新境界综合英语教程-1-课件--unit--3
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Video playback – With its big, beautiful, 3.5-inch screen, the iPhone is a great choice for mobile video playback.
Back
❖with their range of features: 有着以下范 围的特点
❖A good appearance
❖A good price / competitive price
❖Added value ( Besides the main function, what added value your product offers to customers. eg: a fancy brand image of a car)
Back
Web browsing – The iPhone offers the best, most complete mobile browsing experience.
Email – Like all good smart phones, the iPhone has strong email features.
❖Target audience and age range
❖Product name, function, price ,description
❖A visual ['vizjuəl, 'viʒu:əl](视觉的)
representation 直观表示
❖Product features 特征
独特的
5. Do you want to have an iPhone? Why? Free answers.
Back
Task 3 Group discussion:
Do you want to have an iPhone? Why?
innovative / Visual Voicemail / standard / text messaging / offer / best / most complete /mobile browsing experience / smart phones / strong email / personal information manager / calendar / address book / a combined / music player / offer / advantages / coolness / big , beautiful / screen / a great choice for / video player
something
b) _s_m__a_rt_p__h_o_n_e_: a mobile phone that can be used as a
small computer
c) __in_n__o_v_a_ti_v_e__: using new methods or ideas
d) __b_r_o_w__s_e____: read casually through a book or web
Para. 3 3 Before you present a product to your customer, you must first find out exactly what it is your customer wants and needs.
Back
Language Points
Reading of the Text
Presenting Your Products
1. Read the new words. 2. Listen to the text.
Useful words when present products:
❖Good quality ( extremely durable)
❖range: all the numbers, ages, etc that are included within particular fixed limits 范围
❖e.g. These books are for the children in the 11-to-14 age range. 这些书适合11至14 岁年龄段的孩子读。
❖ Paraphrase: As a beginner, it is bad for you to present your product without any preparation when a customer walks into your office.
❖ Structure Analysis: “the last thing you want to do... walks into your office” is the subject of the sentence.
Para. 2 2 For starters, the last thing you want to do when a customer walks into your office is to present the first product that pops into your head.
iPhone Features
Phone – The iPhone’s phone features are reliable, with
innovative features like Visual Voicemail and standard
features like text messaging.
❖1. (Para.1) holds true: to be true or remain true 适用；有效
❖e.g. The principle still holds true for the present situation.
❖ 这原则仍适用于现状。
❖ 2. (Para.2) For starters, the last thing you want to do when a customer walks into your office is to present the first product that pops into your head.
❖Translation:
❖它还有着多元的特色：从手机到网络 浏览器，从iPod到手机游戏工具-iPhone比任何一款手机都更像一个 掌 上电脑。
Language Points
❖mobile browsing experience网上冲浪体验 ❖strong email features超强大的邮件功能 ❖information manager信息管理器 ❖with calendar, address book and related
pages
e) ___fa_n_c_y______: intended to seem impressive or important
f) __m_e__s_s_a_g_e___: send someone a message, especially in
an electronic form
Back
Calendar/PDA – The iPhone is a personal information manager, too, with calendar, address book and related features.
iPod – A short description of an iPhone is a combined cell phone and iPod, so of course its music player features offer all the advantages and coolness of iPods.
新境界综合英语教程-1-课 件--unit--3
Part I Text A Part II Applied Writing Part III Text B Part IV Reading Skills
How to make a terrific [tə‘rɪfɪk]
(棒极的)presentation(情况介绍)?
❖Good service ( after – sale service, warranty['wɔrənti]保修期/guarantee. eg: a one – year warranty, free clean during warranty period)
❖Good function/feature
Task 2
Read the following Mini Text and find the words or expressions that match the context meaning given.
a) __f_e_a_t_u_re_____: a typical quality or an important part of
❖How the product is necessary/unique[ju:'ni:k]
target: n. 靶子;攻击的目标 vt. 把...作为目标(或对象)
Pre-reading Activities
Task 1
Are you familiar with the functions of these products?
短信发送backwithinnovativefeatures具备创新的手机功能languagepoints?mobilebrowsingexperience网上冲浪体验?strongemailfeatures超强大的邮件功能?informationmanager信息管理器?withcalendaraddressbookandrelatedfeatures有日历地址簿和相关特色功能features有日历地址簿和相关特色功能?ashortdescriptionof简而言之?advantagesandcoolness优势和炫酷
Text A
Presenting Your Products
Para. 1 We all know the expression “you only get one chance to make a first impression”, 1 well it holds true when it comes to presenting your product to your customer.
3. Can you name special features of iPhone. Special features of iPhone are Visual Voicemail and a real web browser, and a video playback
4. Can we use iPhone to purchase something from the internet? Definitely, iPhone is just the same as a computer.
wear
A handbag is used to your belongings (物件).
mobile phone
store music and videos
communicate with
iPod
vacuum cleaner
massage chair
['vækjuəm]真空吸尘器
['mæsɑ:ʒ]按摩
features 有日历、地址簿和相关特色功能 ❖a short description of 简而言之 ❖advantages and coolness优势和炫酷。 ❖Video playback 视频播放器 ❖3.5-inch screen3.5 英寸的宽大屏幕 ❖a great choice for最佳选择
clean the floor and carpets
to massage your body
1. Word Tips & Notes 2. Listen and read the Mini Text
Mini Text
Apple iPhone
The iPhone and iPhone 3G are more than just 1 fancy cell phones. 2 With their range of features – from phone to web browser, from iPod to mobile game tool – the iPhone is more like a computer that fits in your pocket and your hand than any cell phone.
