最新精编【牛津译林版】必修四：Unit1 Advertising Word power教案
牛津译林版高中英语必修四Unit1Advertising-wordpower课件
difficulty weekly
Competition:
Think more words that are created this way. Which group can win ? The group that has the most words wins.
How to form adjective from nouns and verbs?
Consumers
Market share
Sales target
Market leader
High quality
Sales figures
Practice: B
Possible answers:
(1) product
(2) market share
(3) sales figure
(4) consumers
(5) high quality
(6) market research
(7) sales/marketing department (8) Sales target
(9) market leader (10) sales and marketing
Exercise for consolidation
Usage.
Thanks!
Bye-bye!
高中英语课件
（madeofdingshangtuwen）
Word Power
Unit 1 Advertising
Blank-filling
A__d_v_er_t_is_e_m_e_n_t_s (advertise) are an important part of life.They use lots ofp_e_r_s_u_as_i_v_e____ (persuade) and e_x_c_i_ti_n_g_ (excite) images to sell products or services. G__e_n_e_ra_l_ly_(general) speaking, there are two main types:c_o_m__m_e_rcial (commerce) ads and PSAs.They do not always tell you the __tr_u_th___ (true). We should be _c_a_r_e_fu_l__(care).
高中英语译林牛津必修四课件：Unit+1+Advertising+advertisements
Taiwan, China!
❖Life can’t be a journey without colorful ads.
❖Without ads, we will be lonely with hardships.
❖So why not have ads color our life?
Assignment
Try not to 8 _f_a_l_l _f_o_r_ the trick.
truth What is Mean to teach us.
a PSA? Help us 9._l_e_a_d_ better lives.
Conclusion Be _s_m__a_r_t_ about what we believe and ads.
❖What’s more / In ❖be smart about addition / Besides,… ads
Not all ads tell us the complete truth. We should hold a proper attitude towards advertisements .
Detailed reading
❖2.Does an advertisement tell people the complete truth?
Even if an ad does not lie, it does not mean it is altogether innocent.
Case study (two examples)
Author’s attitudes towards ads:
❖Think about why. ❖Use our intelligence. ❖Not be a slave.
牛津译林版高中英语必修四4模块Unit1 Advertising
高中英语学习材料（灿若寒星*制作整理）4模块Unit1 Advertising一.单项选择1. The doctor recommended I _____ here ______ the sunshine before I started for home .A. came… toB. come … forC. would … withD. will come … in2. Old people never take things _____ one expects, ______ my opinion.A. like… withB. as …forC. about … toD. as … in3. The number of deaths from heart disease will be reduced greatly if people _____ to eat more fruit and vegetables.A. persuadeB. will persuadeC. be persuadedD.are persuaded4. Have you ever regretted ____ all kinds of food in that area ?A . to not have tried B. not to have triedC . having not tried D. not having tried5. The senior pilot who is _____ respected is flying _____into the sky .A .high ; high B. highly ; highlyC. high ; highly D .highly ; high6. A pair of jeans only _____Y80 .But the shop owner is quite satisfied with the ____ .A .sell; sales B. sells; saleC. sells; salesD. sell ; sale7. Oil prices have risen _____ 32 percent since the start of the year, reaching a record US ＄57.65 a barrel on April 4 .A. withB. toC. byD. of8. If it is quite ____ to you , I will visit you next Tuesday .A. convenientB. fairC. easy D .comfortable9. That was an unfair trick ____ her.A. to play ofB. to play onC. playD. to give to10. I ____ he is the right person to _____ , for he is careful , honest and hardworking .A. believe; believe inB. believe ; believeC. believe in ; believe in D .believe in ; believe11. Much attention should be paid to _____science and technology.A. developB. developingC .development D. developed12 .I’ m not used ____ like this .A. being treatedB. treatedC. be treatedD. to being treated13. Your advice was _____ great benefit ____ me.A. with … inB. for … onC. upon … forD. of …. to14. It’s a long trip . We’ll have to start ____ early and start back home in the afternoon .A .with B. up C. off D. for15. It seems ___ me ____ I have been neglecting my duty .A. for … whichB. to ….thatC. with… whereD. in ….whom二. 单词拼写1. His perfect speech gave the _______ （听众）a deep impression.2. I prefer your _____ (最初的) plan to this one .3. Tickets are _______ (可得到的) at the box office .. 