绿色经济经营战略概述(英文版)(ppt 38页)

The USGBC’s members comprise of practitioners along every point of the architectural and construction value chain—from designers and furniture makers to architects and raw material suppliers. Each link in the chain contributes their expertise on how to make a building as Green as can be.
1 | Certifiably Green
When it comes to the wide (and often amorphous) world of Green; metrics, standards, and certifications can help to clear the haze and set minimum expectations. Organizations across industries are increasingly coming under scrutiny for the practice of “greenwashing” as environmental activist and consumer groups try to decode and validate various environmental claims.
It’s Not Easy Being Green
“Green” is perhaps one of the biggest trends to hit the modern marketplace.
• Wal-Mart is going Green. • Hollywood celebrities are eco-evangelists. • The 2008 Olympics set the new gold standard for sustainable events. • Religious leaders are making the environment a moral issue.
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1 | Certifiably Green: Where We Are
Today, many organizations’ environmental strategies revolve around marketing campaigns and repackaging offerings to tout Green claims. Consumers are generally confused about what’s what, as companies toss around the word “Green” with little agreement as to what it really means. Though many certifications exist today—many environmentalists complain that they are not robust enough to create lasting change.
It’s Not Easy Being Green
Contrary to popular belief—it’s not so easy being Green. Organizations, governments, s are all struggling to adapt to a world in which the planet’s health and dwindling natural resources are at the center of a global conversation.
4 | Green Goes Niche
The story behind Green goes from mass to niche with highly targeted messages
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Everywhere we turn, we’re inundated with some message or story relating to Green and the environment.
But what does it all mean?
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The true value behind Green is beginning to reveal itself at this point—which means that your company has a tremendous opportunity to shape customers’ expectations rather than just respond to them.
The Future of Green Business Strategy
The Four Trends We’ll Explore:
1 | Certifiably Green
Green standards and certifications will change the competitive landscape of industries and the players within them.
The conversation around the environment is quickly shifting away from “the quick fix” and toward lasting, sustainable, Green innovation.
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It’s Not Easy Being Green
Some companies, however, are beginning to understand that Green needs to go well beyond clever advertisements or product labels.
The good news is that everyone seems to be trying to be some shade of Green, and experimentation usually leads to innovation.
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4 | Green Goes Niche
The story behind Green goes from mass to niche with highly targeted messages
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This presentation is a preview of the Future of Green Business Strategy, a research report by futurethink. The full report can be downloaded at
The next wave of change will be to embrace certifications, measurable standards and ‘reporting systems’, all supported by full disclosures.
Companies will have a choice to help set the standards or merely respond to them.
2 | The Greenest Link
It’s not just about what you make anymore—but about how (and where) you make it.
3 | The Green Seeds of Innovation
The desire to go Green forces companies to reinvent products, services, and business models in ways we’ve never seen before.
2 | The Greenest Link
It’s not just about what you make anymore—but about how (and where) you make it.
3 | The Green Seeds of Innovation
The desire to go Green forces companies to reinvent products, services, and business models in ways we’ve never seen before.
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1 | Certifiably Green: A Case in Point
The U.S. Green Building Council’s LEED (Leadership in Energy and Environmental Design) certification program represents the cream of the crop when it comes to certifications today.
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© Future Think LLC | New York, NY | All Rights Reserved
The Future of Green Business Strategy
The Four Trends We’ll Explore:
1 | Certifiably Green
Green standards and certifications will change the competitive landscape of industries and the players within them.
It’s Not Easy Being Green
Green today means so many different things to different people. Marketing and PR departments have responded to the changing marketplace by giving everything from consumer products to automobiles a green makeover. But at the end of the day, sustainability hasn’t become a true business strategy for many organizations.