商务英语阅读第二版叶兴国unit1.ppt
合集下载
教学课件 商务英语阅读(第2册)
Lead-in Discussion
2. Do you have an experience that you have a business idea and want to turn it into a business?
Lead-in Discussion
3. Which kind of business idea do you like? Why?
Structural Analysis
Para. Main Topics
Para. 1 Business ideas are all around you.
Para. 2- Some ways to help you get
20
business ideas
Para. 21- Get ready to transform your
Part I Words and Expressions
viable (Para. 4)
adj. being capable of doing what it is intended
to do 可行的(CET-6, TEM-8)
Cash alone will not make Eastern Europe’s banks viable. 单靠现金不可能使东欧的银行维持下去。
Part II Words and ssions
process (Para. 10)
n. a series of actions which are carried out in
order to achieve a particular result 过程(CET-4, TEM-4)
There was total agreement to start the peace process as soon as possible. 全体同意尽快启动和平进程 。
商务英语阅读Unit 1-叶兴国ppt课件
与世隔绝。
such that ...：如此…。 如：
Their anxiety was such that they could not sleep．他们如此焦虑，难
以入睡。
.
Business English: A Reading Course
TEXT B：NEW THINKING FOR SUCCESSFUL ENTREPRENEURS
multinational company do? 5. According to the last part of the passage, what does
globalization do?
TEXT A
Business English: A Reading Course
Notes on the Text:
.
1. Summarize the main idea of the Supplementary Reading: New Thinking for a New Financial Order on P9 with no more than 50 words.
2. Finish Part V Test Yourself on P10.
成功水平是计划新事业的第一步。
KEYS TO EXERCISES
Business English: A Reading Course
.
I. DCDAB
II. Free answer.
III. Translation
1.我对中国文化有足够了解，我知道人们当众对抗是 罕见的， 所以我想和我的老板单独交谈。
one-on-one assessment of your boss? 3. What is the entrepreneurial cultures according to Rohit? 4. According to the last part of the passage, what does a
such that ...：如此…。 如：
Their anxiety was such that they could not sleep．他们如此焦虑，难
以入睡。
.
Business English: A Reading Course
TEXT B：NEW THINKING FOR SUCCESSFUL ENTREPRENEURS
multinational company do? 5. According to the last part of the passage, what does
globalization do?
TEXT A
Business English: A Reading Course
Notes on the Text:
.
1. Summarize the main idea of the Supplementary Reading: New Thinking for a New Financial Order on P9 with no more than 50 words.
2. Finish Part V Test Yourself on P10.
成功水平是计划新事业的第一步。
KEYS TO EXERCISES
Business English: A Reading Course
.
I. DCDAB
II. Free answer.
III. Translation
1.我对中国文化有足够了解，我知道人们当众对抗是 罕见的， 所以我想和我的老板单独交谈。
one-on-one assessment of your boss? 3. What is the entrepreneurial cultures according to Rohit? 4. According to the last part of the passage, what does a
商务英语阅读第二版叶兴国unit
用讲故事的方法来增加组织的凝聚力。
这里story是指对于一场事件或一系列事件的描述和复述，可 能为真实的，也可能是虚构的。
Text B: Tell Stories to strengthen Organizational Bonds
2. In the world of corporations and nonprofit organizations, however, this highly effective tool has taken a backseat to the more efficient electronic means if communication such as email and teleconferencing.
Voice of Courage
Questions: 1. What made the first Fireside Chat a hit? 2. Which point was emphasized both in Roosevelt’s
inaugural address and his first Fireside Chat?
Unit1 Effective Communication
Effective Communication
1
Warm-up Questions
1. During difficult times, a leader is supposed to encourage his or her people to pull through. This requires one to have some charisma. What can be the effctive methods to call forth people’s spontaneous enthusiasm and cooperatoin?
这里story是指对于一场事件或一系列事件的描述和复述，可 能为真实的，也可能是虚构的。
Text B: Tell Stories to strengthen Organizational Bonds
2. In the world of corporations and nonprofit organizations, however, this highly effective tool has taken a backseat to the more efficient electronic means if communication such as email and teleconferencing.
