科普项目申请思考与设计

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RTD info http://europa.eu.int/comm/research/rtdinfo/index_en.html
Scientific awareness
European Science Week now in its 10th year!
Promoting a communication culture
Plants can use the food they make immediately or store it for later use.
From food, people obtain fuel and materials for body repair and growth.
Map Key
• Information and communication • Magazine & publications • Web sites • European press events • Research headlines
• Project participants = «Ambassadors »of science
Plants use the energy from light to make sugars from carbon dioxide and water.
Air is a material that surrounds us and takes up space and whose movement we feel as wind.
One of the most general distinctions among organisms is between plants, which use sunlight to make their own food, and animals, which consume energy-rich foods. Some kinds of organisms, many of them microscopic, cannot be neatly classified as either plants or animals.
• Communication successes and failures from European projects
• New trends in science and technology communication
科学素养基准 (1993)
为达到科学素养基准 的K-12步骤。将K12分为四个年级段 (K-2, 3-5, 6-8, 9-12) , 在每一阶段都需实现 一定基准学习目标, 以促进全体公民的科 学素养
美国2061计划 Project 2061,AAAS
http://www.project2061.org/tools/atlas/about.htm
Atlas Workshops
American Association for the Advancement of Science(AAAS)
Founded in 1848
CER 2005
• 14-15 November 2005 • Max 3 000 participants • Hands-on workshops and tutorials • Exhibition • Participants’ forum • Press programme • FP7 presentation • Plenary sessions
Fra Baidu bibliotek
14 12 10
8 6 4 2 0
0
FP projects EC
1
t
Press events, web site, RTD info, publications, conferences, etc
Guide to communication and media relations
• Establishing target audiences and selecting the appropriate media;
• In 1985 AAAS launched a long-term effort to reform science, mathematics, and technology education for the 21st century,
• Since Halley’s comet was visible in the skies when the project was founded, the name Project 2061 was chosen to mark the year that comet will return.
Research DG European Commission
欧盟科学与社会行动计划 (2001年12月4日)
第一,提高公众对科学技术的感兴趣 程度和理解程度;
第二,使科学技术政策更贴近公众的 需要和利益;
第三,所有的公共政策都要建立在科 学研究的基础之上。
A European challenge
AlphaGalileo EC Cordis Etc.
欧盟 奥地利 比利时 丹麦 芬兰 法国 德国 希腊 爱尔兰 意大利 卢森堡 荷兰 葡萄牙 西班牙 瑞典 英国
覆盖国家
2004年5月1日后 •塞浦路斯 •爱托尼亚 •匈牙利 •拉脱维亚 •立陶宛 •马耳他 •波兰 •捷克共和国c •斯洛文尼亚 •斯洛伐克
Map Key
BENCHMARKS
are specific learning goals derived mostly from Benchmarks for Science Literacy but also from Science for All Americans and National Science Education Standards. Colored boxes indicate knowledge goals; bordered boxes indicate skill goals. Some benchmarks have been split into two or more ideas which appear in separate boxes.
• Defining key messages; • Preparing and supplying
information to the press; • Building good relationships with
journalists; • Evaluating results; • Maximising the exposure of news
•申请国 •保加利亚 •克罗地亚 •罗马尼亚 •土耳其
欧洲经济区: •冰岛 •挪威 •瑞士
Diversify supports and channels
• «Science and Society »action plan (2000)
• «Science and Society »programme (2002-2006) • European Science Week
Most living things need water, food, and air.
Plants and animals both need to take in water, and animals need to take in food. In addition, plants need light.
Food provides molecules that serve as fuel and building material for all organisms.
Organisms that eat plants break down the plant structures to produce the materials and energy they need to survive. Then they are consumed by other organisms.
• Eurobarometer • Etc.
RTD info
Magazine on European Research
85,000 copies Internet and printed 600,000 readers in 140+ countries 4 languages: DE, EN, ES, FR 3-monthly
“如果广大公众不理解科学、数学和 技术,以及没有科学的思维习惯,科学技 术提高生活的潜力就不能发挥。没有科学 素养的民众,美好世界的前景是没有指望 的。”
美国2061计划: “面向全体美国人的科学”,1989
面向全体美国人的科学 (1989)
一个面向全体公民的科学 素养观,包括科学、社会 科学、数学、以及技术领 域当中的知识,是所有成 人欲具备科学素养就必须 了解的知识。
stories and press articles, and • Tapping useful Commission
resources
美国2061计划:
用一代人的时间提高全体美国人的科学素质
2061
1985
1910
1834
1758
1682
面向全体美国人的 科学(1989)
一个面向全体公民 的科学素养观,包 括科学、社会科学、 数学、以及技术领 域当中的知识,是 所有成人欲具备科 学素养就必须了解 的知识。
Where they address common areas—that is, natural science content—the National Research Council's National Science Education Standards(NSES) and Project 2061's Benchmarks for Science Literacy are highly consistent. In fact, the National Research Council relied heavily on Benchmarks in drafting its content standards, as stated in the introduction to NSES
About Project 2061
• The American Association for the Advancement of Science was founded in 1848. It is the world's largest general science organization and publisher of the peer-reviewed journal Science.
10. Historical Perspectives 11. Common Themes 12. Habits of Mind
Excerpt from the Flow of Matter in Ecosystems Map
Carbon and hydrogen are common elements of living matter.
科普项目申请思考与设计
内容
1. 世界进入新时代:告知公众科学“真相”; 2. 科普是什么? 3. 科普项目申请必须知道的问题; 4. 科普项目申请的方向与目标; 5. 科普项目内容设计; 6. 答辩技巧;
一 、告知公众科学“真相”: 世界各国的共同行动
欧洲科学传播:全新的模式
欧洲 科学与技术
Table of Contents
1. The Nature of Science 2. The Nature of Mathematics 3. The Nature of Technology
4. The Physical Setting 5. The Living Environment 6. The Human Organism 7. Human Society 8. The Designed World 9. The Mathematical World
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