开发信案例 完整版
【精】10个开发信模板，用心准备才能获取客户信任！
【精】10个开发信模板，用心准备才能获取客户信任！开发信的话抓住三点：我是谁？我做什么产品？有什么优势？开发信注意三点：要简短！不带敏感词！不带网址！少用主动语态！模板一：Hi Sir/Madam,Glad to hear that you're on the market for furniture, we specialize inthisfield for 14 years, with the strength of ERU&USA ANTIQUE FURNITURE,with goodquality and pretty competitive price.Also we have our own professional designers to meet any of your requriements.Should you have any questions, call me, let's talk details.Best regards!Leon模板二：Dear purchasing manager,Hello, this Lily Lee from xxx company, our company is a professionalxxmanufacturer with years‘s experience. so we want toavail ourselves of opportunityestablishing business relation with you.Please link our company web site:............. if you want to know moreaboutour product. By the way, free sample are available.Thank you in advance!Best regards]XxxCompany name:Tel:…….Fax:…….MSN:..........Skype:………..模板三：Subject: XX (products name) you need/ XX factory / xx goodquotationDear Sirs:We glad to get your information posted on xxxxxx. that you are in the marketforXXXX. We would like to take this opportunity to introduce our companyandproducts, with the hope that we may work together in future .This is (Name ) from (Company Name ) which is specializing in (Products Name)for many years. According to your information posted on xxxx, we'd like tointroducethis item for you, and its future have XXXXXXXXXXX ( productsinformation).....If you want to see more items, pls visit our website Should any of these itemsbe of interest to you, please let us know. We will be happy to give you aquotation upon receipt of your detailed requirements. We look forward to hearing from you soon.Best Regards,Your name ( position)company date ....(NAME, ADDRESS, WEBSITE, MAIL, TEL AND FAX ETC.)模板四：Hey guyXYZ trading here, exporting LANTERNS with good quality and low price in US.Call me, let's talk details.Rgds,RickCell phone: ***（这是一个巴西的贸易公司写给陌生的美国公司的开发信）模板五：Dear Mr. Mound Klamath,Glad to get your contact info from India mart!We supply homogenizers and ice cream freezing machine with good quality andvery competitive price. Hope to be a partner of your company!E-catalog will be provided if needed.Email me or just call me directly. Thank you!Best regards,Mandy******Co., Ltd.Add: ***Tel: ***Fax: ***Mail: ***Web: ***模板六：To: Purchase ManagerRe: Supplier of Deep Groove ball bearingApril 29, 2010Dear Sirs,It is glad to write to you with keen hope to open a businessrelationship withyou.I obtained your company name and email address from the Internet.Ningbo Fenghai Bearing Co., Ltd. is a factory specialized in Deep Groove ballbearing. Our products had adopted ISO9001:2000 Quality System Authorities. For more information, we would like to let you know our company web site asbelow.Hope to hear good news from you.Sincerely Yours,SkyExport ManagerNingbo Co., Ltd.TEL:FAX:Email:Website模板七：Hi, purchasing manager.Good day!We are XXXX supplier, and we have researched & designed some new product.If you are interested in, I 'll send you our catalogue.Thanks for your valuable time.Regards.Yours,-XXX(Ms)company nameWebsite: wwwADD:XXXXXXTEL:+86 XXXXXFAX:+86 XXXXX模板八：Hi Kelvin,Glad to hear that you're on the market for flashlight and otherpromotionalitems. This is C from *** Ltd in China.We specialized in flashlights and premiums for10 years, with the customers of Coca-Cola, Craft, Pepsi, etc., and hope to finda way to cooperate with you! Please find the pictures with models and different packaging in attachment. AnAmerican guy purchased this model in BIG quantity last year. I would like totry now, if it's suitable for Europe.FREE SAMPLES can be sent on request. Call me, let's talk more!Thanks and best regards,C*** LtdTel: ***Fax: ***Mail: ***模板九：Hi Chris,Glad to hear that you are on the market for stainless steel spinning parts.We, xxx Co. Ltd, is professional in precision machining for nearly 10years,covering high precision machining parts, casting parts, metal parts, etc.Hopeto establish business relationship with you!Should you want know more about our company, pls visit Any comments, that'll beappreciated!Thanks.Best regards,xxxxxxx Co., Ltd.TEL:FAX:Email:模板十：Dear Sir or Madam,Are you interested in saving some money on importing any of the following?:- High quality thickness planer- Bench planer- Combined planer & thicknesser- Woodworking machinesAll of our products are very affordable as a result of being produced inspecial economic development regions of China and we are more than happy tohelp you with the import/export process too!My contact details are below, and I would be glad to hear from you.Kind regards,Kevin ZhuSales ExecutiveA北京网聚电商北京网聚电商专注于打造凸显行业特色、视觉冲击力强的营销型旺铺及logo设计、多语言官网建设、画册制作、拍摄，并提供外贸平台代运营和专业咨询等一站式服务。
开发信模板外贸开发信模板
