剑桥商务英语module4
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新编剑桥商务英语module 4
2. Listen again and choose the best ending A, B or C for each sentence 1 – 5. 1. The speaker compares throwing adverts into the air to _______. A. Internet advertising. B. wasting money on advertising. C. advertising with leaflets. 2. His first piece of advice is to ________. A. make sure people find you on the search engine. B. make sure people visit the search engine. C. set up a search engine. 3. Spend plenty of time on _______. A. promoting others on your site. B. creating links to increase traffic. C. recommending your product on other sites. 4. The speaker __________. A. thinks email can be effective. B. is doubtful about using email. C. never sends marketing emails. 5. It’s a good idea to ________. A. give free samples away at the beginning. B. make the website free to visit. C. offer something free to encourage people to return.
剑桥商务英语中级课件Module 4
you can target a market they disappear quickly by choice of website
very cheap to produce and deliver
people delete them before reading
• Promoting a product involves developing a’(‘USP’): the FEATURES and BENEFITS which make it unlike any of the competing products. • There are four stages in promoting a product(‘AIDA’): • 1 attract the ATTENTION of potential customers • 2 arouse INTEREST in the product • 3 create a DESIRE for its benefits • 4 encourage customers to take prompt ACTION
TV commercials . _______________ reach millions of people but they are so xpensive.
. I tend to listen to my friends‟ recommendations more than word of mouth nything else so ________________ is probably the most effective.
Work in pairs. Think of one more advantage or disadvantage for each type of advertising in exercise 1. Think about issues such as:
新编剑桥商务英语中级学生用书第三版module4答案
新编剑桥商务英语中级学生用书第三版module4答案1、Before leaving the village, he visited the old house _____ he spent his childhood. [单选题] *A in which(正确答案)B. whichC. to whichD at which2、Don’t read in bed. It’s _______ your eyes. [单选题] *A. good atB. good forC. bad atD. bad for(正确答案)3、Is there ____ for one more in the car? [单选题] *A. seatB. situationC. positionD. room(正确答案)4、The office building will be _______ a library. [单选题] *A. turned onB. turned upC. turned into(正确答案)D. turned off5、In order to find the missing child, villagers _______ all they can over the past five hours. [单选题] *A. didB. doC. had doneD. have been doing(正确答案)6、The red jacket is _______ than the green one. [单选题] *A. cheapB. cheapestC. cheaper(正确答案)D. more cheap7、31．A key ring is used __________ holding the keys. [单选题] *A．toB．inC．for (正确答案)D．with8、11．No one ________ on the island(岛). [单选题] *A．liveB．lives(正确答案)C．livingD．are living9、Don’t play games on the computer all day. It’s ______ for your eyes. [单选题] *A. bad(正确答案)B. usefulC. helpfulD. thankful10、Medicines are to be taken according to the doctor’s advice. [单选题] *A. 发放B. 提取C. 配方D. 服用(正确答案)11、The paper gives a detailed（）of how to create human embryos (胚胎)by cloning. [单选题] *A. intentionB. description(正确答案)C. affectionD. effort12、Nearly everything they study at school has some practical use in their life, but is that the only reason _____ they go to school? [单选题] *A. why(正确答案)B. whichC. becauseD. what13、There are many beautiful _______ in the wardrobe. [单选题] *A. bookB. dresses(正确答案)C. cell phoneD. grocery14、We haven't heard from him so far. [单选题] *A. 到目前为止(正确答案)B. 一直C. 这么远D. 这么久15、If people _____ overanxious about remembering something, they will forget it. [单选题] *A. will beB. would beC. wereD. are(正确答案)16、_______, making some DIY things is fashionable. [单选题] *A. Stand outB. In ones opinionC. In my opinion(正确答案)D. Out of fashion17、My brother is _______ actor. He works very hard. [单选题] *A. aB. an(正确答案)C. theD. one18、Mrs. Green has given us some _______ on how to study English well. [单选题] *A. practiceB. newsC. messagesD. suggestions(正确答案)19、一Mary wants to invite you to see the movie today. 