4.The singer is now traveling all over the country to p______ her new album（唱片集） .5.The s______ for 2004 Aids Day is‘women ,girls and HIV / Aid’6.All of us finally agreed to his plan because of his p______ language .7 .Even the best doctor in the country can not c_____ him of his disease .8.No one can deny(否定) the fact that a________ are influencing our way of consuming (消费)even our way of thinking .9. Some professors complain that today’s art students are not c_____ at all though they aregood at copying masters’ works .10.These s_____ problems cannot be solved unless there is no gap(沟) between the rich andthe poor .三. 句型转换1. I don’t think you have realized how much it will cost you.I don’t think you ____ ____ ____ how much it will cost you .2. You are supposed to finish your homework before you play your computer games .You ____ _____ _____ finish your homework before you play your computer games .3. Middle-aged women are easily made to believe what the cheaters tell them.Middle-aged women ______ easily ____what the cheaters tell them .4. Professor Li said , “I did some resea rch in this field yesterday . ”Professor Li said that ____ ____ ____some research in ___ field ____ ____ ____.5. A meeting will be held to solve your problem .A meeting will be held to _____ _____ your problem .四. 翻译句子1.这档儿童节目是为教育孩子而制作的，而不是为了使他们高兴。
牛津译林版必修四 Unit 1 Advertising
Module 4Unit 1 Advertising新课标单词advertise vi & vt (为……)做广告，登广告advertisement n 广告share vt 分享，分担，共有persuasive adj 劝导性的，劝诱的，有说服力的，令人信服的product n 产品service n 服务promote vt 宣传，推广，促销，推销place vt 安排，放置intended adj〔为……而〕打算的〔或设计的〕educate vt 教育issue n 问题，议题welfare n 福利，福利事业plete adj 全部的，完全的，完整的law n 法律lie vi 说谎untrue adj 不真实的claim n & vt 声明，宣称，号称aware adj 知道的，明白的，意识到的toothpaste牙膏breath n 气息，呼吸advertiser n 等广告者，广告客户，广告商cure vt 治愈，治疗customer n 顾客，消费者ment n 评论，意见，评价connect vt 联系，连接trick n 骗局，把戏，恶作剧original adj 新颖的，别致的，独创的，最初的，原来的creative adj 具有创造性的，具有独创力的public n 公众，大众lead vt 过〔某种生活〕；领导，引导nationwideadj 全国X围的，全国性的campaign n 〔社会，政治或商业等的〕活动，运动drug n 毒品，药，药物deal vi 处理，对付social adj 社会的school vt 是受学校教育，培养，教育live vi 过〔某种生活〕smoking n 吸烟，抽烟mit vt 犯〔错误〕，干〔坏事〕mit suicide 自杀smart adj 聪明的，精明的plete vt 完成satisfied adj 满意的trick vt 欺骗，哄骗publisher n 出版商，出版公司unique adj 独特的，独一无二的imagination n 想象，想象力choice n 选择remend vt 推荐bar n 条，棒pany n 公司update vt 更新packaging n 包装design n 设计，图案，花样vt 设计pletely adv 完全地，彻底地unforgettableadj 难忘的，无法忘记的fashionable adj 时髦的，流行的convenient adj 便利的，方便的highly adv 非常，很，高地，高度地functional adj 实用的，有用的，功能的，机能的filling n 馅；填充物bored adj 感到厌倦的jeans n 牛仔裤available adj 可买到的，可获得的build vt 开发，建构various adj 各种各样的，多样的particular adj 特定的；特别的audience n 受众；观众；听众；读者goal n 目标，目的target n 目标，对象，靶子media n (medium的复数)媒介，媒体determine vt 确定，决定extremely adv 非常，极其appeal vi 迎合，有吸引力，appeal to 迎合，对……有吸引力react vi 做出反应，回应gather vt 搜集，收集，使聚集approach n 方法，途课文出现短语1. be used to2. do some research on3. share with4. encourage sb to do sth5. believe in6. for free7. be intended to do sth8. protect sb from sth9. public welfare10. be aware of11. even if12. be proud of13. connect… to..14. fall for 15. play tricks on16. lead a better life17. live a healthy life18. mit suicide19. follow the advice20. offer sb sth21. be satisfied with22. trick sb into doing sth23.persuade sb into doing sth24. take drugs25. keep away from26. at a low price27. be tired of28. on sale29. of high quality30. be popular with31. remind sb (not to) to sth32. up to33. be bored with34. be amazed at35. appeal to36. be concerned with一．单词应用根据单词的首字母或汉语意思填写正确单词，注意形式变化1.If you want to sell this product well, I advise you to a_________ it in the newspaper or onTV.2.All of us finally agreed to his plan because of his p_______ language.3.Nearly all the a_______ to the palace were guarded by the soldiers.4.The writer traveled throughout the country to p_________ his latest novel.5.PSAs are often placed for free, and are i______ to educate people about health, safety, or anyother i_______ which affects public welfare.6.China has strong laws to protect people from advertisements that lie or try to make peoplebelieve u_______ claims about products or services.7.The advertisers want you to read the word ‘fights’ and think that the toothpaste c______ badbreath, but it does not say that!8.PSAs use some of the same methods, like