开发信模板外贸开发信模板开发信模板篇一:开发信模版模板1Dear __We value all our business relationships withcustomers. We have especially enjoyed supplying your paper needs for the lastfive years. You understand, then, why we are concerned that you have not placedan order for the last six months. If we have offended you in any way, wesincerely apologize and want to regain your good will. We would appreciateknowing how to serve you better.We have enclosed brochures of our new fallproducts. Since we have served you for such a long time, we can offer youprices that pare favorably with the prices on your previous contract. We areconfident that both our new and standard products can meet your needs in everyway. We hope to hear from you.模板2Dear __Last year wasa great year for us. Why?Because we had the privilege of filling several large orders for you. We havenot heard from you for several months, so it seems that you have forgotten us.Did we do something to offend you? Or have you been so busy that youinadvertently overlooked your need to reorder?Providing excellent service to our customersis very important to us. Since we would hate to lose you as one of our mostoutstanding customers, reestablishing our rewarding business relationship istop priority. Is there a time that I might meet with you to discuss yourconcerns? Please call me at 555-5555, and I will find a time that is convenientfor you.Were you aware that last year several of ourproducts won awards for quality and affordability? And that we have a new lineof cleaning products that is environmentally friendly, yetpowerful? Pleasetake a moment to reconsider whether you want to miss out on the qualityproducts we can provide at such a nominal cost.模板3Dear __Over the years you have been a loyal Doecustomer, and we have enjoyed meeting your office-supply needs. However, wehave not received an order from you in over three months, and we are concerned.Is there any way we can improve our service to you? We are aware that duringthe trucking strike, many of our customers could not get their orders filledquickly. Since then we have taken steps to ensure that every Doe customerreceives prompt, reliable service. Will you please let me know if we can doanything to win you back? I have enclosed a copy of our new fall catalog. Callme personally at 555-5555 if I can help.模板4Dear __,Very glad to know from your web site, that youare the leading wholesaler of plastic products with most prestigious quality.To be even more successful, you might look fora very capable reliable producing supplier. __ is a good one for you torely on. We have passed __ since 2005, and our products has CEcertificate.Our satisfied customers include Dupont, Demag, Weland, Cas, Aliplast. I am very confident that when you work with us, you willhave the same satisfaction.Can you do me a favor? What we should do toapply for e your new vendor?Best regards,__模板5Dear __,Good morning!I just visited your web site, and know that you are the leading wholesaler in Poland for fashionable gloves, withprestigious reputation for the quality.You may be happy to find a new reilaiblesource of gloves with superior quality Reasonable prices. You can selectfrom an abundant variety of premium quality Jeans withstylish originaldesignsupdated every 6 monthes.Our factory has a capacity of __ glovesmonthly, probably the largest in China. Since 2009, we have passed __, andall our products has CE certificate. I attach the certificate images in thenext email,please find them.Our satisfied customers include __, ____. I am confident that when you work with us, you will have the samesatisfaction like them.To enable you to get a good understanding ofour quality and service, we would like to extend a very special offer for yourfirst sample order, with 15% (only limited to the first container).In the next email, I will attach you theproduct catalogs. Please tell me what items are more salable for you.Best regards,SamPS: We are also very capable to custom makefor you. Please just tell me the styles you select.模板6Dear__,Good morning!I am very glad to know you from your professional website, you are the leading pany in Japan for machine visionsystem. I also notice that you pay much attention to lower your cost forquality machine vision system. That is where I can be of help.May I introduce myself to you? I am __, from__. We have been in machine vision system industry for more than __ years. Iam confident that we are capable to meet your quality standard, while cuttingyour cost by at least 10%. Please be sure, we are also very capable to customproduce with your drawings.To enable you to evaluate our quality, may Iinvite you to visit our factory?(或者：may I send you a sample?)Best regards,__Re: a reliable veteran Tyre supplier with 20years professional experience模板5Dear __,A good supplier will save you money and befree from trouble. Quality means a lot for a tyre wholesalerlike you. To besafe from customer plaints, you may need a very reliable supplier to counton. We are a right one for you.