战略管理概念与案例英文版第八版教学设计 (3)

Teaching Design for the 8th Edition of Concepts in Strategic
Management and Cases
Introduction
The 8th edition of Concepts in Strategic Management and Cases is a highly regarded textbook in the field of strategic management. Written by Arthur A. Thompson Jr. and Margaret A. Peteraf, the book provides a comprehensive overview of
strategic management concepts and theories, as well as
practical examples and case studies. This teaching design is med at instructors who will be using the 8th edition of the textbook in their courses.
Learning Objectives
•Understand the key concepts and theories in strategic management
•Apply strategic management frameworks to analyze business situations
•Evaluate strategic decisions and their impact on business performance
•Develop critical thinking and analytical skills through case analysis
Course Outline
Week Topic Learning Objectives
1 Introduction to
Strategic Management Understand the key concepts in strategic management
2 External Analysis Apply external analysis
frameworks to business cases 3 Internal Analysis Apply internal analysis
frameworks to business cases
4 Business-Level
Strategy Analyze business-level strategies and their implementation
5 Corporate-Level
Strategy Analyze corporate-level strategies and their implementation
6 International
Strategy Analyze international strategies and their implementation
7 Strategy
Implementation Evaluate the implementation of strategic decisions
8 Evaluation and
Control Understand the importance of evaluation and control in strategic management
9 Case Analysis Develop critical thinking and
analytical skills through case
Week Topic Learning Objectives
analysis
Classroom Activities
The following classroom activities are designed to enhance student learning and engagement:
Case Analysis
Case analysis is an integral part of the course and will be conducted during the second half of the semester. The instructor may assign cases or allow students to select cases independently. Each student group will be responsible for presenting their analysis of the case, including a discussion of the company’s external and internal environment,
strategic options, and implementation issues. Other students will be encouraged to ask questions and provide constructive feedback.
Debate
Debate is an effective way to encourage critical thinking and argumentation. The instructor may organize debates on controversial topics related to strategic management, such as the importance of corporate social responsibility, the role
of the CEO in strategy formulation, or the benefits and drawbacks of mergers and acquisitions.
Board Game
A board game can be used to simulate strategic decision-making in a fun and interactive way. The goal of the game is to guide a company to success by making strategic decisions and responding to market changes. Students will work in small teams to develop a strategy, implement it, and evaluate its performance. The instructor will act as a facilitator and provide guidance and feedback.
Assessment
The following assessment methods are suggested:
Case Analysis (50%)
Each student group will be required to submit a written report and make an oral presentation on a case analysis. The report should include a description of the company, its industry and competitive environment, its internal resources and capabilities, its strategic options, and an evaluation of its implementation.
Class Participation (20%)
Class participation will be evaluated based on attendance, preparation, and contributions to class activities such as case discussion, debate, and board game.
Final Exam (30%)
The final exam will cover all the materials discussed in the course. It will consist of multiple-choice questions, short-answer questions, and essay questions.
Conclusion
The teaching design presented in this document ms to provide instructors with a comprehensive and flexible approach to teaching strategic management. By using the 8th edition of Concepts in Strategic Management and Cases as the textbook, students will gn a solid foundation of strategic management concepts and theories, as well as practical skills in case analysis and strategic decision-making. The classroom activities and assessment methods suggested in this design are intended to enhance student learning and engagement, and foster critical thinking and analytical skills.。