attractive and original images and c_____ language,but they are made to serve the public.9.China began a nationwide public service advertising c______ in 1996, and since thennumerous PSAs have appeared around the country.10.One of the PSAs to teach us how to live healthy lives is ‘Smoking is ______ _______(自杀)slowly’.11.I have c______ _(完成) my article about ads, and I’m quite ______ (满意) with it.12.Before our talk, I did not think very much about how an advertiser might be trying tot_______ customers into buying a product or a service.13.The publisher also said that the readers wouldn’t believe the writer’s u______ way ofthinking and rich i__________ (想象力).14.This term’s main reading category for senior high students is adventures, so Travel to theMisty Country would be a good c_______.15.That is why we are considering r________ (重新包装)our chocolate bar as well.16.Our new packaging will be colorful and ________ (引人注目).17.Have you ever ________ (后悔) not having snapped those ________ (难忘的) moments?18.It’s ____________ (fashion), __________ (方便的) and ________(function).19.It is ________(极其) important to know your audience so you can create the right messagefor the right people.20.You must decide what a______ you want to use.二．词形转换1. intended ( adj.) ---- _______ ( n .)2. educate ( v. ) ---- __________ ( n. )3. connect ( v. ) ----________ ( n. )4. advertiser ( n. )----__________ ( n. )5. create ( v. ) ---- _________ (adj.)6. society ( n. ) ---- __________ ( adj.)7. imagine ( v.)----__________( n.) 8. determine (v.)----__________( adj.)9. plete (adj./v.)---_________(adv.) 10.satisfied (adj.)_______(v.)______ (n.)三. 句型结构1.We ______ (如此习惯于) them that we often do not even realize how many we see and hear in a day.Wood can ____ (被用来造纸).We ______ (过去常购物) on Sundays, but now we have no time.2. PSAs are often placed for free, and are intended to educate …be intended/meant to do sth./ be intended/meant for sb/sthThis software ____________ the puters ____________ (是为了保护…不受到…攻击而设计) by a kind of virus called worm.The toy ____ _______ ______ ______ (是给儿童玩的) aged three and up.1.However, we still must _____ _______ _______ (知道) the methods used in ads to try andsell us things.____________(老师说的话) made me _____ _______________(意识到英语的重要性).Are you aware ___________ (你已伤害了)her feelings?2.We must not _______ (上…的当) this kind of trick.He is too smart to fall for that trick (很聪明不会中那个诡计的).3. These ads deal with large issues.He is __ ___ _____(容易相处).______________ (尽管她病了), she continued __(处理) problems of all kinds. 4. There are even PSAs to teach us how to ____ _ ___(过健康的生活). 5. I will encourage ___________ (鼓励朋友们注意) them as well. 6. I remend that __ __ (我们买) 10 copies for the library.= I remend _____ 10 copies for the library. He remended me ____ (呆) for another week.四. Fill in the blanks with the correct forms:1. We tried to _____ our point _______, but he just wouldn ’t listen.2. It is important to always try to ___ the way the audience will react.3. My daughter _____ me forget to take my medicine.4. The pany must ensure that their product _______.5. If you _____ math, you should turn to doing some English exercises.6. When you start a successful ad campaign, you must __ a clear goal and target audience ____.五. 翻译句子1.他过去生活在农村，但现在已经完全适应城市生活了。
牛津译林版 必修四 Reading unit1 Advertisements(共15张PPT) (1)
Show time and assement: The main speaker will begin like this: The topic of our ad campaign is … Our group choose this topic because … Our target audience is … The forms of media we use are … Other group members will present the ads, or show the billboards, or …
Para 4: The __s_lo__g_a_n___ and logo
Group Work:
Demands: *Planning: work in groups and choose any subject you like
*Preparing: give clear elements of an ad campaign(subject,reasons,approaches...)
Fast reading (paragraph1 on page18)：
1.What is an ad campaign ? An ad campaign is a planned programme of advertisements using various kinds of ads to reach a certain audience.
You may need to employ different kinds of media,including_p__o_s_te_r_s_,_n_e_w__s_p_a_p_e_rs_,_____ __m__a_g_a_z_in_e_s_,_r_a_d_i_o_a_n_d__t_e_le_v_i_s_io_n_._____.
