chapter 3 summary
(将下列每段英文翻译成中文)
Translation ( Translate each of the following passage into Chinese )翻译(将下列每段英文翻译成中文)Chapter 1 Summary 蔡信杰03391004 陈彬033910051,Public finance ,also known as public sector economics or public economics, focuses on the taxing and spending activities of government and their influence on the allocation of resources and distribution of income.财政学,即公共经济学,焦点是税收和政府支出以及它们在分配资源和分配收入上的影响。
2,Public finance economists analyze both actual policies and develop guidelines for government activities . In the latter role, economists are influenced by their attitudes toward the role of government in society.财政学同时为政府行为分析现有方针和发展知道思路。
在未来作用中,经济受到在社会中有利于政府的关注者的影响。
3,In all organic view of society , individuals are valued only by their contribution to the realization of social goals. These goals are determined by the government.在一种有机的社会观中,个别价值只是由它们对实现政府目标所做出贡献来评价的。
HotEssay分享Summary怎么写
HotEssay分享Summary怎么写Summary主要是指文章的提要(或简介),既然称之为提要,即包含提炼和要点两个方面。
在科技文献和教科书中,提要强调对研究课题内容的概括,比如实验内容、目的、研究的展望等方面的简述。
提要对字数的要求比较灵活,可长可短。
既可以图文并茂,也可以广征博引。
既可放在文前,也可以置于文后。
Summary一般在完成完成后再写作,主要目的是帮助了解文章。
在写作上,Summary要求简洁且有概括性。
下面我们就详细分析下Summary怎么写。
一、Summary写作要点1.Summary写作要点:不要将举例、说明或其他不重要的以及不必要的细节写进概要里。
长度:是原文的1/4或1/3、全面:用自己的话将内容要点以精简的方式写出来。
准确:要点写作注意是写原作的观点和态度。
连贯:与只列举重点词或词组的描述不同,概要写作以段落为单位,过渡词的使用不可或缺,这样的结构让文章读起来更通顺。
Summary写作要点:Book Summary是国外很多老师在布置Book Review或者Book Report作业的时候经常会写到。
这里就给大家说说这Book Summary该如何去写。
当留学生们读完了老师要求读完的书或者文章之后就可以开始写作业了,用自己的话来讲述这本书或者这篇文章的基本内容,比如主角都有谁,事情在哪发生等等。
假如来到了一家书店或图书馆,即便你忘掉了书的名字,只要回忆出足够的信息,就可以请店员或图书管理员帮助你找出目标书目。
所以简单总结的话,故事梗概写作要不蔓不枝、扼要贴题。
概要内容要有核心要素及简要情节介绍,要点全且不失语境;开门见山地点明故事的中心思想,删除细节,只留主要观点。
3.Chapter Summary的写作要点:Chapter Summary也就是章节概述,那么我们该如何定义Chapter Summary呢?章节概述就是一本书主要内容之精华,讲述故事的重点,点明首要角色、次要角色,写清故事发生的地点。
简爱英文章节概括及读后感
<Jane Eyre>Chapter1Summary:Jane Eyre was always ill-treated at Gateshead Hall where her aunt, Mrs. Reed and her cousins-Eliza, John and Georgiana lived. Once, she was reading on the window-seat behind a curtain. John came and drove her away. To her anger, she defended herself, but her aunt came and commanded to lock her in the red-room.Feelings: I feel really bad for Jane as a child at her age. Imagine if I were her at that time, I may give myself up and die early. Even if facing such bad situation, she still loved reading. I admire her very much.Chapter2Summary: Jane was dragged away by two servants, Bessie and Miss Abbot, and locked in the red-room. It was the place where her Uncle Reed died. Thus, the whole atmosphere reminded her of ghosts. She couldn’t stand it anymore and passed out.Feelings: I can’t help feeling that Jane was suffering some kind of mental disease because her aunt and cousins’ attitude towards her. Poor little child! I hope some time in the future it can be healed.Chapter3Summary:The doctor Mr. Lloyd came to see if Jane was OK. He asked her whether she would like to go to school or not and that was all. Meanwhile, Miss Abbot told Bessie about Jane. Her mother was Mr. Reed’s sister. She married a nearly penniless clergyman, and her father was furious and had nothing more to do with her. They went away to work among poor people, caught typhoid, and died when Miss Jane was a baby, so she was sent to Gateshead Hall. Bessie felt sorry after hearing these.Feelings: Jane was sure unfortunate, but to some extent, she was really lucky. She had someone like Bessie who cared about her. I think Jane will start a new life at school.Chapter4Summary: Jane was introduced to a school’s headmaster Mr. Brocklehurst. Her aunt talked bad about her to that tall, grim man, which means her school life didn’t have a good beginning.Feelings:I just feel sick for Mrs. Reed’s behavior. One cannot judge others no matter what, let alone she was Jane’s aunt. What she had done could probably destroy Jane’s whole life!Chapter5Summary:Jane arrived at a school at Lowood. The living condition there was really poor. Girls there only had a little food to eat and some of it couldn’t be called as “food”. But there was a teacher called Miss Miller who cared about the girls, ordering extra bread and cheese for them.Feelings: I wonder why on earth there was a school like that in the past. What kind of parents would send their children to hell on earth? I am worried about Jane right now.Chapter6Summary:Helen was a friend of Jane when she was at school. There was a teacher called Miss Scatcherd who was always directed against Helen. She scolded Helen whenever she had a chance. But Helen was pretty positive towards these. She believed that since life was short, we should be happy.Feelings: Helen had a strong character as a kid. I think that must due to her early experience as an orphan. She could face anything peacefully. Many adults can’t do that in my opinion.Chapter7Summary: Mr. Brocklehurst announced to all the girls in the school that Jane was a liar and he warned them against her. But Helen trusted her and gave her courage.Feelings: It’s rude to say bad things about others no matter in front of them or behind their backs. Mr. Brocklehurst’s behavior can be really hurtful. Chapter8Summary:Miss Temple was another person who chose to believe Jane. She asked Mr. Lloyd whether Jane’s side of story was true. As Mr. Lloyd convinced Jane’s word, Miss Temple announced to the school that Jane was innocent of Mr. Brocklehurst’s charges against her.Feelings: Miss Temple is that kind of person who gives you a light of hope when you are truly down. It’s a great luck to have such a person be your side and support you. I think Miss Temple will influence Jane throughout her lifetime. Chapter9Summary: Typhoid fever struck Lowood when spring came. Thus, many of the students were kept apart. Helen was also ill, not typhoid but with consumption. Knowing Helen might die soon, Jane couldn’t help tiptoeing to the room Helenstayed in to be with her as her last company. They spent a night together and Helen died in Jane’s arm during her dream.Feelings:Helen’s death was a great loss for Jane in my opinion. But anyhow, Helen’s spirit leaves a deep impression on me, and I believe, on everyone who has ever read this book.Chapter10Summary: Soon after the typhoid, there was an inquiry, which brought to light the truth about Lowood with its wretched clothing, poor food, and bad conditions. Lowood was put into the care of kind and sensible trustees, and both diet and clothing improved. After six years of study there, Jane became a teacher. After her tutor both in study and in life, Miss Temple, get married and left, Jane decided to leave as well. On her last night at Lowood, Bessie visited her with her son Bobby. She brought the news about Gateshead to Jane.Feelings: It’s time for Jane to find a new place to go. She had been at Lowood for so many years and she should search for some new opportunity and start a new life at Thornfield Hall.Chapter11Summary: On arriving at Thornfield Hall, Jane met the house keeper Mrs. Fairfax and her student Adele whose guardian was Mr. Edward Fairfax Rochester, who was also the owner of the house. She also met a solidly built servant called Grace Poole.Feelings: I guess Jane can live an at least comfortable life here at Thornfield Hall since nobody is after her. Jane’s bright new life starts right now.Chapter12Summary:Jane met Mr. Rochester on her way to post a letter. Mr. Rochester sprained his ankle in the lane.Feelings: It’s a pretty strange way to meet your employer the first time like that.I bet there would be interesting stories between them.Chapter13Summary: Adele was having a lot of trouble concentrating when she knows Mr. Rochester was downstairs—she kept trying to sneak downstairs to see him or to guess what presented he might have brought her. Mr. Rochester and Jane talked about Jane’s early experiences and Mr. Rochester called Jane as elf. Thus, Jane considered Mr. Rochester changeful and abrupt.Feelings: I kind of feel the same as Jane did. How could an almost stranger say such rude thing during our first chat? If I were Jane, I might be really angry.Chapter14Summary: One evening, Rochester sent for Jane and Adele after dinner. Suddenly, because she was staring at him, Rochester asked Jane if she thought he’s handsome. Without thinking, she gave an honest answer: no. Rochester told her that he’s feeling chatty tonight, and order ed Jane to chat with him about something. While Jane and Rochester had been talking, Adele had run out to try on one of the dresses that were among her new presents from Rochester. When she comes back and frolics around in the dress, she looks just like her mother. Feelings: I don’t know why but I just feel that the whole conversation between them is super intense and kind of awkward to me...Chapter15Summary: One day when Mr. Rochester and Jane were wandering in the garden, Mr. Rochester talked about Adele’s mother, Celine Varens. That evening, Jane finds Rochester asleep in his bed with the curtains and his bedclothes on fire, and she puts out the flames and rescues him.Feelings: I feel like the relationship between Jane and Mr. Rochester is changing-I see something about love.Chapter16Summary:Mrs. Fairfax told Jane that Mr. Rochester was taking a trip to Mr. Eshton’s house which was filled with girls who were fond of Mr. Rochester, especially Blanche Ingram, Lord Ingram’s daughter. After hearing this, Jane was pretty sure that Mr. Rochester would not be with her no matter what, so she became really sad.Feelings:I don’t think Mr. Rochester is that kind of guy who only cares about money and beauty to be honest. And if he has feelings for Jane, he may marry her. Chapter17Summary:Everyone spends the three days making frantic preparations for all the guests. When they rode up, some in carriages and some on horses, a beautiful woman in a purple dress was riding beside Rochester. It’s Blanche Ingram! The visitors enter, and Jane sat with Adele, half-listening to their noise and trying to keep Adele from running down and bothering them. Blanche and Rochester sang a song, and Jane wanted to leave, but she’s mesmerized by Rochester’s voice. As soon as he finished, she slipped out into the hallway. Rochester came out after Jane and asked why she didn’t come and talk to him in the drawing room. He wanted her to come back, but he could tell she’s about to cry, so he let her go. Feelings:Now I am more than sure that Jane was in love with Mr. Rochestercompletely. It’s obvious that Miss Blanche’s heart is not as beautiful as her appearance, so basically Mr. Rochester won’t choose her over Jane.Chapter18Summary: With Rochester absent, a stranger arrived at Thornfield. The stranger, whose name was Mason, claimed to be an old friend of Mr. Rochester’s. Later that day, a strange gypsy woman arrived, offering to tell their fortunes. Blanche Ingram went first. Everyone waited excitedly for her to come back and tell them what the woman said, but when she did come back she said the woman was obviously a fraud. The servant, Sam, told Jane that the gypsy woman said she kne w there’s another single woman in the group, and that she thought that must mean her. Jane’s curious about the woman, so she went to see her and had her own fortune told.Feelings:Though I wonder who Mason was, I’m more excited about the story between Jane and that “gypsy woman”. It could be really interesting!Chapter19Summary: Jane entered the library and saw the old gypsy woman reading a prayer-book by the fire. Her hat and handkerchief threw shadows over her face. The gypsy asked Jane about Mr. Rochester, and when she did n’t say much in response, the gypsy suggested that Mr. Rochester was in love with Blanche Ingram. Jane admitted that the rumor was that Rochester and Blanche were engaged, but corrected the woman on one thing—they were not in love. In a moment, the woman’s voice change d—the old gypsy woman was Mr. Rochester in disguise, and he’s just been mes sing with everyone. She told him about Mason’s arrival, and he’s so horrified that he c ouldn’t even stand up anymore. Then, Jane called Mason to meet Mr. Rochester in the room.Feelings: From this chapter, I’m happy to see that Mr. Rochester