__ has already 20 years professionalexperience in __ tyre, __ tyre. Our factory passed __. Customers like__ __ are very satisfied with our tyres for many years.To let you have more ideas about our tyres, ina separate email, I will send you our testing report by SGS.We would very much e your enquiry,surely you will get our best price.Best regards,__模板6Re: Lower your cost for baskets purchase by20% moreDear __,Good morning!I am very proud to find some baskets on yourwebsite are produced by us. (先建立同客户的关联感）Attached please find some pictures. (证明可信度）You may save much cost by ordering directlyfrom a manufacturing supplier like us. (给客户的好处）When you make such decision, we would bepleased to offer you our hand for your first time importation,which is rathereasy. （打消客户的顾虑）We have just released abundant new styles ofGift basket/Camping basket/Picnic basket, do you want to have a look at the newdesigns?Best regards,__模板7Re: New Energy Saving Iron( 或者其他)Dear Smith,Leading panies such as __, now use __ astheir reliable supplier for __Ｘproducts.For a cost equating to __, your customerswill be able to save energy cost by %.The remarkable __ Iron uses (工艺) to:同客户相关的成果1l同客户相关的成果2l同客户相关的成果3lTo test __’s effectiveness, you can arrange a free no-obligation trial now, by just replying this email. We will reply youimmediately to arrange it.Best regards,__模板8Re: Saving your purchasing cost for quality__Dear John,When you next consider your arrangements for __ products, I would e the opportunity to understand your requirementsand situation.Our customer include (__,__), who have foundour __ is superior in quality while saving them % cost from working with us.I will send you more detailed information regarding this product in another email. When you receive it, can you pleaseemail me your requirement for this product?Best regards,__这第一封开发信，一定要突出自己的优势，如果你所能提供的同我现有的供应商一样，我为何要费那么大的力气换个供应商？你需要给我充足的理由换你来做。
开发信
1:针对不特定客户的开发信Dear sir/madam,Good day,This is Julia from Foshan Wangli Metal Product Co,TD of China . Our company is a professional supplier of airport waiting chair and office leisure sofa ,especially airport chair.Here we enclosed our product pictures for your reference .If you are interested, we would like to offer our catalogue. Thank you a lot.Best regards,Jullia2：交易展览会上认识的客户的开发信。
Dear sirs,Good day,I learn your name and address from Canton Fair .I avail this opportunity to introduce our airport chair and office leisure sofa to you. you can enter into our website to learn more about our products.If you need any help, pls do not hesitate to contact us. look forward to your earliest reply.Best regards,Jullia3:当不特定的客人进行询盘时使用的开发信Dear sirs,I am glad to receive your inquiry ,according to your requirement ,I can make a quotation for your reference.If you are interested ,hope I can help you solve the problems of price ,specification and so on. We have self-owned brand and factory ,once you are free ,you can come to visit my factory . Pls give the opportunity to you &us. I believe we can cooperate with each other.Best regards,Jullia4：针对你寻找到的特定的客人开发信。
外贸开发信推荐信(3篇)
第1篇您好！我是[您的姓名]，来自[您的公司名称]，专门负责[您的职位或部门]，非常荣幸有机会向您推荐我们的产品/服务。
在此，我诚挚地希望通过这封开发信，能为您介绍我们的产品/服务，并探讨双方未来合作的可能性。
首先，请允许我简要介绍一下我们的公司。
成立于[成立年份]，[您的公司名称]是一家专注于[公司主营业务]的知名企业。
我们凭借卓越的品质、创新的技术和完善的售后服务，在业界树立了良好的口碑。
经过多年的发展，我们的产品/服务已经远销[主要市场]，并得到了众多客户的认可。
以下是我们的一些主要产品/服务特点：1. 高品质产品：我们严格遵循国际质量标准，确保每一件产品都经过严格检测，品质卓越。
2. 创新设计：我们的设计团队紧跟市场趋势，不断创新，为用户提供新颖、实用的产品。
3. 专业服务：我们拥有一支专业的销售和技术支持团队，为您提供全方位的服务，包括产品咨询、技术指导、物流配送等。
4. 合理的价格：我们致力于为客户提供物有所值的产品，通过合理的定价策略，帮助客户降低成本，提高效益。
关于我们的产品/服务，以下是一些具体案例：- 案例一：[具体案例描述，包括产品/服务特点、应用场景、客户评价等]- 案例二：[具体案例描述，包括产品/服务特点、应用场景、客户评价等]- 案例三：[具体案例描述，包括产品/服务特点、应用场景、客户评价等]我们相信，这些案例足以证明我们的产品/服务在市场上的竞争力。
在此，我们也非常期待与贵公司建立合作关系，共同开拓市场，实现互利共赢。
为了更好地了解贵公司的需求和期望，以下是我们的一些合作建议：1. 市场调研：我们将根据贵公司的市场定位和需求，进行详细的市场调研，以确保我们的产品/服务能够满足您的需求。
2. 产品定制：根据贵公司的具体要求，我们可以提供定制化的产品/服务，以满足您的特殊需求。
3. 联合推广：我们可以与贵公司共同策划并实施市场推广活动，扩大品牌影响力，提高市场占有率。
成功的外贸开发信范例,绝对值得学习!
Thanks and best regards: ***
Fax: ***
Mail: ***
当时一共写给6个不同的客人这样一封开发信，内容完全一样，只是对方姓名不同。所谓的某美国客人下过大单，完全是编的，只是给客人一个感觉，美国佬很喜欢这款产品，下过很大的订单哦，你们看看，是不是欧洲市场也能卖一点？最后一句“Call me, let's talk more”是我故意这样写的，因为很少有客人会打电话给一个陌生人，但是这句话写上去让人感觉会大大不一样，首先就是这个人很有自信，其次就是他是有诚意的，不是群发的邮件。这6个人里面有4个是没回的，有一个回了一句“thank you, not this time. bye.”，剩下的最后一个瑞典客人回复了，就是这个Kelvin。他的邮件如下：
Looks nice! What about the price?
就一句话，没有抬头，没有落款，语气貌似也很不客气，是吧？
当时只有这个瑞典客人Kelvin有回复，但是也是不太客气的一句话：Looks nice! What about the price?
尽管回复了，但并不是一个很好的现象，因为客人的邮件让我揣测到，他并不是特别感兴趣，很可能只是随口一问。但不管怎么样，总算是个不算太好的好消息，需要研究一下，看能不能进展下去。
Please find the pictures with models and different packaging in attachment. An American guy purchased this model in BIG quantity last year. I would like to try now, if it's suitable for Europe.
