Lecture1InvestorRelations投资者关系

IPO and IR
• IPO Communications
– Communications to potential investors prior to a company becomes a listed company
• IR communications
– Communications to shareholders and potential investors for a listed company
– SFC – Government licences – Industry associations
• Financial institutes concern image, trust and confidence • Financial PR activities are mostly services and product oriented
Objectives of Investor Relations
• To see that the company is understood, in terms of its activities and objectives, and is favourably regarded in the financial and capital markets and in the investment community, and foster a consistent and positive corporate image
Investor Relations
• Investor relations is a discipline of financial PR • Investor relations is the communications between a listed company
with its shareholders and potential shareholders/investors • Investor relations is a statutory requirement in some stock markets • Investor relations is a matter of transparency • Investor relations is the knowledge of who are your shareholders and
market knowledge
What is Investor Relations (IR)
• Investor relations vs. public relations • Investor relations vs. financial communications/financial PR • IPO and IR
International • Board Director of the Hong Kong Bible Society • Executive Committee Member of Group 18 of the Federation of Hong
Kong Industries • Committee Member of Professional Services Advisory Committee of
Hale Waihona Puke Course Requirement
• Active participation in class • Read one financial newspaper everyday • One mid-term quiz and one final quiz mainly on financial PR/stock
Hong Kong Trade Development Council
Richard Tsang
• Committee Member of the Hong Kong Q-Mark Council • Member of the Steering Committee of Caring Companies • Founding member of the Hong Kong Professionals and Senior
Richard Tsang
• 1988 graduate of JLM, concentration in broadcasting • Teaching at Chinese University since 1994 • Founder and Chairman of Strategic Public Relations Group • Chairman of the Alumni Association of the School of Journalism and
Communication, CUHK • Council member of HKIoD • Board Director of Ocean Park Hong Kong • Treasurer of the Hong Kong Methodist Church • Vice President, Asia Pacific region of Public Relations Organisation
Executives Association • Lifetime Honourary Vice Chairman of “Weekly Economic Observer”,
Research Institute of Market Economic Development Research Centre of State Council of the PRC • Vice Board Chairman of Council of “World Market”, Shanghai Foreign Economic Relation and Trade Commission • Permanent Vice Board Chairman, China Business Update, China Shippers’ Association of Ministry of Commerce of the PRC • Vice Chairman of World Chinese Merchants Union Assoication • Special Researcher of the China International Economic Development Research Centre
Public Relations
• A way of communications • A way of changing perceptions • A way of obtaining support • A way of creating favourable images • A way of enhancing understanding
COM5480 Investor Relations
Lecturer: Richard Tsang
COM5480
• Time: 7:00 pm to 9:15 pm every Monday • Venue: NAH115 • Telephone: 2864 4818 (direct line) / 2864 4828 (Ms Amy Yam) • Email: richard.tsangsprg.hk
• Financial PR’s target audiences are
– Financial media – Practitioners – Associations/chambers of commerce – Customers/users
Financial PR
• Financial PR activities are governed by various regulators
Objectives of Investor Relations (cont’d)
• To take direct measures, where necessary, to see that the company’s shares are properly valued. This involves identifying the firm’s particular investment audience and the professionals controlling its stock float, arranging analysts’ meetings and other presentations, and generating appropriate publicity
• To respond to requests for reports and information from shareholders, professional investors, brokers, and the financial media
• To maintain productive relations with the company’s investment bankers, the specialists in its stocks, major broker-dealers, and institutional investors who follow the company or hold sizeable positions in its securities
why they stay as your shareholders • Effective investor relations creates shareholder value
What is Investor Relations
• Investor relations is a strategic management responsibility that integrates finance, communication, marketing and securities law compliance to enable the most effective two-way communication between a company, the financial community and other constituencies, which ultimately contributes to a company’s securities achieving fair valuation. (Adopted by the NIRI Board of Directors, March 2019)
• To ensure full and timely public disclosure of material information, and to work with the legal staff in complying with rules of the SFC, the HKEX, and other regulatory authorities
Financial PR
• Financial PR is a practice of public relations • Financial PR is the public relations activities for financial institutions
– Banks – Securities houses – Fund management company – Asset/wealth management companies – Insurance companies – Authorities/regulators