牛津译林版高中英语必修四Unit 1《Advertising》(Project)word教案
M4U1 Part6 Project Developing an ad campaign 【设计思想】本堂课的宗旨是引导学生在“做中学”，通过让学生完成一份围绕本单元主题的传单来学习和使用英语。
引导学生主动学习，帮助他们形成以能力发展为目的学习方式，鼓励学生通过体验、实践、讨论、合作和探究的方式发展自己的语言综合能力。
【教学目标】1. To encourage Ss to use what they’ve learnt throughout the unit to co mplete a project.2. To consider three thingsa) the garget audience of the ad campaign.b) the message they want to sendc) how they plan on reading their target audience3.To know how to cooperate and do the project together.【重点难点】Help the students know how to develop an ad campaign.【教学环节】Step 1: Lead-in1. Ask Ss to work in group of four and each student should find the general idea of each paragraph and tell his group member.2. Ask Ss to report their resulta) Para one: the definition of an ad campaignb) Para two: the target audience and how to determine the target audience.c) Para three: what the ad campaign s aysd) Para four: how to reach the target audienceStep 2 : Reading1. Structure of this passagea) introduction of subjectb) supporting detailsc) conclusion2. More questions to understand this passage1) What do you know about an ad campaign?2) What must you keep in mind when you start a successful advertising campaign?3) Why do you need to research your audience?4) What is important when you are planning an ad campaign?5) What should your advertising campaign be based on?3. Use the same way to read the other article. Following questions will help you to understand it bette r.1)Why is anti-smo king chosen as the subject of the ad campaign?2)What is the main aim of the anti-smoking campaign?3)How can high-school teenagers be convinced not to start smoking?Step 3: Language focus:Step 4:Developing an ad campaignPlanningPreparingProducingPresentingStep 5:Homework语言点（供参考，可根据学生情况进行删减）1. build—built---buil t① 建立，创立： build a nation 建立一个国家built a successful business out of their corner grocery store.从他们街道拐角的杂货店创办了一家成功的公司②监督：命令、资助或监督…的建设：The administration built several new housing projects.行政部门资助了好几幢新楼的建筑项目We are building socialism with the Chinese characters.2. reach①被看到/听到Through television and radio we are able to reach a wider audience.②伸展，伸出,延伸：reached out an arm.伸出一只手臂③到达 I hope this little will reach you.3.have …. in mind考虑When you’re going to do sth. you must have a clear target in mind. Watching TV all evening wasn’t exactly what I had in mind.have it in mind to do sth… 打算做某事You must have it in mind to post the letter for me.keep /bear … in mind 记住= learn by heartmake up one’s mind/change one’s mind 下定决心/改变主意4. figure out①理解，弄明白I can’t figure out why he quit his job.②想出，计算出 Have you figure out how much the holiday will cost?He's trying to figure out a way to solve the problem.5. get … to do 使…做某事He got his sister to help with his homework.get … doing 使…开始做某事Can you really get the old car running again?What he said got me th inking.get … done 使…被做I got my pocket picked the other day.get done 表被动get hurt/burnt/separated6. determine v.确定；决定Vt.确定 determine sth.They have determined the date for our party.Vi.决定determine to do sth.= be determined to do sth. 下定决心做He determined to get there first.= He was determined to get there first.determine on (doing )sth. 就……做出决定We determined on an early start.adj. determined 有决心的，决定的（在句中常作定语或状语）She is a very determined woman who always gets what she wants.be determined +从句/be determined to do sth.At the age of twenty, Steve left his hometown, determined not to return without making his mark. 在二十岁时，Steve离开了他的家乡，下定决心不搞出点名堂绝不回来。
牛津译林版 必修四 Reading unit1 AdvertisementsPPT
shouldn't you buy the very freshest food?”
1. “Yes to life, no to drugs”
2. “Knowledge changes life”
3. “Project Hope-educating every child”
2. How many types of ads?And what are they?
Two types. Commercial advertisements and PSAs.
3. What are the different aims of ads?
Commercial ads aim to advertise a product or service; PSAs are meant to educate people about health, safety, or any other problem that afftects public welfare（公共福利）.
