(完整word版)剑桥商务英语(BEC)中级第二、三、四辑口语真题范例

第二辑Test 1
Topic A：WHAT IS IMPORTANT WHEN ……？
Entertaining clients
●Types of activities
●Cost
[思路点拨］
【词汇&短语】
促销赠品Complimentary presents 迎宾室Hospitality room
招待费Entertainment allowance 定制Customize
针对个人Personalize 有目的的Purposeful
商业目的Business objectives 客户需求Customer demand 包间Compartment 舒适的Cozy
【句型点击】
●间歇、停顿
How shall I put it? 怎么说呢？
Well，what I trying to say is…….. 我想说的是……..
I’d like to begin by……
●个人想法
In my opinion, I’d say that…。

.
The point is that……。

Well, we should….
【参考范例】
Entertaining clients is not an easy job and should be handling appropriately and enjoyably. It contains more than just a wonderful meal, a sightseeing tour or a shopping trip. Good hospitality events can impress clients in a unique manner in and outside of the office。

When entertaining clients, we should decide the types of activities according to their interest and favorites. Moreover，these activities should help us achieve our business objectives，for example，we can have an intimate discussion about business with our clients during a meal in a cozy compartment where both where both sides tend to be more relaxed. In addition, we have to mix business with pleasure effectively so our clients won’t feel that we are too purposeful。

Cost is anther important factor when designing activities for clients. Higher expenses don’t necessarily to greater satisfaction, and in some cases，the clients will be overwhelmed with our kindness。

Therefore，when entertaining clients, sincerity appears to be more important，upon which a long and a steady business relationship is based。

Topic B: WHAT IS IMPORTANT WHEN ……?
Choosing retail premises to rent
●Location
●Length of contract
【词汇&短语】
房东landlord 利润空间profit margin
租户tenant 房屋结构building structure
可持续发展sustainable development 合同到期exploration of contract
繁荣boom prosperity 续签合同renew the contract
租金rent 押金deposit
【句型点击】
●观点阐述
Well，it seems to me that……。

That's true，but on the other hand…。

.
●追加观点
That’s just what/all I was thinking…。

Well，the point I’m trying to make it that……
Another thing I want to mention is……
【参考范例】
When aiming to choose retail premises, you should always put the location on the top of your list. An ideal retail premises should be situated in the downtown district or a big residential area where the sources of the customers is guaranteed, in China，A lot of businessman believe in Fengshui and they think a good location is vital to the success of business.
Besides，the length of contract is also an important factor in choosing retail
premises because the retailer need time to develop market and customers。

A steady and uninterrupted business environment is most desired，and a long—term contract will ensure the retailer's sustainable development。

What's more，rent and means of payment should never be overlooked, retailers in general have a big cash flow, therefore, a reasonable rent and flexible means of payment are good for their capital turnover。

A cooperative landlord is preferred and necessary for a win—win situation。

Topic C: WHAT IS IMPORTANT WHEN ……?
Deciding on packaging for products
●Image
●Production process
【词汇&短语】
包装材料wrapper，packaging material 不可再生资源non-renewable resources
包装设计package design 有利环境的environmental—friendly
顾客的青睐customer favor 肤浅的,表明的superficial
【句型点击】
●自然过渡
How shall I put it？怎么说呢？
Actually…。

.
That’s just how I see it …..
●个人观点
Personally，I think…。

Frankly, I think…。

【参考范例】
Packing of products concerns the fate of products because it arouses people’s desire for purchase。

When deciding on packaging for products，we should take several things into consideration.
First of all，the image catches the eye of potential customers, people are sometimes skin deep when surrounded by a variety of products，their decisions are simply based upon the packaging，therefore a thoughtful design in color, shape and packaging materials is crucial in winning customer’s favor.
On the other hand，the cost of packaging should be carefully dealt with because it is contained in the prices of the products. Increased price will make the products less competitive in a buyer’s market。

