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PRESS RELEASE

PRESS RELEASES EMBCORP’S PIONEERING HIGH CONCENTRATION INDUSTRIAL WASTEWATER TREATMENT BUSINESS EXPANDS TO NANJING–Completes a second plant in China capable of treating high concentration wastewater without pre-treatment by customersNANJING, March 10, 2010 – Sembcorp has successfully expanded its pioneering high concentration industrial wastewater treatment business in China, with the completion of a second plant in the country. The 12,500 cubic metres per day plant in Nanjing will be capable of treating industrial wastewater, including industrial wastewater with a high concentration of up to 4,000 milligrammes per litre chemical oxygen demand.This plant will be Sembcorp’s second in C hina to treat third party customers’ high concentration industrial wastewater directly from source without customers having to invest in pre-treatment facilities. Government regulations usually require industrial companies to pre-treat their wastewater to a chemical oxygen demand of not more than 500 milligrammes per litre, before discharging the wastewater for treatment. The decision to permit industrial companies to discharge their wastewater directly to a facility, without needing the companies to pre-treat the wastewater signifies a new initiative by the government for advanced wastewater management in China.Sembcorp’s earlier 15,000 cubic metres per day plant in the Zhangjiagang Free Trade Port Zone, was the first in China where industrial customers were allowed to do away with this pre-treatment step. This saved customers the resources required to build and operate their own pre-treatment facilities, and enabled them to concentrate on their core business. Opened in May 2009, the Zhangjiagang project leveraged on Sembcorp’s successful track record of effectively treatingin dustrial wastewater in Singapore’s Jurong Island petrochemical cluster, and was selected as a government-to-government showcase project for progressive integrated water management. With the success of the Zhangjiagang plant, Sembcorp is now taking this high concentration wastewater treatment model to the Nanjing Chemical Industrial Park (NCIP).The NCIP is the second chemical industrial park in China to be accorded State-level Chemical Hub status. Costing RMB 92.3 million (S$19.1 million), this new plant will meet the increasingcustomer demand for effective industrial wastewater treatment in the NCIP, where Sembcorp has existing water and wastewater treatment operations serving over 40 multinational companies and local enterprises. With this new plant, Se mbcorp’s combined water and wastewater treatment capacity in operation and under development in China will total over 400,000 cubic metres per day.Mr Tang Kin Fei, Group President and CEO of Sembcorp Industries said, “Sembcorp is very happy to celebrate this significant milestone for our water business in China. As a pioneer in the effective treatment of high concentration industrial wastewater in Singapore and China, we are pleased to now bring our effective solutions to customers in Nanjing. These solutions save customers the need to invest in building and operating pre-treatment facilities for their wastewater, and at the same time, also support local authorities in their goal of environmental protection.”The completion of the plant was celebrated in a ceremony today, graced by Nanjing City Chief Secretary Mr Mou Xiaoyu (南京市秘书长, 牟小玉先生), Nanjing Chemical Industrial Park Vice Director Mr Lu Yi (南京化学工业园管委会常务副主任，鲁毅先生), Sembcorp Industries Chairman Mr Peter Seah (胜科工业集团主席佘林发先生) as well as members of Sembcorp Industries’ board.From left: Nanjing Chemical Industrial Park Vice Director, Mr Lu Yi(南京化学工业园管委会常务副主任,鲁毅先生), Nanjing City Chief Secretary Mr Mou Xiaoyu(南京市秘书长,牟小玉先生), Sembcorp Industries Chairman Mr Peter Seah(胜科工业集团主席,佘林发先生) and Sembcorp Industries Group President and CEO Mr Tang Kin Fei (胜科集团总裁兼首席执行官,邓健辉先生) at the completion ceremony.Members of the Sembcorp Industries Board as well as Sembcorp and Nanjing officials at the celebration. Included in the group are Sembcorp Industries Group President and CEO Mr Tang Kin Fei (胜科集团总裁兼首席执行官,邓健辉先生), Sembcorp Industries Chairman Mr Peter Seah(胜科工业集团主席,佘林发先生), Nanjing City Chief Secretary Mr Mou Xiaoyu(南京市秘书长,牟小玉先生) and Nanjing Chemical Industrial Park Vice Director, Mr Lu Yi(南京化学工业园管委会常务副主任,鲁毅先生) (front row, third to sixth from left respectively).High resolution photos may be downloaded athttps:///S1VDNU1BMm1uSlFLSkE9PQ .- END -For media queries please contact:Fock Siu Ling (Ms)PR CounselGroup Corporate RelationsDID: +65 6723 3152Email: fock.siuling@ABOUT SEMBCORP INDUSTRIESSembcorp Industries is a leading energy, water and marine group. With facilities with over 3,800 megawatts of gross power capacity and over 4 million cubic metres of water per day in operation and under development, Sembcorp is a trusted provider of essential energy and water solutions to customers in Singapore, China, Vietnam, the United Kingdom, the UAE and Oman. In addition, it is a world leader in marine & offshore engineering, as well as an established provider of environmental services and developer of integrated townships and industrial parks in the region.Sembcorp Industries has total assets of over S$9 billion and employs more than 6,900 employees. Listed on the main board of the Singapore Exchange, it is a component stock of the Straits Times Index and several MSCI indices.Note to Editors:Following a company rebrand, please refer to the company as “Sembcorp” (with “S” in upper case and “c” in lower case), or “Sembcorp Industries” in full. Please also note that “Sembcorp” is not an abbreviation of “Sembawang Corporation” but a brand name in itself, and it is therefore incorrect to refer to our company as “Sembawang”, “Sembawang Corporation” or similar.ABOUT NANJING CHEMICAL INDUSTRIAL PARKNanjing Chemical Industrial Park (NCIP) is located in the north of the Nanjing Municipality (capital of Jiangsu Province), on the northern bank of the Yangtze River. The total planned area of NCIP is 45 square kilometres, of which Yangtze Petrochemical Co and Yangtze-BASF Integrated Petrochemical Project occupy 10 square kilometres. NCIP was named a State-level Chemical Hub in January 2003, making it the second chemical industrial park in China to be accorded this status. Development in the NCIP focuses on petrochemical and natural gas derivatives, basic organic chemical feedstock, fine chemicals, polymers, life sciences and pharmaceuticals, and new chemical materials.。

Press_release

short, self-contained paragraphs; Main facts, figures, times, dates, etc.

