Session 09 - Mobile Commerce

… so the capabilities of the ―digital platform‖ are changing…
4
What People Carry --- 3 Things
5
Mobile ―Phones‖ will Continue Convergence with Consumer Electronics
Estimates from ABI, Informa, In-Stat, iSuppli, Datamonitor, NSR, Strategy Analytics, IMS Research, Mobile Youth, eMarketer, and Juniper. Compiled and combined by Robert Hale & Associates, 10/2006.
OS Providers • Apple • Google •Open-Symbian
Semiconductor providers • Intel • Texas Instrurments • • IBM
Productivity/Business • IBM • SAP • HP
Entnmnt / Advertising • Appsavvy • Facebook • Pandora
11
The Disparity in ARPU across the world for mobile phone users…
12
Mobile broadband is sure to take off….
13
Mobile is the next phase of the computing cycle
Individual Consumers
Device Manufacturers • Nokia • RIM • Apple • Sony-Ericsson • Motorola • Samsung
App Developers • Communities • Individual
Revenue Management • Ericsson • PayPal • Verisign
Creating New Mobile, Computing & Consumer Electronics Device Categories
Courtesy of Qualcomm
7
All trademarks are property of respective owners
Mobile telecommunication
Mobile is having, and will continue to have, an unprecedented impact on the evolution of computing
Rule of 10: Improved processing power, UI, smaller form factor, lower prices and expanded services result in 10x the number of addressable devices at every stage in the computing cycle
HARDWARE
SOFTWARE SERVICES
Managed Network Services • Ericsson • Alcatel Lucent • Nortel Networks •Nokia Siemens •Huaweit
DISTRIBUTION
Infratructure Providers • Ericsson • Huaweii • Alcatel Lucent
Regulatory Forces Government Protocol International Entities
Drastic Evolution in the Ecosystem
Nokia’s Peaceful Heyday (~’07) • 80% of Market share • Market Growth Limited • Slow Infrastructure improvement • Market Power Balance: Carriers = Nokia (Carriers > Other than Nokia)
Vision: The Evolving Service Ecosystem
HARDWARE
SOFTWARE SERVICES
Managed Network Services • Ericsson • Alcatel Lucent • Nortel Networks •Nokia Siemens •Huaweit Cloud Computing Productivity/Business • IBM • SAP • HP Telehealth Entnmnt / Advertising • Appsavvy • Facebook • Pandora Machine-to-Machine Device Manufacturers • Nokia • RIM • Apple • Sony-Ericsson • Motorola • Samsung Content Providers • Disney • NBCU • Viacom • Sony • Activision-Blizzard • News Corp. • Facebook • Al Jazeera Mobile Operators App Stores
1. Applications
2. E-commerce vs. M-commerce
Introduction
Where is the ―Web‖ going ?
Web 2.0
Web 3D (virtual worlds) Mobile Web
SNS Social Commerce
????
Monile Commerce
Cross-Boundary Competitors
High
Magnitude of influence in ecosystem Low *Belongs to more than one category
Technology Forces Bandwidth Storage Connectivity Quality Delivery Processing Power
Consumer Forces Control Choice Adaptability Privacy Disaggregation Speed
Individual Consumers
App Developers • Communities • Individual
Revenue Management • Ericsson • PayPal • Verisign
DISTRIBUTION
Infratructure Providers • Ericsson • Huaweii • Alcatel Lucent
OS Providers • Apple • Google •Open-Symbian
Semiconductor providers • Intel • Texas Instrurments • • IBM
The Mobile Innovation Spurt: Mobile Digital Ecosystems
Min Qingfei, PhD minqf@dlut.edu.cn Dalian University of Technology
Agenda
1. Introduction
2. Mobile Digital Ecosystem 3. Mobile Commerce
1.
无处不在（Ubiquity）—individuals can have access to important information anywhere at any time. 定位能力（Localization）—the customer’s profile includes his or her location in real-time. 时间灵敏性（Time sensitivity）—the user is ―always on‖ and as a result it is possible to target him or her at the appropriate time. 即时连接（Instant connectivity）—users do not have to dial up each time they want to send an e-mail or browse the web.
9
The GDP Growth & ICT Correlation in Emerging Economies
!!!!
10
Growth in Mobile Phone Subscriptions in Emerging Economies
..nearly 4B handsets for 7B people in 2009..
ຫໍສະໝຸດ Baidu
Pico-Projectors ! http://www.microvision.com/pico_projector_displays/index.html
Worldwide Mobile TV Subscribers are Forecast to Reach more than 216 Million Users by 2011
High
Magnitude of influence in ecosystem Low
Technology Forces Bandwidth Storage Connectivity Quality Delivery Processing Power
Regulatory Forces Government Protocol International Entities
14
Mobile telecommunication technologies
The Wireless Ecosystem is Expandi
ng !
Operators Web Co’s
Manufacturers Media, Services & Applications
16
Vision: The Evolving Service Ecosystem
Voice
Walkie-Talkie
PDA
Television
Photo Album Camcorder
Glucometer
Camera
Wallet
FM Radio
Bar Scanner Game Console
6
PC
MP3 Player
Newspaper
GPS Device
Rolodex
Pager
Note: PC installed base reached 100MM in 1993, cellphone / Internet users reached 1B in 2002 / 2005 respectively; Source: ITU, Mark Lipacis, Morgan Stanley Research.
Content Providers • Disney • NBCU • Viacom • Sony • Activision-Blizzard • News Corp. • Facebook • Al Jazeera Mobile Operators
App Stores
Consumer Forces Control Choice Adaptability Privacy Disaggregation Speed
2.
3.
4.
5.
个性化（Personalization）—consumer profiles enhance the quality of user data to enhance personalization. Because the consumer is ―always on‖ potential opportunities to target an individual rise.