一I would rather she（B）me tomorrow. [单选题] *A.tellsB. told (正确答案)C. would tellD. had told20、Will you please say it again? I _______ you. [单选题] *A. didn’t hear(正确答案)B. don’t heardC. didn’t heardD. don’t hear21、The twins _______ us something about their country. [单选题] *A. told(正确答案)B. saidC. talkedD. spoke22、_______ travelers come to visit our city every year. [单选题] *A. Hundred ofB. Hundreds of(正确答案)C. Five HundredsD. Five hundred?of23、In crowded places like airports and railway stations, you___ take care of your luggage. [单选题] *A. canB. mayC. must(正确答案)D. will24、61．How is online shopping changing our way? ? ? ? ? ? life? [单选题] * A．of(正确答案)B．inC．onD．for25、What surprised me ______ was that he succeeded. [单选题] *A. most(正确答案)B. mostlyC. almostD. at most26、72．—? ? ? ? ? ? ? ? ? ? ? ??—Yes, please. I want a sweater. [单选题] * A．How muchB．Can I help you(正确答案)C．Excuse meD．What will you take27、I’ve _______ a job interview today. [单选题] *A. haveC. hasD. have gone to28、—Where are you going, Tom? —To Bill's workshop. The engine of my car needs _____. [单选题] *A. repairing(正确答案)B. repairedC. repairD. to repair29、26．—Mary, is this your pen?—No, it isn't. ________ is black. [单选题] *A．MyB．IC．MeD．Mine(正确答案)30、The traffic jams often happen in _______ hours. [单选题] *A. lunchB. workC. leisure。
BEC vantage module 4
The first thing is to … It’s a good idea to … You can do this by … Also remember that… My third tip is (never) to … Before we finish don’t forget … What might be be Words and Expressions
25.soft drink 26.spit out 27.target audience anic adj. 29.yoghurt n. 30.Shape yoghurt 31.fat-free adj. 32.artificial sweetener
软饮料（指不含酒精的饮料） 吐出 目标观众 有机的，天然的 酸奶 塑身酸奶 脱脂的，不含脂肪的 人工的甜味剂
Useful Words and Expressions
33.preservative n. 保鲜剂 34.colorant n. 色素 35.additive n. 添加剂 36.ingredients list n. 成分清单，成分列表 37.online complaints 网上的投诉表 form 38.promotion n. 促销，推广；提升，晋升 39.marketing n. 营销，市场营销 40.promotional gift 用于促销的赠品
新编剑桥商务英语伴侣用书
新编剑桥商务英语（中级） 同步辅导（第三版）
SUCCESS WITH BEC VANTAGE
电子课件
主 编 陈小慰 副主编 苏翊翔 编著 陈小慰 朱天文
LOGO
Module Four
BEC Vantage
Contents
新编剑桥商务英语module-4教学内容
mailshots TV commercials
word of mouth brochures,
Sample
newspaper adverts banners
spam
1. Pizza delivery firms often do _m__a_il_s_h_o_ts_ in the local area. It’s cheap but lots of people probably throw the leaflet away.
•- have a memorable domain name
•- email campaigns (spam)
•- send out a monthly newsletter
•- have competitions or give something for free
2. Listen again and choose the best ending A, B or C for each sentence 1 – 5.
Module 4
4.1 Advertising
Types of advertising
A
Vocabulary
B
Advertising on the web
Listening
A short
C
presentation Speaking
D
Advertising standards
Reading
Vocabulary: Types of advertising
4. People use b_r_o_c_h_u_r_e_s_ less and less because they can just go online if they want to find out what’s available.
商务英语中级BEC Vantage Module4
环亚琅文现代英语 Longwin Modern English
Discussion
环亚琅文现代英语 Longwin Modern English
Module 4
4.1 Advertising 4.2 Delegating 4.3 Reading test:Part 4
环亚琅文现代英语 Longwin Modern English
4.1 Key words
1.advert 2.target customer 3.word of mouth 4.mailshots mercial 6.spam 7.banners
8.newspaper adverts 9.brochures 10.sample 11.techniques 12.irritate 13.anti-virus 14.leaflet / flyer
环亚琅文现代英语 Longwin Modern English
advertise advertising
advert
advertiser advertisement
环亚琅文现代英语 Longwin Modern English
Types of advertising
环亚琅文现代英语 Longwin Modern English
环亚琅文现代英语 Longwin Modern English
Delegating effectively: Get the ball rolling. Don’t take refusals personally. Delegate the objective, not the procedure. Be prepared to train your helper. Allocate the resources necessary to complete the task. Understand that your helper can only do one thing at once. Be patient. Be prepared for likely difficulties. Recognize your helper when it counts. Say ‘Thank you’.