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Heading 5 Introduction 6 Main body
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Conclusion 8 Contact

Closing remarks(结束语) or quotation
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are some examples: Sony Launches PlayStation 2 Carrefour Selects New President Microsoft Unveils Its Vista System
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Increasingly, news release include a sub-headline after the main one. This provides additional key information to journalists and editors. Here are some examples:

1 Letterhead(抬头)

2 Date of issue 3 Date for publication

company logo, company name and address, contact exact day requested usually in words, or incomplete sentences give the gist quickly
The patient was getting the best care that local doctors could provide. But this case needed outside expertise, and a long-distance phone was not an option. (Story about a satellite medical service).

PR MATERIALS 公关文稿

告别答谢辞女士们，先生们：我们很荣兴今晚有机会在此表达我们的谢意并且跟我们的中国朋友话别。我们刚刚游历了你们这个了不起的国家，留下了很深的印象。美国人向来崇尚进步，而中国正是进步的突出典型，你们经历了50年的历程，取得了惊人的成就。在这里这段时间，我们在中国国际旅行社专业导游的引导下，在伟大的中国大地上旅游了10，000公里。旅途中，中国人的决心和信心以及各处可见的建设场景都给我们留下了深刻印象。在我们对世界各地众多的访问中，此次访问是我们在文化方面受益最大的。友善好客、美味佳肴、舒适住宿以及旖旎风光都使这次旅行成为我们所有人最难忘的经历。明天我们即将离开，但我们一定会永远珍藏对于你们国家和人民的美好回忆。是的，中国是我们希望再次拜访的国家--我们在此可以学到许多东西。同时我们盼望你们中国朋友能来美国，届时我们会报答你们的友好和热情。谢谢各位！
PR MATERIALS 公关文稿 “公共关系”一词来自英语 Public Relations，简称PR。Public 既可译做“公共的”，又可译做“公众的”。Relations 则译为关系、交往等。公共关系是一个组织与其相关公众之间的传播管理（MANAGAMENT OF COMMUNIC ATION，也可以翻译成沟通管理）。
商务英语公关文稿的翻译必须做到语言表达简练地道，意思表述严密精确，情态语气恰当得体。完整（COMPLETENESS）、简洁（CONCISENESS）、正确（CORRECTNESS）、体谅（CONSIDERATION）、礼貌（COURTYSY）等应该是商务英语公关文稿的翻译必须遵循的原则。
公关文稿就是泛指在此类公关活动中可能涉及到的通过传播手段发布的各类文稿，其中包括企业内部交流用的文章; 企业对外新闻发布会用的新闻通稿（Press Release/news release）; 展览展示会用的公司宣传材料(prospectus/presentation)，公益活动用的宣传稿件; 庆典礼仪活动会议宴会等场合的各种致辞（欢迎welcoming speeches、告别farewell speeches、开幕opening speeches、闭幕closing speeches、答谢thanking speeches、祝贺congratulation speeches、节庆celebrating speeches、就职inaugural speeches等等）和商务演讲稿(Business Speech)等等; 这里我们主要讨论公司企业新闻发布函（Press Release/news release）、致辞和演讲稿等文稿类的翻译。

巴拿马航运法律概览

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Acknowledgements
JOSEPH & PARTNERS KINCAID – MENDES VIANNA ADVOGADOS ASSOCIADOS LAW OFFICES CHOI & KIM LEXCELLENCE LAW FIRM MORAIS LEITÃO, GALVÃO TELES, SOARES DA SILVA & ASSOCIADOS, RL MORGAN & MORGAN PALACIOS, PRONO & TALAVERA PRAMUANCHAI LAW OFFICE CO, LTD RAJAH & TANN LLP RUGGIERO & FERNANDEZ LLORENTE S FRIEDMAN & CO SABATINO PIZZOLANTE ABOGADOS MARÍTIMOS & COMERCIALES SAN SIMÓN & DUCH SEWARD & KISSEL LLP STUDIO LEGALE MORDIGLIA VERALAW (DEL ROSARIO RABOCA GONZALES GRASPARIL) VGENOPOULOS & PARTNERS LAW FIRM YOSHIDA & PARTNERS
The Shipping Law Review
The Shipping Law Review
Editors James Gosling and Rebecca Warder
Law Business Research
The Shipping Law Review
The Shipping Law Review Reproduced with permission from Law Business Research Ltd. This article was first published in The Shipping Law Review - Edition 1 (published in July 2014 – editors James Gosling and Rebecca Warder). For further information please email Nick.Barette@

广告业常用英文术语english

广告业常用英文术语englishshare with all junior ad boys and girls :What You Should Know About Advertising你应该明白的广告英文知识What is advertising? 什么是广告？Build an impression on the consumer's mind in order to have consumers buy certain product..在消费者脑海中建立一个印象，使得消费者购买某项产品。