Commercial ads
PSAs
newspapers, magazines, the Internet, radio, television
Methods attractive pictures and clever used language
Differences
Aim /purpose
Commercial Ads
牛津译林版 必修四 Reading unit1 Advertisements(共14张PPT)
牛津译林版 必修四 Reading unit1 Advertisements(共14张PPT) 牛津译林版 必修四 Reading unit1 Advertisements(共14张PPT)
牛津译林版高中英语必修四Unit1AdvertisingWelcomeandreadingword教
Unit 1 AdvertisingPeriod 1 Welcome to the unit and reading一．【设计思想】本堂课是以听、说、读为主的阅读课。
阅读课旨在培育学生依照不同的阅读目的利用不同的阅读策略的能力，从文章中获取和处置要紧信息的能力，明白得文章主旨和作者用意的能力和通过上下文进行整体明白得语篇的能力。
本篇阅读材料是一名中学生依照研究性活动写成的一篇说明文。
学生应在阅读本文的基础上把握说明文的阅读策略，了讲解明文由三大部份组成。
即：导入主题，支撑主题的细节材料和结论。
同时，学生能够在第一课时学习的基础上学习广告的大体知识。
二．【教学目标】1. 知识与技术：(1) To talk about the four advertisements and get some ideas of the two main types of ads and their respective purposes.(2) Grasp the main ideas in the article.(3) Do some practice to improve their reading abilities of expository writing.2. 进程与方式：Train the students’ reading ability. Using the approaches of listening, skimming, scanning and discussion. While reading, pay attention to the reading strategy. Discussion in pairs or in groups.3. 情感、态度与价值观: Be able to make a good choice on ads’ products三．【教学重难点】1. Make sure students can understand CAS & PSASget involved in the discussion and practice sp oken English四．【教学环节】【课堂导入】Step1: Look at these advertisements. Who are they aimed at?Step2: Free talk1.What’s advertising?(1) a form of communication(2) to persuade potential customers to purchase or to buy a product or service.2.How many types of advertising do you know?Media, covert advertising, television commercials, infomercials (电视导购节目), celebrity advertising, newer media and advertising approaches.【预习检查】Observe the four pictures on Page1. Try to divide them into two parts.(Ads for social problems and ads for sales.)【课堂教与学】Step3: Fast Reading for general ideas1.Skim and scan the text to answer the questions on page2.Answers:1. To buy a product or service or believe in an idea.2.Public service advertisements.3.To educate people about health, safety or any other issue which affects publicwelfare.2.Listen to the tape about the text and finish Part C1 on page 4.Step 4: Detailed reading for important information1.Read the following sentences and decide whether they are true (T) or false (F) according to thearticle.① Advertisements are found in many places.② PSAs are only found in newspapers.③ All advertisements tell the complete truth.④ PSAs and commercials ads use some of the same methods.⑤ Commercial ads can often give us valuable information about how to live our lives.⑥ An ad warning people against smoking is an example of a PSA.Answers: C2 1 T 2 F 3 F 4 T 5 F 6 T2. Please self-evaluate how well you understand and comprehend the article with the following exercise. (This step is optional and flexible.)You should try to summarize the differences and similarities between the two types of advertisements and fill in the following chart.Types of ads Similarities Differences ExamplesPlaces found MethodsusedPurpos es ValidityAnswersC1 1. They are most commonly found in newspapers and magazines, on billboards, the Internet, radio and television.2. A commercial advertisement is one which someone has paid for to promote a product or service,while a public service advertisement is often placed for free, and is intended to educate people about issues which affect public welfare.3. Because although the advertisements do not lie, they do not tell you the complete truth.4. In 1996.5. Because PSAs are meant to be helpful, and following the advice in PSAs, we can often learn a lot.Commercial adsBillboards, newspa pers, magazines, the Internet, radio, television Persuasivelanguage,excitingimagesTo promote aproduct orserviceThey do nottell you thecompletetruth.‘Bright-teethfights badbreath!’‘You are proud ofyour cooking, soshouldn’t you buythe very freshestfood?’PSAs To educatepeopleabouthealth,safety orany otherissue whichaffectspublicwelfare They arehelpful andwe can learna lot byfollowingthe advicethey give.‘Yes to life, noto drugs’‘Knowledgechanges life’‘Pr ojectHope-schoolingevery child’‘Smoking iscommittingsuicide slowly’3. Compl ete Part D (Refer to the text while complete Part D)AnswersD 1 b 2 e 3 c 4 f 5 g 6 h 7 a 8 d4. Now let’s come to part E. It’s an e-mail that the author of the article writes to thank a professor who helped her with her research. The e-mail serves as a summary of the article. Try to finish the e-mail individually which will help you to strengthen what you’ve learnt in the article. We’ll checkAnswers(1) advice (2) advertisements (3) intended (4) public welfare (5)promote(6) customers (7) persuasive (8) nationwide (9) campaigns (10)encourageworkAccording to the dialogue on page 5, work in pairs and discuss the three questions together.a.What are the differences between commercial ads and public service ads.b.Do you think young people are easily persuaded into buying new products? Why or why not?c.What’s the most impressive PSA you have ever seen? Why do you think it is impressive?【课堂巩固】Step 5: Post-reading activitiesNow I’d like to divide you into two groups and have a debate on whether advertising plays a positive or negative role in our daily lives. (Advertising is an integral part of modern life. Do you think the positive effects outweigh the negative?)【知识小结】Summary: Structure of the whole passageTopic AdvertisementsdetailsWhat is an advertisement?ConclusionWhen it comes to advertisements, we must all use our intelligence and not be a slave to them!Does an advertisement tell people the complete truth?Public service advertisements【提升与拓展】阅读下列短文，从每题所给的四个选项（A、B、C和D）中，选出最佳答案。
高中英语译林牛津版必修四课件：Unit+1+Advertising+advertisements
Case study
(two examples)
1.One toothpaste ad declares, ‘BrightTeeth fights bad breath! ’ fool you into assuming …
Fight
Cure
Case study
(two examples)
2. One grocery tells customers, ‘You
This is how expository writing develops.
