大学生餐饮调查市场调查总结ENGLISH

武汉船院大学生餐饮调查市场调查总结

Wuhan ship survey of college students' catering market research summary

作者：浪迹克纽斯时间：2011年10月16日

Author: roaming g, new time: on October 16, 2011

调查背景

Research background

随着高校的学生人数不断增长，消费水平不断提高，对餐饮的样式、营养等方面的要求日益提高，传统的大学食堂已不能满足大学生餐饮需要。这为既为高校周边的快餐店、饮食城的发展提供了商机，又满足了大学生的需要。

With the growing number of students, consumption level increases, food, nutrition, and the style of the requirements of the increasing, the traditional university dining room already cannot satisfy college students need food. This not only for colleges and universities around the city of fast food, diet provides business opportunities, and meet the needs of the college students.

调查目的

objective

通过此次调查来发现学校周边餐饮业经营状况，总结和分析调研的情况来发现餐饮业商机，开一家适合学生的餐厅！

Through this investigation to find the school peripheral catering management state, the summary and analysis of investigation to find the restaurant industry business opportunities, to open a suitable for students of restaurant!

方法：发放电子调查问卷

Methods: issuing electronic questionnaire

地点：学校周边

Location: school peripheral

时间：2010.1010—2010.1016

Time: 2010.1010-2010.1016

调查对象：在校学生为主，校外人员少量

Respondents: students give priority to, a small school personnel 调查对象的选择(抽样方法)：随机发放ip地址、链接等

The choice of subjects (sampling method) : random issue IP address, links etc

调查方法: 定性,定量

Survey methods: qualitative and quantitative

样本总数：15 份

Total number of samples: 15 copies

原始数据来源：/report/1031281.aspx

The original data sources:

/report/1031281.aspx

调查分析

Investigation and analysis

数据与分析：

Data and analysis:

第2题您的性别：[单选题]

The second question your gender: [single topic selection]

本次调查对象为在校男女大学生，通过图表得出我们的性别比例较适中，并不能准确反映我校男女比例，我校男女比例悬殊，因此此结果只能作参考。

This survey for the female and male college students in school object, through the chart that our sex ratio relatively moderate, and was not accurate in reflecting the sex ratio in our school, our

school proportion between men and women, so the results only for reference.

第3题您的年龄段：[单选题]

The third question your age: [single topic selection]

学校学生你俩的集中在15—25岁，因此开餐饮店时要考虑年轻，时尚，有特色，有创意等特点。School students both of you focus on 15-25 years of age, and therefore open restaurants should consider when young, fashion, distinctive, creative etc. Characteristics.

第4题您目前从事的职业：[单选题]

Number 4 in your current career: [single topic selection]

除少量校外人员外，主要是大学生客源。

With the exception of a few people outside, the main customers are college students.

第5题您目前的月收入：[单选题]

Question 5 above your current income: [single topic selection]

第6题您每月在外用餐的餐费大约多少? [单选题]

6 a month you dine out of the meals around? [single topic selection]

童鞋们就餐各个区间段不等，大于150元居多。因此消费能力非常可观。

The children all interval period dining differ, more than 150 yuan in the majority. So consumption ability is very considerable.

第7题您一般用餐花费的时间是[单选题]

Question 7 you generally have dinner time is devoted [single topic selection]

大步分学生都不愿意等待超过30分钟以上，因此开餐饮时，时间的把握非常重要，特别是用餐高峰期，尤其考验餐馆的接待能力。