loved Jane too and he wanted to see if Jane had the same feelings as he did. From our point of view, they both love each other more than anything. However, Mr. Rochester’s behavior shows that Mason’s presence means somethi ng terrible has happened, or will happen.Chapter20Summary: Everyone in the house is woken up by all the noise. The guests stumble around in the corridor in their robes, but nobody seems to know what’s going on. Jane gets dressed, then sits by the window waiting. Mr. Rochester knocks on her door and asks her to come with him. He sends Jane back to get a sponge and some salts.Rochester tells Jane to stay with Mason and to make sure he stays awake, but not to talk to him at all for any reason. He gives her the sponge, which is bloody now, so that she can tend to the wound a little, too. For along time, Jane stays there, wiping blood, trying to keep him conscious. Rochester says that he warned Mason, and Mason should have listened. Mason says he thought he could have done something to make things better. While Mason is sent away, Rochester and Jane are left alone together outside the house, and he asks her to walk with him in the woods as the sun is rising before they go back to Thornfield Hall.Feelings: Mason is bitten by somebody! Who on earth he is? Why he comes to Thornfield? Who is the person that bites Mason? What’s their relationship with Mr. Rochester? There are still lots of answers to be found.Chapter21Summary: One afternoon, Jane is visited by Mr. Reed’s coachman. He tells Jane that John Reed is dead and that Mrs. Reed had a stroke when she heard. Jane goes in to see Mrs. Reed, who is lying ill in bed. Mrs. Reed is still harsh and bad-tempered, but she does want Jane to stay so that they can talk things over. As she’s dying, Mrs. Reed apologizes to Jane for concealing a letter from Jane’s uncle, John Eyre, which came three years ago. Mrs. Reed lets Jane read the letter, in which John asked where Jane was so that he could write a will making her the heir of his fortune when he died. Then Mrs. Reed admits something else: she wrote to John Eyre and told him Jane died of typhoid at Lowood.Feelings: Mrs. Reed’s behavior crossed the line. No matter what she has no right to conceal Jane’s letter from her uncle. She could treat Jane badly, but when somebody else wants to treat her like his own child, she just robbed her chance away? That’s not what elder people should do to her child.Chapter22Summary: Jane goes back to Thornfield. During the next two weeks, it’s pretty quiet and seems like Mr. Rochester is busy preparing his wedding with Blanche Ingram.Feelings: Sometimes things are not like what it seems to be. I’m sure it is Jane who Mr. Rochester really loves and the bride is going to be Jane instead of Blanche Ingram.Chapter23Summary: Rochester asks Jane to walk with him. Jane and Rochester sit on the bench under the chestnut tree. Rochester asks her to marry him. And of course, Jane agrees.Feelings: Looks like what I guess finally comes true. But everything is just way too perfect…Chapter24Summary: The next morning, Jane is blissfully happy and wonders if this is all a dream. Rochester starts telling Jane about all the fancy jewelry and clothes he’s going to give her. She looks him in the eye, and tells him that, if he keeps decking her out in expensive clothes and jewelry and behaving so badly about it, she’ll never wear anything he buys her.Feelings: The dialogues between them are cute and full of sweetness. They could have a successful marriage.Chapter25Summary:The previous evening, Jane went to bed, but couldn’t sleep. She thought she could hear a weird howling sound in the wind. When Jane woke up, there was a burning candle on the table in her room. Then Jane noticed that her closet door was open and someone was messing with her wedding dress and veil. Jane sat up in bed, shocked: the woman wasn’t anyone she knew at Thornfield, but someone else, a stranger. The stranger was a tall woman with long, dark hair dressed in white; her face was disturbing, with bloodshot red eyes, swollen, dark lips, and thick black eyebrows. The strange woman was wearing Jane’s wedding veil, and, as Jane watched, the woman pulled it off, tore it in half, and trampled on it. Jane asks Mr. Rochester who the woman is. Rochester says that she imagined this nightmarish creature. Jane’s not really satisfied wit h this explanation, but she pretends to be to make Rochester feel better.Feelings: It could be a nightmare even if in dreams, let alone it real happens. That strange woman might be somebody who has a special and interesting identity.Chapter26Summary: It's the day of Jane and Rochester's wedding. It should be the happiest day of Jane's life, but during the church ceremony two men show up claiming that Rochester is already married. Mrs. Rochester is Bertha Mason, the "madwoman in the attic" who tried to burn Rochester to death in his bed, stabbed and bit her own brother, and who’s been doing other creepy things at night. Rochester was tricked into marrying Bertha fifteen years ago in Jamaica. Rochester claims that he’s not really married because his relationship with Bertha isn’t a real marriage. He wants Jane to go and live with him in France, where they can pretend to be a married couple and act like husband and wife. Jane refuses to be his next mistress and runs away before she’s tempted to agree.Feelings: What a mess! I bet that’s not what Mr. Rochester wants and also not what Jane wants. Actually, none of them did anything wrong, but life is life. Chapter27Summary: Jane stays in her room for most of the day with a debate raging in herhead: does she really have to leave Thornfield? Rochester wants Jane to go with him to France and live with him in a villa there as his "virtual" wife. He claims that he’s not really married and that Jane would basically be his wife, not his mistress. Jane realizes that what matters most is her own respect for herself, and that it’s even more important for her to cling to her principles at this difficult moment. Jane wakes up early and packs a few small things, leaving all the presents Rochester bought her.Feelings: God bless Jane! Hope she has made the right choice and will start a new life somewhere else.Chapter28Summary: Jane travels in a random direction away from Thornfield. Having no money, she almost starves to death before being taken in by the Rivers family, who live at Moor House near a town called Morton.Feelings: Jane is not that lucky, she never made it to live a happy life she wants. But she is lucky, too. She has got some warm-hearted people who are willing to help when she is in danger. I don’t know how to express that, but it’s sad to know life isn’t easy at all.Chapter29Summary: The Rivers siblings—Diana, Mary, and St. John—are about Jane’s age and well-educated, but somewhat poor. They take whole-heartedly to Jane, who has taken the pseudonym "Jane Elliott" so that Mr. Rochester can’t find her. Feelings: Jane has friends at her own age right now. They could get along with each other well.Chapter30Summary: Jane wants to earn her keep, so St. John arranges for her to become the teacher in a village girls’ school.St. John gets a letter stating that the Rivers’ Uncle John is dead. Jane watches as all the members of the Rivers family behave somewhat strangely about this—they’re not exactly sad; she’s not sure what they’re feeling. St. John explains that their uncle had argued with their father long before, and that he had a fortune of twenty thousand pounds, but decided to leave all the money to another relative.Feelings: Well, Jane has an uncle whose name is John, and the Rivers happens to have an Uncle John too? That’s definitely not a coincidence. The truth is that the Rivers are actually Jane’s cousin! She has her family right now!Chapter31Summary: Jane moves into her little cottage, which is simple but adequate. St.John tells her about his own experience—a year ago, he thought that he hated being a priest, but then he felt called by God to become a missionary. A young woman comes up and wishes St. John good evening. St. John completely freaks out for a moment, but then calms himself down and turns to talk to her. Jane notices how beautiful the woman is. It turns out that this is Miss Rosamond Oliver, the daughter of the man who’s paying Jane’s salary. Miss Oliver says she’ll come and help Jane out at the school sometimes. Miss Oliver tries to talk to St. John about normal things like a recent dance, but St. John is cold and disapproving.Feelings: I do think St. John is like that kind of crazy man who knows nothing but hi work. He may do harm to Jane.Chapter32Summary: On a school holiday, Jane is sitting alone at home, finishing the picture of Rosamond Oliver, when St. John drops by to bring her a new book to read. When he sees the portrait, he becomes disturbed. Jane asks St. John about the portrait for a bit, and even tually he admits that he knows it’s of Rosamond. She offers to make a copy for him—if he will admit that he wants one. St. John admits that he wants a copy of the picture, but says that it wouldn’t be good for him to have it. St. John pulls a piece of scra p paper over the portrait so that he doesn’t have to look at it anymore—and then he sees something on the paper that really surprises him. Jane can’t figure out what it is, but he tears off a piece and keeps it. Feelings: Clearly Rosamond Oliver and St. John love each other. So I think it’s not worthy of giving up their love and insisting on choosing a missionary’s wife. Chapter33Summary: St. John arrives, even though he had to struggle through the snow. He won’t tell her why he’s there, and he’s behaving really strangely. She starts to worry that he might be a little bit insane. It comes out that Diana, Mary, and St. John are all Jane’s cousins!When Jane’s Uncle Mr. Eyre dies and leaves his fortune to Jane, she shares her inheritance with the other three.Feelings: Jane hadn’t had the feeling of being with true families since she was sent to Gateshead Hall. I’m so happy for her that she finally finds a real home for her.Chapter34Summary: St. John wants to be more than Jane’s cousin. He admires Jane’s work ethic and asks her to marry him, learn Hindustani, and go with him to India on a long-term missionary trip. Jane refuses because she knows she doesn’t love St. John. Jane offers to go to India with him, but just as his cousin and co-worker, not as his wife. St. John won't give up and keeps pressuring Jane to marry him.Feelings:I still can’t understand St. John’s insane behavior. Things end up like nobody is happy.Chapter35Summary:Just as Jane’s about to give in, she supernaturally hears Mr. Rochester’s voice calling her name from somewhere far away.Feelings: I know Jane is meant to be Mr. Rochester’s wife. Even if they are so far away from each other, they can still hear the other’s voice through their heart. Chapter36Summary: Jane arranges a journey back to Thornfield. Jane comes up toward Thornfield walking along the wall of the orchard. She peeks out from around a corner of the wall... and sees a complete ruin. It’s burned down, blackened and collapsed. Shocked, Jane goes back to the inn and asks the host what happened. From him she learns the whole story of what happened: Bertha burned down the house in the middle of the night by setting fire to what used to be Jane’s own bed. Rochester saved the servants and then climbed up to a high wall where Bertha was standing to try to rescue her, but she jumped off and committed suicide. Rochester was blinded and lost a hand when the wall collapsed. Jane asks where Rochester is now, and the innkeeper tells her that he’s at his other hom e, Ferndean. Jane arranges to go there in a chaise right away.Feelings: Oh! Mr. Rochester is disabled right now. I couldn’t help thinking if Jane didn’t leave Thornfield, Mr. Rochester won’t lose his sight and his hand, and they could have live a happy life right now. Is Jane’s decision to leave wrong? It’s not obviously. Maybe that’s what life is like, full of strange combinations of circumstances.Chapter37Summary: Jane goes to Ferndean to find Rochester. When she comes up to the house, she sees him coming out and watches him for a long time without letting him know she’s there.Jane offers to be Rochester’s nurse or housekeeper, convinced that he will immediately ask her to m arry him again, but he doesn’t. Jane insists that R ochester eat supper, which he usually doesn’t. In the morning, Jane comes down to breakfast, and then takes Rochester outside so they can stroll in the wood and meadows. They sit down in a dry place and Rochester asks Jane to tell him where she’s been and what’s happened to her. Rochester laments his blindness and lost hand, but asks Jane to marry him anyway. She accepts gladly. Rochester also tells Jane that, four days before, between eleven and twelve at night, he called her name three times frantically—and he heard her respond. He thinks that perhaps they met in spirit. Jane doesn’t tell Rochester that she heard him call her name and responded to him while she was sitting, miles away,<Jane Eyre> with St. John.Feelings: Just like “No matter the ending is perfect or not, you cannot disappear from my world.” Even though Mr. Rochester loses something, he gains love and that’s the most important thing for him. The story finally comes down to this point and I just wish they can be happy together..Chapter38Summary: They have a quiet wedding, and after two years of marriage Rochester gradually gets his sight back. They also have a son.Feelings: What can I say right now? I’m just honored to see such a romantic life experience of Jane Eyre, who is that kind of women I admire.Question1Mr. Rochester asked Jane Eyre twice to marry him. (In Chapter23 and Chapter37) Jane agreed to both but the first time they didn’t get married successfully because Jane knew about Mr. Rochester had already been married during their wedding. I think the reason why Jane chose to marry to Mr. Rochester even if he lost one of his hands and got blind was when she was away from Mr. Rochester at the Moor House, she realized she really cared about and was deeply in love with him. This time she chose to follow her heart instead of others’ words or judgments. Where there is great love, there are always miracles. Question2•Turning point No.1: when Mrs. Reed sent her to Lowood•Turning point No.2: when Jane met Helen and Temple at Lowood•Turning point No.3: when she left Lowood and started to teach at Thornfield Hall•Turning point No.4: when she fall in love with Mr. Rochester•Turning point No.5: when she knew Mr. Rochester had already been married and decided to leave Thornfield Hall•Turning point No.6: when she found the Moor House as a shelter•Turning point No.7: when she noticed her friends was also her family •Turning point No.8: when she returned to find Mr. Rochester11/ 11。
morphology-syntax-形态学-句法学
Chapter 3&4 summary于梦婷翻译方向班2014417791Chapter 3Morphology --one of the scope of linguistics is instructed in chapter 3. Morphology refers to the part of the grammar that is concerned with word formation and word structure. Different rules apply to classify words.First one is part of speech(词性). Second one is meaning expressed. Third one is different classes.①NounsVerbs ②lexical words(content words)Adjectives ③open class wordsWords can be divided into AdverbsConjunctionsPrepositions ②grammatical words(functional words)Articles ③closed class wordsPronounsLinguists define word as the smallest free form found in language. A free form is simply an element that does not have to occur in a fixed position with respect to its neighboring elements;in many cases, it can even appear in isolation. For instance, The boys left. The plural marking -s is not a free form.The most important component(部分)of a word structure is the morpheme(词素, 形态素)t he smallest unit of language that carries information about meaning or function.Free and bound morpheme MorphemeAllomorphs (语素变体)A morpheme which can be a word byitself is called free morpheme.(自由词素)A morpheme that must be attachedto another one is a bound morpheme.(粘着词素)The morpheme used to express indefiniteness in English has two forms:a before a word that begins with a consonant and an before a word that begins with a vowel. The variant (不同的)forms of a morpheme are called its allomorphs.We can set out to analyze the internal structure of words from three aspects.1、free and bound morphemes2、Root ,affix and stem3、Derivational and infectional morphemesAlthough there are lots of rules of formation ,we can see it morphologically since learning morphology.1、inflection (屈折法) -ing-ed-er-est-‘s-s……2、compounding (复合构词法)3、derivation (派生法)4、conversion (转化法)A morpheme which can be a word by itself is called free morpheme.(自由词素)A morpheme that must be attached to another one is a bound morpheme.(粘着词素) Root is the base form of a word that cannot further be analyzea without total loss of identity. Stem is the main part of a word to which affixes are added. Affix is the collective term for the type of formative that can be used only when added to another morpheme. A derivational morpheme (派生词素)refers to one that creates an entirely new word. It may take the form of prefix or a suffix. -en -ate -ic … An inflectional morpheme (屈折词素)provides further grammatical information about an existing lexical item. English inflectional morphemes are largely in the form of suffix.It refers to the process of adding an affix to a word or changing it in some other way according to the rules of the grammar of a language. Compounding refers to the process of conjoining two or more free morphemes to form a new word. Eg.bittersweet, rianbow … Words may shift from one part of speech to another without the addition of affixes. Eg.n →v to tape … Derivation is an affixational process that forms a word with a meaning and/or category distinct form that of its bases.。
书虫分享年中每一章总结
书虫分享年中每一章总结英文回答:Chapter 1: Introduction.In the first chapter of "Bookworm Shares: Mid-Year Summary," I will provide an overview of the book and its main themes. This chapter serves as an introduction to the entire book, setting the stage for the subsequent chapters.Chapter 2: Character Development.The second chapter delves into the importance of character development in literature. It explores howauthors create well-rounded and relatable characters, and the impact these characters have on the reader's experience. Additionally, it discusses different techniques used by authors to bring characters to life.Chapter 3: Plot and Structure.Chapter 3 focuses on the crucial elements of plot and structure. It examines the various narrative structures employed by authors, such as linear, nonlinear, and episodic. The chapter also explores the different plot devices and techniques authors use to engage readers and create compelling storylines.Chapter 4: Setting and Atmosphere.In Chapter 4, we explore the significance of setting and atmosphere in literature. It discusses how authors use descriptive language and imagery to transport readers to different times and places. The chapter also examines the role of atmosphere in creating mood and enhancing the overall reading experience.Chapter 5: Themes and Symbolism.Chapter 5 delves into the exploration of themes and symbolism in literature. It discusses how authors use symbols to convey deeper meanings and messages. The chapteralso explores the importance of identifying and analyzing themes to gain a deeper understanding of the text.Chapter 6: Writing Style and Language.The focus of Chapter 6 is on the writing style and language used by authors. It examines different writing techniques, such as figurative language, dialogue, and narrative voice. The chapter also discusses how an author's writing style can impact the reader's engagement with the text.Chapter 7: Reader's Perspective.In Chapter 7, we shift our attention to the reader's perspective and the role of interpretation in literature. It explores how readers bring their own experiences, beliefs, and biases to the reading process. The chapter also discusses the importance of critical thinking and analysis in understanding and appreciating literary works.Chapter 8: Conclusion and Reflection.The final chapter of the book serves as a conclusion and reflection on the topics covered in previous chapters. It summarizes the key points discussed and encourages readers to continue exploring and engaging with literature. The chapter also provides some final thoughts and insights on the transformative power of books.中文回答:第一章,引言。
《演讲的艺术》chapter1-5课后summary
Although you will write a complete manuscript or outline of your speech when preparing it, you should deliver it extemporaneously. This means you have rehearsed fully and can present your talk from a brief set of speaking notes. Concentrate on establishing eye contact with the audience and on speaking in a dynamic, engaged tonof voice
The general purpose of your speech will usually be to inform or to persuade. When your general purpose is to inform, your goal is to communicate information clearly, accurately, and interestingly. When your general purpose is to persuade, your goal is to win listeners over to your point of view
查理和巧克力工厂第三章读书笔记英文
查理和巧克力工厂第三章读书笔记英文如果您想了解《查理和巧克力工厂》的第三章的读书笔记,以下是一个可能的英文读书笔记示例:Title: Chapter 3 - The First Golden TicketSummary:In Chapter 3 of "Charlie and the Chocolate Factory" by Roald Dahl, the story takes an exciting turn as the first golden ticket is found. Here are the key points from this chapter:1. Setting:The chapter begins in the Bucket family's small house, where Charlie lives, and later moves to the outside world as news of the golden tickets spreads.2. Introduction of Chocolate Factory:The potential for finding golden tickets leads to the introduction of Willy Wonka's famous chocolate factory. The factory is known for its magical creations and has been closed to the public for many years.3. The First Ticket Found:The excitement builds as the first golden ticket is discovered by Augustus Gloop, a greedy German boy. He finds it inside a Wonka chocolate bar, which causes a frenzy among chocolate lovers worldwide.4. Media Coverage:The news of the golden ticket discovery quickly spreads through newspapers, television, and radio. People everywhere become obsessed with finding the remaining tickets.5. Charlie's Hopes:As Charlie's poverty-stricken life continues, he dreams of finding a golden ticket, which would grant him a chance to visit the elusive chocolate factory.Example Quote:"Great Scott! There it was, right in front of my own eyes! The first golden ticket!" (Dahl, p. 38) This chapter sets the stage for the adventure Charlie and the other ticket winners are about to embark upon. The reader is left wondering whether Charlie will find a golden ticket and be granted access to the magical chocolate factory.Please note that this is just a sample summary and it can be revised or expanded based on your specific requirements or preferences.。
学术英语写作总结-学术英语写作总结
专业英语写作考点总结Part ІAcademic English Writing (专业英语写作)Chapter 1 Six Considerations in Academic Writing1、Academic writing is a product of many consideration : audience, purpose,organization, style, flow and presentation.(学术写作六要素:写作对象,目的,组织结构,文体特征,表达连贯和宣讲或宣读)。
2、Organization usually has the following four parts : 问题-解决方法包括四个部分(1)description of a situation (描述情况)(2)Identification of a problem (甄别问题)(3)Description of a solution (描述解决方法)(4)Evaluation of the solution (评估解决方法)3、Formal Grammar Style:(正规的语法风格)(1) Generally avoid contractions (一般来讲避免使用略缩词)例:won’t改为will not(2)Use the more appropriate formal negative forms (使用更为适宜的正规的否定形式)例:not...any改为no not...much改为little not...many改为few (3)Limit the use of “run-on” expressions, such as and so forth and etc. (限制使用多个词连用的表达法)例:句子内不能出现and so forth和etc.出现时应将省略的部分扩展出来。
