第一节unit9-Advertisement
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You paint a sign saying “Fashion Show coming to the Exhibition Center on Saturaday”. 为什么是ing?
saying做宾补，表示宾语进行的动作，具有主动、进行的 含义。coming to…做定语， ing短语做名词及其短语的后置定语。
be powerful in… 在…方面有力度 appear new to sb. 使人耳目一新 passers- by 路人
Task6：Reading paragraph 6.
Find the useful expressions and get the meaning TV commercials It is said that… more or less change… attitudes toward…. 电视商业广告 据说 或多多少 改变对…态度
Learn some useful expressions
bring…to 引起， 使成为 bring… to the attention of…. 使…引起…的注意 potential 潜在的/ current 当前的 by means of 通过，借助于 brochure 小册子 flyer 传单 mail 邮件 poster海报 Internet commercials 互联网商业广告 and so on 等等
２）起重要作用
more or less
play an important role ３）借助于 by means of ４）大量的 a great deal of ５）实际上 in fact ６）确认，保证 make sure
Advertising
Can you find…… ？ …are used to if and so on more or less in fact make sure bring …to a great deal of
by means of
it is said that…
play an important role in
1. Finish reading comprehension and language Study I 1.2 2. Finish the related exercises on your workbook.
The end !
I. Language Study(P81 1.) 1) This museum will be open to the ___________next week. public 2) Reading practice has a very good____________on effect our English study. 3) The doors in this building will______________white. 4) Thisbe pop star ______________ on painted appears television every Sunday.
play an important role in …
在…中起重要作用
Task7：Reading paragraph 7.
What is the main idea of the 7th paragraph?
Some ads give false information to mislead consumers. It is necessary that we make sure what is real and what is false in the ads.
…are be used to
被用于…
if
如果
bring …to
引起
by means of
通过…的途径
and so on
等等
a great deal of
许多、大量
it is said that…
据说..
more or less
或多或少
play an important role in
在…中起重要作用
a common way of advertising in newspapers is _______________________.
contain 包含 ， 容纳
The pill contains vitamins.
The jar contains ten glasses of water .
知识拓展
used to do sth be used to doing 过去常常做 习惯于做某事
He used to play football with his friends.
My mother is used to living in the country .
Task2 Reading paragraph 2
Task4： Reading paragraph 4.
Complete the following statements after reading
1.Brochures can
a great deal of contain_________________
designed well information if ________________. 2.Most adults read newspapers , so putting ads
fashion show 时装表演 on the back of 在…背上 walk + animal 遛… /牵着、赶着… advertising promotion 广告促销
Task 3
• • • • • • • • •
Reading paragraph 3 讨论（Discussion）：第三段是一个长句，如何 断句分析？
new words in the textbook.
8)
The new
classroom building which
_________ was designedby a young engineer is the highest building on the campus.
2.(P 81)
１）或多或少
a great deal of 许多， 大量 。 后接不可数名词。
He has given me a great deal of help . B money on the new They spent _______
A.a great deal C. a great many B. a great deal of D. a large number of hospital .
有教育意义的
interesting
有趣的
有吸引的
persuasive
有说服力的
entertaining
给人娱乐的
costly
昂贵的
informative
提供有益信息的
deceitful
欺诈的
Methods of advertising
TV / radio / cinema / magazine / neБайду номын сангаасspapers / Billboard广告牌 near main roads / mails or gifts / balloon / fly sheet传单
in fact
事实上
make sure
确定
Task 1: Reading paragraph 1. What are advertisements? Advertisements are used to send commercial information about some commodities or services to the public.
What is advertisement？
马桶，如此坚硬
Commercial advertisements
Just do it.
只管去做。 （耐克运动鞋）
Obey your thirst．
服从你的渴望。 （雪碧）
广告用语特点：
越简短易记越好。
Attractive
instructive
It is known that…众所周知 false information 虚假的信息 mislead sb to do sth.误导某人做某事 What they want is just to do…他们想让我们去做 的就是… pay more money 付更多的钱 It is necessary that…很有必要… make sure 确信
an important way of promotion 一种重要的促销方式 commercial business 商品交易/商业贸易 are used to send 被用于发送 the public 公众
be used to do. 被用于，表示被动。
Computer can be used to do many things.
Task5：Reading paragraph 5.
