商务英语阅读第二版叶兴国unit1.ppt
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外研社2024新标准商务英语阅读教程1_教学课件Unit_1
2. __F__ According to Paul James, employees now don’t need to register before getting off work because of the change of the nature of work.
3. _N_G__ Executives are happy to see their employees work flexibly in fields like consulting, finance, and digital media.
Half work, half vacation: Meet the “workcation”
recruit
to find new people to work in a company, join an organization, do a job, etc. Eg: A Chinese firm needs local sales staff to sell things to British customers, but it is often hard to recruit locals.
soaked to the skin
Eg: We were soaked to the skin by the heavy rain.
base
the main place where you live or stay, or where a business operates from Eg: Los Angeles was still my financial base. I was still doing business there.
3. _N_G__ Executives are happy to see their employees work flexibly in fields like consulting, finance, and digital media.
Half work, half vacation: Meet the “workcation”
recruit
to find new people to work in a company, join an organization, do a job, etc. Eg: A Chinese firm needs local sales staff to sell things to British customers, but it is often hard to recruit locals.
soaked to the skin
Eg: We were soaked to the skin by the heavy rain.
base
the main place where you live or stay, or where a business operates from Eg: Los Angeles was still my financial base. I was still doing business there.
商务英语阅读Unit叶兴国(课堂PPT)
14
Business English: A Reading Course
KEYS TO EXERCISES
TEXT A
I. C B D B B
II. C C B A D
III.
1. 去年开始，5000多家每况愈下的银行发生了骇人的挤 兑，已提空了乡村地区银行的资金，现正来势汹汹地 威胁美国的城市地区。
A carrel is a small table with “walls” around three sides. The word “diminish” means decrease.
2. Synonym clues :同义词 4 3. Antonym clues :反义词
READING SKILLS:
3. For what did Jim Farley, a top political
6
advisor, think that the first Fireside Chat
may have been the greatest speech by an
American president?
TEXT A：VOICE OF COURAGE
Notes on the Text:
1. Tell Stories to Strengthen Organizational
Bonds用讲故事的方法来增加组织的凝聚力 。
Business English: A Reading Course
KEYS TO EXERCISES
TEXT A
I. C B D B B
II. C C B A D
III.
1. 去年开始，5000多家每况愈下的银行发生了骇人的挤 兑，已提空了乡村地区银行的资金，现正来势汹汹地 威胁美国的城市地区。
A carrel is a small table with “walls” around three sides. The word “diminish” means decrease.
2. Synonym clues :同义词 4 3. Antonym clues :反义词
READING SKILLS:
3. For what did Jim Farley, a top political
6
advisor, think that the first Fireside Chat
may have been the greatest speech by an
American president?
TEXT A：VOICE OF COURAGE
Notes on the Text:
1. Tell Stories to Strengthen Organizational
Bonds用讲故事的方法来增加组织的凝聚力 。
unit 1 商务英语 ppt课件
globalization brought to our life?
ppt课件
5
Is this an impact of globalization on our daily life? sitting and eating in a KFC, a Mcdonald’s or to have a coffee leisurely in a
…….
ppt课件
6
then, what is globalization?
ppt课件
7
Globalization (or globalisation) describes the process by which regional economies, societies, and cultures have become integrated through a global network of political ideas through communication, transportation, and trade.
Unit 1
Text A Roles of International organizations in the Global Economy
Text B Story of the International Chamber of Commerce
ppt课件
ppt课件
5
Is this an impact of globalization on our daily life? sitting and eating in a KFC, a Mcdonald’s or to have a coffee leisurely in a
…….
ppt课件
6
then, what is globalization?
ppt课件
7
Globalization (or globalisation) describes the process by which regional economies, societies, and cultures have become integrated through a global network of political ideas through communication, transportation, and trade.