Discussion
环亚琅文现代英语 Longwin Modern English
Module 4
4.1 Advertising 4.2 Delegating 4.3 Reading test:Part 4
环亚琅文现代英语 Longwin Modern English
4.1 Key words
1.advert 2.target customer 3.word of mouth 4.mailshots mercial 6.spam 7.banners
8.newspaper adverts 9.brochures 10.sample 11.techniques 12.irritate 13.anti-virus 14.leaflet / flyer
环亚琅文现代英语 Longwin Modern English
advertise advertising
advert
advertiser advertisement
环亚琅文现代英语 Longwin Modern English
Types of advertising
环亚琅文现代英语 Longwin Modern English
环亚琅文现代英语 Longwin Modern English
Delegating effectively: Get the ball rolling. Don’t take refusals personally. Delegate the objective, not the procedure. Be prepared to train your helper. Allocate the resources necessary to complete the task. Understand that your helper can only do one thing at once. Be patient. Be prepared for likely difficulties. Recognize your helper when it counts. Say ‘Thank you’.
BEC Module 4 剑桥商务英语初级
teleconference:
电话会议、远程电信会议；即“a meeting in which the people taking part are in different places, but they are linked by a telephone line”。是不同地方人员参加同一 会议的很好方式，既省时又省力，方便快捷， 在商务中应用广泛。
Listening: Ex 9
1.Joao da Silva owns a clothing shop in Aveiro. 2.He supplies a small number of people. 3.His message is support European exports. 4.Dagmar Rasmussen is happy with the situation. 5.Tulip’s shops are already empty. 6.Dagmar says that the Trade Commissioner should resign.
Homework
1. Reply to the customer, apologizing for the problems and giving an explanation. Offer the customer a discount of 5% on the order. Write 60-80 words. 2. Complete the exercises on Page 43.
Text Structure Analysis
Topic Sentence Reasons Preparation Tips
新编剑桥商务英语中级课件 BEC Module 4
conglomerate综合商社pilotproject试点项目cofco中粮公司minutes会议记录由于柱子的断面尺寸不大但高度相对较高因此柱子模板的支设须保证其垂直度及抵抗新浇筑混凝土的侧压力
Module 4 Business Topic
4.1 Advertising 4.2 Delegating 4.3 Reading test
• 4考虑到在缺乏经验的情况下，他们的工作 已算是做得相当不错了。 Given that they’re inexperienced,they’ve done a good job.
Given the government’s record on unemployment,their chances of winning the election look poor.
• • • •
Conglomerate 综合商社 Pilot project 试点项目 Cofco 中粮公司 Minutes 会议记录
• Planning the seminar of Cofco Conglomerate Present:Manages of all branches and subsidiaries overseas Agenda: 1.Briefing on pilot project 2.Problems to be settled 3.Future development 4.Chinese characteristics
4
• • • • • • • 1 2 3 4 5 6 7 could needn’t should must should couldn’t mustn’t
6
• Do the exercise.
8 Reading
Module 4 Business Topic
4.1 Advertising 4.2 Delegating 4.3 Reading test
• 4考虑到在缺乏经验的情况下，他们的工作 已算是做得相当不错了。 Given that they’re inexperienced,they’ve done a good job.
Given the government’s record on unemployment,their chances of winning the election look poor.
• • • •
Conglomerate 综合商社 Pilot project 试点项目 Cofco 中粮公司 Minutes 会议记录
• Planning the seminar of Cofco Conglomerate Present:Manages of all branches and subsidiaries overseas Agenda: 1.Briefing on pilot project 2.Problems to be settled 3.Future development 4.Chinese characteristics
4
• • • • • • • 1 2 3 4 5 6 7 could needn’t should must should couldn’t mustn’t
6
• Do the exercise.
8 Reading
新编剑桥商务英语module 4精编版
2. _T_V__c_o_m_m__e_rc_i_a_ls__ reach millions of people but they are so expensive.
