北师大高中英语必修四Unit11Lesson3TheAdvertisingGame-PeriodOne课件

While-reading:2ndreading–Re-arranging
31.Productsaresometimeslinkedwithdiffere ntconceptsorideas.
42.Newandunusualideasoftenappearintoday’ stopadvertisements.
让我们做得更好。（飞利浦电子）
Obeyyourthirst.
服从你的渴望 （雪碧）
M&Msmeltinyourmouth,noti nyourhand.
只溶在口，不溶在手 （M＆M巧克力）
Pre-reading
Canyouthinkofsomeadvertisementsyouhaveseen ?Wherehaveyouseenadvertisements?
Thanksalot!
Becausepeopleareusedtoseeinghighstand ardsofvisualdesign.
3.Whatideasdotoday’sadvertisersusetom akeyounoticetheirproducts?
newandunusua lideas
humourous
Types
_C_e_le_b_r_i_ty_advertisements
②
Details
Problems Peopleareusedto____se_e_i_n_gh_i_g_h
_s_ta_n_d_a_r_d_so_f_v_is_u_a_ld_e_s_ig_n____.
Howtosol Modernadsmust___c_o_m_b_in_ethe___h_i_g_he_ssttanda
While-reading:3rdreading–Answering
1.Whendoesthesimplesttypeofadvertiseme ntwork? 2.Whyaremoderntechniquesofdesignnoten oughforadvertisementstobenoticedinmode rncities? 3.Whatideasdotoday’sadvertisersusetoma keyounoticetheirproducts? 4.Whathasthegovernmentdoneduringthela stdecade?
使不可能变为可能。（佳能打印机）
Intelligenceeverywhere.
智慧演绎， 无处不在。 （摩托罗拉手机）
Thetasteisgreat.
味道好极了。 （雀巢咖啡）
Thechoiceofanewgeneration.
新一代的选择 （百事可乐）
Let'smakethingsbetter.
Theyusehumouraswellasnewandunusualidea stosurprisepeople.Theyhopetomakepeople forgetthatsomeoneistryingtosellthemsome thing.
4.Whathasthegovernmentdoneduringthela stdecade?
13.Anadmaygivedirectinformationlikenames orlocations.
54.Publicadshavehelpedtoincreasepublickno wledge.
25.Adsaremadevisuallyattractivetoholdthea ttentionofthepublic.
_s_a_vwinagter,_______h_ethlpeipnogor,__________smo kignigvi,negtcu.p
Types __C_h_a_r_it_y____advertisements
Voiceyouropinion
Howdoadvertisementsaffectourdailyli fe?Haveyoueverboughtanythingbecaus eyoulikedtheideapromotedintheadvert isement?
◆understandadvertisement development; ◆discussadvertising
Lead-in
Watchavideoofanadvertisementandg uess,
“Whatproductisitfor?”
Justdoit.
只管去做吧!
Impossiblemadepossible.
onTVinthenewspaper ontheInternetontheradio inthestreetatbus/train/subwaystation onthebusinthemagazine ontheballoonontheclothes inthecatalogueontheboard inthewindowdisplay
Choosethewordsfortheirdefinitions
advertiseradvertiseadvertisementadvertising
1.tomakeknowntothepublic,e.g.inanewspaperoro
nTV____________
advertise
2.somethingusedforadvertisingthings
高中英语课件
madeofcanruohanxing
Unit11TheMedia
Lesson3 TheAdvertisingGame
(PeriodOne)
Objectives
Bytheendofthislesson,you’llbeablet o
◆knowthedesign,theideaandtheeff ectofadvertisemesd_w_e_a_lt_h__.
success
Types
__C_on_c_e_p_t_advertisements
③
Details
Problems Formanyoftoday’sadvertisers,_______ _roeldpeidaetainsgisnotasuccessfulapproach.
Enjoytheadvertisementsandputtheminthesuitableplaces.
Theadvertisinggame
Readindetailandcompletethetable. Problems Howtosolve? Examples Types
1 2 3 4
①
Details
Types
_C_r_e_a_t_iv_e__advertisements
④
Details
Problems Someadvertisingisabout__s_e_l_li_n_g_p_r_o_d_ucatns d____s_e_rv_i_cfeosrprofit.
Howtosol Someadsaimtomake___c_o_n_t_r_ib_u_t_i_o_ntso__
While-reading:1streading
Whatdoesthepassagetalkabout?
A.Theadvantagesanddisadvantages ofads B.Differentsortsofads C.Thedevelopmentofadvertising D.Theeffectofadsonourlife E.People’sattitudetowardads
_a_t_t_en_toifotnhepublic.
Examples Someads__c_on_s_i_st_o_fpicturesorthe____ _woofredxsperts,otherstryto____adstchraetaptee oplesimply__________eantjo. ylooking
_______________
advertisement
3.thebusinessofencouragingpeopletobuygoodsb
ymeansofads____________ advertising 4.thepersonwhomakesads_____a__d_v_e_r_t_iser
ve?
____so_c_i.ety
Examples 1.__E_n_c_o_u_r_a_g_in_g__citizensto__p_a_r_t_i_ci_p_aitneimprovin
gtheirneighbourhood. 2.__E_d_u_c_a_t_in_g_thepublicon____f_ig_h_t_inAgIDS,_____
fightingaids
savingwater
helpingthepoor givingupsmoking
Overthelastdecade,thegovernmenthaswork edhardatusingadvertisementstoeducatethe publiconfightingAIDS,savingwater,helpingt hepoor,givingupsmoking,etc.
ve?
rdswithideastomakethemmore_________.
attractive
Examples Someadsmayusethe____co_n_c_eopft____f_r_e_edtoosmell
thecar.Othercommonideasinclude________,_
Problems Itis__li_k_el_ytobejustthe____n_aomfae_____ _co_morpaa_n_y_____g_e_n_e_r_al_lo_c. ation
Howtosol Adsneedto__a_t_t_r_ac_tand____h_otldhe____
ve?
Howtosol Theadvertiserslookforotherwaystomakep
ve?
eople________n_o_ti_c_e_t_h_e_ir_p_r_o_d.ucts
Examples Thetopadvertisersuse___h_u_m__o_uraswellas_ ____naenwd_____u_n_uidseuaasl tosurprisepeople.
Answerthefollowingquestions
1.Whendoesthesimplesttypeofadverti sementwork?
Theyworkforproductsthatpeopleneedwhen thereisnotmuchcompetition.
2.Whyaremoderntechniquesofdesignnote noughforadvertisementstobenoticedin moderncities?