很经典的外贸开发信范文
很经典的外贸开发信范文1.Dear Sirs,We owe your name and address to the Commercial Counselor’s Office of the Swedish Embassy in Beijing who have informed us that you are in the market for Textiles. We avail ourselves of this opportunity to approach you for the establishment of trade relations with you.We are a state-operated corporation, handling both the import and export of Textiles. In order to acquaint you with our business lines, we enclose a copy of our Export List covering the main items sup pliable at present.Should any of the items be of interest to you, please let me know. We shall be glad to give you our lowest quotations upon receipt of your detailed requirements.In our trade with merchants of various countries, we always adhere to the principle of equality and mutual benefit. It is our hope to promote, by joint efforts, both trade and friendship to our mutual advantage. We lookforward to receiving your enquiries soon. Yours faithfully, Encl.2.Dear Mr SmithWish you enjoy a great day!I would like to introduce myself. I am Stone Lee and I represent Efront Digital Textile company in Hangzhou, China. We are glad to know that you are a large retail enterprise in USA to deal with …… I was referred by friend in USA retail business who is familiar with your corporation.As a professional manufacturer, I would like to introduce our products to you and offer you a quote.We are a manufacturer of household textile products, including chenille bedspread, Spanish bedspread, tapestry wallhanging, throw, tapestry cushion, chenille carpet, upholstery fabric and more which are all digital jacquard machine weaved by import looms(16 in total from German and Italy). The catalogue I attached includes just some of our high quality products. Please visit our website atWe have passed throughISO9001:2000;ISO14001:2004;ecological textile certification.It would be our pleasure to begin a business relationship with you and supply your stores with our quality products,.Sincerely yours,3.Dear Mr. Steven Hans,We get your name and email address from your trade lead on that you are in the market for ball pen. We would like to introduce our company and products, hope that we may build business cooperation in the future.We are factory specializing in the manufacture and export of ball pen for more than six years. We have profuse designs with series quality grade, and expressly, our price is very competitive because we are manufactory, we are the source. You are welcome to visit our website which includes our company profiles, history and something latest designs.Should any of these items be of interest to you, please let us know, We will be happy to give you details.As a very active manufactures, we develop new designs nearly every month, If you have interest in it, it`s my pleasure to offer news to you regular.Best regards,Dafu Wong4.Dears :Good day! This is Mickel from China. We are writing to you to establish long-term trade relations with you.From your company web,we get to know that your company is an influence company in your business and are dealing with razor barbed wire.We would like to take this opportunity to introduce our company and products.We are a leading company with many years' experience in wire mesh export business. Our products are razor barbed wire,which enjoy popularity in Middle East & Europe markets.You may also visit our online company introduction, which includes our latest product line.Should any of these items be of interest to you, please let us know. We will be happy to