(4)Avoid addressing the reader as you(except, of course, if you are writing atextbook or other instructional materials). (避免向读者说“你”)例:You can see the results in Table 1.改为:The results can be seen in Table 1.(5)Be careful about using direct questions. In some fields they are common, while inothers they are not. (使用直接引语时需谨慎)例:What can be done to lower costs?改为:It is necessary to consider how costs may be lowered.或者We now need to consider how costs may be lowered.(6)Place adverb within the verb. (将副词放于动词词组内)例:This model was developed by Krugman originally.改为:This model was originally developed by Krugman.(7)Consider whether you should split infinitives.(考虑是否该使用割裂不定式)例:We need to adequately meet the needs of those enrolled in the program. (8)Aim for an efficient use of words. (目的是为了有效地使用词汇)例:There are some inorganic materials that can be used by bioengineers in the process of tissue engineering that have been shown to be very promising.改为:Some inorganic materials used in tissue engineering have shown great promise.习题:(1)You can use this model to analyze the effects of several parameter changes.错误:使用了you。
(完整版)《演讲的艺术》chapter1-5课后summary
Chapter1 speaking in publicPeople throughout history have used public speaking as a vital means of communication and empowerment. Because you will live the rest of your life in a globalized world, the need for English public speaking will almost surely touch you at some time.To be successful giving speeches in English, you need to be culturally competent communicator. You must show respect for the cultural values and expectations of the people who come to hear you. This dose not mean that you have to devalue your own culture. There is no inherent conflict between being a competent English public speaker and being fully Chinese.Because public speaking involves the use of English as a working language, it requires critical thinking skills. Critical thinking helps you organize your ideas, spot weaknesses in other people’s reasoning, and avoid them in your own.There are many similarities between public speaking and conversation, but there are also important differences. First, public speaking requires more detailed preparation than ordinary conversation. Second, it requires more formal language. Third, it demands that speakers adjust their voices to the larger audience and work at avoiding distracting physical mannerisms and verbal habits.The speech communication process includes seven elements: speaker, message, channel, listener, feedback, interference, and situation. The interaction of these elements determines the outcome of any public speech.Chapter2 speaking confidently and ethicallystage fright is an issue for public speakers in all countries. Rather than trying to eliminate every trace of stage fright, you should try to transform it into positive energy. To some extent, this will happen naturally as you gain experience as a speaker, but you should also think positively, prepare thoroughly, visualize yourself giving a successful speech, remember that most nervousness is not visible to the audience, and think of your speech as communication rather than as a performance in which you must do everything perfectly Because public speaking is a form of power, it carries with it heavy ethical responsibili ties. There are four basic guidelines for ethical speechmaking. The first is to make sure your goals are ethically sound. The second is to be fully prepared for each speech. The third is to be honest in what you say. The fourth is to put ethical principles into practice at all timesOf all the ethical lapses a speaker can commit, few are more serious than plagiarism lobal plagiarism is lifting a speech entirely from a single source. Patchwork plagiarism involves cutting and pasting a speech from a limited number of sources. Incremental pla giarism occurs when a speaker fails to give credit for specific quotations and paraphrases that are borrowed from other people Because it is so easy to copy information from the Internet, it poses special challenges with regard to plagiarism. If you don't cite Internet sources, you are just as guilty of plagia- rism as if you take information from print sources without proper citation. As you research your speeches, be sure to take accurate notes of the Internet sources you use so you can identify them in your speechChapter3 giving your first speechOne of your first assignments will be to present an introductory speech, either a speech of self-introduction or a speech introducing a classmate. Focus the speech on a limited number of ideas and be creative in developing them. Use interesting supporting materials and present them in colorful, descriptive language.When organizing the speech, make sure you have a clear introduction, body, and conclusion. Most introductory speeches fall naturally into chronological or topical order. Using clear transitions will help your audience follow you from point to point.Although you will write a complete manuscript or outline of your speech when preparing it, you should deliver it extemporaneously. This means you have rehearsed fully and can present your talk from a brief set of speaking notes. Concentrate on establishing eye contact with the audience and on speaking in a dynamic, engaged tonof voiceChapter4 selecting a topic and purposeThe first step in speechmaking is choosing a topic. If you have trouble picking a topic, you can use clustering, a personal inventory, or an Internet search to come up with something that is right for you.The general purpose of your speech will usually be to inform or to persuade. When your general purpose is to inform, your goal is to communicate information clearly, accurately, and interestingly. When your general purpose is to persuade, your goal is to win listeners over to your point of viewOnce you know your topic and general purpose, you must focus on a specific purpose statement that indicates precisely what your speech seeks to achieve. The specific purpose statement should (1) be a full infinitive phrase; (2) be worded as a statement, not a question:(3) avoid figurative language;(4) not be vague or general; (5) be appropriate for your audience; and(6) be achievable in the allotted time.The central idea is a concise statement of what you will say in your speech, and it usually crystallizes in your thinking after you have done your research and have decided on the main points. In most cases, it encapsulates the main points in a single declarative sentence Chapter5 analyzing the audienceGood speakers are audience-centered. When working on your speeches, keep three questions in mind: To whom am I speaking? What do I want them to know, believe, or do as result of my speech? What is the most effective way of composing and presenting my speech to accomplish that aim?People are egocentric. They typically approach speeches with one question uppermost in mind: "why is this important to me?" Therefore you need to study your audience and adapt your speech to their beliefs and interests.The major factors to consider in audience analysis are size, physical setting, demographic traits disposition toward the topic, disposition toward the speaker, and disposition toward the occasion, For speeches outside the classroom, you can get information about the audience by asking the person who invites you to speak. For classroom speeches, you can circulate an audience-analysis questionnaire.Once you complete the audience analysis, you must adapt your speech so it will be clear and convincing. Try to hear the speech as your listeners will. Anticipate questions and objections, and try to answer them in advance. When you deliver the speech, keep an eye out for audience feedback, and adjust your remarks in response. After the speech, think about your audience's response and about changes you would make if you were delivering the speech again。
英文版微观经济学复习提纲Chapter 3.the interaction of demand and supply
3Where Prices Come From: The Interaction of Demandand SupplyChapter SummaryThe model of demand and supply explains how prices are determined in a market system. The main factor affecting the demand for a product is its price. A demand schedule lists various prices of a product and the quantities demanded at those prices. A demand curve shows this same relationship in a graph. The law of demand is the negative relationship between price and quantity demanded, holding everything else constant. Other factors that affect demand include prices of related goods (substitutes and complements), income, tastes, population and demographics, and expected future prices. Responses to changes in any of these shift a product’s demand curve and are called changes in demand.The most important factor affecting the supply of a product is its price. A supply schedule lists various prices of a product and the quantities supplied at those prices. A supply curve shows this same relationship in a graph. The law of supply is the positive relationship between price and quantity supplied, holding everything else constant. Other factors that affect supply include prices of inputs, technological change, prices of substitutes in production, expected future prices, and the number of firms in the market. In response to a change in any one of these factors there will be a change in supply or a shift in the supply curve.The intersection of demand and supply creates an equilibrium price. A surplus exists when the price charged is above the equilibrium price. A shortage exists when the price charged is below the equilibrium price. When the price charged equals the equilibrium price both consumers and producers are willing to exchange the same quantity of the product and there is no further movement in the market price.An increase in demand increases equilibrium price and increases the equilibrium quantity. A decrease in demand decreases equilibrium price and decreases the equilibrium quantity. An increase in supply decreases equilibrium price and increases the equilibrium quantity. A decrease in supply increases equilibrium price and decreases the equilibrium quantity.Learning ObjectivesWhen you finish this chapter you should be able to:1.Understand the factors that influence the demand for goods and services. Many factorsinfluence the willingness of consumers to buy a particular product. Among these factors are theincome they have to spend and the effectiveness of advertising campaigns of the companies that sellproducts consumers want. The most important factor in consumer decisions, though, is the price ofthe product. It is important to note that demand refers not to what a consumer wants to buy but whatWhere Prices Come From: The Interaction of Demand and Supply 33 the consumer is both willing and able to buy. In other words it’s not only what consumers want butalso what they can afford.2.Understand the factors that influence the supply of goods and services. Just as many variablesinfluence consumer demand, many variables influence the willingness and ability of firms to sell agood or service. Among these variables are the prices of inputs used in production and the number offirms in the market. The most important variable that affects firms is the price of whatever they sell.3.Explain how equilibrium in a market is reached, and use a graph to illustrate marketequilibrium. Economists use graphs to show how demand and supply interact in a competitivemarket to establish equilibrium. The graph of a competitive market shows that quantity demandedequals quantity supplied at the equilibrium price. When the price is greater than the equilibriumprice, a surplus exists. In response to the surplus the market price will fall to the equilibrium level.When the price is less than the equilibrium price, a shortage exists. In response to the shortage themarket price will rise to the equilibrium level.e demand and supply graphs to predict changes in prices and quantities. Demand and supplyin most markets change constantly. As a result, equilibrium prices and quantities change constantly.Graphs show the impact on competitive market equilibrium of increases and decreases in demandand supply.Chapter ReviewChapter Opener: How Hewlett-Packard Manages the Demand for PrintersHewlett-Packard (H-P) is a leading selling of printers in the United States. The firm’s success depends on the ability of its executives to analyse and react to changes in the demand and supply of its products. HP’s ability to sell