After all，in comparison with packaging, people are more sensitive to price.
Last but not least，our resources are limited and some are even non-renewable. Once the products are opened up，the wrapper are useless, so it is expected that designers can develop further uses of packaging materials or at least make them environmental—friendly.
Test 2
Topic A: WHAT IS IMPORTANT WHEN ……？
Selecting staff for promotion
●Attitude to work
●Current performance
【词汇＆短语】
空缺职位vacancy 人事部personnel
行政管理部administration 公关public relations
总部head office 工资wages and salaries
管理技能managerial skill 职业前景career prospect
人力资源部human resources 团队协作teamwork
【句型点击】
●常用开始语
Thank you for your question
The answer is…
Let me start with…。

In my view
It is very likely that….
●表达观点常用句
What I am thinking is…。

Let me make my point very clear.
It is crystal clear that…。

.
There is no doubt that…。

I am into the first opinion。

【句型点击】
When selecting staff for promotion, several factors should be taken into consideration, to begin with，the attitude to the work is one of the most fundamental elements. I believe attitude is everything. It is not uncommon to find
workers who have great talents but are reluctant to make full contribution in their position，the point is，you have to love what you are doing and you have to try your utmost and reserve no effort to do it.
Secondly, current performance is also very important, because it is obvious that attitude and effort have to be measured in a certain way so that you can know everyone’s capability.
Thirdly, you can’t ignore career potential and adaptability, almost in every company, we can find employees who are excellent individuals but fail to cooperate in a team, these elements are all very essential in one's career. Admittedly, it is not very likely to find all of them in one person，and then you have to consider about the specific position and grant priority to one of them。

Topic B：WHAT IS IMPORTANT WHEN ……?
Considering a career change
●Further study or training
●Opportunities for future promotion
【词汇&短语】
实际工资real wages 合并merger
最终目标ultimate goal 个人收入personal income
坏的影响adverse effect 工资价格螺旋上升wage—price spiral
精明的讨价还价交易horse-trading 无形资产intangible assets
资格qualification 投资回报return on investment
【句型点击】
●更倾向于某一个选项
I would take ……。

as my priority 我会把……..作为我的首选项。

The pros of ……。

Outweigh its cons。

…….。

的优点多于它的缺点.
It is more essential to …….. ………更加重要.
………is a wiser choice。

……。

是更明智的选择。

We are strongly tempted to……。

It is apt to……。

.
I would choose A over B。

●表示两者缺一不可
They are two sides of the same coin.
They are interdependent and are equally important.
A is the bearing of B.
It is impossible to talk about A Without mentioning B.
【参考范例】
Well，career change。

That is an interesting topic. As the old saying goes, look before you leap。

You’d better be very careful when you make such big decisions。

To begin with，further study and training has to be taken into account 。

the reason is quite obvious with improved and enhanced skills; your job will be safer。

Furthermore，opportunities for further promotion also play important roles here。

Promotion means more salary and therefore better living conditions. Therefore，we are strongly attempted to choose it, and for some people, this is even the ultimate goal of their job。

But it is only half the story. You have to consider about the best development of your potential。

In other words,
you have to be very clear about your personal interest is and try to enjoy your work and find joy in it, I believe due to different value systems, people may make different choices upon the same thing。

As long as I am concerned, I will choose a career that I can fulfill my dream. I mean，if it is not highly paid，I don't care，I will choose a career I like over opportunity of promotion。

Topic C: WHAT IS IMPORTANT WHEN…？
Planning an advertising campaign
●Market research
●Select appropriate media
【词汇＆短语】
广告代理商advertising agency 购物点广告p。

o。

p。

advertising
区域抽样area sampling 视听广告audio-visual advertising
促销广告sales promotion advertising 路牌广告billboard advertising
站台广告platform side advertising 品牌偏好brand preference
受众构成audience composition 户外广告outdoor advertising
【句型点击】
提出自己的看法
To achieve this goal，it’s better to
It is more preferable to …………..的做法更可取。

Better do A rather than do B. 最好A, 不要B.
The schedule should be arranged as follows…….
………is the soul of an enterprise。

