语
Unit 1
1
Warming-up
外研社-新职业英语-第二版-职业综合英语1Unit-1课件
新职业英语
职业综合英语 1
第2 版
Unit 1
Conte nts
1
Warming-up
2
Reading A
3
Reading B
4 Listening & Speaking
ReadTAe-1xitng A
1 Anyone (who has ever used the Internet定
语从句—上过互联网的人) has seen Google, and many people would just “google it谷歌一下” when they try to find information about something on the Internet许多人要在互联网上查找某方面的信息. As the world’s most popular Internet search engine 作为全世界最有名的互联网搜索引擎, Google is one of the greatest examples 最好范例之一of online success网络业界功成名就.
ReaTAe-4dxt ing A
4 Google has acquired收购 ( which is the Internet’s largest video-sharing website视频共享网站--定语从句) and continues to add new features功能 every day including tool bars工具栏, email, and advertising. Of course, with growth成长 and success成功 there also comes competition带来了竞争. Microsoft has tried to acquire Yahoo in order to compete with Google in the Internet search engine area.
新职业英语第二版职业综合英语1教案unit1(1)资料
新职业英语第二版职业综合英语1 Unit1教案1授课时间班周星期第节班周星期第节班周星期第节课次 4 学时数 2授课形式(请打√)纯理论□纯实践□理实一体化□习题课□其他□授课题目Unit1 Organization: Reading A: Google教学目的Ss can identify the logos of some famous international companies.Ss have a general understanding of Reading A教学重点1. Background information about Google Company2.Words and expressions relevant to “Google”3.Global reading of passage A教学难点 1. Learning for words and expressions2. Understanding of the passage A使用的教具/多媒体/仪器/仪表/设备等Textbook; PPT;教学方法Case teaching; Group discussion;参考资料English for Careers (Book1) (1st Edition)教学基本内容及设计Unit 1. Reading A: GoogleI. Warm-up (15’)Task 1. Look at the following logos and give the names of the countries in which the companies are headquartered.Car Companies: BMW (U.S.); Toyota (Japan); Ford (U.S.) Supermarket: Walmart (U.S.); Metro(Germany); Carrafour(France)Mobile Phone: Nokia (Finland); Samsung (Korea); Lenovo (China) Background information: What is a logo?Task 2. List at least two companies for each type of the following products. Compare the brands and choose your favorite one.Eg. Household appliance: TCL, Sony, Panasonic, Philips…Computers: Lenovo, Apple, IBM, Sony…Sportswear: Li-Ning, Adidas, Nike, Reebok…II. Reading A1.Global reading (25’)(1) Listen to the passage and read the new words(2) information collectionWhat do you know about "google"?What search engine do you often use to find information about something on the Internet?(Ask Ss to present their ideas. Knowledge inside or outside the text is welcome.)Periods and events about google according to the events.Google began as Larry Page’s research project.Page and Sergey set up the company and registered the .The search engine grew quickly and it began to sell advertising on the website.Google has acquired and continues to add new features. Google has also owned Blogger and other hot websites and become the leader in terms of ad-based revenue on the web.2.While reading(50’)(teacher explain the structure of the text and key words and expressions) Achieve (vt.)Achieve + n. (sth good)e.g. After 10 years of hard work, he finally achievede.g. In addition to the apples you asked for, I bought you some oranges and bananas.tend to: to be likely to do somethinge.g. 1. Women tend to live longer than men.2. When I’m tired, I tend to make mistakes.stay away frome.g. I want you to stay away from my home.excel (at/in)v. to be very good at doing somethinge.g. 1. The school excels in sports.2. She has always excelled at foreign languages.in terms of: from the point of view of; with regard to; concerninge.g. In terms of environmental protection, this project is excellent.the brain child (of somebody): an idea or invention of one person or a small group of people课后作业/思考题Review what we have learned this periodTask 2 Correct the following statements according to the passage教学后记说明:1.课程教案应按授课次数编写;重复班授课不再另行编写教案。
新职业英语第二版职业综合英语1教案unit1
........新职业英语第二版职业综合英语 1 Unit1教案 1讲课时间班班班周礼拜第节周礼拜第节周礼拜第节课次 4 学时数 2讲课形式纯理论□纯实践□理实一体化□习题课□其余□(请打√)讲课题目Unit1 Organization: Reading A: 谷歌教课目标教课要点教课难点使用的教具/多媒体/仪器 /仪表/设施等Ss can identify the logos of some famous international companies. Ss have a general understanding of Reading A1.Background information about 谷歌 Company2.Words and expressions relevant to“谷歌”3.Global reading of passage A1.Learning for words and expressions2.Understanding of the passage ATextbook; PPT;教课方法参照资料Case teaching; Group discussion; English for Careers (Book1) (1st Edition)........教Unit 1. Reading A: 谷歌I. Warm-up (15 ’)Task 1. Look at the following logos and give the names of the countries in which the companies are headquartered.Car Companies: BMW (U.S.); Toyota (Japan); Ford (U.S.) Supermarket: Walmart (U.S.); Metro(Germany); Carrafour(France) Mobile Phone: Nokia (Finland); Samsung (Korea); Lenovo (China) Background information: What is a logo?Task 2. List at least two companies for each type of the following products. Compare the brands and choose your favorite one.Eg. Household appliance:TCL, Sony, Panasonic, Philips ⋯学Computers: Lenovo, Apple, IBM, Sony ⋯基Sportswear: Li-Ning, Adidas, Nike, Reebok ⋯本II. Reading A内 1. Global reading (25’)(1) Listen to the passage and read the new words容(2) information collection及What do you know about "谷歌"?设What search engine do you often use to find information about something on 计the Internet?(Ask Ss to present their ideas. Knowledge inside or outside the text iswelcome.)Periods and events about 谷歌 according to the events.谷歌 began as Larry Page ’ s research project.Page and Sergey set up the company and registered the 谷歌.com.The search engine grew quickly and it began to sell advertising on thewebsite.