printers is closely tied to the sales of computers and digital cameras. The strength of the overall economy also affects H-P’s business. For example, when the U.S. economy experienced a recession in 2000, sales of computers and printers fell.Helpful Study HintHewlett-Packard and the market for printers are used throughout the chapter to demonstrate changes in demand and supply and how they affect prices. At the end of this chapter An Inside Look describes the competition the company faces in the markets for personal computers and printers.The Demand Side of the MarketAlthough many factors influence the willingness of consumers to buy a particular product the main influence on consumer decisions is the product’s price. The quantity demanded of a good or service is the amount that a consumer is willing and able to purchase at a given price. A demand schedule is a table showing the relationship between the price of a product and the quantity of the product demanded. A demand curve shows this same relationship in a graph. Because quantity demanded always increases in response to a decrease in34 Chapter 3price, this relationship is called the law of demand. The law of demand is explained by the substitution and income effects. The substitution effect is the change in quantity demanded of a good that results from a change in price, making the good more or less expensive relative to other goods that are substitutes for it. The income effect is the change in the quantity demanded of a good that results from the effect of a change in the good’s price on consumer purchasing power.Ceteris paribus (“all else equal”) is the requirement that when analysing the relationship between two variables - such as price and quantity demanded - other variables must be held constant. When one of the non-price factors that influence demand changes a shift in demand - an increase or decrease in demand - results. The most important non-price influences on demand are prices of related goods (substitutes and complements), income, tastes, population and demographics and expected future prices.Substitutes are goods and services that can be used for the same purpose while complements are goods that are used together. A decrease in the price of a substitute for good A causes the quantity of the substitute demanded to increase, shifting the demand curve for good A to the left. An increase in the price of a substitute for good A causes the quantity of the substitute demanded to decrease, shifting the demand curves for good A to the right. Changes in prices of complements have the opposite effect. A decrease in the price of a complement for good B causes the quantity of the complement demanded to increase, shifting the demand curve for good A to the right. An increase in the price of a complement for good B causes the quantity of the complement demanded to decrease, shifting the demand curve for good A to the left.The income that consumers have available to spend affects their willingness to buy a good. A normal good is a good for which demand increases as income rises and decreases as income falls. An inferior good is a good for which demand increases as income falls and decreases as income rises. When consumers’ tastes for a product increase, the demand curve for the product will shift to the right, and when consumers’ tastes for a product decrease, the demand curve for the product will shift to the left.As population increases, the demand for most products increases. Demographics are the characteristics of a population with respect to age, race, and gender. As demographics change the demand for particular goods will increase or decrease because different categories of people will have different preferences for those goods. If enough consumers become convinced that a good will be selling for a lower price in the near future, the demand for the good will decrease in the present. If enough consumers become convinced that the price of a good will be higher in the near future, the demand for the good will increase in the present.Helpful Study HintStudents often confuse a change in quantity demanded with a change in demand. Only one variable, the price of a good or service, can cause changes in quantity demanded. This change is described as a movement along a demand curve. Changes in demand are caused by changes in non-price factors. Constant repetition is essential to understand this important difference. Use Making the Connection 3.1 (page 68) and Making the Connection 3.2 (page 81) to find examples of factors that change demand. Be sure you understand why it is demand and not quantity demanded that changes.The Supply Side of the MarketMany variables influence the willingness of firms to sell a good or service. The most important of these variables is price. Quantity supplied is the amount of a good or service that a firm is willing to sell at a givenWhere Prices Come From: The Interaction of Demand and Supply 35 price. A supply schedule is a table that shows the relationship between the price of a product and the quantity of the product supplied. A supply curve shows this same relationship in a graph. The law of supply states that, holding everything else constant, increases in price cause increases in the quantity supplied and decreases in price cause decreases in the quantity supplied.Variables other than price affect supply. When any of these variables change, a shift in supply - an increase or a decrease in supply - results. The following are the most important variables that shift supply: prices of inputs used in production, technological change, prices of substitutes in production, expected future prices and the number of firms in the market.If the price of an input (for example, labour or energy) used to produce a good rises, the supply for the good will decrease and the supply curve will shift to the left. If the price of an input decreases, the supply for the good will increase and the supply curve will shift to the right. Technological change is a positive or negative change in the ability of a firm to produce a given level of output with a given amount of inputs. A positive technological change will shift a firm’s supply curve to the right while a negative technological change will shift a firm’s supply curve to the left.An increase in the price of an alternative good (B) that a firm could produce instead of producing good A will shift the firm’s supply curve for good A to the left. If a firm expects the price of its product will rise in the future, the firm has an incentive to decrease supply in the present and increase supply in the future. When firms enter a market, the market supply curve shifts to the right. When firms exit a market, the market supply curve shifts to the left.Helpful Study HintThe law of supply may seem logical because producers earn more profit when the price they sell their products for rises. But consider Figure 3.7 (pages 72-73) and the following question: “If Hewlett-Packard can earn a profit from selling 9 million printers per month at a price of $125, why not increase quantity supplied to 10 million and make even more profit?” The upward slope of the supply curve is due not only to the profit motive but the increasing marginal cost of printers. (Increasing marginal costs were discussed in Chapter 2.) Hewlett-Packard will increase its quantity supplied from 9 to 10 million in Figure 3.7 only if the price it will receives is $175 because the cost of producing one million more printers is greater than the cost of the last one million printers.As with demand and quantity demanded, be careful not to confuse a change in quantity supplied (due only to a change in the price of a product) and a change in supply (a shift of the supply curve in response to one of the non-price factors). Constant reinforcement of this is necessary. Be careful not to refer to an increase in supply as “a downward shift” or a decrease in supply as “an upward shift.” Because demand curves are downward-sloping, an increase in demand appears in a graph as an “upward shift.” But because supply curves are upward-sloping, a decrease in supply appears in a graph as an “upward shift.” You should always refer to both changes in demand and supply as being “shifts to the right” and “shifts to the left” to avoid confusion.36 Chapter 3Market Equilibrium: Putting Demand and Supply TogetherThe purpose of markets is to bring buyers and sellers together. The interaction of buyers and sellers in markets results in firms producing goods and services consumers both want and can afford. At market equilibrium the price of the product makes quantity demanded equal quantity supplied. A competitive market equilibrium is a market equilibrium with many buyers and many sellers. The market price (the actual price you would pay for the product) will not always be the equilibrium price. A surplus is a situation in which the quantity supplied is greater than the quantity demanded. When there is surplus the market price is above the equilibrium price. Firms have an incentive to increase sales by lowering price. As the market price is lowered, quantity demanded will rise and quantity supplied will fall until the market reaches equilibrium.A shortage is a situation in which quantity demanded is greater than the quantity supplied. When there is a shortage the market price is below the equilibrium price. Some consumers will want to buy the product at a higher price to make sure they get what they want. As the market price rises the quantity demanded will fall - not everyone will want to buy at a higher price - and quantity supplied will rise until the market reaches equilibrium. At the competitive market equilibrium there is no reason for the price to change unless either the demand curve or the supply curve shifts.Helpful Study HintIt’s very important to understand how demand and supply interact to reach equilibrium. Remember that adjustments to a shortage and a surplus reflect changes in quantity demanded (not demand) and quantity supplied (not supply). Solved Problem 3.1 (page 80-81) addresses this. Market or actual prices are easy to understand because these are the prices consumers are charged. You know the price you paid for a CD because it is printed on the receipt. But no receipt has “equilibrium price” written on it.To help you understand what an equilibrium price and quantity are, it may help to use an analogy. Suppose you were to push an inflated ball under the surface of a sink filled with water. If you were to release the ball it would move quickly to the surface. If you were to hold the ball above the sink and drop it, the ball would fall to the surface. The surface of the water is the equilibrium position for the ball. A market equilibrium is the position a market will move towards if there is a shortage or surplus.The Effect of Demand and Supply Shifts on EquilibriumWhen the supply curve shifts, the equilibrium price and quantity change in the opposite direction. Increases in supply result from the following non-price factor changes: a decrease in an input price, positive technological change, a decrease in the price of a substitute in production, a lower expected future product price and an increase in the number of firms in the market. A decrease in supply results in a higher equilibrium price and a lower equilibrium quantity. Decreases in supply result from the following non-price factor changes: an increase in an input price, negative technological change, an increase in the price of a substitute in production, a higher expected future product price and a decrease in the number of firms in the market.When the demand curve shifts, the equilibrium price and quantity shift in the same direction. Increases in demand can be caused by any change in a variable that affects demand except price. For example, demand willWhere Prices Come From: The Interaction of Demand and Supply 37 increase if the price of a substitute rises, the price of a complement falls, income rises (for a normal good), income falls (for an inferior good), population increases or the expected future price of the product rises. A decrease in demand results in a lower equilibrium price and lower equilibrium quantity. Decreases in demand can be caused by any change in a variable that affects demand except price. For example, demand will decrease if the price of a substitute falls, the price of a complement rises, income falls (for a normal good), incomes rises (for an inferior good), population decreases, or the expected future price of the product falls.Helpful Study HintMaking the Connection 3.2 (page 81), Solved Problem 3.2 (pages 83-85) and questions 11-14 of the Problems and Applications can be used to conduct your own research on how changes in supply and demand affect prices in your community for products such as flat-screen televisions, watermelons and housing. For example, visit stores that sell flat-screen televisions and find out their market prices. Compare the market price you find with the expected prices as described in Making the Connection 3.2. For watermelons ask sellers how current prices compare with prices at different times of the year. Draw demand and supply diagrams that represent the market conditions you observe. You can ask your instructor if your analysis is correct.Solved ProblemChapter 3 of the textbook includes two Solved Problems that support learning objectives 1 (“Use a graph to illustrate market equilibrium”) and 4 (“Use demand and supply graphs to predict changes in prices and quantities”). The following is an additional Solved Problem that supports another learning objective from this chapter.Solved Problem 3.3 Supports Learning Objective 3.2: Understand the factors that influence the supply of goods and services.