We should put ……。

.as the first consideration。

More flexible methods should be taken。

For instance…….
We should follow international practices to ………
使用表达有层次的连接词
First and foremost
Last but not the least
Furthermore
In other words
【参考范例】
Advertising campaign is one of the most essential chains in marketing. Through advertising campaign, the products can be well—known to the audiences。

To achieve this goal，it is better to do a market research beforehand。

Only in this way you can know the need of the consumers and meet their acquirements accordingly。

Therefore，we should put it as the first consideration. After this step, it is time to select appropriate media。

Sometimes it is more preferable to find an advertising agency because they know better what the best channel is for your product and service; sales promotion advertising; billboard advertising; outdoor advertising; audio—visual advertising，or whatever it is. You know，you have plenty of choices. On the other hand, they have a professional team to design an innovative advertisement for you. If an advertisement is full of creativity, it will earn brand preference and loyalty of the consumers and maintain a sustainable market. Last but not the least，no matter how flexible your promotion methods are，the credibility of the product is the most important.
第二辑Test 3
Topic A：WHAT IS IMPORTANT WHEN ……?
Choosing transport for a business trip
●Convenience
●Cost-effectiveness
【词汇&短语】
一揽子交易package deal 出发时间departure time
优待票excursion pass 途中转机、转车stop over
宾馆预订hotel reservation 晚点delay
【句型点击】
……other things being equal 同等条件下
It is not uncommon to …。

很常见
…… to seal the deal with 与…。

谈妥某事
…… without any doubt…。

【参考范例】
When choosing a transport for a business trip, convenience should come first. I mean, other things being equal, you should choose the one that takes your minimal effort。

In business world，time is money。

You don’t want delayed departure time or unexpected stop-over on the way。

At the same time，it is not uncommon to refund a ticket or change a one-way ticket to a round trip ticket，if the transportation company can deal with these things effectively，undoubtedly we will choose it。

Secondly，cost-effectiveness is also important。

If a
transportation company can offer us excursion pass，why not make it our choice？Thirdly, the quality of the transportation should also be concerned。

A good rest during the trip can make you in a good shape to seal the deal with your business partners。

Lastly, if the transporter can offer some package deal such as hotel reservation, it would be a wise choice.
Topic B：WHAT IS IMPORTANT WHEN ……？
Aiming for promotion
●Quality of performance
●Company loyalty
【词汇&短语】
由……负责be in charge of 热情的enthusiastic
重要的, 关键的crucial 细小的工作small errands
长期的long-range 价值merit
管理的administrative 监督supervise
【句型点击】
That is to say…。

.
It is very crucial to……
…。

.is known to all
【参考范例】
If you are aiming for a promotion，primarily, you should show a satisfactory performance. That is to say，if you want to be in charge of something，you start
from small errands and show your long—range merits。

You have to show people what you are capable of。

This is very crucial. Secondly，demonstrate your loyalty to the company，because no manager wants an outstanding but undependable to take an administrative role and supervise a department. Thirdly, show your intelligence in the field you are working, face to the challenge that others fear to take, and then，your professional skills would be known to all。

The last point, try to build an easy—going and enthusiastic personality。

A brilliant yet not welcomed employee is definitely not qualified for a promotion。

Topic C: WHAT IS IMPORTANT WHEN ……?
Exporting goods or services for the first time
●Personal contacts
●Professional advice
【词汇&短语】
个人交往personal contact 质量检查quality inspection
商业信用commercial integrity 互利mutual profit
商业原则approach to business 不变的宗旨permanent principles
【句型点击】
……..conclude business with….。

….。

与……。

做成生意
…….。

can do no harm
…….。

is the soul of an enterprise
…….。

is no exception….
【参考范例】
If you are in the exporting business for the first time，you have to build some personal contact with foreign importers in order to export goods or services. The two sides should have a rough idea of the approach to business and commercial integrity of each other，and then conclude the exporting business. Besides，some professional advice from experience exporters can do no harm。

Personally, I believe quality is the soul of an enterprise。

It is no exception with exporting. To maintain a sound reputation，you have to put quality as the first consideration。