The impression is called brand.这个印象就是品牌。

So advertising is to build up the brand因此广告就是建立品牌。

1. How do we come out a piece of advertising 我们如何创作广告Client briefing 客户简报Research Recommendation 市场调研建议SWOT Analysis优劣势分析Advertising Strategy 广告策略Presentation 提案Creative Development 创意发想Creative Presentation 创意提案Media Planning 媒介计划Media Plan Presentation 媒介计划提案Creative Production 创意制作Media Placement 媒介投放Advertising Tracking 「.告F艮踪EC (East China)华东Editorial Calendar媒体刊登计划Effective Communications 有效传播Employee Compensation 员工薪酬Employee Relations 员工关系Environment Analysis 环境分析Environment Issues 环境问题Ethics of the Profession 职业道德Event Management 事件管理Event Planning 事件策划Event事件、活动Executing Phase 执行阶段Execution 执行Executive President 执行总裁Fact Sheet资料(数字或者其他材料•)FAQ常见问题问答Fashion Business 时尚产业Feature article 深度文章Feature文章类型中的通讯Finance Management 财务管理Financial Communications 财经传播Flyer宣传单页Follow-up 跟进Forum论坛GCG (Grand China)大中国区Glossary词汇表Government Affairs 政府事务Government PR政府公关Government Relations 政府关系Govt (Government)政府Graphics图形文件Greetings问候语Health Care医疗保健High Tech高科技Hospital PR医院公关Human Resource Management 人力资源管理IMC (Integrated Marketing Communications)整合营传播Implementation 实施Incentive Plan 激励计划Industry Participation 行业参与Initiating Phase 初始阶段INPUTS Evaluation Tools输入级评估工具Integration Management 整合管理Interactive PR 网上互动公关Internal Magazine 内部期刊Internal Communications System 内部传播系统Internal Communications 内部传播Internal Film内部电影Internal PR内部公关International PR 国际公关Internet Communications 网络传播Internet MediaCommunications 网媒传播Interpersonal Communications 人际传播Interpreter 翻译Interview专访或者面试Introduction Lantern 宣传幻灯Investor Relations 投资者关系Invitation Letter 邀请IPR (Institute of Public Relations)英国公共关系协会IPRA (International Public RelationsAssociation) 国际公共关系协会Issue Diagnosis 问题诊断Issues Management 问题管理ISV (Individual Software Vendor)独立软件开发商Job Evaluation 绩效考核Journalist 记者Key Media关键媒体Key Messages关键信息Keynote Speaker主题演讲人Keynote Speech 主题演讲LA ( Large Account)大客户LE (Large Enterprise)大客户Leadership 领导者Legal Duty法律义务Life Cycle of the Products 产品生命周期Lobby游说Logo标识Long Term Program 长期项目Lucky Draw 抽奖Marcomm (Marketing Communications)营销传播Market Analysis Report 市场分析报告Marketing Communications Mix 营销传播组合Marketing Communications 营销传播Marketing Strategy市场营销战略Marketshare市场份额Mass Media大众媒体MB (Medium business)中客户MC( Master of Ceremonies)主持人MC (Middle China)华中MD (Managing Director)董事总经理、执行董事Media Assistant 媒介助理Media Analysis 媒体分析Media Communications Strategy 媒体传播战略Media Communications 媒体传播Media Coverage媒体覆盖率Media Director 媒介总监Media Executive媒介代表、媒介主任Media Inquiry媒体垂询Media Kit媒体资料包Media List媒体名单Media Manager媒介经理Media Monitor媒体监测Media Relations 媒介关系Media Research 媒体研究Media Tour媒体拜访或者媒体外出巡游Media媒体Meeting Agenda 会议议程Meeting Minutes 会议记录Merchandise促销物品Methodology 方法论Ml (Mind Identity)企业理念识别Ml (Media Index)企业媒体声望指数Mindshare品牌影响力份额Miscellaneous 杂费Monthly Report 月报Multifunctional Task Force 多职能任务小组National Standards of the PR Professional Qualification国家公共关系职业资格标准NC (North China)华北NE (Northeast China)东北Negative Report 负面报道New Product Launch 新产品公布News Clipping 新闻剪报News Release新闻公布Newsletter jSiHNo-profit PR非营利机构公关Norms of Excellent PR Management 卓著公共关系管理标准NW (Northwest China)西北Objective Diagnosis 目标诊断Offering服务内容On Site现场Online Advertisement 线上广告Online Communications 线上传播Online Marketing Communications 线上.营销传播Online media网络媒体Online Roadshow 网上路演Online Survey网上调查OOP (Out-of-Pocket)杂费、日常工作发生的成本Open-day Visits开放日参观Opinion Leader 舆论领袖OUTCOMES Evaluation Tools 输出级评估工具OUTPUTS Evaluation Tools 效果级评估工具Outsourcing 外包OV (One Voice) 一个声音Photo Library 图片库Planning Phase 策划阶段Polish文案润色POP (Point Of Purchase Advertising)导购点广告Positioning 定位Post Event善后工作Poster海报Postmortem会后书面的简短总结报告Postscript 后记PR Agency公关公司PR Consulting Market公关顾问服务市场PRConsulting Practice 公关顾问实务PR Consulting Service 公关顾问服务PRConsulting Tools公关帧问工具PR Directorr公共关系总监PR Evaluation公关评估PR Event公关活动PR Guideline公关方针PR Management Working Code 公关管理工作准则PR Manager公共关系经理PR Procedure公关流程PR Proposal公关建议书PR Supervisor公共关系主管Pre Event前期工作Pre-evaluation 预评估Preface 前言Presentation 演示、陈述President 总裁Press Conference新闻公布会Press Kit媒体新闻夹Press Release 新闻稿Print Media平面媒体Priority优先的Procurement Management 预警管理Product Test产品评测Profession Responsibility 职业义务Professional Association 专业协会Professional Certification 职业认证Professional Consultant 专业顾问Professional fee 专业服务费Professional Grading 专业等级Project Life Cycle 项目生命周期Project Management 项目管理Project Owner项目委托人Project Title项目标题Project公关项目Proposal公关建议书PRSA (Public Relations Society of America)美国公共关系协会Pubic Opinion公众舆论Public Affairs 公共事务Public Relations Consulting 公关顾问Public Relations Crisis 公关危机Public RelationsManagement 公关管理Public Relations 公共关系Public Utility 公用事业Publicity 宣传Q&A问题问答Qualified Project Manager 合格的项目经理Quality Control 质量操纵Quality Management 质量管理Questionnaire 调查问卷Quotation 报价Real Estate 房地产Recommendatory 推荐信Recruitment 招募Reference参考资料Rehearsal预演、彩排Report报告Reputation Management 声誉管理Research Tools研究工具Reseller经销商Retainer长期客户Review回顾、总结Risk Management 风险管理Roadshow巡展、路演Rude question不友好的问题SAE (Senior Account Executive)高级客户代表、高级客户主任SAM (Senior Account Manager)高级客户经理SB (Small business)小客户SC (South China)华南Scope Management 范畴管理Seminar研讨会Senior Consultant 高级顾问Senior Media Executive 高级媒介代表Senior Media Manager高级媒介经理Senior Vice President 高级副总裁Shareholders利靛关系人Simultaneous interpretation 同声传译Slide幻灯片Slogan 口号Social Activities 社会活动Social Responsibility 社会责任Source Materials客户提供的辅助资料Souvenirs & Gifts纪念品与礼品SOV (Share of Voice)Speaking with One Voice 用一个声音说话SpokesPerson Tips 发言人技巧Spokesperson 发n 人Sponsorship Planning 赞助策划Sponsorship 赞助Strategic Consulting 战略咨询Strategy Communications Systems 战略传播系统Strategy 战略Success Story成功故事Summary简介、概述Supplier供应商Survey调查SW (Southwest China)西南SWOT analysis优势、劣势、机遇、威胁分析Synopsis概要总结Target Audience 目标受众Task Marketing 任务营销TBD (To be Detail)需更全面信息Team小组、团队Technical Article 技术文章Theme主题Time Management 管理Time Sheet时间管理表Two-way Asymmetry双向非平衡模式Two-way Communications 双向传播Two-way Symmetry双向平衡模式Vendor供应商Venue会议地点Vertical media 行业媒体VI (Visual Identity)视觉识别VIP Speech讲话稿Virtual Computer 虚拟主机Vision愿景Voiceshare曝光信息份额VP (Vice President)副总裁VSB (Very smallbusiness)特小客户、超小客户Website Construction 网站建设Whitepaper 白皮书Workshops工作研讨Worldwide 全球特写feature articles以货代款in kind机构广告institutional advertising前期市场企业广告market prep corporate advertising营销公关marketing public relation新闻简报news/press release意见抽样opinion sampling招贴posters传媒炒作press agentry传媒工具press/media kit 公共事务public affairs公共关系户public relations 公共关系广告public relations advertising宣传publicity公众publics招聘广告recruitment advertising声望经营reputation management撰写讲演稿speechwriting赛场营销venue marketing新闻通报杀像video news release执行证明书affidavit of performance受众构成audience composition受众占有率audience share时间表avails一刻平均听众数average quarter-hour audience 一刻平均收听率average quarter-hour rating 一刻平均占有率average quarter-hour share 交换辛：迪加barter syndication无线电视broadcast TV有线电视cable TV单位成本CPP千人成本CPM累积听众数cumulative persons累积收听率cumulative rating时段组合day-part mix预定市场区域designated market areas班车时间drive time首播辛迪加first-run syndication形象移植imagery transfer信息式广告informercial互相连接interconnect广播电视网networks网外辛迪加off-network syndication协办participation basis占位价格preemption rate 黄金时段prime time节目式广告PLA节目收率视program rating行止编排形j弋programming formats视听率调查服务公司rating services电台指定时间run-of-station受众总数total audience总体受众计划total audience plan广告网络ad networks广告查询ad request横幅广告banner商业回邮件business reply mail 分类广告Web 站classified ad Web site编辑名录compiled lists 立体创意直邮creative dimensional direct mailing 数字互动媒介digital interactive media 直邮广告direct-mail advertising 内部刊物house organs 互动电视interactive TV互联网Internet互联网服务供应商Internet service provider销售信函sales letters广告礼品advertising specialty展台booths路牌bulletin structure车内尾部招贴car-end posters 电影贴片广告cinema advertising 陈列媒介exhibitive media 全面登场full showing 车内广告牌inside cards户外媒介out-of-home media车体招贴outside posters包装packaging奖品premiums标准户外广告standardized outdoor advertising成品招贴stock posters优惠贿券take-ones商业展示会trade shows交通广告transit advertising广告英语术语一媒介策划用语广行印象advertising impression广告反应曲线advertising response curve注意度attention value 受众audience受众H 标audience objectives品牌开发指数brand development index品种开发指数category development index发行量circulation成本效益cost efficiency单位成本cost per point千人成本cost per thousand创意组合creative mix分布目标distribution objectives仃效频次effective frequency有效到达率effective reach暴露值exposure value 频次frequency市场markets 组合mechanics 媒介media 媒介策划media planning 媒介载体media vehicles AEAccount Executive客户代表，或者客户执行。