‘A farmer went to market to market to sell a…’Television programming in many parts of regional Australia features many commercials aimed at farmers. Ads for fertiliser, seed, and farm equipment are as common as commercials for laundry soap and soft drinks. Much of the nation’s wheat is grown in areas where the climate and soil conditions are well-suited for growing barley as well. Each year a farmer must decide how many acres of land to plant with wheat and how many acres to plant with barley.a)If both crops can be grown on the same land, why would a farmer choose to produce wheat ratherthan barley?b)Which of the variables that influence supply would explain a farmer’s choice to produce barley orwheat?Solving the ProblemStep 1: Review the chapter material. This problem refers to factors variables that affect supply, so you may want to review the section “Variables That Shift Supply,” which begins on pages 72-75 of the textbook.38 Chapter 3Step 2: Answer question (a) by explaining why a farmer would choose to produce wheat rather than barley. Among the factors that would influence a farmer’s choice is the expected profitability of the two crops.A farmer will grow wheat rather than barley if he expects the profits from growing wheat will be greater than those earned from growing barley.Step 3: Answer question (b) by explaining which variables may affect the farmer’s choice. Other things being equal, as the price of barley falls relative to the price of wheat, the supply of wheat would rise. Because wheat and barley are substitutes in production the variable “prices of substitutes in production” is the variable that would explain the farmer’s choice.Self-Test(Answers are provided at the end of the Self-Test.)Multiple-Choice Questions1.What does the term quantity demanded refer to?a.The total amount of a good that a consumer is willing to spend per month.b.The quantity of a good or service demanded that corresponds to the quantity supplied.c.The quantity of a good or service that a consumer is willing to purchase at a given price.d.None of the above2.Which of the following is the textbook’s definition of demand curve?a.The quantity of a good or service that a consumer is willing to purchase at a given price.b. A table showing the relationship between the price of a product and the quantity of theproduct demanded.c. A curve that shows the relationship between the price of a product and the quantity of theproduct demanded.d.The demand for a product by all the consumers in a given geographical area.Where Prices Come From: The Interaction of Demand and Supply 39 3.Refer to the graph below. What happens to quantity demanded in this graph?a.It increases as the price increases.b.It increases as the price decreases.c.It may increase or decrease as the price increases.d.It is not related to price.4.When the price of a printer rises, the quantity of printers demanded by Kate falls. According to thisstatement, what do we call Kate’s demand curve for printers?a.Unpredictableb.Upward slopingc.Downward slopingb.An exception to the law of demand5.If there are three consumers in a market, how can market demand be obtained?a.By adding the prices that consumers are willing to pay for a given quantity of output.b. b.By adding the quantities that consumers are willing to purchase at a given price, forvarious price levels.c.By adding both the prices consumers are willing to pay and the quantities consumers arewilling to purchase.d.By dividing the quantity demanded in the market by three.40 Chapter 36.What is the law of demand?a.The law of demand states that a change in the quantity demanded, caused by changes inprice, makes the good more or less expensive relative to other goods.b.The law of demand states that a change in the quantity demanded, caused by changes inprice, affects a consumer’s purchasing power.c.The law of demand states that, holding everything else constant, when the price of goodfalls, the quantity demanded will increase.d.The law of demand is the requirement that when analysing the relationship between priceand quantity demanded, other variables must be held constant.7.Which of the following best describes how consumers consider buying other goods when the price ofa good rises?a.The law of demandb.The substitution effectc.The income effectb.The term ceteris paribus8.Refer to the graphs below. Each graph refers to the demand for printers. Which of the graphs bestd escribes the impact of an increase in the price of a substitute good?a.The graph on the leftb.The graph on the rightc.Both graphsd.Neither graphWhere Prices Come From: The Interaction of Demand and Supply 41 9.Refer to the graphs below. Each graph refers to the demand for printers. Which of the graphs bestdescribes the impact of an increase in income, assuming that printers are a normal good?a.The graph on the leftb.The graph on the rightc.Both graphsb.Neither graph10.Refer to the graphs below. Each graph refers to the demand for printers. Which of the graphs bestdescribes the impact of an increase in population?a.The graph on the leftb.The graph on the rightc.Both graphsd.Neither graph11.When two goods are complements, which of the following occurs?a.The two goods can be used for the same purpose.b.The two goods are used together.c.The demand for each of these goods increases when income rises.d.The demand for each of these goods increases as income falls.12.What is an inferior good?a. A good for which demand increases as income risesb. A good for which demand decreases as income risesc. A good that cannot be used together with another goodb. A good that does not serve any real purpose13.Refer to the graph below. Which of the following moves best describes a change in demand?a.The move from A to Bb.The move from A to Cc.Either the move from A to B or the move from A to Cd.The move from B to A14.Refer to the graph below. Which of the following moves best describes what happens when a changein something other than the price of printers affects the market demand for printers?a.The move from A to Bb.The move from A to Cc.Either the move from A to B or the move from A to Cb.None of the above15.What does the term quantity supplied refer to?a.The quantity of a good or service that a firm is willing to supply at a given priceb. A table that shows the relationship between the price of a product and the quantity of theproduct suppliedc. A curve that shows the relationship between the price of a product and the quantity of theproduct demandedd.None of the above16.Which of the following is the textbook’s definition of supply curve?a.The quantity of a good or service that a firm is willing to supply at a given priceb. A table that shows the relationship between the price of a product and the quantity of theproduct suppliedc. A curve that shows the relationship between the price of a product and the quantity of theproduct suppliedd.None of the above17.Which of the following statements is correct?a.Once we know the market supply curve, we also know all the individual supply demandcurves.b.To derive a market supply curve, we add the prices that producers must obtain in order toproduce a given quantity of output.c.To derive a market supply curve, we can add horizontally individual supply curves.d.All of the above statements are correct.18.Refer to the graphs below. Each graph refers to the supply for printers. Which of the graphs bestdescribes the impact of an increase in the price of an input?a.The graph on the leftb.The graph on the rightc.Both graphsd.Neither graph19.Refer to the graphs below. Each graph refers to the supply for printers. Which of the graphs bestdescribes the impact of an increase in the price of a substitute in production?a.The graph on the leftb.The graph on the rightc.Both graphsb.Neither graph20.Refer to the graphs below. Each graph refers to the supply for printers. Which of the graphs bestdescribes the impact of an increase in the number of firms in the market?a.The graph on the leftb.The graph on the rightc.Both graphsd.Neither graphShort Answer Questions1.What evidence can be used to support the following statement? “Tickets to the cricketWorld Cup final and the AFL Grand Final do not sell at their equilibrium prices.”2. In response to a surplus, firms will lower a product’s price until the quantity suppliedequals quantity demanded. But prices of some goods will fall more quickly than others.What type of good would firms lower the price of quickly in response to a surplus?3.Explain the difference between a shortage and scarcity.4. During 2005 there were over 80,000 people on waiting lists for kidney, lung and otherorgan transplant operations in the U.S. By law, organ donors and their families in theU.S. may not be paid for the donated organs (as in Australia). If payments for organdonations were made legal in the U.S. would this affect the demand or the quantitydemanded for organ transplants demanded?。
英语阅读笔记摘抄大全20篇初中
英语阅读笔记摘抄大全20篇初中I'm sorry, but I can't provide you with a document containing 20 English reading notes excerpts for middle school students as it exceeds the word limit for a single response. However, I can provide you with a summary of tips for effective reading notes and a sample excerpt to get you started.Summary of Tips for Effective Reading Notes:1. Highlight key points or main ideas.2. Summarize each paragraph in your own words.3. Make connections between what you are reading and what you already know.4. Look up unfamiliar words and write down their definitions.5. Ask questions about the text to deepen your understanding.6. Write your thoughts and reactions to the text.Sample Excerpt:Book: "The Giver" by Lois LowryChapter 1 Summary:In Chapter 1, we are introduced to the protagonist, Jonas, who lives in a seemingly perfect community where everything is controlled and people are assigned roles at the age of 12. Jonas is nervous about the upcoming Ceremony of Twelve where he will receive his assignment. He is apprehensive but also curious about what he will be given.Key Points:- Jonas lives in a controlled community where choices are limited.- The Ceremony of Twelve is a significant event for Jonas.- Jonas feels a mix of emotions as he awaits his assignment.Reflection:This chapter sets the stage for the novel by establishing the setting and introducing the main character's internal conflict. Jonas's feelings of nervousness and curiosity foreshadow the challenges he will face as he discovers the truth about his society.I hope this sample excerpt and summary are helpful for your English reading notes. Let me know if you would like more examples or information.。