Voice of Courage
Questions: 1. What made the first Fireside Chat a hit? 2. Which point was emphasized both in Roosevelt’s
inaugural address and his first Fireside Chat?
Unit1 Effective Communication
Effective Communication
1
Warm-up Questions
1. During difficult times, a leader is supposed to encourage his or her people to pull through. This requires one to have some charisma. What can be the effctive methods to call forth people’s spontaneous enthusiasm and cooperatoin?
商务英语阅读第二版叶兴国unit
4. In the middle of the speech, Roosevelt said simply, “I can assure you that it is safer to keep your money in a reopened bank than under the mattress.”
Voice of Courage
1300万人失业，3400万人没有任何收入。人们依靠私人施舍、 市和州政府少得可怜的公共救济，以及自己微不足道的积蓄度日。 为了求得美国人民对政府的支持，缓解萧条，美国总统富兰克 林·罗斯福利用炉边谈话节目通过收音机向美国人民进行宣传。 他的谈话不仅鼓舞了美国人民，坚定了人民的信心，而且也宣传 了他的货币及社会改革的基本主张，从而赢得了人们的理解和尊 敬。对美国政府度过艰难，缓和危机起到了较大作用。
Text B: Tell Stories to strengthen Organizational Bonds
2. In the world of corporations and nonprofit organizations, however, this highly effective tool has taken a backseat to the more efficient electronic means if communication such as email and teleconferencing. 但是在公司和非营利组织领域，这种高效率的工具却让位给 更高效的电子通讯方式，如电子邮件和电信会议。
Text B: Tell Stories to strengthen Organizational Bonds
Notes on the Text: 1. Tell Stories to Strengthen Organizational Bonds 用讲故事的方法来增加组织的凝聚力。 这里story是指对于一场事件或一系列事件的描述和复述，可 能为真实的，也可能是虚构的。
商务英语阅读第二版叶兴国unit1精编版
Text B: Tell Stories to strengthen Organizational Bonds
Notes on the Text: 1. Tell Stories to Strengthen Organizational Bonds 用讲故事的方法来增加组织的凝聚力。 这里story是指对于一场事件或一系列事件的描述和复述，可 能为真实的，也可能是虚构的。
Text B: Tell Stories to strengthen Organizational Bonds
2. In the world of corporations and nonprofit organizations, however, this highly effective tool has taken a backseat to the more efficient electronic means if communication such as email and teleconferencing. 但是在公司和非营利组织领域，这种高效率的工具却让位给 更高效的电子通讯方式，如电子邮件和电信会议。
Voice of Courage
1300万人失业，3400万人没有任何收入。人们依靠私人施舍、 市和州政府少得可怜的公共救济，以及自己微不足道的积蓄度日。 为了求得美国人民对政府的支持，缓解萧条，美国总统富兰克 林·罗斯福利用炉边谈话节目通过收音机向美国人民进行宣传。 他的谈话不仅鼓舞了美国人民，坚定了人民的信心，而且也宣传 了他的货币及社会改革的基本主张，从而赢得了人们的理解和尊 敬。对美国政府度过艰难，缓和危机起到了较大作用。
ULOnGitO1 Effective Communication
1
新编商务英语综合教程第二版Unit 1.ppt
➢ outrageous: unacceptable or shocking 令人无法接受的； 令人震惊的
➢ emission: the release of something such as gas or radiation into the atmosphere 排放
➢ conventional: (a method or product) usually used or in use for a long time 传统的（方法或产品等）
Reminder advertisement strategy aims to stimulate repeated purchase of products or services.
Any advertising strategy is emerged from the analysis of market situation. If a product class is mature and the company is the market leader but the brand usage is low, there should be a proper strategy to stimulate more usage.
with, log on to; II.. in pursuit of, boast of, on the floor of,
take sth in stride.