3. I tend to listen to my friends’ recommendations more than anything else so __w__or_d__o_f_m__o_u_t_h__ is probably the most effective.
4. People use b_r_o_c_h_u_r_e_s_ less and less because they can just go online if they want to find out what’s available.
5. It’s great when you get a frees_a_m_p_l_e because you can really see what it’s like.
Listening script
Speaker: Imagine you have a new product or a new service and you want the world to know about it. One way would be to write the advertisement onto ten or a hundred or a thousand pieces of paper and drop them from the sky over your town or city. Someone on the ground might pick one up and read it. Maybe two or three people. On the other hand the wind might blow them away.
新编剑桥商务英语初级Module4
Grammar: Will for offers and promises “will” 表示提议和许诺
Office Supplies 办公用品
computer n. 电脑/ laptop n. 笔记本电脑 printer n. 打印机 printer cartridge n. 打印墨盒 fax machine n. 传真机 photocopy machine / photocopier n. 复印机 shredder n. 碎纸机 projector n. 投影仪 telephone n. 电话
1. many small companies are suffering … 2. some European countries are in favour of the import restrictions. 3. Mr. Mandelson is in dilemma (a difficult position).
Speaking： On the phone
Response
… Can I help you? Who’s calling, please? Would you like to leave a message? I’m afraid … is not in her office at the moment. Can I take a message? I’ll ask him to call you when he/she gets back. Does he/she have your number? I’ll pass your message on to…
Grammar Modal verbs: can/could and should
Functions of Modal verbs: can/could and should
BEC-higher-module-4高级商务英语
(5) to shoot up/take off/soar/rocket (6) to recover/improve a recovery/improvement
第28页，共56页。
4.2 presenting figures
Writing: Describing Graphs
(7) to fluctuate
4.2 presenting figures
Describing Trends or Movements in Graphs
第32页，共56页。
4.2 presenting figures
Describing Trends or Movements in Graphs
第33页，共56页。
4.2 presenting figures
Down
decrease collapse decline
fall
reduce cut
go down drop
lower
第18页，共56页。
4.1 The art of selling
READING: Advertising trend
a growing con’sensus
be eroded by sth.
• Patience and perseverance
• Courtesy
• Complete knowledge about the products, company and the customers
2. successful sales:
price, product feature, or emotional benefit
(3) to rise /climb/pick up/a general upward trend (4) to fall/drop/collapse/plummet/bottom out
第28页，共56页。
4.2 presenting figures
Writing: Describing Graphs
(7) to fluctuate
4.2 presenting figures
Describing Trends or Movements in Graphs
第32页，共56页。
4.2 presenting figures
Describing Trends or Movements in Graphs
第33页，共56页。
4.2 presenting figures
Down
decrease collapse decline
fall
reduce cut
go down drop
lower
第18页，共56页。
4.1 The art of selling
READING: Advertising trend
a growing con’sensus
be eroded by sth.
• Patience and perseverance
• Courtesy
• Complete knowledge about the products, company and the customers
2. successful sales:
price, product feature, or emotional benefit
(3) to rise /climb/pick up/a general upward trend (4) to fall/drop/collapse/plummet/bottom out
剑桥商务英语教程 unit4 The Place of Work
3. A: Excuse me , l’m looking for Mr. Tan. B: Is that Mr. Tan in R&D ? A: Er……yes , I think so. B: Oh, his office isn’t on this floor. It’s on the fourth floor. Go up the stairs and turn left. At the end of the corridor turn right. A: Up the stairs and left. Then right at the end of corridor. B: Yes, it’s opposite the photocopying room. Look, l’ve got to go up there myself. I’ll show you where it is.
Sentence structures
Asking directions
Excuse me . Where is the conference room? Where is the nearest shopping center from here? I am looking for the purchasing manager’s office. Can you tell me how to get to After-sales department?