Fast reading
Subject Introduction
Structure of the whole passage
Advertisements
Para 1
Introduction to ads Definition and types of ads Complete truth of ads or not? PSAs Attitudes towards ads
Supporting
details
Paras 2-4
Conclusion
Para 5
Detailed reading
1.What is an advertisement? 2.Does an advertisement tell people the complete truth? 3.Do all ads play tricks on us? 4.What are author’s attitudes towards ads?
are proud of your cooking, so shouldn’t you buy the very freshest food?’
牛津译林版 必修四 Reading unit1 Advertisements(共14张PPT)
1. What is an advertisement?
An advertisement uses words and pictures to persuade people to buy a product or service, or to believe in an idea.
the compete truth.
Expense You have to pay for （花费） it.
They are helpful and we can learn a lot from it.
It is for freight-Teeth fights bad breath!”
PSA or Commercial ad?
PSA or Commercial ad?
Does an advertisement tell people the complete truth?
1. The author's opinion: _E_v_e_n__if__a_n_a_d__d_o_e_s_n_o_t__li_e_,_i_t_d_o_e_s__no_t__m_e_a_n it is _a_lt_o_g_e_t_h_e_r_i_n_n_o_ce_n_t_.__L1__5_-_1_6_____________
Commercial ads
PSAs
newspapers, magazines, the Internet, radio, television
Methods attractive pictures and clever used language
Differences
Aim /purpose
Commercial Ads
(完整版)【牛津译林版】必修四：Unit1AdvertisingTask教案
M4U1 Part5 Task Writing anadvertisement【设计思想】这一板块的设计是对学生进行听说读写技能的训练，而听说读写的内容都围绕本单元主题“广告”展开。
本课的重点在于培养学生说和写的能力，鼓励学生通过体验，实践，讨论，合作等方式，有效地发展学生的思维与表达能力和综合语言能力。
【教学目标】1. How to help the students learn and practice the skills of listening, reading, speaking and writing together.2. How to write an advertisement.【重点难点】How to write an advertisement.How to express opinions and give reasons.【教学环节】Step 1. Skills building 1: listening for statistics and descriptions how to read statistics correctlywhen listening we should care about:(1) an increase(2) a decrease(3) no change(4) trends(5) a range(6) a limi tlistening practice on Page 12Step One: completing a bar chart\Step 2. Skills building 2: stating opinions and giving supporting reasons how to state opinions and give support reasonspair-workstep 2: talking about advertisements:Ask Ss to finish A---conduct a survey.Help Ss to finish B---role-play.Make Ss to finish C---writing.Step 3. Skills building 3: using different sentence types correctly Help Ss to understand different sentences types with the help of the table.Ask Ss to finish the practice on Page 16.Step 4. Writing an advertisementStep 5. Homework语言点（根据学生实际情况进行增加或删减）1. increase (P12) 既可做名也可做动，意为“增加，提高，增强”There was a steady increase in production. 生产出现了稳步增长。
牛津译林版高中英语必修四Unit1《Advertising》教学设计1
牛津译林版高中英语必修四Unit1《Advertising》教学设计1板块：Project 1课堂设计指导思想：本堂课的宗旨是引导学生在“做中学”，通过让学生完成一份围绕本单元主题的传单来学习和使用英语。
引导学生主动学习，关心他们形成以能力进展为目的学习方式，鼓舞学生通过体验、实践、讨论、合作和探究的方式进展自己的语言综合能力。
Teaching aims:1. Get to learn and use English by doing a project.2. Try to fully understand the two reading materials and master the language items.3. Learn to get enough information about ad campaigns from the reading materials.Teaching procedures:Step 1 Lead-inShow students two groups of picture s and draw their attention to the importance of ads.【设计说明】通过两组图片将学生的思绪带回本单元主题，重新引发他们对广告的注意力，以旧带新，自然导入本课。
Step 2 Listen and understandHave students listen to the recording of the handout and answer the three questions to get a general idea of this reading material.【设计说明】关心学生通过听录音和回答问题初步明白得阅读材料，并猎取有关广告宣传单的差不多信息。
Step 3 Reading for detailed informationAsk students to read the material again carefully to get detailed information about developing an ad campaign.【设计说明】引导学生通过详读阅读材料，更好地明白得文章并了解策划广告宣传活动的要紧环节。
牛津译林版高中英语必修四Unit1AdvertisingWordpower教学设计
单元：Unit 1 Advertising板块：Word Power课堂设计指导思想：本堂课是以介绍构词法知识为主的辞汇教学课。
辞汇是语言基础知识的重要组成部份，构词法能帮忙学生提高把握辞汇的效率，有助于对学生的基础知识和大体能力的培育。
