东丽碳纤维增强复合材料的战略Toray’s Strategy for Carbon Fiber Composite Materials

Industrial Use
Aerospace Sports
0 1970
Main Application Remarks
1975
1980
1985
1990
1995
2000
2005
2010
2015
2020
Limited Field
Fishing rods Aircraft secondary structure High Quality
Foundation Businesses
Sustainable Growth
Promote advancement of foundation businesses
IT-related Products, Carbon Fiber Composite Materials Strategically Expanding Businesses ① Focusing on growing markets (IT, automobiles, aircrafts) ② Prioritizing allocation of managerial resources Positive expansion as profit driving businesses Life Science, Environment (water treatment) Strategically Developing Businesses Nurturing the next profit base beyond 2010 ① Intensive allocation of Strategically managerial resources developing and ② M&A and strategic alliances with expanding external parties
(1) Business environment and market structure
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5
பைடு நூலகம்
Business environment of Carbon Fibers
Global Warming
Thousand Tons / Year
Tennis racket and Carbon Golf Shaft Boom Selected for primary structure of Airbus A320 Selected for second structure of Boeing 757 & 767 Selected as a material for Satellite Development of Golf Shaft and Fishing Rods Selected for second structure of Boeing 737
Strict exhaust gas regulations high consciousness of energy saving
Clean Energy
Wind Power Natural Gas
Energy Saving
Weight saving (Aircraft, Automobile)
Inflation of oil prices
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Carbon Fiber Market transition
140 120 100 80
Expansion
Thousand tons / year
Full-scale expansion
Carbon Fiber Composite Materials Others
Consolidated Operating Income
180 160 140 120 100 80 60 40 20 0 (B Yen) FY2006 Around FY2010 84.3 118.0
Carbon Fiber Composite Materials 150.0 Others
Expansion
（1994－2003)
Selected for primary structure of Airbus A380 Recession of aircraft industry September 11 Expansion of communication satellite Full-scale expansion in industrial application
Corrosion-resistance High Modulus Radiolucency Electromagnetic Shielding, etc.
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Medical Equipment
Full-scale increase in Aircraft and Automobile Large aircraft program Wind blade Automobile, Oil mine Variety in molding method Recycle of Carbon Fibers 7
2002 April
2004 April
2006 October
Around 2010
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Basic Strategies (by Business Category)
Fibers & Textiles, Plastics / Chemicals ① Developing global operations ② Promoting “New Value Creator” ③ Developing downstream and processing business ④ Expanding advanced materials (automobiles, environment/energy, etc.) Establish stable profit base
Long-term Corporate Vision and Positioning of Carbon Fiber Composite Materials Business
Project Innovation TORAY 2010 (IT-2010)
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1
Road map to IT-2010 and Targets in IT-2010
After achieved NT reforms, Toray Group launched Project “Innovation TORAY 2010 (IT2010)” in October 2006 in order to challenge for further growth through Innovation. April 2002
Dramatic expansion
Energy
60 40
Environment
Industrial Use
Safety
20 0 2000
Aerospace Sports
2002 2004 2006 2008 2010 2012 2014 2016 2018 2020
Full-scale Expansion
Rapid Expansion
（2004－2011)
Full-scale expansion in automobile application Launched Boeing 787 project
（2012- )
140 120 100 80 60 40 20
Increase in application
Increase in Industrial Use Tennis rackets Pressure vessel Golf Shafts Machine parts Aircraft primary structure Engineering, Marine Increase of product type Cost reduction Progress in molding Large scale technology structure
Goals in and around 2010 Net sales ¥1,800 billion Operating income ¥150 billion Operating income to net sales ratio 8.3% ROA:8% ROE:11%
Toward a Global Top Company of Advanced Materials
Improvement of fuel efficiency Shift to alternative energy
Diversification of energy
(Uranium concentration)
Atomic Power Generation
Deep water oil mine
Needs for Highperformance Materials
<3rd IT-2010 Strategy seminar (Carbon Fiber Composite Materials) Presentation>
Toray’s Strategy for Carbon Fiber Composite Materials
April 11, 2008 Toray Industries, Inc. Senior Vice President Masayoshi Kamiura
1,800.0
160.0
1,546.5
68.6
32.0
102.4
18.1
4%
9%
18%
21%
4
Copyright 2008 Toray Industries, Inc. All Rights Reserved
Strategy for Carbon Fiber Composite Materials
PC Casing
6
Carbon Fiber Market transition
Introduction
（1971－1983)
Growth
（1984－1993)
Recession of aircraft industry Selected for primary structure for Boeing 777 c
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Positioning of Carbon Fiber Composite Materials Business in IT-2010
Consolidated Net Sales
2,400 2,100 1,800 1,500 1,200 900 600 300 0 (B Yen) FY2006 Around FY2010 1,477.9 1,640.0
NT-Ⅱ
「Offensive management postures」 - Establish foundation for further growth Achievement of ¥100 billion in Operating Income
IT-2010
「Management based on Innovation」 - Challenges for further growth -
Long-term Vision
April 2006
AP-New TORAY 21
Mid-term Business Strategies
AP-Innovation TORAY 21
NT21
「Corporate Structure Reinforcement defensive management postures」 - Breakaway from Crisis -