The first floor underground地下一层 the second floor underground地下二层 Dispatch运送部门
corridor['kɒrɪdɔː] /terrace['terəs]走廊/楼顶阳台 hallway 门厅，过道 office/manufacture building办公楼/厂房、生产车 间 workshop车间/厂房 Show room/sample room展示间/样品间 warehouse/storage room仓库/储藏室 material room/rack物料间/货架 front desk/lobby前台/前台大厅 computer room电脑机房 video monitor/monitor room视频监控/监控室
剑桥商务英语module4
Expressions
commissioner n. 委员 [kə'mɪʃ(ə)nə] spokeswoman n. 女发言人 huge losses 巨大损失 resign n. vi. & vt. 辞职
garment n. 服装（成衣） ['gɑːm(ə)nt] clothing blockade 服装封锁 [blɒ'keɪd] in favour of 支持、赞成 disastrous adj. 损失惨重的，灾难的
To earn foreign exchange we must export. 要想获得外汇，我们必须出口。
competitor n. 竞争对手 The bank isn't performing as well as some of its competitors. 这家银行表现得不如几家竞争对手出色。 wholesaler n. 批发商 We're the largest furniture wholesaler in Illinois. 我们是伊利诺伊州最大的家具批发商。 warehouse n. 仓库 Warehouse clubs allow members to buy goods at wholesale prices. 仓储式会员店允许会员以批发价购买商品。
commissioner n. 委员 [kə'mɪʃ(ə)nə] the European Commissioner for External Affairs 欧洲委员会外事专员 police commissioner 警察局局长 spokeswoman n. 女发言人 A United Nations spokeswoman in New York said the request would be considered. 联合国的一名女发言人在纽约说，该要求会得到考虑。 huge losses 巨大损失 The stock market suffered huge losses. 股票市场遭受了巨大的损失 。
commissioner n. 委员 [kə'mɪʃ(ə)nə] spokeswoman n. 女发言人 huge losses 巨大损失 resign n. vi. & vt. 辞职
garment n. 服装（成衣） ['gɑːm(ə)nt] clothing blockade 服装封锁 [blɒ'keɪd] in favour of 支持、赞成 disastrous adj. 损失惨重的，灾难的
To earn foreign exchange we must export. 要想获得外汇，我们必须出口。
competitor n. 竞争对手 The bank isn't performing as well as some of its competitors. 这家银行表现得不如几家竞争对手出色。 wholesaler n. 批发商 We're the largest furniture wholesaler in Illinois. 我们是伊利诺伊州最大的家具批发商。 warehouse n. 仓库 Warehouse clubs allow members to buy goods at wholesale prices. 仓储式会员店允许会员以批发价购买商品。
commissioner n. 委员 [kə'mɪʃ(ə)nə] the European Commissioner for External Affairs 欧洲委员会外事专员 police commissioner 警察局局长 spokeswoman n. 女发言人 A United Nations spokeswoman in New York said the request would be considered. 联合国的一名女发言人在纽约说，该要求会得到考虑。 huge losses 巨大损失 The stock market suffered huge losses. 股票市场遭受了巨大的损失 。
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appeal to sb. 对……有吸引力[ə'piːl] Both these things appeal to him. 这两样都对他有吸引力。 available adj. 有空的，能得到的 There are three small boats available for hire. 有3艘小船可供出租。 dossier n. 档案，卷宗['dɒsɪə] The government kept dossiers on thousands of its citizens. 政府保存着成千上万个公民的档案。 flat adj. 没电的，平面的 His car alarm had been going off for two days and, as a result, the battery was flat. 他的汽车报警器连着响了两天，结果电池耗没电了。
New words & Expressions
commissioner n. 委员 [kə'mɪʃ(ə)nə] spokeswoman n. 女发言人 huge losses 巨大损失 resign n. vi. & vt. 辞职
garment n. 服装（成衣） ['gɑːm(ə)nt] clothing blockade 服装封锁 [blɒ'keɪd] in favour of 支持、赞成 disastrous adj. 损失惨重的，灾难的
新编剑桥商务英语
Success with BEC
BEC-The New Business English Certificates Course 2015.01
4.1 International business 国际商务
Focus 学习重点
熟悉有关国际商务话题的词汇 掌握关于国际贸易方面的话题 练习在听力和阅读过程中寻找具体信息 掌握情态动词 can, could, should 的用 法
