Unit 1 Intercultural Communication PPT课件

• Presence: Presence in class is a must. Role-calling will be done
from time to time. 1/3 of absence means
automatically failure
in this course.
• Practice: Practice communicating with English-speaking people whenever the chance comes and write down your experience of
Intercultural Communication: Theory and
Practice
跨文化交际教程
北京大学出版社
Intercultural Communication: Requirements of this course
• Previewing: Preview the text before coming to class.
1. Cross-Cultural Awareness
• What is cross-cultural awareness? • Cross-cultural awareness is the ability to
understand cultures—your own and others’—by means of objective, non-judgmental comparisons. It is an appreciation for, an understanding of, cultural pluralism—the ability to get rid of our ethnocentric tendencies and to accept another culture on its own terms. Many cross-cultural interactions go sour due to a lack of such an awareness.
Examples of Different Cultures
Regarding Beauty
• Ideas of what is beautiful differ from one culture to another. The Flathead Indian of North America used to bind the heads of babies between boards so they would have long sloping foreheads. In the Flathead culture, long sloping foreheads were beautiful. Other cultures might think that they are strange-looking and unattractive. Many people cut scars into their bodies or tattoo themselves so that others in their culture will think they are beautiful. Objects are inserted in holes in the nose, lips, and ears in a number of different cultures in many twentieth-century societies, rouge, lipstick, eye shadow, perfume, and hair spray are all used to increase attractiveness.
Why do we study a foreign language?
• We study a foreign language in order to communicate with people who have learned their native language not in a classroom, but in natural, everyday interactions with people and situations in their culture.
Why do we learn a culture when learning to communicate?
• Culture and communication are inseparably linked. Culture gives meaning and provides the context for communication, and the ability to communicate allows us to act out our cultural values and to share our language and our culture.
Cultural Shocks
• Our own culture seems very natural to us. We feel in our hearts that the way that we do things is the only right way to do them. Other people’s culture often makes us laugh or feel disgusted or shocked. We may laugh at clothing that seems ridiculous to us. Many people think that eating octopus or a juicy red piece of roast beef is disgusting. The idea that a man can have more than one wife or that brothers and sisters can marry each other may shock people with other cultures.
What is “ethnocentrism”?
• Using our own culture as the standard by which to judge other cultures is called ethnocentrism. Although unintentional, our ethnocentric ways of thinking and acting often get in the way of our understanding other languages and cultures.
Examples of Different Cultures
Regarding Death
• When people die, different cultures dispose of their bodies in different ways. Sometimes bodies are buried in the ground. In many cultures in the past, people were buried with food, weapons, jewelry, and other things that might be useful in the next life. For example, the ancient Egyptians buried people with little human figures made from clay. This clay figures were supposed to work the death person in the other world. A religious group called the parses exposed their dead on platforms for birds to eat. Some people practice a second burial. After the bodies have been in the earth for several years, the bones are dug up and reburied, sometimes in a small container.
Why Learn Cross-Cultural
Communication?
• The world is moving closer to being more global. People from diverse cultures are coming into contact with one another. We face the challenge of communicating effectively with people who have culturally based values, which emphasize their communication preferences. Advances in cross-cultural communication research are very important not only to help people of different cultures feel comfortable with each other but also to avoid misunderstandings that may result in negative stereotypes or premature judgments of “the other” speaker regardless of nationality or culture.
文化我们永远是瞎子。 • Each of us is born into a culture that teaches us a