小说每章总结英语作文
小说每章总结英语作文Chapter Summary of "To Kill a Mockingbird""To Kill a Mockingbird" is a classic novel written by Harper Lee, which has won the Pulitzer Prize. It tells the story of a young girl named Scout Finch and her brother Jem, who grow up in a small town in Alabama during the 1930s.The novel explores themes of racism, prejudice, and theloss of innocence.Chapter 1: The novel begins with Scout introducing her family and the town of Maycomb. Scout and Jem meet a new friend, Dill, who comes to stay with his aunt for the summer. They become fascinated with their reclusive neighbor, Arthur "Boo" Radley.Chapter 2: Scout starts school and is frustrated with her teacher's insistence on teaching her how to read. Atticus, Scout's father, explains to her why education is important and teaches her to read at home.Chapter 3: Scout gets into a fight with a boy at school who insults her father. Atticus tells her to ignore the insults and not to fight back.Chapter 4: Jem and Scout find gifts in a tree outside the Radley house. They suspect that Boo Radley is leaving them.Chapter 5: Jem and Dill try to get a glimpse of Boo Radley by sneaking onto his property. Atticus catches them and tells them to leave Boo alone.Chapter 6: Jem and Scout sneak out at night to try and see Boo Radley. They are scared off when they hear a gunshot.Chapter 7: Someone tries to stab Scout and Jem on their way home from a Halloween party. They are saved by Boo Radley, who kills their attacker.Chapter 8: The town is hit by a snowstorm, and Scoutand Jem build a snowman. They discover that the gifts in the tree have been cemented over by their father.Chapter 9: Atticus is appointed to defend a black man, Tom Robinson, who has been accused of raping a white woman. The town is divided over the case, and Scout is taunted by her classmates because of her father's involvement.Chapter 10: Atticus shoots a rabid dog that is wandering through the town. Jem and Scout are impressed by their father's marksmanship.Chapter 11: Jem and Scout visit their Aunt Alexandra, who has come to stay with them. They learn about their family history and the importance of their social standing.Chapter 12: The trial of Tom Robinson begins, and Scout and Jem attend. They witness the racism and prejudice of the town.Chapter 13: Aunt Alexandra tries to make Scout more ladylike and introduces her to her cousin, Francis. Scoutdislikes Francis and gets into a fight with him.Chapter 14: Scout and Jem discover that their fatherhas been called a "nigger-lover" by some of the townspeople. They don't understand why their father is being insulted.Chapter 15: Atticus is threatened by a group of men who want to harm Tom Robinson. Jem, Scout, and Dill sneak outto watch the confrontation.Chapter 16: Tom Robinson takes the stand, and Atticus exposes the lies of the prosecution's witnesses. The townis shocked by the evidence presented.Chapter 17: The trial ends, and the jury finds Tom Robinson guilty. Atticus is devastated by the verdict.Chapter 18: Tom Robinson is sent to prison, and Atticus tries to console his family. Scout and Jem are upset by the injustice of the verdict.Chapter 19: Tom Robinson's wife visits the Finch familyand thanks them for their support. Scout and Jem learnabout the harsh realities of life.Chapter 20: Atticus is criticized by some of the townspeople for defending Tom Robinson. Scout and Jem are confused by the hatred directed towards their father.Chapter 21: Jem and Scout attend a church service with Calpurnia, their black housekeeper. They learn about the different experiences of black and white people in the town.Chapter 22: Atticus is attacked by Bob Ewell, thefather of the woman who accused Tom Robinson. Jem and Scout are saved by Boo Radley, who kills Bob Ewell.Chapter 23: Atticus learns that Tom Robinson has been killed while trying to escape from prison. He is devastated by the news.Chapter 24: Aunt Alexandra hosts a tea party for the ladies of the town. Scout is bored by the conversation and misses her father.Chapter 25: Scout and Jem are attacked by Bob Ewell on their way home from a Halloween party. They are saved by Boo Radley, who carries Jem back to their house.Chapter 26: Scout meets Boo Radley for the first time and realizes that he is not the scary monster she thought he was.Chapter 27: The town sheriff covers up the killing of Bob Ewell to protect Boo Radley. Scout realizes the importance of empathy and understanding.Chapter 28: Scout walks Boo Radley home and sees the world from his perspective. She realizes the importance of compassion and kindness.Chapter 29: Scout says goodbye to Boo Radley and reflects on the lessons she has learned about the human experience.Chapter 30: The novel ends with Scout looking back onher childhood and the lessons she has learned about prejudice, empathy, and the importance of standing up for what is right.。
章节梗概的英文作文
章节梗概的英文作文英文:Chapter summaries are an important tool for readers to understand the key points of a book. In my experience, writing chapter summaries can help me better understand and retain the information presented in a book.For example, when I read "To Kill a Mockingbird" by Harper Lee, I wrote chapter summaries after finishing each chapter. This allowed me to review the main events and themes of the chapter, as well as any important quotes or symbols. It also helped me to see the progression of the story and how the characters developed over time.In addition, writing chapter summaries can be a helpful study tool for exams or essays. By reviewing the summaries, I can quickly refresh my memory on the key points of the book and use them to support my arguments.中文:章节梗概是读者理解一本书的重要工具。
在我的经验中,写章节梗概可以帮助我更好地理解和记忆书中的信息。
Chapter03第三章 空间平滑和空间插值
35第三章空间平滑和空间插值本章介绍基于GIS的空间分析中两个常用操作:空间平滑和空间插值。
空间平滑和空间插值关系密切,它们都可以用于显示空间分布态式及空间分布趋势,二者还共享某些算法(如核密度估计法Find/Replace All)。
空间平滑和空间插值的方法有很多种,本章只介绍其中最常用的几种。
空间平滑与移动平均在概念上类似(移动平均是求一个时间段内的均值),而空间平滑术是一个空间窗口内计算平均值。
第 3.1节介绍空间平滑的概念和方法,第 3.2节是案例分析3A,用空间平滑法研究中国南方/泰语地名(Find/Replace all)分布。
空间插值是用某些点的已知数值来估算其他点的未知数值。
第3.3节介绍了基于点的空间插值,第3.4节为案例3B,演示了一些常用的点插值法。
案例3B所用数据与3A相同,是案例3A工作的延伸。
第3.5节介绍基于面的空间插值,用一套面域数值(一般面单元较小)来估算另一个面域的数值(范围较大)。
面插值可用于数据融合以及不同面域单元的数据整合。
第 3.6节为案例3C,介绍两种简单的面插值法。
第3.7节为小结。
3.1空间平滑与移动平均法计算一个时间段的平均值(例如:五日平均温度)相似,空间平滑是将某点周围地区(定义为一个空间窗口)的平均值作为该点的平滑值,以此减少空间变异。
空间平滑适用面很广。
其中一种应用是处理小样本问题,我们在第八章会详细讨论。
对于那些人口较少的地区,由于小样本事件中随机误差的影响,癌症或谋杀等稀有事件发生率的估算不够可靠。
对于某些地区,这样的事情发生一次就可导致一个高发生率,而对于另外许多地区,没有发生这种事情的结果是零发生率。
另外一种应用是将离散的点数据转化为连续的密度图,从而考察点数据的空间分布模式,可参见下面的第3.2节。
本节介绍两种空间平滑方法(移动搜索法及核密度估计法),附录3介绍经验贝叶斯估计。
3.1.1移动搜索法移动搜索法(FCA)是以某点为中心画一个圆或正方形作为滤波窗口,用窗口内的平均值(或数值密度)作为该点的值。
哈利波特与死亡圣器每章主要内容
哈利波特与死亡圣器每章主要内容Harry Potter and the Deathly Hallows Chapter Summary。
Chapter 1: The Dark Lord Ascending。
The story begins with the Death Eaters meeting at Malfoy Manor, where Voldemort is furious about Harry's escape. The Malfoys are punished for their failure to capture Harry, and the Death Eaters are sent out to find him.Chapter 2: In Memoriam。
Harry, Ron, and Hermione attend the wedding of Bill and Fleur, but the celebration is cut short when Death Eaters attack. The trio narrowly escapes and goes into hiding.Chapter 3: The Dursleys Departing。
Harry says goodbye to the Dursleys as they go into hiding to protect them from Voldemort. The Order of the Phoenix helps them leave Privet Drive safely.Chapter 4: The Seven Potters。
The Order of the Phoenix uses Polyjuice Potion to create seven Harry Potter decoys in order to safely transport him to a new location. However, they are ambushed by Death Eaters, resulting in a chaotic battle.Chapter 5: Fallen Warrior。
Summary of Key Points for Chapter 3
Summary of Key Points for Chapter 3ANALYZING THE MARKETING ENVIRONMENTChapter Objectives:1.D escribe the environmental forces that affect the company’s ability to serve itscustomers.2.Explain how changes in the demographic and economic environments affectmarketing decisions.3.Identify the major trends in the firm’s natural and technological environments.4.Explain the key changes in the political and cultural environments.5.Discuss how companies can react to the marketing environment. Environmental Forces:A company’s marketing environment consists of the actors and forces outside marketing that affect marketing management’s ability to build and maintain successful relationships with target customers.The microenvironment consists of the actors close to the company that affect its ability to service its customers.The macroenvironment consists of larger societal forces that affect the microenvironment.THE COMPANY’S MICROENVIRONMENTMarketing management’s job is to build relationships with customers by c reating customer value and satisfaction.The CompanyAll the interrelated groups form the internal environment. All groups should work in harmony to provide superior customer value and relationships.SuppliersSuppliers provide the resources needed by the company to produce its goods and services.Marketing managers must watch supply availability—supply shortages or delays, labor strikes, and other events can cost sales in the short run and damage customer satisfaction in the long run.Marketing managers monitor the price trends of their key inputs.Marketing IntermediariesMarketing intermediaries help the company to promote, sell, and distribute its products to final buyers.∙Resellers are distribution channel firms that help the company find customers or make sales to them. These include wholesalers and retailers.∙Physical distribution firms help the company to stock and move goods from their points of origin to their destinations.∙Marketing services agencies are the marketing research firms, advertising agencies, media firms, and marketing consulting firms that help the company target and promote its products to the right markets.∙Financial intermediaries include banks, credit companies, insurance companies, and other businesses that help finance transactions or insure against the risks associated with the buying and selling of goods.Marketers recognize the importance of working with their intermediaries as partners rather than simply as channels through which they sell their products.CompetitorsMarketers must gain strategic advantage by positioning their offerings strongly against competitors’ offerings in the minds of consumers.No single competitive marketing strategy is best for all companies.PublicsA public is any group that has an actual or potential interest in or impact on an organization’s ability to achieve its objectives.∙Financial publics influence the company’s ability to obtain funds.∙Media publics carry news, features, and editorial opinion.∙Government publics. Management must take government developments into account.∙Citizen-action publics. A company’s marketing decisions may be questioned by consumer organizations, environmental groups, etc.∙Local publics include neighborhood residents and community organizations.∙General public. The general public’s image of the company affects its buying.