会展词汇

A(7)Admission 参观券，入场券An exhibition for professionals of furniture and furnishings produced 家具专业人士及厂商展An inaugural cooperation between 与。

的首次合作Appeal to trade buyers from around the world 吸引来自世界各地买家参与Aisle carpet 通道地毯Attendance 参观人数Appointed travel agent 指定旅游代理Articles exhibited 参展内容Attracting exhibitors吸引展商B(2)Booth 展位Booth number 展位号Business cards for registration 名片登记C(1)Carpenter 安装工人Cost-effective 物有所值D(4)D-double occupancy 双人房间收费date 日期Decorating 装饰展厅Decorator 安装装饰公司Dismantle 撤展Dispatcher 装卸人员Dispatcher 装卸人员doors close at 闭馆时间during the exhibition period 参展期间Draping 铺设桌布E(15)Exhibit：展位或展品，很多场合下，可与booth互换，意为“展位”，但主要指展出的物品。

Exhibit directory：参观指南（主要列出参展商名单及其位置）。

Exhibition：展览会。

Exhibit directory 参观指南Exhibit prospectus 参展信息手册Exhibitor：参展商。

Exhibitor manual：参展商手册。

Exposition：博览会。

Exposition Manager：展厅经理，负责一个展览会从立项、促销到现场举办的各个方面的工作，也称为“Show Manager”或“Show Organizer”。