Unit 1
Text A Roles of International organizations in the Global Economy
Text B Story of the International Chamber of Commerce
ppt课件
2017叶兴国商务英语阅读教程1第二版课件Unit2
3. At its factory in Shanghai, ABB is scaling up Yu Mi to mass production this month. Translation: 本月ABB集团在它位于上海的工 厂里正在扩大机器人Yu Mi的大规模生产。 Note：scale up 指按比例增加，相应增加。 如：Since then, Wellcome has been scaling up production to prepare for clinical trials.从那以 后，威康公司一直在增加产量，为临床试 验作准备。
2. Wharton Business School
The Wharton School of the University of Pennsylvania (/ˈhwɔːrtən/; also known as the Wharton School or simply Wharton) is the business school of the University of Pennsylvania, a private Ivy League university located in Philadelphia, Pennsylvania. Wharton was established in 1881 through a donation from Joseph Wharton and is the world’s first collegiate school of business. According to the same publication, Wharton also produces the most CEOs of the 100 top companies on the Fortune 500 list. Note：collegiate /kə'li:dʒiit/ belonging or relating to a college or to college students
教案-商务英语阅读-Unit-1--叶兴国
Unit 1
Teaching Objectives:
1. To introduce the teaching contents and teaching plan;
2. To have a general idea of the New International Style of Management;
3. To be clear about the three main questions of business English reading;
!
4. To learn how to read business English passages effectively;
5. To learn to recognize and use some of the related words and expressions.
Focuses:
1. To have a general idea of the New International Style of Management.
2. To learn how to read business English passages effectively.
~
Difficulties:
1. How to read business English passages effectively.
2. How to remember business English words and expressions ASAP.
Teaching Time:2 periods.
新编商务英语综合教程第二版Unit 1.ppt
Reminder advertisement strategy aims to stimulate repeated purchase of products or services.
Any advertising strategy is emerged from the analysis of market situation. If a product class is mature and the company is the market leader but the brand usage is low, there should be a proper strategy to stimulate more usage.
√C. Reminder advertisement.
D. Reinforcement advertisement.
5. A company should use a strategy to stimulate more usage of its products or services if
A. the company is not the market leader but its brand is superior to a leader’s
simple lines and sometimes strong colors 图形 ➢ proposition: a statement or an idea that people can consider
Any advertising strategy is emerged from the analysis of market situation. If a product class is mature and the company is the market leader but the brand usage is low, there should be a proper strategy to stimulate more usage.
√C. Reminder advertisement.
D. Reinforcement advertisement.
5. A company should use a strategy to stimulate more usage of its products or services if
A. the company is not the market leader but its brand is superior to a leader’s
simple lines and sometimes strong colors 图形 ➢ proposition: a statement or an idea that people can consider
体验商务英语综合教程1第二版 unit1(ppt课件)
Listening Talking about yourself
学习交流课件
2
Business English
Quotations:
“Humans are social animals. To find an individual choosing to live alone in the world is so rare as to confirm that human beings need to live amongst each other and group together.”
accountant：a professional who examines the financial accounts of businesses or people
Gmbh：German abbreviation for “company limited ” product manager：a manager whose job is to supervise
11
Key Language
1
Job Titles
Match the words and the meanings
Business English
accountant cashier analyst
A person who takes and gives out money in a bank or shop
商务英语阅读Unit 1-叶兴国
•…
Business English: A Reading Course
Text A
3. On the other hand, beneath a deceptive veneer of familiarity, culture gulfs often remain hidden.
另一方面,在看似通晓的外表之下往往隐藏着文化 鸿沟。
4. ... they share an expectation that differences will be set aside in order to advance with common purpose toward a larger goal-getting the task at hand done right. ……
Three questions:
1. Why should we do Business English Reading?
2. What does Business English Reading mainly deal with?
3. How can we do the Business English Reading effectively?
Text Structure Introduction：
Determining what success means to you is a crucial element in early stages of new venture planning.
