U5-Product-presentation讲课讲稿

4). Why can positioning be used as “an attention getter”?
_______B__________
A. Because it could be done on the basis of the audience’s problem and the problem that you are solving with your product. B. Because it can let your audience know how your product is unique and why they should listen to the rest of your presentation. C. Because this positioning part of your presentation is very crisp and to the point. D. Because it could be presented in terms of your audience and their pain.
Before reading the text, think about the following question:
What is a product presentation?
1. Glance over the words&phrases on P52
1.appropriate /əˈprəʊpriət/ adj. 合适的；恰当的 2. articulate /ɑ:'tɪkjuleɪt/ verb. 明确表达，清楚说明 3. buy into [澳大利亚英语]卷入，参与；相信 4. credibility /ˌkredəˈbɪləti/ noun 可信性；可靠性 5. crisp /krɪsp/ adj. 清晰分明的；简短干脆的 6. drive sth. home to sb. 使某人充分理解 7. drown out 淹没，压过 8. hook /hʊk/ verb 钩住；引上钩 9. initial /ɪ'nɪʃəl/ adj. 最初的，开始的 10. interface /'ɪntəfeɪs/ verb 相互作用（或影响）；交流 11. in the best light 以最好的一面 12. modify /'mɒdɪfaɪ/verb 调整，稍做修改 13. orientation /ˌɔːriənˈteɪʃn/ noun 方向；目标 14. position /pəˈzɪʃn/ noun 位置，地方；恰当位置，正确位置 15. precise /prɪ'saɪs/ adj. 准确的，确切的，精确的 16. preconceived notions 事先看法，先入的观念 17. product presentation 产品介绍 18. project /prəˈdʒekt/ verb 设计，计划；投掷，抛射，发送 19. prospective /prəˈspektɪv/ adj. 有望的，可能的，预期的，潜在的；即将发生的 20. reiterate /riˈɪtəreɪt/ verb 反复地说，重申
Task 2: Text Analysis
Hale Waihona Puke How to Create a Product Presentation 1 Overview of the Presentation
Q1. What is a product presentation?
Product presentations are an important part of selling your product to prospective customers. In many
Tip：阅读的时候注意要一个意群一个意群的读，不要一个单词一个单词 的读。
Reading Skills
Task 1: Choose the best answer to the question
from A, B, C and D. (On P53-54) C
1). Product presentations are not _________________ A. a key link of selling your product to people inside and outside of your company. B. an important part of persuading your potential customers to buy into your product. C. a key factor of drawing to a close of the whole process of business negotiation. D. the critical first impression to give introduction to both your company and your product.
according to the initials
Trade fair & Exhibition
Product launch
Product Presentation
Part 2: Lead-in
Product Presentation
Lead-in: Object Description
Work in groups:
When you have finished the second reading, do exercise of Task1 on P53. You may look back at the text if you want to.
要求：再仔细阅读Reading 1，这次重点放在文章的细节上面。然后完成 Task 1.
Choose one object at hand or from the following pictures. Discuss the features of YOUR ITEM with your group members
and then describe/introduce it in front of the whole class.
National Day
a sea of people
To engage in ...
1.ma_r_k_e_t_in_g ac_t_iv_it_ie_s_
3. ma__rk_e_t_ re_s_e_a_r_c_h & in_v_e_s_t_ig_a_t_ion
2.n_e_g_o_tia_t_io_n_
2. Skimming (within1')
Now skim Reading 1. Read the title, the headings, the special prints and the first sentences of each paragraph. Don’t read for details. After skimming, try to find out the writing style and main structure of the text.
Hints
Price Appearance (size/color/shape/material) Features/Functions Quality Performance Warranty Craftmanship ...
Part 3: Reading
Product Presentation
5.c_o_n_fe_r_e_n_c_e 7. tr_a_d_e__fa_ir_& e_xh_i_b_it_io_n_
4.p_ro_d_u_c_t la_u_n_c_h__ 6.l_ar_g_e_-_s_c_a_le ce_l_e_b_ra_t_io_n_s_
The Purposes of Business Travel
2). The writer highlights some points to consider before starting building the presentation, among which the orientation mainly
concerns __B_______________
3). While you are creating the product presentation, by which way can you help your company to establish the credibility?
____D_____________
A. giving the audience a chart with the product components B. showing an agenda to tell your audience what you will cover in your presentation C. walking through the features and benefits to the targaudience D. presenting concise information on your company’s awards and major milestones
cases, this will be the customer's first introduction to your company and potentially your product. First
Reading Skills
Text structure
Overview of the presentation
1 Profile/General introduction
Points to consider
2 1.Objective/call to action 2. Target audience 3. Orientation 4. Target presenter
U5-Product-presentation
Teaching Content
1
Revision
2
Lead-in
3
Reading
4
Follow-up Activity
5
Summary&Homework
Part 1: Revision
Business Travel
The Purposes of Leisure Travel
A. your sales people’s enthusiasm of selling your product. B. your audience’s view and interests on your product. C. your audience’s needs and pain. D. your management’s additional funding.
Outline of the Product Presentation
1.Introduction 2. Agenda 3. Company Information 3 4. Positioning 5. Product description 6. Clear articulated
7. Examples/success 8. Closing argument
When you are the presenter Writing Style
4 Four tips you should follow 1,2,3,4.
3. CarTeafsukl3reading (within10')
Now read Reading 1 again. This time read it more carefully. Try to pay more attention to the details of the text. While reading, make sure your eyes will take in a group of words at a glance rather than one word at a time.