give you a quotationupon receipt of your detailed requirements.We look forward to receiving your enquires soon. Sincerely, Mickel LiuCompany:Add:Contact:Tel：Fax：URL:5 Dear Sir,This is XX from a manufacturer specializing in producing XXX in China.We have been in this industry for over 10 years,please have a look at our website:XXX,you will find there are many products same as the ones you displayed.Anyway,you could find some other items which you can also put on your market.Any inquiries on the XXX please do not hesitate to contact us.We are looking forward to establish win-win business relations with you.Many Thanks & Best Regards。
如何写开发信-案例-范文(整理版)
如何写好开发信，加大成交率？--附上老外的建议和成交案例很多sales朋友常常抱怨，开发信效果很差，100封里面好几十封退信，剩下的就是石沉大海，难得有一个老外回一句“No, thanks.”就可以让你激动半天。
其实大家有没有想过，这样的做法会严重挫伤自己的积极性。
可以试想一下，当你一天坐在电脑面前12个小时，从google 和各种黄页搜索到客人信息，一封一封开发信发出去，晚上满脸疲惫的回家，等第二天满怀希望上班的时候，邮箱里爆满各种各样的退信，你是什么感受？我以前也是做业务的，当年大学毕业后从业务助理、跟单做起，后来做sales和sales manager，PA to director，一直到现在做buyer，中间换了几份工作，也经历过大部分朋友所经历的各种问题。
我当时也有这么一段时间，没日没夜地发推销信，找新客人，无休止地报价，但效果甚微。
后来跟很多不同的客人熟识了以后，私底下聊起才发现，当初的开发信写的是大大有问题的。
很多老外也是做sales的，也会写开发信，为什么成交率比我们高很多？即使不说成交率，回复率也大大高过我们？很多刚毕业的朋友们都是学国贸专业出来的，一般都学过外贸函电这门课，老师们反复教你们怎么写商务信函，怎么回询盘等等，其实这些教材几乎都是学院派人士编的，不是老掉牙过时的东西，就是和现实基本脱节的。
很多老师一辈子都呆在学校里，连外贸都没做过，你怎么能指望从他们这里学到写商务信函的精髓？真正的好的email，必须要模仿老外的行文方式，尤其是英语为母语的客人！即使你的邮件写得四平八稳，语法精到，整篇下来没有任何错误，在大学里可以拿满分作文了，可客人收到以后，还是怎么看怎么别扭。
我觉得，你给客人写邮件的时候，必须要忘记中国人的行文和思维方式，要按欧美人的习惯去思考问题和写邮件，这样才能让客人把你当成同类。
到那一天，你随便写一封邮件，当大部分人都看不出这封邮件出自一个中国人之手，你就出师了！我先列举一些大部分朋友写email时常范的错误，大家可以看看，对比一下自己，其中的几条是自己也会有的？接下来再讨论开发信怎么写。
外贸开发信 (2)
外贸开发信一、引言尊敬的合作伙伴，我是XX公司的销售代表，非常荣幸能够与您建立联系。
我希望通过这封信，向您介绍我们公司的产品和服务，并探讨我们可能的合作机会。
我相信我们公司的产品与您的业务需求相符，并且我们具备与您建立稳固合作关系的潜力。
二、公司介绍我们公司是一家专注于外贸业务的企业，拥有多年的经验和专业的团队。
我们致力于为客户提供高质量的产品和卓越的服务。
2.1 产品特色我们的产品主要涵盖XX、XX和XX等多个领域。
我们的产品具有以下特色：•高质量：我们严格控制产品质量，确保每一件产品都符合相关质量标准。
•创新设计：我们拥有专业的设计团队，不断推出具有创新设计的产品，以满足客户的需求。
•竞争力价格：我们与供应商建立了长期合作关系，以获得更有竞争力的价格，为客户节省成本。
2.2 服务优势我们的服务优势主要包括：•及时反馈：我们秉承客户至上的原则，在客户提出问题或需求时，我们会尽快给予反馈，并提供解决方案。
•快速交货：我们有完善的物流体系，能够快速、准确地将产品交付给客户。
•售后保障：我们提供完善的售后服务体系，确保客户能够享受到优质的售后服务。
三、合作机会我们希望能够与您建立长期稳定的合作关系，并共同发展。
结合我们的产品优势和服务优势，我们相信我们的合作能够取得互惠互利的效果。
下面是我们希望与您合作的方式：3.1 代理合作我们欢迎您成为我们的产品的代理商。
作为我们的代理商，您将享有以下权益：•独家代理权：我们将给予您在特定地区内的独家代理权，提供良好的市场竞争环境。
•优惠价格：作为我们的代理商，您将获得更有竞争力的价格，以增加您的利润空间。
•市场支持：我们将为您提供市场推广支持，包括宣传材料、展会支持等。
3.2 采购合作如果您对我们公司的产品感兴趣，但不希望成为代理商，我们也欢迎与您建立采购合作关系。
作为我们的采购合作伙伴，您将享受到以下优势：•灵活的订单数量：我们将根据您的需求进行量身定制，根据您的订单数量进行生产。
精简外贸开发信范文
精简外贸开发信范文
主题：可能改变你业务的合作机会 。
嗨，[客户名字]
我是[你的公司名字]的[你的名字]。
今天给你发这封信，就像给你递上一杯惊喜咖啡☕。
我们公司做[产品名称]可有一套啦。
我们的[产品名称]就像是外贸圈里的小明星✨品质超棒，价格还很友好，就像你在市场里捡到宝一样。
我看了下你们公司的业务方向，发现咱们就像两块拼图 特别匹配。
我想如果咱们合作，那可不得了，就像超级英雄组队，能在市场里大杀四方，让利润蹭蹭往上涨。
你要是感兴趣，咱们可以聊聊具体的。
我的电话是[电话号码]，邮箱是[邮箱地址]。
期待你的回复，哪怕是一句“你好逗，但我不感兴趣”也行，哈哈。
祝你今天超棒！
[你的名字]
[日期]。
中文开发信模板
中文开发信模板
尊敬的XXX公司负责人：
您好！我们是XXX软件研发有限公司，感谢您对我们公司的关注和支持，我们非常荣幸能够成为贵公司的合作伙伴。
在此，我们向您推荐我们的新产品——XXX软件。
作为一款高效实用的中文开发工具，我们相信它将会满足贵公司开发团队的需求，提高工作效率，缩短项目周期。
我公司的XXX软件不仅可以支持多种中文编码方式，而且还提供了强大的代码智能提示功能和丰富的代码模板库，让您的开发过程更加高效，更加便捷。
同时，我们还在使用体验方面不断创新，为用户提供更人性化的操作界面，以及更加便捷的操作流程。
我们坚信，我们的XXX软件将可以帮助贵公司的开发团队更好的完成各种高效率开发，如Web开发、移动端开发等各类应用场景。
在此，我们诚挚的邀请您前来试用我们的XXX软件，并希望能与贵公司建立长期的合作关系，共同发展和进步。
谢谢！
XXX软件研发有限公司
联系方式：XXXXX
地址：XXXXX。
开发信格式范例
开发信格式范例
尊敬的xxx公司领导：
您好！感谢贵公司一直以来的支持与关注。
我是xxx公司的xxx，负责xxx领域的业务拓展与销售。
在过去的一段时间里，我们
注意到贵公司在xxx方面的需求正在逐渐增加。
我非常希望能够与贵公司展开合作，共同
发掘市场潜力，实现共赢。
与此同时，我们将一如既往地提供优质的售前咨询和售后服务，确保产品能够得到最
好的使用体验。
我们拥有一支专业化、高素质的服务团队，随时为您解决任何疑问和问题。
我们相信，合作是双方共同进步的关键。
希望我们的合作不仅是产品交易，更是思想
的碰撞和文化的交流。
我们将全力以赴，不断创新，为贵公司提供更多专业化的服务和解
决方案。
最后，感谢您的耐心阅读，期待能够与贵公司共同开创美好的明天！
此致
敬礼！
xxx
日期：年月日。
两封很好的开发信模板