All products have to go through strict inspection before they are launched into the market. Lastly，negotiating skills can help a lot. Mutual profit is the common desire of both the exporter and the importer，it is therefore preferred if contracts are honored and commercial integrity is maintained。

It is a permanent principle。

第二辑Test 4
Topic A：WHAT IS IMPORTANT WHEN ……？
Dealing with complaints from clients
●Offering an apology
●Suggesting a solution to the problem
【词汇＆短语】
澄清、阐明clarify 反馈feedback
训练有素的well-drilled 不便、困难inconvenience
客服代表customer service representative 名声reputation
跟踪follow up 重视value
【句型点击】
常用小结句
From the above information, it can be shown that…….。

Before the close, let me just summarize the main points.
Shall I just go over the main points？
表达观点常用句
In my opinion，we should……。

I’d like to point out…..
Let me emphasize ……
【参考范例】
When dealing with complaint from clients，we should always start off with an apology. A customer for us is just a master for his servant。

It is unwise to argue with our clients especially when they are angry. An immediate apology is what clients down quickly. Until then can we clarify the facts and suggest a solution to the problem. Clients expect their complaints to be taken seriously and look forward to speedy replies，so well-drilled customer service representatives should insure clients that their problems will be taken care of quickly with limited time。

In addition, as an important part of dealing with complaints from clients，we must follow up the solutions and clients feedbacks. We should make phone calls to clients and ask them whether their problems have been successful solved and probably we may apologize again for the inconveniences we have brought to them clients will be happy with such calls and change attitudes towards our company。

A prosperous business depends on returned customers and reputations. It is common to have clients’complaints，but the key lies in our increasingly
improved product quality and customer service。

We must have every clients feel that he/she is valued and respected.
Topic B: WHAT IS IMPORTANT WHEN ……？
Setting prices for new products
●Production costs
●Competitors' prices
【词汇&短语】
维持maintain 轻率地，盲目的blindly
买方市场buyers’ market 稳定性stability
努力获取go for 目标客户target customer
残酷的cruel 性价比performance price ratio
对手、竞争者rival 潜在客户potential customer
【句型点击】
●开场白
That's a rather a difficult question，but maybe/perhaps……。

There are two points I’d like to make……。

By and large….. 总的来说…。

●解释前面所说的话
That is to say……。

To put it in another way…。

What I mean is…。

【参考范例】
When setting price for new products, first we should take production costs into consideration, production costs should be covered in prices and selling below cost can not help businesses maintain a healthy development. For newly-established companies，however, in order to capture the public attention to their companies and brand, they might set prices below their product costs for a brief period.
Secondly, competitor's prices is another important factor in pricing，today’s market is mainly buyer’s market when all customers would go for higher quality with lower price。

To survive the cruel competition with rivals, we should always keep competitor’s price in mind. Customers will make decisions based upon prices, service and product quality. Of course，we can't expect occupy the market by lowering price blindly, which will destroy the stability of business。

What’s more，when pricing，we should clarify our target customers。

Different types of customers have different senses of prices。

Some customers believe that higher prices mean higher quality，while others only pay attention to performance price ratio。

Correct pricing policies should satisfy different tastes of potential customers.
Topic C：WHAT IS IMPORTANT WHEN ……?
Aiming to reduce staff turnover
●Financial incentives
●Career structure
【词汇＆短语】
员工流动staff turnover 人口流动性population mobility
解决、想出figure out 精神旺盛地vigorously
付给报酬过低underpay 培养cultivate
福利金financial incentive 归属感sense of belonging
【句型点击】
Well, the point I am trying to make is that…….
Well, what I’m trying to say is that……
That is exactly my opinion。

I think/feel/believe that……。

You mentioned that…….，but, in my view…。

Just let me finish.
【参考范例】
Managers and company owners have always been frustrated by staff turnover and they are trying to figure out what they can do to retain people longer. Fundamentally staffs do the jobs they are paid for。