但需要注意的是，强调基础知识指的是语言知识的灵活运用，而非拘泥于一条条的规则，必需结合具体语境。
教师在语境中教学，学生在语境中学习，语境中运用。
Teaching aims:1. Get to learn that some words are divided by adding suffixes and prefixes to t he root words.2. Learn more words and expressions related to sales and marketing.3. Enlarge our vocabulary by thinking about more words that are created by adding suffixes andprefixes.Teaching procedures:Step 1 Lead-in (Blank-filling)Ask students to fill in the blanks with the derivatives of the given words. The short passage is related to the reading passage.【设计说明】用短文填空的方式来导入本课，既可温习上一课的内容，又能快速将学生的注意力引到构词法知识上，即在名词和动词后加上后缀可组成形容词。
Step 2 Show more examplesShow students more examples of derivatives to impress them with the knowledge of word formation. 【设计说明】用更多的例子帮忙学生加深对构词法知识的印象，并为下一环节做好预备。
(完整)牛津译林版高中英语必修四Unit1《Advertising》知识点整理及单元练习,推荐文档
新牛津高中英语模块四第一单元知识点整理及单元练习M4 UNIT1一、词汇大集合1.be aware of 知道，明白，意识到I want you to be aware of the situation before It effects you.我希望在情况影响你前,你能察觉到。
2.play tricks on 欺骗，捉弄I'll give him play tricks on me, the low-down thing! He'll go straight down to the police station!这狗东西，在我跟前使巧，送他公安局去！3.believe in 信任，相信4.be bored with 对……感到厌倦5.appeal to 迎合，对……有吸引力Blue and red appeal to me, but I don’t like Gray or yellow蓝色和红色投我所好然而我不喜欢灰色和黄色。
6.trick sb into doing sth 诱使某人做某事7.be satisfied with 对……感到满意Think about the misforture of others that you may be satisfied with your own lot想想别人的不幸,你可以对自己的命运感到满足8.be used to 对……习以为常，习惯于There are a few verbs which fit into both groups and a hyphenmay be used to show the distinction还有一些动词适合于上述两种情况,可用连接号表示这种区别9.fall for 上……的当，受……骗I can't believe you would fall FOR that old trick.我不相信你会上那老把戏的当。
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M4U1 Period3 Word power一【设计思想】本堂课是以介绍构词法知识为主的词汇教学课。
词汇是语言基础知识的重要组成部分，构词法能帮助学生提高掌握词汇的效率，有助于对学生的基础知识和基本能力的培养。
但需要注意的是，强调基础知识指的是语言知识的灵活运用，而非拘泥于一条条的规则，必须结合具体语境。
教师在语境中教学，学生在语境中学习，语境中运用。
二【教学目标】1. Get to learn that some words are divided by adding suffixes and prefixes to the root words.2. Learn more words and expressions related to sales and marketing.3. Enlarge our vocabulary by thinking about more words that are created by adding suffixes andprefixes.三【教学重难点】1.1. How to make t he students use this skill freely to solve some problems.2.2. Enlarge the students’ vocabulary by learning some words about sales and marketing.四【教学环节】【课堂导入】Step1: Lead-inSuppose you are Li Yang, and you wish to produce a new kind of electrical dictionary(电子词典), what preparations should you make in order to attract most customers?TechnologyMarket research（市场研究/调查）Advertisements……【预习检查】Blank-filling:Ask students to fill in the blanks with the derivatives of the given words. The short passage is related to the reading passage.____________ (advertise) are an important part of life. They use lots of ___________ (attract) pictures and __________ (excite) languages to sell products or services. _____________(general) speaking, there are two main types:___________ (commerce) ads and PSAs. They do not always tell you the ___________ (true). We should be ____________(care).Question:How are these new words formed?【课堂教与学】Step 2: Words-matching1. Ask students to read the passage at P7 and list these words in blue. Then, ask students to match the words with their Chinese explanation to make sure they understand these words and expressions.2. Filling the blanks by using the words which have been referred to.Before a company starts making a new p_______, they must collect and study information about what people want and need. So, they do m__________. The boss of the company needs a lot of information about the s_________ of the product. So, the s___________, led by a sales/marketing manager, will present the information from their market research to the boss. The company can then