audio product 音响产品 This company wholesales. Retails various types. Vario us specifications audio and video product, and provides everywhere physical distributions. Welco me the absolute sincerity cooperation! 本公司批发。零售各类型。各规格音像制品，并提供海内外物 流。欢迎精诚合作！ ban n. & vt. 禁令 Canada s later this year. 加拿大将从今年晚些时候起在办公场所全面禁烟。 fashion industry crisis 服装行业危机 ['kraɪsɪs] And European countries in the world has always been the front-end consulting industry advertising, fashion design industry has also experienced the largest operators of the crisis. 而欧洲国家一向走在世界前端的广告咨询业、时尚设计等产业 也遭遇有史以来最大的经营危机。
More practice
Sample sentences Words review
Sample sentences
import n. vi. & vt. 进口 Britain last year spent nearly £ 5000 million more on importing food than selling abroad. 去年英国的进口食品支出比其出口食品收入多出近 50亿英镑。 export n. vi. & vt. 出口
dossier n. 档案，卷宗['dɒsɪə] flat adj. 没电的，平面的
New words & Expressions
embarrassing adj. 令人尴尬的 in-house magazine 内部杂志
participant n. 参加者 [pɑː'tɪsɪp(ə)nt] stressful adj. 有压力的，紧迫的 moderator n. 会议主持人['mɒdəreɪtə]
in favour of 支持、赞成 Some are in favour of it, some are against it. 有的赞成，有的反对。
disastrous adj. 损失惨重的，灾难的[dɪ'zɑːstrəs] The effect on coffee prices has been disastrous for the producers. 咖啡价格的影响对生产商而言是灾难性的。 import control 进口控制 The market is reassure by the government state ment on import control. [riːə'ʃʊə] 由于政府对进口控制的声明，市场重新恢复了稳定。
New words & Expressions
import n. vi. & vt. 进口 export n. vi. & vt. 出口 competitor n. 竞争对手 wholesaler n. 批发商 warehouse n. 仓库 audio product 音响产品 ban n. & vt. 禁令 fashion industry crisis 服装行业危机 ['kraɪsɪs]
embarrassing adj. 令人尴尬的 Men find it embarrassing to be honest. 实话实说让男人觉得难为情。
participant n. 参加者 [pɑː'tɪsɪp(ə)nt] You are expected to be an active participant. 你应该成为积极的参与者。
press the mute button 按下静音键[mjuːt] reflect on 有损声誉，招来非议[rɪ'flekt]
teleconference n. 远程电话会议
['telɪkɒnf(ə)r(ə)ns]
New words & Expressions
producer n. 生产商 wholesaler n. 批发商 customer n. 顾客 retailer n. 零售商 warehouse n. 仓库 consumer n. 消费者 competitor n. 竞争对手 customs n. 海关 port n. 港口 clothing n. 服装
[dɪ'zɑːstrəs]
New words & Expressions
import control 进口控制
import quotas 进口配额 [k'woʊtəz]] compromise n. 妥协，折中，让步 stock exchange 证券交易所 appeal to sb. 对……有吸引力[ə'piːl] available adj. 有空的，能得到的
commissioner n. 委员 [kə'mɪʃ(ə)nə] the European Commissioner for External Affairs 欧洲委员会外事专员 police commissioner 警察局局长 spokeswoman n. 女发言人 A United Nations spokeswoman in New York said the request would be considered. 联合国的一名女发言人在纽约说，该要求会得到考虑。 huge losses 巨大损失 The stock market suffered huge losses. 股票市场遭受了巨大的损失 。
resign n. vi. & vt. 辞职 A hospital administrator has resigned over claims he lied to get the job. 一位医院的管理人员辞职了，因为有人指责他为 了得到这份工作而撒了谎。 garment n. 服装（成衣） ['gɑːm(ə)nt] She stood up and began to disrobe, folding each garment neatly. 她站起来开始脱衣服，并把每件衣服叠整齐。
import quotas 进口配额 [k'woʊtəz]] With the abolition of import quotas, Chinese garment enterprises are facing unprecedented opportunities for development. [ʌn'presɪdentɪd] 空前的 随着进口配额的取消，中国服装企业面临前所未有的发展机 遇。 compromise n. 妥协，折中，让步 Encourage your child to reach a compromise between what he wants and what you want. 鼓励孩子在他的愿望和你的愿望之间找到一个折中点。 stock exchange 证券交易所 They sell shares in companies at the stock exchange. 他们在证券交易所出售公司股票。