两封很好的开发信模板开发信模板(一)Company Name:Mailing Add:Tel.:Fax.:Email:Web.:Kind Attn.: Mr. Jack Wey-- General Manager (hope I would be the GM one day)Subject: XXXXX Cooperation/Dear Mr. Jack Wey[Your company] is the main [your product] manufacturer in China since 1968, our major clients are[those have very good reputation and renown companies in the field that have direct or indirect biz with your company, i.e. IBM, SONY .. ].We believe that you can rely on us as we provide you quite satisfactory service and products with best quality at most competitive price in the world. We are very happy if you do not hesitate to send us any of your inquiries and we will always give satisfactory services.Products: (product range)Standards: (product design standard, if any)Service: (product applicable field, function)Size: (don’t fuckingly tell your client you don’t know)Etc.Certificates: (certificates that your company got)Annual Sales Turnover: ( just list some number here,)Staff No.staff no of your company, if your company is big, if not, omit this point)Cover of Land list some number here)Looking forward to hearing from you at your convenience.Thanks & best regards,P.S. I am attaching our product catalogue/scope of service for your future reference in my following email to you, please kindly check.( please don’t send your product catalogue in the email, you are telling him here is showing your respect to him that you are sending good info to him,but not spam, therefore, you better send another email to your client with your product catalogue. Your client will check it if your products are of him/her interest)YOUR NAMEPOSITIONDEPARTMENTCOMPANY NAMEADDTELMOBILEFAXEMAILWEBDear all, I am jack wey, this above mentioned email for marketing is only one sample to your general potential clients, it would be revised accordingly to different clients.Kindly be informed that email marketing is mainly depending on your SET title, therefore pls try to improve TO SET THE TITLE OF YOUR EMAIL.（开发信的成功与否，跟开发信内容的大少无关，关键是你怎么把涉及到客户每一个利益、兴趣都说到，能连起来，他都会像继续看下去，要不我们还看电视连续剧干嘛？)邮件开发成功与否与以下几个方面有关（个人认为）：（按主次顺序）1. 邮件标题（要是我，邮件标题一看就知道是推销的，I am sorry, please fuck off and stay in my trash box）2. 邮件内容是否吸引/对客户是否有效，有利可图；客户是否感兴趣.3. 所联系的人的职位和权利（Pls send to the RIGHT PERSON）4. 发信人日后沟通技巧，plus5. others以上的开发信只是针对任意一家公司，如果要想开发信更成功，你就得研究或者了解一下这个公司的情况再发。
开发信范例(中文)
尊敬的***：您好！非常感谢您能关注我们发给您的信息！首先让让我们来作个简单的介绍：在过去几年里我们专注于生产高质量的雾化产品在这方面我们卓有成效。
在我们坚持不断改革提升的时我们发展出一系列适应市场需求以及更让顾客满意的产品。
除了领先产品：超声波雾化，雾化装饰台灯、水底灯、魔术闪蛋，我们还会有更多的新系列产品呈现给您，例如：声控音乐喷泉，小园林假山灯、石头喷泉。
在附件中附有关于超声波雾化器以及雾化装饰台灯的报价和产品海报和介绍让您参考。
由于我们的产品目录很长的，所以我先发一部分让您参考一下。
请您先登陆了我们的网站然后如果发现对其他产品有兴趣而没有报价的话，请您通知我。
价格是基于：FOB 中国佛山三山港最少量（MOQ）：300-500个（不同的货物有不同的最少量）付款方式：样品费用100%T/T预付；30%T/T预付订金和70%T/T运费。
发货时间：在收到银行的汇款后的18-25天内，要由数量和所选择的产品来决定。
全部的产品都有1年的质量保修期（除少数产品为半年外）。
在一般的情况下，如果是质量问题我们会在一年内为您更换或者补给配件。
但如果在运输途中损坏而或非正常操作导致不能正常工作，则请恕不能保修。
我们所有的工程师和技术员都有最少5年的领域经验，我们的总经理也是这方面出色的工程师。
我们有严格的监控体系在生产和包装流程，所以我们保证我们可以提供高质量产品和有竞争力的价格给客人。
由于这是我们的第一次合作，所以我们也希望可以更详细地了解贵公司的资料以便我们提供更好更细致的服务，例如您们公司的网址等。
这样我们也可以提供给您更好的更适合给您的建议。
实际上，我们有两款较通用的带12颗LED自动七彩变色的雾化器供配套雾化灯使用，它们分别是P01A12-1和U01B12。
这两个型号的雾化器在材料及应用上有所不同，具体的区别点请见如下：1．P01A12-1雾化器我们的定位是经济性雾化器,所以当我们的产品配套这个型号的雾化器时我们将为雾化灯配套24V/500MA的变压器(配音乐喷泉时为24V/1000MA)。
开发信范文
开发信范文
尊敬的先生/女士，
我是XXX（你的名字），写信是希望能够与您共同合作开发
一项新的产品/项目。
我了解到贵公司一直以来在市场上的领
先地位，因此相信我们的合作将会取得巨大的成功。
经过仔细的市场调研和分析，我发现市场上存在着一种巨大的需求，并且没有一个有效的解决方案来满足这个需求。
在我看来，这是一个巨大的商机，我们可以一起开发出一个独一无二的产品，满足市场的需求，并赢得更多的客户。
我非常了解您公司一直注重品质和专业性。
我相信我们可以在合作中互相学习和借鉴对方的经验和优势，共同创造出一款高品质、专业可靠的产品。
我希望能够与您进行进一步的讨论，确定合作的具体细节。
我非常期待能够共同开发这个新项目，并取得双赢的成果。
如果您对我的提议感兴趣，我将非常乐意提供更多的详细信息。