∙Internal publics include workers, managers, volunteers, and the board of directors.CustomersThere are 5 types of customer markets. The company may target any or all of these 5markets.1.Consumer markets:individuals and households that buy goods and servicesfor personal consumption.2.Business markets: buy goods and services for further processing or for use intheir production process.3.Reseller markets: buy goods and services to resell at a profit.ernment markets:made up of government agencies that buy goods andservices to produce public services.5. International markets: buyers in other countries, including consumers,producers, resellers, and governments.THE COMPANY’S MACROENVIRONMENTDemographic EnvironmentDemography is the study of human populations in terms of size, density, location, age, gender, race, occupation, and other statistics.Changes in the world demographic environment have major implications for business. Thus, marketers keep close track of demographic trends and developments in their markets, both at home and abroad.Changing Age Structure of the PopulationThe U.S. population stood at over 302 million in 2007 and may reach almost 364 million by the year 2030.The single most important demographic trend in the United States is the changing age structure of the population.Baby Boomers. The post-World War II baby boom produced 78 million baby boomers, born between 1946 and 1964. Baby boomers account for nearly 30 percent of the population, spend about $2.3 trillion annually, and hold three-quarters of the nation’s financial assets.The youngest boomers are now in their early-to-mid forties; the oldest are entering their sixties. Boomers are spending $30 billion a year on anti-aging products and services.Generation X. The baby boom was followed by a ―birth dearth,‖ creating another generation of 49 million people born between 1965 and 1976. Author Douglas Coupland calls them Generation X.Others call them the ―baby busters.‖Increasing parental divorce rates and higher employment for their mothers made them the first generation of latchkey kids.They developed a more cautious economic outlook. The GenXers are a more skeptical bunch.Millennials (also called Generation Y or the echo boomers). Born between 1977 and 2000, these children of the baby boomers number 83 million.This group includes several age cohorts:∙tweens (aged 8-12),∙teens (13-18); and∙young adults (the twenty-somethings).45 percent of Millennials describe their race as something other than white.The Changing American FamilyThe ―traditional household‖ consists of a husband, wife, and children (and sometimes grandparents).In the U.S.:∙Married couples with children make up 23 percent of the households;∙Married couples without children make up 29 percent;∙Single parents comprise 16 percent.∙Nonfamily households make up 32 percent.Both husband and wife work in 57 percent of all married-couple families. Geographic Shifts in PopulationAbout 14 percent of all U.S. residents move each year.The U.S. population has shifted toward the Sunbelt states.Americans have been moving from rural to metropolitan areas.A Better-Educated, More White-Collar, More Professional PopulationThe U.S. population is becoming better educated.In 2004, 86 percent of the U.S. population over age 25 had completed high school. Between 2006 and 2016 the number of professional workers is expected to increase 23 percent and manufacturing is expected to decline 10 percent.Increasing DiversityThe United States has become more of a ―salad bowl‖ in which various groups have mixed together but have maintained their diversity by retaining important ethnic and cultural differences.The U.S. population is about 66 percent white, 15 percent Hispanics and 13 percent African Americans. The Asian American population now totals about 5 percent of the population. By 2050, whites will comprise an estimated 47 percent of the population,while Hispanics will grow to just under one-third, and African Americans will remain at about 13 percent.Another attractive segment is the nearly 54 million adults with disabilities. Economic EnvironmentThe economic environment consists of factors that affect consumer purchasing power and spending patterns.Subsistence economies –consume most of their own agricultural and industrial output. Industrial economies– constitute rich markets for many different kinds of goods. Changes in IncomeIn recent years, American consumers fell into a consumption frenzy.Consumers now face repaying debts acquired during earlier spending splurges.Value marketing—just the right combination of product quality and service at a fair price.Income distribution in the United States is very skewed. The rich have gotten richer, the middle class has shrunk, and the poor have stayed poor.Changing Consumer Spending PatternsFood, housing, and transportation use up the most household income.Natural EnvironmentThe natural environment involves the natural resources that are needed as inputs by marketers or that are affected by marketing activities.Trends in the natural environment:1.Shortage of raw materials.2.Increased pollution.3.Increased government intervention.Companies are developing strategies and practices that support environmental sustainability.Technological EnvironmentThe technological environment is perhaps the most dramatic force now shaping our destiny.Technology has released such wonders as antibiotics, robotic surgery, miniaturized electronics, laptop computers, and the Internet. The United States leads the world inresearch and development spending.Political and Social EnvironmentLegislation Regulating BusinessGovernments develop public policy to guide commerce.Increasing Legislation. Legislation affecting business around the world has increased steadily over the years.Business legislation has been enacted for a number of reasons.1.To protect companies from each other.2.To protect consumers from unfair business practices.3.To protect the interests of society against unrestrained business behavior.Changing Government Agency Enforcement. Because government agencies have discretion in enforcing laws, they can have an impact on a company’s marketing performance.Increased Emphasis on Ethics and Socially Responsible ActionsSocially Responsible Behavior. Enlightened companies encourage their managers to ―do the right thing.‖The boom in Internet marketing has created a new set of social and ethical issues.Cause-Related Marketing. Many companies are now linking themselves to worthwhile causes. But, cause-related marketing has stirred some controversy. Cultural EnvironmentThe cultural environment is made up of institutions and other forces that affect a society’s basic values, perceptions, preferences, and behaviors.Persistence of Cultural ValuesCore beliefs and values are passed on from parents to children and are reinforced by schools, places of religious worship, business, and government.Secondary beliefs and values are more open to change.Shifts in Secondary Cultural ValuesMarketers want to predict cultural shifts in order to spot new opportunities or threats.People’s Views of Themselv es. People vary in their emphasis on serving themselves versus serving others.The Yankelovich Monitor identifies consumer segments whose purchases are motivated by self-views. Two examples:∙Do-It-Yourselfers—Recent Movers.∙Adventurers.People’s Views o f Others. S hifts in people’s attitudes toward others has been noted.Trend trackers see a new wave of ―cocooning.‖People’s Views of Organizations. People are willing to work for major organizations and expect them to carry out society’s work.Many people see work as a required chore to earn money to enjoy their non-work hours.People’s Views of Society. People vary in their attitudes toward their society.People’s Views of Nature. Recently, people have recognized that nature is finite and fragile, that it can be destroyed by human activities. This renewed love of things natural has created a 41-million-person ―lifestyles of health and sustainability‖ (LOHAS) market.The U.S. organic-food market generated $17.8 billion in sales last year, a 20 percent increase over the prior year.People’s Views of the Universe.Religious conviction and practice have been dropping off gradually through the years, in many parts of the world. RESPONDING TO THE MARKETING ENVIRONMENTMany companies think the marketing environment is an uncontrollable element to which they have to adapt. Other companies take an environmental management perspective to affect the publics and forces in their environment.Marketing managers should take a proactive rather than reactive approach to the marketing environment.End-of-Week Homework: Read the Company Case on Prius (page 120-121) and answer the 4 questions. Hand in this group homework to me on Sunday, the 25th of October.。
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Chapter 3
Using costs in decision making
1 How Management accounting supports internal decision making
●Pricing-market-determined price, cost plus pricing.
●Product Planning-target costing.
●Budget
●Performance
●Contracting-In cost reimbursement contracts organizations are reimbursed their cost plus anincrement for the goods or service they provide under the contract.
2 Variable and fixed costs
Variable cost-A variable cost is one that increases proportionally with changes in the activity levelof some variable.
Variable cost =Variable cost per unit of the cost driver *Cost driver units.
Fixed cost-A fixed cost is a cost that does not vary in the short run with a specified activity. Total cost =Variable cost +Fixed cost
3 Cost- Volume –Profit Analysis
Agood understanding of cost and revenue behavior is critical in providing decisionmakers with an understanding of the relationship betwe en a project’s revenues, costs,and profits.
Profit =Revenue -Total costs =Revenue -Variable costs -Fixed costs
4 Developing and Using the CVP equation
The difference between total revenue and total variable cost is called the contribution margin. The contribution margin per unit is the contribution that eachunit makes to covering fixed costs and providing a profit.
Profit =Unit sales *(Price per unit $ Variable cost per unit)-$ Fixed costor
Profit =Contribution margin per unit *Units produced and sold-Fixed costs
units needed to be sold =(target profit + fixed cost) /contribution margin per unit
5 Other useful cost definitions
Mixed cost- A mixed cost is a cost that has a fixed component and a variable component. Step variable costs- A step variable cost increases in steps as quantity increases.
Incremental cost -An incremental cost is the cost of the next unit of production and is similar to the economist’s notion of marginal cos t.
Sunk cost- A sunk cost is a cost that results from a previous commitment and cannot berecovered.
Relevant cost-A relevant cost is a cost that will change as a result of some decision.
Opportunity cost-Opportunity cost is the maximum value forgonewhen a course of action is chosen.
Avoid cost-A cost that can be avoided by undertaking some course of action is called
an avoidable cost. The most obvious avoidable costs are variable costs. If productionceases all variable costs associated with that production process are avoided.
With these ideas in mind, we now turn to consider how these various costconcepts (sunk, relevant, opportunity, and avoidable) occur in common managementdecisions.We will look atfour types of decisions where these concepts provide usefulinsights:
. Make versus buy decisions and outsourcing.
. Decision to drop a product.
. Costing order decisions—the floor price.
. Short-term product mix decisions (with constraints).
6 Make-Or- Buy –The outsourcing Decision
Deciding whether to contract out for a product orservice is known as the make-or-buy decision.Many qualitative considerations go into a make-or-buy decision. These includethe reliability of the supplier in meeting quality and delivery requirements and thestrategic importance of the activity being outsourced.
Manufacturing Costs
Direct materials
Direct labor
Manufacturing overhead
7 The Decision to Drop A Product
Organizations abandon a product when it is unprofitable either because revenues nolonger exceed costs or because another organization offers to buy the rights to theproduct at a favorable price.
8 Costing Orders
Different examples illustrate management accounting in decision making.
The chapter also introduced the decision-makingprinciple that the only relevant items in a decision arethose costs that change as a result of the decision. Therelevant cost concept was explored in the contextof the make-or-buy decision, the decision to drop aproduct or department, the order decision, and theshort-term product mix decision.The discussion in the chapter pointed out thatpractice frequently witnesses violations of therelevant cost principle—one of the most commonviolations being the sunk cost phenomenon. The consequenceis that decision makers need to avoid introducingirrelevant data into their decision making.。