— Useful Structures: over… years, … put … spin on at the expense of no wonder
➢ conviction: a strong belief or opinion坚定的信念 ➢ constitute: to form or compose 组成，构成 ➢ copywriter: a person whose job is to write the texts for
体验商务英语综合教程1第二版 unit1(ppt课件)
学习交流课件
9
Listening 1.1
Business English
1. Do Listening exercises 1.1 on the text book
2. Listen again and complete the introductions. Use the words from the box
descending order, depending on their professional position.
2. When possible, stand up when introductions are being made.
3. If clients are present, they should be introduced first.
BALTPROF Consulting Group
Nikolai Ivanov Accountant
Company’s name Name of the person Job title Address
P.O.Box 103 St.Petersburg, 193015 RUSSIA
Tel: (812) 275-5626 Tel/fax: (812) 101-4046 E-mail:
学习交流课件
6
Key Words
Business English
Business terms
consulting group accountant Gmbh
product manager S. A.
senior manager
Proper Names
St. Petersburg Russia
Hamburg Germany
2021商务英语阅读叶兴国最新PPT资料
WARM-UP QUESTIONS
Business English: A Reading Course
1. Suppose you were a boss, how would you
handle your men in the office so as to make 例如，为了学会如何在冰箱里放置食品，雇员研究食品能够被如何放置的照片，这样司机就不用把手伸得很深去抓取饮料。
1. 那并不是说你应该纵容懒惰，或疏忽恶 意，甚至给善良但不胜任的员工发放薪 水。
TEXT A： HANDLE YOUR MEN IN THE OFBuFsinIeCssEEnglish: A Reading Course
Nofellow who mixes business and charity soon finds that he can’t make any money to give to charity; and in the end, instead of having helped others, he’s only added himself to the burden of others.
communication?
READING SKILLS:
INTRODUCE THE BASIC INFORMATION ABOUT BUSINESS ENGLISH READING
Business English: A Reading Course
5
评论性阅读：读者在正确理解作品的基础
上,对作品做出鉴别、判断、评论。
BACKGROUND INFORMATION
III. How to handle employees is the key to a corporation’s success.
商务英语阅读第二版叶兴国unit1精编版23页PPT
13、遵守纪律的风气的培养，只有领 导者本 身在这 方面以 身作则 才能收 到成效 。—— 马卡连 柯 14、劳动者的组织性、纪律性、坚毅 精神以 及同全 世界劳 动者的 团结一 致，是 取得最 后胜利 的保证 。—— 列宁 摘自名言网
15、机会是不守纪律的。——雨果
61、奢侈是舒适的，否则就不是奢侈 。——CocoCha nel 62、少而好学，如日出之阳；壮而好学 ，如日 中之光 ；志而 好学， 如炳烛 之光。 ——刘 向 63、三军可夺帅也，匹夫不可夺志也。 ——孔 丘 64、人生就是学校。在那里，与其说好 的教师 是幸福 ，不如 说好的 教师是 不幸。 ——海 贝尔 65、接受挑战，就可以享受胜利的喜悦 。——杰纳勒 尔·乔治·S·巴顿
商务英语阅读第二版叶兴国 unit1精编版
11、战争满足了，或曾经满足过人的 好斗的 本能， 但它同 时还满 足了人 对掠夺 ，破坏 以及残 酷的纪 律和专 制力的 欲望。 ——查·埃利奥 特 12、不应把纪律仅仅看成教育的手段 。纪律 是教育 过程的 结果， 首先是 学生集 体表现 在一切 生活领 域—— 生产、 日常生 活、学 校、文 化等领 域中努 力的结 果。— —马卡 连柯(名 言网)
谢谢！பைடு நூலகம்
15、机会是不守纪律的。——雨果
61、奢侈是舒适的，否则就不是奢侈 。——CocoCha nel 62、少而好学，如日出之阳；壮而好学 ，如日 中之光 ；志而 好学， 如炳烛 之光。 ——刘 向 63、三军可夺帅也，匹夫不可夺志也。 ——孔 丘 64、人生就是学校。在那里，与其说好 的教师 是幸福 ，不如 说好的 教师是 不幸。 ——海 贝尔 65、接受挑战，就可以享受胜利的喜悦 。——杰纳勒 尔·乔治·S·巴顿
商务英语阅读第二版叶兴国 unit1精编版
11、战争满足了，或曾经满足过人的 好斗的 本能， 但它同 时还满 足了人 对掠夺 ，破坏 以及残 酷的纪 律和专 制力的 欲望。 ——查·埃利奥 特 12、不应把纪律仅仅看成教育的手段 。纪律 是教育 过程的 结果， 首先是 学生集 体表现 在一切 生活领 域—— 生产、 日常生 活、学 校、文 化等领 域中努 力的结 果。— —马卡 连柯(名 言网)
谢谢！பைடு நூலகம்
商务英语阅读第二版ppt课件
.