请您回复此封邮件，我们可以进行进一步的讨论。
谢谢您抽出宝贵的时间阅读我的信件，期待您的积极回音。
祝好！
XXX（你的名字）。
新手如何写好开发信（实例篇三）
新手如何写好开发信（实例篇三）转载只为了让更多的人看到！…… 呵呵，有点不懂的，想请问一下lz，假如找你这么办的话，那客户在中国的供应商会帮你把样品放到货柜里，发给客户吗？因为他的供应商肯定是你的同行，你们就是竞争对手。
你不怕热包子打狗有去无回吗？其实老外通常还是诚实的，只要你能为他着想，他通常是知道的。
而他的供应商即便跟你是同行，在这种情况下，也不便暗中动手脚的，其实大家的目的一致，都是为了赚老外的钱，没错吧？而且你的样品既然放在他的柜子里出，即使是类似的产品，但绝对不会一模一样的，否则老外自己都会考虑到这个问题，需要避忌的。
很多时候是我们想太多了，大部分人我相信还是诚实得。
有竞争是正常的，竞争对手可以用各种手段来对付你，甚至可以和你拼价格，但是他只能明着来，如果暗中捣鬼，一旦让老外知道，那肯定是适得其反，大部分聪明的供应商都知道怎么做的。
楼主的贴太实用了，如果LZ出书的话，我一定要买。
附上我的开发信，请楼主指点Dear Sir or Madam,Are you interested in saving some money on importing any of the following?:- High quality thickness planer- Bench planer- Combined planer & thicknesser- Woodworking machinesAll of our products are very affordable as a result of being produced in special economic development regions of China and we are more than happy to help you with the import/export process too!My contact details are below, and I would be glad to hear from you.Kind regards,Kevin ZhuSales Executive朋友过奖了！感谢大家的夸奖，受宠若惊。
外贸老鸟帮新人点评、修改的3个开发信案例！
外贸老鸟帮新人点评、修改的3个开发信案例！案例1：一个新手给我的开发信原件：Dear Sirs,Have a good day!This is Sam from ABC factory producing Gloves. I am gald to know that you are a leading wholesaler of gloves. Hope to establish a good business relationship with you.点评：这个开头有点平淡。
没能让客户立即感受到同你做生意有什么好处，或者建立客户同这封邮件的关联。
Our factory is one of the biggest glove factories in China with already 10 years’ history. We can provide you good quality gloves with good price and service. We have a lot of advantages for all kinds of Glove styles, Ladies, Men’s, Kids. Attached are some pictures of our products and workshops for your reference. Please check and let me know what kind of gloves you are interested, or you can show your styles for our offering.点评：这个公司介绍部分是典型的以product feature来介绍的。
也不能让客户产生关联感，以及给我什么好处。
另外缺少支撑。
人人都会说我是最大的最好的。
也比较平。
We would like to take this opportunity to establishbusiness relationship with you.If you want to know more about us, you can add me on your Skype or E-mail or visit our website as below my E-Business card. Maybe it is a start of our business. If you are interested in our goods, pls let me know . If you will attend the coming Canton Fair at April,2014 , pls don't hesitate to contact me at any time . we will waiting for you there and show our more good samples for your reviewing.点评：有点不够简要，也未能给出充足的理由和动力让客户同你联系。
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(原创)新手如何写好开发信，加大成交率？--附上老外的建议和成交案BY: chenyibing83转自：FOB外贸论坛/thread-2664878-1-1.html很多sales朋友常常抱怨，开发信效果很差，100封里面好几十封退信，剩下的就是石沉大海，难得有一个老外回一句“No, thanks.”就可以让你激动半天。
其实大家有没有想过，这样的做法会严重挫伤自己的积极性。
可以试想一下，当你一天坐在电脑面前12个小时，从google和各种黄页搜索到客人信息，一封一封开发信发出去，晚上满脸疲惫的回家，等第二天满怀希望上班的时候，邮箱里爆满各种各样的退信，你是什么感受？我以前也是做业务的，当年大学毕业后从业务助理、跟单做起，后来做sales和sales manager，PA to director，一直到现在做buyer，中间换了几份工作，也经历过大部分朋友所经历的各种问题。
我当时也有这么一段时间，没日没夜地发推销信，找新客人，无休止地报价，但效果甚微。
后来跟很多不同的客人熟识了以后，私底下聊起才发现，当初的开发信写的是大大有问题的。
很多老外也是做sales的，也会写开发信，为什么成交率比我们高很多？即使不说成交率，回复率也大大高过我们？很多刚毕业的朋友们都是学国贸专业出来的，一般都学过外贸函电这门课，老师们反复教你们怎么写商务信函，怎么回询盘等等，其实这些教材几乎都是学院派人士编的，不是老掉牙过时的东西，就是和现实基本脱节的。
很多老师一辈子都呆在学校里，连外贸都没做过，你怎么能指望从他们这里学到写商务信函的精髓？真正的好的email，必须要模仿老外的行文方式，尤其是英语为母语的客人！即使你的邮件写得四平八稳，语法精到，整篇下来没有任何错误，在大学里可以拿满分作文了，可客人收到以后，还是怎么看怎么别扭。
我觉得，你给客人写邮件的时候，必须要忘记中国人的行文和思维方式，要按欧美人的习惯去思考问题和写邮件，这样才能让客人把你当成同类。
到那一天，你随便写一封邮件，当大部分人都看不出这封邮件出自一个中国人之手，你就出师了！我先列举一些大部分朋友写email时常范的错误，大家可以看看，对比一下自己，其中的几条是自己也会有的？接下来再讨论开发信怎么写。
呵呵。
1）邮件写得过长。
客人的时间很宝贵，每天要收到数百封邮件，你想想，一个不认识的人发了一封又长又臭的邮件给你，英语表述又不好，还加了好几M的附件，你会不会认真去看？而且很多老外的时间观念很强，每天都有几块固定的时间用来处理email，很多长篇大论的邮件，只要不是他的熟人发的，一般会被直接删除，或者是把你的地址设为垃圾邮件。