Business English: A Reading Course
Text A
3. On the other hand, beneath a deceptive veneer of familiarity, culture gulfs often remain hidden.
另一方面,在看似通晓的外表之下往往隐藏着文化 鸿沟。
4. ... they share an expectation that differences will be set aside in order to advance with common purpose toward a larger goal-getting the task at hand done right. ……
Three questions:
1. Why should we do Business English Reading?
2. What does Business English Reading mainly deal with?
3. How can we do the Business English Reading effectively?
Text Structure Introduction：
Determining what success means to you is a crucial element in early stages of new venture planning.
商务英语阅读(上册)unit 1-PPT课件
UP
PREV. NEXT
International trade, also known as world trade, foreign trade or overseas trade, is the fair and deliberate exchange of goods and services across national boundaries. It concerns trade operations of both import and export and includes the
creation. International trade creates value for both producers
and consumers. International trade increases demand for exportable products, thereby raises prices and volumes. It increases the supply of importable products, thereby reducing prices and increasing product availability and variety for consumers. International trade increases the efficiency of resource allocation worldwide, reduces production costs through economies of scale, and lowers input costs.
新编商务英语综合教程第二版Unit 1.ppt
3. Communicative Skills（交际技能） — Expressions: Stressing and decisions-making — Reading: Newspaper articles
4. 专项用法（Special Use）: Troublesome verbs and nouns
Stock Exchange
ห้องสมุดไป่ตู้
— Key Words: I. inclination, govern, tag, advent,
commodity, popularity, association, blossom, abolition,
tariff, accelerate, high-volume, disseminate, speculation,
Reminder advertisement strategy aims to stimulate repeated purchase of products or services.
Any advertising strategy is emerged from the analysis of market situation. If a product class is mature and the company is the market leader but the brand usage is low, there should be a proper strategy to stimulate more usage.
4. 专项用法（Special Use）: Troublesome verbs and nouns
Stock Exchange
ห้องสมุดไป่ตู้
— Key Words: I. inclination, govern, tag, advent,
commodity, popularity, association, blossom, abolition,
tariff, accelerate, high-volume, disseminate, speculation,
Reminder advertisement strategy aims to stimulate repeated purchase of products or services.
Any advertising strategy is emerged from the analysis of market situation. If a product class is mature and the company is the market leader but the brand usage is low, there should be a proper strategy to stimulate more usage.
商务英语阅读Unit 2-叶兴国
Business English: A Reading Course
TEXT A： HOW FAST CAN YOU LEARN Questions 1. According to Paragraph 2, what does the steep slope mean? 2. What is the rationale of Joy’s Law? 3. What about the application of Joy’s Law nowadays? 4. What is the author’s aim to use the example of Colgate’s InnoCentive? 5. What is the central ides of the text?
问问像肯· 费希尔这样杰出的市场分析师吧。
肯尼思•费希尔（Kenneth L. Fisher）生于1950年，美国商人，是总部设在加州 伍德赛德的资产管理公司费希尔投资公司的创始人兼董事会主席、CEO。 费希尔还 是《福布斯》“投资组合策略”专栏作家，并为其他金融和新闻期刊撰稿。 已出版六 本专著，包括2009年度《纽约时代周刊》畅销书《如何发现可疑迹象》（How to Smell a Rat）。费希尔曾被《投资顾问》（Investment Advisor）杂志评为投 资顾问界25位最富影响力人士。2009年是他在《福布斯》的撰稿生涯的25周年，以 专栏作者服务年限计算他在福布斯史上名列第四。
2021商务英语阅读叶兴国最新PPT资料
incompetence.
such as a multinational, what can you do to In a community of people from all over the world with different cultures and languages, such as a multinational, what can you do to
the best of everyone on your staff; 3. concerned with the interests of the staff. How to handle employees is a great
challenge. The greatest obstacle is communication.