11
Voice of Courage
1933年5月7日，复兴工业：第二次“炉边谈话”。
1933年7月24日，为了彻底解决童工和劳动时间问题，罗斯福 发布了第三次“炉边谈话”。
1933年10月22日晚，罗斯福向全国做了第四次“炉边谈话”，他 回顾了3月份以来“足以自豪的事实和行动”，并高度概括了“第一 次新政”所致力于实现的目标。
.
8
Voice of Courage
Background Infromation:
Fireside Chat: 炉边谈话
炉边谈话是美国总统罗斯福利用大众传播手段进行政治性公关 活动的事例之一。20世佛，4年任期内正碰上全球性经济危机，美 国经济在短短几个月内几乎崩溃，至1932年冬天，全国至少有
.
13
4. In the middle of the speech, Roosevelt said simply, “I can assure you that it is safer to keep your money in a reopened bank than under the mattress.”
ULOnGitO1
Effective Communication
.
1
1
.
2
1. During difficult times, a leader is supposed to encourage his or her people to pull through. This requires one to have some charisma. What can be the effctive methods to call forth people’s spontaneous enthusiasm and cooperatoin?
商务英语阅读Unit 叶兴国(共24张PPT)
3)前词首部+后词全部: heliport=helicopter + port首都机场
4)前词首部+后词首部: interpol=international + police国际警察
5. Shortening: 缩略法
1) clipped words 缩略词
a. front clipping 截头telephone → phone b. back clipping 去尾 corporation→ corp c. front & back clipping 截头又去尾 influenza→ flu;
UNIT 6
e.g. doctor 医生n. → to doctor伪造v.
4. Blending: 混合法/拼缀法
1)前词首部+后词尾部: telecast=television + broadcast 电视广播 2)前词全部+后词尾部: workaholic=work + alcoholic 工作狂
seSnsuitfivfeixcautsitoomn:er加da后ta缀or
proprietary
information
like
patents,
you
might
consider
springing
for
something
like Socialtext’s Enterprise application.
Unit 5: Affixation; Compounding; Unit 6: Conversion; Blending; Shortening;
Unit 7: Onomatopoeia; Back formation; Formation of nonce words; Loan word; Coinage
4)前词首部+后词首部: interpol=international + police国际警察
5. Shortening: 缩略法
1) clipped words 缩略词
a. front clipping 截头telephone → phone b. back clipping 去尾 corporation→ corp c. front & back clipping 截头又去尾 influenza→ flu;
UNIT 6
e.g. doctor 医生n. → to doctor伪造v.
4. Blending: 混合法/拼缀法
1)前词首部+后词尾部: telecast=television + broadcast 电视广播 2)前词全部+后词尾部: workaholic=work + alcoholic 工作狂
seSnsuitfivfeixcautsitoomn:er加da后ta缀or
proprietary
information
like
patents,
you
might
consider
springing
for
something
like Socialtext’s Enterprise application.
Unit 5: Affixation; Compounding; Unit 6: Conversion; Blending; Shortening;
Unit 7: Onomatopoeia; Back formation; Formation of nonce words; Loan word; Coinage
新编商务英语综合教程第二版Unit 1.ppt
√C. Reminder advertisement.
