牛津 M4U1 Welcome to the unit

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牛津版高中英语Module 4 Unit1 Welcome to the unit课件(共24张PPT)

Types of advertisements
Commercial advertisements To promote a product or service Public service advertisements (PSAS) To educate people about health, safety or any other issue which affects public welfare(个人或群体的幸福)
What are advantages and disadvantages of advertisements?
高一（下）
Unit 1 Advertising
Welcome to the unit
Enjoy some beautiful ads
Enjoy some beautiful ads
Enjoy some beautiful ads
Enjoy some beautiful ads
Obey your thirst．
Poster 2
This poster strikes us a lot. It is trying to show us that the birds have
nowhere else to build their
nets. They have to build their nets in the sky because all the trees have been cut down. It sends us a serious warning and tells us that we should protect the environment from now on.
雀巢咖啡 The taste is great. 味道好极了。麦当劳 I‟M LOVIN‟IT. 我就喜欢！三星电子 feel the new space. 感受新境界。百事可乐 the choice of a new generation. 新一代的选择。

牛津译林模块四 unit1 Welcome to the unit

• Read the passage in Part B on Page 95 in Workbook. • Preview the next period.
Try to divide the four pictures into two parts. Earth Day Ads for public issues Say ‘No’ to drugs Oxlin Airlines
Ads for sales
Soft shine shampoo
• Do you like reading or watching advertisements? • What kind of ads do you like best? And why? • Where can you find advertisements?
Enjoy some beautiful adsΒιβλιοθήκη Brainstorming
The topics we are going to talk about is advertising and advertisements. Look at the following ads, guess what kind of product or service is being advertised.
1. What problem is the poster trying to highlight? 2. Do you think this advertisement helps to make people aware of environmental problems?
1. After reading the poster, do you think drugs are harmful? 2. If someone takes drugs, what would happen to him/her? 3. Does the advertisement teach you about the bad effects of taking drugs? What are they?

牛津高中英语模块四Unit1Welcometotheunit(可编辑修改word版)

M4U1 AdvertisingWelcome to the unit【学习目标】Learning Aims:1.To enjoy some beautiful advertisements and have a general idea of advertisements2.To talk about the four advertisements and get some ideas of the two main types of ads and their respective purposes.3.To get involved in the discussion and practice spoken English【重点难点】To talk about the four advertisements and get some ideas of the two main types of ads and their respective purposes.【自学指导】Questions1: Which advertisement make you want to buy a product or service? Why?2: Which advertisement make you think about social problems? Why?3: Do you believe that advertisements tell the complete truth? Why or why not?【教学过程】Step 1 Greeting and Lead-in1Do you know what title of this unit is?2Which piece of ad-show do you like best?3Where can you find these zads and do you like them?Step 2 Welcome to the unit1.observation: Ask Ss to observe the six pictures on Page 1 and dive them into two parts.2.Discussion: Look at the six pictures and answer these questions:What image(s) can you see on each poster?What can you read on each poster?What can you learn from each poster?Step 3 Pair WorkMore ads for Ss to have a discussion.Step 4 Active reading:Listen to the material on Page 94 and try to answer these questions:1 What’s the ad about?2What types of things will the stories be judged on?3What should Ss pay attention to when writing the story?4Why is it good for Ss to enter English writing competitions?【课堂疑问】observation: Ask Ss to observe the six pictures on Page 1【课堂小结】Know some commercial advertisements and public service advertisements【限时训练】Make a advertisement for your favorite product【课后作业布置】宝剑锋从磨砺出，梅花香自苦寒来【课后反思】。

牛津译林版高中英语模块四 Unit 1 Welcome to the unit教学课件

Types of advertisements
Commercial advertisements To promote a product or service Public service advertisements (PSAS) To educate people about health, safety or any other issue which affects public welfare(个人或群体的幸福)
1. What’s advertising? Advertising is a form of communication that typically attempts to persuade potential customers to purchase or to consume more of a particular brand of product or service.
Poster 3
Taking drug is harmful both
to the people who take drug
and their family. If someone
takes drugs, he will become
seriously ill. This poster is
intended to educate people about health and problems in society and calls on people to make an anti-drugs campaign and it also tell us not to ignore the problem around us.
Observation
Try to divide the four pictures into two parts.

牛津高中英语模块4第一单元_Welcome_to_the_unit

渴望无限。 • 5. Keep moving. （Anta）
永不止步。 • 6. I’m loving it. （McDonald）
我就喜欢。
Discussion:
1. Have you ever bought a product or service after reading or watching an ad? 2.Do you think advertisements tell
propose：To sell products/ services To encourage people to buy products/services.
public service advertisements /PSAs
purpose?
to make you think about problems in society or about people who need help.
Obey your thirst．
Nike（耐克）
Just do it.
服从你的渴望。
只管去做。
Slogan of ads:
• 1. The taste is great. （Nescafe）
味道好极了。 • 2． Good to the last drop.（Maxwell House）
滴滴香浓，意犹未尽。 • 3． Impossible made possible.（Cannon printer）使不可能变为可能。 • 4. Ask for more. （Pepsi）
a poster of shampoo ad
How does the ad describe shampoo?
soft ,shine

