新编剑桥商务英语(中级)Module_9

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Module 9 the Reading Test, it is slightly more difficult because all
seven phrases need to be put in the text, rather than Wordlist only five. Also note that in the test the sentencesare on hold displays odour subject line complete, whereas in this exercise A-G are all parts of aroma distinguish a brand put through sentences (relative clauses).
suit attachment quality assurance Answers
turnover bear with someone fragrance 1 B 2 G 3 E 4 C 5 A 6 F 7 D
scent unavailable inbox slogan
urgent brand jingle smell voicemail Extension
brand identity logo spam whiff For more vocabulary and reading practice, ask students capitals luxury speech recognition to underline:
consumers obsession technology 1 any smell they may need bilingual dictionaries to
check understanding of these smells
Expressions 2 examples of how companies have used these smells. All of our operators are currently unavailable to answer 3 synonyms for the word smell.
your call.
Can I call you back? Answers
Can I take your name, please? 1 Sugar and butter, vanilla and mandarin, white tea, Can you bear with me a second? lavender, cherry.
Could you connect me/put me through to...? 2 In stores to put customers in the mood for buying, Do you mind if we put the meeting back to Tuesday? attract customers to displays, make shoppers wait Hold on a moment. longer, visit a hotel ice cream shop, to creat the I'm just going to put you on hold. perception that the product is good, on mobile phone I'm just looking his number up on the computer. keypads and on billboards.
I'm just putting you on hold for a moment. 3 odour, scent, fragrance, aroma
Let me call you back later.
Let me read that back to you. Discussing branding
One moment, please. Speaking
Please hold. 3 Students work alone to complete the three beginnings Sorry, he's tied up with something at the moment. Can I of sentences. Students then compare their views and help? continue discussing the article.
Sorry, the battery on my mobile is about to run out. Possible answers
We'll bring the schedule forward by a week. One thing that interests me about this is that smell can When would be convenient for you? have such an effect on humans.
When would suit you? One thing that surprises me is that ScentAir's turnover
has quadrupled as a result.
4 Put students into groups of three to discuss each of 9.1 Branding the five items. One person in each group should make What's the smell? notes on their decisions and which smells they will use. Reading At the end, each group can report back to the class.
1 Students discuss the questions in pairs before
reporting back to the class. Encourage students to give Photocopiable activity 9.1
specific examples of brands that they like or think are See page 176.
particularly effective.
2 Students complete the article with the phrases. A-G.
Note that while this task is very similar to Part Two of
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Relative clauses tell them that if there is a comma it will be Grammar non-defining.
Ask students to read the information about relative Defining:
clauses. They could also refer to the grammar ...that his grandmother used to make
summary on page 130 for more detailed information. ...who walk around reception will get a whiff of a
chocolate chip cookie
1 Students complete the sentences with the correct ...when it began 1
2 years ago
relative pronoun. These pronouns should be familiar to ...why so many companies are now association brands students at this level. with a scent
Non-defining:
Answers ...which typically includes more than six smells
1 which
2 when
3 who
4 whose ...where the odour of waffle-cones were released into
5 why
6 where the air to encourage visitors to an out-of-the way ice
cream shop
Extension ...whose recently-introduced cell phone keypad was Write the following on the board and the relative lavender-scented
pronouns in a jumbled list. Ask students to match the 5 that
pronoun to what it refers to: (answers in brackets)
person (who) 4 Students study the example and complete sentences thing/item (which) 1-4.
possession (whose) Answers
location (where) 1 Let me introduce you to David who's the direct of our reason (why) company.
time (when) 2 This is the main factory where we produce car parts.
3 This is our latest product which is also our biggest 2 The aim of this exercise is to draw student's attention seller.
to the fact that there are two types of relative clauses 4 The company had a turnover of about a million Euros (defining and non-defining). in 2004 when it was founded in 2004.
Answers 5 Students personalise the grammar focus with We're a Swedish company which has controlling shares sentences of their own.
in three subsidiaries and a large stake in one smaller Possible answers
division. It is recommended therefore that we focus our I worked for a company which produces software. financial interests on the smaller subsidiary, which I study at a college that specialises in business courses. incidentally is also based in Sweden. The best kind of boss is someone who doesn't interfer.
Extension
3 Students analyse the key differences between the two Students could compare their sentences in pairs or clauses by referring back to exercise 2. They may also groups.
need to refer to and check their answers in the grammar
summary on page 130. 6 Tell students to make the sentences non-defining.
They should insert the clause in the middle of the Answers sentence.
1 defining
2 non-defining
3 commas Answers
4 The sentences in the text on page 87 containing 1 My company, which is based in Sydney, has offices relative clauses are those which were completed with all over the world.
A-G in exercise 2 on page 86. If students seem unsure, 2 Mrs. Sayers, who's waiting in reception, says she has
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an appointment with you. 9.2 Getting through
3 The man, whose briefcase we found last night, called Automated voicemail systems
this morning to see if we had it.