If they feel being under paid, they will gradually lose interest and enthusiasm in their work and finally find a better—paid job that they are worth. Therefore, financial incentives are important retaining staff。

If staffs are satisfied with their financial benefits，they normally could deal with the negative feelings toward their jobs.
Career structure is another important element in reducing staff turnover。

Nowadays，with increased population mobility，people changed jobs more frequently then they used to。

If they are not motivated in their present jobs，they probably would go for new challenges in life。

So employers should pay close
attention to the career development of their employees and confirm their confidence in the future of themselves and the business they work for.
In addition，employers should vigorously develop their enterprise culture and cultivate sense of belonging among employees。

In that way, staff would hesitate to leave their jobs because they are already regarded themselves as the part of units。

第二辑Test 1
Work experience programme
The manufacturing company you work for has decided to offer a two—day week work experience programme for a small group of students from a local business college。

You have been asked to help with the preparations for this programme
Discuss the situation together，and decide：
●What kind of work experience the company might offer
●How the participants should be selected
●What feedback and evaluation should take place after the programme has
finished
【题目分析】
工作实习计划
你所在的制造公司决定为当地一所商学院的一组小学生提供一个两周的工作实习计划.公司要求你们几人协助这个项目的准备工作。

你们一起讨论当前的状况，并决定：
●公司可以提供哪方面的工作经验
●如何挑选项目参与者
●项目结束后，如何对学生进行反馈并做出评价
【参考范例】
A：Hi, Jason and Mark, shall we discuss the work experience programme for a while?
B: No problem, I heard that the students were from a local business college and had no technical knowledge in manufacturing。

So I wonder whether they
could fit it here。

After all, our company manufactures mobile phones。

C：No worries，our company can provide work experience that doesn’t require professional skills。

A: That’s right, I have decided to carry out the programme in the after sale department. Students should take a two days training before they their work and the after sale department will arrange several experienced staff to supervise their work，the students are expected to develop their skills in customer service and learn to deal with customers' complaints and help the companies to improve their products image and service.
B: It seems you have got everything settled down。

A: Not yet。

C: Then what shall we do next?
A: The selection of participants。

The company can offer the working experience for 20 students。

Could you give me some suggestions on selecting the ideal participants for the programme？
B：In my opinion，ideal participants should be junior students because they have time to take part in this programme and have been trained formally in business college for more than two years. Students should also be proficient in English because a number of our clients speak English。

Mark, what do you think？C: I agree with you。

What’s more，potential participants will be asked to take an English speaking test before the programme starts。

In addition, students should have a good attendance record and academic performance in school because they are in a demanding work environment which requires them to follow strict discipline and work as a team。

A: Thank you very much to your advice. Now, there just one thing left，the feedback and evaluation of the programme.
B：I think after the sale department should have meetings for students at the end of every working day to help them conclude their work。

C：And after the programme ends，students are required to write a report of their work experience in our company, the report should include the arrangement of the programmme, the training classes in the after sale department，work experience during the two weeks，the things they have learned and the problems, troubles they have met。

They are encouraged add anything they want to the report。

A: Good ideas。

Finally, I think the supervisors will give each student a grade for the programme based on their performance and other standards of evaluation。

第二辑Test 2
English language training
Your company is planning to offer 30 hours of English language training to employees。

You have been asked to help with the planning and organization of the training。

Discuss the situation together, and decide:
●Which staff would benefit most from English language training
●How to encourage employees to take part in the training
●What kind of schedule will be suitable for the training?
英语语言培训
你所在的公司计划为员工提供30个小时的英语语言培训,公司要求你协助策划和组织这次培训。

你们一起讨论当前的状况并决定:
●哪些员工从英语语言培训中获益最大？
●如何鼓励员工参加培训？
●什么培训方式更加适合？
【参考范例】
A: It is nice to join this programme and work with you two.
B: The honor is mine。

I think we should start from the preparation because a good start is the half of the success.
C：You are absolutely right。