网站建设中常用中英文对译

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公司简介 PROFILE or COMPANY | Profile or Company
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英文报刊国际商务阅读(第三版)Unit (9)

catastrophic results for the planet. 不加节制地增加化石燃料的使用，将会给地球带来灾难性后果。
英文报刊国际商务阅读（第三版）
32. simulation: n. 模拟 pilots training with flight simulation用模拟飞行进行的飞行员训练 a three-dimensional simulation of the explosion爆炸的三维模拟 simulate: vt. 模拟 Some driving teachers use computers to simulate different
cost productions. 现在所有大剧场都有赞助方了，尤其是高投入的剧作。
英文报刊国际商务阅读（第三版）
3. release: n., vt. 公开，公布，披露；发行（新闻常用语） press release 新闻发布会 Managers have released few details from yesterday’s
英文报刊国际商务阅读（第三版）
8. glacier: n. 冰川以冰块组成的巨大河流，又称为冰河。冰川是地球上最大的淡水资源
，也是地球上继海洋以后最大的天然水库。分为高山冰川（alpine glacier）和大陆冰盖（ice cap）。 9. impact: n., vt. 影响，冲击（新闻常用语）
英文报刊国际商务阅读（第三版）
22. drought: n. 干旱 23. multiply: v. 乘；大大增加
Within the last 10 years, both sales and profits have multiplied. 过去十年间销量和利润都大大增加。 He has multiplied his fortune many times. 他的财富翻了好几番。 24. atmosphere: n. 大气层 25. time frame: 期限

商业道德business ethics

Business Ethics商业道德GoalLearn the Modern English dealing with the proper code of conduct to follow while engaged in activities for your company.学会用洋话连篇现代美语恰当处理公司商务活动TeaserDo companies need to do anything special to discourage employees from breaking the rules? Can you think of any well-known example where the basic code of ethics was violated?What do you think should happen to someone who doesn’t follow the recognized business ethics?公司需要采取一些特殊的措施来防止雇员们违反公司的纪律么？你能想到一些广为人知的违背基本道德规范的例子么？你认为应该如何对待不遵守公共商业道德规范的人？Concepts•Based on a simple sense of knowing right from wrong•Company rules and regulations regarding business ethics is standard policy in most Western businesses•Contravention is often a cause for dismissal•Knowing and following the applicable business ethics ensures a healthy operation for the company, the employees, and the customersVocabularyDiscriminationTreating people unfavorably because of age, sex, race, religion, sexual preference, color, creed, or national origin.Sexual harassmentAny form of unwelcome sexual advances, requests for sexual favors, and other verbal or physical conduct of a sexual nature. Constitutes sexual harassment when submission to or rejection of this conduct explicitly or implicitly affects an individual's employment, unreasonably interferes with an individual's work performance or creates an intimidating, hostile or offensive work environment.EspionageProcess of illicitly gathering information using techniques ranging from cloak-and-dagger methods (theft, blackmail, mole planting, seduction, eavesdropping) to modern data gathering measures (electronic surveillance, hiring away key employees, phony business purchase negotiation, reverse engineering, fake job interviews, trash evaluation, etc.).IntegrityThe characteristic of a company or employee holding steadfastly true to company goals, ethics and code of conduct, and behaving in a transparent, truthful, and professional fashion.TruthfulnessTelling things the way they are, according to the facts.HonestyConsistently telling the truth, being sincere, and doing work with integrity.IncompletenessPutting a spin on a business report, presentation, press release, etc., with the intent of giving a favorable impression by hiding adversefacts and figures.TheftThe act of taking something doesn’t belong to you.Misuse of the InternetUsing the Internet on company time for non-company-related pursuits.BriberyMoney, property, or a favor given, offered, or promised to a person or accepted by a person in a position of trust as an inducement todishonest behavior.KickbacksThe act of illegally compensating someone to get a contract, to split money, or togain further economic, social, or political advantage.UsageSexual harassment can occur in a variety of circumstances. The main conditions that apply are: · The victim as well as the harasser may be a woman or a man.· The victim does not have to be of the opposite sex.· The harasser can be the victim's supervisor, an agent of the employer, a supervisor in another area, a co-worker, or a non-employee.· The victim does not have to be the person harassed but could be anyone affected by the offensive conduct.· Unlawful sexual harassment may occur without economic injury to or discharge of the victim. · Th e harasser's conduct must be unwelcome.EspionageEvery business has valuable proprietary data, such as customer and supplier lists, economic, technological and product research reports, sales and marketing plans, know- how and methods of doing business.TheftThe most common business thefts include:Office supplies, computer equipment, food, money.Remember that theft is taking something with the intent to keep it. If you forget a company pen in your pocket, it doesn’t automatically imply theft .Misuse of the InternetIncludes surfing the Web, Email, Games, etc.性骚扰的发生有多种情况。

_公关文稿

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Ⅱ．公关文稿的翻译技巧（2）
以下分类具体介绍部分公关文稿的翻译方法：
SEC 2
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一、内部文稿
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二、对外文稿
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一、内部文稿内部文稿因是企业内部交流使用的一种文函形式，其格式比较固定。随着国际化进程的加速，中外企业在内部文函的使用上也基本一致，因此在进行翻译时应注重目的语的结构以及行文习惯，文字尽量浅显确切，提供实质性信息，强调简洁性、逻辑性、紧凑性和客观性。例如：
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一、内部文稿内部文稿指企业内部交流用的各种文函（Internal Communications），包括备忘录（Memorandums）、议事日程（Agenda）、会议记录（Minutes）、面谈记录（Notes on Face-to-Face Conversations）、电话跟踪确认函（Telephone Follow-Up Letters）等。随着国际化的进程和企业规模的日益扩大，企业内部文稿使用的频率越来越高。因此，为了提高企业效率，各个企业都对其内部的各种文稿作了统一的规定，这主要是以各种类似表格的形式体现出来的。
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I. 公关文稿的语言特点。（1）

英语阅读教程(第三册)(第二版)答案

a baby. (2) A rmand Désirée’s adoptive mother comes to see the baby, and is shocked when she sees
the baby is not white. She decides to wait and see if the parents will figure it out. When the baby is three months old, Armand’s temper comes back, and Désirée senses a menacing feeling in the air. (3) D ésirée sees the quadroon boy, and realizes he is the same shade as her baby. Armand accuses Désirée of being black because of her unknown heritage. (4) D ésirée is crushed, and her parents invite her back to Valmondé. She takes the baby into the bayou and commits suicide. Armand burns all Désirée’s and the baby’s possessions. (5) Armand discovers that he is the one that is part black. 3. Section A: ii Section B: iv Section C: iii Section D: v Section E: i 4. (1)—(5) ACBAD Part B 1– 5 DBDAC Part C Timed Reading Comprehension Text A: (1)—(5) ADBBC Text B: (1)—(5) DCDBA Text C: (1)—(5) DCABC Text D: (1)—(5) CADDA Further Reading: Step 1. C