对一个把企业和慈善机构混淆起来的人来说，他很快 就会发现赚不到任何钱捐给慈善机构了，并且最后他 不但不能帮助别人，自己反而成了他人的负担。
TEXT A： HANDLE YOUR MEN IN THE OFBuFsinIeCssEEnglish: A Reading Course
BACKGROUND INFORMATION
III. How to handle employees is the key to a corporation’s success.
1. to be humble to win support; 2. good at collecting ideas& bringing out
such as a multinational, what can you do to In a community of people from all over the world with different cultures and languages, such as a multinational, what can you do to
the best of everyone on your staff; 3. concerned with the interests of the staff. How to handle employees is a great
challenge. The greatest obstacle is communication.
对一个把企业和慈善机构混淆起来的人来说，他很快 就会发现赚不到任何钱捐给慈善机构了，并且最后他 不但不能帮助别人，自己反而成了他人的负担。
TEXT A： HANDLE YOUR MEN IN THE OFBuFsinIeCssEEnglish: A Reading Course
BACKGROUND INFORMATION
III. How to handle employees is the key to a corporation’s success.
1. to be humble to win support; 2. good at collecting ideas& bringing out
商务英语阅读课件Unit1
The topic sentence of the paragraph is:
I found, to my surprise, that the real key to writing a good paper is to have a passion for the things about which you are writing.
Reading Skill Focus
A．Guided Practice Sample 1
The new economy has revolutionized the way we are doing business and the business are created. Underlying the changes is the way venture capital has made it
• Venture capital companies have to go through many proposals all competing for the same money: you miss out important details at your peril(see Box1). The objective should be to get an invitation to make a detailed preparation, which is the real selection process. 本段其实采取了总-分-总的写作方式。开头和结尾的这句都 可以作为本段的主题句。风险投资人对商务计划的初次筛 选其实是一个"海选"而丌是精选的过程。
商务英语阅读教程Unit 1
Unit 1 Education
Part I Pre-reading Questions
cation is generally defined as the process of learning and acquiring information. Formal learning in a school or university is one of the most common types. It is generally classified into three types: school education, family education and social education.
cation plays an important role in our lives, the function of which includes cultivating high-quality and knowledgeable talents, providing work-force for the development of economy and creating scientific knowledge for our nation.
3.It hasn’t realized the elimination of social inequality. Because of realistic and historical reasons, there still exists unfairness in the area of education. Take China for example, the deficiency of educational investment is a prominent problem. Some children in poor areas can’t be equally educated compared with the children in cities.
商务英语阅读课件Unit1
Reading Skill Focus
Negative sentiment to Internet start-ups means business plans neesd to be at leat as solid as traditional business plans.
本段第一句是主题句：经济发展改变了人们做生意的方式。 然后举出几个例子以支持主题：人们通过获得风险资本， 英特网等方式经营自己的生意。
• Projects that bet on capturing a small fraction of a huge market, which may in theory represent billions, are unlikely to fly. If this principle worked," we should all be selling tea in China."
Topic Sentence at the End In this type of paragraph, the author leads up to the
main idea and then states it in the last sentence.
Topic Sentence in the Middle In this type of paragraph, the author builds up to the main idea, states it in the middle of the paragraph and then