I think we should start from selection the trainees. A: In your mind, who will benefit most from the training programme？
B：I believe staff from the marketing department will do. They use English a lot in their work，but in the beginning, we should make it an open opportunity to everyone。

I mean everyone should have the access to this language training programme，and when people find it difficult or unrelated to their working field，they will naturally quit. In this way，we will figure out who needs the training most。

C: You have my vote here. We have to make sure that the selection of the trainee is open and fair. Then how to encourage the staff to attend the training? What if they are unwilling to spend their time doing this？
A：We can make this training programme a part of the annual performance evaluation. By doing so，the staff will realize the importance of it.
B: That is definitely a perfect motivation。

Ok, let’s move on to what programme fits most。

C：We have plenty of choices and various teaching methods and syllabus will result in different commands of a foreign language. I think here the million
dollar question is in what form the training programme should be carried out.
Personally, I prefer syllabus containing business writing and speaking because according to my experience they are the most practical for the time being.
A: I can’t agree more. We have to make sure through the language training the company can indeed benefit from it。

In other words, what ever the programme is, it has to be related to our business life。

B: Exactly! I am thinking about a renowned language training organization。

They use communicative and situational teaching methods and can ask them to design the programme.
C：Ok, you have my vote。

Some professional opinions can do no harm。

第二辑Test 3
Teamwork
Your company is sending a small group of employees away together for three days to encourage them to work as a team.
You have been ask to help plan the programme
Discuss the situation together and decide：
●What practical arrangements the company needs to make before the trip
●Which work and leisure activities would be suitable for the group
●How to evaluate the success of the trip.
团队协作
你的公司要将几个员工派出三天，让他们待在一起，以便把他们培养成一个工作团队，你们被指派协助这个计划。

你们一起讨论一下这个情况，并决定:
●在把员工派出之前需要做什么特殊的安排
●对于这个小组来说，什么工作内容和休闲活动比较合适
●如何评价这个活动是否成功
【参考范例】
A: Ok, let’s get start to make some arrangement of the trip. If you have any opinions，please feel free to share it here.
B：I think the selection of the participants is the essential part. If we send out the wrong guy，there will be no room to fix it when it is over.
C：Yes, I agree。

The member of the programme must have something in common, yet something distinctive。

So they can learn from each other and depend on each other，we can meet the HR and refer to their education background，their specialty and so forth.
A: I see eye to eye with you on this point. Now，let’s move on to the next item.
That is, what work and leisure acclivities we should offer them。

B: Since it is a trip designed to enhance team-working spirit, we should involve corporative activities such as hiking, ball games etc。

so they can get to know each other。

C, do you have any comment on this? What’s your proposal？C：I generally agree with you on that，but I'm thinking of something innovative。

Hiking and ball games are cool, but there are organizations providing more interesting programmes enhancing team working spirit。

My former company once has training in the suburb and we had a lot of fun because they provided activities full of imagination and excitement.
A: Ok，we can consult that organization you just mentioned and make the decision later。

Any way, it's a good thing to have more choices, but whatever form it is，
we also have to think about how to evaluate the success of the trip. That is to say, when they come back，how do we know they are a better team or not？
What if the members didn't learn much from it?
B：We can ask them to write a report and see what happens during the trip。

Or we can even ask them to keep journals and note whatever they come across and whatever they feel。

C: With regard to the evaluation, I may choose otherwise. I prefer to give them an assignment，that’s the best way to see whether they are better individuals and better members of the team。

You know, action speaks louder than words.
A: Or，we can do both。

I think both of you came up with excellent idea。

B：Two heads are always better than one。

C：I assume the trip will be a success。

第二辑Test 4
Entertaining Foreign Clients
Your company is entertaining a group of foreign clients for three days, Including one non-working day。

You have been asked to plan a programme for the visit。

Discuss the situation together, and decide:
●What kind of activities would be suitable for the visit
●Which members of staff should accompany the visitors
●What information it would be useful to know about the clients before finalizing
the programme
你所在的公司要接待一批国外客户,接待活动共安排三天，其中一天为非工作日.公司要求你们为这次接待活动制定计划.。