我问过很多西欧客人，他们一般处理每一封邮件的时间是2-3秒，也就是大致扫一眼，重要的邮件，一般马上仔细阅读并回复，不是太重要的，会在outlook里标注上要处理的具体时间，然后从inbox拉到相应的子目录里。
换句话说，只要客人的邮箱地址是对的，也是你要找的right person，你的开发信只能停留在他眼前2-3秒，就是决定命运的时刻了。
这种情况下，试问你敢不敢把邮件写得很长？2）没有明确的主题。
一个不明确的主题，会让客人根本没兴趣去打开陌生人的邮件。
这个就需要经验了，内容要言简意赅，直接吸引客人通过主题去点开邮件，目的就达到了。
至于他看了以后有没有反应，就要看实际情况和你内容的功力了。
有些人写邮件会这样设置主题：“we are the manufacturer of lights”，又或者“need cooperation”，或者“Guangdong *** trading company ltd”，或者“price list for lights-Guangdong *** trading company ltd”等等，一看就知道是推销信。
当你一个礼拜就收到一封推销信，你可能会有兴趣看看，但是如果你一天收到N封推销信，估计就会很厌烦，直接删掉算是客气的了。
所以如何把主题写好，让客人知道这是封推销信，还是要忍不住打开看看？就要根据之际情况来判断了。
举个例子吧，假设我是做太阳能灯的公司DEF Co. Ltd，目前公司最大的客人是美国的Home Depot，尽管可能是通过贸易商做的，不是直接合作，但是完全可以当作一个开发新客人的筹码！如果我要写一封开发信给美国的ABC inc（这个名字是我编的），我从google上了解了一些这个公司的信息，知道他们是美国的进口商，有做太阳能灯系列，希望能试着开发这个客人，我一般会这样写主题，“Re: ABC inc/Home Depot vendor-solar light/DEF Co., Ltd.”其中，ABC inc代表了客人的公司名，你在写给他的主题上首先加上他公司名，表示对他们公司的尊重；Home Depot vendor-solar light明确表示你是北美第二大零售商Home Depot的太阳能灯供应商，既表明了实力，也勾起他的兴趣；最后的DEF Co., Ltd.代表自己公司。
这样一来，假设你找对了人，这个正是ABC公司太阳能灯的buyer，又或者是他的某一个主管，突然某一天收到这么一个主题的邮件，哇，home depot的供应商找上来了，太棒了，应该看看是不是有合作机会，是不是比原有供应商更好？他打开邮件的概率会非常非常大！再说了，这个主题设置的还有一个好处，就是客人即使暂时不回你邮件，只是放在收件箱里，但是将来某一天他突然想让你报报价，很容易就能找到这封邮件！只要关键词输入home depot，保证一下子就找到。
3）长篇大论的公司或工厂介绍。
我现在做buyer，也会收到工厂和贸易公司的推销信。
贸易公司还稍微好一点，很多工厂的业务员，开发信实在写得不咋地，简直可以说是惨不忍睹，既浪费客人时间，也浪费自己时间。
我经常会收到类似的邮件：“我们是某某照明灯具厂，地处美丽的长江三角洲东南，交通便利，风景优美，离上海和杭州仅仅2小时车程，我们公司成立于2002年，具有丰富的太阳能灯生产和开发经验，享誉全球，我们工厂获得ISO9001：2000质量体系，严格按照5S 管理，真诚欢迎您来我厂参观拜访，希望和您建立起长久的业务关系，我们以真诚和服务赢得客户……”诸如此类的话，客人会看得很不耐烦，即使你是一个很好的公司或很好的工厂，第一次就收到这样一封邮件，任谁都会感到厌烦的。
有朋友会反问，那是不是完全不写呢？我的回答是，也不一定，要看具体情况。
如果你的公司有突出的优势，可以写，但是最好一笔带过就可以了。
可以这样写：We supply solar lights for Home Depot with high quality and competitive price. Hope to cooperate with you!简单一点，一两句话点到重点，调起老外的胃口，让他反过来问你各种问题，你的目的就达到了。
做业务久了你就发现，很少有客人每封邮件长篇大论的，即使有，也是极少数的特例，或者是要确认一些细节之类的。
4）爱炫耀英文水平。
以前有个助理，英语八级，刚毕业的学生，要她给老外写email，总是喜欢把文字写得很出彩，各种语法从句层出不穷，还喜欢用冷僻词，让人理解都需要老半天。
如果是英语为母语的客人或者德国、北欧这些英语很棒的客人还好一点，如果你写给韩国人日本人中东人法国人，那就要他们老命了，看一封邮件还得用上字典或翻译工具，还是半懂不懂，你说客人会对你印象好么？丘吉尔讲过一句话，具体的内容我忘了，大致的意思是，真正的高手，你要把最复杂的东西用最简单的文字表达出来，全部用最简单的句子，最简单的词汇，让小学生都能看懂。
其实把简单的东西复杂化很容易，把复杂的东西简单化就不容易了，需要多学多模仿客人的邮件，用最简单的词汇来表达你要表达的东西。
外贸函电的精髓就是，“简单简单再简单”，能用一个词表达的绝对不用两个词或短语，能用一句话写清楚的，绝对不写两句。
谁能用最少的句子表达同样的意思，那就是最厉害的！举个例子吧，我以前招助理的时候，会考他们的email水平，我把中文意思告诉他们，然后让他们用英文来模拟一封邮件。
内容很简单，写一封邮件告诉客人Mike，上次收到的样品已经寄给工厂了，但工厂说材料不是ABS，而是PP，价格他们需要重新核算，但近期内原材料涨价，希望您能尽快确认，我们好采购原材料并安排生产。
第一个应聘者是这样写的：Dear Mike,This is Jenny from EDF Co. Ltd. We're so pleased to receive your samples. I already sent them to our factory last week, and was informed the real material is PP, not ABS as you mentioned last time. What's the matter?I'll give you reply as soon as we get the offer from the factory. It will take several days. Please be more patient. But they also told me, the raw material increased these days. Could you please confirm the price quickly after you get it? We'll purchase the raw material and do the production immediately!Looking forward to your reply. Thank you!Best regards,Jenny这封邮件写得好么？老实说还可以，虽然主动语态和人称多了点，但是内容都点到了，表达也算通顺，用的词汇也都是挺简单的，不难懂。
但是不是有点啰嗦？如果能简单一点，是不是更好？我们看看第二位应聘者写的email：Dear Mike,How are you?We received your all samples. The factory checked the details, and found the material was PP, not ABS as you told.Please give them some more time to re-check the price, because the material is different from the past orders. However, the material was increased very quickly! Therefore, please kindly place the order soon if the price is ok for you! We'll do production asap.Thank you in advance!Kind regards,Tommy这封呢？我个人觉得比上一封号一点，毕竟主动和被动语态结合，“We”只出现了一次，不算太枯燥。