New Bottle for Old Wine
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New Bottle for Old Wine
佚名
【期刊名称】《中国与非洲：英文版》
【年(卷),期】2016(0)4
【摘要】ON this Chinese New Year’s eve,about8 billion e-hongbaos were exchanged by420 million users on the messaging app WeChat alone,eight times more than last year.On Alipay,over 100 million users sent 800million yuan($123 million)of cash gifts.Li Chao,a consultant with the i Research Consulting Group,described the fast-catching fad as a marketing war in a red envelope.
【总页数】1页(P46-46)
【正文语种】中文
【中图分类】TS275.1;TS261.7
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