What are the advantages of posters and radio ads? A major advantage of radio announcement is that they are usually… 这里的that可以省略吗？
Wherever you are, you must do your 5) ________
best.
selecteda 6) She________
party.
white silk skirt for the
attention 7) We should pay more _____________to the
saying做宾补，表示宾语进行的动作，具有主动、进行的 含义。coming to…做定语， ing短语做名词及其短语的后置定语。
be powerful in… 在…方面有力度 appear new to sb. 使人耳目一新 passers- by 路人
Task6：Reading paragraph 6.
Find the useful expressions and get the meaning TV commercials It is said that… more or less change… attitudes toward…. 电视商业广告 据说 或多多少 改变对…态度
Learn some useful expressions
bring…to 引起， 使成为 bring… to the attention of…. 使…引起…的注意 potential 潜在的/ current 当前的 by means of 通过，借助于 brochure 小册子 flyer 传单 mail 邮件 poster海报 Internet commercials 互联网商业广告 and so on 等等
２）起重要作用
more or less
play an important role ３）借助于 by means of ４）大量的 a great deal of ５）实际上 in fact ６）确认，保证 make sure
Advertising
Can you find…… ？ …are used to if and so on more or less in fact make sure bring …to a great deal of
by means of
it is said that…
play an important role in
1. Finish reading comprehension and language Study I 1.2 2. Finish the related exercises on your workbook.
The end !
I. Language Study(P81 1.) 1) This museum will be open to the ___________next week. public 2) Reading practice has a very good____________on effect our English study. 3) The doors in this building will______________white. 4) Thisbe pop star ______________ on painted appears television every Sunday.
play an important role in …
在…中起重要作用
Task7：Reading paragraph 7.
What is the main idea of the 7th paragraph?
Some ads give false information to mislead consumers. It is necessary that we make sure what is real and what is false in the ads.
…are be used to
被用于…
if
如果
bring …to
引起
by means of
通过…的途径
and so on
等等
a great deal of
许多、大量
it is said that…
据说..
more or less
或多或少
play an important role in
在…中起重要作用
a common way of advertising in newspapers is _______________________.
contain 包含 ， 容纳
The pill contains vitamins.
The jar contains ten glasses of water .
知识拓展
used to do sth be used to doing 过去常常做 习惯于做某事
He used to play football with his friends.
My mother is used to living in the country .
Task2 Reading paragraph 2
Task4： Reading paragraph 4.
Complete the following statements after reading
1.Brochures can
a great deal of contain_________________
designed well information if ________________. 2.Most adults read newspapers , so putting ads
fashion show 时装表演 on the back of 在…背上 walk + animal 遛… /牵着、赶着… advertising promotion 广告促销
Task 3
• • • • • • • • •
Reading paragraph 3 讨论（Discussion）：第三段是一个长句，如何 断句分析？
new words in the textbook.
8)
The new
classroom building which
_________ was designedby a young engineer is the highest building on the campus.
2.(P 81)
１）或多或少
a great deal of 许多， 大量 。 后接不可数名词。
He has given me a great deal of help . B money on the new They spent _______
A.a great deal C. a great many B. a great deal of D. a large number of hospital .
有教育意义的
interesting
有趣的
有吸引的
persuasive
有说服力的
entertaining
给人娱乐的
costly
昂贵的
informative
提供有益信息的
deceitful
欺诈的
Methods of advertising
TV / radio / cinema / magazine / neБайду номын сангаасspapers / Billboard广告牌 near main roads / mails or gifts / balloon / fly sheet传单
in fact
事实上
make sure
确定
Task 1: Reading paragraph 1. What are advertisements? Advertisements are used to send commercial information about some commodities or services to the public.
What is advertisement？
马桶，如此坚硬
Commercial advertisements
Just do it.
只管去做。 （耐克运动鞋）
Obey your thirst．
服从你的渴望。 （雪碧）
广告用语特点：
越简短易记越好。
Attractive
instructive
It is known that…众所周知 false information 虚假的信息 mislead sb to do sth.误导某人做某事 What they want is just to do…他们想让我们去做 的就是… pay more money 付更多的钱 It is necessary that…很有必要… make sure 确信
an important way of promotion 一种重要的促销方式 commercial business 商品交易/商业贸易 are used to send 被用于发送 the public 公众
be used to do. 被用于，表示被动。
Computer can be used to do many things.
Task5：Reading paragraph 5.
What are the advantages of posters and radio ads? A major advantage of radio announcement is that they are usually… 这里的that可以省略吗？
Wherever you are, you must do your 5) ________
best.
selecteda 6) She________
party.
white silk skirt for the
attention 7) We should pay more _____________to the