Back
❖with their range of features: 有着以下范 围的特点
❖A good appearance
❖A good price / competitive price
❖Added value ( Besides the main function, what added value your product offers to customers. eg: a fancy brand image of a car)
Back
Web browsing – The iPhone offers the best, most complete mobile browsing experience.
Email – Like all good smart phones, the iPhone has strong email features.
❖Target audience and age range
❖Product name, function, price ,description
❖A visual ['vizjuəl, 'viʒu:əl](视觉的)
representation 直观表示
❖Product features 特征
独特的
5. Do you want to have an iPhone? Why? Free answers.
Back
Task 3 Group discussion:
Do you want to have an iPhone? Why?
innovative / Visual Voicemail / standard / text messaging / offer / best / most complete /mobile browsing experience / smart phones / strong email / personal information manager / calendar / address book / a combined / music player / offer / advantages / coolness / big , beautiful / screen / a great choice for / video player
something
b) _s_m__a_rt_p__h_o_n_e_: a mobile phone that can be used as a
small computer
c) __in_n__o_v_a_ti_v_e__: using new methods or ideas
d) __b_r_o_w__s_e____: read casually through a book or web
Para. 3 3 Before you present a product to your customer, you must first find out exactly what it is your customer wants and needs.
Back
Language Points
Reading of the Text
Presenting Your Products
1. Read the new words. 2. Listen to the text.
Useful words when present products:
❖Good quality ( extremely durable)
❖range: all the numbers, ages, etc that are included within particular fixed limits 范围
❖e.g. These books are for the children in the 11-to-14 age range. 这些书适合11至14 岁年龄段的孩子读。
❖ Paraphrase: As a beginner, it is bad for you to present your product without any preparation when a customer walks into your office.
❖ Structure Analysis: “the last thing you want to do... walks into your office” is the subject of the sentence.
Para. 2 2 For starters, the last thing you want to do when a customer walks into your office is to present the first product that pops into your head.
iPhone Features
Phone – The iPhone’s phone features are reliable, with
innovative features like Visual Voicemail and standard
features like text messaging.
❖1. (Para.1) holds true: to be true or remain true 适用；有效
❖e.g. The principle still holds true for the present situation.
❖ 这原则仍适用于现状。
❖ 2. (Para.2) For starters, the last thing you want to do when a customer walks into your office is to present the first product that pops into your head.
❖Translation:
❖它还有着多元的特色：从手机到网络 浏览器，从iPod到手机游戏工具-iPhone比任何一款手机都更像一个 掌 上电脑。
Language Points
❖mobile browsing experience网上冲浪体验 ❖strong email features超强大的邮件功能 ❖information manager信息管理器 ❖with calendar, address book and related
pages
e) ___fa_n_c_y______: intended to seem impressive or important
f) __m_e__s_s_a_g_e___: send someone a message, especially in
an electronic form
Back
Calendar/PDA – The iPhone is a personal information manager, too, with calendar, address book and related features.
iPod – A short description of an iPhone is a combined cell phone and iPod, so of course its music player features offer all the advantages and coolness of iPods.
新境界综合英语教程-1-课 件--unit--3
Part I Text A Part II Applied Writing Part III Text B Part IV Reading Skills
How to make a terrific [tə‘rɪfɪk]
(棒极的)presentation(情况介绍)?
❖Good service ( after – sale service, warranty['wɔrənti]保修期/guarantee. eg: a one – year warranty, free clean during warranty period)
❖Good function/feature
Task 2
Read the following Mini Text and find the words or expressions that match the context meaning given.
a) __f_e_a_t_u_re_____: a typical quality or an important part of
❖How the product is necessary/unique[ju:'ni:k]
target: n. 靶子;攻击的目标 vt. 把...作为目标(或对象)
Pre-reading Activities
Task 1
Are you familiar with the functions of these products?
短信发送backwithinnovativefeatures具备创新的手机功能languagepoints?mobilebrowsingexperience网上冲浪体验?strongemailfeatures超强大的邮件功能?informationmanager信息管理器?withcalendaraddressbookandrelatedfeatures有日历地址簿和相关特色功能features有日历地址簿和相关特色功能?ashortdescriptionof简而言之?advantagesandcoolness优势和炫酷
Text A
Presenting Your Products
Para. 1 We all know the expression “you only get one chance to make a first impression”, 1 well it holds true when it comes to presenting your product to your customer.
3. Can you name special features of iPhone. Special features of iPhone are Visual Voicemail and a real web browser, and a video playback
4. Can we use iPhone to purchase something from the internet? Definitely, iPhone is just the same as a computer.
wear
A handbag is used to your belongings (物件).
mobile phone
store music and videos
communicate with
iPod
vacuum cleaner
massage chair
['vækjuəm]真空吸尘器
['mæsɑ:ʒ]按摩
features 有日历、地址簿和相关特色功能 ❖a short description of 简而言之 ❖advantages and coolness优势和炫酷。 ❖Video playback 视频播放器 ❖3.5-inch screen3.5 英寸的宽大屏幕 ❖a great choice for最佳选择
clean the floor and carpets
to massage your body
1. Word Tips & Notes 2. Listen and read the Mini Text
Mini Text
Apple iPhone
The iPhone and iPhone 3G are more than just 1 fancy cell phones. 2 With their range of features – from phone to web browser, from iPod to mobile game tool – the iPhone is more like a computer that fits in your pocket and your hand than any cell phone.