china daily 双语新闻：农夫你莫怪舆论太暴力

china daily 双语新闻：农夫你莫怪舆论太暴力

昨天下午,农夫山泉在北京就产品标准问题召开新闻发布会时，与《京华时报》记者就标准问题实行了激烈争执，现场发言屡被打断。

不但于此，农夫山泉董事长钟睒睒在发布会指责北京“环境”问题，

表示将放弃北京10万用户市场。

Yesterday afternoon, the farmer mountain spring on the product standard in Beijing held a press conference, a

violent quarrel with the "times" reporter on the JINGWAH standard problem, the scene to speak repeatedly interrupted. Not only this, the farmer spring, President Zhong Shanshan accused Beijing of "environment" problem in the conference, said it would abandon the Beijing 100000 user market.

一个月前，没人相信一个“卖水”的会和一个“卖报”的纠缠在

一起，打了一场关于“标准”的口水仗。“卖水”的为农夫山泉公司，哪怕是在6日召开的新闻发布会上，其关于标准的问题似乎仍是说不

清道不明；“卖报”的为《京华时报》，为了披露“卖水”的标准问题，连续27天、67个版面“反反复复地报道”，似乎有些不依不饶。

A month ago, nobody believe a "sale" and a "newspaper" entangled together, playing on a "standard" slobber war. "Water" is Nongfu spring company, even in 6 held a press conference, the standard issue still seems to be indistinct; "newspaper" the times "JINGWAH", in order to disclose "standard of water", for 27 consecutive days, 67 suites "repeatedly" he's really not letting this go, it seems some reports.

当然，关于标准的问题，也许不能怪农夫山泉说不明白，怪只怪

作者太过愚钝——花了一个多小时，愣是没把国家标准、地方标准、

企业标准、卫生标准、质量标准还有一个内控标准之间的关系捋清楚。

但有一点能够肯定，4日，农夫山泉北京工厂因标准问题，其桶装水在北京市遭致质监部门的责令停产。再看看农夫山泉在新闻发布会上宣

布的“在北京永久停产桶装水”的决定，似乎也仅仅形势所迫、顺水

推舟而已，并没有让人看到其中有多少“骨气”的成分。所谓“不会

为舆论暴力低头”，不知从何说起。

Of course, the standard issue, perhaps can not blame the farmer mountain spring did not understand, blame only blame I too crass -- spent more than an hour, Leng didn't put his relationship between national standards, local standards, enterprise standards, health standards, quality standards and an internal standard clear. But one thing is for sure, on the 4 day, the farmer mountain spring factory in Beijing from the standard problem, the bottled water from the quality supervision department shall be ordered to stop production in Beijing city. Then have a look the farmer mountain spring announced at a news conference "in Beijing permanently discontinued bottled water" decision, seems to be forced by

the situation, take it, and not let people see how much of

the "backbone" of the composition. The so-called "the

violence of public opinion not to bow", I do not know where

to start.

客观地说，一家企业如果遭致某媒体近一个月不停地质疑、追问，换做谁也受不了。毕竟，从掌握的话语权上来看，“卖报”的显然大

过“卖水”的。不过如果就事论事，作者并不认同农夫山泉的“舆论

暴力”论。抛开标准之争不说，单从危机公关的角度来看，媒体如果

有质疑，农夫山泉为何不即时地予以有力的回应，而非要等到27天后

才高调地出来开新闻发布会？

Objectively speaking, a company if stricken media nearly

a month didn't stop questioning, questioning, for who can't