公文写作格式与范例大全范文通用9篇

公文写作格式与范例大全范文通用9篇Title: Comprehensive Guide to Business Writing Formats and Examples - A Collection of 9 Universal Document Writing SamplesIntroduction:Effective communication is crucial for the smooth operation of any organization. In the business world, clear and concise writing is essential for conveying information accurately and building professional relationships. To assist in this endeavor, this article provides a comprehensive guide of various business writing formats and includes nine exemplary samples covering a range of common documents. Each sample is designed to adhere to specific formatting conventions and ensure optimal readability.1. Business Letter:A business letter is a formal communication tool used for official correspondences with external parties. It typically includes a formal salutation, date, reference, body, and closing remarks. Refer to the following sample for a clear understanding of the layout and structure.2. Memorandum:A memorandum (memo) is an internal communication tool used within an organization to convey important information or directives. It follows a concise format, often including headings, subject lines, and bullet points. The provided sample illustrates the proper use of format and language to achieve clear and effective communication.3. Meeting Minutes:Meeting minutes serve as an official recording of discussions, decisions, and action items during business meetings. This sample demonstrates the appropriate structure for meeting minutes, including attendees, agenda, discussion points, and conclusion.4. Report:Reports are used to present detailed information, analysis, and findings on a particular subject or project. The format of a report typically includes a title page, table of contents, executive summary, body, and conclusion. Refer to the sample report for a better understanding of structuring and organizing information effectively.5. Proposal:A proposal outlines a plan, request, or solution for a specific project or idea. It should be persuasive and well-structured to clearly convey its objectives, benefits, and implementation strategies. The sample proposal provides a practical example of how to present a proposal in a structured and convincing manner.6. Press Release:Press releases are commonly used to announce news or events to the media and the public. They should be concise, captivating, and contain all relevant information. The provided press release sample demonstrates proper formatting and language use to grab attention and effectively convey the message.7. Email:Email is one of the most widely used forms of business communication. While less formal than letters or memoranda, emails should still maintain a professional tone and structure. The sample email showcases the appropriate use of subject lines, salutations, concise content, and polite closing remarks.8. Job Application:A job application letter is used to express interest in a specific position and convince the employer of the applicant's qualifications. It should be well-structured, concise, and tailored to the requirements of the job. Refer to the sample job application for insights into crafting a successful application.9. Executive Summary:An executive summary provides an overview of a longer report, enabling busy stakeholders to quickly understand the main points and make informed decisions. This sample executive summary illustrates how to condense essential information into a concise and impactful summary.Conclusion:Mastering various business writing formats is essential for effective communication in the professional world. The provided collection of nine document writing samples offers practical guidance on proper formatting, structure, and language use across a range of commonly used business documents. By adhering to these examples, individuals can enhance their writing skills and convey information accurately and professionally, thereby improving organizational communication and success.。

出版术语中英文对照

出版术语中英文对照1. 书名（Title）2. 作者（Author）3. 出版社（Publisher）4. 版次（Edition）5. ISBN（International Standard Book Number）6. 目录（Table of Contents）7. 章节（Chapter Title）8. 摘要（Abstract）9. 引言（Introduction）10. （Main Body）11. 结论（Conclusion）13. 附录（Appendix）14. 索引（Index）15. 封面（Cover）16. 扉页（Title Page）17. 版心（Trim Size）18. 页码（Page Number）20. 排版（Typesetting）21. 校对（Proofreading）22. 印刷（Printing）23. 装订（Binding）24. 发行（Distribution）25. 库存（Inventory）26. 营销（Marketing）27. 促销（Promotion）28. 签名售书（Book Signing）29. 退货（Returns）30. 版税（Royalties）出版术语中英文对照（续）31. 版权（Copyright）32. 专有出版权（Exclusive Publication Rights）33. 连载权（Serial Rights）34. 电子书版权（Ebook Rights）35. 翻译权（Translation Rights）36. 影视改编权（Film and Television Adaptation Rights）37. 预付金（Advance）38. 代理（Agent）39. 编辑（Editor）40. 审稿（Manuscript Review）41. 设计（Design）42. 封面设计（Cover Design）43. 插图（Illustration）44. 图表（Chart）45. 审美设计（Aesthetic Design）46. 印刷纸张（Print Paper）47. 装帧材料（Binding Material）48. 印刷工艺（Printing Technique）49. 胶版印刷（Offset Printing）50. 数字印刷（Digital Printing）51. 精装（Hardcover）52. 平装（Paperback）53. 护封（Dust Jacket）54. 腰封（Belt Band）55. 书脊（Spine）56. 书角（Corner）57. 书槽（Groove）58. 书口（Fore Edge）59. 书脊文字（Spine Title）60. 书评（Book Review）61. 读书会（Reading Club）62. 书展（Book Fair）63. 图书馆推广（Library Promotion）64. 在线销售（Online Sales）65. 网络书店（Online Bookstore）66. 实体书店（Physical Bookstore）67. 书籍分类（Book Classification）68. 书籍排行榜（Bestseller List）69. 读者群体（Target Audience）70. 市场调研（Market Research）出版术语中英文对照（续二）71. 出版计划（Publishing Schedule）72. 书目（Catalogue）73. 提交稿（Manuscript Submission）74. 接受稿（Manuscript Acceptance）75. 退稿（Manuscript Rejection）76. 样书（Galley Proof）77. 校样（Proof Copy）78. 最终校对（Final Proofreading）79. 印前检查（PrePress Check）80. 印刷批量（Print Run）81. 重印（Reprint）82. 补充印刷（Reissue）83. 库存管理（Inventory Management）84. 供应链（Supply Chain）85. 物流（Logistics）. 书评家（Book Critic）87. 书评摘要（Book Blurb）88. 书讯（Book News）89. 书评奖项（Book Award）90. 国际版权交易（International Rights Trade）91. 版权输出（Rights Export）92. 版权引进（Rights Import）93. 合作出版（CoPublishing）94. 文化交流（Cultural Exchange）95. 自费出版（SelfPublishing）96. 按需印刷（Print on Demand）97. 开本（Format）98. 装帧风格（Binding Style）99. 书籍保护（Book Conservation）100. 电子书格式（Ebook Format）。