choose the right product to produce, the one which is expected to be most popular with c_________. One of the most important pieces of information is the m__________ ----- the percentage of a market that the company has. Also important are the s_________ ----- the amount which they think they will sell in a future period. If they want to become the m__________, the company must ensure that their product is of h________. Once the product goes on the market, its s________ ----- the amount which has been sold ----- should be reported every day, so the company can check the progress of their product.Step 3: Attention1. When the new product is produced after the market research, we still need design some helpful, exciting and attractive advertisements so that the advertisements can help us excite the readers and attract more customers to buy the product. Question:What’s the relationship between these two different colored groups?2.More examples(1)This book is of great help, that is to say, it is very __________.(2)I don’t think it has any use, that is to say, I think it is _________.(3) The message is very valuable. That is to say, it is of great __________.(4) The old man is in good health.----He is ____________.(5) Drunk drivers are a great danger to people on the road. that means they are __________ drivers.Step 4: Create adjectives from nouns and adjectivesTell students that an English word can have several derivatives, some of which are formed by adding suffixes to the nouns and adjectives.Step 5: Competition1. Encourage Ss to think more words that are created this way.Which group can win ? (The group that has the most words wins.)2.Have Ss finish the exercise in Page 63.Conclusion: The situations that can use adjectives:Situation one: a, an, the, some + adj. + n.Situation two: be + adj. + prep.Situation three: link verbs + adj.Situation four: adj.+ -er, more +adj.Situation five: the + adj.Situation six: 主语补足语Situation seven: 宾语补足语4.Finish the related taskThe Eagles and the Kangaroos are two very _______ (popularity) teams in our town. We were ______(excite) about the competition between them. The competition looked _____(heat), which made us _______ (curiosity) about the result. In the end, the Eagles won the competition. However, the Eagles thought the result ______ (satisfy) and went home ________ (disappoint) and sad. Anyway, no matter what the result was, it was a ______ (fantasy) competition, because the competitive spirit of them attracted all of us, both the ______ and the old.Step 6: A Word puzzleThe students are encouraged to finish the word puzzle with the help of the given words. And they can have fun at the same time.【课堂巩固】Do Ex. C on P7.using the words we’ve just learned.【知识小结】Conclusion: The situations that can use adjectives:Situation one: a, an, the, some + adj. + n.Situation two: be + adj. + prep.Situation three: link verbs + adj.Situation four: adj.+ -er, more +adj.Situation five: the + adj.Situation six: 主语补足语Situation seven: 宾语补足语【提升与拓展】Lang uage points1. be tired of =be sick of 对------厌烦(P6)She has become tired of doing such things.这样的事,她她已经干厌了.be tired out = be worn out 累坏了The work tired me out .这工作使我精疲力竭.She was tired out by the journey. 这次的旅行把她累坏了.be tired with =be tired from 因为------而疲劳feel tired / his tired voice / her tired look / her tired feettiring jobs/ tiring work/ boring speechIt feels like rain/ snow2. discount作名词,(可数或不可数),意为”折扣”,”减价” (P6)These goods sell at a discount. 这些商品打折出售.at a 10% discount 打九折They allowed us ten percent discount off/on the prices of goods. 他们给我们按货价打九折.discount:作动词,意为”打折扣”,”认为不重要””对------不全信”They discount twenty percent. 他们打八折.His rich experience is not to be discounted.他的丰富经验不可小看.【课后预习】预习课本P8-11的内容，了解直接引语与间接引语的用法，并且思考他们之间应该如何转换。