D. Reinforcement advertisement.
5. A company should use a strategy to stimulate more usage of its products or services if
A. the company is not the market leader but its brand is superior to a leader’s
➢ lure: to trick people into a particular place or to trick them into doing something that they should not do 引诱
➢ prospect: someone who is likely to be a future customer / client 潜在客户
3. Communicative Skills（交际技能） — Expressions: Stressing and decisions-making — Reading: Newspaper articles
4. 专项用法（Special Use）: Troublesome verbs and nouns
1 Teaching Aim 2 Lead-in 3 Reading I 4 Reading II 5 Extended Activities
Teaching Aim
1. Cognitive Information（认知信息）: History of the
Exchs（内容重点）
3. The advertising job is to do all the following EXCEPT .
D. Reinforcement advertisement.
5. A company should use a strategy to stimulate more usage of its products or services if
A. the company is not the market leader but its brand is superior to a leader’s
➢ lure: to trick people into a particular place or to trick them into doing something that they should not do 引诱
➢ prospect: someone who is likely to be a future customer / client 潜在客户
3. Communicative Skills（交际技能） — Expressions: Stressing and decisions-making — Reading: Newspaper articles
4. 专项用法（Special Use）: Troublesome verbs and nouns
1 Teaching Aim 2 Lead-in 3 Reading I 4 Reading II 5 Extended Activities
Teaching Aim
1. Cognitive Information（认知信息）: History of the
Exchs（内容重点）
3. The advertising job is to do all the following EXCEPT .
商务英语阅读叶兴国 (2).优秀PPT资料
KGROUND INFORMATION
I. How can we save time to do what we really want?
How much time should CEOs devote to customers?
WARM-UP QUESTIONS
Business English: A Reading Course
Business English: A Reading Course
take every day. 你每天花费8个小时以上的时间 学生展现各种才能的速度也许会由于一位教师的远见和关怀而加快。
WARM-UP QUESTIONS
工作、做饭、折叠喜好的衣服等，但是你没有 TEXT B： HOW MUCH TIME SHOULD CEOS DEVOTE TO CUSTOMERS？
Business English: A Reading Course
如果乘公交车，你可以读报。
Notes on the Text:
Business English: A Reading Course
Tesco: 乐购，英国大型超市。
无论是慈善家还是科1学.家Y，政o府u还’是教v会e，都p无u法t 凭i他n们a自身lo的n力g量解er决-这th一问an题----e我i们g必h须t万-h众o一u心r，携d手a对y抗a艾t滋w病。ork,
在某一工作上花费（时间）。如：
B你A能C够KG利R用O不UN到D1I0N分FO钟R的M时AST间IhO，Ne随p便u拿t一s 点in冰e箱i里g的ht东h西o凑u合r做s 成b一eh个i低n脂d肪a的d比e萨sk饼，e这ve比r外y卖d食a品y更. 有益于健康。
她每天花8小时办公。 这样做对双方都行……
I. How can we save time to do what we really want?
How much time should CEOs devote to customers?
WARM-UP QUESTIONS
Business English: A Reading Course
Business English: A Reading Course
take every day. 你每天花费8个小时以上的时间 学生展现各种才能的速度也许会由于一位教师的远见和关怀而加快。
WARM-UP QUESTIONS
工作、做饭、折叠喜好的衣服等，但是你没有 TEXT B： HOW MUCH TIME SHOULD CEOS DEVOTE TO CUSTOMERS？
Business English: A Reading Course
如果乘公交车，你可以读报。
Notes on the Text:
Business English: A Reading Course
Tesco: 乐购，英国大型超市。
无论是慈善家还是科1学.家Y，政o府u还’是教v会e，都p无u法t 凭i他n们a自身lo的n力g量解er决-这th一问an题----e我i们g必h须t万-h众o一u心r，携d手a对y抗a艾t滋w病。ork,
在某一工作上花费（时间）。如：
B你A能C够KG利R用O不UN到D1I0N分FO钟R的M时AST间IhO，Ne随p便u拿t一s 点in冰e箱i里g的ht东h西o凑u合r做s 成b一eh个i低n脂d肪a的d比e萨sk饼，e这ve比r外y卖d食a品y更. 有益于健康。
她每天花8小时办公。 这样做对双方都行……
相关主题
- 1、下载文档前请自行甄别文档内容的完整性，平台不提供额外的编辑、内容补充、找答案等附加服务。
- 2、"仅部分预览"的文档,不可在线预览部分如存在完整性等问题,可反馈申请退款(可完整预览的文档不适用该条件!)。
- 3、如文档侵犯您的权益，请联系客服反馈,我们会尽快为您处理(人工客服工作时间：9:00-18:30)。
Unit1 Effective Communication
Effective Communication
1
Warm-up Questions
1. During difficult times, a leader is supposed to encourage his or her people to pull through. This requires one to have some charisma. What can be the effctive methods to call forth people’s spontaneous enthusiasm and cooperatoin?