4 The report, which I've just finished, is in your in-tray. Listening
1 Ask the students what they think is the worst
invention of the modern age, eg the car, the mobile
Pronunciation phone, etc. They then compare their ideas with the view You could help students focus on the pronunciation of in the article. Find out at which point on the scale (1-10) non-defining relative clauses at this stage by drilling the most students give up listening to an automated voice four sentences in exercise 6. Students need to note that mail system. Also find out if their companies use them. there will be a slight pause where there are commas and
that the intonation often rises before the first comma to 2 9.1 Play the recording of someone having to deal with indicate the speaker has more to say. You could mark an automated voicemail system.
the sentences on the board like this: Answers
↗↘ 1 GH Loans.
1 My company, /which is based in Sydney, /
2 The caller presses 2 because he wants to speak to an
↘operator.
has offices all over the world. 3 The caller reaches 3 on the scale before he puts the ↗↘phone down because the system uses speech
2 Mrs. Sayers, /who's waiting in reception, / recognition technology which requires him to answer
↘"Yes" or "No".
says she has an appointment with you.
↗↘9.1 Listening script
3 The man, /whose briefcase we found last night, / C = Caller M = Machine
↘ C Hello, I'd like to speak to...
called this morning to see if we had it. M Hello. Thank you for calling GH Loans Customer ↗↘Care. You will now hear a number of options. Please
4 The report, /which I've just finished, / press the option you require. For a statement, press 1,
for early repayment, press 2, for any other enquiry or to ↘
is in your in-tray. speak to one of our operators, press 3...Thank you.
C Hello, I'm calling about...
Chinese luxury obsession M Thank you for calling GH Loans. Please note that Reading your call may be monitored for quality assurance and
7 This task requires students to read a text very training purposes.
carefully, and correct any pronouns or features of M We're sorry but all of our operators are currently relative clauses (such as commas). unavailable to take your call. Please hold. Your call is Answers important to us.
1 which where M Hello. You're through to our loans department.
2 what who C Could you put me through to someone...
3 who's whose M To help us deal with your call quickly and efficiently,
4 where, (delete comma) please answer the following questions with "Yes" or
5 when why "No". Do you currently have an account with...
6 whose which
7 why where 3 9.2 This second call successfully reaches an operator.
8 nowadays, (delete comma) Students listen and complete the information.
Answers
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1 Abi Kaye
2 TI3662
3 21st April 1981 Vocabulary
4 loan early last month
5 statement 4 9.1, 9.2 Ask students to try to complete 1-10 before
6 five thousand Euros
7 0172443929
8 four they listen. If your students have difficulties, you could
play the conversations again to help them.
9.2 Listening script Answers
O = Operator C = Caller 1 unavailable / take 2 hold 3 put / through O Hello, you're through to Katrina. How can I help you 4 One 5 take 6 bear with me this morning? 7 put (you) on hold 8 call (you) back
C Oh hello, it's with regard to a statement I received. I 9 So that was 10 suit
think there's been a mistake.
O OK. One moment, please. Can I take your name, Pronunciation
please? Students often have problems saying the words C Yes, it's Abi Kaye. convenient, unavailable and suit so you may want to O Can you spell that for me? drill these. It will also be helpful to drill the entire C Sure. Abi. A-B-I. Kaye. K-A-Y-E. phrases from exercise 4. Make sure your students' O And do you have an account number? intonation sounds friendly and polite.
C Yes, TI3662.
O Sorry. Was that T for Thailand, I as in India? 5 Give students time to study the rules for phrasal verbs C That's correct. and how the position of the object can change in some
O And for security can I have your date of birth? cases. Once they have looked at this, let them complete C The 21st of April, 1981. 1-9. Note that they should also try to write two answers
O That's fine, Ms Kaye. So how can I help you? where possible.
C Well, I paid off part of my loan early last month but I
received a statement from you this morning and it isn't Answers
on the statement. Could you tell me if the payment has 1 Let me call you back later.
gone through? 2 Let me read that back to you.
O Right. I don't see it. Can you bear with me for a 3 I'm just looking up his number on the computer. / I'm second? I'm just going to put you on hold. just looking his number up on the computer.
C Sure. 4 Do you mind if we put the meeting back to Tuesday?
O Hello. Sorry to keep you waiting. I'm afraid I can't / Do you mind if we put back the meeting to Tuesday? find a record of it. How much was it for? 5 We'll bring the schedule forward by a week. / We'll C Five thousand Euros. bring forward the schedule by a week.
O I'll have to check this for you. Can I call you back? 6 Hold on a moment.
C Yes, please. 7 Sorry, the battery on my mobile is about to run out.
O What's your number, Mr Kaye? 8 Sorry, he's tied up with something at the moment. Can C Zero one seven, two double four, three nine two nine. I help?