新编剑桥商务英语(初级)第三版

新编剑桥商务英语(初级)第三版新编剑桥商务英语Success with BECBEC-The New Business English Certificates Course 2022年.09新编剑桥商务英语(初级)教学大纲课程编号Course Number: 课程名称Course Name:商务英语课程教材Textbook:新编剑桥商务英语(第三版)经济科学出版社学时学分Studying Hour Credit: 48/3 新编剑桥商务英语(初级)教学大纲一、课程描述Course Description: 《商务英语》是为MBA学员开设的一门英语必修课程，旨在把国际商务活动和系统的英语语言知识以及技能培养密切结合在一起，培养适应经济全球化的高级工商管理人才。

本课程的设置是为了让学员通过学习商务英语能够适应并胜任与外贸、合资及外资相关的工作,从而提高他们的英语听、说、读、写、译的实际运用能力与跨文化交际能力。

新编剑桥商务英语(初级)教学大纲二、课程教学基本目标Course Objective: 1. 能听懂一般商务活动中的电话、产品展示、谈判、会议发言等，能基本把握言语者的态度和意图。

2. 能用基本正确的英语进行一般商务活动，如社交活动、展示产品和业务谈判，筹备商务会议，或作会议发言。

3. 能为读懂主要英语报刊、杂志有关商务活动的一般性报道和评论文章打好基础。

4. 能草拟或翻译一般性商务材料，包括公函、公务报告、简历和填写表格等。

新编剑桥商务英语(初级)教学大纲通过学习该课程，使学员能够了解、熟悉并掌握一些与商务有关的英语词汇、专业术语、表达方式以及一些商贸相关知识，能够运用所学的英语技能在商务环境中进行有效的交际与沟通，并知道怎样用英语处理商务中的一些事物和问题。

新编剑桥商务英语(初级)教学大纲三、教学内容__SM Business topic 1.1 World of work P6 Reading: training and workshops Listening: What does your job involve? Grammar: The present simple Adverbs and expressions of fequency Speaking: Work-life balance Business skills 1.2 Personal and professional details P10 Vocabulary: Meeting people Writing: Personal and professional profiles Vocabulary: job and work Reading: Employee of the Year Award Exam spotlight 1.3 BEC Preliminary Exam Format; Reading Test Format P141新编剑桥商务英语(初级)教学大纲M 2 Business topic 2.1 Work in progress P16 Listening: New projects Grammar: The present continuous Reading: Temping is learning Speaking: Temporary jobs Vocabulary: Hiring and firing Business skills Exam spotlight 2.2 Making 2.3 Writing arrangements P20 Test Format Listening: Arranging P24 ameeting‘ Writin g: Confirming a meeting Grammar: Prepositions of time: at, in, on Writing: Accepting an invitation新编剑桥商务英语(初级)教学大纲M 3 Business topic 3.1 Companybiography P26 Reading: The man behind McDonald S Grammar: The past simple Reading: Company profiles Speaking: Presenting yourcompany Business skills 3.2 Company performance P30 Vocabulary: What companies do Writing: Press release Listening: Company structure Vocabulary: Production, sales and share prices Reading: An agency built on proactive processes Exam spotlight 3.3 Listening Test Format; Listening Test: Part One P34新编剑桥商务英语(初级)教学大纲M Business topic Business skills Exam spotlight44.1 International business P36 Reading: Fashion industry crisis after EU import ban Listening: Views on import controls Speaking: Imported goods Grammar: Modal verbs: can/could/should Reading: business 2 business: global communication4.2 Business communications P40 Speaking: On the phone Writing: Dealing with complaints Grammar: will for offers and promises Listening: Telephone messages4.3 Speaking Test Format; Speaking Test: Part One P44新编剑桥商务英语(初级)教学大纲M 5 Business topic 5.1 Career choices P46 Reading: Escaping the rat race Vocabulary: Money expressions Grammar: The present perfect Listening: Career changes Business skills 5.2 Achievements and plans P50 Reading: In-company communication Writing: Progress reports Reading: Talking about results Grammar: going to Listening: Negotiating a bank loan Exam spotlight 5.3 Reading Test:Parts One to Three P54新编剑桥商务英语(初级)教学大纲M 6 Business topic 6.1 Business travel P56 Listening: Flight problems Grammar: Reported speech Reading: No card, no ticket Business skills 6.2 Travel arrangements P60 Vocabulary: Hotel amenities Writing: Booking enquiries Listening: At the hotel Listening: Arranging business travel Speaking: Making a booking Writing: Changes to flight details Exam spotlight 6.3 Writing Test: Part One P64 新编剑桥商务英语(初级)教学大纲四、教学安排Course Arrangements: 本学期计划学习6个单元，每个单元包括3个部分，共48个学时。