在演讲的中段，罗斯福简单地说：“我向你们保证，把钱存 在重开的银行里比你们把钱藏在床垫底下更安全。”
5. Preparations for a bill to spend the end of Prohibition began that night.
当天晚上，罗斯福又开始准备议案以加速结束禁酒令。
Prohibition：用作大写时，意思是：“禁酒”，指美国1920 年至1933年期间的禁酒。
Text B: Tell Stories to strengthen Organizational Bonds
Notes on the Text: 1. Tell Stories to Strengthen Organizational Bonds
用讲故事的方法来增加组织的凝聚力。
这里story是指对于一场事件或一系列事件的描述和复述，可 能为真实的，也可能是虚构的。
Text B: Tell Stories to strengthen Organizational Bonds
2. In the world of corporations and nonprofit organizations, however, this highly effective tool has taken a backseat to the more efficient electronic means if communication such as email and teleconferencing.
Voice of Courage
Questions: 1. What made the first Fireside Chat a hit? 2. Which point was emphasized both in Roosevelt’s
inaugural address and his first Fireside Chat?
福发布了第三次“炉边谈话”。 1933年10月22日晚，罗斯福向全国做了第四次“炉边谈话”，
他回顾了3月份以来“足以自豪的事实和行动”，并高度概括了 “第一次新政”所致力于实现的目标。
2. basso profundo: (意大利语)深沉男低音歌手
3. FDR walked people through the basics of banking without being patronizing.
Voice of Courage
Background Infromation: Fireside Chat: 炉边谈话 炉边谈话是美国总统罗斯福利用大众传播手段进行政治性公
关活动的事例之一。20世纪30年代，美国经济处于大萧条时 期。罗斯福的前任总统胡佛，4年任期内正碰上全球性经济危 机，美国经济在短短几个月内几乎崩溃，至1932年冬天，全 国至少有
罗斯福耐心细致地给人们讲解了银行业的基本原理，丝毫没 有居高临下的口吻。
walk: 原意是“陪同走路或步行护送”，这里用来比喻耐心细 致。
4. In the middle of the speech, Roosevelt said simply, “I can assure you that it is safer to keep your money in a reopened bank than under the mattress.”
Voice of Courage
Notes on the Text: 1. Fireside Chat: 炉边谈话 著名的“炉边谈话”至少进行了二十一次。 1933年3月12日，拯救金融：第一次“炉边谈话”（罗斯福新政
的开始）。
Voice of Courage
1933年5月7日，复兴工业：第二次“炉边谈话”。 1933年7月24日，为了彻底解决童工和劳动时间问题，罗斯
2. Why can storytelling be used as an effective method to strengthen organizational bonds in a corporation?
Effective Communication
2
Texts
CONTENTS
1 Text A：Voice of Courage Text B: Tell Stories to strengthen 2 Organizational Bonds
Voice of Courage
3. For what did Jim Farley, a top political advisor, think that the first Fireside Chat may have been the greatest speech by an American president?