牛津高中英语模块4第一单元Welcometotheunit

advertisement
a good way to _s_e_l_l_p_r_o_d__u_c_t_s_o_r__s_e_r_v_ic__e_s____
a good way to
make peopl_e__a_w_a_r_e__o_f_s_o__c_ia_l_p__ro__b_le__m_s_.__
bad effects of taking drugs
a poster of shampoo ad
How does the ad describe shampoo?
soft ,shine
Do you think it will successfully persuade people to buy this shampoo?
▪ Make teenagers want things that cost much.
Sprite (雪碧〕
Obey your thirst．
服从你的渴望。
Nike〔耐克〕
Just do it.
只管去做。
Slogan of ads:
1. The taste is great. 〔Nescafe〕
2020/11/5
40
Protect water, Protect ourselves.
Cherish your life!
Commercial advertisements
Public service advertisements
Fill in the blanks: A: I dislike ads. Shall we change the channel? B: But ads are part of (1)_m_o_d_e_r_n_ life. Everyone must face them. A: Ads are no good. They always try to (2)c__h_e_a__tyou to buy what you actually don’t need. B: Well, do you mean some ads even tell lies to (3)_p__e_r_s_u__ade customers? A: That’s what I really mean. B: But I think what you have said is only partly true. In (4)_fa_c_t__, some ads are very good.

牛津译林版高中英语必修四Unit1Welcometotheunit

nobusinesstoosmall,noproblemtoobig.
没有不做的小生意，没有解决不了的大问题。东芝电子 taketoshiba,taketheworld.拥有东芝，拥有世界。麦斯威尔咖啡 goodtothelastdrop.滴滴香浓,意犹未尽。雪碧 obeyyourthirst.服从你的渴望。
§Doyoubelievethatadvertisementstellthe
completetruth? Whyorwhynot?
Sampleanswer1
Thethreeadsthatseparatelypromotelearning software,anairlineserviceandashampoomak emewattobuyaproductorservice.Inmyopinio n,theadvertisementfortheshampooisthemos tpersuasivenotonlycecauseoftheimageonth eshampoobottle,butalsobecauseissaysthatt hisshampoowillkeepmyhairshinyfordays.Alt houghIdon’tbelievethatthisadtellsthecomple tetruth,Iwanttotryitanyway.
Taiwan, China!
Cherish yourlife!
Enjoyyourmusic, EnjoyyourSony!
Shoescanfly! So doyourdreams!
Brainstorming:
1Wherecanwefindtheseads?
Onbillboards,ontheInternet,innewspapers/ Magazines,onTV,inleaflets,orinbusesetc.

2019牛津高中英语模块四Unit-1Welcome-to-the-unit-课件(共23张PPT)教育精品.ppt

Table Filling
To Sell a Product To Make People think or service about social problems
1. Oxlin Airlines 4. Shine Shampoo 2. Earth Day 3. Anti-drugs
Discussion
1. Which advertisements make you want to buy a product or service? Why? 2. Which advertisements make you think about social problems? Why? 3. Do you believe that advertisements tell the complete truth? Why or why not?
Look at the second advertisement in your book and think about these questions: 1. What problem is the poster trying to highlight? 2. Do you think this advertisement helps to make people aware of environmeuctions and focus on the four posters. Discuss the content of each poster with your partners. • What can you see in the picture? • What can you read on it? • What does each advertisement try to tell us?

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牛津英语六年级测试卷

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PSA advertisement
Discussion
1. Have you ever bought a product or service after reading or watching an ad? What was it? 2. Do you believe that advertisements tell the complete truth? Why or why not?
■
Read the article quickly and answer.
1. What do ads try to persuade people to do?
To buy a product or service, or to believe in an
idea. (line 6) 2. What does PSA stand for?
• • • • • • • • • • • • • •
励志短片《梦想造就一切》NBA励志公益广告 1：basketball,it’s just a game 篮球，它仅仅是一场游戏 6：but sometimes it’s more than that. 但有时候它不仅仅是一场游戏 8：playing basketball makes me feel strong.打篮球让我觉得自己很坚强 9：it gives me more confidence on myself.它给了我更多的自信 11：basketball makes me feel healthy. 篮球让我感受到健康 12：when I play basketball,it helps me make new friends. 当我打篮球的时候，它帮我交到新朋友 19：we dream bigger.我们梦想更强大 20：we dream higher.我们梦想飞得更高 21：sometimes we win 有时候我们赢了 22：sometimes we don’t有时候我们输了 29：you have to practice.你必须不断地练习 30：practice really hard. 努力地练习 38：can we practice those things to make our word better 我们可以通过这些让世界更美好么？ 40：but sometimes it’s more than that 但有时候，它不仅仅是一场游戏
kind of product or service is being
advertised.
• What can you see in this video?
• What can you read on it?
• What does each advertisement try
to tell us? ■
Public service advertisements (line 9)
3. What do PSAs aim to do?
They aim to teach us and help us lead better
lives. (line 29)
1. Find out the new words. 找Unit1新单词 2. Preview reading. 预习 Unit 1 课文
Table Filling
To Sell a Product To Make People think
or service BMW
Bavarian Motor Works
about social problems Mango juice and banana
Commercial advertisement
Hale Waihona Puke Unit 1 Advertising
Welcome to the unit
Brainstorming
The topics we are going to talk about
is advertising and advertisements.
Look at the following ads, guess what