谷歌 has acquired and continues to add new features. 谷歌has also owned Blogger and other hot websites and become the leader in terms of ad-based revenue on the web.........2. While reading(50’)(teacher explain the structure of the text and key words and expressions)Achieve (vt.)Achieve + n. (sth good)e.g. After 10 years of hard work, he finally achievede.g. In addition to the apples you asked for, I bought you some orangesand bananas.tend to: to be likely to do somethinge.g. 1. Women tend to live longer than men.2. When I’ m tired, I tend to make mistakes.stay away frome.g. I want you to stay away from my home.excel (at/in)v. to be very good at doing somethinge.g. 1. The school excels in sports.2. She has always excelled at foreign languages.in terms of: from the point of view of; with regard to; concerninge.g. In terms of environmental protection, this project is excellent.the brain child (of somebody):an idea or invention of one person or asmall group of people课后作业 /Review what we have learned this periodTask 2Correct the following statements according to the passage 思虑题教课后记说明: 1.课程教课设计应按讲课次数编写;重复班讲课不再另行编写教课设计。
新职业英语-职业综合英语1-Unit-1-Organization-教案PPT课件
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2021
Words and Expressions
▪ online adj. 在线的,联网的 ▪ online shopping 网上购物 ▪ an online ticket booking system 网上订票系 统
▪ relevant adj. (紧密)相关的
a closely connected with the subject you are discussing or the situation you are thinking about.
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2021
Reading A
谷歌最近收购了互联网醉倒的视频共享网站 ,而且每天都在不断增加一些新的功能, 如工具栏、邮件和广告。当然,成长与成功也带来了 竞争。微软最近就试图收购雅虎以便能在互联网搜索 引擎领域与谷歌抗衡。
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2021
Reading A
In addition to its growth and popularity, Google has also been named the number one company to work for in the United States. It tends to stay away from typical office designs and tries to make the office a place where employees are comfortable and free to excel at their work.
Germany Japan USA
6
Supermarket Companies
Germany USA France
7
Mobile Phone Companies
新职业英语第二版职业综合英语1教案unit1(1)
2. While reading(50'
(teacher expla in the structure of the text and key words and expressi ons)
st
En glish for Careers (Book1) (1 Editio n)
Unit 1. Reading A: Google
I. Warm-up (15)
Task 1. Look at the following logos and give the names of the countries in
课后作业/
思考题
Review what we have learned this period
Task 2 Correct the following statements according to the passage
教学后记
说明:1.课程教案应按授课次数编写;重复班授课不再另行编写教案。
Ss have a gen eral un dersta nding of Readi ng A
1. Backgro und in formati on about Google Compa ny
教学重点
2.Words and expressi ons releva nt toGoogle”
3.Global readi ng of passage A
which the compa nies are headquartered.
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__P_. _R_._C_h_i_n_a_ ____U_S_A_____
War m-2
Task 2 List at least two companies for each type of the following products.
TCL, Sony, Panasonic, Philips…
Lenovo, Apple, IBM, Sony…
Li-Ning, Adidas, Nike, Reebok…
log o
What is a logo?
A logo is a graphical element that, together with its logo type, forms a trademark or commercial brand. Typically, a logo’s design is for immediate recognition. The logo is one aspect of a company’s commercial brand, or economic or academic entity, and its shapes, colors, fonts and images usually are different from others’ in a similar market.
Apple Inc is an American multinational corporation headquartered in Cupertino, California, that designs, develops, and sells consumer electronics, computer software, online services, and personal computers.
Conte nts
1
Warming-up
2
Reading A
3
Reading B
4 Listening & Speaking
5
Writing
6
Mini-project
7
Language Lab
Wa rm1
Task 1 Look at the following logos and give the names of the countries in which the companies are headquartered.
Ford Motor Company is an American multinational corporation and one of the world’s largest automakers.
Company introduction
Metro AG, established in 1964, is a diversified retail and wholesale group based in Germany. It is the largest in its home market, and one of the most globalized retail and wholesale corporations.
Car Companies
Germany ___J_a_p_a_n____ ____U_S_A______
Supermarket Companies
Germany ____U_S_A_____ ___F_r_a_n_c_e___
Mobile Phone Companies
Republic of Korea
Hale Waihona Puke Company introduction
Company introduction
Bavarian Motor Works (BMW) is an independent German automobile manufacturer founded in 1916. BMW is a worldwide manufacturer of high-performance and luxury automobiles and motorcycles.
Company introduction
Samsung Group is the largest company of the Republic of Korea. It is composed of Samsung Electronics, Samsung Heavy Industries and Samsung Engineering & Construction.
Carrefour SA is a French international hypermarket chain, with a global network of outlets. It is the second largest retail group in the world in terms of revenue after Wal-Mart.
Toyota Motor Corporation, founded in 1937, is a multinational corporation headquartered in Japan, and is currently one of the world’s largest automakers.
Wal-Mart Stores, Inc., founded in 1962, is an American public corporation that runs a chain of large, discount department stores. It is the world’s largest public corporation by revenue, according to the “2008 Fortune Global 500”.
Lenovo Group Limited is China’s largest and the world’s fourth largest personal computer manufacturer. Lenovo mainly produces desktops, laptops, servers, handheld computers, imaging equipment and mobile phone handsets (听筒).