《高级商务英语阅读2》参考答案
高级商务英语系列教材
总主编：叶兴国王光林
高级商务英语阅读2
主编：叶兴国
（参考答案）
外语教学与研究出版社
Unit 1 Global Trade
Text A
Comprehension
I. Choose the best answer to each of the following questions with the information you get from the text.
1. C
2. D
3. C
4.D
5. A
Usage & Translation
I. Fill in the blanks with words or phrases in the box. Change the form when necessary.
1. subsidies
2.impose
3. at the expense of
4. specialize
5. endorse
6. diminish
II. Translate the following sentences into Chinese.
1. 世界银行行长罗伯特·佐利克说：“领导者绝不可受贸易保护主义的诱惑。
经济上的孤立主义将会导致“大萧条”时期的恶性循环事件重演，使本就不景气的经济越发岌岌可危。
2. 相反，那些贸易导致的失利者，如由于汽车进口而失业的汽车工人，他们
的人数相比消费者要少得多，却很容易被召集形成具有明确诉求的政治群体。
3. 仅仅凭借其存在，贸易就使国际合作不再是一个抽象的概念。贸易具有提
高生活水平的潜能，这种潜能在亚洲的河岸已经完全变成了现实。贸易使我们的世界更安全更美好。
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罗斯福耐心细致地给人们讲解了银行业的基本原理，丝毫没 有居高临下的口吻。
walk: 原意是“陪同走路或步行护送”，这里用来比喻耐心细 致。
4. In the middle of the speech, Roosevelt said simply, “I can assure you that it is safer to keep your money in a reopened bank than under the mattress.”
在演讲的中段，罗斯福简单地说：“我向你们保证，把钱存 在重开的银行里比你们把钱藏在床垫底下更安全。”
5. Preparations for a bill to spend the end of Prohibition began that night.
当天晚上，罗斯福又开始准备议案以加速结束禁酒令。
福发布了第三次“炉边谈话”。 1933年10月22日晚，罗斯福向全国做了第四次“炉边谈话”，
他回顾了3月份以来“足以自豪的事实和行动”，并高度概括了 “第一次新政”所致力于实现的目标。
2. basso profundo: (意大利语)深沉男低音歌手
3. FDR walked people through the basics of banking without being patronizing.
2. Why can storytelling be used as an effective method to strengthen organizational bonds in a corporation?
Effective Communication
2
Texts
CONTENTS
1 Text A：Voice of Courage Text B: Tell Stories to strengthen 2 Organizational Bonds
Voice of Courage
1300万人失业，3400万人没有任何收入。人们依靠私人施舍、 市和州政府少得可怜的公共救济，以及自己微不足道的积蓄 度日。为了求得美国人民对政府的支持，缓解萧条，美国总 统富兰克林·罗斯福利用炉边谈话节目通过收音机向美国人民 进行宣传。他的谈话不仅鼓舞了美国人民，坚定了人民的信 心，而且也宣传了他的货币及社会改革的基本主张，从而赢 得了人们的理解和尊敬。对美国政府度过艰难，缓和危机起 到了较大作用。
Unit1 Effective Communication
Effective Communication
1
Warm-up Questions
1. During difficult times, a leader is supposed to encourage his or her people to pull through. This requires one to have some charisma. What can be the effctive methods to call forth people’s spontaneous enthusiasm and cooperatoin?
Voice of Courage
Notes on the Text: 1. Fireside Chat: 炉边谈话 著名的“炉边谈话”至少进行了二十一次。 1933年3月12日，拯救金融：第一次“炉边谈话”（罗斯福新政
的开始）。
Voice of Courage
1933年5月7日，复兴工业：第二次“炉边谈话”。 1933年7月24日，为了彻底解决童工和劳动时间问题，罗斯
用讲故事的方法来增加组织的凝聚力。
这里story是指对于一场事件或一系列事件的描述和复述，可 能为真实的，也可能是虚构的。
百度文库
Text B: Tell Stories to strengthen Organizational Bonds
2. In the world of corporations and nonprofit organizations, however, this highly effective tool has taken a backseat to the more efficient electronic means if communication such as email and teleconferencing.
Prohibition：用作大写时，意思是：“禁酒”，指美国1920 年至1933年期间的禁酒。
Text B: Tell Stories to strengthen Organizational Bonds
Notes on the Text: 1. Tell Stories to Strengthen Organizational Bonds
Voice of Courage
Background Infromation: Fireside Chat: 炉边谈话 炉边谈话是美国总统罗斯福利用大众传播手段进行政治性公
关活动的事例之一。20世纪30年代，美国经济处于大萧条时 期。罗斯福的前任总统胡佛，4年任期内正碰上全球性经济危 机，美国经济在短短几个月内几乎崩溃，至1932年冬天，全 国至少有
Voice of Courage
Questions: 1. What made the first Fireside Chat a hit? 2. Which point was emphasized both in Roosevelt’s
inaugural address and his first Fireside Chat?