英语企业宣传获奖新闻稿Press Release

RoboSense LiDAR Announced as a Finalist in Transportation &Logistics Category in the 2020Edison Awards[New York, United States] – [February 12, 2020] – RoboSense’s automotive MEMS LiDAR“RS-LiDAR-M1” has been named a finalist in transportation &Logistics category for the 2020 Edison Awards. The Edison Awards, named after Thomas Alva Edison, recognizes and honors the world’s best innovations and innovators.The Edison Awards is one of the world's prestigious awards that symbolize the persistence and excellence in innovation and honors the most innovative products and business leaders in the world. It is Established in 1987 and named after inventor Thomas Alva Edison and sometimes referred to as “The Oscars of Innovation”. All the winners were chosen as the "best of the best" by the globe review panel consist of 3,000 senior business executives and academics.The RoboSense RS-LiDAR-M1 is the world’s first and smallest MEMS Smart LiDAR Sensor to incorporate sensor hardware, AI perception algorithms, and IC chipsets, transforming conventional LiDAR sensors from an information collector to a complete data analysis and comprehension system, providing essential information for autonomous vehicle decision-making faster than ever before. The RS-LiDAR-M1 meets every automotive-grade requirement, including intelligence, low cost, stability, simplified structure and small size, vehicle body design friendliness, and algorithm processed semantic-level perception output results.As the game-changing product in the autonomous driving field, the RS-LiDAR-M1 hard-ware only version is currently available for customers, with a retail price of $1898. The smart sensor version is currently available for key customers who have purchased the solid-state LiDAR A-C Sample Kit. At CES 2020, the RoboSense RS-LiDAR-M1 also demonstrated that it is the world’s first and only Smart LiDAR capable of real road tests on open roads.RoboSense Smart LiDAR Sensor RS-LiDAR-M1 installed on a vehicle“Winning of the 2020 Edison Award is a recognition of RoboSense’s innovation technology towards the future mobility and its benefits for the human driving safety”, Dr. Leilei Shinohara, RoboSense Co-partner and Vice President said, “with the achievement of the IATF 16949 Certification, RoboSense is qualified to supply to automotive customers. We are confident that the RS-LiDAR-M1 is the best choice for the mass production of autonomous driving. We continuously focus on the validation and verification of performance and quality of RS-LiDAR-M1 as an automotive-grade product”.About RoboSenseFounded in 2014, RoboSense (Suteng Innovation Technology Co., Ltd.) is the leading provider of Smart LiDAR Sensor Systems incorporating LiDAR sensors, AI algorithms and IC chipsets, that transform conventional 3D LiDAR sensors to full data analysis and comprehension systems. The company's mission is to possess outstanding hardware and artificial intelligence capabilities to provide smart solutions that enable robots (including vehicles) to have perception capability more superior to humans.Attracted an all-star team from leading corporations and institutions around the world，there are 500+ employees in 6 global locations-Shenzhen, Beijing, Shanghai, Suzhou, Stuttgart, and Silicon Valley to support RoboSense's fast-growing in innovation and development. Until 2019, RoboSenseowns more than 500 patents globally. For more information, see the website: http://www.robosense.ai.Press ContactCassie GongOverseas PR Managersqgong@robosense.ai。

商务英语写作14.新闻稿

Press Release
2 Group Discussion 1. What’s the purpose of writing a press release?
A press release is a written or recorded communication directed at members of the news media for the purpose of announcing something claimed as having news value.
Press Release
3 Situational Task
ABC Corporation World’s 76th Largest Contractor Beijing, March 8, 2009---ABC Corporation has recently been listed as the world’s 76th largest contractor by the American “Engineering Journalist”. In 2009, our corporation (ABC) signed US$334 million worth of contracts and generated a business turnover of US$438 million, which was 111% and 125% of our respective annual plan. It is expected that the profit our company realized in 2010 will reach US$5 million. ABC Corporation opened an overseas business department in 2009 to strengthen guidance and coordination among its organizations overseas. It has

英语新闻稿作文模板

英语新闻稿作文模板英文回答：Press Release: The Launch of a Revolutionary New Product。

Headline: Introducing [Product Name]: The Future of [Industry]Dateline: [City, State] – [Date]Summary:[Product Name] is a groundbreaking new product that is set to revolutionize the [industry] industry. Developed by [Company Name], a leader in [industry] innovation, [Product Name] offers a unique combination of features and benefits that will transform the way businesses and consumers [use product].Introduction:[Product Name] is the culmination of years of research and development by [Company Name]'s team of world-renowned engineers and scientists. It is designed to address the unmet needs of businesses and consumers in the [industry] industry, and to provide a superior user experience.Features and Benefits:[List of features and benefits of the product]Benefits to Businesses:[List of benefits to businesses]Benefits to Consumers:[List of benefits to consumers]Pricing and Availability:[Product Name] will be available for purchase on [date] at [retailers]. The suggested retail price is $[price].Quotes:"We are confident that [Product Name] will become the industry standard for [product category]," said [Company Spokesperson]. "It is a product that will change the way businesses and consumers [use product].""As a business owner, I am always looking for ways to improve efficiency and productivity," said [Business Owner Name]. "I believe that [Product Name] has the potential to transform my business.""I am a consumer who is constantly looking for the best products on the market," said [Consumer Name]. "I am excited to try [Product Name] and see how it can improve my life."About [Company Name]:[Company Name] is a leading provider of [products or services] in the [industry] industry. The company is committed to innovation and providing customers with the best possible products and services.Contact:For more information, please contact:[Contact Name][Company Name][Contact Information]中文回答：新闻稿，革命性新产品的发布。

BSCI

PRESS RELEASEBSCI recommends its members to ban sandblasting of denim Brussels, 12 May 2011. The Business Social Compliance Initiative (BSCI), an initiative of the Foreign Trade Association, recommends its 700+ retail, brand and importing member companies to ban the potentially harmful practice of sandblasting in their supply chains.Sandblasting is one of the finishing techniques used in factories to create a faded look on denim and other apparel. When wearing appropriate Personal Protective Equipment, sandblasting can be performed in a safe manner; however without proper safeguards, it can cause serious harm to the workers resulting in silicosis, a disease that can lead to fatal cases.BSCI recognises the serious risks associated with this practice, along with the difficulty to ensure appropriate safety standards are observed through the supply chain. As such, BSCI recommends its members to ban the practice of sandblasting in their supply chains.“By recommending our members to ban sandblasting, BSCI provides guidance on the potentially serious health and safety risks exposed to workers in factories. Our aim is to help companies understand the risks they take when developing products and sourcing from suppliers. We encourage our member companies to be proactive and help to improve the working environments in factories and protect the lives of workers.” Jan Eggert, CEO of BSCIBSCI has developed a guidance paper which aims to inform of the risks of sandblasting and proposes actions for companies. BSCI auditors will be informed of the ban on sandblasting and future BSCI audit reports will contain specific information on the use of sandblasting in factories.For further information, please contact:Stéphanie Luong – BSCI Communication AdvisorTel. +32 (0) 2-741 64 09Note to the editor:The Business Social Compliance Initiative is a leading business-driven initiative for companies committed to improving working conditions in the global supply chain. We unite 700+ companies around a development-oriented system applicable to all sectors and sourcing countries. 。