Voice of Courage
1300万人失业，3400万人没有任何收入。人们依靠私人施舍、 市美国人民对政府的支持，缓解萧条，美国总 统富兰克林·罗斯福利用炉边谈话节目通过收音机向美国人民 进行宣传。他的谈话不仅鼓舞了美国人民，坚定了人民的信 心，而且也宣传了他的货币及社会改革的基本主张，从而赢 得了人们的理解和尊敬。对美国政府度过艰难，缓和危机起 到了较大作用。
Effective Communication
1
Warm-up Questions
1. During difficult times, a leader is supposed to encourage his or her people to pull through. This requires one to have some charisma. What can be the effctive methods to call forth people’s spontaneous enthusiasm and cooperatoin?
在演讲的中段，罗斯福简单地说：“我向你们保证，把钱存 在重开的银行里比你们把钱藏在床垫底下更安全。”
5. Preparations for a bill to spend the end of Prohibition began that night.
当天晚上，罗斯福又开始准备议案以加速结束禁酒令。
Prohibition：用作大写时，意思是：“禁酒”，指美国1920 年至1933年期间的禁酒。
Text B: Tell Stories to strengthen Organizational Bonds
Notes on the Text: 1. Tell Stories to Strengthen Organizational Bonds
用讲故事的方法来增加组织的凝聚力。
这里story是指对于一场事件或一系列事件的描述和复述，可 能为真实的，也可能是虚构的。
Text B: Tell Stories to strengthen Organizational Bonds
2. In the world of corporations and nonprofit organizations, however, this highly effective tool has taken a backseat to the more efficient electronic means if communication such as email and teleconferencing.
Voice of Courage
Questions: 1. What made the first Fireside Chat a hit? 2. Which point was emphasized both in Roosevelt’s
inaugural address and his first Fireside Chat?
福发布了第三次“炉边谈话”。 1933年10月22日晚，罗斯福向全国做了第四次“炉边谈话”，
他回顾了3月份以来“足以自豪的事实和行动”，并高度概括了 “第一次新政”所致力于实现的目标。
2. basso profundo: (意大利语)深沉男低音歌手
3. FDR walked people through the basics of banking without being patronizing.
Voice of Courage
Background Infromation: Fireside Chat: 炉边谈话 炉边谈话是美国总统罗斯福利用大众传播手段进行政治性公
关活动的事例之一。20世纪30年代，美国经济处于大萧条时 期。罗斯福的前任总统胡佛，4年任期内正碰上全球性经济危 机，美国经济在短短几个月内几乎崩溃，至1932年冬天，全 国至少有
罗斯福耐心细致地给人们讲解了银行业的基本原理，丝毫没 有居高临下的口吻。
walk: 原意是“陪同走路或步行护送”，这里用来比喻耐心细 致。
4. In the middle of the speech, Roosevelt said simply, “I can assure you that it is safer to keep your money in a reopened bank than under the mattress.”
Voice of Courage
Notes on the Text: 1. Fireside Chat: 炉边谈话 著名的“炉边谈话”至少进行了二十一次。 1933年3月12日，拯救金融：第一次“炉边谈话”（罗斯福新政
的开始）。
Voice of Courage
1933年5月7日，复兴工业：第二次“炉边谈话”。 1933年7月24日，为了彻底解决童工和劳动时间问题，罗斯
2. Why can storytelling be used as an effective method to strengthen organizational bonds in a corporation?
Effective Communication
2
Texts
CONTENTS
1 Text A：Voice of Courage Text B: Tell Stories to strengthen 2 Organizational Bonds
Voice of Courage
3. For what did Jim Farley, a top political advisor, think that the first Fireside Chat may have been the greatest speech by an American president?
Voice of Courage
1300万人失业，3400万人没有任何收入。人们依靠私人施舍、 市美国人民对政府的支持，缓解萧条，美国总 统富兰克林·罗斯福利用炉边谈话节目通过收音机向美国人民 进行宣传。他的谈话不仅鼓舞了美国人民，坚定了人民的信 心，而且也宣传了他的货币及社会改革的基本主张，从而赢 得了人们的理解和尊敬。对美国政府度过艰难，缓和危机起 到了较大作用。