Voice of Courage
3. For what did Jim Farley, a top political advisor, think that the first Fireside Chat may have been the greatest speech by an American president?
walk: 原意是“陪同走路或步行护送”，这里用来比喻耐心细 致。
4. In the middle of the speech, Roosevelt said simply, “I can assure you that it is safer to keep your money in a reopened bank than under the mattress.”
在演讲的中段，罗斯福简单地说：“我向你们保证，把钱存 在重开的银行里比你们把钱藏在床垫底下更安全。”
5. Preparations for a bill to spend the end of Prohibition began that night.
当天晚上，罗斯福又开始准备议案以加速结束禁酒令。
福发布了第三次“炉边谈话”。 1933年10月22日晚，罗斯福向全国做了第四次“炉边谈话”，
他回顾了3月份以来“足以自豪的事实和行动”，并高度概括了 “第一次新政”所致力于实现的目标。
2. basso profundo: (意大利语)深沉男低音歌手
3. FDR walked people through the basics of banking without being patronizing.
2. Why can storytelling be used as an effective method to strengthen organizational bonds in a corporation?
Effective Communication
2
Texts
CONTENTS
1 Text A：Voice of Courage Text B: Tell Stories to strengthen 2 Organizational Bonds
Voice of Courage
1300万人失业，3400万人没有任何收入。人们依靠私人施舍、 市和州政府少得可怜的公共救济，以及自己微不足道的积蓄 度日。为了求得美国人民对政府的支持，缓解萧条，美国总 统富兰克林·罗斯福利用炉边谈话节目通过收音机向美国人民 进行宣传。他的谈话不仅鼓舞了美国人民，坚定了人民的信 心，而且也宣传了他的货币及社会改革的基本主张，从而赢 得了人们的理解和尊敬。对美国政府度过艰难，缓和危机起 到了较大作用。
Unit1 Effective Communication
Effective Communication
1
Warm-up Questions
1. During difficult times, a leader is supposed to encourage his or her people to pull through. This requires one to have some charisma. What can be the effctive methods to call forth people’s spontaneous enthusiasm and cooperatoin?
Voice of Courage
Notes on the Text: 1. Fireside Chat: 炉边谈话 著名的“炉边谈话”至少进行了二十一次。 1933年3月12日，拯救金融：第一次“炉边谈话”（罗斯福新政
的开始）。
Voice of Courage
1933年5月7日，复兴工业：第二次“炉边谈话”。 1933年7月24日，为了彻底解决童工和劳动时间问题，罗斯
用讲故事的方法来增加组织的凝聚力。
这里story是指对于一场事件或一系列事件的描述和复述，可 能为真实的，也可能是虚构的。
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Text B: Tell Stories to strengthen Organizational Bonds
2. In the world of corporations and nonprofit organizations, however, this highly effective tool has taken a backseat to the more efficient electronic means if communication such as email and teleconferencing.
Prohibition：用作大写时，意思是：“禁酒”，指美国1920 年至1933年期间的禁酒。
Text B: Tell Stories to strengthen Organizational Bonds
Notes on the Text: 1. Tell Stories to Strengthen Organizational Bonds
Voice of Courage
Background Infromation: Fireside Chat: 炉边谈话 炉边谈话是美国总统罗斯福利用大众传播手段进行政治性公
关活动的事例之一。20世纪30年代，美国经济处于大萧条时 期。罗斯福的前任总统胡佛，4年任期内正碰上全球性经济危 机，美国经济在短短几个月内几乎崩溃，至1932年冬天，全 国至少有
Voice of Courage
Questions: 1. What made the first Fireside Chat a hit? 2. Which point was emphasized both in Roosevelt’s
inaugural address and his first Fireside Chat?
Voice of Courage
3. For what did Jim Farley, a top political advisor, think that the first Fireside Chat may have been the greatest speech by an American president?