O So that was zero one seven, two double four, three 9 I'm just putting you on hold for a moment.
nine two nine.
C That's right. What time do you think you'll call back Making phone calls
because I have to go out now? Speaking
O When would suit you? 6 Students carry out similar role-plays to the situation C At four. in listening 9.2. Student A looks at File 9.1 on page 127 O That's fine. Speak to you then. Goodbye. and Student B looks at File 9.2 on page 132. They take C Bye. turns to call and must complete notes in a message.
Possible answers
Telephone words Student A's message (File 9.1)
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Caller: Mr/Ms Jakuczik With pre-work learners on college courses or on Message: He/She rang to postpone meeting with Mr courses where you have plenty of time for project work, Vathone On 24th in Hong Kong, China. it may be appropriate to set up a project where students Account number: YE99-087 produce a newsletter, possibly for their place of study. Call back at: 7pm (US time) This lesson would be a good moment to introduce the
concept and find out what students would like to Student B's message (File 9.2) include.
Caller: Mr/Ms Jingshan
Message: He/She paid $3,760 into account, but it isn't Correcting and rewriting
on this month's statement. Writing
Account number: HIE364 4756 5 Students will find the six missing words in the first Call back at: (students decide time) on five lines of the article on page 92.
980 765 55 44 Answers
1 email
2 capitals
3 spam (or) email newsletters Photocopiable activity 9.2
4 important
5 subject
6 inbox
See page 177.
6 Students try to add more tips to the six listed in
exercise 5.
Email marketing
Reading Possible answers
1 Discuss the questions as a class. Check that students - With emails to people you don't know, use formal know the word "spam" which is often used to refer to expressions such as Dear..., I am writing to..., I look unwanted emails. Students should also be familiar with forward to....
the words "junk email" which many email programs - Organise your emails into folders.
can now identify and prevent from arriving in your - Send many attachments in separate emails.
inbox. - Only cc emails to someone else when it's really
necessary.
2 Students read the article and answer questions 1-3.
Answers 7 Students read the email and study the rules in exercise 1 B 2 B 3 A 5.
3 Discuss the question with the class. Dr Mani is an Answers
interesting case in terms of unwanted emails because The person broke the following rules:
part of the money he makes from sending spam goes to 1 He/She didn't check for things like spelling, grammar charity. For this reason, students might have to think and formality (eg. received / I look forward to see you twice about deleting his emails. then / Hi...).
2 and 4 He/She used capitals and marked it 4 This task resembles a possible discussion in the final IMPORTANT!
part of the Speaking Test. Refer students to the Exam 5 The subject line wasn't short and clear.
Success tip, but you might want to give them more than
three minutes at this stage to discuss their newsletter. It 8 Students re-draft the email in exercise 7 to improve it. will be helpful if one student takes notes on what it will It is up to the students to decide how well the two include and who will receive it. This information can be people (Mr Kay and J) already know each other. If in presented to the class at the end. doubt, remind students that as a general rule it's best to
use a semi-formal or neutral business register. This is Extension also true of the BEC Vantage writing test.
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Possible answer Introduction
The aim of this report is to make recommendations Dear Mr Kay, based on findings from ten focus groups.
Further to your message regarding next week's brand Findings
development meeting, I can confirm that I will be able Firstly, nearly three-quarters of responses to the cherry to attend. Please also find attached ScentAir's latest flavour were very positive with only 7% being neither proposal, which we can discuss in more detail next positive nor negative about the product.
week. On the other hand, about two-thirds said they disliked
the strawberry flavour because of the sugar and I look forward to seeing you. artificial taste.
Finally, with regard to the normal and diet versions, Best regards approximately 20% more people preferred the diet John Taylor cherry version and nearly three times as many preferred
the diet strawberry version.
Recommendations
9.3 Writing test Based on these findings, I would recommend that the
company launches two types of cherry flavour drink Exam Practice (normal and diet). While I wouldn't suggest a normal Begin by asking students to read the introductory strawberry version, the company could consider paragraph about this part of the exam. Refer them to the producing a diet version which was clearly more Exam Success tip and ask them to answer the four popular.
questions in the tip with reference to the exam task on
page 95.
Answers
-What type of business document do I need to write? A
report.
-What is my role (job) in the scenario? A representative
from a market research company carrying out research.
-Who am I writing it for / to? A soft drinks company.
-What information from the visual material and
handwritten notes is essential? The information in the
handwritten notes is always essential in this type of
question. With the pie charts, students will need to
summarise the main trends indicated rather than list
every figure given. With the bar chart, students should
summarise the overall indication of preferences and not
worry about quoting exact percentages.
Students write their reports. If necessary, refer them
back to the introduction to writing reports in Module 4
on page 42 and 43. They will also find the checklist on
page 94 helpful while they write or after they have
complete their reports. They could then swap with a
partner and use the checklist to mark their work.
Possible answer
Report on findings from focus group research
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